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The challenges of long-duration energy storage have inspired some creative solutions.
Imagine a battery. Maybe you envision popping one into a fading flashlight or a dead remote controller. Perhaps you consider the little icon on the top of your phone or laptop screen, precariously dipping into the red while you search for a charger. Or you might picture the powerful battery pack inside your electric vehicle, helping to make gas stations obsolete.
These minor to major electrochemical marvels are fine, but the opportunity space for energy storage is so, so much larger — and weirder. Water moving between two reservoirs is a classic un-classic battery, but compressed air stored in a cavern, raising and lowering heavy blocks, even freezing water or heating up rocks can also all be batteries. And these methods of energy storage have the potential to be enormously helpful where standard lithium-ion batteries fall short — namely for long-duration energy storage and large-scale heating and cooling applications.
Lithium-ion batteries still dominate the market, Kevin Shang, a senior research analyst at energy consultancy Wood Mackenzie, told me. But “over the next 10 years, we do see more and more long-duration energy storage coming into play.” Typical lithium-ion batteries can provide only about four hours of continual power, occasionally reaching up to eight — though that’s an economic constraint rather than a technical one. Generally speaking, it’s too pricey for lithium-ion to meet longer-duration needs in today’s market. So as states and countries get real about their clean energy targets and install more wind and solar generation, they need some way to ensure their grids’ reliability when the weather’s not cooperating or demand is peaking.
“There’s a need for something that can substitute for natural gas,” Logan Goldie-Scot, director of market research at the sustainable infrastructure investment firm Generate Capital told me. Almost no one believes lithium-ion batteries will be a viable alternative. “And so then it is an open question of whether that role will be filled by long-duration energy storage, by green hydrogen, or by clean firm power” like nuclear or geothermal, he said.
There are some novel battery chemistries and configurations out there, from Form Energy’s iron-air batteries to flow batteries that store their electrolytes in separate tanks to zinc-based batteries. But there are also numerous more creative, non-chemical, not-what-you-might-consider-a-battery batteries vying for a role in the long-duration storage market.
Founded back in 2010, Toronto-based Hydrostor has been pursuing “advanced compressed air energy storage” for a while now. Essentially, the system uses off-peak, surplus, or renewable grid energy to compress air and pump it into a water-filled cavern, displacing that water to the surface. Then when energy is needed, it releases the water back into the cavern, pushing the air upward to mix with stored heat, which turns a turbine and produces electricity.
“Everybody has talked about long-duration storage for probably the past five years or so. The markets have not been there to pay for it at all. And that’s starting to change,” Jon Norman, Hydrostor’s president, told me.
Part of Hydrostor’s pitch is that its tech is a “proven pathway,” as it involves simply integrating and repurposing preexisting systems and technologies to produce energy. It’s also cheaper than lithium-ion storage, with no performance degradation over a project’s lifetime. Major investors are buying it — the company raised $250 million from Goldman Sachs in 2022, to be paid out in tranches tied to project milestones. At the time, it was one of the largest investments ever made in long-duration energy storage.
The company has operated a small 1.75 megawatt facility in Canada since 2019, but now with Goldman’s help it’s scaling significantly, developing a 500 megawatt grid-scale project in California in partnership with a community choice aggregator, as well as a 200 megawatt microgrid project in a remote town in New South Wales, Australia.
“Our bread and butter application is serving the needs of grids and utilities that are managing capacity and keeping the lights on all the time,” Norman told me. The company’s projects under development are designed to deliver eight hours of energy. “That’s what the market’s calling for right now,” Norman said, though theoretically Hydrostor could handle multi-day storage.
Standard lithium-ion batteries have shown that they can be economical in the eight-hour range too, though. Back in 2020, a coalition of community choice aggregators in California requested bids for long-duration storage projects with at least eight hours of capacity. While Hydrostor and numerous other startups threw their hats in the ring, the coalition ultimately selected a standard lithium-ion battery project for development.
While this could be viewed as a hit to more nascent technologies, Hydrostor said the process ultimately led to the company’s 25-year, 200 megawatt offtake contract with Central Coast Community Energy, which will purchase power from the company’s 500 megawatt project in California’s Central Valley, set to come online in 2030. But that long lead time could be one of the main reasons why Hydrostor didn’t win the coalition’s bid in the first place.
