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Tesla Sales Are Low Key Falling Off

That said, the U.S. EV maker also reported record fourth-quarter deliveries.

Matthew Zeitlin •
01/02/2025
A Tesla heading downward.
Heatmap Illustration/Tesla, Getty Images

Tesla reported today that it had delivered 495,570 cars in the last three months of the year, and 1,789,226 in 2024 as a whole. That represents a decline in annual sales from 2023 — Tesla’s first annual decline in more than 10 years, back when the company’s deliveries were counted in the hundreds or single-digit thousands — although the fourth quarter figure is a record for quarterly deliveries.

Analysts polled by Bloomberg expected 510,400 deliveries for the fourth quarter, while Tesla had forecast around 515,000 deliveries to meet its “slight growth” goals. The company had cited “sustained macroeconomic headwinds” weighing on the broader electric vehicle market in its most recent investor letter, and again referred to “ongoing macroeconomic conditions” to explain the miss on deliveries. In the fourth quarter of 2023, Tesla deliveries stood at 484,507, with 1,808,581 for the year as a whole.

Going forward, Tesla buyers in the United States are likely to lose out on up to $7,500 in federal subsidies as the incoming Trump administration puts its stamp on energy and environmental policy. Tesla’s chief executive, Elon Musk, has supported ditching EV credits.

The below-expectations deliveries dragged on the stock, which traded down more than 4.5% in early trading Thursday. Tesla shares have otherwise been on a tear, rising around 75% in the last six months before today, with especially torrid performance following the 2024 United States presidential election.

The Chinese car company BYD is in a virtual tie with Tesla for annual battery electric vehicle sales, with 1,764,992 delivered in 2024, the company announced Wednesday. While Tesla’s 2024 sales confirm that the U.S. company maintains a narrow lead over BYD, the Chinese automaker’s sales are growing at a rapid clip — electric sales increased by over 12% for the year, compared to the slight fall in Tesla sales from 2023 to 2024.

While Tesla’s car business appears to have stalled to some extent — though it was buoyed by the release of a new model, the Cybertruck, which is already the third best-selling electric vehicle in the United States — the company’s energy storage business is another story. The company said that in the fourth quarter of last year it had deployed 11 gigawatt-hours of storage, and 31.4 gigawatt-hours in the year as a whole. If Tesla’s deployment rate in 2025 merely matched its fourth quarter rate, it would mean 40% annual growth.

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Matthew Zeitlin profile image

Matthew Zeitlin

Matthew is a correspondent at Heatmap. Previously he was an economics reporter at Grid, where he covered macroeconomics and energy, and a business reporter at BuzzFeed News, where he covered finance. He has written for The New York Times, the Guardian, Barron's, and New York Magazine.

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Sparks

How Hurricane Melissa Got So Strong So Fast

The storm currently battering Jamaica is the third Category 5 to form in the Atlantic Ocean this year, matching the previous record.

Matthew Zeitlin •
10/28/2025
Hurricane Melissa.
Heatmap Illustration/Getty Images

As Hurricane Melissa cuts its slow, deadly path across Jamaica on its way to Cuba, meteorologists have been left to marvel and puzzle over its “rapid intensification” — from around 70 miles per hour winds on Sunday to 185 on Tuesday, from tropical storm to Category 5 hurricane in just a few days, from Category 2 occurring in less than 24 hours.

The storm is “one of the most powerful hurricane landfalls on record in the Atlantic basin,” the National Weather Service said Tuesday afternoon. Though the NWS expected “continued weakening” as the storm crossed Jamaica, “Melissa is expected to reach southeastern Cuba as an extremely dangerous major hurricane, and it will still be a strong hurricane when it moves across the southeastern Bahamas.”

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Sparks

New York’s Largest Battery Project Has Been Canceled

Fullmark Energy quietly shuttered Swiftsure, a planned 650-megawatt energy storage system on Staten Island.

Jael Holzman •
10/28/2025
Curtis Sliwa.
Heatmap Illustration/Getty Images

The biggest battery project in New York has been canceled in a major victory for the nascent nationwide grassroots movement against energy storage development.

It’s still a mystery why exactly the developer of Staten Island’s Swiftsure project, Fullmark Energy (formerly known as Hecate), pulled the plug. We do know a few key details: First, Fullmark did not announce publicly that it was killing the project, instead quietly submitting a short, one-page withdrawal letter to the New York State Department of Public Service. That letter, which is publicly available, is dated August 18 of this year, meaning that the move formally occurred two months ago. Still, nobody in Staten Island seems to have known until late Friday afternoon when local publication SI Advance first reported the withdrawal.

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Sparks

Major Renewables Nonprofit Cuts a Third of Staff After Trump Slashes Funding

The lost federal grants represent about half the organization’s budget.

Jael Holzman •
10/17/2025
The DOE wrecking ball.
Heatmap Illustration/Getty Images

The Interstate Renewable Energy Council, a decades-old nonprofit that provides technical expertise to cities across the country building out renewable clean energy projects, issued a dramatic plea for private donations in order to stay afloat after it says federal funding was suddenly slashed by the Trump administration.

IREC’s executive director Chris Nichols said in an email to all of the organization’s supporters that it has “already been forced to lay off many of our high-performing staff members” after millions of federal dollars to three of its programs were eliminated in the Trump administration’s shutdown-related funding cuts last week. Nichols said the administration nixed the funding simply because the nonprofit’s corporation was registered in New York, and without regard for IREC’s work with countless cities and towns in Republican-led states. (Look no further than this map of local governments who receive the program’s zero-cost solar siting policy assistance to see just how politically diverse the recipients are.)

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