Attending a public hearing is the most important civic duty that nobody actually does. (Well, not nobody — we’ll get into that.) But despite attendance at public hearings being one of the most effective ways to directly shape one’s community, the average American probably isn’t going. And heaven forbid you ask them to speak.
Heatmap’s latest poll looked into, among other things, the actions someone would take if they had concerns about a hypothetical clean energy project in their area. What we learned is that Americans are more willing to join a lawsuit (41%) than they are to talk at a public hearing (30%). But there is a demographic that is bolder than the rest of us glossophobes — people who owned 50 or more acres of land were nearly one-and-a-half times as likely (43%) to speak up in such a scenario. Overall, these large landowners were also more likely to say they’d attend a public hearing about a clean energy project (71%) than the general population (60%).
Community opposition is one of the leading causes of delays and cancellations of renewable projects, with about one-third of wind and solar siting applications in the last five years killed by local pushback. It’s also true that Republicans are more likely to live in rural areas with renewable energy development, meaning “conservatives’ opposition could prove more decisive to the future of wind and solar than liberals’ support,” The Washington Post wrote last year. (Heatmap’s polling backs that up: 70% of the large landowners we surveyed said they plan to vote for Donald Trump, compared to 17% who said they intend to vote for Kamala Harris.)
Clean-energy advocates who work with rural partners, including large landowners, told me they weren’t surprised to hear of the group’s high levels of in-person engagement. “Obviously, it takes land to build wind and solar, and a lot of that land is in rural America,” Jane Kleeb, the founder and director of Bold Alliance, an environmental advocacy organization based out of Nebraska that helps landowners navigate new infrastructure projects, told me.
Perhaps unsurprisingly, the biggest concern Heatmap encountered among large landowners was that potential clean-energy projects could “take up farmland” (70%), followed by worries that they’d “harm wildlife or local nature/environmental sites” (58%; this is also the highest concern among the general population, cited by 54% of all respondents).
Kleeb said she often encounters these anxieties when working with partners in rural states. “When we’re talking with a community that for decades has supported land being used to grow ethanol, which is also an energy source — solar will take much less land and not use water, which is a depleting resource in the Midwest and all across the country,” she pointed out. (To be clear, Bold Alliance does support ethanol.) As for environmental concerns, “wind and solar have way less impact than fossil fuels on wildlife, period,” Kleeb said. “There’s no comparison. It’s not even a close call.”
Another worry large landowners had that stood out from the general population was that nearby land might be developed “by non-local companies” (57% of large landowners vs. 37% of the general population). “What’s not been happening well is that some clean-energy companies will come into a community, and they won’t disclose where the projects are going,” Kleeb said, adding that “community after community that we’re engaging with wants to know that from the beginning, and they want to be engaged in the discussions about where a project may or may not be better suited to be placed.”
While Heatmap specifically looked at who would be the most likely to speak out at a public hearing if they had concerns about a clean-energy project in their area, Kyle Unruh, the Idaho and Montana policy manager for Renewable Northwest, which works with regional partners to create a cleaner grid, said he’s seen that landowners will also “advocate for development on either their own land — as a means of making feasible the continued ownership of a small farm — or on behalf of a fellow landowner who should be entitled to their own property rights and decisions about what happens on their private land.”
At the same time, Unruh has seen landowners testify that they believe development on a nearby property could hurt their property values — a concern raised by 45% of the large landowners who responded to Heatmap’s survey — though he stressed that the claim that renewable energy development decreases nearby property values “is not borne out by the research.” He cited this worry as another reason large landowners evidently show up and speak out at public hearings more than their suburban and urban neighbors. “Landowners tend to have an elevated personal interest in whether energy development takes place, given this development has the real potential to increase the value of their land or the perceived effect of reducing the value or desirability of their land,” he told me.
On the flip side, when Heatmap presented landowners with reasons why they might allow renewable projects to be developed on their land, people living on six or more acres were more likely to pick “none of the above” (44%) in Heatmap’s polling than tax benefits (29%), diversifying their income (28%), or starting an agrivoltaics venture with solar generation and agriculture co-located on the same property (20%), among other options. Of potential upsides“having a long-term source of income” (35%) had the plurality, and “environmental benefits” (31%) also held high appeal.
Clean-energy developers should be making a concerted effort to reach out to large landowners from the start, but not just because they’re one of the more vocal contingents at the local town hall. More often than not, the energy transition will take place in literal backyards, and many opportunities for collaboration or partnership are lost when misinformation, conspiracies, or sneaky development tactics lead instead.
“The climate movement, in general over the past decade, has missed the boat here,” Kleeb of Bold Alliance told me. “There’s a major opportunity to engage with the rural folks who will be shouldering the responsibility of making sure that wind and solar are being built.”
The Heatmap poll of 5,202 American adults was conducted by Embold Research via online responses from August 3 to 16, 2024. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 1.4 percentage points.
