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“Unbelievable. This looks like Baghdad or something.”
The shocked voice in the viral flyover video of Lahaina, Hawaii, belongs to helicopter tour pilot Richard Olsten, who attempted on Wednesday to find the words to describe the devastating transformation of the land below. Grass fires that burned on the fringes of the western Maui town early Tuesday, and were initially believed to be contained, have been fanned by powerful winds toward populated areas, fueling a fast-moving conflagration that took both residents and rescue workers by surprise.
Aerial video shows wildfire devastation in Lahaina, Mauiwww.youtube.com
The fires have killed at least 93 people, although authorities caution that the toll could rise as search-and-rescue efforts are ongoing. Here’s what you need to know about the Maui fires.
The cause of the fires is not known, although they appear to have originated as brush fires that did not draw much initial alarm. But high winds that NOAA and the National Weather Service attribute to Hurricane Dora, some 600 miles to the south, knocked out power on the island, grounded firefighting helicopters, and fanned deadly flare-ups that took residents by surprise.
The location of the Maui fires.
NASA/FIRMS
The location of the fires as of August 10 at 12:30 PM ET are above. You can follow the location of the fires using NASA’s Fire Information for Resource Management System (FIRMS) here. There are also a number of small fires burning on Hawaii’s Big Island.
More than 271 structures have been impacted, according to the Maui County website, and “thousands” of acres have burned. More than 11,000 tourists have been evacuated from Maui and some 2,100 residents are reportedly being housed in emergency shelters.
“Local people have lost everything,” Jimmy Tokioka, the director of Hawaii’s Department of Business, Economic Development and Tourism, told the press. “They’ve lost their house. They’ve lost their animals. It’s devastating.”
Lahaina, the former capital of the Kingdom of Hawaii and a place of historic and cultural importance to Native Hawaiians, has been “wiped off the map,” witnesses say. A 150-year-old banyan tree, thought to be the oldest in the state, has been scorched by the fire but appears to still be standing.
With 93 dead, the fires are one of the deadliest natural disasters in Hawaii’s recorded history and one of the deadliest modern U.S. wildfires. Authorities have warned that the death toll could rise.
As of Thursday, helicopters have resumed water drops and at least 100 Maui firefighters are working around the clock to stop the fire.
Horrifying. Survivors said they had little warning before the fire was upon them, with some being so taken by surprise that they had to jump into the ocean to escape the flames.
“While driving through the neighborhood, it looked like a war zone,” one Lahaina resident told USA Today of his escape. “Houses throughout that neighborhood were already on fire. I’m driving through the thickest black smoke, and I don’t know what’s on the other side or what’s in front of me.”
Another evacuee told Maui News she had no time to think through what to pack. “I grabbed some stuff, I put some clothes on, got some dog food. I have a giant tortoise. I couldn’t move him so I opened his gate so he could get out if he needed to,” she said.
“I was the last one off the dock when the firestorm came through the banyan tree and took everything with it,” another survivor recounted to the BBC. “And I just ran out to the beach and I ran south and I just helped everybody I could along the way.”
Hawaii’s brush fires tend to be smaller than the forest fires in the Western United States, but the proliferation of non-native vegetation, which dries out and is particularly fire-prone, has fueled a rise in recent blazes, The Washington Post reports.
There has been a 400% increase in wildfires “over the past several decades” in Hawaii, according to a 2022 report by Hawaii Business Magazine. “From 1904 through the 1980s, [University of Hawaii at Mānoa botanist and fire scientist Clay Trauernicht] estimates that 5,000 acres on average burned each year in Hawaii. In the decades that followed, that number jumped to 20,000 acres burned.”
Though Hawaii is imagined to be lush, wet, and tropical, Maui is experiencing moderate to severe drought, which has dried out the non-native grasses that make particularly good wildfire fuel. And while it is tricky to link Hawaii’s current drought directly to climate change, drought conditions in the Pacific Islands are expected to continue to increase along with warming.
Stronger hurricanes are also more likely due to climate change, and it was the strong winds buffeting Maui that made the fires this week so destructive and fast-moving. “These kinds of climate change-related disasters are really beyond the scope of things that we’re used to dealing with,” University of British Columbia researcher Kelsey Copes-Gerbitz told The Associated Press. “It’s these kind of multiple, interactive challenges that really lead to a disaster.”
The Hawaiʻi Tourism Authority has asked that “visitors who are on non-essential travel … leave Maui, and non-essential travel to Maui is strongly discouraged at this time.” If you have plans to travel to West Maui in the coming weeks, you are “encouraged to consider rescheduling [your] travel plans for a later time.”
