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Q&A

Meet the Avatar Fan Fighting for Offshore Wind

A conservation with George Povall of All Our Energy

The May 8 interviewee.
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Today’s chat is with George Povall, director of the All Our Energy pro-offshore wind environmental group. Povall – who told me he was inspired to be an environmentalist by the film Avatar – has for more than a decade been a key organizer on the ground in the Long Island area for supporting offshore wind development. But these days he spends a lot more time fighting renewables disinformation, going so far as to travel the community trying to re-educate people about this technology in light of the loud activism against it.

After the news dropped that states are suing to undo the Trump executive order against offshore wind, I wanted to chat with Povell about what environmentalists should do to combat the anti-renewables movement and whether there’s still any path forward for the industry he’s spent nearly a decade working to build as an activist.

The following conversation transcript was lightly edited for clarity.

Okay so first of all, what made you become a pro-wind environmental activist?

This all goes back to maybe 15 years ago. I’ve always been environmentally minded. I’m 55 years old and not from the nonprofit sector. I like everybody else was living my normal life and maybe with some naivete thought that if things were good and economical and made sense and worked better than what we were doing in the past, we’d move on from that. But time kept creeping along and we went through the 1990s and 2000s and then I began to become more aware. I just thought people who knew more than I did would do something about this.

Surprisingly I look back and a movie that really motivated me to do what I’m doing is Avatar. They’re destroying the planet for the materials – exactly what we’re seeing now. We’re seeing it more than ever, with someone who is almost like a comic book villain now wanting to strip-mine the sea bed. I wonder what the anti-offshore wind people have to say about that.

It’s been surprising to me. We had always known there was going to be opposition to offshore wind, and disinformation coming. We had always tried to get out ahead of it but we were always unsuccessful in getting funding to deal with that.

Did the developers get ahead of it?

No. I think the developers got a lot of bad advice from the public relations firms they were using.

We kept telling them, please just tell the people what’s going on. I can see how they got into that position because people were asking questions about things that weren’t decided yet. But instead of saying they didn’t know and it wasn’t decided yet, they refused to admit they didn’t know something, even if that was the case. It engendered a lot of distrust in the communities that opponents were able to seize on quite easily.

I know from someone who has done campaigns of community organizing before, you just tell people what it is and what you know. It engenders trust. Unfortunately it didn’t go that way and I think a big part of that is they should’ve been more ready for people who were not willing to accept any answer as acceptable.

It feels to me like offshore wind has now become a wedge issue. A culture war issue. And they got people who frankly should’ve known better to listen to some of the least reliable people in the community throwing out claims that were ridiculous. And they overwhelmed a lot of people with half truths, misinformation. People couldn’t keep up.

What is the environmental movement actually doing now to address what is not just a policy problem but a cultural problem?

Well, that’s a great question and we have been trying to turn it around for a while. Though we have some resources, it is really hard to deprogram people. It’s very hard. I have spoken to people who came to me and said, I haven’t made up my mind. I am just looking for the right information. And when I gave it to them, they told me I was a “climate cult zealot.” That’s what everybody in the environmental movement is to them.

We need to really just bring in the people who support this stuff. It’s a basic concept but unfortunately we’ve never had the capacity to do that kind of thing. It’s something bigger organizations were doing, but they don’t have capacity for it now either. So it’s on us to just find the things that aren’t being done and do them. It’s about building coalitions.

It’s about starting from zero. Having offshore wind 101 information sessions and getting other organizations involved and getting their people educated. It can’t be a single process doing that. If the general public knew how a wind turbine works, if the average person on the street knew how it works, they’d laugh at people when they throw disinformation at them – but they don’t know it’s nonsense yet.

Yellow

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Spotlight

Democrats’ Growing Divide Over Data Centers

It’s pause vs pause-nots.

Data center protests.
Heatmap Illustration/Getty Images

The American climate movement is beginning to look a lot like AI doomers versus the techno-optimists. It’s a dynamic that is winning local bans – and very little else for now.

On one side, you’ve got the left-leaning insurgent grassroots movement against data centers. In many cases this push is in the name of climate action and environmental justice, with activists citing the risks of pollution from gas-fired power and the potential for strain on existing electricity supplies. But in many, many other cases, this movement is decidedly not about climate action; instead it’s a movement addressing everything from energy prices and power over large corporations to AI use generally.

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Hotspots

Local Police Targeted Data Center Opponent, Law Firm Alleges

And more of the week’s top news around development fights.

The United States.
Heatmap Illustration/Getty Images

1. Jefferson County, Alabama – A law firm is alleging that police in the city of Birmingham retaliated against a woman for suing developers of a data center. It might just be a wake-up call for data center developers.

  • Earlier this month, two individuals each with homes next to a proposed 300-megawatt data center in Birmingham filed a class action lawsuit against developer Nebius and the city of Birmingham. The lawsuit alleges “multiple independently fatal zoning violations” rooted in the city’s decision to let Nebius’s project move forward while also finalizing a moratorium, and claims the city has granted approvals in violation of the existing moratorium.
  • On May 18, days after the lawsuit was filed, lawyers for one of the individuals – Madelyn Greene – wrote the Birmingham Police Department stating officers pulled her over while driving through the proposed project site without any lawful reason. According to the letter, which I obtained and was first reported by AL.com, the officers claimed she was harassing police and started filming her while in her car. When she took her own phone out, the officers “abruptly broke off contact, returned to their vehicles, and left the scene.”
  • The letter concludes the traffic stop “timing and location are not coincidental.” It warned that any additional attempts by city police to “stop, detain, surveil, follow, photograph, intimidate, or otherwise harass” people involved in the lawsuit will result in requests for restraining orders.
  • Situations like these vividly illustrate the problems around security forces and large infrastructure projects. Activists fighting the Thacker Pass lithium mine in Nevada were monitored for years. Conflicts between police and oil pipeline protestors are common and complaints about surveillance abound.
  • I feel compelled to say that data center developers and large tech firms would be wise to coordinate with local police on matters such as these – not just for their own benefit but for that of the public. It’s one thing when protesters are arrested at a hearing, but wholly another when members of the public are concerned voicing dissent will lead to retaliation. All that’ll do is aggravate the opposition further.
  • Nebius did not respond to a request for comment.

2. Mason County, Kentucky – This county is the site of yet another eminent domain debacle and I suggest you pay attention to it because it’s now represented by an outgoing congressman with nothing left to lose: Thomas Massie.

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Q&A

What’s Bothering a Free Market Wonk About the Data Center Boom

A conversation with Travis Fisher of the Cato Institute.

Travis Fisher.
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This week’s conversation is with Travis Fisher, an energy policy analyst with the Cato Institute and one of my favorite people to chop it up with on Energy Twitter. I reached out to Fisher for a conversation about how he’s approaching the data center boom as a free market-minded wonk at a time when other figures on the so-called Right are calling for strict regulations on the sector. What I learned is that folks like Fisher are concerned about the scale of the buildout too, but their ideas and approaches wildly differ from the Tucker Carlsons of the world.

As always, our conversation was edited for length and clarity.

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