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Ambient Carbon is doing the methane equivalent of point source carbon capture in dairy barns.

In the world of climate and energy, “emissions” is often shorthand for carbon dioxide, the most abundant anthropogenic greenhouse gas in the world. Similarly, talk of emissions capture and removal usually centers on the growing swath of technologies that either prevent CO2 from entering the atmosphere or pull it back out after the fact.
Discussions and frameworks for reducing methane, which is magnitudes more potent than CO2 in the short-term, have been far less common — but the potential impact could be huge.
“If you can accelerate the decrease of methane in the atmosphere, you actually could have a much more significant climate impact, much faster than with CO2,” Gabrielle Dreyfus, chief scientist at the Institute for Governance & Sustainable Development, told me. “People often talk about gigatons of CO2 removal. But because of the potency of methane, for a similar level of temperature impact, you’re talking about megatons.”
Over the past year or so, this conversation has finally started to gain traction. Last October, the National Academies of Sciences, Engineering, and Medicine released a report on atmospheric methane removal, recommending that the U.S. develop a research agenda for methane removal technologies and establish methodologies to assess their impacts. Dreyfus chaired the committee that authored the report.
And one startup, at least — Denmark-based Ambient Carbon — is trying to commercialize its methane-zapping tech. Last week, the company announced that it had successfully trialed its “methane eradication photochemical system” at a dairy barn in Denmark, eliminating the majority of methane from the barn’s air. It’s also aiming to deploy a prototype in the U.S., at a farm in Indiana, by year’s end.
The way the company’s process works is more akin to point source carbon capture, in which emissions are pulled from a smokestack, than it is to something like direct air capture, in which carbon dioxide is removed from ambient air. Inside a dairy barn, cows are continually belching methane, producing high concentrations of the gas that are typically vented into the atmosphere. Instead, Ambient Carbon captures this noxious air from the barn’s ventilation ducts and brings it into an enclosed reactor.
Inside the reactor, which uses electricity from the grid, UV light activates chlorine molecules, splitting their chemical bonds to form unstable radicals. These radicals then react with methane, breaking down the potent gas and converting it into CO2, water, and other byproducts. The whole process mimics the natural destruction of atmospheric methane, which would normally take a decade or more, while Ambient Carbon’s system does it in a matter of seconds. Much of the chlorine gets recycled back into the process, and the CO2 is released into the air.
That might sound less than ideal. Famously, carbon dioxide is bad. This molecule alone is responsible for two-thirds of all human-caused global warming. But because methane is over 80 times as potent as CO2 over a 20-year timeframe, and since it would eventually break down into carbon dioxide in the atmosphere anyway, accelerating that inevitable process turns out to be a net good for the climate.
“The amount of CO2 produced by methane when it oxidizes has about 50 times smaller climate effect than the methane that produced it,” Zeke Hausfather, a climate scientist and climate research lead at Stripe, told me. “So you get a 98% reduction in the warming effects by converting methane to CO2, which I think is a pretty good deal.”
As he sees it, preventing methane emissions in the first place or destroying the molecules before they’re released, as Ambient Carbon is doing, is far more impactful than pursuing after-the-fact atmospheric methane removal. Because while CO2 can linger in the air for centuries — making removal a necessity for near-term planetary cooling — when it comes to methane, “if you cut emissions, you cool the planet pretty quickly, because all that previous warming from methane goes away over the course of a decade or two.”
Agriculture represents 40% of global methane emissions, the largest single source, making the industry a ripe target for de-methane-ization. Ambient Carbon’s tech is only really effective when methane concentrations are relatively high, the company’s CSO, Matthew Johnson, told me — which still leaves a large addressable market given that in many parts of the world, cows are mostly kept in dairy barns, where methane accumulates.
