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The effort to preserve the beloved landmark from sea-level rise epitomizes an existential struggle for historic waterfronts

When San Francisco’s Ferry Plaza Farmers Market is in full Saturday swing, one way to dodge the determined foodies and casual browsers is to retreat to the plaza just 30 steps south of the Ferry Building. It sits atop three tiers of dark-veined granite, accessible by two flights of nine stairs or a ramp that ascends along the water to a trio of ferry gates that, like the plaza, were completed in 2021.
The chosen height hints at what someday might be the norm — the elevation where San Francisco’s constructed shoreline will need to be to serve as a protective buffer between the natural bay and the developed city. Here, more than any place on today’s Embarcadero, you confront the existential predicament facing the Ferry Building, nearby piers, and resurrected waterfronts in other coastal American cities: sea level rise.
According to projections that were modeled by climate scientists in 2018, San Francisco Bay faces a 66% likelihood that average daily tides will rise 40 inches by 2100, with roughly half of the increase during the next 50 years and the pace accelerating after that. The same report includes an extreme but peer-reviewed scenario where the projected increase soars to 93 inches during that same period — making grim numbers profoundly worse.
So-called king tides already arrive monthly during the winter, a natural occurrence related to the moon’s gravitational pull that can send waves washing past Pier 14 into the Embarcadero’s protected bike lane. Behind Pier 5, water swells up and over the edge of the public walkway. For now, that occasional splash of excitement is less fearsome than fun — but if current forecasts are anywhere near accurate, future generations will face a double bind.
The threat isn’t just that tides might creep upward as temperatures increase. It’s that the extreme rainfall patterns we already experience will grow more intense, those destructive storms that in recent years have introduced terms like atmospheric rivers and bomb cyclones into conversations about the weather. For instance, if daily tides are a foot higher in 2050 than they are now — the “likely” projection — a major storm could surge 36 inches beyond where it would register today.
In the case of the Embarcadero, the hypothetical one-foot rise coupled with an “intense storm” — the sort that in the past might occur every five years — would send bay waters rushing toward the roadway in a dozen locations if the storm hit when winds were brisk and the tide was high. Kick the downpour’s fervor to the scale of the bomb cyclone that hit the Bay Area in October 2021 — a day-long deluge that was the equivalent of what scientists call a 25-year storm — and the Embarcadero could be closed for nearly a mile between Folsom Street and Pier 9. Water spilling across the roadway could flow down into the BART and Muni subway beneath Market Street, potentially paralyzing both systems.
The new plaza and the elevated ferry gates might rebuke the surging tides to come, but the landmark next door would be more vulnerable than ever. The Ferry Building has ridden out many perils since opening day in 1898, from earthquakes and the onslaught of automobiles to political tumult, misguided renovations, and the wear and tear of urban life. Now it faces the implacable though seemingly far-off threat of rising waters, as if nature was determined to restore the marshes and tidal flats that long-dead San Franciscans covered and forgot.
The addition of the granite plaza is an indicator of the danger facing the icon to its north. And it’s not as if our hefty landmark with that vaulted concrete foundation can be jacked up out of harm’s way.
Or can it?

Steven Reel headed west from Philadelphia in 1992 to earn a structural engineering degree at Stanford University because, he says now, “structural engineering means ‘earthquakes’ at Stanford, and earthquakes make structural engineering a lot more interesting.” The Bay Area was a good place to live, and local governments were investing heavily in seismic upgrades after the 1989 Loma Prieta earthquake. In 2010, Reel successfully applied for a job at the Port of San Francisco and, to his surprise, grew intrigued by the historic aspects of making an urban shoreline function in the here and now.
“I’d start studying old engineering drawings for projects and then go down the rabbit hole,” recalls Reel, an easygoing bureaucrat with a beard that approached Rasputin-like proportions during the pandemic (he since has trimmed it back). He also began to notice regional planners stressing sea level rise in meetings.
