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Midwesterners lived through the Dust Bowl. Why would climate change be any different?

When Canadian wildfire smoke descended on my hometown in Indiana this summer, I was distraught. I live in London now, but much of my family remains in the Midwest, and as an orange haze blanketed the landscape and the air quality plummeted, I worried about their health. “Smoke everywhere!” my dad texted, alongside a photo of the fields near my childhood home, shrouded in smog. “Guess I better stay inside when I get home.”
The effects of climate change will vary from region to region, but everyone’s life will be affected in some way, eventually. Even though I know this to be true, I had selfishly and naively hoped that the Midwest would be insulated from the worst of it. I fretted about my friends on the East Coast and my mom in California. But for my relatives in the middle of the country, I was never that worried.
And it seems I’m not alone. A recent Heatmap News poll found that, compared to people in the South, Northeast, and West, Midwesterners were consistently blasé about climate change. The poll tried presenting this question in different ways: Do you worry about what climate change means for you personally? Do you worry that extreme weather events will happen in your area more frequently? Do you worry about what climate change means for your kids? Over and over, Midwesterners registered the lowest level of alarm.
On the topics of wildfires, drought, flooding, and extreme heat, the Midwest has the highest share of respondents who say they are not concerned. Fifty-two percent of Midwesterners say climate change poses little or no risk to their region — no other region comes anywhere near that level of confidence in their own safety. In fact, all other parts of the country think the Midwest is at greater risk from a planet on fire than Midwesterners themselves do.
It would be easy to dismiss this phenomenon as politically fueled, but that would be too simple. It’s true that Pew surveys show the majority of voters in the Midwest lean conservative, and there’s no doubt Republicans are historically less likely to believe that climate change is a serious problem. But in Heatmap’s polling, at least, respondents in the Midwest largely identified as moderates and independents. Plus, the poll doesn’t show that Midwesterners doubt climate change is real. They just don’t think it affects them all that much.
And in some respects, they’re right. By virtue of its location, separated by hundreds or thousands of miles from the flood-prone coasts and the fire-prone regions to the south and west, the Midwest has so far been spared some of the scariest, most extreme weather events of recent years. No hurricanes decimating neighborhoods. No major wildfires scorching the landscape.
“We up to now haven’t suffered the loss and damage a lot of coastal or mountain areas have,” said Dr. Gabriel Filippelli, professor of Earth sciences at Indiana University-Purdue University Indianapolis and executive director of the Indiana University Environmental Resilience Institute. But climate change is happening here. It’s just happening more slowly.
Take flooding, for instance. While warming oceans and sea level rise are imminent threats to America’s coasts, climate change is gradually making extreme precipitation more likely in the Midwest. “Our 100-year floods are no longer 100-year floods,” said Filippelli. “Now they happen every 10 to 15 years.” Last year heavy rain brought devastating deluges to states including Illinois and Missouri; 2019 was the Midwest’s wettest calendar year since 1895, causing at least $6.2 billion in damage.
Dangerous heat and “flash droughts,” extremely dry periods that come on quickly and with little warning, are also creeping risks. Research from the nonprofit First Street Foundation shows the Midwest is part of a growing “extreme heat belt” that will, over the next 30 years, experience more days when the heat index – what the temperature feels like to the human body, factoring in humidity – hits 125 degrees Fahrenheit. Heat like that can kill not only humans, but also farm animals and crops. The Natural Resources Defense Council says extreme heat and drought could wilt crops across “America’s Breadbasket,” “potentially causing ripples to food supplies across the world.”
Why aren’t Midwestern farmers sounding the alarm, then? Because many “believe that this is a cycle that we’re going to get through,” said Jane Kleeb, chair of the Nebraska Democratic Party and 2023 recipient of the Climate Breakthrough Award for her work in blocking the Keystone XL oil pipeline. “They’ve been through difficult times, whether it’s the Dust Bowl or the Depression or World Wars, and those generational lines are still threaded through families,” Kleeb said. “There’s a huge value in hard work in rural communities, and in the idea that as a community, we’re going to get through it together. I think that’s how they view climate change.”