In its trial, Ambient Carbon’s system eliminated up to 90% of dairy barn methane at concentrations ranging from 4.3 parts per million to 44 parts per million. But while the system can theoretically operate at the lower end of that range, Johnson told me it’s only truly energy efficient at 20 parts per million and above. “It’s a question of cost benefit, because we could remove 99% [of the methane from dairy barns] but if you do that, that marginal cost is more energy,” Johnson explained, telling me that the company’s system will likely aim to remove between 80% to 90% of barn methane.
One reason methane destruction and removal technology hasn’t gained much traction is that capturing methane — whether from the atmosphere, a smokestack, or a ventilation duct — is far more challenging than capturing CO2, given that it’s so much less prevalent in the atmosphere. Atmospheric methane is relatively diffuse, with an average concentration of just about 2 parts per million, compared with roughly 420 parts per million for CO2. “I heard the analogy used that if pulling carbon dioxide out of the atmosphere is finding a needle in a haystack, pulling methane out of the atmosphere is pulling dust off the needle in that haystack,” Dreyfus told me.
Because of methane’s relative chemical stability, removing it from the air also requires a strong oxidant, such as chlorine radicals, to break it down. CO2 on the other hand, can be separated from the air with sorbents or membranes, which is a technically simpler process.
Other nascent approaches to methane destruction and removal include introducing chlorine radicals into the open atmosphere and adding soil amendments to boost the effectiveness of natural methane sinks. Among these options, Ambient Carbon’s approach is the furthest along, most well-understood, and likely also lowest-risk. After its successful field trial, “there is not much uncertainty remaining about whether or not this does the claimed thing,” Sam Abernethy, a methane removal scientist at the nonprofit Spark Climate Solutions, told me. “The main questions remaining are whether they can be cost-effective at progressively lower concentrations, whether they can get more methane destroyed per energy input. And that’s something they’ve been improving every year since they started.”
Venture firms have yet to jump onboard though. Thus far, Ambient Carbon’s funding has come from agricultural partners such as Danone North America and Benton Group Dairies, which are working with the company to conduct its field trials. Additional collaboration and financial support comes from organizations such as the Hofmansgave Foundation, a Danish philanthropic group, and Innovation Fund Denmark. Johnson told me the startup also has a number of unnamed angel investors.
Whether or not this tech could ever become efficient enough to tackle more dilute methane emissions — and thus make true atmospheric methane removal feasible — remains highly uncertain. Questions also remain about how these technologies, if proven to be workable, would ultimately be able to scale. For instance, would methane destruction and removal depend more on government policies and regulations, or on market-based incentives?
In the short term, voluntary corporate commitments appear to be the main drivers of interest when it comes to methane destruction specifically. “A lot of food companies have made public pledges that they’re going to reduce their greenhouse gas emissions,” Johnson told me. As he noted, ubiquitous brands such as Kraft Heinz, General Mills, Danone, and Starbucks have all joined the Dairy Methane Action Alliance, which aims to “accelerate action and ambition to drive down methane emissions across dairy supply chains,” according to its website.
The way Ambient Carbon envisions this market working, its food industry partners would be the ones to encourage farms to buy the startup’s methane-destroying units, and would pay farmers a premium for producing low-emissions products. This would enable farmers to cover the system’s cost within five years, and eventually generate additional revenue. Whether the food companies would pass the green premium onto consumers, however, remains to be seen.
But as with the carbon dioxide removal sector, voluntary corporate commitments and carbon crediting schemes will likely only go so far. “Most of what’s going to drive methane elimination is going to be policy,” Hausfather told me. Denmark, where Ambient Carbon conducted its first trial, is set to become the first country in the world to implement a tax on agricultural emissions, starting in 2030. Europe also has a comprehensive greenhouse gas reduction framework, as do states such as California, Washington, and New York.
“It’s such a low-hanging fruit of climate impacts that it’s hard to imagine it’s not going to be regulated pretty substantially in the future,” Hausfather told me. But stringent regulatory requirements are often shaped by the technologies that have been established as effective. And in that sense, what Ambient Carbon is doing today could help pave the way for the ambitious methane targets of tomorrow.
