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You can turn even the wonkiest policy into a culture war issue if you try hard enough.

“We need a leader,” said JD Vance as he accepted the Republican nomination for vice president, “who rejects Joe Biden and Kamala Harris’s Green New Scam and fights to bring back our great American factories.” The election, he said, is “about the auto worker in Michigan, wondering why out-of-touch politicians are destroying their jobs,” and “the energy worker in Pennsylvania and Ohio who doesn’t understand why Joe Biden is willing to buy energy from tinpot dictators across the world, when he could buy it from his own citizens right here in our own country.”
This is the tale Vance tells about energy and climate — one of contempt and betrayal, elitists sacrificing hard-working blue-collar Americans on the altar of their alien schemes. On the surface it may sound like it’s about jobs and economics, but it’s really about the eternal culture war that divides us from them.
This is nothing new. Maintaining this artificial division between environmental and economic concerns is central to the effort to protect the fossil fuel industry, and has been for decades. Voters must be convinced that any attempt to do something about climate change is not just unserious but an assault on virtuous working people waged from Washington and other places controlled by the snobbish liberal elite.
The argument plays on beliefs about environmentalism that go back decades. Beginning in the 1970s, a group of political scientists led by Ronald Inglehart drew attention to a change in public opinion in advanced societies around the world, as “post-materialist values” based on autonomy and self-expression grew in political prominence. The generations that grew up after World War II, they argued, were less focused on material scarcity and more concerned with issues like abortion, equal rights for women and minority groups, and the environment.
The idea that environmental concerns were separate from economics — that they are fundamentally cultural and not material — has always been used by the right to discredit environmentalism and those who advocate for it. As George H.W. Bush said about Al Gore in 1992 when Gore’s warnings about climate change were considered a little wacky, “This guy is so far off in the environmental extreme, we’ll be up to our neck in owls and out of work for every American.”
Since then, the problem has only gotten worse. But the solutions have also gotten more real.
In Vance’s home state, for instance, an “energy worker” is much more likely to be working in green energy than fossil fuels; as Semafor recently noted, “Clean energy-related companies now employ about 114,000 people in Ohio, compared to 71,000 working in oil and gas.” The state is enjoying something of a solar boom, as well as a significant increase in production of batteries that will power the electric vehicles Vance and his running mate despise. The “great American factories” Vance celebrates apparently don’t include projects like the joint LG-Honda battery plant in Jeffersonville, an hour’s drive from his home town of Middletown, which will complete construction later this year and is slated to employ 2,200 of his constituents.
But in the picture painted by Trump, Vance, and others running on the anti-anti-climate change agenda, there is essentially no such thing as a green job; efforts to lower emissions have only costs and no benefits. And the cost is not just to our economy but to our spirit, making us impotent and weak. North Dakota Gov. Doug Burgum, who may well become Secretary of Energy if Trump wins, began his convention speech with a call-and-response to the audience. “Who will make America energy dominant?” he asked three times, to which the audience responded, “Donald Trump!” “Energy dominant” has replaced “energy independent” as the goal for the Trump-era GOP, not surprising given that dominance and submission is one of the central themes of Trump’s life.
“Energy dominance” isn’t so much a practical state of affairs as a feeling, the sense that our heads are held high and others grovel before us, whether that has any relation to reality or not. After all, under Joe Biden the country is about as energy dominant as it could be, and not always for the best. America is not only producing more oil than any country in the world, it’s producing more than any country in human history. We’re also the world’s largest exporter of liquified natural gas.
Yet according to Burgum, the next four years will bring either an apocalypse of enfeeblement as we huddle together in darkness or an explosion of manly strength, depending on which president we elect. “Imagine: no electricity for your fridge, your lights or air conditioning,” he warned. “President Trump will ensure there’s power for you, and importantly, that we have the power as the United States to beat China in the AI arms race.” You can almost feel the power Trump will give you, like a steroid shot to the national soul — or a dose of something even more potent. “Teddy Roosevelt encouraged America to speak softly and carry a big stick,” Burgum went on. “Energy dominance will be the big stick that President Trump will carry.” To paraphrase Sigmund Freud, sometimes a stick is just a stick — but not this time, I think.
All that was no doubt music to the ears of the American Petroleum Institute, one of the convention’s sponsors, as well as both Trump and Vance, who has introduced a bill to repeal the EV subsidies in the Inflation Reduction Act and replace them with subsidies for internal combustion vehicles. “The whole EV thing is a scam,” Vance has said.
In other words: Don’t be fooled when Democrats tell you that climate change is an economic threat and that transitioning to a green economy will actually increase prosperity. All you need to know is that the “Green New Scam” is being imposed by the people you hate.
Those resisting climate action would prefer that voters continue to see it as solely a cultural issue, as though the environmental conversation were still confined to beautifying highways and picking up litter, something we can set aside with no material cost. But the truth is that culture and economics are entwined, and always have been. The Republicans who took the stage in Milwaukee to rail against green energy and present themselves as the protectors of the working class understand that only too well.
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The spinoff of Lawrence Livermore National Lab has a new 10-point plan to get onto the grid by the 2030s.
One of fusion energy’s newest startups, Inertia Enterprises, is betting that the fastest route to commercial fusion runs through one of the field’s oldest ideas. The company, which raised a $450 million Series A earlier this year, plans to build a power plant based on the laser-driven fusion system pioneered at Lawrence Livermore National Laboratory’s — the only tech yet to have produced more energy from a fusion reaction than it took to initiate it. Now, Inertia has shared its commercialization roadmap exclusively with Heatmap, detailing the 10 near-term capabilities it must demonstrate before this landmark experiment can become a grid-scale power plant by the mid-2030s.
