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Is it safe to turn it on an AC? If you have an air purifier, where should you put it? An air quality expert answers our pressing questions.

You’re in your apartment, windows closed, hiding out from the wildfire smoke blanketing your city. But it’s starting to smell a little bit like barbecue, and your eyes are getting watery. What should you do?
Wildfire smoke contains tiny particles, invisible to the human eye, that can enter your lungs and bloodstream. Those particles can exacerbate the risk of having an asthma attack, heart attack, and stroke. They also have lasting effects on your heart and respiratory system, and can lead to premature death. You really want to take the likelihood that smoke is getting into your home seriously.
But that can lead to a lot of questions.
Maybe you have an air purifier. Where should you put it?
Maybe you don’t have an air purifier, but you have a window air conditioner. Is it safe to turn it on?
I called up John Volckens, a professor of mechanical engineering at Colorado State University, and grilled him on every home configuration I could think of to understand how you can protect yourself against the dangers of smoke. Volckens studies air quality, exposure science, and air pollution-related disease. He has even pioneered the development of new pollution sensor technologies. He had a lot of helpful tips to offer.
It’s important to understand there’s really no way to fully prevent smoke from getting inside your home. Even if you don’t smell it or feel its effects, you should do what you can to protect yourself.
That’s because most homes and buildings “breathe.” As the sun heats the upper reaches of the building, it warms the air, which expands and wants to escape. As the air flows out, the lower part of the house, where it’s cooler, draws new air in to replace it.
“The analogy would be like if a 6-foot flood of water came to your house. It doesn’t matter how many sandbags you have, the water’s coming in, right?” Volckens said. “If the air quality index is like 400 outside for a few hours, it’s going to get to like 200 inside your home no matter what.”
The number one thing you can do is get an air purifier. You might not be able to find one in stores right now or have one delivered in time, but there are other options, too, as I’ll discuss below.
Place it wherever you are.
We spend a third of our lives in bed, so Volckens said he likes to have one in the bedroom. “If you have seasonal allergies, creating that kind of safe space for your immune system can be really helpful,” he told me.
But if you only have one device, when you’re done sleeping, just pick it up and move it into the kitchen, office, or living room with you. It should only take about an hour to work its magic and get whatever room you’re in to the best air quality that it’s capable of.
Window AC units work by recirculating the air in your apartment, so they won’t exacerbate the issue and are generally safe to use. The filters in your window units won’t do much to improve your air, though — they are designed to catch larger particles like dust and animal fur, and smoke particles will slip right through.
If you have a central air conditioning system that delivers cool air through ducts and vents, that’s another story. Those are typically designed to draw in air from the outside. In that case, the best thing to do is install what’s called a MERV filter, which you can purchase at most hardware stores or big box stores. Volckens recommends picking up a filter rated MERV-13, which can capture the smallest particles at a relatively high rate.
“It will probably be like 75% efficient. So if 100 wildfire smoke particles pass through that filter, only 25 will get through,” he said. “You're going to knock down the concentration significantly, especially as that filter keeps cycling air through your home.”
The one thing to keep in mind is that these filters are so good, they will get clogged quickly. A clogged filter will cause your HVAC system to work too hard, which could lead to mechanical issues, so make sure you remember to replace it every couple of months.
What's the alternative to an air purifier?
DIY air filters are surprisingly easy to make and incredibly effective. No, really. All you have to do is buy a box fan, duct tape, and a MERV filter. Tape the filter to the back of the box fan. That’s it.
“They work just as well as commercial air cleaners,” said Volckens. They’re a little bit louder, but otherwise, it’s the exact same idea. “A commercial air purifier might have a fancier fan and a fancier filter, but it’s still just a fan and a filter.”
And if you want to get a little fancier, you can build what’s called a Corsi-Rosenthal box. It’s the same idea, but envelops the fan intake in four filters instead of one. The Washington Post has a very easy-to-follow video showing how to build one. “They work as best as the highest-end air cleaners you could buy for one-fifth or one-tenth of the cost,” said Volckens.
N-95 masks, like the kind recommended to protect against COVID-19, also effectively filter out pollution, and are your best bet. Even a blue surgical mask will be somewhat helpful, said Volckens.
If you’re tired of being cooped up at home, you can also find what Volckens likes to call “clean air zones.” He recommended the public library, a Starbucks, or any other public building. Go support your local movie theater.
“Most public buildings actually have more efficient air cleaning than homes because the buildings were built more recently and they’re built to code standards that require cleaner air.”
