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That’s according to a new Heatmap poll — but it is still possible to win their support.
Attending a public hearing is the most important civic duty that nobody actually does. (Well, not nobody — we’ll get into that.) But despite attendance at public hearings being one of the most effective ways to directly shape one’s community, the average American probably isn’t going. And heaven forbid you ask them to speak.
Heatmap’s latest poll looked into, among other things, the actions someone would take if they had concerns about a hypothetical clean energy project in their area. What we learned is that Americans are more willing to join a lawsuit (41%) than they are to talk at a public hearing (30%). But there is a demographic that is bolder than the rest of us glossophobes — people who owned 50 or more acres of land were nearly one-and-a-half times as likely (43%) to speak up in such a scenario. Overall, these large landowners were also more likely to say they’d attend a public hearing about a clean energy project (71%) than the general population (60%).
Community opposition is one of the leading causes of delays and cancellations of renewable projects, with about one-third of wind and solar siting applications in the last five years killed by local pushback. It’s also true that Republicans are more likely to live in rural areas with renewable energy development, meaning “conservatives’ opposition could prove more decisive to the future of wind and solar than liberals’ support,” The Washington Postwrote last year. (Heatmap’s polling backs that up: 70% of the large landowners we surveyed said they plan to vote for Donald Trump, compared to 17% who said they intend to vote for Kamala Harris.)
Clean-energy advocates who work with rural partners, including large landowners, told me they weren’t surprised to hear of the group’s high levels of in-person engagement. “Obviously, it takes land to build wind and solar, and a lot of that land is in rural America,” Jane Kleeb, the founder and director of Bold Alliance, an environmental advocacy organization based out of Nebraska that helps landowners navigate new infrastructure projects, told me.
Perhaps unsurprisingly, the biggest concern Heatmap encountered among large landowners was that potential clean-energy projects could “take up farmland” (70%), followed by worries that they’d “harm wildlife or local nature/environmental sites” (58%; this is also the highest concern among the general population, cited by 54% of all respondents).
Kleeb said she often encounters these anxieties when working with partners in rural states. “When we’re talking with a community that for decades has supported land being used to grow ethanol, which is also an energy source — solar will take much less land and not use water, which is a depleting resource in the Midwest and all across the country,” she pointed out. (To be clear, Bold Alliance does support ethanol.) As for environmental concerns, “wind and solar have way less impact than fossil fuels on wildlife, period,” Kleeb said. “There’s no comparison. It’s not even a close call.”
Another worry large landowners had that stood out from the general population was that nearby land might be developed “by non-local companies” (57% of large landowners vs. 37% of the general population). “What’s not been happening well is that some clean-energy companies will come into a community, and they won’t disclose where the projects are going,” Kleeb said, adding that “community after community that we’re engaging with wants to know that from the beginning, and they want to be engaged in the discussions about where a project may or may not be better suited to be placed.”
While Heatmap specifically looked at who would be the most likely to speak out at a public hearing if they had concerns about a clean-energy project in their area, Kyle Unruh, the Idaho and Montana policy manager for Renewable Northwest, which works with regional partners to create a cleaner grid, said he’s seen that landowners will also “advocate for development on either their own land — as a means of making feasible the continued ownership of a small farm — or on behalf of a fellow landowner who should be entitled to their own property rights and decisions about what happens on their private land.”
At the same time, Unruh has seen landowners testify that they believe development on a nearby property could hurt their property values — a concern raised by 45% of the large landowners who responded to Heatmap’s survey — though he stressed that the claim that renewable energy development decreases nearby property values “is not borne out by the research.” He cited this worry as another reason large landowners evidently show up and speak out at public hearings more than their suburban and urban neighbors. “Landowners tend to have an elevated personal interest in whether energy development takes place, given this development has the real potential to increase the value of their land or the perceived effect of reducing the value or desirability of their land,” he told me.
On the flip side, when Heatmap presented landowners with reasons why they might allow renewable projects to be developed on their land, people living on six or more acres were more likely to pick “none of the above” (44%) in Heatmap’s polling than tax benefits (29%), diversifying their income (28%), or starting an agrivoltaics venture with solar generation and agriculture co-located on the same property (20%), among other options. Of potential upsides“having a long-term source of income” (35%) had the plurality, and “environmental benefits” (31%) also held high appeal.
Clean-energy developers should be making a concerted effort to reach out to large landowners from the start, but not just because they’re one of the more vocal contingents at the local town hall. More often than not, the energy transition will take place in literal backyards, and many opportunities for collaboration or partnership are lost when misinformation, conspiracies, or sneaky development tactics lead instead.
“The climate movement, in general over the past decade, has missed the boat here,” Kleeb of Bold Alliance told me. “There’s a major opportunity to engage with the rural folks who will be shouldering the responsibility of making sure that wind and solar are being built.”
The Heatmap poll of 5,202 American adults was conducted by Embold Research via online responses from August 3 to 16, 2024. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 1.4 percentage points.
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Almost half of developers believe it is “somewhat or significantly harder to do” projects on farmland, despite the clear advantages that kind of property has for harnessing solar power.
The solar energy industry has a big farm problem cropping up. And if it isn’t careful, it’ll be dealing with it for years to come.
