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Two years in, union leaders say Biden’s big climate law is making a difference.
The Inflation Reduction Act is by far the most important climate law ever passed in the U.S. But it also may go down as one of the most important labor laws of recent history. Overnight, jobs installing solar farms that were largely performed by an itinerant, low-wage workforce had the potential to become higher-paid positions occupied by skilled tradespeople — maybe even union jobs.
That’s because in order to qualify for a 30% tax credit on their investment or operating costs, clean energy developers now have to follow two key labor standards. They have to pay construction workers the federally determined prevailing wage for their region, plus hire a designated number of apprentices, who are provided with paid classroom instruction in addition to on-the-job-training.
“I don’t think people have a sense of the scale and the scope of what this law has done and is going to do,” Rick Levy, the president of the Texas AFL-CIO, told me. “From our perspective, putting community well-being and labor standards in the very fabric of this industrial expansion is going to pay dividends for generations.”
On the eve of the IRA’s two-year anniversary, a new report provided exclusively to Heatmap has identified 6,285 utility-scale clean energy projects planned, under construction, or already operating, that are likely candidates for these tax credits. Together, they represent an estimated 3.9 million jobs, according to the Climate Jobs National Resource Center, a nonprofit that supports unions fighting for worker-centered climate action, which compiled the data.
There’s no way to know, at least right now, how many of the projects still in progress will actually get built, or how many have or will adhere to labor standards. Safe harbor provisions in the law also allow developers to claim the full tax credit without adhering to the rules as long as they started construction by the end of January 2023, so the full effect of the provisions will take some time to be realized.
But the report reveals the vast potential for the law to create higher-quality jobs in clean energy all over the country. Based on my reporting, that potential is starting to materialize. Union leaders told me they’re now having conversations with developers who never returned their calls before. And renewable energy developers and tax credit consultants told me it was a no-brainer to meet the labor standards, even though they create substantial administrative burdens. Otherwise, they’ll only be eligible for a 6% credit, leaving a huge amount of money on the table.
Mike Fishman, the executive director of the Climate Jobs National Resource Center, told me that when he first started advocating for high-road climate jobs, he found that many trades workers were afraid of clean energy. “If they had a good job in the fossil fuel industry, then saying, we’re going to reach these goals and shut down all the fossil fuel plants, that was very scary to people.” But since the IRA passed, he’s seen a change in workers’ attitudes about supporting climate action. “It creates a sense that there’s a future for everyone — an economic future, as well as a climate future,” Fishman said.
The IRA’s potential to spur well-paid jobs and training opportunities is actually even larger than the Resource Center’s estimate indicates. The report only covers clean energy generation projects like wind and solar farms, but the law also tied labor standards to tax credits for the construction of clean energy manufacturing plants, EV chargers, carbon capture projects, hydrogen plants, clean fuel factories, and new, energy-efficient buildings.
The standards are likely to affect each of these industries in different ways, but it’s instructive to look at what’s already happening in renewable energy development. To do so, you first have to understand that developers sit near the top of a ladder of companies involved in bringing an energy project into the world. Above them sits investors; below, a series of contractors and subcontractors who manage the project on the ground and hire the workers who ultimately build it.
Before the IRA, everyone along this ladder had an incentive to keep costs as low as possible. At the top, developers are competing for power contracts with utilities. Contractors would try to win bids by quoting the lowest construction costs. Staffing agencies would source temporary workers from all over the country and negotiate wages and benefits on a case by case basis. An investigation into solar work by Vice found that it was “common to have two workers doing the same job for vastly different pay and living stipends.” Some would travel to a new place for a gig and “pile into motel rooms with other workers on the same projects in order to save money.”
The IRA disrupts that incentive structure, creating a new regime whereby the top priority is getting that 30% tax credit. The law also extended the ladder, creating new rungs of accountability thanks to new tax credit transferability rules that allow developers to sell their tax credits to third parties. That means there are a host of other companies looming over developers’ shoulders with a stake in making sure they don’t cheat the rules. Tax credit buyers don’t want to end up in a situation where the IRS audits the developer who sold them the credits, finds that there weren’t enough apprentices on the project, and claws back the money. The risk is serious enough that buyers also purchase insurance for these transactions, adding another layer of oversight.
