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Electric vehicles are the future. But what if you can’t buy one now?

As unpredictable as world events have been recently, very few people would’ve put money on the humble Toyota Prius getting a stunning makeover for 2023. Somehow, that’s exactly what happened. Now the all-new, fifth-generation Prius hybrid boasts sleek, almost sports-car-like looks to go with its impressive 57 miles per gallon.
The Prius will need every advantage it can muster. Its sales have been down for years, and hybrid cars also feel almost anachronistic compared to the new crop of high-range, high-performance electric vehicles hitting the market. Why go hybrid when you’re about to have more options than ever when it comes to breaking up with gasoline entirely?
Even the Biden Administration’s Inflation Reduction Act seems to be reinforcing this idea. While the act modernized how EV and plug-in hybrid tax credits work, regular hybrids without plugs have been left out in the cold. In other words, if you want an American-made EV like a Ford F-150 Lightning, you now qualify for a $7,500 tax break; but if you want a hybrid F-150 or Maverick pickup truck, you’re out of luck because those don’t have plugs.
Furthermore, the hybrid — long the standard-bearer for eco-friendly driving — seems to have a target on its back. “Hybrid cars are still incredibly popular, but are they good for the environment?,” NPR wondered in February, probably much to the chagrin of listeners, many of whom have enjoyed “All Things Considered" while commuting in their own hybrids.
This is all deeply unfortunate, especially given how quickly we need to reduce emissions to avoid the worst outcomes of climate change. Whether there's a plug or not is also the wrong way to think about hybrids.
There’s still a strong case to be made for hybrids today. But let’s be clear about what that case isn’t: an argument for extending the internal combustion era or to slow-walk EV adoption. Rather, hybrids can and should be seen as an essential tool for reducing vehicle emissions right now, and as cars that still have tremendous advantages EVs don’t have yet.
The auto industry’s move toward zero-emission vehicles is now basically inevitable. But there’s still a long way to go. In the interim, cars that pair electricity and gasoline can play a vital role in making the air cleaner and serving as a gateway drug for widespread EV adoption.
For a long time, the primary appeal of a hybrid car was that it would help you save money on gas. But they do much more than that. The science is clear: Hybrid vehicles generate fewer tailpipe emissions than their all-gasoline counterparts, and obviously none when running only on electricity. In fact, 2021 data from the U.S. Department of Energy indicates hybrids produce about half the carbon dioxide on average that fully internal-combustion cars do. The numbers are even better for plug-in hybrids.
Of course, battery EVs fare the best; the only emissions they’re tied to are related to vehicle and battery production and charging. If your goal with your next car purchase is to cut down on CO2, this is a superb way to do so.
As for plug-in hybrids, those have gotten a bad rap in recent years with various studies (especially out of Europe) claiming they pollute much more than automakers advertise. Certainly, that wouldn’t be the car industry’s first rodeo when it comes to greasing emissions — remember Dieselgate?
One thing that hasn’t made headlines is the fact that in Europe, many corporations took advantage of government subsidies to buy PHEVs for their corporate fleets, but company car owners often didn’t charge them. The result is a heavier car, thanks to its additional batteries, that isn’t being used as intended.
The moral of this story: If you drive a PHEV, make sure to plug it in so that it can be driven in all-electric mode properly. The average PHEV gets between 20 and 40 miles of electric range, and given that most Americans drive around 40 miles a day on average, you may be surprised how much gasoline you don’t end up using.
You have more options than ever before when it comes to EVs, and things will get even better in the years to come. Just about every automaker is planning an aggressive EV rollout across multiple categories — trucks, vans, even convertibles — and multiple price points. Electric range is getting better, and thanks to the IRA, EVs built in North America will come with enticing tax credits. Starting next year, those credits will even be applied at the point of sale at the dealership, so you won’t even need to wait on a tax return to reap the benefits.
But there’s still a lot of daylight between where the EV market is now and where it will go next. America’s public charging network is woefully inadequate and many providers offer an infamously subpar experience. Few good charging solutions exist for city dwellers and those who live in apartments. (In fact, I’ve been seeing more and more EVs here in New York charged by 100-foot extension cords running out of windows, which is suboptimal for countless reasons.) Whether you’re into road trips or not, long distances remain a challenge for many EVs too, thanks to these network issues.
