This article is exclusively
for Heatmap Plus subscribers.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
Sign In or Create an Account.
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Welcome to Heatmap
Thank you for registering with Heatmap. Climate change is one of the greatest challenges of our lives, a force reshaping our economy, our politics, and our culture. We hope to be your trusted, friendly, and insightful guide to that transformation. Please enjoy your free articles. You can check your profile here .
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Subscribe to get unlimited Access
Hey, you are out of free articles but you are only a few clicks away from full access. Subscribe below and take advantage of our introductory offer.
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Create Your Account
Please Enter Your Password
Forgot your password?
Please enter the email address you use for your account so we can send you a link to reset your password:
Let's dive deep into the campaign against the so-called “high-risk” cables.
One of the biggest threats to American offshore wind is a handful of homeowners on the south Jersey shoreline spouting unproven theories about magnetic fields.
Within a year of forming, the activist group “Stop The High-Risk Cables” has galvanized local politicians against the transmission infrastructure being planned for wind turbines off the coast of New Jersey known as the Larrabee Pre-built Infrastructure. The transmission route, which will run a few miles from the beaches of Sea Girt, New Jersey, to a substation nearby, is expected to be a crucial landing zone for power from major offshore wind projects in south Jersey waters, including Atlantic Shores, a joint venture between EDF Renewables and Shell that received final permits from federal regulators last week.
The only problem: while state regulators have been busy planning the route for the transmission and selecting who will build it, opponents have managed to win the war of public opinion. Activists have clearly turned their neighbors against the plan, pushing the mayors of the four boroughs targeted for Pre-Built Infrastructure to come out against the project. And this weekend Jack Ciattarelli – who narrowly lost the race for the governor’s mansion last year and is running again in 2025 – joined activists rallying against the project and is now campaigning on ending the project and cable landings like it.
Since federal regulators control the waters, what this means is, unless Democrats hit the electoral jackpot over the next year, offshore wind in New Jersey could be screwed – even if Kamala Harris wins the White House.
What makes this more dire is, this isn’t any ol’ transmission. For other offshore wind projects like Empire Wind, states have forced developers to design and construct their own transmission landings, creating a somewhat disorganized situation resembling electrical spaghetti. New Jersey’s offshore wind transmission meanwhile has been studied for years and is supposed to minimize development on the shoreline. This means the combat over this cabling could decide the fates of multiple offshore wind projects – and the first major proactive plan to reduce beach-level environmental impacts that stymie offshore wind in the first place.
So I decided to dive deep into the campaign against the so-called “high-risk” cables. After a series of interviews with organizers and a mayor critical of the state’s processes, I’ve been left feeling this relatively small transmission project represents a true test for democracy’s role in climate action. Could a small band of organized individuals be all it takes to hold back decarbonization at the pace scientists say is necessary, no matter how many climate laws are passed?
Sea Girt resident Kimberly Paterson remembers when she first heard about the cables. Someone had left a postcard on her door about the project. Before that, the professional executive leadership trainer had devoted her activism to preserving maritime forests on the beach. Once made aware of the transmission cables though, she and her small coterie of environmentally-conscious neighbors got active.
Paterson said they also started getting looped in with an existing network of activists concerned about offshore wind infrastructure. Those activists included familiar characters to the fight over New Jersey offshore wind development.
People like Mike Dean of Save the East Coast and Cindy Zipf of Clean Ocean Action, who’ve spread theories without evidence about a spate of whale deaths being tied to pile drivers for offshore wind. She says her group’s work is focused on the cables, not offshore wind, despite the close allyship with these other actors. As she simply put it, “There’s a circle of people that you meet.”
“We do like to work with others, and communicate with others, but we’re not officially tied to any of those other groups.”
The group also started canvassing, making signage for homeowners, and holding public events. As calls for action grew, so too did the political focus on the area, as state legislators and members of Congress took up the issue.
“We have created an absolute firestorm here,” Paterson told me. ‘It is unbelievable what we’ve accomplished.”
The group is focused on what they believe to be the health risks of simply being near high-voltage power lines.
To understand their fears, think of an electric current going through a wire. The more current goes through a wire, the higher likelihood of electrical waves emanating from the current’s pathway. That’s where “electro-magnetic fields” come into play. These fields are all around us and even Earth emits them. It’s the result of an excess of energy.
The World Health Organization classifies even low amounts of electromagnetic fields as a possible carcinogen, citing studies around exposure and childhood leukemia rates. But as many environmental and health experts note, studies to date have not really linked cancer occurrences to prolonged exposure to these fields. The Bureau of Ocean Energy Management says the electro-magnetic fields created by cables for offshore wind “are well below the recommended threshold values for human exposure.” So like whales and wind, it’s something to watch out for, but there’s no evidence to date of a danger here.
