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How 2023 marked a renewed push for public power.
Voters in Maine were confronted with an unusual decision when they went to the polls this November. Question three on the ballot asked Mainers if they wanted to eliminate the two private utilities that delivered electricity to 97% of the state. A new, nonprofit utility called Pine Tree Power would take over the service, and it would be overseen by a publicly-elected board.
Though the proposal may sound radical, it’s not unheard of. Since the dawn of the electric grid, communities have periodically decided to municipalize their utilities. The city of Sacramento, California, took over PG&E’s local electric distribution franchise in 1946. Winter Park, Florida, took over electric service from a company called Progress Energy in 2005. But a takeover at the state level has only been attempted by Nebraska, where the entire state’s electric service went public in the 1940s and has remained that way ever since.
Unlike in Nebraska, the campaign in Maine failed. Seventy percent of voters said “no” to question three. But the ballot measure wasn’t a one-off. This year marked a renewed push for public power that’s growing around the country in light of the challenges of tackling climate change.
Investor-owned utilities have used their vast financial resources and political influence to delay and block the transition off of fossil fuels, in ways large and small, for decades. Activists, tired of trying to work within that system, are turning their attention to what they see as the more systemic root cause — the perverse incentives created by having utilities that need to turn a profit.
Americans often refer to their electricity or gas providers as “public utilities.” But only about 15% of the population is served by a government-owned, customer-owned, or member-owned electric utility. The other 85% are beholden to private companies that were granted monopolies to sell electricity decades ago.
What started as a smattering of independent campaigns to change that ratio started to coalesce into a nationally coordinated movement this year. A few weeks before the vote on the ballot measure, some 70 delegates from about 40 grassroots climate groups from around the country convened for a workshop at the Press Hotel in Portland, Maine. For three days, they exchanged notes and strategies for how to get public power on the agenda in their own cities and states, and reform public utilities in places that already had them. By the end, they had cemented a more energized, organized coalition.
The guiding theory behind the push for public power is that public utilities don’t need to generate returns for shareholders, theoretically enabling them to make investments guided by other priorities, like reducing emissions — and charge customers less in the process.
“We’ve seen time and time again that the market is not going to correct this,” Greg Woodring, a workshop participant from Ann Arbor, Michigan, told me. “Public power gives us the ability to choose where our energy is coming from, the ability to directly make that change without having to ask or plead or beg or incentivize a corporate entity that, at the end of the day, is only making a decision based on what’s going to make the most profit possible.”
But public power is divisive in the larger climate movement. While not necessarily ideologically opposed, critics are concerned about wasting time and money. Private utilities don’t go without a fight, and communities can get bogged down in legal battles for years. The city of Boulder, Colorado, famously tried to wrest control over its electric service from the utility Xcel for a decade, and gave up.
In Maine, the Conservation Law Foundation, a prominent environmental group, warned that the cost of a transition to public power was too uncertain, that it could mire the state in litigation, and that having a publicly-elected board could subject critical energy decisions to “partisan political maneuvering.” Instead, the group made a case for strengthening laws and regulations. However, it also conceded that if the utilities don’t meet metrics of affordability and sustainability they should face stiffer fines, or even lose their ability to operate in the state.
Defenders of investor-owned utilities argue that they have advantages over nonprofits when it comes to building the clean grid of the future. “The investor-owned business model enables companies to raise and deploy massive amounts of capital in an efficient and cost-effective manner, and their purchasing power helps to minimize costs to customers,” said Sarah Durdaller, a spokesperson for the Edison Electric Institute, a trade group for private electric utilities. She told me that the organization’s members’ “commitment to delivering resilient clean energy to our customers has never been stronger, and our focus on affordability has never been more important.”
