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They’ve become a stump speech punchline.

Donald Trump claims to be a “big fan” of electric vehicles despite making them a frequent target of derision on the campaign trail. He might be a bigger fan, though, if he got his facts straight. Here’s what Trump has gotten right and wrong about EVs since 2021.
“To China, if you’re listening — President Xi, you and I are friends, but he understands the way I deal. Those big monster car manufacturing plants that you are building in Mexico right now, and you think you are going to get that, not hire Americans, and you’re going to sell the car to us — no. We are going to put a 100% tariff on every single car that comes across the lot.” [March 16, 2024]
Fact check: “There actually are no operating Chinese-owned EV factories in Mexico,” Ilaria Mazzocco, a senior fellow at the Center for Strategic and International Studies and an expert on Chinese climate policy, told me. “So this is very preemptive at this point.”
But it is also, probably, only a matter of time: BYD, which last year passed Tesla as the world’s No. 1 EV maker, is reportedly scouting plant locations in Mexico, and could confirm plans as soon as the second half of 2024. That has made U.S. automakers justifiably nervous. As Robinson Meyer previously wrote for Heatmap, “BYD recently advertised an $11,000 plug-in hybrid targeted at the Chinese market … Even doubling its price with tariffs would keep it firmly among [the United States’] most affordable new vehicles.”
In Mazzocco’s opinion, this isn’t wholly a bad thing — “there’s a point of value to competition that we shouldn’t forget” — and the threat of cheap Chinese EVs has already driven American automakers like Ford to pivot their electric lineups.
But “EVs have encapsulated everybody’s fears of competition with China,” Mazzocco said. The rude awakening has been that they are “actually better at something than the Americans are.” As a result, Biden and Trump are jostling to look tougher on Beijing ahead of the election, especially since big auto manufacturing states like Michigan and Ohio could potentially decide control of the White House. Biden has already ordered the Commerce Department to investigate the potential national security threat of Chinese-made EVs, which currently make up only about 2% of EV imports; Polestar became the first Chinese-owned EV company to make moves in the U.S. last year, but it’s hardly thriving. Meanwhile, Trump has warned that “it’s gonna be a bloodbath for the country” if he isn’t elected.
“If we build all the charging booths that are necessary, our country would go bankrupt. It would cost like $3 trillion. It’s the craziest thing I’ve ever heard.” [Feb. 17, 2024]
Fact check: $3 trillion is a huge number, and it is also very inaccurate in this case. While there are valid concerns about the Biden administration’s high-speed electric vehicle push, Trump almost certainly got his “$3 trillion” price tag from the total cost of the Bipartisan Infrastructure Law, which aims to address significantly more than just the country’s EV-charging infrastructure.
In fact, the BIL earmarks a comparatively small $7.5 billion for the development of 500,000 public charging stations, although even this is a “generational-level investment,” Noah Barnes, the communications director of the Electrification Coalition, told me. With just a fraction of $3 trillion, the U.S. will be able to jumpstart the “national network of EV chargers that will be necessary to power the next generation of vehicles and end our dependence on oil from countries that don’t share our values.”
But what would it cost to build and operate all the charging booths necessary to meet the current federal target of zero-emission cars making up half of new vehicle sales by 2030? A 2022 report from McKinsey & Company estimated that the U.S. will need “1.2 million public EV chargers and 28 million private EV chargers” by 2030 to meet Biden’s zero-emission sales goals. Those public chargers would cost about $38 billion, including the hardware, planning, and installation. Wrap in the cost to residences, workplaces, and depots, and the total cost of public and private charging installation approaches $97 billion. In a separate analysis, AlixPartners, a consulting firm, found that it would take $50 billion to build the charging infrastructure to meet the 2030 zero-emission vehicle goal in the U.S., and $300 billion worldwide.
Needless to say, though, there are a thousand billions in a trillion, so whatever way you cut it, it certainly would not cost the U.S. $3 trillion to build enough charging stations to accommodate zero-emission vehicles.
“I will also rescue the ethanol industry by canceling crooked Joe Biden’s insane ethanol-killing electric vehicle mandate on day one.” [Dec. 20, 2023]
Fact check: It’s not wrong to say that Biden has tried to reduce the role of liquid fuel in vehicles. Trump has gunned for Iowa voters by claiming Biden’s goal (albeit not a binding mandate) of ramping up EV sales will kill the local ethanol industry. But Agriculture Secretary Tom Vilsack — Iowa’s former governor — has stressed that just because the administration is pushing for more EVs, “Does that mean we won’t have a need for E15 or E85” — gasoline blends that contain up to 15% and 85% ethanol content, respectively — “in the future? No.”
