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The carbon removal company has a pitch to solve the industry’s biggest “moral hazard.”

The carbon removal industry has exploded over the past few years, with billions of dollars in government funding and venture capital flowing to startups, nonprofits, and university research centers working on different ways to pull carbon out of the atmosphere. But all the attention has also stirred up a long running controversy about whether this solution is a dangerous distraction.
Critics worry that governments and corporations will not work as hard to cut greenhouse gas emissions if they believe they’ll eventually be able to reverse them. Some have warned this is already happening. On Thursday, Climeworks, one of the leading companies developing machines that suck carbon dioxide from the air, published a manifesto of sorts to fend off the risk that its technology is used to delay climate action.
The Swiss company’s statement calls for “a clear distinction between emissions reductions and carbon removals” in corporate and national climate plans and in the carbon market. It can be read as a pitch to improve the ever-popular but dangerously vague net-zero pledge. In theory, a plan to achieve net-zero emissions should involve both reducing emissions and then reaching a sort of equilibrium where any remaining releases are canceled out by removing carbon from the atmosphere.
The problem with net zero is it puts a lot more emphasis on the second part, and doesn’t require much transparency about the first. For example, a clothing brand pledging to achieve net zero by 2050 might buy renewable energy to power its stores, but avoid making more difficult changes to its production process or supply chain to reduce emissions, with the vague intention to balance them out later.
Climeworks is urging companies and governments to instead set two separate targets: One for how much they plan to reduce their carbon output, and a second for the level of remaining emissions they plan to balance out with carbon removal. It’s an idea with roots in academia; a 2019 paper argued that unpacking net-zero goals this way would help ensure that investments in carbon removal are truly additional to essential investments in emissions reductions.
“What we are saying is that removals should not stand as an excuse to not reduce your emissions,” said Louis Uzor, the climate policy manager at Climeworks.
The prospect of removing carbon from the atmosphere is undeniably seductive. “Depending on how you look at things, the technology represents either the ultimate insurance policy or the ultimate moral hazard,” New Yorker writer Elizabeth Kolbert wrote in a 2017 story about the kinds of machines that Climeworks is building.
It’s not hard to see how the fantasy version could turn into a nightmare. Our future ability to remove carbon will be limited by all kinds of constraints, like clean energy availability, land use, finance, and community support. If we operate under the assumption that we’ll be able to remove huge amounts of carbon from the atmosphere in a few decades, and that capacity doesn’t materialize, we could end up with more catastrophic warming — and still be far off from stabilizing the climate.
“Carbon removal capacity is going to be finite,” said Holly Buck, an assistant professor of environment and sustainability at the University of Buffalo. “Its in our interest to really constrain the residual emissions to the smallest amount possible to make sure that we can, in fact, compensate for them.”
At first glance, it may seem like Climeworks’ manifesto undermines its entire business model. Carbon removal "has a different role to play and should not be substituting emission reductions,” the statement reads. But today, companies like H&M and Square pay Climeworks for carbon removal to compensate for some of their emissions. Even the band Coldplay has bought credits to offset emissions from its tour.
Uzor argues its clients are not purchasing removals in place of cutting emissions. Paying Climeworks to remove carbon is still really expensive — upwards of $600 per metric ton of carbon. “It’s quite obvious that if you can reduce [emissions] for even up to $200 per ton, you’re still better off reducing than going with Climeworks,” he said. Rather, customers are lining up because they have emissions that are considered “hard to abate,” meaning there may not be any way to eliminate them for a long time. Uzor said their clients understand that if they want to achieve net zero in the next few decades, “they better start working with us now, because we have a whole industry that needs to scale up.”
Buck, of the University of Buffalo, pointed out that making it the norm to set a carbon removal goal could actually be great for Climeworks’ business. She’s optimistic that the company’s message comes from a place of genuine concern, but she thinks governments should be the ones leading the way by setting stronger requirements to cut emissions. “If people in the private sector are going to try to basically create policy in the absence of governments doing it, this seems good, but I don't think it’ll solve all the problems.”
