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The heat pump era has arrived.

If you’re in the market for a new air conditioner or furnace, you might soon have trouble finding any with that cheery blue star telling you which models will save money on your energy bills.
The Biden administration has proposed making a major, market-moving change to the Energy Star program, which gives a stamp of approval to the most energy-efficient appliances. In a memo published in mid-May that’s flown under the radar, the Environmental Protection Agency said it wanted to take central A/Cs and residential gas furnaces out of the running for Energy Star altogether. Instead, the certification program would steer consumers to heat pumps, electric appliances that are akin to combination A/Cs and furnaces because they can both heat and cool a home.
Thanks to the Inflation Reduction Act, which created rebates and tax credits to help people cut emissions by switching to heat pumps and other electric appliances, the EPA sees an “unprecedented opportunity” and an “important responsibility” to support this transition through the Energy Star program, the memo says.
“I’m very excited about it,” Matt Malinowski, the director of climate research at CLASP, a nonprofit that advocates for energy efficiency in the U.S. and abroad, told me.
The EPA proposal cites research conducted by Malinowski and others which found that if every homeowner looking to replace their central air conditioner in the next 10 years bought a heat pump instead, and used it for heating as well as cooling, that alone could cut direct emissions from homes by about 50 million tons, or 15%, annually by 2032. The average home would see a whopping 39% reduction in fossil fuel consumption, and homeowners would save a collective $27 billion on their energy bills, the report found.
“I liken Energy Star to the ‘easy’ button from the Staples advertisement,” said Malinowski. “It’s just a simple thing that people can tell whether a product is efficient or not.”
If the change is finalized, EPA would stop certifying new furnace and central A/C models by the end of this year, and would sunset the two programs entirely by the end of 2024.
The agency is accepting comments on the proposal until June 22, and it’s likely to face pushback from the gas industry. In an email, Richard Meyer, the Vice President of Energy Markets, Analysis, and Standards at the American Gas Association told me the proposal was “ill-considered and would harm the EPA’s equipment and utility partners, deprive consumers of accurate information about efficient residential heating equipment, and lead to higher energy use and emissions for many consumers.”
However, installing a heat pump instead of a central A/C or furnace would likely reduce energy use and emissions for most customers. EPA notes they can be “as much as four times more efficient than even the most efficient condensing gas furnaces,” which means they can reduce greenhouse gas emissions even if the electricity was generated by burning fossil fuels. The benefits EPA highlights also include energy security and cleaner air, since they can be powered by domestic, renewable electricity.
There are already a few places that have created mandatory requirements to replace regular air conditioners with heat pumps such as Vancouver, British Columbia, and San Mateo, California, which put the rule into their building codes. The theory is, if you’re going to replace your air conditioner anyway, why not get something that can take care of some of your heating needs as well? “This approach really won't leave you any worse off than you would be otherwise, versus replacing that air conditioner with just another air conditioner,” said Malinowski.
The Energy Star change would be more of a nudge, not an ultimatum. Companies won’t have to stop making traditional air conditioners or furnaces, and people will still be able to buy them. (Nor will the change affect window a/c units.) Homeowners in chillier parts of the country might also decide to keep their existing gas-powered furnace or boiler as a back-up, particularly if they can’t afford the more expensive heat pumps designed for the coldest climates.
But it would likely have ripple effects. Many utilities that have their own incentive programs use Energy Star ratings to decide which products qualify, so the EPA’s change could drive more rebates to heat pumps beyond state or federal incentives.
The Energy Star label is also a market signal that manufacturers follow to update their product lines. Nate Adams, a contractor and well-known electrification advocate who contributed to the CLASP report, likened the idea of sunsetting the Energy Star rating for furnaces and central A/Cs to a “change in the wind.”
“The weather changes when the wind changes, that's what this is,” he said. “A shift in the direction of things.”
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The spinoff of Lawrence Livermore National Lab has a new 10-point plan to get onto the grid by the 2030s.
One of fusion energy’s newest startups, Inertia Enterprises, is betting that the fastest route to commercial fusion runs through one of the field’s oldest ideas. The company, which raised a $450 million Series A earlier this year, plans to build a power plant based on the laser-driven fusion system pioneered at Lawrence Livermore National Laboratory’s — the only tech yet to have produced more energy from a fusion reaction than it took to initiate it. Now, Inertia has shared its commercialization roadmap exclusively with Heatmap, detailing the 10 near-term capabilities it must demonstrate before this landmark experiment can become a grid-scale power plant by the mid-2030s.
The roadmap offers a route from the national lab’s impressive but commercially impractical fusion demonstrations to an economical power plant capable of producing electricity for the grid. At its core are a set of milestones — mostly aimed at developing cheap, mass-manufacturable components — that Inertia says it must clear before those individual systems can be integrated into a working plant. This road is not necessarily linear, however, as various teams will likely be working on many of these goals simultaneously.
