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Here’s where the real risks lie for the solar industry.
Solar energy so far is avoiding the Trump-era challenge posed to wind energy. But it’s unclear the good times will continue, as chaos reigns in Washington and threats loom on the horizon.
Last week, Trump issued a 60-day pause on all permits for solar projects on federal lands. Many solar projects are not sited on federal lands, so there’s little Trump could do in the short term to stop those projects. But some utility scale projects definitely are on federal lands in the Southwest, most often in Nevada, where considerable opposition exists in rural, untouched pockets of the state. Several sit in various stages of the permitting process. In fact, there are over 12 gigawatts worth of challenged projects currently planned for the state, according to Heatmap Pro’s database.
Developers and industry representatives I spoke with believe Trump will lift this pause on permits and let the solar projects flow through the pipeline. EDF Renewables, whose Bonanza solar farm was approaching the end of the permitting process when Trump came into office, told me they “have no reason to believe that the project should not be approved.” Balanced Rock Power, the developer of the Samantha solar project in Nevada which is in the early stages of permitting, told me the company is “continuing to work closely with” agencies “to complete all the major milestones on schedule.”
“President Trump has specifically said that he loves solar – and as energy demand soars, we know that solar is the most efficient and affordable way to add a lot of energy to the grid, fast,” Abigail Ross Hopper, president and CEO of the Solar Energy Industries Association, told me in a statement.
But there’s a quiet unease amongst some in the sector about whether recent actions around permits and federal funding mean the next shoe to drop is going to hit them.
Trump’s got complaints about solar and land use, including those he made in that presidential debate immediately after the “big fan” comment. There was also an interview with Fox News last week where he came out against utility-scale solar projects. “You know what else people don’t like,” Trump told host Sean Hannity. “Those massive solar fields built over land that covers 10 miles by 10 miles. I mean, they’re ridiculous, the whole thing.”
Brendan Bell, a top executive at asset manager Aligned Capital and a former senior official in DOE’s loan programs office, told me the biggest question in solar right now is “whether they can do anything to stop it.”
“If you’re developing a project on BLM land, you’re probably putting that on the backburner,” said Brendan Bell, a top executive at asset manager Aligned Capital. Bell served as director of strategic initiatives for the Energy Department’s Loan Programs Office under the Obama administration. “But that’s not the only place we build solar projects.”
Indeed, from a permitting perspective, it may prove quite tricky to undermine solar projects. Even on BLM land. That’s because permitting decisions and even indecision can be litigated. Rarely does the Bureau of Land Management actually deny projects – of any fuel type – so a step change against solar would require a wholescale change to how permitting staff ordinarily operate.
The most serious threat, in my view, is actually whether the Trump administration will take on the “protect farmland” mantle that activists in some states have used to derail large-scale solar projects. Under the Farmlands Protection Policy Act, the Agriculture Department is tasked with minimizing how federal programs impact the conversion of farmland to non-agricultural uses, attorney Bob Greenslade told me in an email. Farmland impacts “may be relevant” now to renewable energy development in any area with a federal nexus, including land use.
And there’s a nascent effort to strip tax credits from renewables projects sited on farmland. On Tuesday, Republican congressman Tom Tiffany of Wisconsin announced he would reintroduce legislation to disqualify renewables projects from receiving tax benefits under the Inflation Reduction Act if their project is on “prime farmland,” a term of art defined by the Agriculture Department.
Mark Fowler, director of government affairs for Ameresco, told me that he believes tax credits and access to federal funds will be a bigger issue for solar than permitting in the immediate term, especially in light of the (now lifted) Trump freeze on discretionary funds. Ameresco is an integrator and developer of renewable energy projects. “The biggest thing right now is uncertainty around the tax credits. The discussion right now is they’re going to change in some form the IRA tax credits. We don’t know what the changes are going to look like.”
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And more on the week’s biggest conflicts around renewable energy projects.
1. Jackson County, Kansas – A judge has rejected a Hail Mary lawsuit to kill a single solar farm over it benefiting from the Inflation Reduction Act, siding with arguments from a somewhat unexpected source — the Trump administration’s Justice Department — which argued that projects qualifying for tax credits do not require federal environmental reviews.
