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There’s a lot about the fires in Pacific Palisades, Eaton Canyon, and Sylmar that’s unusual, but they were still entirely predictable.

January is one of the worst months of the year for wildfires — in southern Australia. Not in the metro area of Los Angeles, where it is, technically, supposed to be the rainy season.
But try telling a fire that it’s unseasonal.
At the time of this writing, three wildfires are burning in the Los Angeles area, mostly uncontained: the nearly 3,000-acre Palisades fire in the hills between Santa Monica and Malibu; the 500-acre Hurst fire in Sylmar, northwest of downtown L.A.; and the 2,300-acre Eaton fire outside of Pasadena. The fire has destroyed more than 1,000 buildings — including, apparently, the home of reality TV royals Heidi Montag and Spencer Pratt — and at least two people have died. Emergency management officials told an additional 30,000 people to evacuate immediately, a number that is likely to climb as dry, windy conditions worsen throughout the day on the West Coast. Though it’s still early in the unfolding disaster, forecasters expect fire weather to continue through at least Thursday, and some experts are already saying the event may end up being the costliest wildfire on record.
It’s not the case, however, that this unusual storm has taken emergency management or the public by surprise. “We’ve been advertising this event for several days and talking about how serious it could be starting last week,” Kristen Allison, a fire management specialist with the Southern California Geographic Area Coordination Center, told me. Given the high Santa Ana winds —which, with their 100-mile-per-hour gusts, were strong enough to blow unimpeded over the San Gabriel mountains and hit typically sheltered areas like Pasadena — and the low humidity, forecasters saw all the classic warning signs of wildfire well in advance.
It’s not the wind or dry air that is so atypical for January, though. “We haven’t had significant rain since April, so we’ve been dry for eight or nine months,” Allison went on. “Our fuels are basically bone dry at this point.”
And there is a lot of fuel waiting to burn after the region’s wet spring — a dangerous situation created by the see-sawing between extremes that is typical of climate change. Earlier this year, the U.S. Drought Monitor classified many parts of the state as being in a “moderate” drought, a trend that also has strong links to climate change and will have dried out the vegetation in the hills.
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Making matters worse, the winter storms that usually hit the L.A. area this time of year have tracked north, soaking the Pacific Northwest and Northern California instead. L.A.’s fires, then, are “not so much a temperature story,” Max Moritz, a cooperative extension wildfire specialist at U.C. Santa Barbara’s Bren School of Environmental Science & Management, told me. “This is really more of a precipitation and climate change story.” All the landscape was ever going to need, in other words, was a spark.
It might be a long time before we discover what this particular spark was. But it also doesn’t really matter. “Once fires like this start, there is not a whole lot firefighters can do,” Neil Lareau, a professor of atmospheric science at the University of Nevada, Reno, told me. “The pre-positioning of resources — all of that was there. But you see the impossibility of the task at hand once the fires get going.”
Allison agreed that few who live in the fire-prone hills outside of Malibu or Pasadena are likely to have ignored the warnings just because they’ve otherwise been lucky lately. “People know that if we haven’t had rain in months and months and months, and we got the wind coming — they know this is fire weather,” Allison said. The lack of significant casualties so far might be attributed to the fact that as awful as the physical destruction is, this is also what southern California does, even if it’s an unusual time of year.
But Scott Capps, an atmospheric scientist and the head of Atmospheric Data Solutions, a forecasting firm, pointed out to me in an email that just because we expect fire weather, “we cannot predict where and when a wildfire ignition will happen.” As he explained, the terrain of southern California is complex and extraordinarily difficult to accurately model; in a fast-moving situation like the fires in L.A., the advantages of predicting fire weather quickly reach their limits. Especially when a wildfire starts burning between fuel-rich homes, entire neighborhoods can quickly go up in smoke.
The late author and urban theorist Mike Davis once argued that we should let Malibu burn. “After every major California blaze, homeowners and their representatives take shelter in the belief that if wildfire can’t be prevented, nonetheless, its destructiveness can be tamed,” he wrote, adding: “Yet, as a contemporary Galileo might say … ‘still it burns.’”
Davis was writing in 1998, a time when he described fire season as “late August to early October.” Many would argue now that there isn’t such a thing as a fire “season” anymore. Allison warned me that the forecast looks favorable for fires through Friday, and that “additional winds are coming next week” and “we’re not going to see rain anytime soon.” At a certain point, Davis’ wry pessimism might not seem not so crass.