At least the physics of Inertia’s approach are already proven, the startup’s CEO Jeff Lawson told me, pointing to the fusion experiments at Lawrence Livermore’s National Ignition Facility as a proof-of-concept. The lab’s demonstration of net energy gain caps more than six decades and $30 billion (in 2026 dollars) of U.S. fusion research. The remaining challenges, he argued, are all engineering-related, requiring “elbow grease, hard work, and smart people” rather than breakthroughs in fusion science.
"It seems to us like a startup or a commercial company of any variety should be focused on commercializing a proven scientific result, as opposed to actually trying to demonstrate the basic science to begin with," Lawson told me. Basic science, he argues, is better left to national labs and universities, where researchers can pursue "unbounded problems" that don’t align with the expectations and timelines of venture-backed startups.
Indeed, no fusion startup has yet achieved scientific breakeven, the milestone Lawrence Livermore first hit in 2022, and has since repeated numerous times. But leading players such as Commonwealth Fusion Systems and Helion Energy maintain that it’s only a matter of time before they validate the physics behind their own reactor designs, which they claim will be highly cost-competitive.
Lawson, on the other hand, readily acknowledged that Lawrence Livermore’s tech is uneconomical in its current form. His bet is simply that the more predictable path to a commercial reactor is to drive down the cost of the lab’s validated fusion approach, known as inertial confinement. This system relies on high-powered lasers firing at a millimeter-scale pellet of fusion fuel, compressing it to extreme temperatures and pressures until the atoms fuse. Today, the National Ignition Facility makes each individual fusion target by hand, a workable solution given that it only uses about a dozen per year.
That production model, however, isn’t remotely plausible for a grid-scale power plant. Because each fusion reaction lasts just a fraction of a billionth of a second, a commercial facility must fire its lasers at a fresh target about 10 times per second to generate continuous electricity — requiring the production of hundreds of millions of targets each year.
Scaling production to roughly a million pellets per day and making them inexpensive enough for commercial operation without compromising the strength or precision required for fusion ignition is central to Inertia’s roadmap. That includes goals five, seven, eight and nine — industrializing the manufacturing of the carbon shells that hold the fusion fuel, making the thin films that hold those carbon shells both durable and cheap, scaling up and automating fusion target assembly, and speeding up how fast targets are filled with the requisite deuterium-tritium fuel.
The other central focus of the roadmap is the laser system, which will ultimately consist of 1,000 individual units operating in concert to compress and heat the fusion fuel. Key priorities include reducing the system’s cost (goal two), dramatically increasing its firing cadence (goal three), and bolstering its durability to withstand high-intensity operations (goal four). Goal six also complements these efforts, calling for the development of a control system capable of tracking moving fusion targets to precisely align each laser shot.
Goals one and 10 bookend the journey with some broader milestones. The first focuses on increasing the fusion target’s energy gain — the ratio of fusion energy produced to laser energy delivered — to more than 25 times ignition. Today, the National Ignition Facility’s best-performing laser shot has yielded a gain of just over four times what it took to start the reaction. Goal 10 then zooms out to the ultimate objective: integrating all these technologies into a commercially viable power plant that can deliver either electricity or industrial heat to end customers.
To reach that point, Inertia has embarked on an industrial engineering hiring spree, recruiting folks with experience taking complex hardware systems from prototype to mass production, “not unlike the processes that are used in the semiconductor or consumer electronics world,” Lawson explained. The company has been making progress on its component development goals since the beginning of the year, he told me, and expects to announce the successful demonstration of a few of these milestones in the coming months. Lawson ultimately expects Inertia to complete the core components of its laser and target manufacturing systems by the middle of next year.
The team will spend the next two to three years integrating these individual pieces into two fully operational subsystems, a prototype laser system and a target manufacturing line. Around 2030, the company will begin combining those subsystems into a first-of-a-kind fusion power plant, which will also serve as the proving ground for the target chamber, tritium fuel breeding system, and power conversion system that turns fusion heat into electricity. By the middle of the next decade, Inertia aims to be generating power from this first plant, setting the stage for the company to build and connect additional grid-scale commercial power plants.
There are plenty of engineering trade-offs that the company will have to solve for. Take the decision around how to size the target chamber, for example. “If you make it bigger, your walls have an easier time and survive longer, but it’s more expensive. If you make it smaller, your walls have a tougher time because they’re closer to all the heat and energy that the fusion reaction is creating, but now your power plant costs less to build.”
But to Lawson, this represents exactly the type of problem Inertia was built to solve: complex engineering issues that come to the fore once scientists have demonstrated the fundamental physics are sound. He thinks other fusion companies may someday reach this stage, as well — though he’s unwilling to hazard a guess on exactly what approach or startup is best positioned to do so.
“There have been generations of scientists who’ve made their predictions about fusion energy and gotten it wrong,” he told me. “I’m not going to pretend to be smarter than them. All I’m here to say is, just knowing that one did work, we can commercialize it.”