Tesla still has objectively the best charging network and it’s opening up to other EVs, but that’s a ways off. So is the network expansion that will be driven by the IRA’s incentives.
Then there's the fact the best EVs are comparatively hard to buy. Many of the really in-demand new EVs — the Mustang Mach-E, the Hyundai Ioniq 5, and the Kia EV6 — are tough to find and still impacted by supply chain issues. If you want a car with great range, a beautiful interior, and excellent range, get in line. Now, to be fair, supply remains super weird across the whole automotive industry, but the most desirable electric cars still seem to have among the longest lines.
EVs remain expensive as well, even by modern standards; by late last year, the average EV was priced around $65,000, around $20,000 more than a typical new vehicle's price tag. That too should change as batteries get cheaper and more options come to market, but for now, going electric could mean sticker shock, too — especially if your EV does not qualify for the new tax breaks.
In other words, it should get much easier to be an EV owner in the next few years. Until then, if these barriers to entry are too onerous, consider a hybrid instead.
There’s also the unfortunate matter of how “green” our electricity really is. Recently, Polestar and Rivian — two companies with every incentive to get you to buy their EVs — jointly commissioned a study that urged a dramatic increase in renewable energy powering both the automotive supply chain and electricity sources in order for these vehicles to be maximally effective at deterring climate change.
EVs alone will not be enough to reduce the harmful effects of the transportation sector. While it’s hard to say “be patient” when we directly experience climate change, we must realize that making changes that should’ve happened decades ago will be a process.
Until then, there’s great value in doing whatever can be done to reduce CO2 emissions, and driving hybrids — to say nothing of walking, biking, and taking public transit — can be crucial to that too.
Are hybrid cars essentially a stopgap to full EV adoption? At this point, it feels like the definitive answer is yes. Car companies like General Motors, Ford, Volvo, and Volkswagen all say they plan to phase out internal combustion entirely by the middle of the next decade, and even if they try to renege on their promises, governments from Brussels to California are banning the sale of new gasoline cars around the same time.
Between regulations and market forces — especially China’s aggressive EV push — the writing is on the wall for gasoline cars. Reducing emissions will be the single most crucial guiding force for the auto industry over the next few decades. In the meantime, and for that very reason, more and more hybrid options are coming to market.
Sure, the Prius’ sales figures don’t look great, but the venerable Toyota Tacoma truck is heavily expected to offer a hybrid option soon. The Toyota Sienna minivan is now only offered as a hybrid, as is the quirky new Toyota Crown sedan. Honda brought back the Accord Hybrid for 2023 and the all-new CR-V Hybrid looks promising as well. Mazda is finally dipping its toes into that market with the new CX-90 plug-in hybrid. Even the beloved Mazda Miata, the gold standard for affordable sports cars, is heavily rumored to have some kind of electrification when an all-new one arrives in the next few years. And as of this year, every new Volvo you can buy is a hybrid if it’s not a full EV.
The point is, while EVs are getting the splashy headlines, car companies aren’t yet done with hybrids. Not by a long shot. In fact, electrification is likely to become even more common as we start to approach the end of the internal combustion era, particularly as battery costs start to go down.
Think of it this way: If the Chevy Corvette can go hybrid, so can you.
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Rob takes Jesse through our battery of questions.
Every year, Heatmap asks dozens of climate scientists, officials, and business leaders the same set of questions. It’s an act of temperature-taking we call our Insiders Survey — and our 2026 edition is live now.
In this week’s Shift Key episode, Rob puts Jesse through the survey wringer. What is the most exciting climate tech company? Are data centers slowing down decarbonization? And will a country attempt the global deployment of solar radiation management within the next decade? It’s a fun one! Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap, and Jesse Jenkins, a professor of energy systems engineering at Princeton University.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
You can also add the show’s RSS feed to your podcast app to follow us directly.
Here is an excerpt from our conversation:
Robinson Meyer: Next question — you have to pick one, and then you’ll get a free response section. Do you think AI and data centers energy needs are significantly slowing down decarbonization, yes or no?
