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Tesla Sales Are Low Key Falling Off

That said, the U.S. EV maker also reported record fourth-quarter deliveries.

Matthew Zeitlin •
01/02/2025
A Tesla heading downward.
Heatmap Illustration/Tesla, Getty Images

Tesla reported today that it had delivered 495,570 cars in the last three months of the year, and 1,789,226 in 2024 as a whole. That represents a decline in annual sales from 2023 — Tesla’s first annual decline in more than 10 years, back when the company’s deliveries were counted in the hundreds or single-digit thousands — although the fourth quarter figure is a record for quarterly deliveries.

Analysts polled by Bloomberg expected 510,400 deliveries for the fourth quarter, while Tesla had forecast around 515,000 deliveries to meet its “slight growth” goals. The company had cited “sustained macroeconomic headwinds” weighing on the broader electric vehicle market in its most recent investor letter, and again referred to “ongoing macroeconomic conditions” to explain the miss on deliveries. In the fourth quarter of 2023, Tesla deliveries stood at 484,507, with 1,808,581 for the year as a whole.

Going forward, Tesla buyers in the United States are likely to lose out on up to $7,500 in federal subsidies as the incoming Trump administration puts its stamp on energy and environmental policy. Tesla’s chief executive, Elon Musk, has supported ditching EV credits.

The below-expectations deliveries dragged on the stock, which traded down more than 4.5% in early trading Thursday. Tesla shares have otherwise been on a tear, rising around 75% in the last six months before today, with especially torrid performance following the 2024 United States presidential election.

The Chinese car company BYD is in a virtual tie with Tesla for annual battery electric vehicle sales, with 1,764,992 delivered in 2024, the company announced Wednesday. While Tesla’s 2024 sales confirm that the U.S. company maintains a narrow lead over BYD, the Chinese automaker’s sales are growing at a rapid clip — electric sales increased by over 12% for the year, compared to the slight fall in Tesla sales from 2023 to 2024.

While Tesla’s car business appears to have stalled to some extent — though it was buoyed by the release of a new model, the Cybertruck, which is already the third best-selling electric vehicle in the United States — the company’s energy storage business is another story. The company said that in the fourth quarter of last year it had deployed 11 gigawatt-hours of storage, and 31.4 gigawatt-hours in the year as a whole. If Tesla’s deployment rate in 2025 merely matched its fourth quarter rate, it would mean 40% annual growth.

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Matthew Zeitlin

Matthew is a correspondent at Heatmap. Previously he was an economics reporter at Grid, where he covered macroeconomics and energy, and a business reporter at BuzzFeed News, where he covered finance. He has written for The New York Times, the Guardian, Barron's, and New York Magazine.

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Sparks

Rhizome Raises $6.5 Million for AI Grid Resilience

The company will use the seed funding to bring on more engineers — and customers.

Katie Brigham •
05/21/2025
Power lines.
Heatmap Illustration/Getty Images

As extreme weather becomes the norm, utilities are scrambling to improve the grid’s resilience, aiming to prevent the types of outages and infrastructure damage that often magnify the impact of already disastrous weather events. Those events cost the U.S. $182 billion in damages last year alone.

With the intensity of storms, heat waves, droughts, and wildfires growing every year, some utilities are now turning to artificial intelligence in their quest to adapt to new climate realities. Rhizome, which just announced a $6.5 million seed round, uses AI to help assess and prevent climate change-induced grid infrastructure vulnerabilities. It’s already working with utilities such as Avangrid, Seattle City Light, and Vermont Electric Power Company to do so.

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Sparks

Don’t Look Now, But China Is Importing Less Coal

Add it to the evidence that China’s greenhouse gas emissions may be peaking, if they haven’t already.

Matthew Zeitlin •
05/09/2025
A Chinese coal worker.
Heatmap Illustration/Getty Images

Exactly where China is in its energy transition remains somewhat fuzzy. Has the world’s largest emitter of greenhouse gases already hit peak emissions? Will it in 2025? That remains to be seen. But its import data for this year suggests an economy that’s in a rapid transition.

According to government trade data, in the first fourth months of this year, China imported $12.1 billion of coal, $100.4 billion of crude oil, and $18 billion of natural gas. In terms of value, that’s a 27% year over year decline in coal, a 8.5% decline in oil, and a 15.7% decline in natural gas. In terms of volume, it was a 5.3% decline, a slight 0.5% increase, and a 9.2% decline, respectively.

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Sparks

Rewiring America Slashes Staff Due to Trump Funding Freeze

The nonprofit laid off 36 employees, or 28% of its headcount.

Katie Brigham •
05/08/2025
Surprised outlets.
Heatmap Illustration/Getty Images

The Trump administration’s funding freeze has hit the leading electrification nonprofit Rewiring America, which announced Thursday that it will be cutting its workforce by 28%, or 36 employees. In a letter to the team, the organization’s cofounder and CEO Ari Matusiak placed the blame squarely on the Trump administration’s attempts to claw back billions in funding allocated through the Greenhouse Gas Reduction Fund.

“The volatility we face is not something we created: it is being directed at us,” Matusiak wrote in his public letter to employees. Along with a group of four other housing, climate, and community organizations, collectively known as Power Forward Communities, Rewiring America was the recipient of a $2 billion GGRF grant last April to help decarbonize American homes.

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