The roadmap offers a route from the national lab’s impressive but commercially impractical fusion demonstrations to an economical power plant capable of producing electricity for the grid. At its core are a set of milestones — mostly aimed at developing cheap, mass-manufacturable components — that Inertia says it must clear before those individual systems can be integrated into a working plant. This road is not necessarily linear, however, as various teams will likely be working on many of these goals simultaneously.
At least the physics of Inertia’s approach are already proven, the startup’s CEO Jeff Lawson told me, pointing to the fusion experiments at Lawrence Livermore’s National Ignition Facility as a proof-of-concept. The lab’s demonstration of net energy gain caps more than six decades and $30 billion (in 2026 dollars) of U.S. fusion research. The remaining challenges, he argued, are all engineering-related, requiring “elbow grease, hard work, and smart people” rather than breakthroughs in fusion science.
"It seems to us like a startup or a commercial company of any variety should be focused on commercializing a proven scientific result, as opposed to actually trying to demonstrate the basic science to begin with," Lawson told me. Basic science, he argues, is better left to national labs and universities, where researchers can pursue "unbounded problems" that don’t align with the expectations and timelines of venture-backed startups.
Indeed, no fusion startup has yet achieved scientific breakeven, the milestone Lawrence Livermore first hit in 2022, and has since repeated numerous times. But leading players such as Commonwealth Fusion Systems and Helion Energy maintain that it’s only a matter of time before they validate the physics behind their own reactor designs, which they claim will be highly cost-competitive.
Lawson, on the other hand, readily acknowledged that Lawrence Livermore’s tech is uneconomical in its current form. His bet is simply that the more predictable path to a commercial reactor is to drive down the cost of the lab’s validated fusion approach, known as inertial confinement. This system relies on high-powered lasers firing at a millimeter-scale pellet of fusion fuel, compressing it to extreme temperatures and pressures until the atoms fuse. Today, the National Ignition Facility makes each individual fusion target by hand, a workable solution given that it only uses about a dozen per year.
That production model, however, isn’t remotely plausible for a grid-scale power plant. Because each fusion reaction lasts just a fraction of a billionth of a second, a commercial facility must fire its lasers at a fresh target about 10 times per second to generate continuous electricity — requiring the production of hundreds of millions of targets each year.
Scaling production to roughly a million pellets per day and making them inexpensive enough for commercial operation without compromising the strength or precision required for fusion ignition is central to Inertia’s roadmap. That includes goals five, seven, eight and nine — industrializing the manufacturing of the carbon shells that hold the fusion fuel, making the thin films that hold those carbon shells both durable and cheap, scaling up and automating fusion target assembly, and speeding up how fast targets are filled with the requisite deuterium-tritium fuel.
The other central focus of the roadmap is the laser system, which will ultimately consist of 1,000 individual units operating in concert to compress and heat the fusion fuel. Key priorities include reducing the system’s cost (goal two), dramatically increasing its firing cadence (goal three), and bolstering its durability to withstand high-intensity operations (goal four). Goal six also complements these efforts, calling for the development of a control system capable of tracking moving fusion targets to precisely align each laser shot.
Goals one and 10 bookend the journey with some broader milestones. The first focuses on increasing the fusion target’s energy gain — the ratio of fusion energy produced to laser energy delivered — to more than 25 times ignition. Today, the National Ignition Facility’s best-performing laser shot has yielded a gain of just over four times what it took to start the reaction. Goal 10 then zooms out to the ultimate objective: integrating all these technologies into a commercially viable power plant that can deliver either electricity or industrial heat to end customers.
To reach that point, Inertia has embarked on an industrial engineering hiring spree, recruiting folks with experience taking complex hardware systems from prototype to mass production, “not unlike the processes that are used in the semiconductor or consumer electronics world,” Lawson explained. The company has been making progress on its component development goals since the beginning of the year, he told me, and expects to announce the successful demonstration of a few of these milestones in the coming months. Lawson ultimately expects Inertia to complete the core components of its laser and target manufacturing systems by the middle of next year.
The team will spend the next two to three years integrating these individual pieces into two fully operational subsystems, a prototype laser system and a target manufacturing line. Around 2030, the company will begin combining those subsystems into a first-of-a-kind fusion power plant, which will also serve as the proving ground for the target chamber, tritium fuel breeding system, and power conversion system that turns fusion heat into electricity. By the middle of the next decade, Inertia aims to be generating power from this first plant, setting the stage for the company to build and connect additional grid-scale commercial power plants.
There are plenty of engineering trade-offs that the company will have to solve for. Take the decision around how to size the target chamber, for example. “If you make it bigger, your walls have an easier time and survive longer, but it’s more expensive. If you make it smaller, your walls have a tougher time because they’re closer to all the heat and energy that the fusion reaction is creating, but now your power plant costs less to build.”
But to Lawson, this represents exactly the type of problem Inertia was built to solve: complex engineering issues that come to the fore once scientists have demonstrated the fundamental physics are sound. He thinks other fusion companies may someday reach this stage, as well — though he’s unwilling to hazard a guess on exactly what approach or startup is best positioned to do so.
“There have been generations of scientists who’ve made their predictions about fusion energy and gotten it wrong,” he told me. “I’m not going to pretend to be smarter than them. All I’m here to say is, just knowing that one did work, we can commercialize it.”