For example, new rules defining what qualifies as a “sustainable aviation fuel” — and thus for generous tax credits under the IRA — include ethanol and other plant-based fuels, despite opposition from environmental groups. “The Biden administration plans to invest $4.3 billion to support production of 35 billion gallons of sustainable aviation fuel annually by 2050,” presenting a significant opportunity for Iowa’s farmers, The Des Moines Register writes. As Vilsack added, “You have to think beyond cars and trucks.”
“They want to have electric trucks, so a truck — a big, beautiful truck like Peterbilt or one of them, with the big ones, 18 wheelers, they can go about 2,000 miles, they say, 2,000 on a big tank of diesel. An electric truck, comparable — which it can’t be comparable because you need so much room for the battery. Most of the area that you’re going to carry your goods, going to be battery. But assuming we take away that problem, which is not easy to take away, you’d have to stop approximately seven times to go 2,000 miles, right? You go about 300 miles, and they don’t want to change that.” [Dec. 20, 2023]
Fact check: There’s a lot to unpack here, but the gist is that most of these are the kind of early-stage problems you would find with any emerging technology. While the technology powering heavy-duty electric trucks is promising, there is still a long way to go when it comes to range and capacity.
Still, even a semi that goes only around 375 miles — longer than Trump’s estimate — on a single charge would ultimately be cheaper than a diesel truck, one 2021 study found. Because of the lower cost of ownership, electric semis have a net savings of $200,000 over a 15-year lifespan.
Battery size, and in particular battery weight, will be a major hurdle for long haul electric semis; shipping rates are often determined based on weight, among other factors, and since freight companies already operate on narrow margins, carrying less freight weight is a problem. But the technology is constantly improving. Plus, it’s pretty silly to claim electric truck developers “don’t want to change” their range per charge; electric truck manufacturers are constantly boasting about their new mileage numbers.
“This electric car thing is just crazy. If you want to drive, maybe, let’s say you are here. If you say, ‘Let’s take a drive to beautiful, safe Chicago. It’s so safe. Let’s drive there.’ How many times would you have to stop, about nine? It’s just crazy. They know it. They know it’s crazy.” [Dec. 20, 2023]
Fact check: The distance from Waterloo, Iowa — where Trump made these comments — to “beautiful, safe Chicago” is 269 miles. While the EVs with the worst range would have to charge one single time on a trip of that distance, in 2022, the average EV range was nearly 300 miles. Most cars would make it on a single charge.
“And now we are a nation that wants to make our revered and very powerful army tanks, the best in the world, all-electric, so that despite the fact they are also not able to go far, fewer pollutants will be released into the air as we blast our way through enemy territory, at least in an environmentally friendly way. And they also want to make our jet fighters with a green stamp of energy savings through losing 15% efficiency.” [Dec. 17, 2023]
Fact check: Trump has repeatedly slammed the Biden administration for supposedly wanting to switch to “all-electric” tanks. This is mostly false, though it has its roots in the Army’s first-ever climate strategy, released early last year. In it, the Army stated that it aims to electrify all noncombat vehicles by 2035 and some tactical vehicles by 2050.
The reason the Army wants to go electric isn’t because of some woke environmentalist agenda, though. “The primary reason the Army wants to electrify its fighting vehicles is to reduce wartime casualties,” Bloomberg writes. “An all-electric fleet would mean personnel wouldn’t have to go on dangerous refueling missions that draw combat forces away from fighting the enemy … [and] electric vehicles are also much quieter and harder to spot on enemy surveillance systems because they generate so little heat.”
Trump has also slammed the Air Force for its climate action plan, although the roots of his claim that Biden wants to make jet fighters green by “losing 15% efficiency” are much less clear. He may be referring to the Air Force’s exploration of alternative fuels — which again, it is doing primarily for strategic reasons, since the Air Force reports 30% of the casualties in Afghanistan came from attacks on fuel and water convoys. “We’re not doing the climate plan for climate’s sake … Everything is about increasing our combat capability,” Edwin Oshiba, assistant secretary of the Air Force for energy, installations, and the environment, told the Armed Forces Communications and Electronics Association.