The Maine campaign was not the first time a shift to publicly-owned utilities has been pitched as a climate strategy. One of the main motivations for Boulder’s effort, which started in 2010, was Xcel’s unwillingness to help the city meet its climate goals. But the increased momentum behind public power in 2023 signaled a new direction for climate activism more broadly, which had seemed to stagnate after the rise and fall of the youth-led Sunrise Movement and the election of Joe Biden.
“This is a site where we can practice democracy,” Isaac Sevier, one of the workshop organizers, told me. “I think that’s something that energizes people, it gives them more hope, it gives them something to be a part of and fight for and struggle for in a time when so many people are turning away.”
The workshop in Maine was convened by a handful of national organizations, including the Climate and Community Project, a progressive think tank, Lead Locally, a group that works to elect progressive candidates, and the Democratic Socialists of America’s Green New Deal Campaign Commission.
The DSA has been a major force behind the recent surge in interest in public power. At the start of this year, it kicked off a new campaign called “Building for Power” focused on trying to strengthen public institutions at the local level. In addition to public power, DSA is advocating for green public housing and transit, and improved public spaces.
“We want to rebuild, and in some cases, build anew, public sector capacity,” Matt Haugen, one of the organizers of the workshop, told me. “Through decades of neoliberalism, the public sector has been hollowed out in the U.S., and we’re seeing in all these areas that it’s clear the private sector just cannot meet these human needs.”
Many of the participants at the workshop were DSA members, but there were also local organizers affiliated with national environmental organizations, like 350 and the Sierra Club, and others from smaller, grassroots groups. There was a freshman in college, a seasoned activist in his 80s, and many ages represented in between. While almost everyone there was from a left-leaning city, they hailed from every corner of the country, including California, Montana, Michigan, Tennessee, Puerto Rico, and Washington, D.C.
Some, like Woodring of Ann Arbor, were from cities that were already in the early stages of considering a public power takeover. His group had convinced the city council to complete a feasibility study on municipalization. Others, like Marta Meengs, from Missoula, Montana, were trying to figure out how to win smaller battles, like the right to have community-owned solar farms. Others wanted to reform existing public power agencies, like Amy Kelly from Tennessee, where the federally-owned Tennessee Valley Authority runs the grid — but is investing heavily in natural gas, and offers few avenues for civic engagement.
One such group had already seen some success. The New York chapter of the DSA passed the Build Public Renewables Act earlier this year after four years of campaigning. The law directs the New York Power Authority, an existing state-owned power provider, to shut down all of its fossil fuel plants by the end of 2031, and expands its mandate to include building renewable energy projects. Most residential customers in New York are actually served by private utilities, but proponents saw the law as a way to get more clean energy built, faster, and with high labor and equity standards.
The Inflation Reduction Act, the climate law signed by President Biden last year, is one reason the tides turned for the New York campaign. It enabled government agencies and nonprofits to take advantage of tax credits for renewable energy projects for the first time, improving the economics of public power.
“It really opens up a huge amount of additional space for public power to be a part of the answer,” Johanna Bozuwa, executive director of the Climate and Community Project, told me.
Though few of the participants had ever met or even heard of each others’ campaigns, the stories that led them to advocate for public power shared a number of common themes: Worsening power outages due to extreme weather. Alarm over the insufficient pace of emission reductions. Outrageously high bills. But perhaps most of all, frustration with constantly coming up against utilities wielding money and influence to fight clean energy.
Woodring, of Ann Arbor, cited a 2022 analysis that found that more than 90% of sitting legislators in Michigan at the time took money from groups and individuals affiliated with DTE, the biggest utility in the state. The company was also tied to more than $200,000 in donations to Governor Gretchen Whitmer, who’s responsible for appointing the state’s utility regulators. As a result, according to the workshop participants from Michigan, the company has been able to restrict the growth of residential solar, which would eat into its profits.