“The lawyers are scaring everyone about this,” Derek Silverman, the co-founder and chief product officer of Basis Climate, a startup that matches tax credit buyers and sellers, told me. For example, the law contains a loophole for companies to claim the credit without hiring the required number of apprentices as long as they show they made a “good faith effort.” Treasury defines that as having reached out to at least one registered apprenticeship program in the area every year the project is operating. Silverman said he’s seen lawyers challenge companies that are trying to get around the requirement, asking them who they reached out to and berating them if it wasn’t a legitimate effort.
“They’re saying, you have a huge part of your capital stack that’s based off this tax credit,” said Silverman. “It’s not worth the downside of the government questioning through an audit that you didn’t meet these requirements, and then, boom, you owe them $20 million when it would have cost you $100,000 to do the documentation and get that all square.”
The upside is valuable enough that it’s generated a whole new cottage industry in tax credit compliance. Empact Technologies, for example, is a software company that collects and evaluates payroll data from contractors to make sure they are paying the correct wages and have the right number of apprentices. “Then we have to go back and essentially fix all of the mistakes that they made every single week” — like classifying workers incorrectly and paying them the wrong amount, or falling behind on apprenticeship hours — “which every single contractor does. It’s insane,” Charles Dauber, Empact’s founder, told me.
All of this has added much complexity — and cost — to renewable energy development. David Yaros, who co-leads Deloitte’s US Tax Sustainability Practice, told me that the cost of compliance, including hiring companies like Empact and Deloitte to compile all the documentation, could eat into 5% to 20% of the tax benefits.
“This has raised our costs,” Rodrigo Inurreta Acero, a government affairs manager at the international developer EDP Renewables, confirmed, referring specifically to the added cost of consultants rather than the mostly negligible cost of paying prevailing wages. “But, we are very, very happy to comply with this, because the juice is worth the squeeze.”
There’s clear incentives for developers to do everything in their power to meet the labor standards. The key question is whether these two little provisions — prevailing wage and apprenticeships — are strong enough to “build a strong pipeline of highly-skilled workers” and “ensure clean energy jobs are good-paying jobs,” as the Biden administration has said.
The need is definitely there. A census of U.S. solar jobs in 2022 found that 52% of solar installation and project development companies found it “very difficult” to find qualified workers, with electricians and construction workers being among the most difficult positions to fill.
But even if armies of lawyers are scaring companies into making serious efforts to hire apprentices, that doesn’t mean they are actually finding them. “It’s not clear at this stage whether apprenticeship programs are scaling up fast enough to match labor supply to project demand,” Derrick Flakoll, a policy associate at BloombergNEF told me. He pointed to an announcement made by the White House just last month of $244 million in grants to expand the Registered Apprenticeship system throughout the country. “I’d be skeptical that apprenticeship programs have been able to scale up yet,” said Flakoll.
There’s a catch with the wage requirement, too: “Prevailing wage” doesn’t necessarily mean a living wage, and it can vary dramatically from place to place. The rate is determined by surveys sent out to contractors and labor organizations, and is typically higher in jurisdictions with active labor unions. For example, in Falls County, Texas, where the 640 megawatt Roseland Solar project is under construction, prevailing wage for a general laborer is $8.75 an hour. In Sangamon County, Illinois, where the 800 megawatt Black Diamond Solar project is being built, prevailing wage for a laborer is $34.04 an hour plus benefits worth $29.26 an hour.
Nico Ries, the lead organizer for the Green Workers Alliance, which organizes solar and wind workers, told me solar wages seem to have only increased in places with higher union density. That’s because unions are now on a more even playing-field to compete for jobs in those areas, since their typical rates have become the de facto minimum.
To be clear, the prevailing wage and apprenticeship provisions do not require developers to hire union workers to build their projects. And there are plenty of non-union, registered apprenticeships. Ries told me that the temp staffing agencies that have served the solar industry in the past are quickly standing up apprenticeship programs to stay on top of the market under the IRA. The main problem with that, they said, is that unlike union apprentices, these workers have no representation.