“Moving from a lot of the voluntary pledges that we have towards more mandatory requirements I think is going to have a really important role to play,” Dreyfus told me. “But I think it’s going to be easier if we have more proven technologies to get there.”
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The movement against data centers is raising up a raison d'etre of the anti-renewables movement: protecting would-be farmland.
Farm owners and operators across the U.S. are winning national headlines almost every week for rejecting big dollar offers from data center developers. In Hanover County, Virginia, protestors are chanting “Grow Tomatoes, Not Data Centers.” In Pennsylvania and elsewhere, Republican legislators are mulling proposals to block the sale of so-called “prime farmland” for data center development. In Texas, the fight over data center development has engulfed the race for the state’s ag commissioner seat. In the Midwest, where agriculture reigns supreme, statewide races and congressional campaigns are slowly but surely being defined by the issue. Like in Nebraska where Austin Ahlman, an independent candidate running for Congress in Nebraska’s first district, told me he believes the data center backlash is reflective of a populist politics that broadly criticize elites and top-down control of the economy: “I think sometimes people misunderstand the anxieties of rural Americans when it comes to these data centers because a lot of their fears are about control long term.”
Unlike the farmland backlash around renewable energy development, the loudest critics are on the anti-monopolist left. On Wednesday, the prominent opposition group Food and Water Watch signaled farmland could soon be a watchword in the national data center debate – in a fashion analogous to what we’ve seen with renewable energy. The organization’s blog post entitled “The AI Data Center Boom Is Coming for Farmers” declared data centers verboten because of the threat they posed to “small and midsized family farmers.” Mitch Jones, deputy director of the campaign outfit, said he believes the threat to farmland is “a compelling reason to oppose data center development” but that his organization’s fight is primarily focused on protecting small business owners and an anti-monopoly sentiment.
“If data centers are coming into their areas, this puts even more pressure on them. It drives up the cost of their electricity, just as it does anyone else. It competes with them for water for crops, and it affects the value of their land in a perverse way,” Jones told me.
None of this should be surprising. An agricultural workforce has always been a good barometer for figuring out if a community will accept new infrastructure of any kind. We’ve seen as much time and time again with renewable energy, carbon capture, fossil energy and mining, just to name a few industries.
This same rule is true with data centers. In April, county commissioners in Kosciusko County, Indiana, unanimously rejected a Prologis data center; nearly 90% of acreage in Kosciusko County is being actively farmed, according to the Heatmap Pro database. Linn County, Iowa, in February enacted a rule severely restricting data center development in unincorporated areas; almost three-fourths of the land is used by the ag sector. A potential Amazon facility is causing heartburn in Clinton County, Ohio; nearly all land in the county is used for farming and utility-scale solar development has a recent history of conflict with landowners.
To be candid, I’m struck by the similarity in the backlash over siting data centers on farmland – a resemblance so close that some counties are starting to restrict renewable energy and data center development on farmland at the same time. This week, Eau Claire County, Wisconsin created a new “farmland preservation plan” discouraging utility-scale solar energy and data centers on any potential farmland. (More than 40% of land in this county is currently being used for farmland, according to Heatmap Pro.)
Jones at Food and Water Watch said his organization taking on the “protect farmland” mantle had nothing to do with the success this argument has had against renewable energy. “That thought never entered my head,” he told me, adding that if communities respond to the data center backlash by taking steps that short-circuit solar and wind too, that’s “a coincidence.”
I kept pressing. What if the pivot to farmland protection leads to more communities restricting renewable energy along with the data centers? “If you’re looking for a reason to oppose solar and wind, you can come up with that without having to attach data centers to it,” Jones said. “We’ve seen rural communities oppose solar and wind before data centers blew up across the country. It’s nothing new.”
And more of the week’s top news around project fights.
1. Virginia Beach, Virginia – The right-wing interest group lawsuit against Dominion Energy’s Coastal Virginia offshore wind is now dead, concluding one of the wackier tales of the Trump 2.0 energy era.
