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The carbon removal company has a pitch to solve the industry’s biggest “moral hazard.”

The carbon removal industry has exploded over the past few years, with billions of dollars in government funding and venture capital flowing to startups, nonprofits, and university research centers working on different ways to pull carbon out of the atmosphere. But all the attention has also stirred up a long running controversy about whether this solution is a dangerous distraction.
Critics worry that governments and corporations will not work as hard to cut greenhouse gas emissions if they believe they’ll eventually be able to reverse them. Some have warned this is already happening. On Thursday, Climeworks, one of the leading companies developing machines that suck carbon dioxide from the air, published a manifesto of sorts to fend off the risk that its technology is used to delay climate action.
The Swiss company’s statement calls for “a clear distinction between emissions reductions and carbon removals” in corporate and national climate plans and in the carbon market. It can be read as a pitch to improve the ever-popular but dangerously vague net-zero pledge. In theory, a plan to achieve net-zero emissions should involve both reducing emissions and then reaching a sort of equilibrium where any remaining releases are canceled out by removing carbon from the atmosphere.
The problem with net zero is it puts a lot more emphasis on the second part, and doesn’t require much transparency about the first. For example, a clothing brand pledging to achieve net zero by 2050 might buy renewable energy to power its stores, but avoid making more difficult changes to its production process or supply chain to reduce emissions, with the vague intention to balance them out later.
Climeworks is urging companies and governments to instead set two separate targets: One for how much they plan to reduce their carbon output, and a second for the level of remaining emissions they plan to balance out with carbon removal. It’s an idea with roots in academia; a 2019 paper argued that unpacking net-zero goals this way would help ensure that investments in carbon removal are truly additional to essential investments in emissions reductions.
“What we are saying is that removals should not stand as an excuse to not reduce your emissions,” said Louis Uzor, the climate policy manager at Climeworks.
The prospect of removing carbon from the atmosphere is undeniably seductive. “Depending on how you look at things, the technology represents either the ultimate insurance policy or the ultimate moral hazard,” New Yorker writer Elizabeth Kolbert wrote in a 2017 story about the kinds of machines that Climeworks is building.
It’s not hard to see how the fantasy version could turn into a nightmare. Our future ability to remove carbon will be limited by all kinds of constraints, like clean energy availability, land use, finance, and community support. If we operate under the assumption that we’ll be able to remove huge amounts of carbon from the atmosphere in a few decades, and that capacity doesn’t materialize, we could end up with more catastrophic warming — and still be far off from stabilizing the climate.
“Carbon removal capacity is going to be finite,” said Holly Buck, an assistant professor of environment and sustainability at the University of Buffalo. “Its in our interest to really constrain the residual emissions to the smallest amount possible to make sure that we can, in fact, compensate for them.”
At first glance, it may seem like Climeworks’ manifesto undermines its entire business model. Carbon removal "has a different role to play and should not be substituting emission reductions,” the statement reads. But today, companies like H&M and Square pay Climeworks for carbon removal to compensate for some of their emissions. Even the band Coldplay has bought credits to offset emissions from its tour.
Uzor argues its clients are not purchasing removals in place of cutting emissions. Paying Climeworks to remove carbon is still really expensive — upwards of $600 per metric ton of carbon. “It’s quite obvious that if you can reduce [emissions] for even up to $200 per ton, you’re still better off reducing than going with Climeworks,” he said. Rather, customers are lining up because they have emissions that are considered “hard to abate,” meaning there may not be any way to eliminate them for a long time. Uzor said their clients understand that if they want to achieve net zero in the next few decades, “they better start working with us now, because we have a whole industry that needs to scale up.”
Buck, of the University of Buffalo, pointed out that making it the norm to set a carbon removal goal could actually be great for Climeworks’ business. She’s optimistic that the company’s message comes from a place of genuine concern, but she thinks governments should be the ones leading the way by setting stronger requirements to cut emissions. “If people in the private sector are going to try to basically create policy in the absence of governments doing it, this seems good, but I don't think it’ll solve all the problems.”
Gilles Dufrasne, a lead on global carbon markets at the nonprofit Carbon Market Watch, said his organization supports the ideas in the statement, noting that this clear distinction would bring more transparency to climate plans and progress.
Climeworks’ statement also included a second, related plea. The company wants carbon credit certifiers to distinguish between projects that reduce or avoid emissions, like a wind farm or protection of a forest that might otherwise be chopped down, and those that remove carbon from the atmosphere, like Climeworks’ direct air capture plants. Thus far, Uzor said, Climeworks has refrained from working with large carbon registries like Verra or the American Carbon Registry, where many companies go to buy carbon offsets, because it couldn’t compete in that environment as long as its projects were lumped together with those that reduce emissions, which sell offsets for a fraction of the price.