“There’s a lot of misinformation,” Ries said. “People think they are joining an apprenticeship and it’s going to be a whole thing, but it’s really just a little training or two, and then they slap a sticker on your hard hat.”
Nonetheless, unions are starting to make inroads in solar in places that have long been hostile to organized labor. Ethan Link, the assistant business manager for the Southeast Laborers’ District Council, which has members in right-to-work states throughout the south, told me that before and after the IRA was like “night and day.” For the first time, solar developers are calling the union directly to talk about projects on the horizon and to figure out how to work with them. As a result, the union is investing in more solar-specific training for its apprenticeship instructors.
“The Inflation Reduction Act is one of the most consequential and, I think, also most innovative ways of inducing the market to have broad based benefits for the community,” Link said. “The way I’ve experienced it, it’s changed the landscape on the ground with these developers within a matter of months, rather than a matter of years.” He said they don’t yet have a lot of workers actually assigned to projects, but “we’re really optimistic about where things sit right now.”
Kent Miller, president of the Wisconsin Laborers’ District Council, told me his union has been able to double its apprenticeship program from around 300 to 400 students a few years ago to closer to 700 to 800 post-IRA. It’s now looking to build another training campus to expand its capacity. Not all of that growth is thanks to renewable energy, he said, but the union now has a significant portion of its membership that just works in utility-scale solar.
Earlier this year, Wisconsin’s four biggest electric utilities pledged to employ local, union labor on all future renewable energy projects. Miller doesn’t think this would have happened without the incentives in the IRA. Though every wind farm in Wisconsin has been built by union labor, the more nascent solar industry was starting to bring in non-union workers from out of state to build projects. The IRA incentives gave Miller’s union leverage in negotiations with the utilities, because future projects were going to need to be able to find registered apprentices. “Unions run the best registered apprenticeship programs,” he said. “It was showing what we could do, what we could bring to the table.”
There is one more small but potentially powerful incentive for developers to work with unions. The Internal Revenue Service has said that if companies sign a project labor agreement — an agreement with one or more unions, made prior to hiring, that establishes wages and benefits — then they are less likely to be audited, and won’t have to pay penalties if they are found to be non-compliant.
To Levy, of the AFL-CIO in Texas, and others in the labor movement, getting workers to support clean energy is essential to tackling climate change. “Unless workers see themselves and their interests reflected in these new energy technologies, there’s never going to be the kind of political support that we need to be able to do the things we need to do to save the planet,” Levy said. The first step to achieve that, he said, is making sure these jobs are “good union jobs.”
The Climate Jobs National Resource Center connected me with Kim Tobias, a union electrician in Maine, as an example of how union jobs can change lives. Tobias used to work in call centers, providing customer service for healthcare software companies, before leaving to join the International Brotherhood of Electrical Workers. She was making $16 an hour in her last call center job after more than 10 years in the field, and was fed up after getting passed over for a promotion. When she started as an electrical apprentice in 2019, she essentially doubled her salary overnight once benefits were taken into account.
Today, in part because of the IRA, but also because of a state law that requires developers to pay prevailing wage on all large renewable projects in Maine, Tobias mainly works on solar projects. The work isn’t always ideal — she told me she once had to commute 75 miles away for a solar job — while she was pregnant, no less. “Then again, a year and a half later, I worked a solar job that was 0.9 miles away from my house. So it’s give and take,” she said.
But Tobias also said she sees potential to create high-quality clean energy jobs beyond solar in Maine, where, she lamented, “people under the age of 30 are leaving in droves.” She noted that an old paper mill in Lincoln, Maine, is being turned into an energy storage site, and the developer has already said it would establish a collective bargaining agreement with the Maine Building and Construction Trades. Illustrating Levy’s point about political support, the union is also now advocating for the construction of a new port to support the offshore wind industry, which would have to be built with union labor under a recent state law.
Even if the IRA’s labor provisions are starting to work, which it seems they are, they contain one significant weakness. The rules only apply to the construction of projects — not to their operations. It’s an improvement to have labor standards for construction jobs. But once they are built, wind and solar farms don't take many people to operate. The federally subsidized clean energy manufacturing plants springing up around the country due to the IRA will create a lot more jobs, but, at least right now, those jobs don’t have to be “good.”