Gilles Dufrasne, a lead on global carbon markets at the nonprofit Carbon Market Watch, said his organization supports the ideas in the statement, noting that this clear distinction would bring more transparency to climate plans and progress.
Climeworks’ statement also included a second, related plea. The company wants carbon credit certifiers to distinguish between projects that reduce or avoid emissions, like a wind farm or protection of a forest that might otherwise be chopped down, and those that remove carbon from the atmosphere, like Climeworks’ direct air capture plants. Thus far, Uzor said, Climeworks has refrained from working with large carbon registries like Verra or the American Carbon Registry, where many companies go to buy carbon offsets, because it couldn’t compete in that environment as long as its projects were lumped together with those that reduce emissions, which sell offsets for a fraction of the price.
This is another delicate subject. The growth of carbon removal projects is colliding with major tumult in the carbon market. Traditional carbon offset projects that purport to reduce emissions have been raked over the coals by researchers and journalists who have found time and again that those projects exaggerated their benefits. Derik Broekhoff, a senior scientist at the Stockholm Environment Institute, said that the Science Based Targets Initiative, a nonprofit that creates voluntary standards for corporate climate action, has also begun discouraging companies from buying these kinds of offsets while encouraging investments in carbon removal. “It’s led to this kind of perverse outcome where everyone’s chasing removals,” said Derik Broekhoff, a senior scientist at the Stockholm Environment Institute. “Yet if you look at a global level, what we really need to do is reduce emissions rapidly and significantly. So it ends up being a bit of a distraction.”
Uzor said some have opposed the idea to clearly separate removals because it could make them seem like a superior product. But he insisted that wasn’t Climework’s intent. “Currently, global emissions are still on the rise, so any avoided emission that is timely and properly done, based on robust assessment, is massively needed.”
It doesn’t seem like this will end up being such a big ask. Verra, the largest carbon offset registry in the world, plans to introduce a “removals” label in the middle of this year, said Anne Thiel, Verra’s senior manager of communications in an email.
But shoring up the integrity of the market is another question altogether — and one where Climeworks does have a clear advantage. The benefits of a direct air capture project are pretty easy to measure, but other types of carbon removal projects, like those that involve storing carbon in soil or sinking it to the bottom of the ocean, will be a lot harder to verify.
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Current conditions: Temperatures as low as 30 degrees Fahrenheit below average are expected to persist for at least another week throughout the Northeast, including in New York City • Midsummer heat is driving temperatures up near 100 degrees in Paraguay • Antarctica is facing intense katabatic winds that pull cold air from high altitudes to lower ones.

The United States has, once again, exited the Paris Agreement, the first global carbon-cutting pact to include the world’s two top emitters. President Donald Trump initiated the withdrawal on his first day back in office last year — unlike the last time Trump quit the Paris accords, after a prolonged will-he-won’t-he game in 2017. That process took three years to complete, allowing newly installed President Joe Biden to rejoin in 2021 after just a brief lapse. This time, the process took only a year to wrap up, meaning the U.S. will remain outside the pact for years at least. “Trump is making unilateral decisions to remove the United States from any meaningful global climate action,” Katie Harris, the vice president of federal affairs at the union-affiliated BlueGreen Alliance, said in a statement. “His personal vendetta against clean energy and climate action will hurt workers and our environment.” Now, as Heatmap’s Katie Brigham wrote last year, at “all Paris-related meetings (which comprise much of the conference), the U.S. would have to attend as an ‘observer’ with no decision-making power, the same category as lobbyists.”
America has not yet completed its withdrawal from the United Nations Framework Convention on Climate Change, the overarching group through which the Paris Agreement was negotiated, which Trump initiated this month. That won’t be final until next year. That Trump is even planning to quit the body shows how much more aggressive the administration’s approach to climate policy is this time around. Trump remained within the UNFCCC during his first term, preferring to stay engaged in negotiations even after quitting the Paris Agreement.
Just weeks after a federal judge struck down the Trump administration’s stop work order on the Revolution Wind project off Rhode Island’s shores, another federal judge has overturned the order halting construction on the Vineyard Wind project off Massachusetts. That, as Heatmap’s Emily Pontecorvo wrote last night, “makes four offshore wind farms that have now won preliminary injunctions against Trump’s freeze on the industry.” Besides Revolution Wind, Dominion Energy’s Coastal Virginia offshore wind project and Equinor’s Empire Wind plant off Long Island have each prevailed in their challenges to the administration’s blanket order to abandon construction on dubious national security grounds.