Nonetheless, seeking to calm any resident’s fears of magnetic fields, the New Jersey Board of Public Utilities last week convened their first public hearing within the planned development area.
At the event, numerous officials came and spoke to the project’s safety, including the executive director of the Board. They even played a long explanatory video from a consultant they hired to review the electro-magnetic fields that would come from the cables. The full presentation laid out numerous examples of what they said were similar underground and underwater transmission lines with magnetic emissions that had no discernable impact on public health, including lines in the New Jersey-New York region.
One person moved by the presentation’s efforts on magnetic fields was Mike Mangan, mayor of Manasquan, one of the boroughs that may be selected to host some of the transmission infrastructure. Mangan told me he joined with other mayors to press the state for more transparency on the cables at the behest of concerned constituents. But he didn’t know what the state knew about the magnetic fields.
“I’ll just be candid — I was ignorant on a lot of that,” he acknowledged. Mangan said he still has “a few very serious concerns” but “I think they addressed some of the bigger concerns,” including the magnetic fields.
I’ll admit, I felt the same. So far in The Fight, we’ve chronicled examples where there are at least somewhat reasonable concerns about renewable energy development – stuff like batteries sited in wildfire risk areas and solar farms in imperiled tortoise habitat. But in this case, I watched the entire presentation online and left thinking this was essentially a non-issue.
Yet Paterson says she was unconvinced by the presentation. The projects they’re citing aren’t comparable, she claims. And then she has a laundry list of other complaints about the potential cables.
Hearing her talk about the transmission, you’d think she just doesn’t want this built under any circumstances. So I asked her if, given her allies, the goal is to stop offshore wind. An avid wildlife painter, she says no, and that she’s “very strongly in support of alternative energy.”
Well, okay. Maybe it’s political or partisan then? I asked her who she’s voting for in this year’s presidential election. “I don’t like anyone in the election to be quite honest,” she confessed, self-identifying simply as a “libertarian.” She then added: “I love the idea of Robert F. Kennedy [Jr.] revolutionizing our health-care system. That makes me very excited.”
Last week, Heatmap published a risk index of the top 10 renewable energy projects worth watching for potential cancellation or major blowback to the energy transition.
We listed Atlantic Shores in the top five, primarily citing the project’s current role as a focal point for opponents to offshore wind up and down the Atlantic coastline. Hours after the risk index was published, Atlantic Shores received its final approval from the Bureau of Ocean Energy Management.
Despite that win, we’re leaving the project on the index because the cables have to be built too – and that stands to be a more stressful fight.
It wasn’t supposed to be hard. In 2021, New Jersey passed a law granting the Board of Public Utilities the authority to supersede local governments opposing easements and other permits for offshore wind transmission cables. But that law’s permissibility under the state constitution hasn’t been tested yet, thanks to the cancellation of Orsted’s Ocean Wind project, which was set to be the likeliest battleground over cables before Atlantic Shores.
State officials are expected in the coming weeks to lay out who will actually build the transmission infrastructure and the route it’ll take from Sea Girt to the Larrabee substation. Between the day of that announcement and the completion of construction, a lot can go awry. Donald Trump could win the presidency and, as opponents of offshore wind expect, revisit permitting decisions for projects like Atlantic Shores. Or a Republican like Jack Ciattarelli could win the governor’s mansion, and that person could take any number of steps to undermine the cables like leaving the local control law undefended in state court if it’s challenged.
All this risk to the energy transition, started by a handful of actors with unfounded claims about magnetic fields.
I asked Atlantic Shores for comment on the opposition movement. They did not get back to me.
However, I did hear from the New Jersey Offshore Wind Alliance, a consortium of developers trying to build offshore wind off the state coast. “While we are advocates of civil discourse and engagement from communities, we urge residents to be mindful of prevalent misinformation,” said Paulina O’Connor, executive director of the alliance, in a statement sent to me Tuesday evening.
“By following best practices in environmental science and engineering, such as proper siting, minimizing disruption during construction, and adherence to all state and federal regulations, this infrastructure can be safely and responsibly integrated into our communities and local and regional power grids to provide resilient and reliable power to New Jersey homes,” O’Connor continued.
I also heard from Anjuli Ramos-Busot, executive director of Sierra Club’s New Jersey chapter, who contacted me last night after Atlantic Shores and the offshore wind alliance brought my reporting to their attention.