“I think that people need to understand the opportunity here,” said Levy, and make sure that we continue to build on it and not turn back.”
Editor’s note: This story has been updated to clarify the “good faith effort” exception to the apprenticeship provision and that both provisions apply only to construction.
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In a press conference about the newly recast program’s first loan guarantee, Energy Secretary Chris Wright teased his project finance philosophy.
Energy Secretary Chris Wright on Thursday announced a $1.6 billion loan guarantee for American Electric Power to replace 5,000 miles of transmission lines with more advanced wires that can carry more electricity. He also hinted at his vision for how the Trump administration could recast the role of the department's Loan Programs Office in the years to come.
The LPO actually announced that it had finalized an agreement, conditionally made in January under the Biden administration, to back AEP’s plan. The loan guarantee will enable AEP to secure lower-cost financing for the project, for an eventual estimated saving to energy consumers of $275 million over the lifetime of the loan.
“These are the kind of projects where we’re going to partner with businesses to make our energy system more efficient, more reliable, ultimately lower cost,” Wright said on a call with reporters.
And yet in the past few months, the department has also canceled loan guarantees and grants for other transmission projects that were expected to provide those same benefits — including the Grain Belt Express, an 800-mile line set to bring low-cost wind power from Kansas to the Chicago metropolitan area in Illinois.
“We don’t care about authorship,” Wright told reporters, acknowledging that the AEP loan was conditionally approved by the Biden administration. “Not all of them were nonsense. The ones that are in the interest of the American taxpayers, in the interest of the American ratepayers, and there’s a helpful role for government capital — we’re happy to support those.”
When asked specifically why AEP’s proposal met his criteria while the Grain Belt Express didn’t, Wright first made an argument about cost. “I have nothing against the Grain Belt Express,” he said. “I suspect it’ll still be developed. But it’s far more expensive on a per mile basis since it’s a brand new transmission line.”
His subsequent comments, however, hinted at a more significant shift in approach. He went on to argue that the project came with an unacceptable amount of risk since the developers didn’t have buyers yet for the power coming down the line. It was trying to “close on arbitrage,” he said, by buying up cheap wind power that was stranded in Kansas and bringing it to a larger market. “It’s a more commercial enterprise,” he said. “That’s done with private entrepreneurs and private capital.”
It’s important to note that the Grain Belt Express loan guarantee would have been issued under an innovation-focused program within the Loan Programs Office that was specifically geared toward higher risk projects that banks won’t otherwise touch. The AEP project is part of a different program focused on more mature technologies, with a goal of reducing the cost of major utility infrastructure upgrades to ratepayers.
When I floated Wright’s comments by Jigar Shah, the former head of the Loan Programs Office under the Biden administration, he was flummoxed. “It’s nonsensical,” he said. To Shah, taking Wright’s risk aversion to its logical conclusion would mean, for instance, that the office should not fund any nuclear energy projects. “If this becomes a new standard, that means nuclear is dead in the United States,” he said.
AEP is the first developer to secure a loan guarantee under the Energy Dominance Financing Program, Congress’ new name a Biden-era program within LPO that offered loan guarantees to utilities to “retool, repower, repurpose, or replace energy infrastructure.” Initially called the Energy Infrastructure Reinvestment Financing Program and created by the Inflation Reduction Act, it focused on projects with climate benefits, like making efficiency upgrades to power plants or installing renewables on the site of a former coal plant.
In the Biden administration’s view, AEP’s project would “contribute to emissions reductions by supporting existing and new clean generation by expanding transmission capacity in the regions in which they operate.”
Trump’s One Big Beautiful Bill Act rebranded the program and removed any requirements that projects reduce emissions. On Thursday’s call, Wright seemed to imply that it wasn’t just the Biden-era loan program that had been renamed. “The Loan Program Office is being rechristened the Energy Dominant Financing — it is the rechristening of the same department,” he said in response to a question about the office’s remaining loan authority. The Department of Energy did not respond to my request for clarification.