Meanwhile, the White House is potentially starving another major infrastructure project of funding. The Gateway rail project to build a new tunnel under the Hudson River between New Jersey and New York City could run out of money and halt construction by the end of next week, the project manager warned Tuesday. Washington had promised billions to get the project done, but the money stopped flowing in October during the government shutdown. Officials at the Department of Transportation said the funding would remain suspended until, as The New York Times reported, the project’s contracts could be reviewed for compliance with new rules about businesses owned by women and minorities.
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A new transmission line connecting New England’s power-starved and gas-addicted grid to Quebec’s carbon-free hydroelectric system just came online this month. But electricity abruptly stopped flowing onto the New England Clean Energy Connect as the Canadian province’s state-owned utility, Hydro-Quebec, withheld power to meet skyrocketing demand at home amid the Arctic chill. Power plant owners in New England and New York, where Hydro-Quebec is building another line down the Hudson River to connect to New York City, complained that deals with the utility focused on maintaining supplies during the summer, when air conditioning traditionally surges power to peak demand. Hydro-Quebec restored power to the line on Monday.
The storm represented a force majeure event. If it hadn’t, the utility would have needed to pay penalties. But the incident is sure to fuel more criticism from power plant owners, most of which are fossil fueled, who oppose increased competition from the Quebecois. “I hate to say it, but a lot of the issues and concerns that we have been talking about for years have played out this weekend,” Dan Dolan — who leads the New England Power Generators Association, a trade group representing power plant owners — told E&E News. “This is a very expensive contract for a product that predominantly comes in non-stressed periods in the winter,” he said.
Europe has signed what the European Commission president Urusula von der Leyen called “the mother of all deals” with India, “a free trade zone of 2 billion people.” As part of the deal, the world’s second-largest market and the most populous nation plan to ramp up exports of steel, plastics, chemicals, and pharmaceuticals. But don’t expect Brussels to give New Delhi a break on its growing share of the global emissions. The EU’s carbon border adjustment mechanism — the first major tariff in the world based on the carbon intensity of imports — just took effect this month, and will remain intact for Indian goods, Reuters reported.
The Department of the Interior has ordered staff at the National Park Service to remove or edit signs and other informational materials in at least 17 parks out West to scrub mentions of climate change or hardship inflicted by settlers on Native Americans. The effort comes as part of what The Washington Post called a renewed push to implement Trump’s executive order on “restoring truth and sanity to American history.” Park staff have interpreted those orders, the newspaper reported, to mean eliminating any reference to historic racism, sexism, LGBTQ rights, and climate change. Just last week, officials removed an exhibit at Independence National Historical Park on George Washington’s ownership of slaves.
Tesla is going trucking. The electric automaker inked a deal Tuesday with Pilot Travel Centers, the nation’s largest operator of highway pit stops, to install Tesla’s Semi Chargers for heavy-duty electric vehicle charging. The stations are set to be built at select Pilot locations along Interstate 5, Interstate 10, and several other major corridors where heavy-duty charging is highest. The first sites are scheduled to open this summer.
Rob talks with McMaster University engineering professor Greig Mordue, then checks in with Heatmap contributor Andrew Moseman on the EVs to watch out for.
It’s been a huge few weeks for the electric vehicle industry — at least in North America.
After a major trade deal, Canada is set to import tens of thousands of new electric vehicles from China every year, and it could soon invite a Chinese automaker to build a domestic factory. General Motors has also already killed the Chevrolet Bolt, one of the most anticipated EV releases of 2026.
How big a deal is the China-Canada EV trade deal, really? Will we see BYD and Xiaomi cars in Toronto and Vancouver (and Detroit and Seattle) any time soon — or is the trade deal better for Western brands like Volkswagen or Tesla which have Chinese factories but a Canadian presence? On this week’s Shift Key, Rob talks to Greig Mordue, a former Toyota executive who is now an engineering professor at McMaster University in Hamilton, Ontario, about how the deal could shake out. Then he chats with Heatmap contributor Andrew Moseman about why the Bolt died — and the most exciting EVs we could see in 2026 anyway.
Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap, and Jesse Jenkins, a professor of energy systems engineering at Princeton University. Jesse is off this week.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
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Here is an excerpt from our conversation:
Robinson Meyer: Over the weekend there was a new tariff threat from President Trump — he seems to like to do this on Saturday when there are no futures markets open — a new tariff threat on Canada. It is kind of interesting because he initially said that he thought if Canada could make a deal with China, they should, and he thought that was good. Then over the weekend, he said that it was actually bad that Canada had made some free trade, quote-unquote, deal with China.
Do you think that these tariff threats will affect any Carney actions going forward? Is this already priced in, slash is this exactly why Carney has reached out to China in the first place?
Greig Mordue: I think it all comes under the headline of “deep sigh,” and we’ll see where this goes. But for the first 12 months of the U.S. administration, and the threat of tariffs, and the pullback, and the new threat, and this going forward, the public policy or industrial policy response from the government of Canada and the province of Ontario, where automobiles are built in this country, was to tread lightly. And tread lightly, generally means do nothing, and by doing nothing stop the challenges.
And so doing nothing led to Stellantis shutting down an assembly plant in Brampton, Ontario; General Motors shutting an assembly plant in Ingersoll, Ontario; General Motors reducing a three-shift operation in Oshawa, Ontario to two shifts; and Ford ragging the puck — Canadian term — on the launch of a new product in their Oakville, Ontario plant. So doing nothing didn’t really help Canada from a public policy perspective.
So they’re moving forward on two fronts: One is the resetting of relationships with China and the hope of some production from Chinese manufacturers. And two, the promise of automotive industrial policy in February, or at some point this spring. So we’ll see where that goes — and that may cause some more restless nights from the U.S. administration. We’ll see.
Mentioned:
Canada’s new "strategic partnership” with China
The Chevy Bolt Is Already Dead. Again.
The EVs Everyone Will Be Talking About in 2026
This episode of Shift Key is sponsored by …
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Music for Shift Key is by Adam Kromelow.
A federal judge in Massachusetts ruled that construction on Vineyard Wind could proceed.
The Vineyard Wind offshore wind project can continue construction while the company’s lawsuit challenging the Trump administration’s stop work order proceeds, judge Brian E. Murphy for the District of Massachusetts ruled on Tuesday.
That makes four offshore wind farms that have now won preliminary injunctions against Trump’s freeze on the industry. Dominion Energy’s Coastal Virginia offshore wind project, Orsted’s Revolution Wind off the coast of New England, and Equinor’s Empire Wind near Long Island, New York, have all been allowed to proceed with construction while their individual legal challenges to the stop work order play out.
The Department of the Interior attempted to pause all offshore wind construction in December, citing unspecified “national security risks identified by the Department of War.” The risks are apparently detailed in a classified report, and have been shared neither with the public nor with the offshore wind companies.
Vineyard Wind, a joint development between Avangrid Renewables and Copenhagen Infrastructure Partners, has been under construction since 2021, and is already 95% built. More than that, it’s sending power to Massachusetts customers, and will produce enough electricity to power up to 400,000 homes once it’s complete.
In court filings, the developer argued it was urgent the stop work order be lifted, as it would lose access to a key construction boat required to complete the project on March 31. The company is in the process of replacing defective blades on its last handful of turbines — a defect that was discovered after one of the blades broke in 2024, scattering shards of fiberglass into the ocean. Leaving those turbine towers standing without being able to install new blades created a safety hazard, the company said.
“If construction is not completed by that date, the partially completed wind turbines will be left in an unsafe condition and Vineyard Wind will incur a series of financial consequences that it likely could not survive,” the company wrote. The Trump administration submitted a reply denying there was any risk.
The only remaining wind farm still affected by the December pause on construction is Sunrise Wind, a 924-megawatt project being developed by Orsted and set to deliver power to New York State. A hearing for an injunction on that order is scheduled for February 2.