2. Portage County, Wisconsin – The largest solar project in the Badger State is now one step closer to construction after settling with environmentalists concerned about impacts to the Greater Prairie Chicken, an imperiled bird species beloved in wildlife conservation circles.
3. Imperial County, California – The board of directors for the agriculture-saturated Imperial Irrigation District in southern California has approved a resolution opposing solar projects on farmland.
4. New England – Offshore wind opponents are starting to win big in state negotiations with developers, as officials once committed to the energy sources delay final decisions on maintaining contracts.
5. Barren County, Kentucky – Remember the National Park fighting the solar farm? We may see a resolution to that conflict later this month.
6. Washington County, Arkansas – It seems that RES’ efforts to build a wind farm here are leading the county to face calls for a blanket moratorium.
7. Westchester County, New York – Yet another resort town in New York may be saying “no” to battery storage over fire risks.
Solar and wind projects are getting swept up in the blowback to data center construction, presenting a risk to renewable energy companies who are hoping to ride the rise of AI in an otherwise difficult moment for the industry.
The American data center boom is going to demand an enormous amount of electricity and renewables developers believe much of it will come from solar and wind. But while these types of energy generation may be more easily constructed than, say, a fossil power plant, it doesn’t necessarily mean a connection to a data center will make a renewable project more popular. Not to mention data centers in rural areas face complaints that overlap with prominent arguments against solar and wind – like noise and impacts to water and farmland – which is leading to unfavorable outcomes for renewable energy developers more broadly when a community turns against a data center.
“This is something that we’re just starting to see,” said Matthew Eisenson, a senior fellow with the Renewable Energy Legal Defense Initiative at the Columbia University Sabin Center for Climate Change Law. “It’s one thing for environmentalists to support wind and solar projects if the idea is that those projects will eventually replace coal power plants. But it’s another thing if those projects are purely being built to meet incremental demand from data centers.”
We’ve started to see evidence of this backlash in certain resort towns fearful of a new tech industry presence and the conflicts over transmission lines in Maryland. But it is most prominent in Virginia, ground zero for American hyperscaler data centers. As we’ve previously discussed in The Fight, rural Virginia is increasingly one of the hardest places to get approval for a solar farm in the U.S., and while there are many reasons the industry is facing issues there, a significant one is the state’s data center boom.
I spent weeks digging into the example of Mecklenburg County, where the local Board of Supervisors in May indefinitely banned new solar projects and is rejecting those that were in the middle of permitting when the decision came down. It’s also the site of a growing data center footprint. Microsoft, which already had a base of operations in the county’s town of Boydton, is in the process of building a giant data center hub with three buildings and an enormous amount of energy demand. It’s this sudden buildup of tech industry infrastructure that is by all appearances driving a backlash to renewable energy in the county, a place that already had a pre-existing high opposition risk in the Heatmap Pro database.
It’s not just data centers causing the ban in Mecklenburg, but it’s worth paying attention to how the fight over Big Tech and solar has overlapped in the county, where Sierra Club’s Virginia Chapter has worked locally to fight data center growth with a grassroots citizens group, Friends of the Meherrin River, that was a key supporter of the solar moratorium, too.
In a conversation with me this week, Tim Cywinski, communications director for the state’s Sierra Club chapter, told me municipal leaders like those in Mecklenburg are starting to group together renewables and data centers because, simply put, rural communities enter into conversations with these outsider business segments with a heavy dose of skepticism. This distrust can then be compounded when errors are made, such as when one utility-scale solar farm – Geenex’s Grasshopper project – apparently polluted a nearby creek after soil erosion issues during construction, a problem project operator Dominion Energy later acknowledged and has continued to be a pain point for renewables developers in the county.
“I don’t think the planning that has been presented to rural America has been adequate enough,” the Richmond-based advocate said. “Has solar kind of messed up in a lot of areas in rural America? Yeah, and that’s given those communities an excuse to roll them in with a lot of other bad stuff.”
Cywinski – who describes himself as “not your typical environmentalist” – says the data center space has done a worse job at community engagement than renewables developers in Virginia, and that the opposition against data center projects in places like Chesapeake and Fauquier is more intense, widespread, and popular than the opposition to renewables he’s seeing play out across the Commonwealth.
