Privacy Statement

Privacy Statement

Last Revised: May 1, 2026

Heatmap News, Inc. (“Heatmap News,” “we,” or “us”) strives for transparency and trust when it comes to protecting your privacy and we aim to clearly explain how we collect and process your information. It is important to us that you should enjoy using our services and website(s) without compromising your privacy in any way. This policy outlines how we collect, use, and share different types of information, and the reasons for doing so.

You can get in touch directly with us using the detail in our “Contact Us” section below.

You should read this policy in conjunction with our Terms of Service (the “Terms of Use”) and ensure that you understand how we collect and use your information. This Policy is incorporated by reference and should be read in conjunction with the Terms of Use.

Our policies will be updated from time-to-time. Please refer back regularly to keep yourself updated. If you do not agree with our policies and practices, then please do not use our Website. By using our Website, you agree to the terms of this Policy.

Users in certain jurisdictions, such as residents of a U.S. state with a comprehensive consumer privacy law, have specific rights which are set forth in the State Privacy Rights section below.

Special Assistance (ADA)

Special assistance is available for persons with disabilities. If you need assistance accessing our Sites, please call us at 914-687-1885

Sections in this policy:

• Personal information we collect
• How we use your information
• Cookies and Targeted Advertising
• How we work with third parties
• Retaining and storing your information
• Your California Privacy Rights
• Communication Preferences
• Information of Minors
• Data Safeguarding
• External links
• Contact Us

This policy applies to “users” and “customers” (or “you”) of Heatmap News; that is anyone registering or interacting with our service.

The information you provide us, and that which we gather based on your activity, helps us to deliver more relevant content and improve our service.

We collect and store some information about you in order to deliver services to you (such as providing your subscription). We share some of that information with trusted vendors (including payment providers and our email management platform) to ensure the delivery of those products and services, or to give personalized recommendations that will be of interest to you. We also collect information when you use our services, as further details are provided below.

Personal Information We Collect:

Personal Information. To ensure that we provide you with the best possible experience, we will store, use, and disclose personal information about you in accordance with this Policy. Personal information is information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular user, household or device (“Personal Information”). The Personal Information that we may receive and collect depends on what you do when you visit our Website.

• Information you provide us directly so we may provide you with our services;
• Personal information we collect in order to fulfill a subscription to Heatmap News:
  • Name
  • Postal address
  • Email address
  • Payment details
• Information we collect automatically using cookies or other similar technologies:
  • Browser information
  • Email Provider
  • The pages you read on our websites and how you got to them
  • Device type and ID
  • IP address
  • Internet Connection
  • General location information
• Any other information which you voluntarily provide or disclose.
• We may collect and ask for additional information when you order, purchase, register, subscribe or make use of our services in any way, for example in person, via our marketing campaigns, or our websites.
• Information we receive from third parties:
  • Third parties may provide us with additional information that you have shared with them, such as your telephone number and postal address (for example, if you’ve moved or updated your phone number and we need to contact you with important service information).
  • Third parties may also share further information about your interaction on our sites to help us personalize our services to you.

We do not collect any sensitive information about you, such as race, religion, ethnicity, and political opinion. If you are able to provide Personal Information via email or free text boxes, please provide only relevant information and do not provide unnecessary sensitive information, such as Social Security numbers, credit card information, or other sensitive personal data, unless required for our services.

Payment details. When you submit payment details to our service, your payment card information goes directly to our payment processor, Stripe, and not to Heatmap News. We utilize a trusted third-party PCI-DSS compliant payment processor to process all of your transactions, and we do not maintain any credit card information on our systems. You may read Stripe’s privacy policy at https://stripe.com/privacy.

Information of Other Individuals. You may have the opportunity to provide information of other individuals. When providing such information, you are solely responsible for obtaining the necessary consents and authorizations from any individuals in accordance with applicable data security laws and regulations, and Heatmap News shall not be responsible or held liable for your failure to obtain the necessary consents.

Aggregated and De-Identified Data. We may also collect, use and disclose aggregated and de-identified data such as statistical or demographic data for any purpose. Aggregated and de-identified data could be derived from your Personal Information but is not considered Personal Information under applicable law as this data will not directly or indirectly reveal your identity. However, if we combine or connect aggregated or de-identified data with your Personal Information so that it can directly or indirectly identify you, we treat the combined data as Personal Information which will be used in accordance with this Policy.