His first project at the port was Brannan Street Wharf, where two ramshackle piers midway between the Bay Bridge and the ballpark were torn out and replaced by a four-hundred-foot-long triangular green. The response to climate concerns involved a slight upward incline from the Embarcadero promenade and a concrete lip along the edge (the same move since used for the plaza near the Ferry Building).
There was another natural threat to consider — the possibility that a tremor on the scale of the Great 1906 San Francisco Earthquake could strike again. Would the Ferry Building and the seawall hold, as before? Or would the three-mile-long agglomeration of boulders and concrete give way after all this time? Reel found himself with a new job title — manager of the seawall program — and responsibilities that included a $450,000 study with consultants being told to diagnose the barrier’s health and prescribe possible remedies.
The findings, released in April 2016, answered some questions and posed a host of others.
The good news is that even with a cataclysmic earthquake, “complete failure of the seawall is unlikely.” The rocks and boulders that form a dike beneath the concrete wouldn’t scatter like marbles. The Financial District wouldn’t be sucked into the bay toward Oakland. But the combination of sandy fill atop soft mud, behind an aged barrier with thousands of potentially moving parts of varying size, is a dangerous combination. The fill was “subject to liquefaction,” the report confirmed, making it likely that the seawall could slump and lurch outward.
“A repeat of the 1906 earthquake is predicted to cause as much as $1b in damage and $1.3b in disruption costs,” the report declared. Better to strengthen the entire three-mile seawall before a disaster struck — though the cost estimates to do this were “on the order of $2 to $3 billion.” The consultants also emphasized that even with an upgraded seawall, the slow-moving threat posed by sea level rise “will necessitate intervention ... over the next 100 years.” Figure that in, and the combined price tag approached $5 billion.
The city approached voters with a $425 million bond in 2018 to fund the first round of projects; smartly, the campaign emphasized seismic concerns, lightening the ominous message with such creative touches as a neighborhood brewpub’s limited-release sour beer dubbed “Seawall’s Sea Puppy.” The bond passed with 83% support. “The earthquake message resonates,” Reel says. “Without it, I don’t think all this would have moved forward as it did.”
It makes sense to tackle the easiest fixes early, given the seismic threats posed to the Bay Area by the San Andreas and other faults. Breaking a daunting future into manageable parts also allows the Port and City Hall to shift attention from the more eye-popping aspects of climate adaptation — such as how potions of the Embarcadero might need to be raised as much as seven feet to prepare for 2100’s more extreme projected water levels.
Which leads us back to the Ferry Building.
As so often has been the case during the landmark’s history, far more is at stake than one particular structure. If the Ferry Building in its heyday represented San Francisco’s prominence within the region and beyond, in the 21st century it embodies how urban waterfronts can be reinvented without sacrificing their past identities. At the same time, the building remains essentially the same as it was in 1898 — a heavy structure of concrete and steel that covers two acres and rises from a foundation atop bundled piles of tree trunks.
The assumption for the past 25 years has been that the landmark’s impressive performance in 1906 and 1989 should ensure similar resilience when the next big earthquake hits. But the most recent geotechnical exam revealed a weak link: the section of the seawall behind the Ferry Building rests in a trench filled with liquefiable sand rather than the rubble that underlies almost everything else. That detail places “the 125-year-old Ferry Building Seawall, building substructure, and surrounding piers at risk of damage in large earthquakes,” according to the most recent Port update.
This isn’t just a concern for architecture buffs. San Francisco’s disaster relief plans treat the outdoor spaces around the landmark as crucial spots for retreat and regrouping. In a worst-case scenario where the Bay Bridge is knocked out of commission, as was the case in 1989, reliable access to a functioning ferry system will be crucial for evacuating people from the downtown scene safely. The new plaza can also serve as a staging area for bringing medical aid and supplies into the city over the water. Regular people who need to connect with family and friends know there won’t be confusion if someone says “let’s find each other at the Ferry Building.”
One solution could be to erect an entirely new seawall around the edge of the Ferry Building’s foundation, in essence creating a basement beneath it. And if you’re doing that, it’s only one more step — albeit sure to be costly and complex — to raise the entire building by several feet and resolve the challenge of sea level rise for another lifetime or two.
