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A conversation with Rebecca Barel and Dan Cassata of Columbia
This week’s Q&A is a change of pace. I was contacted by two student researchers – Rebecca Barel and Dan Cassata – requesting to interview me for some policy and social science research they’ve been up to at Columbia University sponsored by the policy organization Clean Tomorrow.
Then it hit me like a ton of bricks: Wouldn’t it be neat if I interviewed academics engaging in this research about their experience doing this work in such a hostile political environment?
So I asked Rebecca and Dan if our conversation could wind up being a bit of a dialogue, instead of something one-sided. Much to my satisfaction, they agreed – and I wound up getting a lot more hopeful by the end of our talk than I was when it started.
Anywho, the following chat has been edited for clarity. Let’s take it away?
Tell me about your research project, first and foremost.
Dan: The project writ large, the central idea of it is there’s this suite of either policy or non-policy mechanisms we can use to take benefits that accrue from a renewables project and deliver them to a local community, as opposed to let’s say an extractive model. The project is trying to understand what that suite of tools look like and to what extent any of those tools have an influence on public opinion. You’ve done a lot of reporting on community backlash, community opposition. We’re trying to understand how much of this opposition is coming from this view: benefits aren’t coming to us, so why should we support this?
It feels like we can actually add value here. Sometimes when you do grad school research, you’re just putting stuff on paper to get a degree and not doing anything meaningful.
I wanted to talk about this with you because I love conversations with those who, like myself, are obsessed with this niche issue. Can you tell me more about the experience of researching conflicts in renewable energy development right now, amid the war on climate action and renewable energy generally? How does it feel to be doing this research at this time?
Rebecca: I can take that – I mean, in California specifically, one of the mechanisms was that the offshore wind leases are required to have community benefit agreements and a labor agreement. I had an interview with someone who’d written about this topic yesterday who said, quick question – where do you see this going? What’s happening now that Trump is so anti-offshore wind? And I said, That’s what I was going to ask you. Most of my research is at this point coming from Heatmap, because most of the mainstream news outlets aren’t concerned with these issues. They’re bogged down with the visa situations, and being at Columbia is an interesting experience right now.
Dan: Rebecca touched on this but to be more explicit – it is entirely up to the state governments. We’re not looking at the federal policies. That’s not to say there aren’t uncertainties that come with that, and federal incentives obviously matter. Whether or not a project is going to pencil depends on federal incentives. But focusing on the state level has created more of a lane where our work can still feel relevant and be completely overturned and what not.
I’d ask you, Jael – are they more or less confident about opposing projects now that Trump’s in office?
Maybe. There’s certainly some degree of emboldened opposition. I see that as a journalist and I wonder what place there is for the research you’re doing – I wonder how it will be used.
Dan: The dimensions on which some of this is happening is separate from the politics, and that’s a note of optimism from me I guess. You can structure things and it might not be as uniform and widespread as you would like but there are places where you can work and be effective.
Rebecca: I’d add the renewable energy debate, there’s a broader question of what will win out in America over the next few years. Money in pocket or charismatic propaganda that motivates how people vote and what people choose to back. I think we’re at a crux in that right now because of the tariffs but in Texas, generally, if you were to put the people in that area into a box – they might have MAGA hats but at the end of the day, they’re about the money in their pocket. That’s how we ordinarily think of American voters.
I feel like money in my pocket might win, but it’s going to take a while.
How much interest in your work have you seen from the private sector or public officials?
Dan: We’ve spoken to public commissioners at the county level. I had a call right before this conversation with someone from a state-level public service commission. Everyone gets back to us. I do think the private sector has been less engaged. I don’t know if that’s less of an interest though – I read it as the private sector not tending to talk about their work with folks like us very often. There’s not that much in it for them.
Dan: I’d like to ask you this Jael – does it feel like community engagement is a meaningful thing?
This edition of the newsletter will begin with a company accusing a township of soliciting a bribe after years of moving goalposts and redlines. I’m not that optimistic.
Where do you see policy being a solution in this circumstance?
Dan: Let’s take as a given that community benefit agreements work. The research – and what we’ve found – is that that’s not really a given. But they can work. And there are states like New York and California that have legislation that heavily incentivizes developers to go through this process of community engagement to qualify for tax credits or get permits. The reason that we are doing this research is because if you were able to have a case that this is really effective at improving projects and the speed of getting buy-in – we’d argue in our [eventual] report that this type of legislation should become more widespread.
If the conclusion is these things don’t seem to be impactful, then that’s where it justifies the case to look at this other suite of mechanisms that might be more helpful. For projects of a certain size, in New York for example, you can circumvent local zoning regulations and go through a state approval process.
The last thing I’ll ask: what gives you hope at this moment?
