Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Climate

Large Landowners Are By Far the Most Likely to Speak Out Against Clean Energy

That’s according to a new Heatmap poll — but it is still possible to win their support.

A landowner with a bullhorn for a head.
Heatmap Illustration/Getty Images

Attending a public hearing is the most important civic duty that nobody actually does. (Well, not nobody — we’ll get into that.) But despite attendance at public hearings being one of the most effective ways to directly shape one’s community, the average American probably isn’t going. And heaven forbid you ask them to speak.

Heatmap’s latest poll looked into, among other things, the actions someone would take if they had concerns about a hypothetical clean energy project in their area. What we learned is that Americans are more willing to join a lawsuit (41%) than they are to talk at a public hearing (30%). But there is a demographic that is bolder than the rest of us glossophobes — people who owned 50 or more acres of land were nearly one-and-a-half times as likely (43%) to speak up in such a scenario. Overall, these large landowners were also more likely to say they’d attend a public hearing about a clean energy project (71%) than the general population (60%).

Community opposition is one of the leading causes of delays and cancellations of renewable projects, with about one-third of wind and solar siting applications in the last five years killed by local pushback. It’s also true that Republicans are more likely to live in rural areas with renewable energy development, meaning “conservatives’ opposition could prove more decisive to the future of wind and solar than liberals’ support,” The Washington Post wrote last year. (Heatmap’s polling backs that up: 70% of the large landowners we surveyed said they plan to vote for Donald Trump, compared to 17% who said they intend to vote for Kamala Harris.)

Clean-energy advocates who work with rural partners, including large landowners, told me they weren’t surprised to hear of the group’s high levels of in-person engagement. “Obviously, it takes land to build wind and solar, and a lot of that land is in rural America,” Jane Kleeb, the founder and director of Bold Alliance, an environmental advocacy organization based out of Nebraska that helps landowners navigate new infrastructure projects, told me.

Perhaps unsurprisingly, the biggest concern Heatmap encountered among large landowners was that potential clean-energy projects could “take up farmland” (70%), followed by worries that they’d “harm wildlife or local nature/environmental sites” (58%; this is also the highest concern among the general population, cited by 54% of all respondents).

Kleeb said she often encounters these anxieties when working with partners in rural states. “When we’re talking with a community that for decades has supported land being used to grow ethanol, which is also an energy source — solar will take much less land and not use water, which is a depleting resource in the Midwest and all across the country,” she pointed out. (To be clear, Bold Alliance does support ethanol.) As for environmental concerns, “wind and solar have way less impact than fossil fuels on wildlife, period,” Kleeb said. “There’s no comparison. It’s not even a close call.”

Another worry large landowners had that stood out from the general population was that nearby land might be developed “by non-local companies” (57% of large landowners vs. 37% of the general population). “What’s not been happening well is that some clean-energy companies will come into a community, and they won’t disclose where the projects are going,” Kleeb said, adding that “community after community that we’re engaging with wants to know that from the beginning, and they want to be engaged in the discussions about where a project may or may not be better suited to be placed.”

While Heatmap specifically looked at who would be the most likely to speak out at a public hearing if they had concerns about a clean-energy project in their area, Kyle Unruh, the Idaho and Montana policy manager for Renewable Northwest, which works with regional partners to create a cleaner grid, said he’s seen that landowners will also “advocate for development on either their own land — as a means of making feasible the continued ownership of a small farm — or on behalf of a fellow landowner who should be entitled to their own property rights and decisions about what happens on their private land.”

At the same time, Unruh has seen landowners testify that they believe development on a nearby property could hurt their property values — a concern raised by 45% of the large landowners who responded to Heatmap’s survey — though he stressed that the claim that renewable energy development decreases nearby property values “is not borne out by the research.” He cited this worry as another reason large landowners evidently show up and speak out at public hearings more than their suburban and urban neighbors. “Landowners tend to have an elevated personal interest in whether energy development takes place, given this development has the real potential to increase the value of their land or the perceived effect of reducing the value or desirability of their land,” he told me.

On the flip side, when Heatmap presented landowners with reasons why they might allow renewable projects to be developed on their land, people living on six or more acres were more likely to pick “none of the above” (44%) in Heatmap’s polling than tax benefits (29%), diversifying their income (28%), or starting an agrivoltaics venture with solar generation and agriculture co-located on the same property (20%), among other options. Of potential upsides“having a long-term source of income” (35%) had the plurality, and “environmental benefits” (31%) also held high appeal.

Clean-energy developers should be making a concerted effort to reach out to large landowners from the start, but not just because they’re one of the more vocal contingents at the local town hall. More often than not, the energy transition will take place in literal backyards, and many opportunities for collaboration or partnership are lost when misinformation, conspiracies, or sneaky development tactics lead instead.

“The climate movement, in general over the past decade, has missed the boat here,” Kleeb of Bold Alliance told me. “There’s a major opportunity to engage with the rural folks who will be shouldering the responsibility of making sure that wind and solar are being built.”

The Heatmap poll of 5,202 American adults was conducted by Embold Research via online responses from August 3 to 16, 2024. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 1.4 percentage points.

Yellow

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Climate

The EPA Says Carbon Pollution Isn’t Dangerous. What Comes Next?

A conversation with Harvard Law School’s Jody Freeman about life after the endangerment finding.

The EPA logo in flames.
Heatmap Illustration/Getty Images

The Environmental Protection Agency unveiled a proposal on Tuesday to reverse its own conclusion that greenhouse gases are a threat to public health and welfare. Known as the “endangerment finding,” this 2009 determination initially compelled the agency to regulate carbon emissions from vehicles under the Clean Air Act. But the agency has since used it as the basis for many of its efforts to tackle climate change, including emissions limits on power plants, oil and gas operations, and aviation.

If the reversal is finalized as written — and survives court challenges — the EPA will no longer have the legal authority to regulate carbon dioxide from the tailpipes of cars or trucks, invalidating the vehicle standards issued by the Biden administration last year.

Keep reading...Show less
Yellow
Economy

The U.S. Clean Energy Manufacturing Boom Is Sputtering

More than $30 billion of clean energy investments are now on ice since Trump took office, according to new data from Wellesley College’s Big Green Machine.

EV parts being crossed out.
Heatmap Illustration/Getty Images

America’s EV factory building boom is beginning to falter.

Since President Donald Trump took office, at least 34 factories or mineral refineries — totaling more than $30 billion in investment — have been paused, delayed, or canceled, according to a new report from researchers at Wellesley College who track the country’s clean energy manufacturing base.

Keep reading...Show less
Yellow
Politics

AM Briefing: Big Oil's Green Contrarian

On abandoning Antarctica, an EV milestone, and this week’s big earnings

An Oil Giant Makes a Contrarian Bet on Clean Energy
Heatmap Illustration/Getty Images

Current conditions: Heavy rainfall in China has left at least 30 dead as forecasters predicts more days of downpours ahead • Severe thunderstorms are hitting the Midwest as a cold front suppresses the heat dome • The wildfires blazing across Canada are stretching into Alaska, with dozens of fires raging in the foothills of the Brooks Range.


THE TOP FIVE

1. An oil giant bucks the majors by betting on green energy

Last year, oil giants Shell, ExxonMobil, and BP either abandoned their decarbonization goals or dialed down investments in green energy. Last week, the Financial Times also reported that the oil industry had put its effort to establish a net-zero emissions standard on pause as major companies quit the initiative. But at least one oil titan is doubling down on clean energy. On Monday, the Italian oil giant Eni said it expects its green business to rival revenues from oil and gas within a decade.

Keep reading...Show less
Yellow