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Let’s get this out of the way: You don’t have to turn vegetarian to make a meaningful dent in your carbon emissions. You don’t have to start eating insects or experiment with precision-fermented plant-based proteins. You don’t even have to eat less meat, necessarily. Just eat less beef — or, if you prefer the idea of “more” to the idea of “less,” you could even say: Eat more chicken.
Either way, the reason comes down to some of the simplest carbon accounting we have. Cows are, by far, our most carbon-intensive protein source. Every kilogram of beef produced in the U.S. emits about 38 kilograms of carbon from cradle to slaughterhouse, according to Arthur Gillett, chief research officer at HowGood, an emissions research and data service for the food sector. Compare that to roughly 3.8 kilograms of CO2 per kilogram of chicken, and even 4.9 kilograms of CO2 per kilogram of pork, and you can start to see why even such a small change can have a big impact. A chicken needs to eat just 1.6 kilograms of feed to produce a kilogram of meat.
“1.6 is basically magic, right?” Gillett told me. “Why are we messing with crickets?”
Beyond that, though, the picture gets murkier. Because here’s the thing: Even if you wanted to track every single ounce of carbon related to your food intake, you couldn’t, at least not with any meaningful degree of accuracy. Of all the many systems operating in the global economy, the food system is perhaps the most complex, involving processes we’re still trying to understand, let alone track.
For example: dirt. Essentially all the food we eat depends, at some point in its life cycle, on dirt. One reason beef is such a high-emission product is that it takes a lot of dirt to grow all the feed a typical cow eats over the course of its life — which runs to the thousands of pounds (including byproducts from other agricultural production) — plus a lot more to grow the cow itself. Even in the U.S., where cows are mostly finished on feedlots, livestock occupy 41% of available farmland, but are raised on just 30% of farms. In Brazil, the world’s largest exporter of beef, where cows are mostly grass-fed, cattle graze on somewhere between 189 million and 253 million acres of what used to be the Amazon rainforest, depending on whose estimate you use.
But back to dirt: Climate scientists still don’t really understand how it works, from a carbon perspective. How much carbon is stored in the Earth’s soil? Estimates vary pretty widely, biogeochemist Rose Abramoff told me. How much is it emitting each year? That’s even less clear. Does it make a difference whether that soil is planted with genetically modified soy versus heirloom squash? No idea.
Until seven or eight years ago, it was accepted practice in the life-cycle analysis world to resolve these uncertainties by assuming soil-related emissions were stable and therefore marking them at zero, according to Gillett, “which is incredibly wrong,” he told me. Analyses are starting to be able to account for those emissions now, he said, but to be really meaningful, they would have to be recalculated every year. “So then every LCA, to be worth its salt, has to be a multi-year LCA. That’s impossible.” Gillett said.
In other words, the science is very much still changing, and you could drive yourself crazy trying to keep up with it. These days, Gillett is excited about the potential for regenerative agriculture practices like no-till farming and co-locating livestock with crops to transform dairy into one of our most carbon-efficient sources of protein, he told me — something he never would have expected to say a year or two ago.
Similarly, “Maybe 10 years ago, all of us were talking about food miles,” i.e. the distance from farm to table, according to Minnie Ringland, manager of climate and insights at ReFED, a food waste reduction advocacy group. You may have experienced this in the form of admonishments to “eat local.” Since then, however, cold storage supply chains have gotten a lot better, particularly in the Global South, which means that we’re losing a lot less food to spoilage — compared to the agricultural process itself, shipping represents a negligible portion of the emissions related to just about any given product.
It's also important to remember that not all farming regions are created equal. California, for instance, is a great place to grow lots of things; Arizona, less so. “Depending on the geography where the food is being produced, it can be super intensive in terms of land use change, if land is being deforested in order to make way for agricultural fields or for grazing,” Ringland said. Another factor is the use of nitrogen fertilizer, which is both emissions-intensive to produce and generates carbon dioxide from its use, the environmental effects of fertilizer run-off on nearby land and waterways notwithstanding.
That’s not to say there aren’t other important benefits to eating locally: contributing to your local economy, supporting biodiversity, encouraging holistic farming practices. The farmers at your weekend farmers market are a whole lot more likely to be practicing regenerative techniques and fertilizing with compost instead of industrial chemicals. But they’re also not going to be there at 7:48 p.m. on any given Tuesday when you’re midway through cooking a batch of chicken cacciatore and realize that you forgot the bell peppers.