Moritz, though, wanted to be clear in distinguishing between the inevitabilities. “We have built communities right up into and against flammable landscapes, so yes, it is inevitable that many of these neighborhoods are going to experience a fire,” he explained. But “is it inevitable that we would have this many home losses, or have to evacuate this many people, and who knows how many fatalities may end up emerging — is that part inevitable? No.”
Predicting fires is, of course, vitally important: Warnings and outlooks prevent deaths, promote home-hardening and resilience measures, and help encourage smooth evacuations that, in turn, keep first responders safe. But when you have an alignment of conditions like these, prediction will never equal prevention. Moritz argued that we need to move beyond “preventing” fires, anyway — it’s more important that we begin to think of land use and urban planning as public health measures. “We need to have urban design standards that explicitly address the need for more survivable communities” in southern California, he told me.
Because of the climate, because of bad luck, because of the folly of wanting to live somewhere with that perfect Pacific view — California was going to catch fire. “I think there are going to be some tragic outcomes that we hear about,” Moritz said, “and if there are any lessons that we can take away, it’s that we have to learn to coexist with this kind of inevitable natural hazard.”
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The automaker had a decent second quarter, but projects its best-ever year-end performance, as we wrap up a busy week in the energy economy.
This is an edition of Heatmap Daily, an evening review of the day’s news written by our executive editor. Sign up for it here.
We are now well into the quarterly earning season, and this week we got a bead on some of the energy and climate economy’s biggest stories. Here’s what stuck out to me:
Oil companies had a blow-out quarter. As my colleague Matthew Zeitlin wrote today, oil and gas companies cashed in on the global price surge triggered by the Iran war. Their refining businesses did particularly well. But their results also revealed that global oil demand continues to fall — at least for now.
Some data center bets are starting to pay off. As I wrote on Wednesday, Microsoft had a bonanza quarter, and its Azure cloud business — which allows other companies to rent its data centers — grew faster than Wall Street expected.
That matters because America’s biggest tech companies have spent the past few years transforming into industrial firms, building massive new infrastructure and driving up U.S. electricity demand — and that strategy, contrary to some expectations, seems to be working for now.
Rivian is optimistic. The most important U.S. electric vehicle maker not run by Elon Musk released their second quarter results on Thursday night. The outlook was … decent!
The company delivered almost 12,200 vehicles last quarter. This was Rivian’s best period for sales since the third quarter of last year, when every EV maker’s results were juiced because the Inflation Reduction Act’s EV leasing tax credit expired.
Crucially, this was our first look at Rivian’s sales since it started delivering its more affordable (and well-reviewed) crossover, the R2. That vehicle started going out to customers at the very end of the quarter in mid-June, so we only get a snippet of those deliveries in this number.
More heartening, I think, is Rivian’s forward guidance. It now expects to deliver 65,000 to 70,000 vehicles this year, which implies it will deliver an average of more than 21,000 over the next two quarters. That would make Q3 and Q4 of this year its best sales periods ever.
RJ Scaringe, the company’s CEO, said that R2 sales conversions were running “meaningfully higher” than the company projected. The company still lost $379 million last quarter, but that was much better than analysts had projected.
We last checked in on Rivian when they sold new stock earlier this month to fund collateral for an Energy Department loan that will let them build a second factory in Georgia. On the call yesterday, executives confirmed they expect to start drawing on that loan in early 2027, part of what it painted as a healthy cash flow picture. For all the optimism, though, investors seemingly remain skeptical: Its stock fell 8% today.
It’s 2022 all over again. A war has broken out involving (at least) one large oil-producing country, raising both prices and oil company profits.
Chevron reported Friday a quarterly profit of $12.1 billion, its highest quarterly profit ever. ExxonMobil also announced a blowout quarter on Friday. Its $14.5 billion profit was its highest since the Russian invasion of Ukraine in 2022 (when it posted an almost $20 billion profit in the third quarter). These announcements followed Shell’s Thursday earnings report, which revealed a profit of almost $10 billion, close to double its previous quarter earnings and in range of its 2022-vintage quarters.
What does this mean for decarbonization?
