Politics
AM Briefing: Trump’s Day 1
On the Paris Agreement, Chinese renewables, and a rare winter storm
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On the Paris Agreement, Chinese renewables, and a rare winter storm
A trio of executive orders boost rare earth metals essential to batteries.
Among other actions, he overturned an electric vehicle mandate that, well, doesn’t exist.
On rumors from fossil fuel insiders, the LA wind forecast, and Davos
On the emergency in California, clean energy tax credits, and Exxon Mobil
Rob and Jesse talk all things solar, steel, and cement with CREA’s Lauri Myllyvirta.
Making sense of two seemingly opposite Tesla stats.
It’s a bad sign when they won’t tell you the exact numbers.
On Thursday, Tesla released final production figures for 2024, which saw the EV maker post a rare year-over-year decline in sales growth. It’s likely that a slow start for the Cybertruck, Tesla’s only new model in recent memory, was a big cause of the slowdown. But we can’t tell you exactly how well or poorly the big truck is doing because the company won’t tell us.
Tesla delivered 1,789,226 total vehicles to customers last year. The popular, reasonably affordable Model 3 or Model Y EVs made up more than 95% of those sales. The remainder were lumped into a group called “other models,” meaning Cybertruck and the long-in-the-tooth, expensive Model X and Model S, a move that has the same flavor as a Friday afternoon news dump. The “other models” accounted for just 85,133 deliveries, or 4.8% of Tesla’s total.
If you’ve been following Heatmap’s coverage then this comes as no surprise. Elon Musk & Co. sold just shy of 17,000 Cybertrucks during the third quarter of last year (July to September). That made the shiny metal beast the third-best-selling EV in America after Tesla’s two volume sellers. But Cybertruck was a distant third behind those two EVs. In the fourth quarter of 2024, Tesla delivered 23,640 “other models,” meaning that’s the maximum number of Cybertrucks it could have sold.
The writing for Tesla’s sales slump has been on the wall for years. A recent design refresh helped bump Model 3 sales, and the company is still working on a rumored update to the Model Y, the world’s best-selling EV, that might give Tesla a shot in the arm. But with Tesla’s future prospects resting with the Cybercab and other autonomous aspirations, the Cybertruck is the brand’s only current opportunity to boost its bottom line with a new vehicle.
Except that the stainless steel war rig was never a good candidate for high-volume sales. Cybertruck starts at $80,000. It has suffered embarrassing viral moments where the vehicle failed at basic truck tasks such as getting out of snow or sand. It comes with some cool amenities, such as the ability to back up one’s home power supply via bidirectional charging. It also serves as the avatar of everything Elon, making the car a polarizing hard pass for anyone who doesn’t want to be publicly profiled as a Musk fan.
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Cybertruck endured a slow start dogged by production delays and nagging, frequent recalls. Soon it became evident that demand for the vehicle wasn’t exactly red-hot. Musk at one point has claimed that a million people put their names down for a Cybertruck, but doing so cost only $100, so the length of that list doesn’t mean much. More telling was the report that Tesla was scrubbing the badging off the limited-edition Foundation series, which wasn’t selling, so it could offer the vehicles as ordinary Cybertrucks.
As The Verge notes, how you’d grade the Cybertruck depends entirely on what you believe its potential to be. As a competitor to EV pickup trucks like the Rivian R1T, Ford F-150 Lightning, and Chevy Silverado EV, the Tesla is the king — Cybertruck is outselling all those models. But electric truck sales have been sluggish all along, making the Cybertruck the big fish in a pretty small pond.
If the Cybertruck’s raison d'etre was simply to bring Musk’s Mad Max daydream to life, then it has succeeded. But if the goal of the Cybertruck was to sell lots of cars, then it’s hard to argue it has been anything but a boondoggle.
The automakers nipping at Tesla’s heels in the EV market, including GM and Hyundai/Kia, have every reason to see a path to more growth, even with the lingering uncertainty of an unfriendly new era of American government. They’re rolling out new models and posting record sales. If they can continue to bring down the starting price of their electric models, lots of their customers could be ready to ditch fossil fuel engines.
But, at least for today, Tesla’s status it tethered to the Cybertruck, which doesn’t have a lot of room to grow. Once upon a time, Tesla teased a high-end version of the vehicle that would have 500 miles of range, as well as an entry-level Cybertruck that could start in the neighborhood of $50,000. Realizing either of those goals could make many drivers — at least those not immediately turned off at the thought of owning this thing — take a long look at the Cybertruck. Neither appears imminent.