“The problem is you won’t find a charger. And if you do, it’s got lines.” [Dec. 16, 2023]
Fact check: Many EV drivers are dissatisfied with the state of charging infrastructure in the U.S., and lines are an issue. While more charging stations will continue to open up as EVs become more popular — the IRA allotted $7.5 billion to build out 500,000 public chargers by 2030, with another $623 million in EV charging grants awarded last week — this seems, at the moment, to be a fair criticism.
“We are a nation whose leaders are demanding all-electric cars despite the fact that they can’t go far, cost too much, and whose batteries are produced in China with materials only available in China when an unlimited amount of gasoline is available inexpensively in the United States but is not available in China.” [Dec. 17, 2023]
Fact check: China indeed dominates the EV battery market. The Inflation Reduction Act — which Trump has promised to gut — has tried to change this by restricting EV tax credits only to models with batteries and components sourced from the U.S. or its trading partners. The law also includes funding to help seed a domestic EV battery and mineral supply chain.
And it’s working. As my colleague Neel Dhanesha wrote last year, “Battery manufacturers around the country — many of them automakers themselves — have announced over 1,000 gigawatt hours of U.S. battery production that’s slated to come online by 2028, far outpacing projected demand,” according to estimates from the Environmental Defense Fund. All told, domestic battery production has been the greatest beneficiary of the IRA, reports RMI, a clean energy research group.
“Let’s say your [electric] boat goes down and I’m sitting on top of this big powerful battery and the boat’s going down. Do I get electrocuted?” [Oct. 1, 2023]
Fact check: Battery packs on electric boats are designed to be watertight because, believe it or not, it’s crossed the mind of electric boat manufacturers that their products could potentially end up underwater. All the electric boat makers I spoke to in my lengthy investigation into this question told me the battery packs they use have a waterproofing standard that is either at, or just below, what is required for a submarine. The high-voltage batteries are also kept in “puncture-resistant shells” so they won't be exposed to the water even if the boat somehow got mangled in an accident.
All this is a very long way of saying: No, you very likely won’t be electrocuted if your electric boat sinks. But you may get eaten by a shark!
“Hundreds of thousands of American jobs, your jobs, will be gone forever. By most estimates, under Biden’s electric vehicle mandate, 40% of all U.S. auto jobs will disappear.” [Sept. 27, 2023]
Fact check: As Heatmap has reported, there is little evidence to suggest that making electric vehicles will result in fewer jobs. “A number of analyses showed that electric vehicles could actually require more labor to build than gas-powered cars in the U.S., at least for the foreseeable future,” Emily Pontecorvo writes.
“The happiest moment for somebody in an electric car is the first 10 minutes. In other words, you get it charged, and now for 10 minutes. The unhappiest part is the next hour because you’re petrified that you’re not going to be finding another charger.” [August 24, 2023]
Fact check: We don’t know what every single EV driver thinks, but EV drivers as a group tend to be pretty satisfied; plug-in hybrids were level with internal combustion vehicles in J.D. Power’s annual survey of performance, execution, and layout-based consumer satisfaction, with fully battery-powered EVs just a few points behind on a 1,000-point scale. Some 90% of EV drivers say they hope to buy another EV as their next car, a 2022 Plug-In America survey found.
And while range anxiety is real, studies show that it declines the longer someone owns an EV and gets comfortable with charging. Only 8% of EV drivers told Escalent they’ve ever run out of juice while driving.
It’ll take more than an hour for you to start getting anxious, too. The average EV sold in the U.S. last year had a range of 291 miles, or a little over four hours of driving at 70mph.
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On China’s rare earths, Bill Gates’ nuclear dream, and Texas renewables
Current conditions: Hurricane Melissa exploded in intensity over the warm Caribbean waters and has now strengthened into a major storm, potentially slamming into Cuba, the Dominican Republic, Haiti, and Jamaica as a Category 5 in the coming days • The Northeast is bracing for a potential nor’easter, which will be followed by a plunge in temperatures of as much as 15 degrees Fahrenheit lower than average • The northern Australian town of Julia Creek saw temperatures soar as high as 106 degrees.