Mikal Goodman, a 23-year-old city councilmember from Pontiac, Michigan, told me his interest in public power stemmed from DTE’s high rates and failure to invest in modernizing its transmission system. Some of its poles and wires dated back to before World War II, he said. Last winter, storms knocked out power to hundreds of thousands of households in southeast Michigan, leaving some families in the dark for over a week. But the day after one especially bad storm in February that left 450,000 people without power, DTE’s CEO Gerardo Norcia bragged to Wall Street analysts about the company’s “strong financial results” due to budget cuts and delayed maintenance.
In Pontiac, Goodman said, outages are life-threatening. He described the city as a donut hole — a poor, majority minority community surrounded by much wealthier, whiter towns. Most Pontiac residents don’t have the resources to run backup generators, replace rotting food, or flee to hotels if they need to, like many of their well-off neighbors, he said.
The idea that energy is a human right, and should not be treated as a commodity, came up repeatedly at the workshop. Many of the participants were drawn to public power by the desire to see an energy transition that benefits everyone, not just those who can afford clean energy.
Sevier, who has done a lot of work related to decarbonizing buildings, was frustrated that other advocates in the field were ignoring the growing energy affordability crisis. One in six households are behind on their utility bills, according to the National Energy Assistance Directors Association, and gas and electric utilities are increasingly disconnecting customers that are in arrears. A January report from Bailout Watch, a nonprofit watchdog of fossil fuel companies, estimated that the 12 utilities that perpetrated the vast majority of shutoffs between 2020 and the fall of 2022 could have forgiven the debt with just 1% of their spending on shareholder dividends.
“If we require that everything in your life become electric, but at the same time, we don’t transform a system that guarantees that everyone actually can have electricity,” Sevier told me, “then I ask, who are we building this ‘electrify everything’ system for?”
Other advocates questioned a system where the public is often forced to pay for a company’s mistakes, but which the public has no say over. Travis Gibrael, an organizer with a group called Reclaim Our Power in northern California, which is working on a public takeover of PG&E, described the hypocrisy of the state’s relationship with the company. Governor Gavin Newsom’s administration helped the company emerge from bankruptcy after it was found responsible for wildfires that destroyed whole towns and killed more than 100 people. Now the company is raising rates by 13% to pay for wildfire prevention measures like burying power lines.
“They burn down the state, they kill a bunch of people. And yet all of those liabilities are just put on us, including the people who lost family members,” Gibrael told me. “It’s like, we’re already paying for the cost of the system and all the crises that are coming from it. So for us to just own it, because we’re already paying for it, makes sense.”
Reclaim Our Power has allies in the city government of San Francisco, which is in the early stages of trying to purchase the local electric grid from PG&E.
In some ways, Maine seemed to be an ideal testing ground for such sweeping reforms. Central Maine Power and Versant, the two private electric companies in Maine that would have been ousted, are consistently rated the worst for customer satisfaction in the Northeast. CMP has faced multiple investigations and fines over its billing system, customer service, and delays connecting new solar projects to the grid. Mainers additionally hate the company due to a controversial power line it is building to deliver hydropower from Canada into the U.S.
Advocates also appealed to nationalist views by highlighting the fact that both companies have “foreign owners,” and that they are funneling ratepayer dollars out of the country rather than back into Maine’s communities. (CMP is owned by Iberdrola, a Spanish company. Versant is owned by Enmax, a Canadian company owned by the city of Calgary.)
Public power advocates attributed their loss largely to the nearly $40 million the incumbent utilities spent fighting the campaign. “They outspent us 37 to one,” Lucy Hochschartner, the deputy campaign manager for Pine Tree Power, told me. “We were persuading people one by one, as they were getting absolutely inundated by messaging on the television, in their mailbox, on the radio, over digital.”
But she also said the campaign was successful in that it got a lot more people talking about the issue — it made national headlines for weeks — which could make it easier for future campaigns.
Reflecting on the loss, John Qua, a campaign manager at Lead Locally, told me it showed that running a ballot initiative is probably one of the most difficult ways to win public power. Another path is to try and win an electoral majority to enact legislation. “While it takes longer, you can cement a stronger, usually progressive majority in support,” he said.