This article was last updated on August 13 at 8:32 AM ET.
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Today’s conversation is with Chris Moyer of Echo Communications, a D.C.-based communications firm that focuses on defending zero- and low-carbon energy and federal investments in climate action. Moyer, a veteran communications adviser who previously worked on Capitol Hill, has some hot takes as of late about how he believes industry and political leaders have in his view failed to properly rebut attacks on solar and wind energy, in addition to the Inflation Reduction Act. On Tuesday he sent an email blast out to his listserv – which I am on – that boldly declared: “The Wind Industry’s Strategy is Failing.”
Of course after getting that email, it shouldn’t surprise readers of The Fight to hear I had to understand what he meant by that, and share it with all of you. So here goes. The following conversation has been abridged and lightly edited for clarity.
What are you referencing when you say, ‘the wind industry’s strategy is failing’?
Anyone in the climate space, in the clean energy space, the worst thing you can do is go silent and pretend that this is just going to go away. Even if it’s the president and the administration delivering the attacks, I think there’s an important strategy that’s been lacking in the wind and other sectors that I don’t think has been effective. There was a recent E&E News story that noted a couple of wind developers when asked for comment just say, “No comment.” This to me misses a really big opportunity to not get in a fight with people but talk about the benefits of wind.
Not taking advantage of milestones like ground breaking or construction starting is a missed opportunity to drive public opinion. If you lose support in public opinion, you’re going to lose support from public officials, because they largely follow public opinion.
And there’s no way that’s going to change if you don’t take the opportunities to talk about the benefits that wind can provide, in terms of good-paying local jobs or supplying more electrons to the grid. By almost any measure the strategy employed so far has not really worked.
Okay, but what is the wind industry strategy that isn’t working? What are they doing to rebut attacks on the technology, on property values, on the environment?
We’re not hearing them. We’re not hearing those arguments.
You can’t let criticisms go unanswered.It would better serve the industry and these companies to push back against criticisms. It’s not like you can’t anticipate what they are. And what do you have to lose? You’re in the worst position of any energy sector in this political moment. It would be nice to see some fight and sharp campaign skills and strategic effort in terms of communication. And there’s no strategic value from what I can tell in [being silent].
I understand not wanting to pick a fight with folks who hold your fate in their hands, but there’s a way to thread a needle that isn’t antagonizing anybody but also making sure the facts have been heard. And that’s been missing.
You’d specifically said the industry should stop ‘being paralyzed in fear and start going on offense.’ What does that look like to you?
Taking every opportunity to get your message out there. The lowest hanging fruit is when a reporter comes and asks you, What do you think about this criticism? You should definitely reply. It’s lifting up third-party voices that are benefiting from a specific project, talking about the economic impacts more broadly, talking about the benefits to the grid.
There’s a whole number of tools in the toolbox to put to use but the toolboxes remain shut thus far. Targeted paid media, elevating the different voices and communities that are going to resonate with different legislators, and certainly the facts are helpful. Also having materials prepared, like validators and frequently asked questions and answers.
You’re trying to win. You’re trying to get your project to be successful and deliver jobs and tax revenue. And I think it would be wise for companies to look at the playbooks of electoral campaigns, because there’s lots of tools that campaigns use.
How do renewable energy developers get around the problem of partisanship? How do you get outta that through a campaign approach?
These projects are decided locally. It’s deciding who the decision-makers are and not just letting opponents who are getting talking points through right-wing media show up and reiterate these talking points. Oftentimes, there’s no one on the pro side even showing up at all, and it makes it really easy for city councils to oppose projects. They’re losing by forfeit. We can’t keep doing that.
And more on this week’s most important conflicts around renewable energy.
1. Chautauqua, New York – More rural New York towns are banning renewable energy.
2. Virginia Beach, Virginia – Dominion Energy’s Coastal Virginia offshore wind project will learn its fate under the Trump administration by this fall, after a federal judge ruled that the Justice Department must come to a decision on how it’ll handle a court challenge against its permits by September.
3. Bedford County, Pennsylvania – Arena Renewables is trying to thread a needle through development in one of the riskiest Pennsylvania counties for development, with an agriculture-fueled opposition risk score of 89.
4. Knox County, Ohio – The Ohio Power Siting Board has given the green light to Open Road Renewables’ much-watched Frasier Solar project.
5. Clay County, Missouri – We’ll find out next week if rural Missouri can still take it easy on a large solar project.
6. Clark County, Nevada – President Trump’s Bureau of Land Management has pushed back the permitting process for EDF Renewables’ Bonanza solar project by at least two months and possibly longer .
