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It’s power companies vs. ... convenience stores?

The convenience store lobby is very, very interested in electric vehicle charging.
In state after state, they have clashed with utilities over who gets to install electric chargers — and who pays for it. The reason is that the convenience store industry is also the gas station industry. They sell 80 percent of America’s gas — and they want to sell power as well, if not for what they claim is unfair conduct by America’s utilities.
A group that the convenience store lobby helped found is fighting the utility Xcel Energy in Colorado over its proposal to install its own EV chargers. They have successfully campaigned against a proposed rate hike in Minnesota that would have helped fund Xcel’s plan to install around 730 EV chargers and supported legislative pushes in Oklahoma, Texas, and Georgia that limited utilities’ ability to charge their customers for EV charging investments through the regulated electricity rates.
The federal government is throwing billions of dollars at the electric vehicle industry, including charging, while the regulations that surround who is able to build chargers and with what money are largely fought state-by-state.
So why is the gas station industry so interested in what utilities want to do with EV charging?
It’s essentially a clash of business models. Utilities are almost completely unique in how they’re set up as legal monopolies. Government regulators only allow utilities to take profits based on the scale of the investments they make. “Utilities profit by deploying capital,” Ari Peskoe, Director of the Electricity Law Initiative at the Harvard Law School, told me. “That’s the basic business model.”
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When utilities make investments in things like transmission lines, they can recover the cost of them — and profit — by charging all of their customers in their electric bills. And “if it’s a big market, they may want to completely control and dominate that market,” Peskoe explained. So when utilities have proposed using ratepayer money to fund electric vehicle chargers, it reliably kicks up opposition from potential competitors who see it as an unfair advantage and an existential threat to their own businesses.
Gas stations and convenience stores, on the other hand, have a business model where the sale of gas itself — and, eventually, electricity — is a low-margin business with fierce price competition where profits are largely made on sales of snacks and drinks. Customers drive in for the pump, but profits are made at the cash register.
The industry claims that the stations with the best locations, customer service, and amenities won’t be willing to make the large upfront investments for charging if a utility could set up shop next door and actually profit purely from setting up the charger, and thus be able to undercut them on price. They also fear, Peskoe said, that the necessary services a utility has to provide to non-utility chargers may be degraded or disfavored compared to the utilities’ own chargers.
“The only way we’re going to get the buildout of an adequate number of locations to service those drivers is if the private sector has a reason to invest and that reason is potential to make profit,” said Doug Kantor, the general counsel of the National Association of Convenience Stores.
The dispute between the two industries is yet another example of how public policy firmly shifting in support of decarbonization and electrification at the federal level and in many states has transformed how businesses respond to climate change.
While there is still industry-led opposition to decarbonization, many companies, even those directly tied to fossil fuels, are trying to position themselves to profit from the massive transformation underway in how Americans get around. The result, at least in the case of utilities and convenience stores, is a state-by-state battle royale.
The utilities argue that there’s no way to electrify American transportation without their involvement and that rate decisions like the one in Minnesota will ultimately make it hard to massively expand the nation’s charging network, hurting decarbonization goals. Xcel spokesperson Lacey Nygrad said in email, “We know EVs are the future of transportation, and we will help our customers and communities make the transition, but we also need constructive outcomes in rate reviews to help drive the state forward.”
Xcel attorneys argued a similar point in a letter to the Public Utilities Commission when it withdrew its plan to install 730 chargers. “[T]he Commission made several decisions that, if allowed to go into effect, will limit the Company’s ability to continue to lead the clean energy transition for our customers.”
The convenience stores have been able to win over some major figures in the push for electrification, touting a NACS-funded report by the influential public policy consulting firm Grid Strategies LLC — frequently quoted in the media as an advocate for large investments in transmission infrastructure typically favored by green groups and decarbonization advocates — which concludes that “Only independent owners should be allowed to own and operate EV chargers across the interstate highway system and in our local communities."
The convenience store lobby is trying to take advantage of the ambiguous place that utilities play in the energy system. As regulated monopolies, utilities are often unpopular with the general public. They have been accused of dragging their feet on the transition to non-carbon energy and even outright obstruction of so-called “behind-the-meter” resources like rooftop solar. It also means they will be around, in some form or other, essentially indefinitely and will likely be shouldering much of the massive investments needed for a decarbonized and electrified power system.
The utilities industry has argued for its role in the EV charging space, saying what’s required is an “all-hands-on-deck approach,” in the words of Kellen Schefter, an official at the Edison Electric Institute, the trade association for investor-owned utilities. “No one is preventing private-sector stakeholders from investing in EV charging today, and the idea that some stakeholders are trying to prevent electric companies from building EV charging infrastructure is senseless.”
No matter who gets to build chargers – and how they’re funded — the utility industry will inevitably be deeply involved, not least with the transmission and distribution infrastructure necessary to bring power to electric vehicles.
“Utilities do have an indispensable role to play in EV charging,” Matthew Goetz, Associate Director of the Mitigation Program at the Georgetown Climate Center, told me. “A primary role for utilities is the broad system planning and the grid infrastructure investments, both in the distribution grid and investments in transmission infrastructure.”
In the end, the utilities and the convenience stores will have to learn to work together.
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The spinoff of Lawrence Livermore National Lab has a new 10-point plan to get onto the grid by the 2030s.