Wildfire smoke is truly disgusting. The particles can contain thousands of chemicals, and they will stick to any surface they touch — the ceiling, the carpet, your clothing. You can certainly wash your clothes and linens, but it might not be possible to scrub every surface of your home.
“The best thing you can do when the air does clean up is to just open all your windows and get some good air exchange going,” said Volckens. “I guarantee, yes, you’ll have that wildfire smell for a couple of days, but it will eventually go away.”
Before we hung up, I asked Volckens if there were any other tips we didn’t cover.
“The only thing I’ll say is that this problem isn’t going away,” he said. “And it’s our doing, right? This is the result of a warming planet.”
This article was last updated on June 28, 2023.
Read more about wildfire smoke :
The 5 Big Questions About the 2023 Wildfire Smoke Crisis
Wednesday Was the Worst Day for Wildfire Pollution in U.S. History
When There’s Smoke, Getting Indoors Isn’t Enough
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On Tesla’s profit plunge, Josh Shapiro’s battery win, and TVA staying public
Current conditions: Tropical Storm Melissa is now forecast to strengthen into a hurricane, with the potential to dump 30 inches of rain over parts of the Caribbean and blow winds of up to 50 miles per hour • Waves brought on by Tropical Storm Fengshen are big enough to rip up sidewalks in Vietnam • Myanmar broke an October heat record with temperatures of nearly 98 degrees Fahrenheit in the southeastern resort town of Kyeikkhame.
 
Rhode Island Senator Sheldon Whitehouse, the ranking Democrat on the Environment and Public Works Committee, threatened to withhold votes on permitting reforms he endorsed unless the Trump administration backs off what Heatmap’s Jael Holzman dubbed the “total war on wind.” At an unrelated hearing on Wednesday, Whitehouse said that “unless these illegal acts stop and unless offshore wind is included, there will be no permitting deal,” Politico reporter Josh Siegel reported on X. The remarks came two days after Secretary of the Interior Doug Burgum said the administration would not halt its attempts to block construction of offshore turbines in exchange for a bipartisan bill to overhaul federal permitting. “I hadn’t thought about the idea of trading something that makes sense for everybody in America for something that makes no sense — and that’s sort of how I view offshore wind,” Burgum said at an American Petroleum Institute event.
As I wrote in yesterday’s newsletter, US Wind warned in federal court this week that, if the administration wins its court case to revoke the project’s construction and operating permits, the Baltimore-based developer will likely go bankrupt. While Secretary of Energy Chris Wright dismissed the wind assault as a “one-off exception, or one-off complication,” the oil industry doesn’t see it that way. As I wrote earlier this month, Shell’s top U.S. executive spoke forcefully against the administration’s anti-wind crusade, warning that Democrats could use the precedents being set against oil and gas companies in the future. That isn’t slowing the administration’s plans to expand offshore oil drilling, however. A document leaked to the Houston Chronicle this week shows that the White House aims to open broad swaths of both the east and west coasts to offshore drilling, months after the administration rescinded designations for millions of acres of federal waters to serve for seaborne wind turbine development.
Tesla’s profit tanked 37% to $1.4 billion from a year earlier despite a revenue hike of 12% to $28.1 billion, the company reported in its latest quarterly earnings Wednesday evening. The automaker sold more cars in the last quarter than it did in the same period a year prior but still lost money on price cuts and low-interest loans. Elon Musk’s electric automaker rolled out stripped-down versions of its Model Y sport utility vehicle and its Model 3 sedan earlier this month, effectively matching the prices that buying an entry-level Tesla came out to before Trump rescinded the $7,500 federal tax credit for battery-powered cars last month. “In other words, you can still buy a Tesla in the $35,000 to $40,000 range,” Andrew Moseman wrote in Heatmap. “It just won’t be as good a Tesla as you used to be able to get for the money.”
Meanwhile, at the opposite end of the market, Tesla rival Rivian’s micromobility spinoff, Also, debuted a product meant to capture a share of the luxury segment that wants a $4,500 electric bicycle.
