Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

Mercedes’ Vision for Luxury EV Charging

Plug reservations and retail therapy are coming to “upscale” charging stations.

A butler with a charger.
Heatmap Illustration/Getty Images

Gas stations aren’t fancy. There are a few quirky or pretty refueling stations scatted around the world, but the typical roadside stops amounts to a few pumps that reek of gasoline, the air pump that only takes quarters, and a convenience store stocked with Zingers. The experience is more or less the same whether you drive a new BMW or a 1980s Dodge Caravan. Nobody at the Chevron is coming out to your car with a hot towel and a glass of cucumber water.

A lot about the car ownership experience will change in a country of EVs, though, and that includes refueling stops. As we’ve covered at Heatmap, the charging stations that exist now don’t look much like the Conoco on the corner. They could be the couple of plugs at your local Whole Foods or the big Tesla Supercharger at an outlet mall next to the interstate. The fact that car charging is still in some ways a blank slate also creates an opportunity to invent the “upscale” charging experience, which is what Mercedes-Benz is now up to.

Courtesy of Mercedes.

The German automaker is trying a few different ways to make sure its luxury-minded clientele feel comfortable going electric. Mercedes adopted the Tesla plug (now called the North American Charging Standard) so its future EVs could visit Elon Musk’s Superchargers. It joined a group of major automakers who promised to build 30,000 new chargers across the country, to try to convince buyers that reliability will be there. And now, Mercedes has announced its vision for luxe charging “hubs,” starting with one in Atlanta and a handful overseas. These fancy flagship charging stops will be protected by a canopy of solar panels, be situated next to an “elevated” retail experience, and feature charging speeds of up to 400 kW, which would be the best in America.

What does a lovely charging experience actually look like? Given the state of America’s charging infrastructure — featuring lots of busted plugs and broken interfaces — it starts with basic, seamless competence. “This is maybe at the risk of undermining my job, but charging done well fades into the background,” says Andrew Cornelia, formerly of Tesla and Volta, who is now president of Mercedes North America High-Power Charging. “People always kind of dwell on this: How long does charging take? For me, charging should take five seconds. It should take the time that you get out of your car, plug your car in, and walk away.”

To that end, Mercedes says it is working to make sure its chargers reach the level of reliability mandated by the National Electric Vehicle Infrastructure (NEVI) program through which the federal government is funding new charging stations. Cornelia says Mercedes also will target the level of ease familiar to anyone who’s stopped at a Tesla supercharger: The driver plugs in and the charger automatically recognizes them and bills their card on file for the electricity, no extra steps or logins required.

In addition, the brand plans a few perks for its signature charging stations. Mercedes EV drivers will be able to reserve a plug in advance, potentially avoiding the very real annoyance of navigating to a charging depot only to find a line for a spot. That feature will roll out to non-Mercedes drivers later, Cornelia says, though they will be able to charge at the hub from day one.

Another part of Mercedes’ new deal to build chargers at the Simon brand of retail outlets is the plan to make these locations bright, safe, and welcoming, with solar-panel canopies in place to ward off the weather and to remind customers they’re charging with renewable energy. “We want to be in well-lit, well-marked retail integrated locations,” Cornelia says. “We don't want to be in the back of the parking lot next to a dumpster. It’s kind of dingy and kind of scary to plug your car in.” (Elon Musk’s Superchargers have made it possible for Tesla drivers to traverse much of the country, but many are built in dark corners of parking lots where stores, and their bathrooms, are not necessarily open late at night when the well-caffeinated traveler might need them.)

Courtesy of Mercedes.

Mercedes’ move could be a step toward making EV charging stops destinations in themselves rather than crappy chores to be endured. Tesla tried this early on with its big station in Kettleman City, California, a halfway stop between Los Angeles and San Francisco. The dozens of plugs there gave drivers the confidence they wouldn’t have to wait for one to open, and the welcoming structure on site included a dog relief area outside and a little coffee counter where you could get your cup of joe with a Tesla T logo drawn on top. Perhaps Atlanta drivers will make a habit of passing up a closer, less luxurious charging depot to visit Mercedes’ hub so they can get their favorite latte while their car gets its juice.

