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The eastern and northern United States are suffering under a hazy, poisonous cloud of wildfire smoke, produced by out-of-control forest fires in Quebec and Nova Scotia. The most toxic soot and ash are sitting virtually on top of North America’s most densely populated corridor, clouding the air in New York City; Toronto; Ottawa; Philadelphia, Washington, D.C.; and Norfolk, Virginia.
Air pollution alerts are in effect across the United States and Canada, affecting roughly 150 million people.
This is Heatmap’s set of commonly asked questions about the crisis. We’ll keep it updated throughout the event.
Hundreds of wildfires have raged across northern Quebec for the past few weeks, driven by unusually warm and dry conditions.
Then on Monday, a low-pressure system surrounded by counterclockwise winds moved just off New England’s coast. Its strong, dry gusts fanned the flames in Canada, then pushed the resulting smoke and ash into the eastern United States.
Intense Canadian fires are unusual this early in the season, but the fires this year were fed by a warm spring and drought-like condition, Kent Moore, an atmospheric-physics professor at the University of Toronto, told me. Because the fires took hold before the vegetation could “green up” for the spring, the conflagrations grew more rapidly than they normally would, he said.
The dry conditions also helped the fires ignite the soil itself. “Because the soil was so dry — because of the dry winter and the dry spring — the fire got into the ground,” he said. “The vegetation below ground started to burn, and those are much harder to put out.”
This is likely one of America’s worst days for air pollution in several decades, in terms of the number of people affected and the severity of the exposure, Marshall Burke, an economist and sustainability professor at Stanford, told me.
“It’s pretty off the chart,” Burke said. Wildfire smoke is affecting New York City much more acutely — and much earlier in the year — than it has at any time since 2006, when contemporary air-pollution data began to be kept.
It is difficult to attribute a single unprecedented event to climate change, and the climatology of wildfires in eastern North America is particularly challenging. (Climate change has more clearly worsened wildfires out West.) “This is probably an unlucky year for Canada, as far as wildfires go,” Moore, the atmospheric physicist, said.
But wildfires will become more likely across Canada as the climate changes, he said. And while climate change should broadly increase rainfall across Canada, it will also increase the likelihood of heat waves and more extreme spring and summer temperatures, which can make wildfires more likely.
“Nova Scotia has always had wildfires. It’s just they’ve had more wildfires this year than they have on average for the whole year,” he said. “There’s always going to be wildfires, but there’s going to be more of them.” As Canadian cities sprawl into previously uninhabited woodland areas, he added, the human impacts of wildfires will increase — even if the number and intensity of wildfires does not.
First, consult the air quality index at AirNow.gov. The AQI is a unit-less index of air quality running from zero to 500; any reading above 100 would rank as unusually polluted in the United States. On Wednesday afternoon, some air sensors in New York and New Jersey indicated that the AQI exceeded 400.
If it’s higher than 100, then the most vulnerable groups of people — including children, the elderly, anyone with a cardiopulmonary condition, and pregnant women — should limit strenuous activity outdoors. If higher than 150, then people should generally try to limit their outdoor activity; at levels above 200, the air is considered unhealthy and everyone should try to go outside as little as possible.
If you think you might be especially vulnerable, err on the side of caution. Recently, a body of new and large-scale studies have shown that air pollution is generally worse for the body and brain than previously thought.
Then, if you’re in an area with hazardous air pollution, consider how to limit your exposure to the air as much as possible. Keep your doors and windows closed. An air filter outfitted with a HEPA filter can improve the air in a home or apartment. It should generally be closer to the most sensitive people.
“Any pregnant moms — if my wife or anyone I knew was pregnant right now — I would be texting them to stay inside and sit by an air filter,” Burke told me. Exposure to severe air pollution during pregnancy has been shown to increase the risk of preterm birth, and it can reduce a child’s lifelong earnings, cognitive performance, and other indicators, he said.
A KN95 or N95 mask — the type of high-filtration mask used to prevent COVID infection — can also significantly limit your exposure to soot and ash. If you are in a sensitive group or are worried about air pollution’s health effects, you could consider wearing a mask inside if you have no other way to filter the air.
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Today’s conversation is with Chris Moyer of Echo Communications, a D.C.-based communications firm that focuses on defending zero- and low-carbon energy and federal investments in climate action. Moyer, a veteran communications adviser who previously worked on Capitol Hill, has some hot takes as of late about how he believes industry and political leaders have in his view failed to properly rebut attacks on solar and wind energy, in addition to the Inflation Reduction Act. On Tuesday he sent an email blast out to his listserv – which I am on – that boldly declared: “The Wind Industry’s Strategy is Failing.”