How we use your information:

We primarily use your information for the purpose of delivering the services that you have chosen and to personalize our interactions (including advertising) with you.

We may use your information to:

• To provide our services
• To manage your access to our online content, and to send you content via push notifications, newsletters, subscriptions if you have requested us to do so.
• To send you service notifications related to our service such as subscription renewal notifications, password resets and order confirmations.
• To manage customer service queries and complaints.
• To manage your privacy preferences and to ensure you only receive communications that you have requested, which may include using your details to suppress you from communications.
• To send you administrative emails about your account, reminders for upcoming events, service changes, or new policies. These updates, changes and notifications are essential for the services that you have selected.
• To provide general location-based services (e.g. the region or country you are in), advertising or search results for our content.
• To detect and reduce fraud including fraudulent orders.
• To deliver marketing and advertising.
• To measure customer and user response and engagement with our services such as online content, email newsletters and subscription offers.
• To help us improve our customer and user experience and to support new product development. We may send customer satisfaction surveys and market research questionnaires (for which we may share your information with third party suppliers employed by us).
• To create audience profiles for personalized advertising, marketing, or research and development on and off our websites. See the Targeted Advertising section below for more detailed information.
• If you give us marketing permission, we may contact you to tell you about special offers and related or similar products or services within Heatmap News.
• To detect and reduce fraudulent activity and for other security related purposes such as to help us protect against harassment, IP infringement, crime or other security issues.
• To de-identify information we collect about you and use it for any purpose in accordance with applicable law.
• For any other purpose identified at the point of data collection, in an applicable privacy notice, in a click-through agreement, or in any other agreement between you and us.
• We may share your personal information and other information with third parties in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of Heatmap News, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the assets transferred may include information about the users of our services.

Duration. The length of time Heatmap News intends to retain Personal Information, including sensitive personal information, if any, is for as long as reasonably necessary to carry out Heatmap News’s intended business purpose for such information.

Marketing and Subscriptions. You can also update your preferences for your Heatmap subscription at any time via your online account at heatmap.news or by contacting customer services (see ‘Contact us’). You can also opt out of email marketing by clicking the unsubscribe link at the bottom of our emails. This does not apply to important service notifications such as payment confirmations (as covered in the section above) or where we have some other legal basis for contacting you.

Social media. Heatmap News publishes content on social media platforms e.g. Twitter, Facebook, LinkedIn through both “organic” and “paid” methods to reach current and potential readers: “Organic” methods describe where content and/or offers are published onto a social platform so that they may appear in your social platform’s content, without being promoted or forced to appear more prominently, e.g. Heatmap News’ Facebook Page. “Paid” methods describe where content and/or offers are published onto a social platform so that they will appear more prominently, or be shown to users that do not currently follow Heatmap News social pages e.g. a promoted tweet on your Twitter Timeline.

We may place one or more social media platform “tags” on our website in order to better understand how Heatmap News may be of best value to you by providing you with the most relevant content available according to what you have chosen to read on our own websites. We do not have direct access to your personal data on your social media platforms.

Cookies and Targeted Advertising:

“Cookies” are pieces of information that may be placed on your device by a service for the purpose of facilitating and enhancing your communication and interaction with that service. Many services use cookies for these purposes. We may use cookies (and similar items such as clear gifs, web beacons, tags, etc…) on our services to customize your visit and for other purposes to make your visit more convenient or to enable us to enhance our service. Such methods may also be used in emails that we send to you. We may also use and place cookies on your device from our third party service providers in connection with the service, such as an analytics provider that helps us manage and analyze service usage. In addition, our advertisers and business partners may set cookies and similar items on your computer when you use our service. You may stop or restrict the placement of cookies on your device or flush them from your browser by adjusting your web browser preferences, in which case you may still use our Service, but it may interfere with some of its functionality.

Analytics Services. Our Website may use analytics services for audience measurement and analytics purposes. These analytics services may use cookies or similar technologies to collect information to help us analyze users and how they use our Website. The information collected by these technologies is used to assess how often you visit our Website, what pages you view when you visit our Website, and what other websites you visited before coming to our Website.