Jesse Jenkins: Significantly. Yeah, I guess significantly would … yes, I think so. I think in general, the challenge we have with decarbonization is we have to add new, clean supplies of energy faster than demand growth. And so, in order to make progress on existing emissions, you have to exceed the demand growth, meet all of that growth with clean resources, and then start to drive down emissions.
If you look at what we’ve talked about — are China’s emissions peaking, or global emissions peaking? I mean, that really is a game. It’s a race between how fast we can add clean supply and how fast demand for energy’s growing. And so in the power sector in particular, an area where we’ve made the most progress in recent years in cutting emissions, now having a large, and rapid growth in electricity demand for a whole new sector of the economy — and one that doesn’t directly contribute to decarbonization, like, say, in contrast to electric vehicles or electrifying heating —certainly makes things harder. It just makes that you have to run that race even faster.
I would say in the U.S. context in particular, in a combination of the Trump policy environment, we are not keeping pace, right? We are not going to be able to both meet the large demand growth and eat into the substantial remaining emissions that we have from coal and gas in our power sector. And in particular, I think we’re going to see a lot more coal generation over the next decade than we would’ve otherwise without both AI and without the repeal of the Biden-era EPA regulations, which were going to really drive the entire coal fleet into a moment of truth, right? Are they gonna retrofit for carbon capture? Are they going to retire? Was basically their option, by 2035.
And so without that, we still have on the order of 150 gigawatts of coal-fired power plants in the United States, and many of those were on the way out, and I think they’re getting a second lease on life because of the fact that demand for energy and particularly capacity are growing so rapidly that a lot of them are now saying, Hey, you know what, we can actually make quite a bit of money if we stick around for another 5, 10, 15 years. So yeah, I’d say that’s significantly harder.
That isn’t an indictment to say we shouldn’t do AI. It’s happening. It’s valuable, and we need to meet as much, if not all of that growth with clean energy. But then we still have to try to go faster, and that’s the key.
Mentioned:
This year’s Heatmap Insiders Survey
Last year’s Heatmap Insiders Survey
The best PDF Jesse read this year: Flexible Data Centers: A Faster, More Affordable Path to Power
The best PDF Rob read this year: George Marshall’s Guide to Merleau-Ponty's Phenomenology of Perception
This episode of Shift Key is sponsored by …
Heatmap Pro brings all of our research, reporting, and insights down to the local level. The software platform tracks all local opposition to clean energy and data centers, forecasts community sentiment, and guides data-driven engagement campaigns. Book a demo today to see the premier intelligence platform for project permitting and community engagement.
Music for Shift Key is by Adam Kromelow.
They still want to decarbonize, but they’re over the jargon.
Where does the fight to decarbonize the global economy go from here? The past 12 months, after all, have been bleak. Donald Trump has pulled the United States out of the Paris Agreement (again) and is trying to leave a precursor United Nations climate treaty, as well. He ripped out half the Inflation Reduction Act, sidetracked the Environmental Protection Administration, and rechristened the Energy Department’s in-house bank in the name of “energy dominance.” Even nonpartisan weather research — like that conducted by the National Center for Atmospheric Research — is getting shut down by Trump’s ideologues. And in the days before we went to press, Trump invaded Venezuela with the explicit goal (he claims) of taking its oil.
Abroad, the picture hardly seems rosier. China’s new climate pledge struck many observers as underwhelming. Mark Carney, who once led the effort to decarbonize global finance, won Canada’s premiership after promising to lift parts of that country’s carbon tax — then struck a “grand bargain” with fossiliferous Alberta. Even Europe seems to dither between its climate goals, its economic security, and the need for faster growth.
Now would be a good time, we thought, for an industry-wide check-in. So we called up 55 of the most discerning and often disputatious voices in climate and clean energy — the scientists, researchers, innovators, and reformers who are already shaping our climate future. Some of them led the Biden administration’s climate policy from within the White House; others are harsh or heterodox critics of mainstream environmentalism. And a few more are on the front lines right now, tasked with responding to Trump’s policies from the halls of Congress — or the ivory minarets of academia.