In other words, Midwestern farming families are used to doing the Very American Thing of pulling themselves up by their bootstraps and getting on with it. The federal government’s Crop Insurance program makes it easier to keep on believing in the power of pure gumption — the government pays if crops fail due to “ natural causes,” which means that rarely do farmers feel the full effect of climate change on their pocketbooks.
There are plenty of other effects of climate change the federal government won’t help with — a rise in tick- and mosquito-borne illnesses, for one. The federal government’s most recent National Climate Assessment projects that the Ohio Valley could see more than 200 cases of West Nile virus every year by 2050. Lyme disease is already endemic to the region.
There’s also the secondary risk of an influx of climate migrants seeking safety, which will affect not just rural and industrial communities but also population centers like Minneapolis and Kansas City. “It’s anecdotal at best,” said Filippelli, “but we have evidence there are people leaving the coasts because of fire danger as well as the water issues.” These people may come not just from the U.S., but also around the world.
And then there’s that wildfire smoke. The National Climate Assessment predicts that drifting haze will become a regular nuisance in the Midwest. Hoosiers were annoyed by the smoke this year, Filippelli said, but “they didn’t always link it to climate change.” That comes across in the polling: Sixty-three percent of Midwestern respondents said — in November of this year, a few months after their summer of smoke — that their areas have not been affected by climate change.
To Kleeb, bridging this disconnect is the project. Messaging matters, and climate advocates and policymakers would do well to know their audience. Extolling veganism or focusing on the environmental hazards of methane produced by cow burps probably isn’t going to land well with farmers and ranchers.
“Rural folks get very defensive because you’re essentially blaming their grandpa, their father, their husband or wife who is currently farming and, from their perspective, providing food not only for America, but for the world — and you’re saying they’re bad,” Kleeb said. “When people say they don’t believe in climate change, it’s because they feel they’re being blamed for something they’re not responsible for.”
Instead, Kleeb wants to see more emphasis put on how rural Midwesterners can be part of the solutions, from introducing regenerative farming to providing the land needed to build out renewable energy infrastructure. “If anything, they know the land,” Kleeb says. “They know every hill, every blade of grass. They know where it floods when they get heavy rains. So really acknowledging that local knowledge in asking them to be partners at the table is absolutely critical.”
One thing many don’t appreciate about the Midwest is how much sky there is — any weather that’s on its way you can see from miles out. The smoke hovered over my hometown for a few days. During that time, I hardly slept. I kept checking the weather obsessively, hoping for some sign of relief. I even sent my dad links to articles about how to build your own air purifier. Finally, on the third day, he texted me an update: A strong weather front was approaching Indiana from the west, expected to sweep away the wildfire smoke as it passed over the state.
“Rain!” the text read. “Beautiful rain!”
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Current conditions: Snow is returning to the Upper Midwest, with as much as a foot set to dump on Duluth, Minnesota • Crater Lake National Park in Oregon just registered the lowest snow water equivalent ever recorded for this time of year • Pago Pago, the capital of American Samoa and the United States’ southernmost city, is weathering days of intense thunderstorms.
Big news from over here at Heatmap: Today, in partnership with the Massachusetts Institute of Technology and CleanEcon, we launched the Electricity Price Hub, a new public data platform that provides monthly, utility-level estimates of residential electricity rates and bills across the United States going back to 2021, broken down by generation, transmission, and distribution costs.
To kick off the new feature, we have:

Total residential electricity costs as a fraction of personal expenditure came out to 1.25%, according to new data from the Lawrence Berkeley National Laboratory. That would be near an all-time low, but slightly above 2024 levels. Total residential electricity costs as a fraction of total income was also near an all-time low, at 1%. Once again, that metric was also flat in recent years with a slight increase in 2025.
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Last week, Slovenia became the first European Union nation to introduce fuel rationing amid the energy shock from the Iran War. Now the European Commission has begun urging Europeans to work from home and drive and fly less. Brussels’ top governing body also pressed countries across the bloc to speed up construction of renewables. “Even if … peace is here tomorrow, still we will not go back to normal in the foreseeable future,” Dan Jorgensen, the EU’s energy chief, said in a speech to the energy ministers from all 27 nations, according to Politico.