Web Beacons. A Web Beacon is an electronic image. Web Beacons can track certain things from your computer and can report activity back to a web server allowing us to understand some of your behavior. If you choose to receive emails from us, we may use Web Beacons to track your reaction to our emails. We may also use them to track if you click on the links and at what time and date you do so. Some of the third-party marketers we engage with may use Web Beacons to track your interaction with online advertising banners on our Website.

Embedded Web Links. Links provided in our emails and, in some cases, on third-party websites may include tracking technology embedded in the link. The tracking is accomplished through a redirection system. The redirection system allows us to understand how the link is being used by email recipients. Some of these links will enable us to identify that you have personally clicked on the link and this may be attached to the Personal Information that we hold about you. This data is used to improve our service to you and to help us understand the performance of our marketing campaigns.

Advertising Services. We believe that advertising is more effective and relevant when it is targeted to your interests and behaviors. Therefore, we may work with third parties who collect information on our website through the use of cookies and similar methods in order to serve you with relevant advertisements on other services or to determine that you have seen our advertisements on other services. You do have the ability to control certain advertising practices through the Self-Regulatory Principles for Online Behavioral Advertising program as administered by the Digital Advertising Alliance (DAA). You can learn more about interest-based advertising and opt-out of targeted advertising from certain providers with whom we work by visiting https://youradchoices.com/control. The opt-out process through the DAA relies upon the placement of an opt-out cookie on your device, and you must repeat this process on each device or if your cookies are purged from your device. Cookie-based opt-outs are not effective on certain mobile services. Users may opt out of certain advertisements on mobile applications or reset advertising identifiers via their device settings.

You may opt-out of being tracked online by certain companies who are listed at http://www.aboutads.info/choices/ and may also learn more about online behavioral advertising at such websites. If you opt-out, you will still receive advertisements, but they will not be delivered to you by such companies from whom you have opted-out based upon your behavioral data possessed by the companies from whom you have opted-out.

To learn how to limit ad tracking or to reset the advertising identifier on your iOS and Android device, click on the following links:

iOS - https://support.apple.com/en-us/HT202074

Android - https://support.google.com/ads/answer/2662922?hl=en

You may also download and set your preferences on the DAA’s App Choices mobile application(s) available in Google Play or the Apple App stores. More information about opting out on mobile devices is available here - https://www.networkadvertising.org/mobile-choice/

Except as required by applicable law, we do not respond to or honor “do not track” (a/k/a DNT) signals or similar mechanisms automatically transmitted by web browsers for which we cannot evaluate your choice.

If you are located in Canada, you can visit the Digital Advertising Alliance of Canada. If you are located in Europe, please visit the European Digital Advertising Alliance.

How We Disclose Your Information:

• Our Affiliates. We may disclose the information collected through the Website with our affiliates, subsidiaries, and other related entities in order to provide our products, services, and effective customer support.
• Third-Party Service Providers. We disclose Personal Information collected through the Website with third-party Service Providers who act for or on behalf of Heatmap News. These third parties may need information about you to perform their functions. “Service Providers” may include suppliers, companies, and consultants that provide website hosting, software development, payment processing, website and data analytics, order fulfillment, information technology and related infrastructure support, customer service, email delivery, and auditing.
• Legal Reasons. We may disclose your Personal Information when we believe that disclosure is reasonably necessary to: (a) comply with any applicable law, regulation, subpoena, or court order; (b) respond to duly authorized information requests from law enforcement or other governmental authorities; (c) enforce our agreements or policies; (d) investigate and prevent security threats, fraud, or other malicious activity; or (e) respond to an emergency that we believe in good faith requires us to disclose such information to assist in preventing the death or serious bodily injury of any person.
• Sale of Business or Merger. There are circumstances where Heatmap News may decide to buy, sell, or reorganize its business. Under these circumstances, it may be necessary to disclose or receive Personal Information with prospective or actual purchasers, acquisition targets, partners, or affiliates. In such circumstances, Heatmap News will ensure your information is used in accordance with this Policy.
• In Aggregate or De-Identified Form. We may aggregate or otherwise anonymize the data we collect for purposes of analytics, research, marketing, and other business interests of Heatmap News. Such use shall not include Personal Information or information that can identify you as an individual or reasonably be used to identify you.

