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Electric vehicle batteries are more efficient at lower speeds — which, with electricity prices rising, could make us finally slow down.

The contours of a 30-year-old TV commercial linger in my head. The spot, whose production value matched that of local access programming, aired on the Armed Forces Network in the 1990s when the Air Force had stationed my father overseas. In the lo-fi video, two identical military green vehicles are given the same amount of fuel and the same course to drive. The truck traveling 10 miles per hour faster takes the lead, then sputters to a stop when it runs out of gas. The slower one eventually zips by, a mechanical tortoise triumphant over the hare. The message was clear: slow down and save energy.
That a car uses a lot more energy to go fast is nothing new. Anyone who remembers the 55 miles per hour national speed limit of the 1970s and 80s put in place to counter oil shortages knows this logic all too well. But in the time of electric vehicles, when driving too fast slashes a car’s range and burns through increasingly expensive electricity, the speed penalty is front and center again. And maybe that’s not a bad thing.
You certainly can notice the cost of lead-footedness in a gasoline-powered car. It’s simpler today, when lots of vehicles have digital displays that show the miles per gallon you’re getting, than in the old days when you had to do the math yourself. An EV puts the hard efficiency math right in front of you. Battery life is often displayed in terms of estimated miles of range remaining, and those miles evaporate before your eyes if you climb a mountain or accelerate like a drag racer.
This is no academic concern, like trying to boost one’s fuel efficiency through hypermiling techniques such as gentle acceleration, downhill coasting, and killing the AC. In six years of owning a Tesla Model 3, I’ve pushed its range limits trying to reach far-flung national parks and other destinations where fast chargers are scarce. I’ve found myself in numerous situations where I’ve set the cruise control at exactly the speed limit or slightly below to make sure the car would reach the one and only charging depot in the vicinity. For particularly close calls, I’ve puttered white-knuckled with one eye on Tesla’s in-car energy app — and felt my stomach drop when I found myself underperforming its expectations.
Fortunately, slow works. Three years ago I managed a comfortable round-trip from what was then the closest Tesla Supercharger to Crater Lake National Park by driving there down a 55-mile-per-hour two-lane highway; at freeway speed, my little battery probably wouldn’t have made it. Today, my fully charged Model 3 might make it something like 130 to 140 miles at interstate speed, depending on elevation. Go a little slower and it comes close to matching the 200 miles of supposed range.
Fear is the speed-killer, sure. The chance of being stranded with a dead battery is enough for any driver to be scared straight into observing the posted limit. But having all that data at the ready had already started to affect my driving habits even when there was no danger of stranding myself. It’s hard to watch the range drop when you slam the accelerator without thinking of the Interstellar meme about how much this little maneuver is going to cost us. With the price of electricity at the fast charger rising, I’m much more conscious of wasting a few kilowatt-hours by being in a hurry.
The difference is stunningly clear in the kind of controlled range tests that car sites and EV influencers have been conducting. For example, the State of Charge YouTube channel recently drove the Cadillac Escalade IQ, the fully electric version of the status SUV that is officially rated at 465 miles of range. Driven at exactly 70 miles per hour until it ran out of juice, the big EV exceeded that estimate by traveling 481 miles. With the speedometer held at 60 miles per hour, however, the vehicle went 607 miles — more than 100 miles more.
Granted, the Caddy’s comically large 205 kilowatt-hour battery — more than three times as big as the one in my little Tesla — does the lion’s share of the work in allowing it to go so very many miles. A peek into State of Charge’s data, though, makes it clear what 10 miles per hour can do. Dropping from 70 miles per hour to 60 caused the car’s miles per kilowatt-hour figure to rise from 2.1 to 2.6 or 2.7.
That’s not to say EV ownership turns every driver into an energy-obsessed hypermiler. One blessing of the huge batteries that go into Cadillac EVs and Rivians is freeing their drivers from some of the mental burden of range calculations. With driving ranges reaching well above 300 miles, you’re going to make it to the next plug even if you drive like a maniac.