One of fusion energy’s newest startups, Inertia Enterprises, is betting that the fastest route to commercial fusion runs through one of the field’s oldest ideas. The company, which raised a $450 million Series A earlier this year, plans to build a power plant based on the laser-driven fusion system pioneered at Lawrence Livermore National Laboratory’s — the only tech yet to have produced more energy from a fusion reaction than it took to initiate it. Now, Inertia has shared its commercialization roadmap exclusively with Heatmap, detailing the 10 near-term capabilities it must demonstrate before this landmark experiment can become a grid-scale power plant by the mid-2030s.
The roadmap offers a route from the national lab’s impressive but commercially impractical fusion demonstrations to an economical power plant capable of producing electricity for the grid. At its core are a set of milestones — mostly aimed at developing cheap, mass-manufacturable components — that Inertia says it must clear before those individual systems can be integrated into a working plant. This road is not necessarily linear, however, as various teams will likely be working on many of these goals simultaneously.
At least the physics of Inertia’s approach are already proven, the startup’s CEO Jeff Lawson told me, pointing to the fusion experiments at Lawrence Livermore’s National Ignition Facility as a proof-of-concept. The lab’s demonstration of net energy gain caps more than six decades and $30 billion (in 2026 dollars) of U.S. fusion research. The remaining challenges, he argued, are all engineering-related, requiring “elbow grease, hard work, and smart people” rather than breakthroughs in fusion science.
"It seems to us like a startup or a commercial company of any variety should be focused on commercializing a proven scientific result, as opposed to actually trying to demonstrate the basic science to begin with," Lawson told me. Basic science, he argues, is better left to national labs and universities, where researchers can pursue "unbounded problems" that don’t align with the expectations and timelines of venture-backed startups.
Indeed, no fusion startup has yet achieved scientific breakeven, the milestone Lawrence Livermore first hit in 2022, and has since repeated numerous times. But leading players such as Commonwealth Fusion Systems and Helion Energy maintain that it’s only a matter of time before they validate the physics behind their own reactor designs, which they claim will be highly cost-competitive.
Lawson, on the other hand, readily acknowledged that Lawrence Livermore’s tech is uneconomical in its current form. His bet is simply that the more predictable path to a commercial reactor is to drive down the cost of the lab’s validated fusion approach, known as inertial confinement. This system relies on high-powered lasers firing at a millimeter-scale pellet of fusion fuel, compressing it to extreme temperatures and pressures until the atoms fuse. Today, the National Ignition Facility makes each individual fusion target by hand, a workable solution given that it only uses about a dozen per year.
That production model, however, isn’t remotely plausible for a grid-scale power plant. Because each fusion reaction lasts just a fraction of a billionth of a second, a commercial facility must fire its lasers at a fresh target about 10 times per second to generate continuous electricity — requiring the production of hundreds of millions of targets each year.
Scaling production to roughly a million pellets per day and making them inexpensive enough for commercial operation without compromising the strength or precision required for fusion ignition is central to Inertia’s roadmap. That includes goals five, seven, eight and nine — industrializing the manufacturing of the carbon shells that hold the fusion fuel, making the thin films that hold those carbon shells both durable and cheap, scaling up and automating fusion target assembly, and speeding up how fast targets are filled with the requisite deuterium-tritium fuel.
The other central focus of the roadmap is the laser system, which will ultimately consist of 1,000 individual units operating in concert to compress and heat the fusion fuel. Key priorities include reducing the system’s cost (goal two), dramatically increasing its firing cadence (goal three), and bolstering its durability to withstand high-intensity operations (goal four). Goal six also complements these efforts, calling for the development of a control system capable of tracking moving fusion targets to precisely align each laser shot.
Goals one and 10 bookend the journey with some broader milestones. The first focuses on increasing the fusion target’s energy gain — the ratio of fusion energy produced to laser energy delivered — to more than 25 times ignition. Today, the National Ignition Facility’s best-performing laser shot has yielded a gain of just over four times what it took to start the reaction. Goal 10 then zooms out to the ultimate objective: integrating all these technologies into a commercially viable power plant that can deliver either electricity or industrial heat to end customers.
To reach that point, Inertia has embarked on an industrial engineering hiring spree, recruiting folks with experience taking complex hardware systems from prototype to mass production, “not unlike the processes that are used in the semiconductor or consumer electronics world,” Lawson explained. The company has been making progress on its component development goals since the beginning of the year, he told me, and expects to announce the successful demonstration of a few of these milestones in the coming months. Lawson ultimately expects Inertia to complete the core components of its laser and target manufacturing systems by the middle of next year.
The team will spend the next two to three years integrating these individual pieces into two fully operational subsystems, a prototype laser system and a target manufacturing line. Around 2030, the company will begin combining those subsystems into a first-of-a-kind fusion power plant, which will also serve as the proving ground for the target chamber, tritium fuel breeding system, and power conversion system that turns fusion heat into electricity. By the middle of the next decade, Inertia aims to be generating power from this first plant, setting the stage for the company to build and connect additional grid-scale commercial power plants.
There are plenty of engineering trade-offs that the company will have to solve for. Take the decision around how to size the target chamber, for example. “If you make it bigger, your walls have an easier time and survive longer, but it’s more expensive. If you make it smaller, your walls have a tougher time because they’re closer to all the heat and energy that the fusion reaction is creating, but now your power plant costs less to build.”
But to Lawson, this represents exactly the type of problem Inertia was built to solve: complex engineering issues that come to the fore once scientists have demonstrated the fundamental physics are sound. He thinks other fusion companies may someday reach this stage, as well — though he’s unwilling to hazard a guess on exactly what approach or startup is best positioned to do so.
“There have been generations of scientists who’ve made their predictions about fusion energy and gotten it wrong,” he told me. “I’m not going to pretend to be smarter than them. All I’m here to say is, just knowing that one did work, we can commercialize it.”