Musk’s reaction to all this might be a shrug. Rather than rounding out his stable of cars with an affordable EV with the potential to sell in huge numbers, he has bet the farm on Tesla winning the autonomous vehicle race and tossed out the Cybertruck as a treat to his hardcore devotees. Now he must hope enough of them buy it to keep Tesla’s cratering stock price afloat while he chases the future.
On Arctic blasts, Tesla sales, and offshore drilling bans
Current conditions: A cold snap in Europe could deplete natural gas supplies • More than two feet of lake-effect snow could fall this weekend in upstate New York • Hanoi, the capital of Vietnam, has become the most polluted city in the world, prompting a push for more EVs.
Bitterly cold weather is descending on the central and eastern U.S. this week, and it could last through the whole of January. The first Arctic blast will send temperatures plunging as much as 20 degrees Fahrenheit below normal, and that will be followed by an even colder burst of air next week, and then another. “This will likely be the most significant cold we have seen in years,” said forecasters at the National Weather Service office. Energy demand will surge, and a lot of snow and ice could cause power outages in some areas. Already a winter storm is forecast for the Central Plains this weekend, with the weather system shifting eastward to the Mid-Atlantic region next week. Even Southern states like Texas and Florida will feel the cold. “At this time, it looks like there will be at least three major blasts of Arctic air that will affect the Southern states,” AccuWeather meteorologist Alex DaSilva said. “The first outbreak will be from Jan. 3-4, the second on Jan. 7-8 and then the third round on Jan. 11-12.”
AccuWeather
Tesla reported yesterday that it had delivered 495,570 cars in the last three months of the year, and 1,789,226 in 2024 as a whole. As Heatmap’s Matthew Zeitlin noted, that represents a decline in annual sales from 2023 — Tesla’s first annual decline in more than 10 years, back when the company’s deliveries were counted in the hundreds or single-digit thousands — although the fourth quarter figure is a record for quarterly deliveries. Tesla had forecast around 515,000 deliveries to meet its “slight growth” goals. The company had cited “sustained macroeconomic headwinds” weighing on the broader electric vehicle market in its most recent investor letter, and again referred to “ongoing macroeconomic conditions” to explain the miss on deliveries. While Tesla’s car business appears to have stalled to some extent, the energy storage business is another story. The company said that in the fourth quarter of last year it had deployed 11 gigawatt-hours of storage, and 31.4 gigawatt-hours in the year as a whole. If Tesla’s deployment rate in 2025 merely matched its fourth quarter rate, it would mean 40% annual growth.
President Biden is expected to issue an executive order permanently banning new offshore oil and gas drilling in large sections of U.S. coastal waters, Bloombergreported, citing unnamed sources. As soon as Monday, Biden will invoke the Outer Continental Shelf Lands Act, a 72-year-old law that gives the president authority to ban drilling, but doesn’t include any wording to allow presidents to revoke a ban. That means President-elect Donald Trump will not be able to easily reverse the move. Environmental groups applauded the report. “Restricting offshore drilling is a big win for the climate, marine wildlife, coastal communities, and economies, and would be yet another chapter in President Biden’s historic climate legacy,” said Ben Jealous, executive director of the Sierra Club. Fossil fuel groups, naturally, were less thrilled.
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Monthly sales of electric vehicles in the U.S. were up 11.5% year-over-year in November, according to new data from the Joint Office of Energy and Transportation. Just over 141,400 plug-in EVs were sold in November alone, bringing the total for the whole year to about 1.4 million, up 9% from the same period in 2023. New electric models like Honda’s Prologue and Chevrolet’s Equinox are helping drive the increase: Sales for both rose nearly 70% between October and November. Meanwhile, more and more new charging ports are being installed across the country, with 2,490 added in November, bringing the total to 205,000.
Morgan Stanley has become the latest lending giant to part ways with the Net-Zero Banking Alliance. The investment bank announced yesterday it would leave the world’s largest banking climate coalition, following recent departures by Citigroup, Bank of America, Wells Fargo, and Goldman Sachs. The firms have said they remain committed to their internal net zero goals, but the exodus is “the latest sign corporate America may retreat from climate goals during Donald Trump’s second term as U.S. president,” the Financial Timesnoted.
“The main buyers of [gas-powered] cars in Norway are rental companies because many tourists are not familiar with EVs.” –Ulf Tore Hekneby, head of Norway's biggest car importer. In 2024, battery-powered vehicles made up 90% of new car sales in the Scandinavian country.