Even so, the increased awareness of the cost of electricity might make some of us reconsider the casual speeding we all do just to take a few minutes off the trip. That’s a good thing for public safety: Big EV batteries make these vehicles heavier than other cars, on average, and thus potentially more dangerous in auto accidents. And slowing down will be especially relevant as electricity prices outpace inflation. Consumer electricity prices are up nearly 5% over last year and are poised to get worse: The budget reconciliation bill signed by President Trump last week won’t help, as one projection sees it leading to an increase in annual energy bills of up to $290 by 2035.
To be honest, the biggest problem of slowing down a little isn’t really the extra time it takes to get someplace. It’s trying to conserve in a world where 5 to 10 miles per hour over the speed limit is the expectation. I once had to cross 140 miles of wind-swept New Mexico expanse from Albuquerque to Gallup on a single charge, a task that required driving 55 miles per hour in a 65 zone of the interstate, holding on tight as semi trucks flew past me in revved aggravation. We made it. But if you really want to make your electrons go farther, then be prepared to become the target of road rage by the hasty and the aggrieved.
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It’s either reassure investors now or reassure voters later.
Investor-owned utilities are a funny type of company. On the one hand, they answer to their shareholders, who expect growing returns and steady dividends. But those returns are the outcome of an explicitly political process — negotiations with state regulators who approve the utilities’ requests to raise rates and to make investments, on which utilities earn a rate of return that also must be approved by regulators.
Utilities have been requesting a lot of rate increases — some $31 billion in 2025, according to the energy policy group PowerLines, more than double the amount requested the year before. At the same time, those rate increases have helped push electricity prices up over 6% in the last year, while overall prices rose just 2.4%.
Unsurprisingly, people have noticed, and unsurprisingly, politicians have responded. (After all, voters are most likely to blame electric utilities and state governments for rising electricity prices, Heatmap polling has found.) Democrat Mikie Sherrill, for instance, won the New Jersey governorship on the back of her proposal to freeze rates in the state, which has seen some of the country’s largest rate increases.
This puts utilities in an awkward position. They need to boast about earnings growth to their shareholders while also convincing Wall Street that they can avoid becoming punching bags in state capitols.
Make no mistake, the past year has been good for these companies and their shareholders. Utilities in the S&P 500 outperformed the market as a whole, and had largely good news to tell investors in the past few weeks as they reported their fourth quarter and full-year earnings. Still, many utility executives spent quite a bit of time on their most recent earnings calls talking about how committed they are to affordability.
When Exelon — which owns several utilities in PJM Interconnection, the country’s largest grid and ground zero for upset over the influx data centers and rising rates — trumpeted its growing rate base, CEO Calvin Butler argued that this “steady performance is a direct result of a continued focus on affordability.”
But, a Wells Fargo analyst cautioned, there is a growing number of “affordability things out there,” as they put it, “whether you are looking at Maryland, New Jersey, Pennsylvania, Delaware.” To name just one, Pennsylvania Governor Josh Shapiro said in a speech earlier this month that investor-owned utilities “make billions of dollars every year … with too little public accountability or transparency.” Pennsylvania’s Exelon-owned utility, PECO, won approval at the end of 2024 to hike rates by 10%.
When asked specifically about its regulatory strategy in Pennsylvania and when it intended to file a new rate case, Butler said that, “with affordability front and center in all of our jurisdictions, we lean into that first,” but cautioned that “we also recognize that we have to maintain a reliable and resilient grid.” In other words, Exelon knows that it’s under the microscope from the public.
Butler went on to neatly lay out the dilemma for utilities: “Everything centers on affordability and maintaining a reliable system,” he said. Or to put it slightly differently: Rate increases are justified by bolstering reliability, but they’re often opposed by the public because of how they impact affordability.
Of the large investor-owned utilities, it was probably Duke Energy, which owns electrical utilities in the Carolinas, Florida, Kentucky, Indiana, and Ohio, that had to most carefully navigate the politics of higher rates, assuring Wall Street over and over how committed it was to affordability. “We will never waver on our commitment to value and affordability,” Duke chief executive Harry Sideris said on the company’s February 10 earnings call.