“With the Ferry Building, the one thing I know about it is that it has to be saved … it has such a strong identification with the city,” Elaine Forbes, the executive director for the Port, says. “So I talked myself into okaying this big expenditure.”

Realistically, adaptation planning in San Francisco and other waterfront cities will involve a variety of responses at a variety of scales. But the situation facing the Ferry Building, as at so many times in its history, is unique unto itself. This time around, the task is to remake a bustling civic icon so that life seemingly goes on as before. If anyone has challenged the need to invest what likely will be hundreds of millions of dollars to save a 125-year-old structure, the argument has gained no traction.
“The price would have to be really, really high before anything would think twice” about whether the Ferry Building’s salvation is more trouble than it’s worth, Reel says. He describes how during the public discussions on what to do about the Embarcadero, attendees would be asked to list priorities. What are you concerned about? What do you love?
In the latter category, Reel recalls, “the Ferry Building kept getting named. People want to see it forever.”
This still leaves an array of unanswered questions. How to decide how big of an engineering gamble to take. Whether to raise the structure, as implausible as that sounds, or build a new seawall to the east that would destroy the immediacy of the connection to the water. And what becomes of the tenants inside the building, especially the locally based merchants, if the building once again becomes a construction zone.
In a much different context, one San Franciscan offered a fatalistic take on what the future might hold: Lawrence Ferlinghetti.
Four years before his death in 2021, still living in North Beach, Ferlinghetti sat down in a neighborhood café to talk with a Washington Post writer about the beat era, the 97-year-old poet’s life, and his enduring love for the city that he embraced long ago. At one point, the writer asked Ferlinghetti about what might happen after he was gone.
“It’s all going to be underwater in 100 years or maybe even 50,” Ferlinghetti said with a half-smiled shrug. “The Embarcadero is one of the greatest esplanades in the world. On the weekends, thousands of people strut up and down like it’s the Ramblas in Barcelona. But it’ll all be underwater.”
This article was excerpted and condensed from John King’s book Portal: San Francisco’s Ferry Building and the Reinvention of American Cities, available on Nov. 7 from W. W. Norton & Company ©2023.
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Welcoming the world’s first clean energy trillionaire.
SpaceX is now a public company. The rocket and satellite maker’s shares began trading this morning, surging 19% from their initial price of $135 to more than $160 at the market close. With the sale, Elon Musk became the world’s first trillionaire; his wealth has roughly tripled since President Donald Trump won re-election in 2024.
I’ll let other observers judge the IPO’s success, the firm’s long-term prospects, and the meaning of a world where we now have trillionaires. So I will make a few other points:
I remain agog at Musk’s ability to raise enormous amounts of cash from public equity markets to do hardware and manufacturing development. To some degree, the idea of a venture-backed firm doing hardware engineering — or what some now call “deep tech” — is Musk’s most impressive creation. The SpaceX IPO raised $75 billion today. That money will now go in part to scaling and commercializing rockets, factory equipment, and allegedly, at some point in the future, orbiting data centers.
Let’s not forget how crucial the U.S. government is to Musk’s story. In the world of climate, energy and manufacturing, we wail about financing’s “missing middle,” the elusive type of investment that can help scale and deploy early-stage technologies by bridging the gap between expensive venture capital and cheap bank lending. But this is at least partially a solved problem. SpaceX and Tesla survived the valley of death with government help: The Energy Department’s Loan Programs Office (which the Trump administration has dubbed the Office of Energy Dominance Financing) extended a $465 million loan to Tesla to build its Fremont, California, factory in 2010; NASA’s 2008 commercial resupply contract gave SpaceX guaranteed offtake for its Falcon rocket. Neither firm would likely have survived without those key injections of financial certainty.
To some degree, Musk has already made his mark on the American economy by creating a new culture of manufacturing engineering. I cannot recommend enough my colleagues Matthew Zeitlin and Emily Pontecorvo’s report on the new cadre of climate tech founders who came up at SpaceX and Tesla. As it happens, I spent Wednesday touring a clean energy factory founded by a Tesla alumnus, and I was struck by how many signs of Musk’s bottlenecks-focused management approach were visible, even at a company seemingly run more humanely than Musk’s famously “hardcore” firms.