We asked them all the same questions, including: Which key decarbonization technology is not ready for primetime? Who in the Trump administration has been the worst for decarbonization? And how hot is the planet set to get in 2100, really? (Among other queries.) Their answers — as summarized and tabulated by my colleagues — are available in these pages.
You can see whether insiders think data centers are slowing down decarbonization and what folks have learned (or, at least, say they’ve learned) from the repeal of clean energy tax credits in the Inflation Reduction Act.
But from many different respondents, a mood emerged: a kind of exhaustion with “climate” as the right frame through which to understand the fractious mixture of electrification, pollution reduction, clean energy development, and other goals that people who care about climate change actually pursue. When we asked what piece of climate jargon people would most like to ban, we expected most answers to dwell on the various colors of hydrogen (green, blue, orange, chartreuse), perhaps, or the alphabet soup of acronyms around carbon removal (CDR, DAC, CCS, CCUS, MRV). Instead, we got:
“‘Climate.’ Literally the word climate, I would just get rid of it completely,” one venture capitalist told us. “I would love to see people not use 'climate change' as a predominant way to talk to people about a global challenge like this,” seconded a former Washington official. “And who knows what a ‘greenhouse gas emission’ is in the real world?” A lobbyist agreed: “Climate change, unfortunately, has become too politicized … I’d rather talk about decarbonization than climate change.”
Not everyone was as willing to shift to decarbonization, but most welcomed some form of specificity. “I’ve always tried to reframe climate change to be more personal and to recognize it is literally the biggest health challenge of our lives,” the former official said. The VC said we should “get back to the basics of, are you in the energy business? Are you in the agriculture business? Are you in transportation, logistics, manufacturing?”
“You're in a business,” they added, “there is no climate business.”
Not everyone hated “climate” quite as much — but others mentioned a phrase including the word. One think tanker wanted to nix “climate emergency.” Another scholar said: “I think the ‘climate justice’ term — not the idea — but I think the term got spread so widely that it became kind of difficult to understand what it was even referring to.” And one climate scientist didn’t have a problem with climate change, per se, but did say that people should pare back how they discuss it and back off “the notion that climate change will result in human extinction, or the sudden and imminent end to human civilization.”
There were other points of agreement. Four people wanted to ban “net zero” or “carbon neutrality.” One scientist said activists should back off fossil gas — “I know we’re always trying to try convince people of something, but, like, the entire world calls it ’natural gas’” — and another scientist said that they wished people would stop “micromanaging” language: “People continually changing jargon to try and find the magic words that make something different than it is — that annoys me.”
Two more academics added they wish to banish discussion of “overshoot”: “It’s not clear if it's referring to temperatures or emissions — I just don't think it's a helpful frame for thinking about the problem.”
“Unit economics,” “greenwashing,” and — yes — the whole spectrum of hydrogen colors came in for a lashing. But perhaps the most distinctive ban suggestion came from Todd Stern, the former chief U.S. climate diplomat, who negotiated the Kyoto Protocol and the Paris Agreement.
“I hate it when people say ’are you going to COP?’” he told me, referring to the United Nations’ annual climate summit, officially known as the Conference of the Parties. His issue wasn’t calling it “COP,” he clarified. It was dropping the definite article.
“The way I see it, no one has the right to suddenly become such intimate pals with ‘COP.’ You go to the ball game or the conference or what have you. And you go to ‘the COP,’” he said. “I am clearly losing this battle, but no one will ever hear me drop the ‘the.’”
Now, since I talked to Stern, the United States has moved to drop the COP entirely — with or without the “the” — because Trump took us out of the climate treaty under whose aegis the COP is held. But precision still counts, even in unfriendly times. And throughout the rest of this package, you’ll find insiders trying to find a path forward in thoughtful, insightful, and precise ways.
You’ll also find them remaining surprisingly upbeat — and even more optimistic, in some ways, than they were last year. Twelve months ago, 30% of our insider panel thought China would peak its emissions in the 2020s; this year, a plurality said the peak would come this decade. Roughly the same share of respondents this year as last year thought the U.S. would hit net zero in the 2060s. Trump might be setting back American climate action in the near term. But some of the most important long-term trends remain unchanged.