Last week, the Department of Energy confirmed plans to revoke $700 million in grants to American battery manufacturers, as I reported here on Monday. This week, Pennsylvania made up for a small part of that lost funding. Democratic Governor Josh Shapiro announced plans to give Eos Energy Enterprises roughly $22 million in grants and capital funding to lure the nation’s leading manufacturer of zinc-based battery storage systems to relocate its headquarters from Edison, New Jersey, to Pittsburgh, and open a new factory in Allegheny County. Combined with the money the company is spending, the total investment will come to just under $353 million and create 735 new permanent positions. “Pennsylvania is positioning itself at the forefront of America’s energy transition — enabling us to bring America’s battery to scale,” Joe Mastrangelo, the chief executive of Eos Energy, said in a statement.
Meanwhile, in another electorally crucial northern state, OpenAI announced plans for yet another data center in its Stargate network. On Wednesday, the ChatGPT maker and software giant Oracle unveiled plans for a data center campus outside Milwaukee in Port Washington, Wisconsin, to be built with hyperscale developer Vantage Data Centers.
Trump’s nominees to serve in the empty seats on the Tennessee Valley Authority’s board of directors all pledged to oppose any privatization effort of the nation’s largest government-owned utility, the Chattanooga Times Free Press reported. Selling off all or portions of the TVA, a remnant of the New Deal-era electrification of the South, have come up frequently since the mid 20th century, including under former President Barack Obama. Trump revived the debate in his first administration, proposing to sell off the TVA’s transmission and distribution business, but the effort went nowhere. In July, the White House abruptly moved to fire the remaining three members of the TVA’s board that Trump hadn’t yet dismissed unless they forced out the chief executive. The move was interpreted by insiders at the TVA as the first step toward a new privatization effort. But outcry over the potential to disrupt what has been a steady source of cheap electricity for the region appears to have tempered those ambitions.
An ounce of beef requires roughly 7,600 times more energy and 1.1 million times more water than a single prompt on ChaptGPT, a University of California academic recently calculated. Yet nearly two-and-a-half times more Americans are concerned about the environmental impacts of artificial intelligence than about meat production, according to a poll released Thursday morning by the University of Chicago’s Energy Policy Institute and The Associated Press-NORC Center for Public Affairs Research. Of the 72% of Americans who expressed concern about AI’s environmental footprint, 41% said they were “very or extremely” concerned. That exceeds how many respondents said the same thing about cryptocurrency (29%), meat production (29%), and air travel (23%.) “Looking ahead, Americans are more likely to believe AI will be harmful rather than helpful to society, the economy, and the environment in the next 10 years,” the pollsters explained in a press release, “but they are divided on its impact on them personally.”
The findings mirror Heatmap Pro’s own survey results from August, which found that just 44% of Americans would welcome a data center nearby.
Americans are kings in our own castles, while Germans bow to a Kafkaesque bureaucracy even in their own homes … right? Not when it comes to installing batteries and solar panels on our own roofs. Germans just have to fill out a simple two-page application. Americans? Depending on where we live, we have to fill out all kinds of physical paperwork, get multiple rounds of approval from zoning officials and homeowners associations, and navigate disparate systems at the neighborhood, county, and state levels. That’s according to a new analysis that the group Permit Power shared with me exclusively for Heatmap. The report proposed axing that red tape. Doing so could dramatically lower the cost of rooftop solar and batteries, and ultimately save Americans more than $1 trillion — yes, with a T — over the next quarter-century.
A new analysis by Permit Power calculates the cumulative benefits of cheap rooftop solar over the lifetime of a typical rig.
Liberty-loving Americans are prone to poke fun at the bureaucratic nightmares Australians and Germans face when attempting to do just about anything. But try installing solar panels on your roof in the U.S. Americans pay a median price of $28,000 for a 7-kilowatt system. The typical Australian, meanwhile, spends just $4,000, and the German — after filling out a mere two-page application — pays $10,000 per project.
How is this possible? Blame state and local governments, and even homeowners associations, for holding back Americans from generating their own carbon-free electricity from the sun with onerous permitting regimes, inspection requirements, and interconnection processes.
It doesn’t have to be this way. A new analysis by the research group Permit Power, shared exclusively with Heatmap, outlines a path toward slashing the red tape.
The nonprofit, which advocates for fewer restrictions on renewables, proposed that states adopt several policies already popular in other countries. Those include adopting software that will allow for virtually instantaneous permitting of solar and battery projects, allowing for remote inspections verified via photos or video submitted online, and automatic grid interconnections for residential systems that use smart inverters that manage voltage and frequency to keep energy flowing safely back and forth onto power lines.