None of that means that the potential emissions benefits from AEP’s project won’t materialize. Limited transmission capacity is one of the biggest obstacles for bringing new wind and solar power online, and reconductoring could also reduce line losses, making the overall grid more efficient.
The transmission project — which includes plans to rebuild some power lines and reconductor others — will ultimately increase capacity by more than 100%, a spokesperson for AEP told me. The first phase will involve upgrades to about 100 miles of wires across Ohio and Oklahoma, while future phases will tackle lines in Indiana, Michigan, and West Virginia, with the intent of meeting growing demand from data centers and manufacturing development, according to a press release.
When reporters asked Wright about the other conditional loan guarantees the Biden administration had issued under the Energy Infrastructure Reinvestment program that are still pending, the secretary stressed that he was looking for applicants that had identified a clear set of projects they would implement. “Many were done in a hurry, without really even having the projects that the loans would be associated with identified. You can end up with a grab bag of projects without a lot of say for where the money went,” he said.
Wright accused the Biden administration of failing to ask applicants to detail the impact the projects would have on taxpayers and ratepayers — a key question his colleagues are now asking.
Shah disagreed with that portrayal. The whole point of the program was to reduce interest rates for utilities and require them to pass on the benefit to ratepayers. All of the projects awarded conditional commitments met that bar, he said.
He warned that if the Trump administration didn’t honor the remaining conditional commitments to utilities under the program — all 10 of them — it risked losing the trust of any new companies it attempts to make similar deals with.
“Most of the nuclear projects that they’re looking to chase are not going to get closed until 2028. And so what signal are they sending? That projects that get approved in the last year of an administration are not going to be honored in the next administration?”
On a new loan guarantee, a Nord Stream 2 revival, and AI-aided oil recovery
Current conditions: As Tropical Storm Lorenzo looks likely to dissipate over water by Friday, AccuWeather has slashed the season’s forecast to six hurricanes from nine • Severe thunderstorms near Little Rock, Arkansas, and Memphis, Tennessee, are likely too spotty to relieve long-standing drought in the Mississippi River Basin • The Netrokona district of northeastern Bangladesh is scorching in temperatures nearing 100 degrees Fahrenheit.
A rendering of the future Cascade Advanced Energy Facility. Amazon
A year after Amazon invested in the small modular reactor developer X-energy, the tech giant has unveiled its plans to build a nearly gigawatt-sized plant in southeastern Washington, where it will install the nuclear company’s next-generation technology for the first time. The Cascade Advanced Energy Facility is set to begin construction “by the end of this decade,” with hopes of generating power from up to a dozen of X-energy’s 80-megawatt high-temperature gas-cooled reactors sometime “in the 2030s.” Amazon plans to build the plant in three phases, with four reactors at each stage, eventually reaching 960 megawatts in capacity. Located in Richland, Washington, along the Columbia River, the facility will nearly double the output of the Pacific Northwest’s only nuclear plant, the nearby Energy Northwest’s Columbia Generating Station.
In a sign of what Heatmap’s Katie Brigham called “the nuclear dealmaking boom” back in August, rival microreactor developer Oklo suggested at a recent public meeting in Tennessee that it may propose building some of its reactors near the Oak Ridge site of its debut nuclear waste recycling project, the Knoxville News Sentinel reported Monday. On Tuesday, meanwhile, the U.S. Army announced its new Janus program, which aims to supply bases by 2028 with microreactors like the ones Oklo aims to build, which generate 20 megawatts of electricity or less. The reactors would be owned and operated by private companies. “What resilience means to us is that we have power, no matter what, 24-7,” Jeff Waksman, principal deputy assistant secretary of the Army, told The Wall Street Journal.
The Department of Energy’s Loan Programs Office has largely revoked deals made under the previous administration since President Donald Trump returned to office. But on Thursday morning, the agency’s in-house lender announced a $1.6 billion loan guarantee to a subsidiary of utility giant American Electric Power to upgrade and rebuild about 5,000 miles of transmission lines across Indiana, Michigan, Ohio, Oklahoma, and West Virginia. “This loan guarantee will not only help modernize the grid and expand transmission capacity but will help position the United States to win the AI race and grow our manufacturing base,” Secretary of Energy Chris Wright said in a press release.