Exxon Mobil filed a lawsuit against California late Friday on the grounds that two landmark new climate laws violate the oil giant’s free speech rights, The New York Times reported. The two laws would require thousands of large companies doing business in the state to calculate and report the greenhouse gas pollution created by the use of their products, so-called Scope 3 emissions. “The statutes compel Exxon Mobil to trumpet California’s preferred message even though Exxon Mobil believes the speech is misleading and misguided,” Exxon complained through its lawyers. California Governor Gavin Newsom’s office said the statutes “have already been upheld in court and we continue to have confidence in them.” He condemned the lawsuit, calling it “truly shocking that one of the biggest polluters on the planet would be opposed to transparency.”
China will delay introducing export controls on rare earths, an unnamed U.S. official told the Financial Times following two days of talks in Malaysia. For years, Beijing has been ratcheting up trade restrictions on the global supply of metals its industry dominates. But this month, China slapped the harshest controls yet on rare earths. In response, stocks in rare earth mining and refining companies soared. Despite what Heatmap’s Matthew Zeitlin called the “paradox of Trump’s critical mineral crusade” to mine even as he reduced demand from electric vehicle factories, “everybody wants to invest in critical minerals startups,” Heatmap’s Katie Brigham wrote. That — as frequent readers of this newsletter will recall — includes the federal government, which under the Trump administration has been taking equity stakes in major projects as part of deals for federal funding.
The Nuclear Regulatory Commission rewarded Bill Gates’ next-generation reactor company, TerraPower, with its final environment impact statement last week. The next step in the construction permit process is a final safety evaluation that the company expects to receive by the end of this year. If everything goes according to plan, TerraPower could end up winning the race to build the nation’s first commercial reactor to use a coolant other than water, and do so at a former coal-fired plant in the country’s top coal-producing state. “The Natrium plant in Wyoming, Kemmerer Unit 1, is now the first advanced reactor technology to successfully complete an environmental impact statement for the NRC, bringing us another step closer to delivering America’s next nuclear power plant,” said TerraPower president and CEO Chris Levesque.
A judge gave New York Governor Kathy Hochul’s administration until February 6 to issue rules for its long-delayed cap-and-invest program, the Albany Times-Union reported. The government was supposed to issue the guidelines that would launch the program as early as 2024, but continuously pushed back the release. “Early outlines of New York’s cap and invest program indicate that regulators were considering a relatively low price ceiling on pollution, making it easier for companies to buy their way out of compliance with the cap,” Heatmap’s Emily Pontecorvo wrote in January.

The Texas data center boom is being powered primarily with new wind, solar, and batteries, according to new analysis by the Energy Information Administration. Since 2021, electricity demand on the independent statewide grid operated by the Electric Reliability Council of Texas has soared. Over the past year, wind, solar, and batteries have been supplying that rising demand. Utility-scale solar generated 45 terawatt-hours of electricity in the first nine months of 2025. That’s 50% more than the same period in 2024 and nearly four times more than the same period in 2021. Wind generation, meanwhile, totaled 87 terawatt-hours for the first nine months of this year, up 4% from last year and 36% since 2021. “Together,” the analysis stated, “wind and solar generation met 36% of ERCOT’s electricity demand in the first nine months of 2025.”
The question isn’t whether the flames will come — it’s when, and what it will take to recover.
In the two decades following the turn of the millennium, wildfires came within three miles of an estimated 21.8 million Americans’ homes. That number — which has no doubt grown substantially in the five years since — represents about 6% of the nation’s population, including the survivors of some of the deadliest and most destructive fires in the country’s history. But it also includes millions of stories that never made headlines.
For every Paradise, California, and Lahaina, Hawaii, there were also dozens of uneventful evacuations, in which regular people attempted to navigate the confusing jargon of government notices and warnings. Others lost their homes in fires that were too insignificant to meet the thresholds for federal aid. And there are countless others who have decided, after too many close calls, to move somewhere else.
By any metric, costly, catastrophic, and increasingly urban wildfires are on the rise. Nearly a third of the U.S. population, however, lives in a county with a high or very high risk of wildfire, including over 60% of the counties in the West. But the shape of the recovery from those disasters in the weeks and months that follow is often that of a maze, featuring heart-rending decisions and forced hands. Understanding wildfire recovery is critical, though, for when the next disaster follows — which is why we’ve set out to explore the topic in depth.