Communication Preferences:

We want to provide you with relevant information that you have requested. When possible, we will always provide options as to what information we collect and how you can manage any preferences that pertain to such information. If we provide subscription-based services, such as email newsletters, we will allow you to make choices about what information you provide at the point of information collection or at any time after you have received a communication from us while you are subscribed. Transactional or service-oriented messages, such as delivery confirmation messages, are usually excluded from such preferences, as such messages are required to respond to your requests or to provide goods and services, and are not intended for the purposes of marketing.

From time to time, we may send you email newsletters and marketing emails. You may opt out of them at any time by selecting the “unsubscribe” link at the bottom of each email. Please note that by opting out or unsubscribing you may affect other services you have requested we provide to you, in which email communication is a requirement of the service provided. Even if you opt-out of receiving marketing material, we may still need to contact you with important information about your account or responding to your requests or questions.

You may have the opportunity to receive SMS or “text” messages, pre-recorded voice messages, or auto-dialed phone calls from Heatmap News, its affiliates, and related entities, as well as third parties. Such messaging may be used to authenticate your identity or mobile device, as well as provide you informational updates about services or products you may have requested. In providing your mobile device number or cell phone number to Heatmap News, you knowingly consent to such communications from Heatmap News or for Heatmap News to use your cell phone number or mobile device number. In providing your number, you represent that you have the authority to agree to receive text messages at the telephone number that you provide to Heatmap News, or from which you sent the text message request to us. You further acknowledge that: (a) no purchase is required to opt into this service; (b) you may opt out at any time by following the instructions provided in our communications to you; and (c) your receipt of text messages may result in separate charges from your mobile provider. Any such communications you receive from us will be administered in accordance with your preferences and this Policy.

Data Safeguarding:

We use reasonable technical, administrative, and physical safeguards in order to protect your Personal Information against accidental loss and from unauthorized access, use, alteration, and disclosure. We limit who has access to your information and ensure that those who do are bound by contracts to keep your information availability restricted and safe. However, we can never promise 100% security. Please notify us immediately of any actual or suspected unauthorized use of the Website or your information.

We do not warrant or represent that this Policy or the Website’s use of your Personal Information complies with the laws of every jurisdiction. Furthermore, to provide you with our services, we may store, process, and transmit information in the United States and other locations around the world, including countries that may not have the same privacy and security laws as yours. Regardless of the country in which such information is stored, we will process your Personal Information in accordance with this Policy.

Information of Minors:

We do not knowingly collect or use information from individuals under the age of eighteen (18) without parental or guardian consent. We do not target the Website to minors, and would not expect them to be engaging with the Website or our services. We encourage parents and guardians to provide adequate protection measures to prevent minors from providing information unwillingly on the internet. If we are aware of any Personal Information that we have collected about minors, we will take steps to securely remove it from our systems.

Your Rights Under State Law:

• California. Shine the Light Law. Pursuant to California Civil Code Section 1798.83, we will not disclose or share your Personal Information with third parties for the purposes of third-party marketing to you without your prior consent.
• Do Not Track Signals. Other than as disclosed in this Policy, the Website does not operate any differently when it receives Do Not Track signals from your internet web browser.
• Nevada. Nevada law permits customers in Nevada to opt-out of the sale of certain kinds of Personal Information. We do not sell your Personal Information to third parties as defined in Nevada law. If you are a Nevada resident and have any questions, you can contact us at dataprivacy@heatmap.news.

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, New Hampshire, Delaware, Iowa, Nebraska, New Jersey, Tennessee, Minnesota, Maryland, or another U.S. state that has similar privacy legislation (collectively, “Covered States”), you may have specific rights regarding your personal information under: the California Consumer Privacy Act (“CCPA”), Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, Texas Data Privacy and Security Act, Oregon Consumer Privacy Act, Montana Consumer Data Privacy Act, New Hampshire Data Privacy Act, Delaware Personal Data Privacy Act, Iowa Consumer Data Protection Act, Nebraska Data Privacy Act, New Jersey Data Protection Act, Tennessee Information Protection Act, Minnesota Consumer Data Privacy Act, Maryland Online Data Privacy Act, or similar laws in other U.S. states (collectively, “State Privacy Laws”). This section describes the rights that consumers of Covered States have and explains how to exercise those rights. To be clear, these rights are granted only to the extent that you are considered a consumer of Covered State and we are acting as a “controller” or “business” (as applicable) under State Privacy Laws with respect to your personal information. The rights in this section are not intended to grant you additional rights, but only your rights under the State Privacy Laws.

