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Q&A

How to Make Friends and Build Solar Farms

A conversation with Stephanie Loucas, chief development officer for Renewable Properties

Stephanie Loucas
Heatmap Illustration

This week I got the chance to speak with Stephanie Loucas of Renewable Properties, one of the fantastic subject matter experts who joined me this week for a panel on local renewables conflicts at Intersolar. After revealing herself to me as someone in the development space who clearly cares about community engagement, I asked if I could bring her on the record to chat about her approach to getting buy-in on projects. She’s not someone who often works in utility scale – all her projects are under 10 megawatts – but the conflicts she deals with are the same.

Here’s an edited version of our chat outside the conference as we overlooked the San Diego bay:

I guess to start, what’s the approach you’d like to see the renewables development sector adopt when it comes to community engagement?

I would like to see developers collaborate a little bit more so messaging is similar and we can have more engagement sooner. I don’t think that some of this is some sort of secret sauce. We could be a little bit more together.

Okay, but what’s your approach?

Our approach is early and often, listen empathetically and try to answer the questions clearly and try to build trust.”

If there is no secret sauce, what’s the best way to build trust?

I think the best way to build trust is to listen, to address the issues, to understand what the community is really asking. I think it’s easy for a person to sit behind a computer and write a long letter or email with 25 concerns but actually talking to the person, which is something that I think the younger people in the industry – more junior folks – aren’t as accustomed to talking to people. They’re more used to communicating in written form.

You’re able to suss out what’s actually important by talking to them. They’ll hit their one-to-five most important topics, as opposed to the 25 things they’ll write in their letter.

What does ‘early and often’ look like for you?

Early is… as soon as you talk to the authority with jurisdiction, talk to them about who in the community is actually important. Who should we be talking to? Do you think we’ll have opposition? Do you think we’ll have supporters? And it’s getting the planning department’s perspective. Then you start from there, to build who you’re going to be talking to and when.

Okay. So what’s often then? Do you have to be there every day? Is it about having an office in the community?

I think it depends on the comments you get and what’s going on specifically in the community. Sometimes you have to be in it for a while to really root out what’s going on. It might feel like you’re starting to talk for a year, a certain amount of time before you submit your permit, but you don’t get to the root cause of what’s really bugging people until you’ve had more conversations and they’re trusting you’ll show back up. Answer those questions.

Let’s say you provided a report from a third party consultant addressing “X” and then they bring up “Y.” Then you address “Y” and they bring up another thing. It’s about listening and responding. That’s how you build trust.

So I’m often told I tell too many negative stories of conflict in this newsletter. Do you have any examples in your work where you really feel like you got community buy-in?

To be honest, one of the best is a recent case study. It’s a project coming online in New York where we were in the community for a long time, a lot of public meetings and there was a ton of opposition. Part of the opposition was confusing our project size. There was a huge project – a several hundred megawatt project – going on too. They kept using the same opposition talking points. And we said, we’re not that. We heard the community and talked them through it. We wanted to make sure they were evaluating the project for the appropriate level of impact it was having.

We had opposition and we overcame it in that town. And then really flipping the mayor, having him come around. We did a ribbon cutting ceremony. We made sure we had the right number of local people benefiting from a community solar program – we ended up with a 20% number [of local subscribers].

Does having local use of power – using power from the solar project near their backyard – help with getting buy in?

Absolutely. I think so. The electrons aren’t just in their viewpoint getting on the grid and they’re never knowing where they’re going.

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Q&A

How the Wind Industry Can Fight Back

A conversation with Chris Moyer of Echo Communications

The Q&A subject.
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Today’s conversation is with Chris Moyer of Echo Communications, a D.C.-based communications firm that focuses on defending zero- and low-carbon energy and federal investments in climate action. Moyer, a veteran communications adviser who previously worked on Capitol Hill, has some hot takes as of late about how he believes industry and political leaders have in his view failed to properly rebut attacks on solar and wind energy, in addition to the Inflation Reduction Act. On Tuesday he sent an email blast out to his listserv – which I am on – that boldly declared: “The Wind Industry’s Strategy is Failing.”

Of course after getting that email, it shouldn’t surprise readers of The Fight to hear I had to understand what he meant by that, and share it with all of you. So here goes. The following conversation has been abridged and lightly edited for clarity.

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Hotspots

A New York Town Bans Both Renewable Energy And Data Centers

And more on this week’s most important conflicts around renewable energy.

The United States.
Heatmap Illustration/Getty Images

1. Chautauqua, New York – More rural New York towns are banning renewable energy.

  • Chautauqua, a vacation town in southern New York, has now reportedly issued a one-year moratorium on wind projects – though it’s not entirely obvious whether a wind project is in active development within its boundaries, and town officials have confessed none are being planned as of now.
  • Apparently, per local press, this temporary ban is tied to a broader effort to update the town’s overall land use plan to “manage renewable energy and other emerging high-impact uses” – and will lead to an ordinance that restricts data centers as well as solar and wind projects.
  • I anticipate this strategy where towns update land use plans to target data centers and renewables at the same time will be a lasting trend.

2. Virginia Beach, Virginia – Dominion Energy’s Coastal Virginia offshore wind project will learn its fate under the Trump administration by this fall, after a federal judge ruled that the Justice Department must come to a decision on how it’ll handle a court challenge against its permits by September.

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Spotlight

The Wind Projects Breaking the Wyoming GOP

It’s governor versus secretary of state, with the fate of the local clean energy industry hanging in the balance.

Wyoming Governor Mark Gordon.
Heatmap Illustration/Getty Images

I’m seeing signs that the fight over a hydrogen project in Wyoming is fracturing the state’s Republican political leadership over wind energy, threatening to trigger a war over the future of the sector in a historically friendly state for development.

At issue is the Pronghorn Clean Energy hydrogen project, proposed in the small town of Glenrock in rural Converse County, which would receive power from one wind farm nearby and another in neighboring Niobrara County. If completed, Pronghorn is expected to produce “green” hydrogen that would be transported to airports for commercial use in jet fuel. It is backed by a consortium of U.S. and international companies including Acconia and Nordex.

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