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To that point, Emily and Matt asked a number of clean tech executives who worked for SpaceX or Tesla what they learned from the experience. Their responses are fascinating; you can read them in full here. These comments from Justin Lopas, the COO of Base Power, stuck out — he was asked the “one thing” he learned from working for Musk:
You can get way more done in a day and can move way faster than you think. This does not mean necessarily more hours (although solving any hard problem requires that too), but instead being thoughtful about sequencing work, not accepting delays from suppliers or external counterparties without solid rationale, parallel pathing, accelerating critical learnings to early in the project, etc
To step back, one irony of Elon Musk’s situation — at least to me — is that relatively few American politicians are eager to talk about what has actually driven his wealth. I’m not just talking about his firms’ reliance on public financing, although that counts too. I mean Tesla itself. Although Musk now describes that business as a “robotics company,” it is and remains an electric vehicle and battery manufacturer. (It recently began high-volume production of the Tesla Semi, a potentially game-changing long-haul electric truck.) After today, Musk’s Tesla stake makes up less than half of his wealth, but, still, he would not be a trillionaire without EVs, solar panels, and batteries.
But that is not a particularly convenient fact. That Musk is a clean energy trillionaire remains unpalatable to Republicans, who would prefer to cast EVs as an inferior substitute made to satisfy government mandates. And Musk’s antisemitism, far-right politics, and gleeful destruction of the U.S. Agency for International Development — not to mention Tesla’s violation of labor law — have obviously destroyed his reputation among Democrats.
Yet his elevation to a 13-digit net worth nonetheless marks a new era in American capitalism. The richest Americans in history have almost always been oilmen: John D. Rockefeller became the country’s first billionaire by creating the Standard Oil trust; when he died in 1937, his net worth of $1.4 billion represented 1% to 2% of the country’s gross domestic product. In the 1960s, J. Paul Getty became the country’s richest person by negotiating Saudi and Kuwaiti oil concessions. Yet Musk became a billionaire not by harnessing commodities, but through his mastery of software, hardware, and clean energy.
Musk’s fortune now exceeds 3% of U.S. GDP. He is the richest American in history, judged as a share of national production. And it was electricity, lithium, and modern factory production — and, if you wish, the kerosene and methane that fuel SpaceX’s rockets — that got him there. As the science fiction writer William Gibson almost said, the future is already here; it’s just not evenly distributed in your retirement portfolio yet.
Many thanks for reading, and have a wonderful weekend.
Plus SAF, another SPAC, and more of the week’s biggest money moves.
With SpaceX’s historic IPO dominating headlines this week, Heatmap turned its attention to the impact Elon Musk’s protégés have had on the climate tech landscape. Right after we published the story, an underwater geothermal startup founded and staffed by SpaceX alumni announced a sizable Series A, with its founder telling TechCrunch that his “experience at a very hardcore company like SpaceX” helped shape his approach to this new endeavor.
In other news, one of the biggest players in the sustainable aviation space, Twelve, opened its first commercial fuels plant and is preparing to begin supplying low-carbon jet fuel to Alaska Airlines later this month. Meanwhile, the battery sector saw two SPAC announcements: In a bid for survival, Factorial Energy officially went public this week through a SPAC merger, while ZincFive announced plans to do the same later this year. And finally there was some positive news for Germany’s heat pump market, as the startup Galvany raised fresh funding to simplify the end-to-end process of buying, installing, and operating a heat pump.
Drawing from an increasingly familiar playbook for Musk alumni, Endurance Energy founder and former SpaceX engineer Andrew Redd applied the lessons he learned from the rocket company’s notoriously “hardcore” culture and rapid pace of development to something completely different. Now that he’s pivoted away from rocket tech, Redd wants to harness geothermal energy from underwater volcanic activity, and his startup just raised a $54 million Series A to make it happen While a growing crop of geothermal startups including Fervo and Zanskar are focused on tapping into the heat beneath our feet, no other company in the sector has sought to develop the resource beneath the ocean floor.