Workshop attendees were clear-eyed about the fact that public ownership would not, in itself, be a silver bullet. They were quick to acknowledge the shortcomings of many existing public institutions, and that a publicly-owned utility will only be as strong as public participation in elections and decision making — a tall order when so few people today even understand the basics about where their energy comes from. Grace Brown, a researcher at the University of Glasgow in Scotland who studies public power movements, said it’s a much harder proposition in the U.S. than in Europe, where people are used to relying on the government for services, and socialism isn’t such a dirty word.
“That’s not just about winning votes, it’s about changing the mindset of this whole country,” she told me. “It’s trying to change these huge ideological ideas of how this country understands what the state should be and what the government should do.”
Public power isn’t the only idea out there for breaking the inertia and corporate capture of the energy system. This year, Colorado, Connecticut, and Maine passed laws that will prevent utilities from charging ratepayers for their lobbying efforts. Several states are experimenting with new, performance-based regulations, whereby utilities’ compensation is tied to specific goals, including emission reductions.
There’s also evidence that the existing channels for democratic engagement with the energy system aren’t totally broken. California and Michigan both recently made big strides on the climate and equity issues that public power advocates care about. This summer, the Golden State passed a law requiring utilities to design progressive rates tied to customers’ incomes. Michigan passed a law requiring utilities to use 100% clean energy by 2040.
The revitalized push for public power is about more than clean energy. To proponents, it’s about shaping this new, green energy system in a way that benefits a wider public. Whether or not they see more victories, the questions they are raising about who decides when and how we transition to this hypothetical clean energy future are already infiltrating the wider climate discussion. And as past public power movements, like the one in Boulder, have shown, even when the campaigns fail, the threat they pose to utilities is usually enough to get the companies to change their approach.
If there’s one thing I took away from the workshop, it’s that the movement is just getting started. Expect to see more high-profile campaigns — perhaps in San Francisco or Ann Arbor — in the coming years.
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Trump called himself “king” and tried to kill the program, but it might not be so simple.
The Trump administration will try to kill congestion pricing, the first-in-the-nation program that charged cars and trucks up to $9 to enter Manhattan’s traffic-clogged downtown core.
In an exclusive story given to the New York Post, Secretary of Transportation Sean Duffy said that he would rescind the U.S. Transportation Department’s approval of the pricing regime.
“The toll program leaves drivers without any free highway alternative, and instead, takes more money from working people to pay for a transit system and not highways,” Duffy told the Post.
He did not specify an end date for the program, but said that he would work with New York to achieve an “orderly termination” of the tolls. But it’s not clear that he can unilaterally end congestion pricing — and in any case, New York is not eager to work with him to do so.
The attempted cancellation adds another chapter to the decades-long saga over whether to implement road pricing in downtown New York. And it represents another front in the Trump administration’s war on virtually any policy that reduces fossil fuel use and cuts pollution from the transportation sector, the most carbon-intensive sector in the U.S. economy.
“CONGESTION PRICING IS DEAD. Manhattan, and all of New York, is SAVED,” Trump posted on Truth Social, the social network that he owns. “LONG LIVE THE KING!”
The Metropolitan Transit Authority, the state agency that oversees New York’s tolling and transit system, has filed to block the cancellation in court. In a statement, New York Governor Kathy Hochul said that Trump didn’t have the authority to kill the tolling program.
“We are a nation of laws, not ruled by a king,” Hochul said. “We’ll see you in court.”
Since it started on January 5, congestion pricing has charged drivers up to $9 to drive into Manhattan south of 60th Street. With its launch, New York joined a small set of world capitals — including London, Singapore, and Stockholm — to use road pricing in its central business district.
Even in its first weeks in Gotham, congestion pricing had seemingly proven successful at its main goal: cutting down on traffic. Travel times to enter Manhattan have fallen and in some cases — such as driving into the Holland Tunnel from New Jersey — have been cut in half during rush hour, according to an online tracker built by economics researchers that uses Google Maps data.