These rights may include:

• Right to know. You have the right to know what categories and specific pieces of personal information we collect about you, the sources from which we collect personal information, our business or commercial purpose for the collection, use, and sharing of your personal information, and any categories of third parties to whom we sell or with whom we share your personal information.
• Right to data portability. You have the right to request a copy of personal information we have collected and maintained about you in the past 12 months. State Privacy Laws allow you to request your information from us up to twice during a twelve (12) month period. We will provide our response in a readily usable format, which is usually electronic.
• Right to delete. You have the right to request that we delete the personal information that we have collected from you and maintained, subject to certain exceptions.
• Right to limit use and disclosure of sensitive personal information. You have the right to request that we limit the use of sensitive personal information to that use which is necessary to perform our services. We do not use your sensitive personal information in a manner that requires you to limit its use.
• Right to third-party disclosures. You have the right to request that we provide you with a list of parties to which we disclosed Personal Information. If you live in Minnesota or Oregon, you may have the right to request a list of third parties to which we disclosed Personal Information. If you live in Delaware or Maryland, you may have the right to request a list of the categories of third parties to which we disclosed your Personal Information.
• Right to opt out of selling or sharing. Please see the Targeted Advertising section above to exercise rights similar to the right to opt-out of selling or sharing.
• Right to correct. You have the right to request the correction of any personal information we maintain about you.
• Right to opt-out of profiling. You have the right to request that we do not use your Personal Information for profiling. There is no need for you to opt out of the sale or sharing (targeted advertising) of your Personal Information to third parties as we do not sell or share (targeted advertising) your Personal Information.
• Non-Discrimination. If a consumer exercises his or her rights under applicable U.S. State Privacy Laws, we shall not discriminate against that consumer by denying our goods or services, charging different prices or rates to similarly situated consumers, providing a different level or quality of our goods or services, or taking any other adverse action.

Exercising Your Rights:

If you are a consumer that has rights under applicable U.S. State Privacy Laws who chooses to exercise the rights listed above, you can submit a request via email at support@heatmap.news.

Only you, or someone legally authorized to act on your behalf, may make a request related to your Personal Information. If an authorized agent makes a request on your behalf, we may require proof that you gave the agent permission to submit the request.

Upon receiving your request, we will confirm receipt of your request by sending you an email confirming receipt. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the Personal Information. In some instances, such as a request to delete personal information, we may first separately confirm that you would like for us to in fact delete your personal information before acting on your request.

We will respond to your request within forty-five (45) days. If we require more time, we will inform you of the reason and extension period in writing.

You may have the right to appeal our decision regarding your request. If you would like to appeal our decision, please contact us using the contact information provided above. In some cases our ability to uphold these rights for you may depend upon our obligations to process Personal Information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request.

External links:

This Policy does not apply to websites or other domains that are maintained or operated by third parties or our affiliates. Our Website may link to third-party websites and services. For example, if you click on an advertisement on the Website, you may be taken to another website that we do not control. These links are not endorsements of these websites, and this Policy does not extend to them. Because this Policy is not enforced on these third-party websites, we encourage you to read any posted privacy policy of the third-party website before using the service or website and providing any information.

Changes to this Policy:

This Policy describes our current policies and practices with regard to the information we collect through the Website. We are continually improving and adding to the features and functionality of the Website along with the products and services we offer through the Website. If we make any changes to this Policy, a revised Policy will be posted on this webpage and the date of the change will be reported in the “Last Revised” block above. You can get to this page from any of our webpages by clicking on the “Privacy Policy” link (usually at the bottom of the screen). We may also contact you by email using the email that you have provided to us. If we make material changes to how we use previously collected personal information, we will comply with any process required of us by State Privacy Laws.

Contact Us

If you have questions about this Policy or about your Personal Information, please email dataprivacy@heatmap.news.