There are good reasons for that, of course. Offshore infrastructure is notoriously difficult and expensive to build, maintain, and repair, and saltwater is corrosive. But if Endurance can crack the code, Redd told TechCrunch he thinks the company could unlock about 6 terawatts of geothermal energy in the coming decade.
Investors seem to be convinced: Peter Thiel’s Founders Fund led the startup’s latest funding roundSeries A, its second capital raise since launching less than two years ago. Other backers include First Round Capital, Felicis Ventures, and Voyager Ventures. EnduranceThe startup is initially targeting remote islands, where electricity costs are often far higher than on the mainland. It’s already launched an initial pilot off the coast of Tonga, which still gets about 80% of its electricity from imported diesel.
Twelve, one of the best capitalized sustainable aviation fuel startups, opened its first e-fuel facility in Washington State this week. The demo plant has officially started production, and the company’s strategic partner and investor, Alaska Airlines, expects to begin using it on commercial flights as soon as this month. The plant’s launch comes roughly two years later than originally planned, a delay that’s hardly unusual for first-of-a-kind industrial projects like this. Last September, Twelve raised $645 million to complete buildout of the facility, as well as to jumpstart development of future plants, which it says will be orders of magnitude larger.
The company’s process begins with renewable-powered electrolysis. Using a proprietary catalyst, Twelve’s electrolyzer splits apart CO2 captured from a nearby ethanol plant at a lower temperature than conventional approaches, making it better suited to running on renewable energy. The company combines the resulting carbon monoxide with hydrogen to create a syngas, which gets refined into sustainable jet fuel. Airlines can blend the resulting product with conventional jet fuel (the Federal Aviation Administration allows a maximum 50% blend) to create a drop-in replacement that requires no engine modifications.
To cover the cost premium of SAF, Twelve and Alaska partnered with Microsoft. The tech giant is buying SAF certificates — essentially carbon credits — from the project to help offset Scope 3 emissions associated with employee travel. “We are seeing strong demand from the corporate offtake side, not only for employee travel, but also for freight and logistics,” Twelve’s CEO, Nicholas Flanders, told me. “Everything from pharmaceuticals to data centers use a lot of air travel.” There are also some policy tailwinds — the European Union now has a sustainable fuels mandate that requires the use of synthetic e-fuels like Twelve’s beginning in 2030.
The plant also comes online at a moment of heightened volatility in the jet fuel market. As my colleague Alexander C. Kaufman noted in Wednesday’s morning newsletter, the closure of the Strait of Hormuz has led to soaring fuel prices, prompting domestic refiners to ramp production to record highs. By contrast, Flanders argues that SAF offers customers greater price certainty via long-term offtake agreements. “You can fix the cost of our key inputs like electricity and CO2 and so that actually makes it a more attractive project from a project financing perspective,” he explained.
SPACs are back. But this week, it’s not just another pre-revenue nuclear company that’s looking to get to market as quickly as possible. Solid-state battery startup Factorial Energy, which has yet to develop a commercial product, has merged with the blank check company Cartesian Growth Corporation III, netting it $100 billion at a $1.3 billion valuation.
The company was upfront about needing the SPAC to stay afloat after racking up losses since its founding in 2013. Factorial’s SEC filing states that prior to this new capital, “its liquidity wasn’t sufficient to fund twelve months of operations.” Yet it does have real traction in the industry — Mercedes-Benz, Stellantis, Hyundai, and Kia have all made strategic investments, looking to use Factorial’s tech in their electric vehicles to achieve higher energy density, longer range, and faster charging.
Solid state batteries typically use a solid electrolyte in place of the flammable liquid electrolytes found in conventional lithium-ion cells, but Factorial is starting with more of a hybrid approach. Its initial design relies on a “quasi-solid” gel-like electrolyte, which allows it to use an energy dense lithium metal anode while preventing the needle-like dendrite growth that predisposes solid-state batteries to short circuit. Factorial is manufacturing these cells at a pilot plant in Massachusetts, while working on a prototype with a fully solid electrolyte that could offer even greater performance gains.