On Tuesday, Secretary of the Interior Doug Burgum assembled the so-called “God Squad,” a rarely-used committee with the authority to waive Endangered Species Act protections under exceptional circumstances. In this case, Burgum gathered the panel to exempt federally-permitted oil and gas drilling in the Gulf of Mexico from the landmark conservation law on national security grounds. The move came in response to a request from Secretary of Defense Pete Hegseth. “It took the Trump administration 15 minutes to wipe our crucial environmental safeguards in the Gulf of Mexico,” Jimmy Tobias and Chris D’Angelo wrote in the conservation newsletter Public Domain yesterday. “It took them 15 minutes to condemn an endangered animal to possible extinction. It took them 15 minutes to play God.”
The Trump administration has previously given credence to species conservation arguments against wind energy, both onshore and off. As my colleague Jael Holzman has covered, the administration has used laws protecting eagles to extract information and fines from wind farms, and has appeared to follow a playbook laid out by anti-offshore wind activist groups that includes leveraging marine species protections to block development.
General Motors has once again idled production at its Factory Zero electric vehicle plant in Detroit as demand wanes. The move comes less than three months after a mass layoff and reduction to a single shift, Automotive News reported. The facility was part of a $2.2 billion investment in 2021 to manufacture the GMC Hummer EV and Sierra EV, the Chevrolet Silverado EV, and the Cadillac Escalade IQ electric SUV. The latest temporary layoff impacts 1,300 workers, who were told to stay home starting March 16 and return to work on April 13, the United Auto Workers told InsideEVs.
Just a few years ago, you’d be mistaken for thinking this was an April Fool’s Day joke: New England is going atomic. The governors of all six states signed onto a statement Tuesday outlining steps for what they said is to “strengthen the region’s energy reliability, affordability, and long-term supply” of electricity. “New England has a long tradition of collaborating on regional energy matters. As governors, we are committed to safeguarding our collective energy future through advancement of a diverse energy strategy that includes nuclear power, a pillar of New England’s electric system,” the governors of Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, and Vermont wrote.
Introducing the Electricity Price Hub, a partnership between Heatmap News and MIT in collaboration with CleanEcon designed to bring much-needed clarity to the conversation around energy affordability.
As the energy shock generated by the Iran War ripples through the global economy, gas prices are front of mind for many Americans. They are the most visible energy prices in our lives — posted on billboards along the highway and in towns and cities across the country, updated on a day-to-day, even hour-to-hour, basis.
Electricity prices, by contrast, are far less transparent. Even as prices rise across the country, it is difficult for households and businesses to see, let alone understand the price they are paying for electricity and what is behind it.
In nominal terms, electricity rates are up by an average of 33% over the past five years nationwide, adding $35 on average to household bills every month, or $420 per year. Prices in 32 states grew by more than 25% in that time, with six states experiencing increases of over 50%. As electricity prices increase, what was once a relatively stable line item in many Americans’ budgets is now more volatile, compounding broader cost of living pressures.
As the stakes rise for American consumers, the lack of transparency also makes effective policymaking more difficult: Regulators and politicians are making high-stakes decisions about reliability, affordability, and future investment with, at best, partial information.
That is why Heatmap and MIT are launching the Electricity Price Hub, a new public data platform built to address this information gap. The hub provides month-to-month estimates of residential electricity prices and bills for utilities across the United States, from 2020 to the present. For the largest utilities, these estimates are broken down into their core components. By making this data available down to the zip code level, the hub empowers users to understand what they are paying and see how that compares to neighboring communities and states.
That clarity is urgently needed. More than half of Americans say that power bills are causing at least “a decent amount” of stress on their budgets, according to a Heatmap Pro poll from last fall. Electricity prices have already emerged as a political issue in states like New Jersey, Virginia, and Georgia — and are likely to keep rising in voters’ minds.
Last year utilities asked state regulators to approve more than $28 billion in rate increases, according to the research and advocacy group PowerLines. Many of these rate increases won’t take effect for months or even years to come, meaning that some amount of price increase is baked in regardless of how the policy and technology environment changes.
But electricity prices are not the only problem. If the cost per kilowatt-hour of electricity is analogous to the number projected on the neon sign at the gas station, the total monthly cost of electricity use is what you see at the bottom of your receipt when you fill up. As anyone who has ever driven a gas car knows, the ultimate expense is a function of both the size of your tank and how fuel-efficient your car is.