Of course after getting that email, it shouldn’t surprise readers of The Fight to hear I had to understand what he meant by that, and share it with all of you. So here goes. The following conversation has been abridged and lightly edited for clarity.
What are you referencing when you say, ‘the wind industry’s strategy is failing’?
Anyone in the climate space, in the clean energy space, the worst thing you can do is go silent and pretend that this is just going to go away. Even if it’s the president and the administration delivering the attacks, I think there’s an important strategy that’s been lacking in the wind and other sectors that I don’t think has been effective. There was a recent E&E News story that noted a couple of wind developers when asked for comment just say, “No comment.” This to me misses a really big opportunity to not get in a fight with people but talk about the benefits of wind.
Not taking advantage of milestones like ground breaking or construction starting is a missed opportunity to drive public opinion. If you lose support in public opinion, you’re going to lose support from public officials, because they largely follow public opinion.
And there’s no way that’s going to change if you don’t take the opportunities to talk about the benefits that wind can provide, in terms of good-paying local jobs or supplying more electrons to the grid. By almost any measure the strategy employed so far has not really worked.
Okay, but what is the wind industry strategy that isn’t working? What are they doing to rebut attacks on the technology, on property values, on the environment?
We’re not hearing them. We’re not hearing those arguments.
You can’t let criticisms go unanswered.It would better serve the industry and these companies to push back against criticisms. It’s not like you can’t anticipate what they are. And what do you have to lose? You’re in the worst position of any energy sector in this political moment. It would be nice to see some fight and sharp campaign skills and strategic effort in terms of communication. And there’s no strategic value from what I can tell in [being silent].
I understand not wanting to pick a fight with folks who hold your fate in their hands, but there’s a way to thread a needle that isn’t antagonizing anybody but also making sure the facts have been heard. And that’s been missing.
You’d specifically said the industry should stop ‘being paralyzed in fear and start going on offense.’ What does that look like to you?
Taking every opportunity to get your message out there. The lowest hanging fruit is when a reporter comes and asks you, What do you think about this criticism? You should definitely reply. It’s lifting up third-party voices that are benefiting from a specific project, talking about the economic impacts more broadly, talking about the benefits to the grid.
There’s a whole number of tools in the toolbox to put to use but the toolboxes remain shut thus far. Targeted paid media, elevating the different voices and communities that are going to resonate with different legislators, and certainly the facts are helpful. Also having materials prepared, like validators and frequently asked questions and answers.
You’re trying to win. You’re trying to get your project to be successful and deliver jobs and tax revenue. And I think it would be wise for companies to look at the playbooks of electoral campaigns, because there’s lots of tools that campaigns use.
How do renewable energy developers get around the problem of partisanship? How do you get outta that through a campaign approach?
These projects are decided locally. It’s deciding who the decision-makers are and not just letting opponents who are getting talking points through right-wing media show up and reiterate these talking points. Oftentimes, there’s no one on the pro side even showing up at all, and it makes it really easy for city councils to oppose projects. They’re losing by forfeit. We can’t keep doing that.
And more on this week’s most important conflicts around renewable energy.
1. Chautauqua, New York – More rural New York towns are banning renewable energy.
2. Virginia Beach, Virginia – Dominion Energy’s Coastal Virginia offshore wind project will learn its fate under the Trump administration by this fall, after a federal judge ruled that the Justice Department must come to a decision on how it’ll handle a court challenge against its permits by September.
3. Bedford County, Pennsylvania – Arena Renewables is trying to thread a needle through development in one of the riskiest Pennsylvania counties for development, with an agriculture-fueled opposition risk score of 89.
4. Knox County, Ohio – The Ohio Power Siting Board has given the green light to Open Road Renewables’ much-watched Frasier Solar project.
5. Clay County, Missouri – We’ll find out next week if rural Missouri can still take it easy on a large solar project.
6. Clark County, Nevada – President Trump’s Bureau of Land Management has pushed back the permitting process for EDF Renewables’ Bonanza solar project by at least two months and possibly longer .
7. Klickitat County, Washington – Washington State has now formally overridden local opposition to Cypress Creek’s Carriger solar project after teeing up the decision in May.
It’s governor versus secretary of state, with the fate of the local clean energy industry hanging in the balance.