“What’s big for us is making sure that we are attenuating the charging experience to the actual location,” Cornelia says. “So this isn't putting slow charging right next to your coffee shop. This is not putting fast charging next to your movie theater. This is high-power charging, which will take about 15 minutes to fuel your vehicle, matched to the right retail partner, and really thinking intentionally about that pairing.”

Green

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Climate

The Mountains Are Getting Too Hot

It’s going to be a nasty climbing season in the West.

Mt. Baker.
Heatmap Illustration/Getty Images

It is a cliché that everyone in the insurance industry believes in climate change. But the same can certainly be said of those in the mountain-guiding business.

May marks the beginning of the recreational mountaineering season on Washington’s Mount Rainier, the most popular technical climb in the country. But for many of the guide companies that take clients up the mountain, the last day of the 2026 commercial climbing season remains an ominous unknown. “We used to run a season through the end of September typically,” Jonathon Spitzer, the director of operations at Alpine Ascents, which has offered guided climbs of Rainier since 2006, told me. “For four of the last five years, we’ve ended around Labor Day or so” due to poor snow conditions on the mountain — meaning a loss of about 20% of the historic season.

Keep reading...Show less
Green
AM Briefing

New Headwinds

On congestion pricing, deep sea mining, and kiwi birds

Onshore wind.
Heatmap Illustration/Getty Images

Current conditions: The weekend’s polar vortex chill in New York City is over as temperatures are set to hit 70 degrees Fahrenheit today, your humble correspondent’s birthday • A winter storm blanketing the Sierra Nevadas with as much as four feet of snow on Interstate 80’s Donner Pass, the primary route between Sacramento and Reno named for the notorious 1846 episode of snowbound settlers driven to cannibalism • Days after thermometers finally slid from an almost sauna-like 118 degrees to somewhere in the 90s, thunderstorms are deluging India’s northern Uttar Pradesh state as dust storms blast cities such as Kanpur.


THE TOP FIVE

1. Trump halts construction on onshore wind, citing national security

The Trump administration is bringing construction of virtually all new onshore wind turbines to a halt, putting as many as 165 projects on pause on the grounds that they may threaten national security. The projects, sited on private land, are being stalled by the Department of Defense, and include “wind farms which were awaiting final sign-off, others in the middle of negotiations, and some that typically would not require oversight” by the military, according to the Financial Times. Wind farms require routine approvals from the Pentagon to make sure turbines don’t interfere with radar systems. Normally these assessments are done in a few days. But developers told the newspaper they have faced a mix of setbacks since last August.

Keep reading...Show less
Blue
Climate Tech

Funding Friday: Space Solar Goes Meta

Plus news on cloud seeding, fission for fusion, and more of the week’s biggest money moves.

Earth and space solar.
Heatmap Illustration/Getty Images, Overview Energy

From beaming solar power down from space to shooting storm clouds full of particles to make it rain, this week featured progress across a range of seemingly sci-fi technologies that have actually been researched — and in some cases deployed — for decades. There were, however, few actual funding announcements to speak of, as earlier-stage climate tech venture funds continue to confront a tough fundraising environment.

First up, I explore Meta’s bet on space-based solar as a way to squeeze more output from existing solar arrays to power data centers. Then there’s the fusion startup Zap Energy, which is shifting its near-term attention toward the more established fission sector. Meanwhile, a weather modification company says it’s found a way to quantify the impact of cloud seeding — a space-age sounding practice that’s actually been in use for roughly 80 years. And amidst a string of disappointments for alternate battery chemistries, this week brings multiple wins for the sodium-ion battery sector.

Keep reading...Show less
Green