“When you consider the very pertinent needs for energy storage systems today in California and yesterday, a technology that is not due to come online for another six years – I don’t think you’re even yet at the cost comparison conversation,” Goldie-Scot told me, in reference to Hydrostor’s timeline. “It’s just, how soon can some of these companies deliver a project?” Generate recently acquired esVolta, a prominent developer of lithium-ion battery storage projects.
But ultimately, Norman says he doesn’t really view Hydrostor as in competition with lithium-ion. “We would even add [traditional] batteries to our system if we wanted to provide really fast response times,” he told me. He says the use cases are just different, and that he has faith that compressed air storage will eventually prove to be the superior option for grid-scale, long-duration applications.
Another company taking inspiration from pumped storage hydropower is Energy Vault. Founded in 2017, the Swiss company is pursuing a “gravity-based” system that can store up to 24 hours of energy. While the design of its system has shifted over the years, the basic concept has remained the same: Using excess grid energy to lift heavy blocks (initially via cranes, now via specialized elevators), and then lowering those blocks to spin a turbine when there’s energy demand.
The company raised $110 million from Softbank Vision Fund in 2019, but failed to find an immediate market for its tech. “When we founded the company, we started thinking long-duration was going to be required much more quickly, and hence the focus on gravity,” Rob Piconi, Energy Vault’s CEO, told me.
But instead of waiting around for the long-duration market to boom, the company went public via SPAC in early 2022 and reinvented itself. Now it makes much of its revenue selling the sort of traditional lithium-ion energy storage systems that it once sought to replace, and has made moves into the green hydrogen space, too.
“The near term difficulty for many of these long-duration storage companies is that we’re still relatively early on in the scaling of lithium-ion,” Goldie-Scot, told me, noting that prices for Chinese-made batteries have plunged in the past year. Generate usually only invests in tech that’s well-proven and ready to scale up. So while lithium-ion alternatives will look more and more attractive as the world moves toward full decarbonization, in the interim, “there’s a gap between that longer term need and where the market is today.”
Piconi agrees. “If you look at storage deployments 95% to 98% of them are all this shorter duration type of storage right now, because that’s where the market is,” he said, though he added that he’s seeing demand pick up, especially in places like California that are investing heavily in storage.
All that’s to say the company hasn’t given up on its foundational concept — its first commercial-scale gravity energy storage system was recently connected to the grid in China, and the company has broken ground on a second facility in the country as well. These facilities provide four hours of energy storage duration, which lithium-ion batteries can also easily achieve — but the selling point, Piconi says, is that unlike lithium-ion, gravity storage systems don’t catch fire, rely on critical minerals, or degrade over time. And once the market demands it, Energy Vault can provide power for much longer.
Still, the upfront costs of Energy Vault’s system can be daunting for risk-averse utilities. So in an effort to lower prices, the company recently unveiled a series of new gravity storage prototypes that leverage either existing slopes or multi-purpose skyscrapers. They were designed in partnership with the architecture and engineering firm Skidmore, Owings & Merrill, the company behind the world’s tallest building.
The market may not have been ready five years ago, Piconi told me. But “in 12 to 24 months, we’re going to start to see gravity pop up,” he projected.
But wait, there’s more. Perhaps one of the best use cases for lithium-ion alternatives is in onsite, direct heating and cooling applications. That’s what the Israeli company Nostromo Energy is focused on, aiming to provide cleaner, cheaper air conditioning for large buildings like offices, school campuses, hotels, and data centers.
The company uses off-peak or surplus renewable energy to freeze water, storing it for later use in modular cells. Then, as temperatures rise and air conditioning turns on, that frozen water will cool down the building without the need for energy-intensive chillers, which commercial buildings normally rely upon. The system can be configured to discharge energy for two-and-a-half all the way up to 10 hours.
“Because air conditioning is roughly half of the electricity consumption of a building, we can provide that half from stored energy. And that’s overall a huge relief on the grid,” Nostromo’s CEO Yoram Ashery told me.
While a lot of (my) attention has been focused on how thermal batteries can help decarbonize heat-intensive industrial processes, and much has been written about the benefits of electric heat pumps over gas-powered heating, cooling is sometimes overlooked. That’s at least partially because air conditioning is already electrified.