In November, Duke requested a $1.7 billion revenue increase over the course of 2027 and 2028 for two North Carolina utilities, Duke Energy Carolinas and Duke Energy Progress — a 15% hike. The typical residential customer Duke Energy Carolinas customer would see $17.22 added onto their monthly bill in 2027, while Duke Energy Progress ratepayers would be responsible for $23.11 more, with smaller increases in 2028.
These rate cases come “amid acute affordability scrutiny, making regulatory outcomes the decisive variable for the earnings trajectory,” Julien Dumoulin-Smith, an analyst at Jefferies, wrote in a note to clients. In other words, in order to continue to grow earnings, Duke needs to convince regulators and a skeptical public that the rate increases are necessary.
“Our customers remain our top priority, and we will never waver on our commitment to value and affordability,” Sideris told investors. “We continue to challenge ourselves to find new ways to deliver affordable energy for our customers.”
All in all, “affordability” and “affordable” came up 15 times on the call. A year earlier, they came up just three times.
When asked by a Jefferies analyst about how Duke could hit its forecasted earnings growth through 2029, Sideris zeroed in on the regulatory side: “We are very confident in our regulatory outcomes,” he said.
At the same time, Duke told investors that it planned to increase its five-year capital spending plan to $103 billion — “the largest fully regulated capital plan in the industry,” Sideris said.
As far as utilities are concerned, with their multiyear planning and spending cycles, we are only at the beginning of the affordability story.
“The 2026 utility narrative is shifting from ‘capex growth at all costs’ to ‘capex growth with a customer permission slip,’” Dumoulin-Smith wrote in a separate note on Thursday. “We believe it is no longer enough for utilities to say they care about affordability; regulators and investors are demanding proof of proactive behavior.”
If they can’t come up with answers that satisfy their investors, ultimately they’ll have to answer to the voters. Last fall, two Republican utility regulators in Georgia lost their reelection bids by huge margins thanks in part to a backlash over years of rate increases they’d approved.
“Especially as the November 2026 elections approach, utilities that fail to demonstrate concrete mitigants face political and reputational risk and may warrant a credibility discount in valuations, in our view,” Dumoulin wrote.
At the same time, utilities are dealing with increased demand for electricity, which almost necessarily means making more investments to better serve that new load, which can in the short turn translate to higher prices. While large technology companies and the White House are making public commitments to shield existing customers from higher costs, utility rates are determined in rate cases, not in press releases.
“As the issue of rising utility bills has become a greater economic and political concern, investors are paying attention,” Charles Hua, the founder and executive director of PowerLines, told me. “Rising utility bills are impacting the investor landscape just as they have reshaped the political landscape.”
Plus more of the week’s top fights in data centers and clean energy.
1. Osage County, Kansas – A wind project years in the making is dead — finally.
2. Franklin County, Missouri – Hundreds of Franklin County residents showed up to a public meeting this week to hear about a $16 billion data center proposed in Pacific, Missouri, only for the city’s planning commission to announce that the issue had been tabled because the developer still hadn’t finalized its funding agreement.
3. Hood County, Texas – Officials in this Texas County voted for the second time this month to reject a moratorium on data centers, citing the risk of litigation.
4. Nantucket County, Massachusetts – On the bright side, one of the nation’s most beleaguered wind projects appears ready to be completed any day now.
Talking with Climate Power senior advisor Jesse Lee.
For this week's Q&A I hopped on the phone with Jesse Lee, a senior advisor at the strategic communications organization Climate Power. Last week, his team released new polling showing that while voters oppose the construction of data centers powered by fossil fuels by a 16-point margin, that flips to a 25-point margin of support when the hypothetical data centers are powered by renewable energy sources instead.
I was eager to speak with Lee because of Heatmap’s own polling on this issue, as well as President Trump’s State of the Union this week, in which he pitched Americans on his negotiations with tech companies to provide their own power for data centers. Our conversation has been lightly edited for length and clarity.