7. Klickitat County, Washington – Washington State has now formally overridden local opposition to Cypress Creek’s Carriger solar project after teeing up the decision in May.
It’s governor versus secretary of state, with the fate of the local clean energy industry hanging in the balance.
I’m seeing signs that the fight over a hydrogen project in Wyoming is fracturing the state’s Republican political leadership over wind energy, threatening to trigger a war over the future of the sector in a historically friendly state for development.
At issue is the Pronghorn Clean Energy hydrogen project, proposed in the small town of Glenrock in rural Converse County, which would receive power from one wind farm nearby and another in neighboring Niobrara County. If completed, Pronghorn is expected to produce “green” hydrogen that would be transported to airports for commercial use in jet fuel. It is backed by a consortium of U.S. and international companies including Acconia and Nordex.
One can guess why investors thought this rural Wyoming expanse would be an easier place to build: it’s an energy community situated in the middle of the Powder River Basin and the state’s Republican governor Mark Gordon has supported wind projects in the state publicly, not just with rhetoric but votes in favor of them on the State Board of Land Commissioners.
Wind is also often proposed on private land in Wyoming, which is supposed to make things easier. You may remember the Lucky Star and Twin Rivers wind farms, a pair of projects whose progress I’ve watched like a hawk because they’re tied to the future of wind permitting at the national level. As we first reported, the Trump administration is proceeding with potentially approving the transmission line for Lucky Star, a project that would be sited entirely on private land, and Twin Rivers received its final environmental review in the last days of the Biden administration, making it difficult for anti-wind advocates to curtail.
Unlike those projects, Pronghorn has created a fork in the road for wind in Wyoming. It’s because the people in its host community don’t seem to want it, the wind projects were on state land, and there’s politics at play.
Despite being considered an energy community, Converse and Niobrara are both areas with especially high opposition risk, according to Heatmap Pro, largely due to its low support for renewable energy, its demographics, and concerns about impacts to the local ranching economy. After Gordon and other members of the state land use board approved two wind facilities for the hydrogen project, a rancher living nearby sued the board with public support from the mayor of Glenrock and the area’s legislators in the statehouse. A member of the Converse County zoning board even published a “manifesto” against the project, detailing local concerns that are myriad and rooted in fears of overburden, ranging from water use and property value woes to a general resentment toward an overall rise in wind turbines across the county and state.
What’s probably most concerning to wind supporters is that this local fight is bubbling up into a statewide political fracture between Gordon and his secretary of state Chuck Gray, who is believed to be a future candidate for governor. Grey was the lone dissenting vote against the two wind projects for Pronghorn, saying he did not support the projects because they would be assisted by federal tax credits Trump is trying to gut. Gray then took to mocking the governor on social media for his stance on wind while posting photos of broken wind turbines. Gordon wound up responding to his secretary of state accusing him of being the “only member of the state land board to vote against individual property rights and Wyoming schools.”
“That is his prerogative to be sure, but it demonstrates his disregard for the duties of his office and a determination to impose his personal preferences on others, no matter the cost,” Gordon stated.
I’ve been reaching out to Pronghorn and its founder Paul Martin to try and chat about what’s happening in Wyoming. I haven’t heard back, and if I do I’ll gladly follow this story up, but there’s a sign here of an issue in Wyoming whether Pronghorn gets built or not – areas of Wyoming may be on the verge of a breaking point on wind energy.
I heard about the Pronghorn project in conversations this week with folks who work on wind permitting issues in Wyoming and learned that the Gordon-Gray feud is emblematic of how the wind industry’s growth in the state is making local officials more wary of greenlighting projects. Whether Gordon’s position on private property wins out over Gray taking up the mantle of the anti-wind conservative critic may be the touchstone for the future of local planning decisions, too.
At least, that’s the sense I got talking to Sue Jones, a commissioner in Carbon County, directly southwest of Converse County. Jones admits she personally doesn’t care for wind farms and that it’s “no secret with the county, or the developers.” But so far, she hasn’t voted that way as a commissioner.
“If they meet all our rules and regs, then I’ve voted to give them a permit,” she told me. “You can’t just say no to anything. It’s a good thing that we value private property rights.”
Jones said the problem in Carbon County and other areas of Wyoming is “saturation level.” Areas of the state where only a handful of landowners hold thousands of acres? That’s probably fine for wind projects because there’s a low likelihood of a neighbor or two having a genuine grievance. But as wind has grown into population-denser areas of the state the dissent is becoming more frequent.
My gut feeling is that, as we’ve seen in many other instances, this resentment will bubble up and manifest as sweeping reform – unless the wind industry is able to properly address these growing concerns head on.