“Let us be clear, the microwave in your kitchen emits more electromagnetic currents than cables buried deep underground covered by insulation and concrete,” Ramos-Busot said in a statement. “This technology is vetted, goes through rigorous permitting standards, and is safe and responsible for both the environment and local communities.”
Candidly, I’m holding my breath on whether Sierra Club’s words will win over these concerned shore residents.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
And more on the week’s biggest conflicts around renewable energy projects.
1. Jackson County, Kansas – A judge has rejected a Hail Mary lawsuit to kill a single solar farm over it benefiting from the Inflation Reduction Act, siding with arguments from a somewhat unexpected source — the Trump administration’s Justice Department — which argued that projects qualifying for tax credits do not require federal environmental reviews.
2. Portage County, Wisconsin – The largest solar project in the Badger State is now one step closer to construction after settling with environmentalists concerned about impacts to the Greater Prairie Chicken, an imperiled bird species beloved in wildlife conservation circles.
3. Imperial County, California – The board of directors for the agriculture-saturated Imperial Irrigation District in southern California has approved a resolution opposing solar projects on farmland.
4. New England – Offshore wind opponents are starting to win big in state negotiations with developers, as officials once committed to the energy sources delay final decisions on maintaining contracts.
5. Barren County, Kentucky – Remember the National Park fighting the solar farm? We may see a resolution to that conflict later this month.
6. Washington County, Arkansas – It seems that RES’ efforts to build a wind farm here are leading the county to face calls for a blanket moratorium.
7. Westchester County, New York – Yet another resort town in New York may be saying “no” to battery storage over fire risks.
Solar and wind projects are getting swept up in the blowback to data center construction, presenting a risk to renewable energy companies who are hoping to ride the rise of AI in an otherwise difficult moment for the industry.
The American data center boom is going to demand an enormous amount of electricity and renewables developers believe much of it will come from solar and wind. But while these types of energy generation may be more easily constructed than, say, a fossil power plant, it doesn’t necessarily mean a connection to a data center will make a renewable project more popular. Not to mention data centers in rural areas face complaints that overlap with prominent arguments against solar and wind – like noise and impacts to water and farmland – which is leading to unfavorable outcomes for renewable energy developers more broadly when a community turns against a data center.
“This is something that we’re just starting to see,” said Matthew Eisenson, a senior fellow with the Renewable Energy Legal Defense Initiative at the Columbia University Sabin Center for Climate Change Law. “It’s one thing for environmentalists to support wind and solar projects if the idea is that those projects will eventually replace coal power plants. But it’s another thing if those projects are purely being built to meet incremental demand from data centers.”
We’ve started to see evidence of this backlash in certain resort towns fearful of a new tech industry presence and the conflicts over transmission lines in Maryland. But it is most prominent in Virginia, ground zero for American hyperscaler data centers. As we’ve previously discussed in The Fight, rural Virginia is increasingly one of the hardest places to get approval for a solar farm in the U.S., and while there are many reasons the industry is facing issues there, a significant one is the state’s data center boom.
I spent weeks digging into the example of Mecklenburg County, where the local Board of Supervisors in May indefinitely banned new solar projects and is rejecting those that were in the middle of permitting when the decision came down. It’s also the site of a growing data center footprint. Microsoft, which already had a base of operations in the county’s town of Boydton, is in the process of building a giant data center hub with three buildings and an enormous amount of energy demand. It’s this sudden buildup of tech industry infrastructure that is by all appearances driving a backlash to renewable energy in the county, a place that already had a pre-existing high opposition risk in the Heatmap Pro database.
It’s not just data centers causing the ban in Mecklenburg, but it’s worth paying attention to how the fight over Big Tech and solar has overlapped in the county, where Sierra Club’s Virginia Chapter has worked locally to fight data center growth with a grassroots citizens group, Friends of the Meherrin River, that was a key supporter of the solar moratorium, too.
In a conversation with me this week, Tim Cywinski, communications director for the state’s Sierra Club chapter, told me municipal leaders like those in Mecklenburg are starting to group together renewables and data centers because, simply put, rural communities enter into conversations with these outsider business segments with a heavy dose of skepticism. This distrust can then be compounded when errors are made, such as when one utility-scale solar farm – Geenex’s Grasshopper project – apparently polluted a nearby creek after soil erosion issues during construction, a problem project operator Dominion Energy later acknowledged and has continued to be a pain point for renewables developers in the county.