If states championed the reforms, the analysis found, more than 18 million U.S. households could afford solar that can’t today. Given rising electricity rates, the free power the panels would provide during the day would shave an average $1,600 off households’ annual utility bills, growing to $56,000 over the 25-year lifetime of a typical rooftop solar system. That would deliver cumulative savings to the U.S. of $1.2 trillion over that time period.
“It’s a number that starts with a ‘t,’” Nick Josefowitz, Permit Power’s founder and chief executive, told me. “That’s a really big number.”
Examples cited in the report highlight just how much time and effort Americans need to go through to install solar panels or batteries even if they can afford the high cost of the equipment.
Illinois requires paper submissions of permitting and inspection documents and approvals from multiple agencies with different document requirements for each local government. Minnesota mandates in-person submission of documents and monthly township meetings for zoning approvals before construction. New York sets strict limits on batteries and requires architects to review the projects in certain areas. Colorado’s bespoke file-naming conventions and mixed paper and digital formats create a bureaucratic quicksand that leads to increased corrections, resubmissions and delays.
“If you were to try and go city by city and modernize permitting in 20,000 different municipalities, that’d be an endless task,” Josefowitz said. “There’s hope we can solve these problems at the state level.” Florida, Maryland, New Jersey, and Texas have all passed legislation to streamline permitting processes in the past year, he said.
While most countries have a national system for regulating solar, “the U.S. is quite unique,” said Andrew Birch, the chief executive of Open Solar, a software company that helps solar installers navigate local rules. “It’s a problem that’s unique to the United States.”
The implications go beyond household electricity costs. The U.S. is struggling to meet surging electricity demand as the backlog of gas turbine orders mounts. Meanwhile, new nuclear reactors remain years away, and the Trump administration has cut back on federal investments in transmission lines and yanked permitting for large-scale solar and offshore wind projects.
By equipping more homes with equipment to generate and store their own electricity, households can temporarily go off-grid when demand is particularly high, freeing up far more room on the existing system for new sources of power and avoiding forced blackouts, said Jigar Shah, the former head of the Biden-era Department of Energy’s Loan Programs Office, who reviewed Permit Power’s findings.
While solar panels have gotten the most attention, he said, batteries are the critical equipment.
“Rooftop solar alone does very little to solve the growth issue. What really solves the growth issue is residential batteries,” Shah told me. “The reason you get solar is because charging those batteries off the grid is expensive. Solar off your roof might be 10 cents per kilowatt hour, while power from the utility is 30 cents.”
To Josefowitz, what makes his group’s findings so practical at this moment is that none of the policy proposals the report puts forward depend on the federal government.
“If we had to go through the federal government, we couldn’t because no one is working there right now — and even when they were working they struggled to come to agreement on anything,” he said. “We can solve these problems at the state level, and allow American families to have the nice things at the nice prices that families in Australia and Germany enjoy.”
Tom Ferguson, founder of Burnt Island Ventures, has bigger concerns.
Water — whether too much or too little — is one of the most visceral ways communities experience the impacts of a warming world. It’s also a $1.6 trillion global market that underpins much of the world’s economy. As climate-related risks such as droughts, floods, and contamination converge with systemic challenges like aging water infrastructure and clunky resource management, the need for innovation is becoming painfully obvious.
As Heatmap’s own polling shows, water is also becoming an increasingly large part of the data center story, with many Americans opposing these facilities in part due to concerns over their water usage. That anxiety may not be entirely rational, Tom Ferguson, founder of the water-focused investment firm Burnt Island Ventures, told me.
He’s spent the better part of his career funding water-related innovation, focusing on where new technologies stand to have the greatest impact. So I believed him when he said that while data centers don’t merit quite so much worry, water as a resource deserves a far greater role in the climate tech conversation.
“Everybody assumes that water is a dog of a market because nobody really speaks water. It’s not within their circle of competence,” Ferguson told me, explaining that many firms simply don’t have employees with industry expertise. “But it’s awfully helpful to work with people who can give you a reasonably sized check — ideally two reasonably sized checks, maybe even more — and then also be helpful on that journey to help you better diagnose reality.”
That’s the goal of Burnt Island, which just closed a $50 million fund — its second overall — dedicated to backing early-stage water innovators. Ferguson’s team may have announced the close today, but the firm has already deployed the majority of the fund’s capital into companies working on everything from advanced water treatment and filtration to infrastructure resilience and climate adaptation. At the same time, Burnt Island is also raising money for a $75 million growth fund, designed to invest in later-stage startups with more proven tech.
