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A conversation with Tim Brightbill of Wiley Rein LLP

Today we’re talking with Tim Brightbill, a trade attorney at Wiley Rein LLP and lead counsel for a coalition of U.S. solar cell and module manufacturers – the American Alliance for Solar Manufacturing Trade Committee. Last week, his client won a massive victory – fresh tariffs on south Asian solar panel parts – on the premise that Chinese firms are dumping cheap products in the region to drive down prices and hurt American companies. It’s the latest in a long series of decadal trade actions against solar parts with Chinese origin.
We wanted to talk to Tim about how this move could affect developers, if an America-first strategy could help insulate solar from political opposition, and how this could play out in next year’s talks over the future of the IRA. The following conversation was lightly edited for clarity.
If you were talking to a developer, what would you tell them should be their takeaway?
I think the takeaway is that these determinations appear to go a long way toward addressing the unfair trade that’s been present in solar panels, solar cells, for more than a decade. And I think these duties do send a signal that will help build up domestic manufacturing. We’ve seen historic investment next to the Inflation Reduction Act in U.S. solar manufacturing facilities – in places like Georgia with QCells, in Ohio for First Solar – and we’re at a critically important point here.
Those investments were being undercut by this unfair trade by these Chinese-owned companies. We think now hopefully that will be addressed and that should lead to a bright future for solar deployment, the growth of solar power in the United States.
How does the pursuit of a fairer trade landscape globally in the broader sense impact support for solar energy in the U.S.? I hear often that a “made without China” approach can shore up support for renewables. Do you find that to be the case?
Definitely, I find that to be the case.
The U.S. industry invented solar technology and perfected it. And then unfortunately, it was virtually wiped out due to the unfair trade practices of China and these Chinese-owned companies. If we want to have solar and not be dependent on other countries for renewable energy needs, the best way to do that is to have a strong manufacturing base and a strong supply chain.
What do you think the direction of this is going to be under the next administration? Even more ratcheting up of trade measures?
Well the trade laws are a calculation, right? They’re based on rules, they’re not political. I don’t expect this administration to necessarily change individual trade cases. But I do think trade policy will change in a way that tries to address these Chinese-owned companies that undercut the rest of the world.
For example, the IRA provides right now potential benefits for any company that sets up shop here, even if they are owned by a foreign entity of concern. That seems like something this administration is going to address. If you’re going to receive IRA money, you should not be affiliated with a foreign entity of concern.
Given the potential for an impact on pricing, combined with the impacts on limiting the tax credits in that way – wouldn’t that make it harder to build projects in the U.S. short term?
I don’t think so. The solar panels themselves are not anywhere close to the majority of the cost of a project. There are so many other things that impact project cost, from permitting to the land. I don’t think this will impact the costs of deployment of solar. It will just give us a more secure supply chain that is either here in the United States or at least more regional in nature, which is going to be better for the industry.
With foreign entities of concern – are you referring to 45X? You’re anticipating that tax credit will change with respect to the IRA?
I expect the Trump administration will focus on that. There are already other related products under IRA where “foreign entity of concern” participation is not allowed for those tax credits. So it seems like a ready fix to ensure that is the same for solar technologies.
Is that bad news, or is that saving the credit?
I don’t think it’s bad news. I think it’s good news. It means more of the credit will be available to U.S. companies and our allies who might want to set up here as well.
If Chinese companies want to come here and set up in the United States, that’s great, but they shouldn’t also receive subsidies because those are the same companies that have harmed our industry with unfair trade for more than a decade.
Okay enough serious talk. Can I ask you a fun question: what was the last band you listened to?
It’s sort of dad rock-ish right now: Spoon. When I get my Spotify Wrapped, it’s going to be Spoon. That’s my favorite rock band right now.
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Plus more of the week’s top fights in data centers and clean energy.
1. Osage County, Kansas – A wind project years in the making is dead — finally.
2. Franklin County, Missouri – Hundreds of Franklin County residents showed up to a public meeting this week to hear about a $16 billion data center proposed in Pacific, Missouri, only for the city’s planning commission to announce that the issue had been tabled because the developer still hadn’t finalized its funding agreement.
3. Hood County, Texas – Officials in this Texas County voted for the second time this month to reject a moratorium on data centers, citing the risk of litigation.
4. Nantucket County, Massachusetts – On the bright side, one of the nation’s most beleaguered wind projects appears ready to be completed any day now.
Talking with Climate Power senior advisor Jesse Lee.