But as more of our vehicles, appliances, and systems go electric, strain on the grid is poised to increase, especially during times of peak energy demand in the late afternoon and evening as people return home from the office before the sun goes down. Nostromo’s system can help shift that load by charging either midday (when solar is abundant) or at night (when wind is peaking), and discharging as demand for AC ramps throughout the afternoon.
Goldie-Scot said thermal storage technologies like this “offer something that some of the other technologies that are purely power-focused cannot. But they are still competing against relatively cheap natural gas.”
The upfront cost of the system, $2 to $3 million, is also nothing to sneeze at. But Ashery says it will fully pay for itself after just five years, as building owners stand to see significant savings on their electricity bills by shifting their demand to off-peak hours.
While one could theoretically power a building’s AC system using large lithium-ion-batteries, “it’s a problem to put big lithium batteries inside buildings,” Ashery told me. That’s due to the fire risk, which could impact insurance premiums for businesses, as well as space issues — these batteries would need to be container-sized to run an HVAC system. “That’s why only 1% of energy storage currently goes into commercial/industrial buildings,” Ashery wrote in a follow up email.
Shang told me that he sees so-called “behind the meter” applications like this as promising early markets for long-duration storage tech, especially given that utilities are “pretty cautious to adopt these technologies on a large scale.” But ultimately, he believes that policy is what’s really going to jumpstart this market.
“For long-duration storage, it may look years ahead, but actually the future is now,” he said. Because some of these new systems take longer to design and build, Shang told me, “you have to invest now. For the policies, you have to be ready now to support the development of these [long-duration energy storage] technologies.”
The Biden administration is certainly trying. All energy storage tech — thermal, compressed air, gravity, and lithium-ion — stands to benefit from generous IRA tax credits, which will cover 30% of a project’s cost, assuming it meets certain labor standards. Additional savings can accrue if a project meets domestic content requirements or is sited in a qualifying “energy community,” such as a low-income area that derives significant revenue from fossil fuel production.
The Department of Energy’s ultimate goal is to reduce the cost of grid-scale long-duration energy storage by 90% this decade (with “long” defined as 10-plus hours). And last year, the DOE announced $325 million in funding for 15 long-duration demonstration projects.
So while the market might not be quite ripe yet for funky, alternative approaches to long-duration storage, support like this is going to be necessary to ensure that these technologies are proven, cost-effective and available as the grid decarbonizes and the need crystallizes.
“There is not currently a system-wide way of valuing long-duration energy storage while competing against gas, but there are customers and utilities that have shown a willingness, especially with federal and state support, to invest in these technologies,” Goldie-Scot said. “That I think is giving us the first real inkling of the role that the long-duration can play in this market.”
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The multi-faceted investment is defense-oriented, but could also support domestic clean energy.
MP Materials is the national champion of American rare earths, and now the federal government is taking a stake.
The complex deal, announced Thursday, involves the federal government acting as a guaranteed purchaser of MP Materials’ output, a lender, and also an investor in the company. In addition, the Department of Defense agreed to a price floor for neodymium-praseodymium products of $110 per kilogram, about $50 above its current spot price.
MP Materials owns a rare earths mine and processing facility near the California-Nevada border on the edges of the Mojave National Preserve. It claims to be “the largest producer of rare earth materials in the Western Hemisphere,” with “the only rare earth mining and processing site of scale in North America.”
As part of the deal, the company will build a “10X Facility” to produce magnets, which the DOD has guaranteed will be able to sell 100% of its output to some combination of the Pentagon and commercial customers. The DOD is also kicking in $150 million worth of financing for MP Materials’ existing processing efforts in California, alongside $1 billion from Wall Street — specifically JPMorgan Chase and Goldman Sachs — for the new magnet facility. The company described the deal in total as “a multi-billion-dollar commitment to accelerate American rare earth supply chain independence.”
Finally, the DOD will buy $400 million worth of newly issued stock in MP Materials, giving it a stake in the future production that it’s also underwriting.
Between the equity investment, the lending, and the guaranteed purchasing, the Pentagon, and by extension the federal government, has taken on considerable financial risk in casting its lot with a company whose primary asset’s previous owner went bankrupt a decade ago. But at least so far, Wall Street is happy with the deal: MP Materials’ market capitalization soared to over $7 billion on Thursday after its share price jumped over 40%, from a market capitalization of around $5 billion on Wednesday and the company is valued at around $7.5 billion as of Friday afternoon.