Ferguson is a veteran of the industry, having previously run an innovation accelerator at the water nonprofit Imagine H2O, which vets hundreds of water startups every year. He’s also solution-agnostic — Burnt Island has already backed a startup developing an underwater desalination plant, a “defrosting innovation company” pioneering a water-efficient way to thaw frozen food, and an effort to build an algae-based wastewater treatment system.
One area Ferguson is not interested in backing, however, is data center cooling systems. Most large data centers cool servers by circulating water through heat exchangers that absorb heat from the equipment. The hot water is then sent to cooling towers where a portion is evaporated. This releases heat into the air, allowing the cooled water to be recirculated. More novel and efficient — but much less proven — cooling methods include applying coolant directly to the chips themselves or submerging entire servers in a non-conductive liquid.
Those approaches are simply too risky, Ferguson told me — both for him and for the hyperscalers. Cooling, he explained, represents a relatively small fraction of a data center’s project cost, but the cost of failure is enormous. If a novel cooling system goes awry, valuable computer chips will fry and operations will grind to a halt. “Under those circumstances, why would you take that chance?” he asked. “You want to use something that has already been proven, that is totally reliable.”
Ferguson told me he’s happy to let firms with larger pocketbooks bet their money on these solutions, but he’s also assuming that hyperscalers will wind up building a lot of these systems themselves. “They’re going to develop their own stuff in house because they want to have the end-to-end control over the architecture,” he told me. “All of this adds up to a pretty tough market.”
That doesn’t mean he’s bearish on data center water efficiency in general. Many of his portfolio companies see opportunities to, say, use metering and sensing tech to track data center water use, or treat water coming into and out of the facilities. And he’s well aware of the public’s growing scrutiny of the industry’s water intensity, having followed the $3.6 billion data center project in Tucson, Arizona that was cancelled in August amidst community-led drinking water concerns.
But he thinks kerfuffles such as this are often more about perception than reality. “The water impact is slightly overblown,” he told me. Data centers “still use a lot less water than golf courses.” And while the rapid expansion of artificial intelligence infrastructure will inevitably put data centers ahead of golf courses one day, Ferguson trusts that this cash-rich industry will be able to reduce water intensity on its own, as developers have a direct incentive to expand in as many geographies as possible.
Even the canceled Arizona project, he told me, had a reliable plan to replenish the local watershed. Microsoft, Amazon, and Google have all pledged to be “water positive” by 2030, returning more water to data center communities than their facilities use by making their operations more efficient while also restoring local ecosystems and replenishing watersheds. But now that the water use narrative has gained steam, “it actually doesn’t matter what you do physically. It’s what people believe about the resource hungriness of these things,” Ferguson explained.
The more important question, he believes, is whether AI’s overall impact on the world will end up justifying the water it consumes. And as he told me, “the jury is really out” on that for now.
But when it comes to weighing water consumption against the pure economic value of data centers, Christopher Gasson, owner and publisher of the market intelligence firm Global Water Intelligence, has actual numbers.
As Gasson asserted in a presentation that Ferguson attended, in terms of the amount of fresh water used per dollar of revenue generated, data centers perform quite well compared to the world’s other leading industries. Their so-called “revenue intensity” is far lower than that of the semiconductor, power generation, food and beverage, and chemicals sectors, for example.
So for Ferguson, the AI-water intersection that feels most relevant is actually “vertical AI” — models trained specifically on water industry data to address targeted problems in the sector. Training these smaller, specialized models is not only far less resource-intensive, it also allows for much more accurate results than general purpose models, which often hallucinate when trying to address niche queries and concerns.
One of Burnt Island’s portfolio companies, SewerAI, trains its model on reams of sewer inspection data. Using video footage, the software can then perform automated sewer inspections to identify defects in pipes, eliminating the timely, costly, and often inaccurate process of manual video review. Another portfolio company, Daupler, uses its specialized model to automate how water utilities respond to service incidents, categorizing and prioritizing customer reports, dispatching crews, and tracking progress. Burnt Island led Daupler’s Series A round and has already supported it with additional capital through its growth fund.
“You have these really, really high quality, very compelling business models that are being built relatively quietly,” Ferguson said. But he expects these opportunities to gain more attention soon — because while the headlines and community uproar around the water intensity of AI may sometimes be hyperbolic, the necessity of water to human life is anything but.
“You can’t believe in water in the same way that people have chosen to believe in the impact of emissions,” Ferguson told me. “You don’t get to choose when it comes to water issues, because once they get real, they get really real.”