For this week's Q&A I hopped on the phone with Jesse Lee, a senior advisor at the strategic communications organization Climate Power. Last week, his team released new polling showing that while voters oppose the construction of data centers powered by fossil fuels by a 16-point margin, that flips to a 25-point margin of support when the hypothetical data centers are powered by renewable energy sources instead.
I was eager to speak with Lee because of Heatmap’s own polling on this issue, as well as President Trump’s State of the Union this week, in which he pitched Americans on his negotiations with tech companies to provide their own power for data centers. Our conversation has been lightly edited for length and clarity.
What does your research and polling show when it comes to the tension between data centers, renewable energy development, and affordability?
The huge spike in utility bills under Trump has shaken up how people perceive clean energy and data centers. But it’s gone in two separate directions. They see data centers as a cause of high utility prices, one that’s either already taken effect or is coming to town when a new data center is being built. At the same time, we’ve seen rising support for clean energy.
As we’ve seen in our own polling, nobody is coming out looking golden with the public amidst these utility bill hikes — not Republicans, not Democrats, and certainly not oil and gas executives or data center developers. But clean energy comes out positive; it’s viewed as part of the solution here. And we’ve seen that even in recent MAGA polls — Kellyanne Conway had one; Fabrizio, Lee & Associates had one; and both showed positive support for large-scale solar even among Republicans and MAGA voters. And it’s way high once it’s established that they’d be built here in America.
A year or two ago, if you went to a town hall about a new potential solar project along the highway, it was fertile ground for astroturf folks to come in and spread flies around. There wasn’t much on the other side — maybe there was some talk about local jobs, but unemployment was really low, so it didn’t feel super salient. Now there’s an energy affordability crisis; utility bills had been stable for 20 years, but suddenly they’re not. And I think if you go to the town hall and there’s one person spewing political talking points that they've been fed, and then there’s somebody who says, “Hey, man, my utility bills are out of control, and we have to do something about it,” that’s the person who’s going to win out.
The polling you’ve released shows that 52% of people oppose data center construction altogether, but that there’s more limited local awareness: Only 45% have heard about data center construction in their own communities. What’s happening here?
There’s been a fair amount of coverage of [data center construction] in the press, but it’s definitely been playing catch-up with the electric energy the story has on social media. I think many in the press are not even aware of the fiasco in Memphis over Elon Musk’s natural gas plant. But people have seen the visuals. I mean, imagine a little farmhouse that somebody bought, and there’s a giant, 5-mile-long building full of computers next to it. It’s got an almost dystopian feel to it. And then you hear that the building is using more electricity than New York City.
The big takeaway of the poll for me is that coal and natural gas are an anchor on any data center project, and reinforce the worst fears about it. What you see is that when you attach clean energy [to a data center project], it actually brings them above the majority of support. It’s not just paranoia: We are seeing the effects on utility rates and on air pollution — there was a big study just two days ago on the effects of air pollution from data centers. This is something that people in rural, urban, or suburban communities are hearing about.
Do you see a difference in your polling between natural gas-powered and coal-powered data centers? In our own research, coal is incredibly unpopular, but voters seem more positive about natural gas. I wonder if that narrows the gap.
I think if you polled them individually, you would see some distinction there. But again, things like the Elon Musk fiasco in Memphis have circulated, and people are aware of the sheer volume of power being demanded. Coal is about the dirtiest possible way you can do it. But if it’s natural gas, and it’s next door all the time just to power these computers — that’s not going to be welcome to people.
I'm sure if you disentangle it, you’d see some distinction, but I also think it might not be that much. I’ll put it this way: If you look at the default opposition to data centers coming to town, it’s not actually that different from just the coal and gas numbers. Coal and gas reinforce the default opposition. The big difference is when you have clean energy — that bumps it up a lot. But if you say, “It’s a data center, but what if it were powered by natural gas?” I don’t think that would get anybody excited or change their opinion in a positive way.
Transparency with local communities is key when it comes to questions of renewable buildout, affordability, and powering data centers. What is the message you want to leave people with about Climate Power’s research in this area?
Contrary to this dystopian vision of power, people do have control over their own destinies here. If people speak out and demand that data centers be powered by clean energy, they can get those data centers to commit to it. In the end, there’s going to be a squeeze, and something is going to have to give in terms of Trump having his foot on the back of clean energy — I think something will give.
Demand transparency in terms of what kind of pollution to expect. Demand transparency in terms of what kind of power there’s going to be, and if it’s not going to be clean energy, people are understandably going to oppose it and make their voices heard.
The proportion of voters who strongly oppose development grew by nearly 50%.