Dan: There’s obviously a lot of things that are going poorly right now when it comes to policy at the federal level on the energy transition. But I just think the ship has sailed – the boat might take longer to get there but the ship has left the port, and renewables are cost competitive if not cheaper than fossil energy.
Rebecca: There are people trying to do bad things and bad faith actors in power, but there are a lot of people trying really hard to make things better, and as long as there are people trying – there is a chance. It might take longer, and we might be slowed down, but for me what brings me hope is that every conversation I have with someone smart and capable and actively doing something to improve the environment, we’re not done yet.
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Today’s conversation is with Chris Moyer of Echo Communications, a D.C.-based communications firm that focuses on defending zero- and low-carbon energy and federal investments in climate action. Moyer, a veteran communications adviser who previously worked on Capitol Hill, has some hot takes as of late about how he believes industry and political leaders have in his view failed to properly rebut attacks on solar and wind energy, in addition to the Inflation Reduction Act. On Tuesday he sent an email blast out to his listserv – which I am on – that boldly declared: “The Wind Industry’s Strategy is Failing.”
Of course after getting that email, it shouldn’t surprise readers of The Fight to hear I had to understand what he meant by that, and share it with all of you. So here goes. The following conversation has been abridged and lightly edited for clarity.
What are you referencing when you say, ‘the wind industry’s strategy is failing’?
Anyone in the climate space, in the clean energy space, the worst thing you can do is go silent and pretend that this is just going to go away. Even if it’s the president and the administration delivering the attacks, I think there’s an important strategy that’s been lacking in the wind and other sectors that I don’t think has been effective. There was a recent E&E News story that noted a couple of wind developers when asked for comment just say, “No comment.” This to me misses a really big opportunity to not get in a fight with people but talk about the benefits of wind.
Not taking advantage of milestones like ground breaking or construction starting is a missed opportunity to drive public opinion. If you lose support in public opinion, you’re going to lose support from public officials, because they largely follow public opinion.
And there’s no way that’s going to change if you don’t take the opportunities to talk about the benefits that wind can provide, in terms of good-paying local jobs or supplying more electrons to the grid. By almost any measure the strategy employed so far has not really worked.
Okay, but what is the wind industry strategy that isn’t working? What are they doing to rebut attacks on the technology, on property values, on the environment?
We’re not hearing them. We’re not hearing those arguments.
You can’t let criticisms go unanswered.It would better serve the industry and these companies to push back against criticisms. It’s not like you can’t anticipate what they are. And what do you have to lose? You’re in the worst position of any energy sector in this political moment. It would be nice to see some fight and sharp campaign skills and strategic effort in terms of communication. And there’s no strategic value from what I can tell in [being silent].
I understand not wanting to pick a fight with folks who hold your fate in their hands, but there’s a way to thread a needle that isn’t antagonizing anybody but also making sure the facts have been heard. And that’s been missing.
You’d specifically said the industry should stop ‘being paralyzed in fear and start going on offense.’ What does that look like to you?
Taking every opportunity to get your message out there. The lowest hanging fruit is when a reporter comes and asks you, What do you think about this criticism? You should definitely reply. It’s lifting up third-party voices that are benefiting from a specific project, talking about the economic impacts more broadly, talking about the benefits to the grid.
There’s a whole number of tools in the toolbox to put to use but the toolboxes remain shut thus far. Targeted paid media, elevating the different voices and communities that are going to resonate with different legislators, and certainly the facts are helpful. Also having materials prepared, like validators and frequently asked questions and answers.
You’re trying to win. You’re trying to get your project to be successful and deliver jobs and tax revenue. And I think it would be wise for companies to look at the playbooks of electoral campaigns, because there’s lots of tools that campaigns use.
How do renewable energy developers get around the problem of partisanship? How do you get outta that through a campaign approach?
These projects are decided locally. It’s deciding who the decision-makers are and not just letting opponents who are getting talking points through right-wing media show up and reiterate these talking points. Oftentimes, there’s no one on the pro side even showing up at all, and it makes it really easy for city councils to oppose projects. They’re losing by forfeit. We can’t keep doing that.
And more on this week’s most important conflicts around renewable energy.
1. Chautauqua, New York – More rural New York towns are banning renewable energy.
2. Virginia Beach, Virginia – Dominion Energy’s Coastal Virginia offshore wind project will learn its fate under the Trump administration by this fall, after a federal judge ruled that the Justice Department must come to a decision on how it’ll handle a court challenge against its permits by September.
3. Bedford County, Pennsylvania – Arena Renewables is trying to thread a needle through development in one of the riskiest Pennsylvania counties for development, with an agriculture-fueled opposition risk score of 89.
4. Knox County, Ohio – The Ohio Power Siting Board has given the green light to Open Road Renewables’ much-watched Frasier Solar project.
