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“Unbelievable. This looks like Baghdad or something.”
The shocked voice in the viral flyover video of Lahaina, Hawaii, belongs to helicopter tour pilot Richard Olsten, who attempted on Wednesday to find the words to describe the devastating transformation of the land below. Grass fires that burned on the fringes of the western Maui town early Tuesday, and were initially believed to be contained, have been fanned by powerful winds toward populated areas, fueling a fast-moving conflagration that took both residents and rescue workers by surprise.
Aerial video shows wildfire devastation in Lahaina, Mauiwww.youtube.com
The fires have killed at least 93 people, although authorities caution that the toll could rise as search-and-rescue efforts are ongoing. Here’s what you need to know about the Maui fires.
The cause of the fires is not known, although they appear to have originated as brush fires that did not draw much initial alarm. But high winds that NOAA and the National Weather Service attribute to Hurricane Dora, some 600 miles to the south, knocked out power on the island, grounded firefighting helicopters, and fanned deadly flare-ups that took residents by surprise.

The location of the Maui fires.
NASA/FIRMS
The location of the fires as of August 10 at 12:30 PM ET are above. You can follow the location of the fires using NASA’s Fire Information for Resource Management System (FIRMS) here. There are also a number of small fires burning on Hawaii’s Big Island.
More than 271 structures have been impacted, according to the Maui County website, and “thousands” of acres have burned. More than 11,000 tourists have been evacuated from Maui and some 2,100 residents are reportedly being housed in emergency shelters.
“Local people have lost everything,” Jimmy Tokioka, the director of Hawaii’s Department of Business, Economic Development and Tourism, told the press. “They’ve lost their house. They’ve lost their animals. It’s devastating.”
Lahaina, the former capital of the Kingdom of Hawaii and a place of historic and cultural importance to Native Hawaiians, has been “wiped off the map,” witnesses say. A 150-year-old banyan tree, thought to be the oldest in the state, has been scorched by the fire but appears to still be standing.
With 93 dead, the fires are one of the deadliest natural disasters in Hawaii’s recorded history and one of the deadliest modern U.S. wildfires. Authorities have warned that the death toll could rise.
As of Thursday, helicopters have resumed water drops and at least 100 Maui firefighters are working around the clock to stop the fire.
Horrifying. Survivors said they had little warning before the fire was upon them, with some being so taken by surprise that they had to jump into the ocean to escape the flames.
“While driving through the neighborhood, it looked like a war zone,” one Lahaina resident told USA Today of his escape. “Houses throughout that neighborhood were already on fire. I’m driving through the thickest black smoke, and I don’t know what’s on the other side or what’s in front of me.”
Another evacuee told Maui News she had no time to think through what to pack. “I grabbed some stuff, I put some clothes on, got some dog food. I have a giant tortoise. I couldn’t move him so I opened his gate so he could get out if he needed to,” she said.
“I was the last one off the dock when the firestorm came through the banyan tree and took everything with it,” another survivor recounted to the BBC. “And I just ran out to the beach and I ran south and I just helped everybody I could along the way.”
Hawaii’s brush fires tend to be smaller than the forest fires in the Western United States, but the proliferation of non-native vegetation, which dries out and is particularly fire-prone, has fueled a rise in recent blazes, The Washington Post reports.
There has been a 400% increase in wildfires “over the past several decades” in Hawaii, according to a 2022 report by Hawaii Business Magazine. “From 1904 through the 1980s, [University of Hawaii at Mānoa botanist and fire scientist Clay Trauernicht] estimates that 5,000 acres on average burned each year in Hawaii. In the decades that followed, that number jumped to 20,000 acres burned.”
Though Hawaii is imagined to be lush, wet, and tropical, Maui is experiencing moderate to severe drought, which has dried out the non-native grasses that make particularly good wildfire fuel. And while it is tricky to link Hawaii’s current drought directly to climate change, drought conditions in the Pacific Islands are expected to continue to increase along with warming.
Stronger hurricanes are also more likely due to climate change, and it was the strong winds buffeting Maui that made the fires this week so destructive and fast-moving. “These kinds of climate change-related disasters are really beyond the scope of things that we’re used to dealing with,” University of British Columbia researcher Kelsey Copes-Gerbitz told The Associated Press. “It’s these kind of multiple, interactive challenges that really lead to a disaster.”
The Hawaiʻi Tourism Authority has asked that “visitors who are on non-essential travel … leave Maui, and non-essential travel to Maui is strongly discouraged at this time.” If you have plans to travel to West Maui in the coming weeks, you are “encouraged to consider rescheduling [your] travel plans for a later time.”
This article was last updated on August 13 at 8:32 AM ET.
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‘Our entire company was built for this purpose.’
After decades of stagnation, the nuclear industry has drummed up all kinds of ideas meant to revive the prospects for building reactors in the United States. Make the reactors smaller. Micro, even! Cool them with helium or molten salt instead of water. Invite the Koreans or Canadians to come teach us how to construct atomic power stations again.
Yet the startup bold enough to name itself The Nuclear Company launched in 2024 on a simpler thesis: Just go with the large-scale reactors we have built before, and construct them in bulk to bring down costs.
Essentially, do what the Chinese did.
While the U.S. struggled for 15 years to complete its first two Westinghouse AP1000s, the 1.1-gigawatt units designed at the dawn of this century to be America’s flagship nuclear technology, China built four in the same time period. Beijing then reverse-engineered the technology to make its own version with an entirely domestic supply chain. China now has 10 operating Hualong One reactors and at least 37 more on the way. The U.S. ultimately completed its first two AP1000s at Southern Company’s Alvin W. Vogtle Electric Generating Plant in eastern Georgia right around the same time.