Despite the risk, former Biden administration officials told me they would have loved to make a deal like this.
When I asked Alex Jacquez, who worked on industrial policy for the National Economic Council in the Biden White House, whether he wished he could’ve overseen something like the DOD deal with MP Materials, he replied, “100%.” I put the same question to Ashley Zumwalt-Forbes, a former Department of Energy official who is now an investor; she said, “Absolutely.”
Rare earths and critical minerals were of intense interest to the Biden administration because of their use in renewable energy and energy storage. Magnets made with neodymium-praseodymium oxide are used in the electric motors found in EVs and wind turbines, as well as for various applications in the defense industry.
MP Materials will likely have to continue to rely on both sets of customers. Building up a real domestic market for the China-dominated industry will likely require both sets of buyers. According to a Commerce Department report issued in 2022, “despite their importance to national security, defense demand for … magnets is only a small portion of overall demand and insufficient to support an economically viable domestic industry.”
The Biden administration previously awarded MP Materials $58.5 million in 2024 through the Inflation Reduction Act’s 48C Advanced Energy Project tax credit to support the construction of a magnet facility in Fort Worth. While the deal did not come with the price guarantees and advanced commitment to purchase the facility’s output of the new agreement, GM agreed to come on as an initial buyer.
Matt Sloustcher, an MP Materials spokesperson, confirmed to me that the Texas magnet facility is on track to be fully up and running by the end of this year, and that other electric vehicle manufacturers could be customers of the new facility announced on Thursday.
At the time MP Materials received that tax credit award, the federal government was putting immense resources behind electric vehicles, which bolstered the overall supply supply chain and specifically demand for components like magnets. That support is now being slashed, however, thanks to the One Big Beautiful Bill Act, which will cancel consumer-side subsidies for electric vehicle purchases.
While the Biden tax credit deal and the DOD investment have different emphases, they both follow on years of bipartisan support for MP Materials. In 2020, the DOD used its authority under the Defense Production Act to award almost $10 million to MP Materials to support its investments in mineral refining. At the time, the company had been ailing in part due to retaliatory tariffs from China, cutting off the main market for its rare earths. The company was shipping its mined product to China to be refined, processed, and then used as a component in manufacturing.
“Currently, the Company sells the vast majority of its rare earth concentrate to Shenghe Resources,” MP Materials the company said in its 2024 annual report, referring to a Chinese rare earths company.
The Biden administration continued and deepened the federal government’s relationship with MP Materials, this time complementing the defense investments with climate-related projects. In 2022, the DOD awarded a contract worth $35 million to MP Materials for its processing project in order to “enable integration of [heavy rare earth elements] products into DoD and civilian applications, ensuring downstream [heavy rare earth elements] industries have access to a reliable feedstock supplier.”
While the DOD deal does not mean MP Materials is abandoning its energy customers or focus, the company does appear to be to the new political environment. In its February earnings release, the company mentioned “automaker” or “automotive-grade magnets” four times; in its May earnings release, that fell to zero times.
Former Biden administration officials who worked on critical minerals and energy policy are still impressed.
The deal is “a big win for the U.S. rare earths supply chain and an extremely sophisticated public-private structure giving not just capital, but strategic certainty. All the right levers are here: equity, debt, price floor, and offtake. A full-stack solution to scale a startup facility against a monopoly,” Zumwalt-Forbes, the former Department of Energy official, wrote on LinkedIn.
While the U.S. has plentiful access to rare earths in the ground, Zumwalt-Forbes told me, it has “a very underdeveloped ability to take that concentrate away from mine sites and make useful materials out of them. What this deal does is it effectively bridges that gap.”
The issue with developing that “midstream” industry, Jacquez told me, is that China’s world-leading mining, processing, and refining capacity allows it to essentially crash the price of rare earths to see off foreign competitors and make future investment in non-Chinese mining or processing unprofitable. While rare earths are valuable strategically, China’s whip hand over the market makes them less financially valuable and deters investment.