During his State of the Union address Tuesday night, President Donald Trump attempted to stanch the public’s bleeding support for building the data centers his administration says are necessary to beat China in the artificial intelligence race. With “many Americans” now “concerned that energy demand from AI data centers could unfairly drive up their electricity bills,” Trump said, he pledged to make major tech companies pay for new power plants to supply electricity to data centers.
New polling from energy intelligence platform Heatmap Pro shows just how dramatically and swiftly American voters are turning against data centers.
Earlier this month, the survey, conducted by Embold Research, reached out to 2,091 registered voters across the country, explaining that “data centers are facilities that house the servers that power the internet, apps, and artificial intelligence” and asking them, “Would you support or oppose a data center being built near where you live?” Just 28% said they would support or strongly support such a facility in their neighborhood, while 52% said they would oppose or strongly oppose it. That’s a net support of -24%.
When Heatmap Pro asked a national sample of voters the same question last fall, net support came out to +2%, with 44% in support and 42% opposed.
The steep drop highlights a phenomenon Heatmap’s Jael Holzman described last fall — that data centers are "swallowing American politics,” as she put it, uniting conservation-minded factions of the left with anti-renewables activists on the right in opposing a common enemy.
The results of this latest Heatmap Pro poll aren’t an outlier, either. Poll after poll shows surging public antipathy toward data centers as populists at both ends of the political spectrum stoke outrage over rising electricity prices and tech giants struggle to coalesce around a single explanation of their impacts on the grid.
“The hyperscalers have fumbled the comms game here,” Emmet Penney, an energy researcher and senior fellow at the right-leaning Foundation for American Innovation, told me.
A historian of the nuclear power sector, Penney sees parallels between the grassroots pushback to data centers and the 20th century movement to stymie construction of atomic power stations across the Western world. In both cases, opponents fixated on and popularized environmental criticisms that were ultimately deemed minor relative to the benefits of the technology — production of radioactive waste in the case of nuclear plants, and as seems increasingly clear, water usage in the case of data centers.
Likewise, opponents to nuclear power saw urgent efforts to build out the technology in the face of Cold War competition with the Soviet Union as more reason for skepticism about safety. Ditto the current rhetoric on China.
Penney said that both data centers and nuclear power stoke a “fear of bigness.”
“Data centers represent a loss of control over everyday life because artificial intelligence means change,” he said. “The same is true about nuclear,” which reached its peak of expansion right as electric appliances such as dishwashers and washing machines were revolutionizing domestic life in American households.
One of the more fascinating findings of the Heatmap Pro poll is a stark urban-rural divide within the Republican Party. Net support for data centers among GOP voters who live in suburbs or cities came out to -8%. Opposition among rural Republicans was twice as deep, at -20%. While rural Democrats and independents showed more skepticism of data centers than their urbanite fellow partisans, the gap was far smaller.
That could represent a challenge for the Trump administration.
“People in the city are used to a certain level of dynamism baked into their lives just by sheer population density,” Penney said. “If you’re in a rural place, any change stands out.”
Senator Bernie Sanders, the democratic socialist from Vermont, has championed legislation to place a temporary ban on new data centers. Such a move would not be without precedent; Ireland, transformed by tax-haven policies over the past two decades into a hub for Silicon Valley’s giants, only just ended its de facto three-year moratorium on hooking up data centers to the grid.
Senator Josh Hawley, the Missouri Republican firebrand, proposed his own bill that would force data centers off the grid by requiring the complexes to build their own power plants, much as Trump is now promoting.
On the opposite end of the spectrum, you have Republicans such as Mississippi Governor Tate Reeves, who on Tuesday compared halting construction of data centers to “civilizational suicide.”
“I am tempted to sit back and let other states fritter away the generational chance to build. To laugh at their short-sightedness,” he wrote in a post on X. “But the best path for all of us would be to see America dominate, because our foes are not like us. They don’t believe in order, except brutal order under their heels. They don’t believe in prosperity, except for that gained through fraud and plunder. They don’t think or act in a way I can respect as an American.”
Then you have the actual hyperscalers taking opposite tacks. Amazon Web Services, for example, is playing offense, promoting research that shows its data centers are not increasing electricity rates. Claude-maker Anthropic, meanwhile, issued a de facto mea culpa, pledging earlier this month to offset all its electricity use.
Amid that scattershot messaging, the critical rhetoric appears to be striking its targets. Whether Trump’s efforts to curb data centers’ impact on the grid or Reeves’ stirring call to patriotic sacrifice can reverse cratering support for the buildout remains to be seen. The clock is ticking. There are just 36 weeks until the midterm Election Day.