Anecdotally, drivers have reported faster drive times within the city and much less honking overall. (I can affirm that downtown is much quieter now.) City buses zoomed through their routes, at times having to pause at certain stops in order to keep from running ahead of their schedules.
The program has been so successful that it had even begun to turn around in public polling. Although congestion pricing was incredibly unpopular during its long gestation, a majority of New Yorkers now support the program. In early February, six of 10 New Yorkers said that they thought Trump should keep the program and not kill it, according to a Morning Consult poll.
That matches a pattern seen in other cities that adopt congestion pricing, where most voters hate the program until they see that it successfully improves travel times and reduces traffic.
While Trump might now be claiming regal powers to block the program, the toll’s origin story has been democratic to a fault. Although congestion pricing has been proposed in New York for decades, the state’s legislature approved the program in 2019 as part of its long-running search for a permanent source of funding for the city’s trains and buses.
The federal government then studied the program for half a decade, first under Trump, then under Biden, generating thousands upon thousands of pages of environmental and legal review. At long last, the Biden administration granted final approval for the program last year.
But then congestion pricing had to clear another hurdle. In June, Hochul paused the program at the last moment, hoping to find another source of permanent funding for the city’s public transit system.
She didn’t. In November, she announced that the program would go into effect in the new year.
It’s not clear whether the Trump administration can actually kill congestion pricing. When the Biden administration approved the program, it did so essentially as a one-time finding. Duffy may not be able to revoke that finding — just like you can’t un-sign a contract that you’ve already agreed to.
In his letter to Hochul, Duffy argues that congestion pricing breaks a longstanding norm that federally funded highways should not be tolled. “The construction of federal-aid highways as a toll-free highway system has long been one of the most basic and fundamental tenets of the federal-aid Highway Program,” he says.
That argument is surprising because federal highways in Manhattan — such as the West Side Highway — are excluded from the toll by design. Drivers only incur the $9 charge when they leave highways and enter Manhattan’s street grid. And drivers can use the interstate highway system but avoid the congestion charge by entering uptown Manhattan through Interstate 95 and then parking north of 60th Street.
Duffy also argues that the tolling program is chiefly meant to raise revenue for the MTA, not reduce congestion. The federal government’s approval of pilot congestion pricing programs is aimed at cutting traffic, he says, not raising revenue for state agencies.
In its lawsuit, the MTA asserts that Duffy does not have the right to revoke the agreement. It also says that he must conduct the same degree of environmental review to kill the program that the first Trump administration required when the program was originally proposed.
“The status quo is that Congestion Pricing continues, and unless and until a court orders otherwise, plaintiffs will continue to operate the program as required by New York law,” the MTA’s brief says.
Whether they will or not depends on whether all politics really are local, anymore.
JD Vance had a message recently for Germans uneasy about the way Elon Musk has been promoting the far-right Alternative für Deutschland party ahead of their country’s upcoming elections: “If American democracy can survive 10 years of Greta Thunberg’s scolding, you guys can survive a few months of Elon Musk,” Vance said at the Munich Security Conference. It was supposed to be a joke, but apparently the vice president of the United States is still peeved at the fact that he had to see a Swedish teenager on his TV saying that we ought to do something about climate change.
Just a throwaway line meant to convey the Trump administration’s general belligerence and contempt for Europeans? Perhaps. But it also communicated that the administration has had it with scolding, not to mention any government actions meant to confront planetary warming; in its first month in power, it has moved swiftly and aggressively to suspend or roll back just about every climate-related policy it could find.
Now congressional Republicans have to pass a budget, and in so doing decide what the law — and not just a bunch of executive orders — will do about all the existing programs to promote clean energy and reduce emissions. That means we’re headed for an intra-GOP conflict. On one side is ideology, in the form of a desire by the administration and many Republicans in Congress to eviscerate government spending in general and climate spending in particular. On the other side are the parochial interests of individual members, who want to make sure that their own constituents are protected even if it means their party doesn’t get everything it wants.
