Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Climate

Americans Remain Extremely Concerned About Climate Change, Heatmap Poll Finds

Seventy percent of Americans call it a serious problem.

A poll and clean energy.
Heatmap Illustration/Getty Images

Americans remain immensely concerned about climate change, with 70% calling it a serious problem and over one in three saying they are extremely concerned about the issue, Heatmap’s second Climate Poll has found, echoing results from its first survey last winter.

Conducted in mid-November by Benenson Strategy Group, the second poll explored both how Americans’ perceptions of climate change have shifted since Heatmap’s inaugural survey in February and also expanded to touch on questions about individuals’ personal experiences with climate change, their concerns about the future, their knowledge about climate issues and their attitudes on solutions, and how the issue is factoring into their 2024 presidential election decisions.

Encouragingly, the vast majority of Americans (68%) agree with the scientific consensus that climate change is a result of human activity, including almost half (48%) of Republicans and many (44%) former Trump voters.


However, most people do not think that things are moving in the right direction: 46% of respondents said they are “increasingly pessimistic” about climate change, while only a quarter said they think things are looking up.

While extreme heat, historic smoke, flooding, rapidly intensifying hurricanes, and the deadliest wildfire in modern history made headlines throughout 2023, Americans reported a slight decline from last winter in their feelings of being personally affected by climate change: 44% said they were “very” or “somewhat” affected, down 6 points since the Heatmap Climate Poll was last conducted 10 months ago. The highest numbers came from respondents in the West, about half (49%) of whom said they’d experienced climate change personally, and the lowest numbers were in the Midwest, with 37% who said they’d been affected.

However, that has not affected Americans’ sense of urgency or concern about future weather impacts on their communities. Of the extreme weather scenarios that Heatmap asked about — tornadoes, extreme thunderstorms, hurricanes, wildfires, drought, flooding, extreme heat, and blizzards — a majority of Americans said they had concerns about the climate impacting the place they live. The lowest level of reported anxiety was over hurricanes (57%), which makes sense given that the impacts are heavily (albeit, sometimes surprisingly) regional.

These concerns played into Americans’ thoughts about the future more generally as well. Nearly three-quarters of parents (72%) reported having high levels of concern about the climate, with dads slightly more worried (77%) than moms (68%).

More than one in 10 Americans (12%) are worried that insurance companies are leaving their area. Almost one in five Americans (19%) say they’ve already seen their insurance rates increase due to weather extremes, and eight in 10 Americans say they want the government to require insurance companies to continue offering insurance in areas that are affected by climate change.

Most respondents said they are taking personal action on some level, whether it’s recycling (70%), carrying a reusable water bottle (62%), or driving or hoping to drive an EV in the future (46%). Even among people who voted in 2020 for Trump — no fan of electric vehicles — 30% said they drive or would like to drive an electric car in the future.

When it comes to solutions, though, Americans are more divided on the best approach. There’s uncertainty around the green energy transition, with 38% of respondents worried it will cost them money, 35% believing it will save them money, and 27% unsure. Proposals like providing tax incentives to make homes more energy efficient; making it easier to build new solar plants; investing in public transportation; and funding scientific studies to explore ways of reducing the amount of carbon in the atmosphere are widely popular, though, with all receiving over 80% support by respondents.

However, Americans who currently drive, or are interested in buying, an EV largely said that fuel savings (73%) were a bigger incentive to them than the benefits for the climate (63%). Starkly, Americans are also not sold on the phase-out of fossil fuels: 62% said they support making it easier to drill and build new pipelines, including 51% of Democrats and 59% of Independents.


What does the picture painted by the Heatmap poll mean for the 2024 election? There is a clear bipartisan interest in climate change, with 68% of Americans saying a candidate’s position on climate change is important in determining their presidential vote, including 86% of Democrats, 53% of Republicans, and 62% of Independents. Additionally, nearly one in seven (69%) Americans said they would be more likely to vote for a candidate that led an initiative to plant millions of trees to remove carbon from the atmosphere — a popular, albeit dubious, Republican climate proposal that 80% of Democrats said they could get behind.

Heatmap will continue to offer further analysis of the survey’s results in the coming days, including closer looks at Americans’ understandings of climate lingo, how they are influenced by common land development arguments, and more.

The Heatmap Climate Poll of 1,000 American adults was conducted by Benenson Strategy Group via online panels from Nov. 6 to 13, 2023. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 3.1 percentage points.

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Economy

Tariffs Will Flatten the U.S. Bicycle Industry

Businesses were already bracing for a crash. Then came another 50% tariff on Chinese goods.

An e-bike and money.
Heatmap Illustration/Getty Images

When I wrote Heatmap’s guide to driving less last year, I didn’t anticipate that a good motivation for doing so would be that every car in America was about to get a lot more expensive.

Then again, no one saw the breadth and depth of the Trump administration’s tariffs coming. “We would characterize this slate of tariffs as ‘worse than the worst case scenario,’” one group of veteran securities analysts wrote in a note to investors last week, a sentiment echoed across Wall Street and reflected in four days of stock market turmoil so far.

Keep reading...Show less
Green
Economy

Tariffs Are Making Gas Cheaper — But Not Cheap Enough

Any household savings will barely make a dent in the added costs from Trump’s many tariffs.

A gas station.
Heatmap Illustration/Getty Images

Donald Trump’s tariffs — the “fentanyl” levies on Canada, China, and Mexico, the “reciprocal” tariffs on nearly every country (and some uninhabited islands), and the global 10% tariff — will almost certainly cause consumer goods on average to get more expensive. The Yale Budget Lab estimates that in combination, the tariffs Trump has announced so far in his second term will cause prices to rise 2.3%, reducing purchasing power by $3,800 per year per household.

But there’s one very important consumer good that seems due to decline in price.

Keep reading...Show less
Green
Electric Vehicles

There Has Never Been a Better Time for EV Battery Swapping

With cars about to get more expensive, it might be time to start tinkering.

A battery with wheels.
Heatmap Illustration/Getty Images

More than a decade ago, when I was a young editor at Popular Mechanics, we got a Nissan Leaf. It was a big deal. The magazine had always kept long-term test cars to give readers a full report of how they drove over weeks and months. A true test of the first true production electric vehicle from a major car company felt like a watershed moment: The future was finally beginning. They even installed a destination charger in the basement of the Hearst Corporation’s Manhattan skyscraper.

That Leaf was a bit of a lump, aesthetically and mechanically. It looked like a potato, got about 100 miles of range, and delivered only 110 horsepower or so via its electric motors. This made the O.G. Leaf a scapegoat for Top Gear-style car enthusiasts eager to slander EVs as low-testosterone automobiles of the meek, forced upon an unwilling population of drivers. Once the rise of Tesla in the 2010s had smashed that paradigm and led lots of people to see electric vehicles as sexy and powerful, the original Leaf faded from the public imagination, a relic of the earliest days of the new EV revolution.

Keep reading...Show less
Green