The move came a day after a federal judge blocked the Trump administration’s effort to fire thousands of federal workers amid the ongoing government shutdown. At a hearing Wednesday, U.S. District Judge Susan Illston, a Clinton appointee based in California, granted labor unions’ request for a temporary restraining order to halt the dismissals. The hearing took place at the same time White House budget director Russ Vought appeared on the late conservative commentator Charlie Kirk’s podcast to preview his plans to lay off as many as 10,000 federal workers as the shutdown continued. The hearing will pause the job cuts for the roughly 4,000 workers who received notice so far. Illson said during the hearing that she granted the temporary restraining order because administration officials had “taken advantage of the lapse in government spending, government functioning, to assume that all bets are off, that the laws don’t apply to them anymore, and that they can impose the structures that they like on the government situation that they don’t like,” News From The States reported. “Things are being done before they’re thought through — very much ready, fire, aim.” Nearly 200 employees at the Department of Energy began receiving notices last week, as I wrote in yesterday’s newsletter.
The underwater explosion of the Nord Stream 2 pipeline connecting Germany to Russia’s gas supply remains one of the world’s biggest geopolitical whodunnits, and Berlin’s fellow European Union members seem keen to keep it that way. In just the past two days, Poland and Italy blocked extradition requests to send suspected saboteurs to Germany for trial. But the Germans aren’t just looking to figure out who’s responsible for destroying the megaproject. The Federal Ministry for Economic Affairs and Energy is considering restarting the certification process for the pipeline, the daily newspaper Der Tagesspiegel reported Wednesday. The previous German government had ruled out a restart of the pipeline in March after news broke that Russian President Vladimir Putin’s business allies were angling to restore the project. In June, the new government under conservative Chancellor Friedrich Merz began examining legal avenues to block any future plans to reactivate the pipeline, the Financial Times reported at the time. But under current law, the economic ministry said this week a restart “cannot be ruled out in the medium term.”
Ohio passed a new law to fast-track energy projects on former coal mines and brownfields, Canary Media reported Wednesday. Called House Bill 15, the legislation took effect in August and lets the state’s Department of Development designate the former industrial sites as “priority investment areas” at the request of local governments. Roughly a third of Ohio’s 88 counties ban wind, solar, or both, but the language in the bill makes clear that “it was meant to be technology-neutral,” Rebecca Mellino, a climate and energy policy associate at The Nature Conservancy, told Canary’s Kathiann M. Kowalski.
A transition from coal could yield significant health benefits, as The New York Times reported on Tuesday. A recent study found that, when a coal-processing facility near Pittsburgh shut down, the number of emergency room visits for respiratory issues in the surrounding area dropped by about 20% in the month following the closure.
The world’s annual consumption of oil isn’t expected to peak until the mid-2030s, and by 2050 it will reach a cumulative 1 trillion barrels, according to the consultancy Wood Mackenzie’s forecast. But production that’s either already onstream or ready for development is expected to gradually decline to 650 billion barrels per year by the mid century. What will make up the difference? “Traditional exploration will play its part but can’t get anywhere near bridging a gap of this scale,” Wood Mackenzie analysts wrote in a blog post on Wednesday. “Even the 21st century’s biggest new play, Guyana, with 15 billion barrels of oil, barely makes a dent.” To identify potential new resources, Wood Mackenzie rolled out a new AI-powered benchmark called Analogues, which “uses a machine learning method known as clustering to identify each field’s closest matches across 60 different attributes spanning rock properties, fluid characteristics, and commercial factors.” The AI tool could increase the share of recoverable conventional oil reserves by nearly 42%.
A chart showing how the AI "analogues" could bolster oil drilling. Wood Mackenzie
Fusion energy is rapidly accelerating in the U.S., and the Department of Energy is poised to release a national plan for speeding up the deployment of the technology. In the meantime, states can prepare by beefing up regulatory capacity, speeding up permitting, clearing interconnection queues, and creating special tax credits. That’s according to a new roadmap from the Clean Air Task Force. “As fusion energy moves closer to commercial reality, states have a window of opportunity to prepare,” Jack Moore, a fusion policy consultant at CATF, wrote in a blog post. “Proactive policy design today can help states position themselves to create an effective environment for fusion energy deployment tomorrow.”