This is another delicate subject. The growth of carbon removal projects is colliding with major tumult in the carbon market. Traditional carbon offset projects that purport to reduce emissions have been raked over the coals by researchers and journalists who have found time and again that those projects exaggerated their benefits. Derik Broekhoff, a senior scientist at the Stockholm Environment Institute, said that the Science Based Targets Initiative, a nonprofit that creates voluntary standards for corporate climate action, has also begun discouraging companies from buying these kinds of offsets while encouraging investments in carbon removal. “It’s led to this kind of perverse outcome where everyone’s chasing removals,” said Derik Broekhoff, a senior scientist at the Stockholm Environment Institute. “Yet if you look at a global level, what we really need to do is reduce emissions rapidly and significantly. So it ends up being a bit of a distraction.”
Uzor said some have opposed the idea to clearly separate removals because it could make them seem like a superior product. But he insisted that wasn’t Climework’s intent. “Currently, global emissions are still on the rise, so any avoided emission that is timely and properly done, based on robust assessment, is massively needed.”
It doesn’t seem like this will end up being such a big ask. Verra, the largest carbon offset registry in the world, plans to introduce a “removals” label in the middle of this year, said Anne Thiel, Verra’s senior manager of communications in an email.
But shoring up the integrity of the market is another question altogether — and one where Climeworks does have a clear advantage. The benefits of a direct air capture project are pretty easy to measure, but other types of carbon removal projects, like those that involve storing carbon in soil or sinking it to the bottom of the ocean, will be a lot harder to verify.
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And more of the week’s top news around project fights.
1. Kansas City, Missouri – Data centers are so toxic that politicians are using them as boogeymen in totally unrelated policy discussions.
2. Ingham County, Michigan – We have our first major anti-data center candidate in a Democratic congressional primary.
3. Nueces County, Texas - The Longhorn State is on a bull run towards data center hostility.
4. Pulaski County, Arkansas - We have yet another municipal employee losing their job over helping a data center.
5. Marathon County, Wisconsin - Yet again rural residents are poised to lose against state permitting primacy laws benefiting renewable energy.
This week’s conversation is with Grant Gutierrez, head of community impacts at carbon management company Carbon Direct. This week Carbon Direct published a white paper Gutierrez authored on opposition around data centers he’s studied. His research reinforces much of what Heatmap Pro has uncovered, but I was particularly intrigued by a topline finding – that transparency is the most common thread in the 46 data center fights he looked into. Was he seeing what I’ve been seeing? So I asked him to hop onto a Zoom call and let me know his thoughts.
The following conversation was lightly edited for clarity.
If you were to explain the findings in your white paper to someone at a bar… how would you put it?
What I would say is that we were really interested in the kinds of concerns communities were articulating as they were opposing or resisting data center development in the U.S. To answer and explore those questions, we developed our own data center cancellation tracker where we looked for cases where we could find a strong correlation between cancelation or withdrawal status and opposition. Then we did high-level analyses of the demographics surrounding those data centers, using standard best practices from environmental justice methodologies and pulling sociodemographic and environmental burden characters from EPA’s EJScreen tool. We were mostly looking at public records. Press materials. City council meeting minutes. Things you wouldn’t have to dig too hard to find.
The kinds of communities we saw successfully resisting data centers tracked across the demographic middle of the United States – slightly more middle income, slightly more white than a majority of the American community, but mostly what you’d consider the average American community.
What is the intended audience of this paper and what are you hoping to communicate?
I think it’s important for data center developers and the capital behind them is that they need to move their engagement to early stage, responsible design. A second audience is regulators, city councils, and local zoning commissions about how to engage with developers and advocate for the right disclosure requirements from industry.
The key topline message is that developers who treat community engagement as a permitting formality instead of a critical early stage input are burdening communities, breaking trust. This is resulting in reputational risk for developers, stranded assets, losing capital – and the loss of future opportunities as developers want to build 21st century infrastructure.
Walk me through what you saw evaluating these projects. What’s the development pattern that leads to such opposition?
We saw five key themes. Some of them you might expect – concerns around natural resources, water impacts, electricity rates, land. The rural character came up quite consistently. And then there was a lack of transparency through the use of NDAs.
The NDA example I was surprised to see was the most consistent in all of our case studies. Communities are largely concerned with the process that unfolds as much as the impacts. That’s a very important signal that transcends political lines. Communities want to be heard, involved in the process. They want large infrastructural development with impacts to listen to their concerns. When those decisions are made behind NDAs or with no transparency or equitable engagement, communities quickly mobilize and organize at a hyperlocal level and are successful in opposing these data centers.