What does your research and polling show when it comes to the tension between data centers, renewable energy development, and affordability?
The huge spike in utility bills under Trump has shaken up how people perceive clean energy and data centers. But it’s gone in two separate directions. They see data centers as a cause of high utility prices, one that’s either already taken effect or is coming to town when a new data center is being built. At the same time, we’ve seen rising support for clean energy.
As we’ve seen in our own polling, nobody is coming out looking golden with the public amidst these utility bill hikes — not Republicans, not Democrats, and certainly not oil and gas executives or data center developers. But clean energy comes out positive; it’s viewed as part of the solution here. And we’ve seen that even in recent MAGA polls — Kellyanne Conway had one; Fabrizio, Lee & Associates had one; and both showed positive support for large-scale solar even among Republicans and MAGA voters. And it’s way high once it’s established that they’d be built here in America.
A year or two ago, if you went to a town hall about a new potential solar project along the highway, it was fertile ground for astroturf folks to come in and spread flies around. There wasn’t much on the other side — maybe there was some talk about local jobs, but unemployment was really low, so it didn’t feel super salient. Now there’s an energy affordability crisis; utility bills had been stable for 20 years, but suddenly they’re not. And I think if you go to the town hall and there’s one person spewing political talking points that they've been fed, and then there’s somebody who says, “Hey, man, my utility bills are out of control, and we have to do something about it,” that’s the person who’s going to win out.
The polling you’ve released shows that 52% of people oppose data center construction altogether, but that there’s more limited local awareness: Only 45% have heard about data center construction in their own communities. What’s happening here?
There’s been a fair amount of coverage of [data center construction] in the press, but it’s definitely been playing catch-up with the electric energy the story has on social media. I think many in the press are not even aware of the fiasco in Memphis over Elon Musk’s natural gas plant. But people have seen the visuals. I mean, imagine a little farmhouse that somebody bought, and there’s a giant, 5-mile-long building full of computers next to it. It’s got an almost dystopian feel to it. And then you hear that the building is using more electricity than New York City.
The big takeaway of the poll for me is that coal and natural gas are an anchor on any data center project, and reinforce the worst fears about it. What you see is that when you attach clean energy [to a data center project], it actually brings them above the majority of support. It’s not just paranoia: We are seeing the effects on utility rates and on air pollution — there was a big study just two days ago on the effects of air pollution from data centers. This is something that people in rural, urban, or suburban communities are hearing about.
Do you see a difference in your polling between natural gas-powered and coal-powered data centers? In our own research, coal is incredibly unpopular, but voters seem more positive about natural gas. I wonder if that narrows the gap.
I think if you polled them individually, you would see some distinction there. But again, things like the Elon Musk fiasco in Memphis have circulated, and people are aware of the sheer volume of power being demanded. Coal is about the dirtiest possible way you can do it. But if it’s natural gas, and it’s next door all the time just to power these computers — that’s not going to be welcome to people.
I'm sure if you disentangle it, you’d see some distinction, but I also think it might not be that much. I’ll put it this way: If you look at the default opposition to data centers coming to town, it’s not actually that different from just the coal and gas numbers. Coal and gas reinforce the default opposition. The big difference is when you have clean energy — that bumps it up a lot. But if you say, “It’s a data center, but what if it were powered by natural gas?” I don’t think that would get anybody excited or change their opinion in a positive way.
Transparency with local communities is key when it comes to questions of renewable buildout, affordability, and powering data centers. What is the message you want to leave people with about Climate Power’s research in this area?
Contrary to this dystopian vision of power, people do have control over their own destinies here. If people speak out and demand that data centers be powered by clean energy, they can get those data centers to commit to it. In the end, there’s going to be a squeeze, and something is going to have to give in terms of Trump having his foot on the back of clean energy — I think something will give.
Demand transparency in terms of what kind of pollution to expect. Demand transparency in terms of what kind of power there’s going to be, and if it’s not going to be clean energy, people are understandably going to oppose it and make their voices heard.