But, he added, he doesn’t believe the fight against data centers is “mutually exclusive” from conflicts over solar. “I’m not going to tout the gospel of solar while I’m trying to fight a data center for these people because it’s about listening to them, hearing their concerns, and then not telling them what to say but trying to help them elevate their perspective and their concerns,” Cywinski said.
As someone who spends a lot of time speaking with communities resisting solar and trying to best understand their concerns, I agree with Cywinksi: the conflict over data centers speaks to the heart of the rural vs. renewables divide, and it offers a warning shot to anyone thinking AI will help make solar and wind more popular.
Today’s conversation is with Chris Moyer of Echo Communications, a D.C.-based communications firm that focuses on defending zero- and low-carbon energy and federal investments in climate action. Moyer, a veteran communications adviser who previously worked on Capitol Hill, has some hot takes as of late about how he believes industry and political leaders have in his view failed to properly rebut attacks on solar and wind energy, in addition to the Inflation Reduction Act. On Tuesday he sent an email blast out to his listserv – which I am on – that boldly declared: “The Wind Industry’s Strategy is Failing.”
Of course after getting that email, it shouldn’t surprise readers of The Fight to hear I had to understand what he meant by that, and share it with all of you. So here goes. The following conversation has been abridged and lightly edited for clarity.
What are you referencing when you say, ‘the wind industry’s strategy is failing’?
Anyone in the climate space, in the clean energy space, the worst thing you can do is go silent and pretend that this is just going to go away. Even if it’s the president and the administration delivering the attacks, I think there’s an important strategy that’s been lacking in the wind and other sectors that I don’t think has been effective. There was a recent E&E News story that noted a couple of wind developers when asked for comment just say, “No comment.” This to me misses a really big opportunity to not get in a fight with people but talk about the benefits of wind.
Not taking advantage of milestones like ground breaking or construction starting is a missed opportunity to drive public opinion. If you lose support in public opinion, you’re going to lose support from public officials, because they largely follow public opinion.
And there’s no way that’s going to change if you don’t take the opportunities to talk about the benefits that wind can provide, in terms of good-paying local jobs or supplying more electrons to the grid. By almost any measure the strategy employed so far has not really worked.
Okay, but what is the wind industry strategy that isn’t working? What are they doing to rebut attacks on the technology, on property values, on the environment?
We’re not hearing them. We’re not hearing those arguments.
You can’t let criticisms go unanswered.It would better serve the industry and these companies to push back against criticisms. It’s not like you can’t anticipate what they are. And what do you have to lose? You’re in the worst position of any energy sector in this political moment. It would be nice to see some fight and sharp campaign skills and strategic effort in terms of communication. And there’s no strategic value from what I can tell in [being silent].
I understand not wanting to pick a fight with folks who hold your fate in their hands, but there’s a way to thread a needle that isn’t antagonizing anybody but also making sure the facts have been heard. And that’s been missing.
You’d specifically said the industry should stop ‘being paralyzed in fear and start going on offense.’ What does that look like to you?
Taking every opportunity to get your message out there. The lowest hanging fruit is when a reporter comes and asks you, What do you think about this criticism? You should definitely reply. It’s lifting up third-party voices that are benefiting from a specific project, talking about the economic impacts more broadly, talking about the benefits to the grid.
There’s a whole number of tools in the toolbox to put to use but the toolboxes remain shut thus far. Targeted paid media, elevating the different voices and communities that are going to resonate with different legislators, and certainly the facts are helpful. Also having materials prepared, like validators and frequently asked questions and answers.
You’re trying to win. You’re trying to get your project to be successful and deliver jobs and tax revenue. And I think it would be wise for companies to look at the playbooks of electoral campaigns, because there’s lots of tools that campaigns use.
How do renewable energy developers get around the problem of partisanship? How do you get outta that through a campaign approach?
These projects are decided locally. It’s deciding who the decision-makers are and not just letting opponents who are getting talking points through right-wing media show up and reiterate these talking points. Oftentimes, there’s no one on the pro side even showing up at all, and it makes it really easy for city councils to oppose projects. They’re losing by forfeit. We can’t keep doing that.