Speaking of compost, though, here’s a bonus trick to reduce your food-related carbon emissions: Collecting and composting your food scraps is good, but wasting less food is even better. The reason why is pretty obvious: Before it can be composted, food still has to go through the entire supply chain. And while composting food produces fewer emissions than landfilling food waste, it’s not an entirely emissions-free process, and can be more or less carbon-intensive depending on where and how it’s made. Reducing your food waste requires a bit more planning, but it will also save you money and send a more accurate demand signal down the farm-to-grocery-store supply chain.
I could go on and on about things like the relative carbon impact of plant-based proteins and the emissions reduction potential of standardizing expiration dates on food labels, but all of that is still being worked out. If you are fake meat-curious, you can check out our guide on that here. And if you’re already a vegetarian or curious about it for reasons of health, ethics, etc., that’s great. The most important thing you, as a consumer, can do to reduce emissions from the food system is hold companies accountable for their carbon claims, which means not getting sucked into the stuff that sounds too good to be true. There’s plenty of delicious food out there that doesn’t take elaborate math to justify eating.
So to recap: Eat less beef, waste less food. You can make it more complicated than that if you want, but everything else is gravy.
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And data centers might be collateral damage.
After derailing gigawatts of renewable power with a permitting freeze, the Trump administration is expanding its war on renewable energy, retaining one of country music’s biggest stars in a PR offensive against utility-scale projects on “prime farmland.”
The administration recently onboarded John Rich – one half of the stadium-packing American musical duo Big & Rich – to be Trump’s “special envoy for American landowners.” Rich entered activism around landowner rights last January when he backed opponents fighting a large Tennessee Valley Authority transmission project routed through his home county of Cheatham, Tennessee. This led to him joining the Trump team, where he’s fashioning himself as a go-to guy and cheerleader for anyone who wants Trump to help stop a solar or wind farm they don’t want built.
Rich’s first fight on behalf of the Trump team? Battling solar projects in upstate New York. Over the weekend, Agriculture Secretary Brooke Rollins, EPA Administrator Lee Zeldin, and the freshly-annointed Rich wrote New York Governor Kathy Hochul grilling her on the state’s definition of “prime farmland” and claiming “the absence of a clear plan” for disposing of solar panels after projects are decommissioned. The letter resulted from Rich’s conversations with a prominent anti-solar Substack author in upstate New York, Alexandra Fasulo, and it references a specific Repsol project under development in Glen, New York, that she is fighting in state court.
“Only 8 weeks ago, I decided to start posting my written content from Facebook and Substack to X. It didn’t take long before John Rich and I connected,” Fasulo wrote in a blog on Monday. “John and I spoke on the phone a few times. We texted and I began to share my research with him. Many meetings later… and the US Department of Agriculture, the Environmental Protection Agency (EPA), and John Rich put their heads together.” In her post Fasulo signaled more is coming. “If you read the letter slowly, you’ll get the gist of what the feds are trying to do here. For legal purposes, I am not going to explain that in writing. Read between the lines,” she said. “This lays the foundation for battling destruction at the hands of solar and wind complexes, battery storage, and so much more. Have a little faith and patience. There is A LOT to come.”
Trump is pivoting to farmland fights because there are few battlegrounds left for the federal government to fire upon. He has totally undermined large-scale renewable energy development in the ocean – I mean, look at offshore wind. He’s wrecked progress in the desert, where large solar farms on federal lands remain trapped in bureaucratic permitting delays. Some facilities are now getting through, like Primergy Power’s Purple Sage Energy Center south of Pahrump, Nevada, which got its permits last month. Yet other large projects are petering out; permitting on at least three large solar proposals – Smith Blythe’s Desert Energy Charger Project and Intersect Power’s Perkins Renewable Energy Project in California and Balanced Rock Power’s Samantha Solar effort in Nevada – has been paused or canceled outright since the start of the year.
The president’s turn to fighting projects on farmland also makes sense from a political standpoint. He’s facing an enormous backlash to a buildout of hyperscale data centers he supported, many of which are sited on acreage suitable for agriculture. Republicans running statewide in must-watch midterms battlegrounds – Texas and Iowa, for example – will have to navigate this rocky terrain where something their president supported is deeply unpopular. By bringing Rich aboard and letting him wail on renewable energy in the public square, it’ll be a signal that the Big Man is still listening to rural MAGA voters wary of industrial development.
In media interviews, Rich has claimed Trump created this new, unpaid special envoy position after the country star turned down an offer to sit on the TVA. “I said [to Trump], ‘if I serve with the TVA I cannot disparage the TVA, and I fully intend on keeping my right to disparage them intact.’” He said, ‘You know what, I respect that. So what do you want to do?’ And I said, ‘Man, give me a position where I’ve got some authority and I can work with the highest agencies in the land to protect landowners. Can you create something like that for me?’”