Factorial isn’t the only battery company with SPAC news this week. ZincFive, a nickel-zinc battery producer, also announced plans to go public via SPAC in a deal expected to close in the second half of this year. Unlike Factorial, however, ZincFive is already making money, selling its batteries to hyperscalers and other data center operators as a backup power solution to bridge the gap in between when the power goes out and when the backup generator turns on. As the company’s CEO Tod Higinbotham told Bloomberg, “We have the backlog. We have the capacity. We have the demand. We really need capital.”
Navigating the maze of consumer clean energy incentives and coordinating home energy upgrades is hardly a U.S.-specific challenge. Just a few years ago, heat pump sales in Germany were falling precipitously despite generous subsidies and proven tech. One startup, Galvany, theorized the problem wasn’t the heat pumps themselves, but rather the unnecessary complexity of the surrounding ecosystem. Now it’s raised roughly $11.5 million to help streamline the process of getting heat pumps into consumers’ homes and apartments.
“In Germany, heat pumps do not fail because of the technology, but because of the gap between subsidy bureaucracy, installation capacity, and economic viability for the end customer,” the company’s CEO, Raik Belka, said in a press release. This is exactly the gap we are closing.” The approach is already paying off — Galvany has installed more than 2,500 heat pumps to date and became profitable last year after increasing its revenue sevenfold.
The startup produces its heat pump in partnership with Panasonic, but its real innovation lies in the way it streamlines sales, procurement, installation, and ongoing heat pump operations into a single platform. Potential customers enter their building data online and, after a feasibility check, get a quick quote that factors in subsidies. They can then purchase a standardized kit that’s simple for installers to assemble. Once operational, the heat pump’s energy management system, which launches this summer, will automatically adjust heating loads based on the cost of electricity, saving customers money without them having to actively manage the system.
The administration filed to dismiss an appeal of a December ruling that overturned its wind permitting freeze.
Trump’s Department of Justice is giving up on defending the president’s wind permitting moratorium.
The DOJ filed a motion on Wednesday to dismiss its appeal of a federal court’s December decision vacating the order to halt wind energy approvals. The plaintiffs in the case — New York and 16 other states, as well as the Alliance for Clean Energy New York, a trade group — did not oppose the motion. The case will not be officially dismissed, however, until the First Circuit Court of Appeals approves the request, which typically happens quickly when both parties support the dismissal.
The case stems from an executive order President Trump issued on the first day of his current term temporarily withdrawing all areas of the outer continental shelf from offshore wind leasing and pausing all federal authorizations for onshore and offshore wind projects while the administration conducted a review of leasing and permitting practices.
States took the administration to court last May, arguing that the order was arbitrary and capricious and violated the Administrative Procedures Act. They claimed it harmed their ability to source reliable and affordable energy and threatened billions of dollars in investment in supply chains, workforce development, and wind industry-related infrastructure.
On December 8, Judge Patti B. Saris of the U.S. District Court for the District of Massachusetts ruled in the states’ favor and vacated the wind order. More specifically, the judge vacated the portion of the order directing agencies to pause permits and other authorizations. The withdrawal of areas eligible for new leases remains in effect.
What it means is that federal agencies will now have to proceed with permitting wind projects using the existing statutory and regulatory framework, Kit Kennedy, the managing director for power, climate, and energy at the Natural Resources Defense Council, told me in an email. “The door to federal permitting is now unlocked again and each developer will be able to make the case for permitting their individual project based on the facts and the law,” she said.
The Trump administration appealed the ruling to the First Circuit in February, but never submitted an opening brief. The initial deadline was May 11, but on May 4, the DOJ requested additional time to file the brief. The judge gave the defendants until June 10. On that date, the defendants filed the motion to dismiss.
This is a developing story and we’ll update it as we learn more about the administration’s actions and their effects.
Editor’s note: This story has been updated to reflect that the freeze and ruling apply to onshore as well as offshore wind. It also adds a quote from Kit Kennedy.