OUR PANEL INCLUDED… Gavin Schmidt, director of the NASA Goddard Institute for Space Studies | Ken Caldeira, senior scientist emeritus at the Carnegie Institution for Science and visiting scholar at Stanford University | Kate Marvel, research physicist at the NASA Goddard Institute for Space Studies | Holly Jean Buck, associate professor of environment and sustainability at the University at Buffalo | Kim Cobb, climate scientist and director of the Institute at Brown for Environment and Society | Jennifer Wilcox, chemical engineering professor at the University of Pennsylvania and former U.S. Assistant Secretary for Fossil Energy and Carbon Management | Michael Greenstone, economist and director of the Energy Policy Institute at the University of Chicago | Solomon Hsiang, professor of global environmental policy at Stanford University | Chris Bataille, global fellow at Columbia University’s Center on Global Energy Policy | Danny Cullenward, senior fellow at the Kleinman Center for Energy Policy at the University of Pennsylvania | J. Mijin Cha, environmental studies professor at UC Santa Cruz and fellow at Cornell University’s Climate Jobs Institute | Lynne Kiesling, director of the Institute for Regulatory Law and Economics at Northwestern University | Daniel Swain, climate scientist at the University of California Agriculture and Natural Resources | Emily Grubert, sustainable energy policy professor at the University of Notre Dame | Jon Norman, president of Hydrostor | Chris Creed, managing partner at Galvanize Climate Solutions | Amy Heart, senior vice president of public policy at Sunrun | Kate Brandt, chief sustainability officer at Google | Sophie Purdom, managing partner at Planeteer Capital and co-founder of CTVC | Lara Pierpoint, managing director at Trellis Climate | Andrew Beebe, managing director at Obvious Ventures | Gabriel Kra, managing director and co-founder of Prelude Ventures | Joe Goodman, managing partner and co-founder of VoLo Earth Ventures | Erika Reinhardt, executive director and co-founder of Spark Climate Solutions | Dawn Lippert, founder and CEO of Elemental Impact and general partner at Earthshot Ventures | Rajesh Swaminathan, partner at Khosla Ventures | Rob Davies, CEO of Sublime Systems | John Arnold, philanthropist and co-founder of Arnold Ventures | Gabe Kleinman, operating partner at Emerson Collective | Amy Duffuor, co-founder and general partner at Azolla Ventures | Amy Francetic, managing general partner and founder of Buoyant Ventures | Tom Chi, founding partner at At One Ventures | Francis O’Sullivan, managing director at S2G Investments | Cooper Rinzler, partner at Breakthrough Energy Ventures | Gina McCarthy, former administrator of the U.S. Environmental Protection Agency | Neil Chatterjee, former commissioner of the Federal Energy Regulatory Commission | Representative Scott Peters, member of the U.S. House of Representatives | Todd Stern, former U.S. special envoy for climate change | Representative Sean Casten, member of the U.S. House of Representatives | Representative Mike Levin, member of the U.S. House of Representatives | Zeke Hausfather, climate research lead at Stripe and research scientist at Berkeley Earth | Shuchi Talati, founder and executive director of the Alliance for Just Deliberation on Solar Geoengineering | Nat Bullard, co-founder of Halcyon | Bill McKibben, environmentalist and founder of 350.org | Ilaria Mazzocco, senior fellow at the Center for Strategic and International Studies | Leah Stokes, professor of environmental politics at UC Santa Barbara | Noah Kaufman, senior research scholar at Columbia University’s Center on Global Energy Policy | Arvind Ravikumar, energy systems professor at the University of Texas at Austin | Jessica Green, political scientist at the University of Toronto | Jonas Nahm, energy policy professor at Johns Hopkins SAIS | Armond Cohen, executive director of the Clean Air Task Force | Costa Samaras, director of the Scott Institute for Energy Innovation at Carnegie Mellon University | John Larsen, partner at Rhodium Group | Alex Trembath, executive director of the Breakthrough Institute | Alex Flint, executive director of the Alliance for Market Solutions
The Heatmap Insiders Survey of 55 invited expert respondents was conducted by Heatmap News reporters during November and December 2025. Responses were collected via phone interviews. All participants were given the opportunity to record responses anonymously. Not all respondents answered all questions.