The most immediate concerns for many in the weeks following a wildfire are financial. Homeowners are still required to pay the mortgage on homes that are nothing more than piles of ash — one study by the Federal Reserve Bank of Philadelphia found that 90-day delinquencies rose 4% and prepayments rose 16% on properties that were damaged by wildfires. Because properties destroyed in fires often receive insurance settlements that are lower than the cost to fully replace their home, “households face strong incentives to apply insurance funds toward the mortgage balance instead of rebuilding, and the observed increase in prepayment represents a symptom of broader frictions in insurance markets that leave households with large financial losses in the aftermath of a natural disaster,” the researchers explain.
Indeed, many people who believed they had adequate insurance only discover after a fire that their coverage limits are lower than 75% of their home’s actual replacement costs, putting them in the category of the underinsured. Homeowners still grappling with the loss of their residence and possessions are also left to navigate reams of required paperwork to get their money, a project one fire victim likened to having a “part-time job.” It’s not uncommon for fire survivors to wait months or even years for payouts, or to find that necessary steps to rebuilding, such as asbestos testing and dead tree removals, aren’t covered. Just last week, California Governor Gavin Newsom signed a new law requiring insurers to pay at least 60% of a homeowner’s personal property coverage on a total loss without a detailed inventory, up to $350,000. The original proposal called for a 100% payout, but faced intense insurance industry blowback .
Even if your home doesn’t burn to the ground, you might be affected by the aftermath of a nearby fire. In California, a fifth of homes in the highest-risk wildfire areas have lost insurance coverage since 2019, while premiums in those same regions have increased by 42%. Insurers’ jitters have overflowedspilled over into other Western states like Washington, where there are fewer at-risk properties than in California — 16% compared to 41% — but premiums have similarly doubled in some cases due to the perceived hazardrisks.
Some experts argue that people should be priced out of the wildland-urban interface and that managed retreat will help prevent future tragedies. But as I report in my story on fire victims who’ve decided not to rebuild, that’s easier said than done. There are only three states where insured homeowners have the legal right to replace a wildfire-destroyed home by buying a new property instead of rebuilding, meaning many survivors end up shackled to a property that is likely to burn again.
The financial maze, of course, is only one aspect of recovery — the physical and mental health repercussions can also reverberate for years. A study that followed survivors of Australia’s Black Saturday bush fires in 2009, which killed over 170 people, found that five years after the disaster, a fifth of survivors still suffered from “serious mental health challenges” like post-traumatic stress disorder. In Lahaina, two years after the fire, nearly half of the children aged 10 to 17 who survived are suspected of coping with PTSD.
Federal firefighting practices continue to focus on containing fires as quickly as possible, to the detriment of less showy but possibly more effective solutions such as prescribed burns and limits on development in fire-prone areas. Some of this is due to the long history of fire suppression in the West, but it persists due to ongoing political and public pressure. Still, you can find small and promising steps forward for forest management in places like Paradise, where the recreation and park district director has scraped together funds to begin to build a buffer between an ecosystem that is meant to burn and survivors of one of the worst fires in California’s history.
In the four pieces that follow, I’ve attempted to explore the challenges of wildfire recovery in the weeks and months after the disaster itself. In doing so, I’ve spoken to firefighters, victims, researchers, and many others to learn more about what can be done to make future recoveries easier and more effective.
The bottom line, though, is that there is no way to fully prevent wildfires. We have to learn to live alongside them, and that means recovering smarter, too. It’s not the kind of glamorous work that attracts TV cameras and headlines; often, the real work of recovery occurs in the many months after the fire is extinguished. But it also might just make the difference.
Wildfire evacuation notices are notoriously confusing, and the stakes are life or death. But how to make them better is far from obvious.
How many different ways are there to say “go”? In the emergency management world, it can seem at times like there are dozens.
Does a “level 2” alert during a wildfire, for example, mean it’s time to get out? How about a “level II” alert? Most people understand that an “evacuation order” means “you better leave now,” but how is an “evacuation warning” any different? And does a text warning that “these zones should EVACUATE NOW: SIS-5111, SIS-5108, SIS-5117…” even apply to you?
As someone who covers wildfires, I’ve been baffled not only by how difficult evacuation notices can be to parse, but also by the extent to which they vary in form and content across the United States. There is no centralized place to look up evacuation information, and even trying to follow how a single fire develops can require hopping among jargon-filled fire management websites, regional Facebook pages, and emergency department X accounts — with some anxious looking-out-the-window-at-the-approaching-pillar-of-smoke mixed in.