The Nuclear Company was formed by hiring former managers who oversaw the Georgia project. Despite the Trump administration’s pledge to finance construction of at least 10 more large nuclear reactors, the only projects that have broken ground are new, first-of-a-kind small modular reactors that skeptics fear will face the same billion-dollar cost overruns that the AP1000s faced at Plant Vogtle — but without the same output of electricity to balance out the expenses.
On Wednesday morning, The Nuclear Company announced its most significant attempt at a Chinese-scale buildout yet. The firm unveiled plans to build 6.6 gigawatts of new, large-scale reactors at a greenfield site in Kentucky, along the Ohio River. Dubbed Prosperity One, the project would be located in Lewis County, on property once assembled for a coal-fired station that was later abandoned. The site sits half a mile from a 765-kilovolt transmission line that connects to PJM Interconnection, the nation’s second-largest and arguably most stressed grid system.
“Our entire company was built for this purpose,” Joe Klecha, The Nuclear Company’s chief nuclear officer and a former manager on the Plant Vogtle buildout, told me. “We recognize that this is different and unique in our country. We believe it’s very much needed.”
The project will begin with two reactors at a time; the Kentucky site has room for up to six. The Nuclear Company is already negotiating potential offtake agreements with electricity buyers to help finance construction, and it expects deals by next year. The company told me it has not yet decided whether it will run the Prosperity One as an independent power provider or sell the facility to a utility or another plant operator. “We are preserving all options and will make that decision as we pull the other partners onboard formally,” Klecha said.
Since its inception, The Nuclear Company has focused on the AP1000 as the most promising design in the U.S. That’s particularly true after the Nuclear Regulatory Commission certified the Vogtle Unit 4 design last week as the permanent, settled schematic for future AP1000s.
But Klecha left open the possibility of another technology. “The AP1000 is our basis for the site at this point, but we’ll continue to evaluate other options as we get through the site characterization,” he said. He expects that process to wrap up in “the first half of next year.”
The company’s options are limited, though. Last month, as I reported, South Korea agreed to help the U.S. build up to six new AP1000s at an as-yet-unspecified site in addition to constructing at least two APR1400s — that is, essentially the Korean version of the American technology. In theory, The Nuclear Company could build APR1400s, too. But it’s highly unlikely, since Westinghouse accused the state-owned Korea Electric Power Corporation of ripping off its technology for the APR1400 in 2022. That led to a yearslong lawsuit and settlement that gave the American company the right to demand royalties and keep Seoul out of markets where Westinghouse aims to compete.
The only other viable option is the ABWR. The world’s first so-called advanced reactor, the ABWR was built with General Electric’s boiling water reactor technology, which is used across about a third of the U.S. fleet. It serves as the second-most popular design after Westinghouse’s pressurized water reactor model. Japan successfully built four ABWRs over a decade from 1996 to 2006, and Taiwan nearly completed two before killing the project in a bid to phase out nuclear power altogether. The NRC certified the ABWR for construction in the U.S., but a project in southern Texas that aimed to build the first in the U.S. was scrapped about a decade ago.
“The ABWR has an impressive pedigree of construction success as well as experience being built to U.S. standards that is hard to find outside of the Vogtle project,” Brett Rampal, a veteran nuclear consultant who advises Deloitte and Veriten, told me. Still, he said, the AP1000 is the leading contender for the Kentucky site.
Rampal said Prosperity One represents a welcome break from how large-scale reactors have been planned in recent years. While most of the industry remains focused on small modular reactors, research I covered last month indicates the technologies could face worse cost problems than large-scale units, and the emerging consensus on building AP1000s focuses on expanding existing nuclear plants.
Indeed, The Nuclear Company’s first major deal was to help Brookfield Asset Management, which owns 51% of Westinghouse, complete a thwarted AP1000 project at the V.C. Summer plant in South Carolina. But other potential sites considered for new AP1000s included expansions of Florida Power & Light’s Turkey Point nuclear plant in Florida, the Tennessee Valley Authority’s Bellefonte nuclear station in Alabama, or even adding another two units to Plant Vogtle.
“A lot of the thoughts around AP1000s and large reactors have always been around existing or already-licensed sites,” Rampal said. “It’s very interesting to see TNC’s first project buck the trend of what folks have been talking about around the large reactor story in this country."
At least one thing is certain about The Nuclear Company’s approach: It will settle on one design. The company is animated by the need to avoid one of the U.S. nuclear industry’s biggest financial mistakes, known simply and derisively as “Whoops.” In 1983, the Washington Public Power Supply System — WPPSS — triggered what was then the largest municipal bond default in U.S. history after its buildout of several different reactor designs at once fell apart in a major boondoggle.
Building different reactors at Prosperity One “really goes against our mission, our vision, and our thesis as a company,” Klecha confirmed.
The key is repeating the same design over and over again so the project managers sort out the fastest, most efficient ways to build and workers hone skills in actually constructing the design. “Six AP1000 units on one site creates the scale and repetition needed to drive down costs and sends a strong signal to the supply chain,” Lin Yuan, the senior advisor at the Nuclear Scaling Initiative, a non-profit collaboration working to create the enabling commercial and policy conditions for safe and secure nuclear energy scaling, told me in an email. “Manufacturers and craft labor need to see a sustained order pipeline to invest in capacity, factory expansion, and training.”
Vogtle Unit 4 came online in 2024 roughly 30% cheaper and faster than Vogtle Unit 3, completed a year earlier. Klecha said that’s the minimum cost reduction The Nuclear Company expects for the first two reactors built at Prosperity One.
“The 30%, I would say, is the floor on the savings from the first unit to the second unit,” he said. “How do we capture those lessons? Obviously, our team’s experience. We have a pretty rigorous ‘lessons learned’ document.”
Soon, he hopes, there will be even more lessons learned — in concrete, rather than on paper.