1. It’s refining, stupid.
The story across the oil majors was largely one of getting more profit out of its existing assets, particularly in their refining business.
Shell, for example, said that they were running their refineries at over 100% capacity and that it had shifted production to jet fuel, which had been in especially short supply following the American and Israeli attack on Iran and subsequent closure of the Strait of Hormuz.
The company said it had “significantly higher” trading profits, likely from the volatility of commodity prices due to the start and stop nature of the war. Exxon said that it had “a second-quarter record for diesel production,” and that its chemicals business saw its margins jump by around 180% as its North American facilities were able to count on a steady stream of hydrocarbon feedstocks, unlike rivals in Asia.
“The unprecedented reduction in refining capacity – with nearly 9% of global capacity offline across Russia, China, and the Middle East – limited the supply of gasoline, diesel, and other products,” Exxon said. “As a result, refining margins reached record levels in the quarter.”
Meanwhile Chevron said it was refining over one million barrels of oil per day with “more than 97 percent” utilization.
While this constrained global refining capacity is largely due to military conflict in the Middle East and Russia, refinery capacity has been basically flat in many developed economy markets for decades. In the United States, the newest large refinery was built in 1977, an indication that while the U.S. transportation and energy system is still dominated by fossil fuels, there isn’t much appetite for the billions of capital investment needed to expand capacity for refining gasoline. So, while profits can surge in the short term, it doesn’t necessarily mean blue skies for oil companies.
2. Oil demand is actually falling — for now
Chevron noted that sales of refined products had actually fallen by 4% in the United States and 13% internationally. While in the short run this is likely due to higher prices, it is consistent with falling forecasts for oil demand.
While the International Energy Agency’s “current policies scenario,” which forecasts demand based on a snapshot of existing policies, sees a slow and steady rise through 2050, its “stated policies scenario” based on the trajectory of policy and commitments around energy and climate, sees oil demand peaking at levels slightly about the status quo by around 2030. In the medium run, the IEA said that “Forecast growth of [two million barrels per day] in 2027 results in a two-year pace of expansion well below historical trends.”
BP even announced layoffs of hundreds of employees, according to an internal message seen by Reuters.
This can help explain why, despite the strong profits, investors do not seem particularly jazzed about the oil giants — ExxonMobil and Chevron shares are only up slightly since the beginning of the war in Iran.
3. The high profits are already stoking public outrage
Everyone knew oil prices had risen since the war in Iran began — they could see it at the pump. But the confirmation that the war has spurred record or near-record profits has been fresh meat for environmental groups that want a faster energy transition.
“The mugging at Mar-a-Lago just keeps getting worse. The president said he would sell out Americans to oil and gas CEOs for a billion dollars in campaign donations. Now we know he owns millions of dollars worth of their stock. Those same companies are profiting from Trump’s war of choice, which has killed and injured U.S. service members, and left consumers struggling to stay afloat,” former Washington Governor Jay Inslee said in a statement blasted out by the communications group Climate Power.
The profits also spurred advocates to redouble calls for windfall profit taxes. “It’s fair to put a windfall profits tax on inordinate windfall profits rather than cut off children’s food programs,” Rhode Island Senator Sheldon Whitehouse told the Associated Press. Whitehouse introduced a bill in March that would impose taxes on oil companies in the event of price surges.
And even President Trump, whose presidential campaign was buoyed by donations from the oil and gas industry, called for an investigation into retail gasoline prices last month.
Since 2022, fossil fuels have moved back to the center of the world economy as concerns about shortages, price spikes, and availability have helped push concerns about climate change to the margins of policymaking. However, when oil companies are making more money than ever, it means an uptick in public concern or scrutiny. In the long run, oil companies have to worry about decarbonization; in the short run, they’ll have to worry about their customers.
What’s the deal with all those “America Connects” videos?
The data center lobby is launching a big PR blitz on television and social media, racking up millions of views on evidently AI-generated content boasting economic impacts from new projects and hitting against criticism around energy and water use.
In an interview with me Wednesday, Data Center Coalition CEO Josh Levi explained how and why his organization – the largest and most prominent data center trade group – stood up an “evolving” national advertising campaign called America Connects.