Even where electricity prices appear moderate, electricity bills can be high. Alabama Power, for example, has prices that are just $0.05 above (or 1.3x) the national average. But its average residential bills are among the nation’s highest, at nearly $100 over the national average. (Heatmap’s Emily Pontecorvo has more on how trends in prices and bills can diverge.)
In many areas, it’s not just that bills are rising. Sharp swings in bills are especially difficult for households to manage. The median difference between the highest and lowest bills in 2025 was $92 (a 91% difference). Zooming in on a subset of utilities with the greatest bill volatility, peak-to-trough bill differences often exceed $200, with percentage swings of 200% to 280%. Two utilities in New Jersey, for example, saw average residential bills increase by more than $275 between spring and peak summer months.
Why have electricity prices remained so deeply opaque? In part, this is a function of the byzantine structures that govern our electricity system. We have three major grids, seven regional transmission authorities, 51 state-level regulators, more than 800 rural co-operatives, and roughly 3,000 utilities.
The result is a data environment that is fragmented and inconsistent, and lags well behind real-time price changes:
In the absence of reliable data, simplified narratives fill the void, allowing anyone to pick their chosen villain — be it renewables, data centers, transmission lines, or environmental policies — to blame for system failures. Policymakers risk adopting blunt measures that provide limited and temporary relief but that fail to address critical underlying issues, including the investments required to protect the grid’s long-term reliability and affordability.
Addressing these challenges starts with more timely and detailed data. That is what the Electricity Price Hub is all about. The platform delivers timely data for utilities serving the vast majority of residential customers in each state, with standard estimates that are comparable across states with different regulatory systems and across utilities with different rate structures.
It provides monthly, up-to-date estimates of both electricity prices and bills for a typical residential customer, offering a clearer view of the real cost burden households face and how that burden varies across places and over time. These estimates are more current than any existing public data sources.
We construct these estimates by combining detailed price and price component data for the largest utilities, sourced from state filings and utility rate books. We complement that with data for a wider set of utilities from the U.S. Energy Information Administration to generate standardized, current estimates of monthly average prices and bills.
We also disaggregate electricity prices into their core components: generation, the cost of producing electricity; transmission, the cost of moving power over long distances; distribution, the cost of getting electricity “the last mile” to homes and businesses; and other, a grab bag of regulatory and system-level charges. (You can find more on our methodology here.)
By standardizing and updating this information on a monthly basis, the platform is designed to inform consumers and businesses, and equip federal and state policymakers, regulators, and researchers with the information needed to design targeted, evidence-based responses.
You can now explore this tool for yourself, but here’s what we’ve already learned: There isn’t one cause of rising electricity costs. Prices are rising for different reasons in different places. There is no single national explanation for surging power prices.
Take our data on Maine. The state has long had some of the country’s most expensive electricity prices, and in recent years, distribution-related charges have been rising steadily. The utility Versant Power, for example, has seen distribution charges more than double over the last five years. The rising costs of maintaining and repairing aging distribution infrastructure, made worse by the increasing equipment and construction costs, are behind that trend.
In other parts of the country, extreme weather is driving higher distribution costs. While wildfire-related costs in California currently offer the most extreme example, storm costs are showing up in rising bills across the country. In Florida, for example, Tampa Electric customers have seen storm-related charges rise steadily, increasing from a credit in 2020 to more than $0.027 per kilowatt-hour in 2025.
Elsewhere, other factors are at play. In parts of the Mid-Atlantic, persistent bottlenecks in adding new capacity to the grid — as well as surging power demand, driven primarily by data centers — are causing generation costs to get bid up. In New Jersey, for example, the utility Atlantic City Electric Co’s generation-related charges have increased by more than 50% year on year.
You can already find other stories from the Electricity Price Hub from Heatmap reporters across the site. In some states, for instance, “other” charges are driving up power bills. We also look in detail at what’s going on with prices in PJM Interconnection, the country’s largest grid.
We hope this hub is only the beginning of a new era in open electricity data. If we want a modern electricity system that can deliver affordability, reliability, decarbonization, and economic growth, we will need a modern, up-to-date, and localized data infrastructure to match.
Rob announces the Electricity Price Hub, a new project from Heatmap News and MIT, alongside guests Brian Deese and Lauren Sidner.