I’m seeing signs that the fight over a hydrogen project in Wyoming is fracturing the state’s Republican political leadership over wind energy, threatening to trigger a war over the future of the sector in a historically friendly state for development.
At issue is the Pronghorn Clean Energy hydrogen project, proposed in the small town of Glenrock in rural Converse County, which would receive power from one wind farm nearby and another in neighboring Niobrara County. If completed, Pronghorn is expected to produce “green” hydrogen that would be transported to airports for commercial use in jet fuel. It is backed by a consortium of U.S. and international companies including Acconia and Nordex.
One can guess why investors thought this rural Wyoming expanse would be an easier place to build: it’s an energy community situated in the middle of the Powder River Basin and the state’s Republican governor Mark Gordon has supported wind projects in the state publicly, not just with rhetoric but votes in favor of them on the State Board of Land Commissioners.
Wind is also often proposed on private land in Wyoming, which is supposed to make things easier. You may remember the Lucky Star and Twin Rivers wind farms, a pair of projects whose progress I’ve watched like a hawk because they’re tied to the future of wind permitting at the national level. As we first reported, the Trump administration is proceeding with potentially approving the transmission line for Lucky Star, a project that would be sited entirely on private land, and Twin Rivers received its final environmental review in the last days of the Biden administration, making it difficult for anti-wind advocates to curtail.
Unlike those projects, Pronghorn has created a fork in the road for wind in Wyoming. It’s because the people in its host community don’t seem to want it, the wind projects were on state land, and there’s politics at play.
Despite being considered an energy community, Converse and Niobrara are both areas with especially high opposition risk, according to Heatmap Pro, largely due to its low support for renewable energy, its demographics, and concerns about impacts to the local ranching economy. After Gordon and other members of the state land use board approved two wind facilities for the hydrogen project, a rancher living nearby sued the board with public support from the mayor of Glenrock and the area’s legislators in the statehouse. A member of the Converse County zoning board even published a “manifesto” against the project, detailing local concerns that are myriad and rooted in fears of overburden, ranging from water use and property value woes to a general resentment toward an overall rise in wind turbines across the county and state.
What’s probably most concerning to wind supporters is that this local fight is bubbling up into a statewide political fracture between Gordon and his secretary of state Chuck Gray, who is believed to be a future candidate for governor. Grey was the lone dissenting vote against the two wind projects for Pronghorn, saying he did not support the projects because they would be assisted by federal tax credits Trump is trying to gut. Gray then took to mocking the governor on social media for his stance on wind while posting photos of broken wind turbines. Gordon wound up responding to his secretary of state accusing him of being the “only member of the state land board to vote against individual property rights and Wyoming schools.”
“That is his prerogative to be sure, but it demonstrates his disregard for the duties of his office and a determination to impose his personal preferences on others, no matter the cost,” Gordon stated.
I’ve been reaching out to Pronghorn and its founder Paul Martin to try and chat about what’s happening in Wyoming. I haven’t heard back, and if I do I’ll gladly follow this story up, but there’s a sign here of an issue in Wyoming whether Pronghorn gets built or not – areas of Wyoming may be on the verge of a breaking point on wind energy.
I heard about the Pronghorn project in conversations this week with folks who work on wind permitting issues in Wyoming and learned that the Gordon-Gray feud is emblematic of how the wind industry’s growth in the state is making local officials more wary of greenlighting projects. Whether Gordon’s position on private property wins out over Gray taking up the mantle of the anti-wind conservative critic may be the touchstone for the future of local planning decisions, too.
At least, that’s the sense I got talking to Sue Jones, a commissioner in Carbon County, directly southwest of Converse County. Jones admits she personally doesn’t care for wind farms and that it’s “no secret with the county, or the developers.” But so far, she hasn’t voted that way as a commissioner.
“If they meet all our rules and regs, then I’ve voted to give them a permit,” she told me. “You can’t just say no to anything. It’s a good thing that we value private property rights.”
Jones said the problem in Carbon County and other areas of Wyoming is “saturation level.” Areas of the state where only a handful of landowners hold thousands of acres? That’s probably fine for wind projects because there’s a low likelihood of a neighbor or two having a genuine grievance. But as wind has grown into population-denser areas of the state the dissent is becoming more frequent.
My gut feeling is that, as we’ve seen in many other instances, this resentment will bubble up and manifest as sweeping reform – unless the wind industry is able to properly address these growing concerns head on.