5. Clay County, Missouri – We’ll find out next week if rural Missouri can still take it easy on a large solar project.
6. Clark County, Nevada – President Trump’s Bureau of Land Management has pushed back the permitting process for EDF Renewables’ Bonanza solar project by at least two months and possibly longer .
7. Klickitat County, Washington – Washington State has now formally overridden local opposition to Cypress Creek’s Carriger solar project after teeing up the decision in May.
It’s governor versus secretary of state, with the fate of the local clean energy industry hanging in the balance.
I’m seeing signs that the fight over a hydrogen project in Wyoming is fracturing the state’s Republican political leadership over wind energy, threatening to trigger a war over the future of the sector in a historically friendly state for development.
At issue is the Pronghorn Clean Energy hydrogen project, proposed in the small town of Glenrock in rural Converse County, which would receive power from one wind farm nearby and another in neighboring Niobrara County. If completed, Pronghorn is expected to produce “green” hydrogen that would be transported to airports for commercial use in jet fuel. It is backed by a consortium of U.S. and international companies including Acconia and Nordex.
One can guess why investors thought this rural Wyoming expanse would be an easier place to build: it’s an energy community situated in the middle of the Powder River Basin and the state’s Republican governor Mark Gordon has supported wind projects in the state publicly, not just with rhetoric but votes in favor of them on the State Board of Land Commissioners.
Wind is also often proposed on private land in Wyoming, which is supposed to make things easier. You may remember the Lucky Star and Twin Rivers wind farms, a pair of projects whose progress I’ve watched like a hawk because they’re tied to the future of wind permitting at the national level. As we first reported, the Trump administration is proceeding with potentially approving the transmission line for Lucky Star, a project that would be sited entirely on private land, and Twin Rivers received its final environmental review in the last days of the Biden administration, making it difficult for anti-wind advocates to curtail.
Unlike those projects, Pronghorn has created a fork in the road for wind in Wyoming. It’s because the people in its host community don’t seem to want it, the wind projects were on state land, and there’s politics at play.
Despite being considered an energy community, Converse and Niobrara are both areas with especially high opposition risk, according to Heatmap Pro, largely due to its low support for renewable energy, its demographics, and concerns about impacts to the local ranching economy. After Gordon and other members of the state land use board approved two wind facilities for the hydrogen project, a rancher living nearby sued the board with public support from the mayor of Glenrock and the area’s legislators in the statehouse. A member of the Converse County zoning board even published a “manifesto” against the project, detailing local concerns that are myriad and rooted in fears of overburden, ranging from water use and property value woes to a general resentment toward an overall rise in wind turbines across the county and state.
What’s probably most concerning to wind supporters is that this local fight is bubbling up into a statewide political fracture between Gordon and his secretary of state Chuck Gray, who is believed to be a future candidate for governor. Grey was the lone dissenting vote against the two wind projects for Pronghorn, saying he did not support the projects because they would be assisted by federal tax credits Trump is trying to gut. Gray then took to mocking the governor on social media for his stance on wind while posting photos of broken wind turbines. Gordon wound up responding to his secretary of state accusing him of being the “only member of the state land board to vote against individual property rights and Wyoming schools.”
“That is his prerogative to be sure, but it demonstrates his disregard for the duties of his office and a determination to impose his personal preferences on others, no matter the cost,” Gordon stated.
I’ve been reaching out to Pronghorn and its founder Paul Martin to try and chat about what’s happening in Wyoming. I haven’t heard back, and if I do I’ll gladly follow this story up, but there’s a sign here of an issue in Wyoming whether Pronghorn gets built or not – areas of Wyoming may be on the verge of a breaking point on wind energy.
I heard about the Pronghorn project in conversations this week with folks who work on wind permitting issues in Wyoming and learned that the Gordon-Gray feud is emblematic of how the wind industry’s growth in the state is making local officials more wary of greenlighting projects. Whether Gordon’s position on private property wins out over Gray taking up the mantle of the anti-wind conservative critic may be the touchstone for the future of local planning decisions, too.
At least, that’s the sense I got talking to Sue Jones, a commissioner in Carbon County, directly southwest of Converse County. Jones admits she personally doesn’t care for wind farms and that it’s “no secret with the county, or the developers.” But so far, she hasn’t voted that way as a commissioner.
“If they meet all our rules and regs, then I’ve voted to give them a permit,” she told me. “You can’t just say no to anything. It’s a good thing that we value private property rights.”
Jones said the problem in Carbon County and other areas of Wyoming is “saturation level.” Areas of the state where only a handful of landowners hold thousands of acres? That’s probably fine for wind projects because there’s a low likelihood of a neighbor or two having a genuine grievance. But as wind has grown into population-denser areas of the state the dissent is becoming more frequent.
My gut feeling is that, as we’ve seen in many other instances, this resentment will bubble up and manifest as sweeping reform – unless the wind industry is able to properly address these growing concerns head on.