“When they see a threat — and MP is a good example — they start ramping up production,” he said. Jacquez pointed to neodymium prices spiking in early 2022, right around when the Pentagon threw itself behind MP Materials’ processing efforts. At almost exactly the same time, several state-owned Chinese rare earth companies merged. Neodymium-praseodymium oxide prices fell throughout 2022 thanks to higher Chinese production quotas — and continued to fall for several years.
While the U.S. has plentiful access to rare earths in the ground, Zumwalt-Forbes told me, it has “a very underdeveloped ability to take that concentrate out away from mine sites and make useful materials out of them. What this deal does is it effectively bridges that gap.”
The combination of whipsawing prices and monopolistic Chinese capacity to process and refine rare earths makes the U.S.’s existing large rare earth reserves less commercially viable.
“In order to compete against that monopoly, the government needed to be fairly heavy handed in structuring a deal that would both get a magnet facility up and running and ensure that that magnet facility stays in operation and weathers the storm of Chinese price manipulation,” Zumwalt-Forbes said.
Beyond simply throwing money around, the federal government can also make long-term commitments that private companies and investors may not be willing or able to make.
“What this Department of Defense deal did is, yes, it provided much-needed cash. But it also gave them strategic certainty around getting that facility off the ground, which is almost more important,” Zumwalt-Forbes said.
“I think this won’t be the last creative critical mineral deal that we see coming out of the Department of Defense,” Zumwalt-Forbes added. They certainly are in pole position here, as opposed to the other agencies and prior administrations.”
On a new plan for an old site, tariffs on Canada, and the Grain Belt Express
Current conditions: Phoenix will “cool” to 108 degrees Fahrenheit today after hitting 118 degrees on Thursday, its hottest day of the year so far • An extreme wildfire warning is in place through the weekend in Scotland • University of Colorado forecasters decreased their outlook for the 2025 hurricane season to 16 named storms, eight hurricanes, and three major hurricanes after a quiet June and July.
President Trump threatened a 35% tariff on Canadian imports on Thursday, giving Prime Minister Mark Carney a deadline of August 1 before the levies would go into effect. The move follows months of on-again, off-again threats against Canada, with former Canadian Prime Minister Justin Trudeau having successfully staved off the tariffs during talks in February. Despite those earlier negotiations, Trump held firm on his 50% tariff on steel and aluminum, which will have significant implications for green manufacturing.
As my colleagues Matthew Zeitlin and Robinson Meyer have written, tariffs on Canadian imports will affect the flow of oil, minerals, and lumber, as well as possibly break automobile supply chains in the United States. It was unclear as of Thursday, however, whether Trump’s tariffs “would affect all Canadian goods, or if he would follow through,” The New York Times reports. The move follows Trump’s announcement this week of tariffs on several other significant trade partners like Japan and South Korea, as well as a 50% tariff on copper.
The long beleaguered Lava Ridge Wind Project, formally halted earlier this year by an executive order from President Trump, might have a second life as the site for small modular reactors, Idaho News 6 reports. Sawtooth Energy Development Corporation has proposed installing six small nuclear power generators on the former Lava Ridge grounds in Jerome County, Idaho, drawn to the site by the power transmission infrastructure that could connect the region to the Midpoint Substation and onto the rest of the Western U.S. The proposed SMR project would be significantly smaller in scale than Lava Ridge, which would have produced 1,000 megawatts of electricity on a 200,000-acre footprint, sitting instead on 40 acres and generating 462 megawatts, enough to power 400,000 homes.
Sawtooth Energy plans to hold four public meetings on the proposal beginning July 21. The Lava Ridge Wind Project had faced strong local opposition — we named it the No. 1 most at-risk project of the energy transition last fall — due in part to concerns about the visibility of the turbines from the Minidoka National Historic Site, the site of a Japanese internment camp.
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Republican Senator Josh Hawley of Missouri said on social media Thursday that Energy Secretary Chris Wright had assured him that he will be “putting a stop to the Grain Belt Express green scam.” The Grain Belt Express is an 804-mile-long, $11 billion planned transmission line that would connect wind farms in Kansas to energy consumers in Missouri, Illinois, and Indiana, which has been nearing construction after “more than a decade of delays,” The New York Times reports. But earlier this month, Missouri Attorney General Andrew Bailey, a Republican, put in a request for the local public service commission to reconsider its approval, claiming that the project had overstated the number of jobs it would create and the cost savings for customers. Hawley has also been a vocal critic of the project and had asked the Energy Department to cancel its conditional loan guarantee for the transmission project.
