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Q&A

How to Make Friends and Build Solar Farms

A conversation with Stephanie Loucas, chief development officer for Renewable Properties

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Stephanie Loucas
Heatmap Illustration

This week I got the chance to speak with Stephanie Loucas of Renewable Properties, one of the fantastic subject matter experts who joined me this week for a panel on local renewables conflicts at Intersolar. After revealing herself to me as someone in the development space who clearly cares about community engagement, I asked if I could bring her on the record to chat about her approach to getting buy-in on projects. She’s not someone who often works in utility scale – all her projects are under 10 megawatts – but the conflicts she deals with are the same.

Here’s an edited version of our chat outside the conference as we overlooked the San Diego bay:

I guess to start, what’s the approach you’d like to see the renewables development sector adopt when it comes to community engagement?

I would like to see developers collaborate a little bit more so messaging is similar and we can have more engagement sooner. I don’t think that some of this is some sort of secret sauce. We could be a little bit more together.

Okay, but what’s your approach?

Our approach is early and often, listen empathetically and try to answer the questions clearly and try to build trust.”

If there is no secret sauce, what’s the best way to build trust?

I think the best way to build trust is to listen, to address the issues, to understand what the community is really asking. I think it’s easy for a person to sit behind a computer and write a long letter or email with 25 concerns but actually talking to the person, which is something that I think the younger people in the industry – more junior folks – aren’t as accustomed to talking to people. They’re more used to communicating in written form.

You’re able to suss out what’s actually important by talking to them. They’ll hit their one-to-five most important topics, as opposed to the 25 things they’ll write in their letter.

What does ‘early and often’ look like for you?

Early is… as soon as you talk to the authority with jurisdiction, talk to them about who in the community is actually important. Who should we be talking to? Do you think we’ll have opposition? Do you think we’ll have supporters? And it’s getting the planning department’s perspective. Then you start from there, to build who you’re going to be talking to and when.

Okay. So what’s often then? Do you have to be there every day? Is it about having an office in the community?

I think it depends on the comments you get and what’s going on specifically in the community. Sometimes you have to be in it for a while to really root out what’s going on. It might feel like you’re starting to talk for a year, a certain amount of time before you submit your permit, but you don’t get to the root cause of what’s really bugging people until you’ve had more conversations and they’re trusting you’ll show back up. Answer those questions.

Let’s say you provided a report from a third party consultant addressing “X” and then they bring up “Y.” Then you address “Y” and they bring up another thing. It’s about listening and responding. That’s how you build trust.

So I’m often told I tell too many negative stories of conflict in this newsletter. Do you have any examples in your work where you really feel like you got community buy-in?

To be honest, one of the best is a recent case study. It’s a project coming online in New York where we were in the community for a long time, a lot of public meetings and there was a ton of opposition. Part of the opposition was confusing our project size. There was a huge project – a several hundred megawatt project – going on too. They kept using the same opposition talking points. And we said, we’re not that. We heard the community and talked them through it. We wanted to make sure they were evaluating the project for the appropriate level of impact it was having.

We had opposition and we overcame it in that town. And then really flipping the mayor, having him come around. We did a ribbon cutting ceremony. We made sure we had the right number of local people benefiting from a community solar program – we ended up with a 20% number [of local subscribers].

Does having local use of power – using power from the solar project near their backyard – help with getting buy in?

Absolutely. I think so. The electrons aren’t just in their viewpoint getting on the grid and they’re never knowing where they’re going.

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Plus

The Promise and Peril of the Blue Wave for Renewables

Talking with Arnab Pal, the executive director of Deploy Action.

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The Q&A subject.
Heatmap Illustration

This week’s conversation is with Arnab Pal, executive director of Deploy Action, president of Clean Infrastructure Advisors, and former principal advisor at the Energy Department’s Loan Programs Office under the Biden administration alongside Jigar Shah.

I reached out to Pal for guidance on where he saw state-level policy going around renewables development after the 2026 blue wave election. Simply put, few could’ve provided better guidance. We have no idea what could happen next after an unprecedented election result, but he couldn’t have been more clear-eyed and, as he put it to me, focused on the future. I appreciated our conversation and decided it was worthwhile to provide it to you in full.

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Spotlight

Was This Really the Data Center Election?

Evidence suggests data center concerns probably didn’t actually flip many votes.

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Voting signs and a data center.
Heatmap Illustration/Getty Images, Library of Congress

This week’s midterm elections were undeniably horrible for the data center industry. But a closer look indicates dominant media narratives about the impact of AI infrastructure on voting behavior also deserve more scrutiny.

On election night, candidates who railed against data center sprawl during their campaigns won across the country, including statewide races in red areas. The most striking example was Gina Hinojosa, now governor-elect for the data center-centric state of Texas, who ran on instituting a complete pause on projects across the Lone Star State. So striking was her win, it sent AI and data center stocks into freefall. Cleanview, a clean energy news and data site, said Hinojosa’s pause, if put into effect, could affect up to 88.4 gigawatts of “planned” data center development, depending on how it's implemented.

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Hotspots

The Place Where a Candidate Promising to Do Less on Data Centers Actually Won

And more of the week’s top fights around development.

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The United States.
Heatmap Illustration/Getty Images

1. McCracken County, Kentucky – A rare bright spot for the data center sector quietly occurred in deep red Kentucky in a race defined by what’ll likely be the first project built on federal land.

  • As I previously reported, a large data center project became the primary point of conflict in the race for McCracken County’s judge-executive. The incumbent Republican Craig Clymer had welcomed the project, and faced a challenge from independent George Bray, mayor of the county’s largest city of Paducah. Bray also supported the data center but said his city, which is adjacent to the project, should’ve received more demarcated benefits. Bray called for a community benefit agreement.
  • Turns out voters in McCracken County didn’t care enough about this issue to make a change and wanted to keep Clymer in office. He won handily, netting more than 12,000 votes to Bray’s roughly 7,600. It’s one of the few races across the country that went in favor of the candidate promising to do less when it came to data centers.

2. Pulaski County, Arkansas – After a blue wave election in Little Rock, this county government is on a collision course with data center development.

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