Researchers at SI2, an independent research arm of the Solar Energy Industries Association, released a study of farm workers and solar developers this morning that said almost half of all developers believe it is “somewhat or significantly harder to do” projects on farmland, despite the clear advantages that kind of property has for harnessing solar power.
Unveiled in conjunction with RE+, the largest renewable energy conference in the U.S., the federally-funded research includes a warning sign that permitting is far and away the single largest impediment for solar developers trying to build projects on farmland. If this trend continues or metastasizes into a national movement, it could indefinitely lock developers out from some of the nation’s best land for generating carbon-free electricity.
“If a significant minority opposes and perhaps leads to additional moratoria, [developers] will lose a foot in the door for any future projects,” Shawn Rumery, SI2’s senior program director and the survey lead, told me. “They may not have access to that community any more because that moratoria is in place.”
SI2’s research comes on the heels of similar findings from Heatmap Pro. A poll conducted for the platform last month found 70% of respondents who had more than 50 acres of property — i.e. the kinds of large landowners sought after by energy developers — are concerned that renewable energy “takes up farmland,” by far the greatest objection among that cohort.
Good farmland is theoretically perfect for building solar farms. What could be better for powering homes than the same strong sunlight that helps grow fields of yummy corn, beans and vegetables? And there’s a clear financial incentive for farmers to get in on the solar industry, not just because of the potential cash in letting developers use their acres but also the longer-term risks climate change and extreme weather can pose to agriculture writ large.
But not all farmers are warming up to solar power, leading towns and counties across the country to enact moratoria restricting or banning solar and wind development on and near “prime farmland.” Meanwhile at the federal level, Republicans and Democrats alike are voicing concern about taking farmland for crop production to generate renewable energy.
Seeking to best understand this phenomena, SI2 put out a call out for ag industry representatives and solar developers to tell them how they feel about these two industries co-mingling. They received 355 responses of varying detail over roughly three months earlier this year, including 163 responses from agriculture workers, 170 from solar developers as well as almost two dozen individuals in the utility sector.
A key hurdle to development, per the survey, is local opposition in farm communities. SI2’s publicity announcement for the research focuses on a hopeful statistic: up to 70% of farmers surveyed said they were “open to large-scale solar.” But for many, that was only under certain conditions that allow for dual usage of the land or agrivoltaics. In other words, they’d want to be able to keep raising livestock, a practice known as solar grazing, or planting crops unimpeded by the solar panels.
The remaining percentage of farmers surveyed “consistently opposed large-scale solar under any condition,” the survey found.
“Some of the messages we got were over my dead body,” Rumery said.
Meanwhile a “non-trivial” number of solar developers reported being unwilling or disinterested in adopting the solar-ag overlap that farmers want due to the increased cost, Rumery said. While some companies expect large portions of their business to be on farmland in the future, and many who responded to the survey expect to use agrivoltaic designs, Rumery voiced concern at the percentage of companies unwilling to integrate simultaneous agrarian activities into their planning.
In fact, Rumery said some developers’ reticence is part of what drove him and his colleagues to release the survey while at RE+.
As we discussed last week, failing to address the concerns of local communities can lead to unintended consequences with industry-wide ramifications. Rumery said developers trying to build on farmland should consider adopting dual-use strategies and focus on community engagement and education to avoid triggering future moratoria.
“One of the open-ended responses that best encapsulated the problem was a developer who said until the cost of permitting is so high that it forces us to do this, we’re going to continue to develop projects as they are,” he said. “That’s a cold way to look at it.”
Meanwhile, who is driving opposition to solar and other projects on farmland? Are many small farm owners in rural communities really against renewables? Is the fossil fuel lobby colluding with Big Ag? Could building these projects on fertile soil really impede future prospects at crop yields?
These are big questions we’ll be tackling in far more depth in next week’s edition of The Fight. Trust me, the answers will surprise you.
Here are the most notable renewable energy conflicts over the past week.
1. Worcester County, Maryland –Ocean City is preparing to go to court “if necessary” to undo the Bureau of Ocean Energy Management’s approval last week of U.S. Wind’s Maryland Offshore Wind Project, town mayor Rick Meehan told me in a statement this week.
2. Magic Valley, Idaho – The Lava Ridge Wind Project would be Idaho’s biggest wind farm. But it’s facing public outcry over the impacts it could have on a historic site for remembering the impact of World War II on Japanese residents in the United States.
3. Kossuth County, Iowa – Iowa’s largest county – Kossuth – is in the process of approving a nine-month moratorium on large-scale solar development.
Here’s a few more hotspots I’m watching…
The most important renewable energy policies and decisions from the last few days.
Greenlink’s good day – The Interior Department has approved NV Energy’s Greenlink West power line in Nevada, a massive step forward for the Biden administration’s pursuit of more transmission.
States’ offshore muddle – We saw a lot of state-level offshore wind movement this past week… and it wasn’t entirely positive. All of this bodes poorly for odds of a kumbaya political moment to the industry’s benefit any time soon.
Chumash loophole – Offshore wind did notch one win in northern California by securing an industry exception in a large marine sanctuary, providing for farms to be built in a corridor of the coastline.
Here’s what else I’m watching …