Google and Apple Maps don’t incorporate evacuation zone data. Third-party emergency alert programs have low subscriber rates, and official government-issued Wireless Emergency Alerts, or WEAs — messages that trigger a loud tone and vibration to all enabled phones in a specific geographic region — are often delayed, faulty, or contain bad information, none of which is ideal in a scenario where people are making life-or-death decisions. The difficulty in accessing reliable information during fast-moving disasters like wildfires is especially aggravating when you consider that nearly everyone in America owns a smartphone, i.e. a portal to all the information in the world.
So why is it still so hard to learn when and where specific evacuation notices are in place, or if they even apply to you? The answer comes down to the decentralized nature of emergency management in the United States.
A downed power line sparks a fire on a day with a Red Flag Warning. A family driving nearby notices the column of smoke and calls to report it to 911. The first responders on the scene realize that the winds are fanning the flames toward a neighborhood, and the sheriff decides to issue a wildfire warning, communicating to the residents that they should be ready to leave at a moment’s notice. She radios her office — which is now fielding multiple calls asking for information about the smoke column — and asks for the one person in the office that day with training on the alert system to compose the message.
Scenarios like these are all too common. “The people who are put in the position of issuing the messages are doing 20 other things at the same time,” Jeannette Sutton, a researcher at the University at Albany’s Emergency and Risk Communication Message Testing Lab, told me. “They might have limited training and may not have had the opportunity to think about what the messages might contain — and then they’re told by an incident commander, Send this, and they’re like, Oh my God, what do I do?”
The primary way of issuing wildfire alerts is through WEAs, with 78,000 messages sent since 2012. Although partnerships between local emergency management officials, the Federal Emergency Management Agency, the Federal Communications Commission, and cellular and internet providers facilitate the technology, it’s local departments that determine the actual content of the message. Messaging limits force some departments to condense the details of complicated and evolving fire events into 90 characters or fewer. Typos, confusing wording, and jargon inevitably abound.
Emergency management teams often prefer to err on the side of sending too few messages rather than too many for fear of inducing information overload. “We’re so attached to our devices, whether it’s Instagram or Facebook or text messages, that it’s hard to separate the wheat from the chaff, so to speak — to make sure that we are getting the right information out there,” John Rabin, the vice president of disaster management at the consulting firm ICF International and a former assistant administrator at the Federal Emergency Management Agency, told me. “One of the challenges for local and state governments is how to bring [pertinent information] up and out, so that when they send those really important notifications for evacuations, they really resonate.”
But while writing an emergency alert is a bit of an art, active prose alone doesn’t ensure an effective evacuation message.
California’s Cal Fire has found success with the “Ready, Set, Go” program, designed by the International Association of Fire Chiefs, which uses an intuitive traffic light framework — “ready” is the prep work of putting together a go-bag and waiting for more news if a fire is in the vicinity, escalating to the “go” of the actual evacuation order. Parts of Washington and Oregon use similar three-tiered systems of evacuation “levels” ranging from 1 to 3. Other places, like Montana, rely on two-step “evacuation warnings” and “evacuation orders.”
Watch Duty, a website and app that surged in popularity during the Los Angeles fires earlier this year, doesn’t worry about oversharing. Most information on Watch Duty comes from volunteers, who monitor radio scanners, check wildfire cameras, and review official law enforcement announcements, then funnel the information to the organization’s small staff, who vet it before posting. Though WatchDuty volunteers and staff — many of whom are former emergency managers or fire personnel themselves — actively review and curate the information on the app, the organization still publishes far more frequent and iterative updates than most people are used to seeing and interpreting. As a result, some users and emergency managers have criticized Watch Duty for having too much information available, as a result.
The fact that Watch Duty was downloaded more than 2 million times during the L.A. fires, though, would seem to testify to the fact that people really are hungry for information in one easy-to-locate place. The app is now available in 22 states, with more than 250 volunteers working around the clock to keep wildfire information on the app up to date. John Clarke Mills, the app’s CEO and co-founder, has said he created the app out of “spite” over the fact that the government doesn’t have a better system in place for keeping people informed on wildfires.