2. Box Elder County, Utah – Call it the Box Elder County massacre.
3. Davidson County, Tennessee – We have the latest updates in the Nashville Zoo data center drama and they’re a doozy and a half.
4. Clark County, Ohio – Yet another utility-scale solar farm is in the Ohio state permitting graveyard.
A conversation with Hanson Wood of RWE
This week’s conversation is with Hanson Wood, chief development officer for solar developer RWE. Wood’s perspective felt crucial at a moment when the data center boom is leading to so much deal volume – even after the repeal of the Inflation Reduction Act. So I reached out to his team to see if we could talk about how he’s evaluating all things Fight-related, including the impacts of the data center backlash on solar itself. The following conversation was lightly edited for clarity.
How is solar finding opportunities in the data center development space? I know there’s conversations about speed-to-power and some deal volume, but help us get a better sense of the level of capacity being sought versus fossil or other forms of energy.
Great question. To contextualize, I think it just makes sense to talk about energy demand overall. Solar is filling the base of where the majority of load growth and generation is coming from and going to be served.
Over the last decade, the cost of solar has gone down dramatically. It’s become a very modular technology being deployed in a variety of locations. It can be deployed very quickly at low cost. It can ramp to meet short-term demand needs. And within the space of just energy demand, across utilities and large industrial data center companies, the reality is no single technology is going to be able to serve overall demand. Everything from solar to onshore wind and geothermal and other forms of flexible generation are needed.
What this speaks to is how our grid is pretty finite. We have to be able to mix and match a variety of products to be able to meet an ever-growing reliability need. To make it simple, I think solar’s going to serve the largest base of growing demand because it's cheap and it's available. But it’s not going to be the only technology. We need to be able to serve this load growth reliably. And we know this is going to require a diversity of technologies.
From a social license perspective, does solar power for a data center make it more acceptable for a community? Less acceptable? More friendly?
One thing I want to be clear about: I don’t develop data centers. So I’m looking at it through the same view many people in the industry and the public see it.
I think there’s manifold reasons why people have concerns about data centers, overall. I can’t speak for all of them. But what solar does address is, we don’t want to see large price spikes in the short term and solar can really help in that regard. It can provide near-term generation immediately in a lot of instances at one of the lowest costs in the market.
Whether the broader public makes that connection, it’s probably too early to see. There’s probably a lot of anxiety that has to be addressed by that [data center] community.
When it comes to the state of solar development, have the feelings around data center infrastructure we’ve seen in various places impacted solar projects?
Solar is more often in what we consider rural areas where there’s more of a conservative viewpoint generally.
Where I think we stand in the solar industry is that in the 2010s we were looked at as a one-off, and now what we see as the challenge is that as solar scales, communities are looking at the scale and potential of what solar will be bringing. A lot of the conversations we have with [them] are, is this changing the local character? How is this impacting our way of life?
And the way we try to approach that is to highlight a lot of the public benefits. Renewables are generating significant jobs, locally as well as through funding local services. Farmers setting aside land for renewables are also funding their farms and way of life. I’ve heard testimonials from farmers who’ve said they wouldn’t be able to continue on without the revenue from solar or BESS projects.
The broader community is concerned solar is displacing rural farming, but what we hear from rural landowners is that these projects are allowing them to keep their farms.
Most people when they start looking at renewables, they don’t make that connection. They’re primed to ask, what’s the downside here? But it’s nothing in terms of physical land while the economic value it brings is long-term. It’s 30 years — at a time when the American public is seeing lots of headwinds.
I know at a broader level, you’re addressing the conflicts in solar energy. Do you think the solar industry offers any lessons for the folks now trying to get data centers built?
Anyone who is building large infrastructure projects can’t ignore early community engagement. One of the things people should be thinking about as they’re developing projects is these things are going to be here 20, 30 years, right? When we develop those projects we are trying to build relationships in a sustainable fashion.
We really take into consideration the concerns we hear. Again, people are primed to see the downside in any development, and without that early engagement – genuinely – you risk whether other people come along and hear the benefits or feel like their voice mattered in the process of development.