Editor’s note: This story has been updated accurately reflect oil demand by 2050.
This thing is a certified clunker.
Americans certainly got the message about the end of the EV tax credit. With the $7,500 benefit set to disappear at the end of September, electric vehicle sales surged to record numbers in the third quarter of 2025 as buyers raced to beat the deadline.
The rising tide lifted just about all EVs — but not the struggling Tesla Cybertruck. According to new numbers from Kelley Blue Book, Tesla sold just 5,385 Cybertrucks from July to September, less than half as many as it delivered during the same period in 2024. The company is now expected to sell around 20,000 of the metal EVs this calendar year. That’s down from around 50,000 last year, and less than 10% of the 250,000 total Elon Musk once predicted as the truck’s annual sales figure.
Cybertruck was well on its way to flop status before these sales numbers. With its purposefully jarring aesthetic, the EV for edgelords was never going to be as popular as Musk proclaimed, and that was before his relationship to Donald Trump and online provocations pushed many more people away from the Tesla brand. Cost didn’t help, either. Tesla once said it would sell a $40,000 basic version of Cybertruck, a price point that might have enticed some buyers beyond the Musk fanboys who became early adopters, but the cheapest one you can actually buy today is around $60,000.
Still, the vehicle’s third-quarter performance is particularly damning in comparison to nationwide EV sales, where the tax credit’s demise ignited a fire sale. Americans bought more than 430,000 EVs during the quarter, an increase of about 40% from the second quarter of 2025 and about 30% from the third quarter of last year. Popular vehicles including the Chevy Equinox EV, Hyundai Ioniq 5, Ford Mustang Mach-E, and Honda Prologue surged to sales of more than 20,000 during the quarter. Electric trucks including the Rivian R1T, Ford F-150 Lightning, and GMC Hummer EV saw sales increases despite having high prices that rival the Cybertruck’s.
Tesla itself, despite months of bad press, did well, too. The brand’s share of the overall EV market continues to wane, reaching a new low of 41%. But the surge temporarily stabilized its tumbling sales, with plenty of people snatching up Model 3s and Model Ys while the getting was good. Those two vehicles remained the two best-selling EVs in America, with Tesla selling more than 114,000 Model Ys and more than 53,000 Model 3s.
Yet the good times did nothing to spur driver interest in Cybertruck. In fact, public enthusiasm for the vehicle might be even lower than it seems, because it turns out that one of the top customers for Musk’s electric tank is Musk himself. Electrek reports that his other companies, such as SpaceX and xAI, have been accumulating Cybertrucks as their company cars. Tesla is replacing some of its own fleet with Cybertrucks, as well.
The move makes sense for Musk. Because of weak overall demand, Cybertrucks are sitting idle on lots; selling them to his businesses at least puts them to work. The scheme also might improve the appearance of Tesla’s sales numbers, Electrek speculates. By locking in some of these sales with a downpayment before the end of September, Tesla can deliver Cybertrucks to Musk’s other business in the weeks to come and still get the tax credit on them. The approach could boost sales numbers for a fourth quarter that’s likely to be difficult with the disappearance of the federal incentive.
Now that Cybertruck has become Elon’s Edsel, Tesla’s hopes for an EV sales revival lie largely with the new “Standard” versions of its two best-sellers. These trim levels strip away some of the amenities from the Models 3 and Y to bring their starting prices down to $37,000 and $40,000, respectively. It’s far from clear that this will succeed. Anyone shopping for an EV solely on price could wait for the upcoming new versions of the Nissan Leaf and Chevy Bolt, which are expected to come in at $30,000 or less. The Equinox’s $35,000 starting price, five-grand less than even the budget Model Y crossover, has spurred its recent success.
Still, with 320-plus miles of estimated range and at least some of Tesla’s best features, the budget versions could be compelling cars at those prices. At the very least, they’ll speak to more drivers than the Cybertruck does.