Like me, up until now, you might’ve interacted with the campaign’s materials without knowing it. For weeks I’ve been getting texts from people in my life who know I write about data centers asking if I’d seen these ads on TV streaming platforms and social media sites boasting benefits from data centers, or pushing back on complaints about energy and water use. Most of the videos were quite similar, appeared to be generated using AI (with no AI labeling), and were racking up millions in views and impressions.
“Our paychecks, our hospitals, our national security – all run through data centers,” states one voiceover in a YouTube ad targeted at the Longhorn State with more than 12 million views as of today.
“In Texas, they’re doing more than keeping us connected. Data centers support high-paying jobs and pay billions in taxes. Money that can lower your bills, make schools and roads better and communities safer. And new technology means data centers consume minimal water while funding new power generation for everyone. Data centers: built in Texas. For Texas.”
These videos each are hosted on channels named for specific campaigns in individual states. In Georgia, it’s called Connected Georgia. There’s a Texas Connects, an Indiana Connects, and a Pennsylvania Connects. At least eight state campaigns are happening right now and I’m told more should be expected in the near future. Each state campaign has a near-identical website with links to their promoted videos, statistics about state-level tax contributions, and employment from data centers, and a somewhat modern-looking red, white, and blue design with moving graphics on the landing page.
But finding out who was behind these videos and websites took a lot of digging. None of the state campaign websites have contact information and they were all registered by a proxy firm that gets web addresses for entities that want to remain anonymous. Most of the advertising itself was opaque; it’s not easy to research TV commercial spends and Google doesn’t disclose how much a company or person pays to promote individual ads. But there were signs of significant spending, as Meta’s Facebook and Instagram advertising disclosures revealed to me there was five-figure spending on static images, resulting in millions of potential impressions.
Eventually I was able to figure out what was going on. Each of the state campaigns also described themselves online as nonprofits but in fact, there is one nonprofit. It initially formed for the first state campaign, Virginia Connects. Its public 2024 tax disclosures show the campaign was formed by Levi and others working with the Data Center Coalition. On the DCC’s website, the trade group does have a landing page for what it calls “America Connects” and directs people to each state campaign but, as of today, the organization describes them as “regional coalitions” they “partner” with on “helping educate and engage citizens, policymakers, and other stakeholders on the data center industry, its benefits, and key issues including energy, water, economic development, and community engagement.”
In our interview, Levi explained these state campaigns aren’t just partners – they’re creations of a single nonprofit he said was “stood up” by the trade group named America Connects, and it began in 2024 through the Virginia Connects campaign. America Connects is now “a vehicle by which the broader community can engage and participate” in what Levi described as “broader industry messaging” that isn’t “just project by project.” It’s a direct response, Levi said, to the lack of any industrywide PR offensive challenging the mountain of public opposition to data centers shown in poll after poll. (With the exception of that one Meta ad campaign.)
“What we have heard very clearly is that a lot of the partners we work with, but also a lot of the voices from the public at large, is that the industry broadly needs to do a better job communicating. A better job talking about what we do, how we do it, and about the positive benefits of what localities can expect from data center development,” Levi said.
Levi told me the core of the group is at least three people: himself; Allison Gilmore, the chief operating officer of the DCC; and Kevin Hughes, the group’s treasurer and the chief external affairs officer at the data center developer STACK Infrastructure. He said I should expect “an expansion on the board” but declined to say who or what companies. Part of the team also includes LINK Public Affairs, a communications firm based in Virginia that helped on the initial campaign in the state.
I asked how an industry-backed campaign like this would help with the backlash. “Silence breeds mistrust, fundamentally. It is critically important as we see continuing conversations around the data center industry – what it does, what it doesn’t do, how it does – is part of informing those conversations,” Levi replied. “It is important the industry not be silent and be an active contributor in terms of the public dialogue around data centers. This is that.”
The DCC wouldn’t tell me how much is being spent on the America Connects campaign and it’s impossible to know from what’s publicly available.
Here’s what Levi would say about the money: that America Connects is funded by the data center “ecosystem generally,” including developers, companies within the supply chain, and “workforce voices.” But Levi wouldn’t even confirm if they were spending more than they had in just the Virginia campaign, which sort of logically has to be the case if they’ve expanded this effort.
“White it’s maybe not a satisfying answer, we will spend what we have to when it comes to ensuring we reach people where they are. But I’m not able to provide any kind of concrete number for you.”