Electricity prices rose faster than overall inflation last year. Yet at the local level, it’s been difficult to know why. Is it data centers? Renewables? Aging infrastructure? Or something else more mysterious? Everyone in the political system — including senior Trump officials — wants to blame their favorite energy bugbear. But if we actually want to fix the problem, getting the real answer matters.
Now, Heatmap and MIT’s Center for Energy and Environmental Policy Research are teaming up to answer this critical question. On this episode of Shift Key, Rob announces the launch of the Electricity Price Hub, a new public data platform that provides monthly, utility-level estimates of residential electricity rates and bills across the United States going back to 2021, broken down by generation, transmission, and distribution costs.
Joining Rob to discuss the tool are Brian Deese, an MIT Institute Innovation Fellow and the former director of the White House National Economic Council under President Biden, and Lauren Sidner, a senior advisor at MIT's Center for Energy and Environmental Policy who previously served as a senior advisor to U.S. Special Presidential Envoy for Climate John Kerry.
Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap News.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
You can also add the show’s RSS feed to your podcast app to follow us directly.
Here is an excerpt from their conversation:
Brian Deese: Bills matter in an absolute sense, but rates do matter in a relative sense, because people’s lived experience is also not just about ... It’s why inflation has the unsettling economic effect that it has, which is that as prices go up, even if they’re off a lower base — your point about Manhattan is a good one, which is it’s a good example of sort of high rates, low bills. But if the rate of increase of the bill is going up, then it also means that people are going to feel this more.
Robinson Meyer: And it’s complicated because from a utility revenue perspective, the bill is also what matters. And if you think about from a systems perspective, the utility is trying to recoup the costs of running its system and then make a profit. The volumetric rate is a technical mechanism it uses to like allot the costs of running its system, but actually, the size of the revenue that it receives from each household matters far more in terms of its ability to turn a profit, to cover its cost, to invest further in the system. That is the number that matters in terms of actual upkeep for the system — although I still find it requires a bit of a brain reformatting to remember that’s actually how the entire power grid works.
Deese: It’s why it has been so difficult for us to figure out how to credit efficiency within our system. Because in an overly crude way, if the bill matters, then the utility actually wants to avoid incremental efficiency, which is not true in practice. But the mechanism to actually credit efficiency, whether that efficiency is actually at the household level or is efficiency of the system, efficiency of the grid, capacity and storage — all of those things run into this basic challenge, which is, if you make the system more efficient, the utility often doesn’t get paid for it.
Meyer: This is one of the classic problems that I think we’re now struggling with in terms of governing utilities. I mean, when you looked at individual states or individual political jurisdictions, were there any that stood out where you were like, man, you can really see in this state the difficulty of utility governance or the difficulty of incentivizing utilities or customers to be more efficient in their energy use?
Lauren Sidner: A good number of states have adopted mechanisms that try to do away with the sort of internal disincentive to support efficiency. So very frequently, you’ll see charges that allow utilities to recover the costs of efficiency programs. But you will also, in maybe a more limited number of examples, see charges that allow utilities to recover the revenue that they lose because of those programs, or because of distributed energy or other policy-related aims that may be in place. I believe Arizona has that kind of recovery mechanism, but it’s not uncommon.
And then occasionally in states like California, you’ll see charges that will give a benefit to a customer for using less power. So it’ll be a tiered charge where if the customer kind of stays within the lower tier, they can actually get sort of a bill credit or something along those lines. So they sometimes even build it into the rate design in addition to just making sure the utility is made whole for supporting that kind of investment.
You can find a full transcript of the episode here.
Mentioned:
What Americans Really Pay For Electricity, by Brian Deese and Robinson Meyer
Factors Influencing Recent Trends in Retail Electricity Prices in the United States
Rob’s piece on power prices from last year: How Electricity Got to Be So Expensive
This episode of Shift Key is sponsored by …
Heatmap Pro brings all of our research, reporting, and insights down to the local level. The software platform tracks all local opposition to clean energy and data centers, forecasts community sentiment, and guides data-driven engagement campaigns. today to see the premier intelligence platform for project permitting and community engagement. Book a demo today to see the premier intelligence platform for project permitting and community engagement.
Music for Shift Key is by Adam Kromelow.