That’s at least the public story for how the president created the “special envoy” role, which Rich has described in ways that are equal parts citizen-government liaison and culture warrior. It’s now clear from his many posts on X that he’ll be heavily involved in messaging against the construction of new renewable energy facilities, carbon pipelines and, potentially, hyperscale data centers.
“[I’ll] go out, find these egregious situations where landowners are being infringed upon and I can go in, work with USDA, EPA, Secretary of the Interior, HUD, the Energy Department, and then all the way of course [to] the Oval Office – to throw up a defense against American landowners,” Rich told Atkisson. He added that data centers will also be a focus of his in government, and there are “two or three” projects out there where he wanted to intervene.
“The president wants to see the data centers built, but he also wants the farm and ranchland to be preserved. We have to have food security for America. We have to.”
Rich and Fasulo then joined Rollins and other administration officials at a press conference Thursday in Washington, D.C. Fasulo spoke at length against New York solar and wind development. Pressed on how data centers square with farmland protection, Rollins spoke about the anxiety in rural America around hyperscalers.
“That debate is raging right now,” she said. “I think that the importance of private property rights, the importance of preserving American farmland, the importance of ensuring we’re going to have another 250 years of freedom is paramount. Does that mean it is completely incompatible with data centers? I don’t think so and I know President Trump doesn’t think so. But what it does mean is that we have to be extremely intentional. There should be plenty of land in this country where data centers can be built that will not be on prime, important farmland. That’s my take on that.”
When Rich joined the federal government is unclear. The Agriculture Department formally announced Rich joined the administration on June 10, but Rich first disclosed Trump “made an offer for a position” in a subscriber-only post made to X on July 24, 2025. He then provided updates in similarly paywalled statements, revealing the Trump appointment to his subscribers in April. Then in May, he told subscribers that he’d completed federal onboarding. “I’m really looking forward to pushing bad guys off of good guys’ land:) You’ll be seeing the official announcement soon, but I wanted you to know 1st!”
What’s clear, however, is that Rich has other targets too. As Rich was brought into federal service, he began routinely sharing a URL – “usda.gov/lawfare” – and directed aggrieved landowners to report potential misdeeds around land seizure. A review of his back-and-forth communications on social media indicate several potential fights he may wade into. Wind energy projects in Kansas. Solar development in rural Virginia. An aluminum smelter in Oklahoma. Carbon capture proposals in Louisiana.
Prior to formally joining the administration, Rich got involved in a conflict over eminent domain and transmission for data centers in Coweta County, Georgia, which had gone viral on right-wing social media. On May 12, Rich said he “just had a great phone call” with Rep. Brian Jack, the GOP congressman who represents the transmission battleground in question. “I will be speaking more on the matter soon,” he tweeted, declaring the power lines threatened “not only homes, but cattle farms and row crops.” Rich also says he facilitated federal engagement between the USDA and Casey Murph, a rancher in Navajo County, Arizona, who claims the state prematurely ended a land lease he held so Orsted can build a solar project.
It’s also apparent Rich will be the first major Trump administration official to publicly root for more counties to indefinitely ban solar and wind development. “The best way for farm and ranch land to be protected from wind/solar projects is for the county to pass a moratorium on those energy sources, disallowing them to ever be built in the county,” Rich told an X follower on May 16.
No one can predict how harmful it’ll be to have one of country music’s most famous artists turning into a spokesperson against renewable energy. But I doubt even paying Katie Miller to say nice things about solar will be able to overcome newly-empowered activism from a Nashville legend.
And more of the week’s top news around project fights.
1. Kansas City, Missouri – Data centers are so toxic that politicians are using them as boogeymen in totally unrelated policy discussions.
2. Ingham County, Michigan – We have our first major anti-data center candidate in a Democratic congressional primary.
3. Nueces County, Texas - The Longhorn State is on a bull run towards data center hostility.
4. Pulaski County, Arkansas - We have yet another municipal employee losing their job over helping a data center.
5. Marathon County, Wisconsin - Yet again rural residents are poised to lose against state permitting primacy laws benefiting renewable energy.
This week’s conversation is with Grant Gutierrez, head of community impacts at carbon management company Carbon Direct. This week Carbon Direct published a white paper Gutierrez authored on opposition around data centers he’s studied. His research reinforces much of what Heatmap Pro has uncovered, but I was particularly intrigued by a topline finding – that transparency is the most common thread in the 46 data center fights he looked into. Was he seeing what I’ve been seeing? So I asked him to hop onto a Zoom call and let me know his thoughts.
The following conversation was lightly edited for clarity.