Plus, which is the best hyperscaler on climate — and which is the worst?
The biggest story in energy right now is data centers.
After decades of slow load growth, forecasters are almost competing with each other to predict the most eye-popping figure for how much new electricity demand data centers will add to the grid. And with the existing electricity system with its backbone of natural gas, more data centers could mean higher emissions.
Hyperscalers with sustainability goals are already reporting higher emissions, and technology companies are telling investors that they plan to invest hundreds of billions, if not trillions of dollars, into new data centers, increasingly at gigawatt scale.
And yet when we asked our Heatmap survey participants “Do you think AI and data centers’ energy needs are significantly slowing down decarbonization?” only about 34% said they would, compared to 66% who said they wouldn’t.
There were some intriguing differences between different types of respondents. Among our “innovator” respondents — venture capitalists, founders, and executives working at climate tech startups — the overwhelming majority said that AI and data centers are not slowing down decarbonization. “I think it’s the inverse — I think we want to launch the next generation of technologies when there’s demand growth and opportunity to sell into a slightly higher priced, non-commoditized market,” Joe Goodman co-founder and managing partner at VoLo Earth Ventures, told us.
Not everyone in Silicon Valley is so optimistic, however. “I think in a different political environment, it may have been a true accelerant,” one VC told us. “But in this political environment, it’s a true albatross because it’s creating so many more emissions. It’s creating so much stress on the grid. We’re not deploying the kinds of solutions that would be effective."
Scientists were least in agreement on the question. While only 47% of scientists thought the growth of data centers would significantly slow down decarbonization, most of the pessimistic camp was in the social sciences. In total, over 62% of the physical scientists we surveyed thought data centers weren’t slowing down decarbonization, compared to a third of social scientists.
Michael Greenstone, a University of Chicago economist, told us he didn’t see data centers and artificial intelligence as any different from any other use of energy. “I also think air conditioning and lighting, computing, and 57,000 other uses of electricity are slowing down decarbonization,” he said. The real answer is the world is not trying to minimize climate change.”
Mijin Cha, an assistant professor of environment studies at the University of California Santa Cruz, was even more gloomy, telling us, “Not only do I think it’s slowing down decarbonization, I think it is permanently extending the life of fossil fuels, especially as it is now unmitigated growth.”
Some took issue with the premise of the question, expressing skepticism of the entire AI industry. “I’m actually of the opinion that most of the AI and data center plans are a massive bubble,” a scientist told us. “And so, are there plans that would be disruptive to emissions? Yes. Are they actually doing anything to emissions yet? Not obvious.”
We also asked respondents to name the “best” and “worst” hyperscalers, large technology companies pursuing the data center buildout. Many of these companies have some kind of renewables or sustainability goal, but there are meaningful differences among them. Google and Microsoft look to match their emissions with non-carbon-power generation in the same geographic area and at the same time. The approach used by Meta and Amazon, on the other hand, is to develop renewable projects that have the biggest “bang for the buck” on global emissions by siting them in areas with high emissions that the renewable generation can be said to displace.
Among our respondents, the 24/7 “time and place” approach is the clear winner.
Google was the “best” pick for 19 respondents, including six who said “Google and Microsoft.” By contrast, Amazon and Meta had just three votes combined.
As for the “worst,” there was no clear consensus, although two respondents from the social sciences picked “everyone besides Microsoft and Google” and “everyone but Google and Microsoft.” Another one told us, “The best is a tie between Microsoft and Google. Everyone else is in the bottom category.”
A third social scientist summed it up even more pungently. “Google is the best, Meta is the worst. Evil corporation” — though with more expletives than that.
The Heatmap Insiders Survey of 55 invited expert respondents was conducted by Heatmap News reporters during November and December 2025. Responses were collected via phone interviews. All participants were given the opportunity to record responses anonymously. Not all respondents answered all questions.