“I’ve not known too many situations where not having information makes it better,” Katlyn Cummings, the community manager at Watch Duty, told me. But while the app’s philosophy is “rooted in transparency and trust with our users,” Cummings stressed to me that the app’s volunteers only use official and public sources of information for their updates and never include hearsay, separating it from other crowd-sourced community apps that have proved to be less than reliable.
Still, it takes an army of a dozen full-time staff and over 200 part-time volunteers, plus an obsessively orchestrated Slack channel to centralize the wildfire and evacuation updates — which might suggest why a more official version doesn’t exist yet, either from the government or a major tech company. Google Maps currently uses AI to visualize the boundaries of wildfires, but stops short of showing users the borders of local evacuation zones (though it will route you around known road closures). A spokesperson for Google also pointed me toward a feature in Maps that shares news articles, information from local authorities, and emergency numbers when users are in “the immediate vicinity” of an actively unfolding natural disaster — a kind of do-it-yourself Watch Duty. The company declined to comment on the record about why Maps specifically excludes evacuation zones. Apple did not respond to a request for comment.
There is, of course, a major caveat to the usefulness of Watch Duty.
Users of the app tend to be a self-selecting group of hyper-plugged-in digital natives who are savvy enough to download it or otherwise know to visit the website during an unfolding emergency. As Rabin, the former FEMA official, pointed out, Watch Duty users aren’t the population that first responders are most concerned about — they’re like “Boy Scouts,” he said, because they’re “always prepared.” They’re the ones who already know what’s going on. “It’s reaching the folks that aren’t paying attention that is the big challenge,” he told me.
The older adult population is the most vulnerable in cases of wildfire. Death tolls often skew disproportionately toward the elderly; of the 30 people who died in the Los Angeles fires in January, for example, all but two were over 60 or disabled, with the average age of the deceased 77, the San Francisco Chronicle reported. Part of that is because adults 65 and older are more likely to have physical impairments that make quick or unplanned evacuations challenging. Social and technological isolation are also factors — yes, almost everyone in America has a smartphone, but that includes just 80% of those 65 and older, and only 26% of the older adult population feels “very confident” using computers or smartphones. According to an extensive 2024 report on how extreme weather impacts older adults by CNA, an independent, nonprofit research organization, “Evacuation information, including orders, is not uniformly communicated in ways and via media that are accessible to older adults or those with access and functional needs.”
Sutton, the emergency warning researcher, also cautioned that more information isn’t always better. Similar to the way scary medical test results might appear in a health portal before a doctor has a chance to review them with you (and calm you down), wildfire information shared without context or interpretation from emergency management officials means the public is “making assumptions based upon what they see on Watch Duty without actually having those official messages coming from the public officials who are responsible for issuing those messages,” she said. One role of emergency managers is to translate the raw, on-the-ground information into actionable guidance. Absent that filter, panic is probable, which could lead to uncontrollable evacuation traffic or exacerbate alert fatigue. Alternatively, people might choose to opt out of future alerts or stop checking for updates.
Sutton, though she’s a strong advocate of creating standardized language for emergency alerts — “It would be wonderful if we had consistent language that was agreed upon” between departments, she told me — was ultimately skeptical of centralizing the emergency alert system under a large agency like FEMA. “The movement of wildfires is so fast, and it requires knowledge of the local communities and the local terrain as well as meteorological knowledge,” she said. “Alerts and warnings really should be local.”
The greater emphasis, Sutton stressed, should be on providing emergency managers with the training they need to communicate quickly, concisely, and effectively with the tools they already have.
The high wire act of emergency communications, though, is that while clear and regionally informed messages are critical during life-or-death situations, it also falls on residents in fire-risk areas to be ready to receive them. California first adopted the “Ready, Set, Go” framework in 2009, and it has spent an undisclosed amount of money over the years on a sustained messaging blitz to the public. (Cal Fire’s “land use planning and public education budget is estimated at $16 million, and funds things like the updated ad spots it released as recently as this August.) Still, there is evidence that even that has not been enough — and Cal Fire is the best-resourced firefighting agency in the country, setting the gold standard for an evacuation messaging campaign.
Drills and test messages are one way to bring residents up to speed, but participation is typically very low. Many communities and residents living in wildfire-risk areas continue to treat the threat with low urgency — something to get around to one day. But whether they’re coming from your local emergency management department or the White House itself, emergency notices are only as effective as the public is willing and able to heed them.