If you were to explain the findings in your white paper to someone at a bar… how would you put it?
What I would say is that we were really interested in the kinds of concerns communities were articulating as they were opposing or resisting data center development in the U.S. To answer and explore those questions, we developed our own data center cancellation tracker where we looked for cases where we could find a strong correlation between cancelation or withdrawal status and opposition. Then we did high-level analyses of the demographics surrounding those data centers, using standard best practices from environmental justice methodologies and pulling sociodemographic and environmental burden characters from EPA’s EJScreen tool. We were mostly looking at public records. Press materials. City council meeting minutes. Things you wouldn’t have to dig too hard to find.
The kinds of communities we saw successfully resisting data centers tracked across the demographic middle of the United States – slightly more middle income, slightly more white than a majority of the American community, but mostly what you’d consider the average American community.
What is the intended audience of this paper and what are you hoping to communicate?
I think it’s important for data center developers and the capital behind them is that they need to move their engagement to early stage, responsible design. A second audience is regulators, city councils, and local zoning commissions about how to engage with developers and advocate for the right disclosure requirements from industry.
The key topline message is that developers who treat community engagement as a permitting formality instead of a critical early stage input are burdening communities, breaking trust. This is resulting in reputational risk for developers, stranded assets, losing capital – and the loss of future opportunities as developers want to build 21st century infrastructure.
Walk me through what you saw evaluating these projects. What’s the development pattern that leads to such opposition?
We saw five key themes. Some of them you might expect – concerns around natural resources, water impacts, electricity rates, land. The rural character came up quite consistently. And then there was a lack of transparency through the use of NDAs.
The NDA example I was surprised to see was the most consistent in all of our case studies. Communities are largely concerned with the process that unfolds as much as the impacts. That’s a very important signal that transcends political lines. Communities want to be heard, involved in the process. They want large infrastructural development with impacts to listen to their concerns. When those decisions are made behind NDAs or with no transparency or equitable engagement, communities quickly mobilize and organize at a hyperlocal level and are successful in opposing these data centers.
I know there are a number of companies out there – without naming names – that are putting responsible development principles forward. The ones we advocate for across our business, whether we’re working in carbon removal or other things. I see companies leading and saying, if we’re involved in this infrastructure, we are not going to sign an NDA. Those who are pushing forward renewable energy commitments, community benefit agreements, and local public-private partnerships are leading with transparency and equity in their engagements.
How any of this carries in the broader industry is yet to be seen.
In your report you point to various ways opposition can crop up to a project. One of those ways was due to the presence of co-located gas – you note that gas power at a data center engendered environmental opponents, which then strengthened those fighting a data center. Can you elaborate on whether you think a new gas power presence is making it harder to get a data center built?
The case you’re pointing to, that’s the Ballico case where on top of the data center there was a 3,500 megawatt co-located gas plant. That quickly led to major community concerns and a partnership with the Southern Environmental Law Center, which became the legal anchor for thinking through the opposition here and commissioned the technical evidence, and provided the legal [support] there.
You see a broad coalition coalesce around not only the data center concern but the climate concerns that arise. I wouldn’t be surprised if we saw a repeated concern around the expansion of fossil energy and combustion sources going hand in hand with community opposition and organizing on data centers. But that remains to be seen.
What in your research have you seen when you compare opposition to data centers and campaigns against, let’s say, fossil fuels? Or mining? Or renewables?
What I think about with data centers is they’re the highways of the 21st century. As we know through the highway projects in the U.S., there were major disproportionate impacts on communities of color. I think there’s potential for data centers if they follow that playbook to have that same impact.
When it comes to comparing these, that’s something I have not done yet. But I think there’s a few things happening. I think the scale and scope of the buildout is taking the American public by surprise. Articulation around impacts to natural resources and electricity prices in a heightened political climate and a difficult economy. It’s also the existential problem AI introduces, which is the role AI plays in society. This is unique compared to other kinds of extraction, which feed technologies already at play.
How do you feel about the fact that so many of us in energy, environment and climate are now talking about data centers all the time?
Never in my career, working in carbon removal and nature based solutions, I never thought data centers would be a major focus in my career as an environmental justice advocate and social scientist.
Data centers are probably emerging to be one of the biggest environmental justice problems of our time so while it’s not something I planned to work on, I am emboldened to see the response from the nonprofit community and others trying to wrap their heads around this. What is the right kind of information? What does the public need to know? How do we advocate for our communities and build the world we would like to build?
While data centers are moving fast, I’m encouraged to see communities organizing and advocating for their own needs as well. Over the next few years, the story will tell itself.
Last question – what was the last song you listened to?
DtMF by Bad Bunny.