New electric vehicles sold in Europe are significantly more environmentally friendly than gas cars, even when battery production is taken into consideration, according to a new study by the International Council on Clean Transportation. Per the report, EVs produce 73% less life-cycle greenhouse gas emissions than combustion engine cars, even considering production — a 24% improvement over 2021 estimates. The gains are also owed to the large share of renewable energy sources in Europe, and factor in that “cars sold today typically remain on the road for about 20 years, [and] continued improvement of the electricity mix will only widen the climate benefits of battery electric cars.” The gains are exclusive to battery electric cars, however; “other powertrains, including hybrids and plug-in hybrids, show only marginal or no progress in reducing their climate impacts,” the report found.
Aryna Sabalenka attempts to cool down during her Ladies' Singles semi-final at Wimbledon on Thursday.Julian Finney/Getty Images
With the United Kingdom staring down its third heatwave in a month this week, a new study warns of dire consequences if homes and cities do not adapt to the new climate reality. According to researchers at the University College London and the London School of Hygiene and Tropical Medicine, heat-related deaths in England and Wales could rise 50-fold by the 2070s, jumping from a baseline of 634 deaths to 34,027 in a worst-case scenario of 4.3 degrees Celsius warming, a high-emissions pathway.
The report specifically cited the aging populations of England and Wales, as older people become more vulnerable to the impacts of extreme heat. Low adoption of air conditioning is also a factor: only 2% to 5% of English households use air conditioning, although that number may grow to 32% by 2050. “We can mitigate [the] severity” of the health impacts of heat “by reducing greenhouse gas emissions and with carefully planned adaptations, but we have to start now,” UCL researcher Clare Heaviside told Sky News.
This week, Centerville, Ohio, rolled out high-tech recycling trucks that will use AI to scan the contents of residents’ bins and flag when items have been improperly sorted. “Reducing contamination in our recycling system lowers processing costs and improves the overall efficiency of our collection,” City Manager Wayne Davis said in a statement about the AI pilot program, per the Dayton Daily News.
Or at least the team at Emerald AI is going to try.
Everyone’s worried about the ravenous energy needs of AI data centers, which the International Energy Agency projects will help catalyze nearly 4% growth in global electricity demand this year and next, hitting the U.S. power sector particularly hard. On Monday, the Department of Energy released a report adding fuel to that fire, warning that blackouts in the U.S. could become 100 times more common by 2030 in large part due to data centers for AI.
The report stirred controversy among clean energy advocates, who cast doubt on that topline number and thus the paper’s justification for a significant fossil fuel buildout. But no matter how the AI revolution is powered, there’s widespread agreement that it’s going to require major infrastructure development of some form or another.
Not so fast, says Emerald AI, which emerged from stealth last week with $24.5 million in seed funding led by Radical Ventures along with a slew of other big name backers, including Nvidia’s venture arm as well as former Secretary of State John Kerry, Google’s chief scientist Jeff Dean, and Kleiner Perkins chair John Doerr. The startup, founded and led by Orsted’s former chief strategy and innovation officer Varun Sivaram, was built to turn data centers from “grid liabilities into flexible assets” by slowing, pausing, or redirecting AI workloads during times of peak energy demand.
Research shows this type of data center load flexibility could unleash nearly 100 gigawatts of grid capacity — the equivalent of four or five Project Stargates and enough to power about 83 million U.S. homes for a year. Such adjustments, Sivaram told me, would be necessary for only about 0.5% of a data center’s total operating time, a fragment so tiny that he says it renders any resulting training or operating performance dips for AI models essentially negligible.
As impressive as that hypothetical potential is, whether a software product can actually reduce the pressures facing the grid is a high stakes question. The U.S. urgently needs enough energy to serve that data center growth, both to ensure its economic competitiveness and to keep electricity bills affordable for Americans. If an algorithm could help alleviate even some of the urgency of an unprecedented buildout of power plants and transmission infrastructure, well, that’d be a big deal.
While Emerald AI will by no means negate the need to expand and upgrade our energy system, Sivaram told me, the software alone “materially changes the build out needs to meet massive demand expansion,” he said. “It unleashes energy abundance using our existing system.”