“I don’t think the planning that has been presented to rural America has been adequate enough,” the Richmond-based advocate said. “Has solar kind of messed up in a lot of areas in rural America? Yeah, and that’s given those communities an excuse to roll them in with a lot of other bad stuff.”
Cywinski – who describes himself as “not your typical environmentalist” – says the data center space has done a worse job at community engagement than renewables developers in Virginia, and that the opposition against data center projects in places like Chesapeake and Fauquier is more intense, widespread, and popular than the opposition to renewables he’s seeing play out across the Commonwealth.
But, he added, he doesn’t believe the fight against data centers is “mutually exclusive” from conflicts over solar. “I’m not going to tout the gospel of solar while I’m trying to fight a data center for these people because it’s about listening to them, hearing their concerns, and then not telling them what to say but trying to help them elevate their perspective and their concerns,” Cywinski said.
As someone who spends a lot of time speaking with communities resisting solar and trying to best understand their concerns, I agree with Cywinksi: the conflict over data centers speaks to the heart of the rural vs. renewables divide, and it offers a warning shot to anyone thinking AI will help make solar and wind more popular.
Today’s conversation is with Chris Moyer of Echo Communications, a D.C.-based communications firm that focuses on defending zero- and low-carbon energy and federal investments in climate action. Moyer, a veteran communications adviser who previously worked on Capitol Hill, has some hot takes as of late about how he believes industry and political leaders have in his view failed to properly rebut attacks on solar and wind energy, in addition to the Inflation Reduction Act. On Tuesday he sent an email blast out to his listserv – which I am on – that boldly declared: “The Wind Industry’s Strategy is Failing.”
Of course after getting that email, it shouldn’t surprise readers of The Fight to hear I had to understand what he meant by that, and share it with all of you. So here goes. The following conversation has been abridged and lightly edited for clarity.
What are you referencing when you say, ‘the wind industry’s strategy is failing’?
Anyone in the climate space, in the clean energy space, the worst thing you can do is go silent and pretend that this is just going to go away. Even if it’s the president and the administration delivering the attacks, I think there’s an important strategy that’s been lacking in the wind and other sectors that I don’t think has been effective. There was a recent E&E News story that noted a couple of wind developers when asked for comment just say, “No comment.” This to me misses a really big opportunity to not get in a fight with people but talk about the benefits of wind.
Not taking advantage of milestones like ground breaking or construction starting is a missed opportunity to drive public opinion. If you lose support in public opinion, you’re going to lose support from public officials, because they largely follow public opinion.
And there’s no way that’s going to change if you don’t take the opportunities to talk about the benefits that wind can provide, in terms of good-paying local jobs or supplying more electrons to the grid. By almost any measure the strategy employed so far has not really worked.
Okay, but what is the wind industry strategy that isn’t working? What are they doing to rebut attacks on the technology, on property values, on the environment?
We’re not hearing them. We’re not hearing those arguments.
You can’t let criticisms go unanswered.It would better serve the industry and these companies to push back against criticisms. It’s not like you can’t anticipate what they are. And what do you have to lose? You’re in the worst position of any energy sector in this political moment. It would be nice to see some fight and sharp campaign skills and strategic effort in terms of communication. And there’s no strategic value from what I can tell in [being silent].
I understand not wanting to pick a fight with folks who hold your fate in their hands, but there’s a way to thread a needle that isn’t antagonizing anybody but also making sure the facts have been heard. And that’s been missing.
You’d specifically said the industry should stop ‘being paralyzed in fear and start going on offense.’ What does that look like to you?
Taking every opportunity to get your message out there. The lowest hanging fruit is when a reporter comes and asks you, What do you think about this criticism? You should definitely reply. It’s lifting up third-party voices that are benefiting from a specific project, talking about the economic impacts more broadly, talking about the benefits to the grid.
There’s a whole number of tools in the toolbox to put to use but the toolboxes remain shut thus far. Targeted paid media, elevating the different voices and communities that are going to resonate with different legislators, and certainly the facts are helpful. Also having materials prepared, like validators and frequently asked questions and answers.
You’re trying to win. You’re trying to get your project to be successful and deliver jobs and tax revenue. And I think it would be wise for companies to look at the playbooks of electoral campaigns, because there’s lots of tools that campaigns use.
How do renewable energy developers get around the problem of partisanship? How do you get outta that through a campaign approach?
These projects are decided locally. It’s deciding who the decision-makers are and not just letting opponents who are getting talking points through right-wing media show up and reiterate these talking points. Oftentimes, there’s no one on the pro side even showing up at all, and it makes it really easy for city councils to oppose projects. They’re losing by forfeit. We can’t keep doing that.