I know there are a number of companies out there – without naming names – that are putting responsible development principles forward. The ones we advocate for across our business, whether we’re working in carbon removal or other things. I see companies leading and saying, if we’re involved in this infrastructure, we are not going to sign an NDA. Those who are pushing forward renewable energy commitments, community benefit agreements, and local public-private partnerships are leading with transparency and equity in their engagements.
How any of this carries in the broader industry is yet to be seen.
In your report you point to various ways opposition can crop up to a project. One of those ways was due to the presence of co-located gas – you note that gas power at a data center engendered environmental opponents, which then strengthened those fighting a data center. Can you elaborate on whether you think a new gas power presence is making it harder to get a data center built?
The case you’re pointing to, that’s the Ballico case where on top of the data center there was a 3,500 megawatt co-located gas plant. That quickly led to major community concerns and a partnership with the Southern Environmental Law Center, which became the legal anchor for thinking through the opposition here and commissioned the technical evidence, and provided the legal [support] there.
You see a broad coalition coalesce around not only the data center concern but the climate concerns that arise. I wouldn’t be surprised if we saw a repeated concern around the expansion of fossil energy and combustion sources going hand in hand with community opposition and organizing on data centers. But that remains to be seen.
What in your research have you seen when you compare opposition to data centers and campaigns against, let’s say, fossil fuels? Or mining? Or renewables?
What I think about with data centers is they’re the highways of the 21st century. As we know through the highway projects in the U.S., there were major disproportionate impacts on communities of color. I think there’s potential for data centers if they follow that playbook to have that same impact.
When it comes to comparing these, that’s something I have not done yet. But I think there’s a few things happening. I think the scale and scope of the buildout is taking the American public by surprise. Articulation around impacts to natural resources and electricity prices in a heightened political climate and a difficult economy. It’s also the existential problem AI introduces, which is the role AI plays in society. This is unique compared to other kinds of extraction, which feed technologies already at play.
How do you feel about the fact that so many of us in energy, environment and climate are now talking about data centers all the time?
Never in my career, working in carbon removal and nature based solutions, I never thought data centers would be a major focus in my career as an environmental justice advocate and social scientist.
Data centers are probably emerging to be one of the biggest environmental justice problems of our time so while it’s not something I planned to work on, I am emboldened to see the response from the nonprofit community and others trying to wrap their heads around this. What is the right kind of information? What does the public need to know? How do we advocate for our communities and build the world we would like to build?
While data centers are moving fast, I’m encouraged to see communities organizing and advocating for their own needs as well. Over the next few years, the story will tell itself.
Last question – what was the last song you listened to?
DtMF by Bad Bunny.
Plus, a look into the future of solar and wind tax credits.
Heatmap AM and Daily will be off tomorrow for the July 4 holiday, but we’ll see you back here on Monday.
We’re staring down the barrel of a holiday weekend here in the United States, so I’ll keep it quick. Two things:
July 4 will mark the formal end of the solar and wind tax credits in the United States. These incentives — which date back in some form to 1978 — were repealed by President Trump’s tax cuts and spending law last year. In order to qualify for the last of these subsidies, solar and wind projects must “commence construction” by Saturday and be ready to generate power by the end of 2027.
Although the policies haven’t yet expired, there’s already chatter about bringing them back. Some Democrats want to revive the incentives should they win back Congress and the White House in two or six years. But 2029 or 2032 will likely look different than the earlier years of this decade, when the Inflation Reduction Act was written and passed: Power prices are higher now, the grid more congested, and the federal budget more constrained. So today, my colleague Emily Pontecorvo previews one of the next big questions in climate policy: Should Democrats try to bring back the solar and wind tax credits?
Her story is great, and one disconnect in particular stuck out to me. Among the climate and clean energy wonks Emily interviewed, “everyone” agreed that “in the near term, the most important thing Congress could do to help clean energy is break down some of the non-cost barriers to development through permitting reform.” Permitting reform, after all, has no fiscal cost and could be achieved during this Congress.
But Democratic lawmakers themselves sound far less sure about its importance. “I don’t think Democrats can engage in a serious way with Republicans on permitting reform,” Representative Jared Huffman, the ranking member on the House Natural Resources Committee, tells her. Read the rest of Emily’s story for more on how lawmakers are thinking about this question, which will only get more important as we get closer to ‘28.
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We’ve begun to get Q2 sales data for global automakers — and there’s actually decent news for electric vehicles. Some highlights:
Enjoy your holiday weekend, and remember: We’re now in Q3. Thanks, as always, for reading.