Grand as that sounds, the fundamental idea is nothing new. It’s the same concept as a virtual power plant, which coordinates distributed energy resources such as rooftop solar panels, smart thermostats, and electric vehicles to ramp energy supply either up or down in accordance with the grid’s needs.
Adoption of VPPs has lagged far behind their technical potential, however. That’s due to a whole host of policy, regulatory, and market barriers such as a lack of state and utility-level rules around payment structures, insufficient participation incentives for customers and utilities, and limited access to wholesale electricity markets. These programs also depend on widespread customer opt-in to make a real impact on the grid.
“It’s really hard to aggregate enough Nest thermostats to make any kind of dent,”” Sivaram told me. Data centers are different, he said, simply because “they’re enormous, they’re a small city.” They’re also, by nature, virtually controllable and often already interconnected if they’re owned by the same company. Sivaram thinks the potential of flexible data center loads is so promising and the assets themselves so valuable that governments and utilities will opt to organize “bespoke arrangements for data centers to provide their services.”
Sivaram told me he’s also optimistic that utilities will offer data center operators with flexible loads the option to skip the ever-growing interconnection queue, helping hyperscalers get online and turn a profit more quickly.
The potential to jump the queue is not something that utilities have formally advertised as an option, however, although there appears to be growing interest in the idea. An incentive like this will be core to making Emerald AI’s business case work, transmission advocate and president of Grid Strategies Rob Gramlich told me.
Data center developers are spending billions every year on the semiconductor chips powering their AI models, so the typical demand response value proposition — earn a small sum by turning off appliances when the grid is strained — doesn’t apply here. “There’s just not anywhere near enough money in that for a hyperscaler to say, Oh yeah, I’m gonna not run my Nvidia chips for a while to make $200 a megawatt hour. That’s peanuts compared to the bazillions [they] just spent,” Gramlich explained.
For Emerald AI to make a real dent in energy supply and blunt the need for an immediate and enormous grid buildout, a significant number of data center operators will have to adopt the platform. That’s where the partnership with Nvidia comes in handy, Sivaram told me, as the startup is “working with them on the reference architecture” for future AI data centers. “The goal is for all [data centers] to be potentially flexible in the future because there will be a standard reference design,” Sivaram said.
Whether or not data centers will go all in on Nvidia’s design remains to be seen, of course. Hyperscalers have not typically thought of data centers as a flexible asset. Right now, Gramlich said, most are still in the mindset that they need to be operating all 8,760 hours of the year to reach their performance targets.
“Two or three years ago, when we first noticed the surge in AI-driven demand, I talked to every hyperscaler about how flexible they thought they could be, because it seemed intuitive that machine learning might be more flexible than search and streaming,” Gramlich told me. By and large, the response was that while these companies might be interested in exploring flexibility “potentially, maybe, someday,” they were mostly focused on their mandate to get huge amounts of gigawatts online, with little time to explore new data center models.
“Even the ones that are talking about flexibility now, in terms of what they’re actually doing in the market today, they all are demanding 8,760 [hours of operation per year],” Gramlich told me.
Emerald AI is well aware that its business depends on proving to hyperscalers that a degree of flexibility won’t materially impact their operations. Last week, the startup released the results of a pilot demonstration that it ran at an Oracle data center in Phoenix, which proved it was able to reduce power consumption by 25% for three hours during a period of grid stress while still “assuring acceptable customer performance for AI workloads.”
It achieved this by categorizing specific AI tasks — think everything from model training and fine tuning to conversations with chatbots — from high to low priority, indicating the degree to which operations could be slowed while still meeting Oracle’s performance targets. Now, Emerald AI is planning additional, larger-scale demonstrations to showcase its capacity to handle more complex scenarios, such as responding to unexpected grid emergencies.
As transmission planners and hyperscalers alike wait to see more proof validating Emerald AI’s vision of the future, Sivaram is careful to note that his company is not advocating for a halt to energy system expansion. In an increasingly electrified economy, expanding and upgrading the grid will be essential — even if every data center in the world has a flexible load profile.
’We should be building a nationwide transmission system. We should be building out generation. We should be doing grid modernization with grid enhancing technologies,” Sivaram told me. “We just don’t need to overdo it. We don’t need the particularly massive projections that you’re seeing that are going to cause your grandmother’s electricity rates to spike. We can avoid that.”