Climate hawks got optimistic last summer when 18 House Republicans sent a letter to Speaker Mike Johnson imploring him not to push for wholesale repeal of the Inflation Reduction Act, the landmark 2022 climate law filled subsidies for clean energy, since their districts are benefiting from the boom in manufacturing the law helped spur. About 80% of the green energy funding from the IRA is going to Republican districts; in some places that means thousands of local jobs depend on the free flow of federal funds.
While some of the largest spending is concentrated in the South, especially the areas that have come to be known as the “Battery Belt,” there are hundreds of congressional districts around the country that benefit from IRA largesse. That’s an old best practice of policy design, one the defense industry has used to particularly good effect: The wider you spread the subcontracts or subsidies, the more members of Congress have jobs in their district that rely on the program and the safer it will be from future budget cuts.
The IRA could have some other allies in its corner; for instance, automakers that are struggling to bring the prices of their electric models to an affordable level will be lobbying to retain the tax subsidy that can reduce the sticker price of an electric vehicle by $7,500. There is already a backlash brewing to the administration’s freeze on climate-related programs in rural areas. Many farmers entered into contracts with the federal government in which they would be reimbursed for land conservation and renewable energy projects; after taking loans and laying out their own money believing the government would honor its part of the agreement, they’ve been left holding the bag.
So will Congress step in to ensure that some climate funding remains? This is the point in the story where we inevitably invoke former Speaker of the House Tip O’Neill’s dictum that “All politics is local.” No matter what issue you’re working on, O’Neill insisted, what matters most is how it affects the folks back home, and the most successful politicians are those who know how to address their constituents’ most immediate problems.
Like many such aphorisms, it’s often true, but not always. While there are many members of Congress whose careers live or die on their ability to satisfy the particular needs of their districts, today national politics and party loyalty exert a stronger pull than ever. The correlation between presidential and House votes has grown stronger over time, meaning that voters overwhelmingly choose the same party for president and their own member of Congress. Even the most attentive pothole-filling representative won’t last long in a district that doesn’t lean toward their party.
Which is perfectly rational: Given the limited influence a single House member has, you might as well vote for the party you hope will control Washington rather than splitting your ticket, no matter who is on the ballot. That doesn’t mean members of Congress have stopped working to bring home the bacon, but it does mean that the pressure on them to deliver concrete benefits to the voters back home has lessened considerably. And when the congressional leadership says, “We really need your vote on this one,” members are more likely to go along.
There will be some horse-trading and pushback on the administration’s priorities as Congress writes its budget — for instance, farm state members are already angry about the destruction of the U.S. Agency for International Development, which buys billions of dollars of agricultural products from American farmers to distribute overseas, and will press to get that funding restored. And with a razor-thin majority in the House, individual members could have more leverage to demand that the programs that benefit their districts be preserved.
On the other hand, this is not an administration of compromisers and legislative dealmakers. Trump and his officials see aggression and dominance as ends in and of themselves, apart from the substance of any policy at issue. Not only are they determined to slash government spending in ways never seen before, they seem indifferent to the consequences of the cuts. For their part, Republicans in Congress seem willing to abdicate to Trump their most important power, to determine federal spending. And if Trump succeeds in his goal of rewriting the Constitution to allow the president to simply refuse to spend what the law requires, Congress could preserve climate spending only to see it effectively cancelled by the White House.
Which he would probably do, given that it is almost impossible to overstate the hostility Trump himself and those around him have for climate-related programs, especially those signed into law by Joe Biden. That’s true even when those programs support goals Trump claims to hold, such as revitalizing American manufacturing.
What those around Trump certainly don’t want to hear is any “scolding” about the effects of climate change, and they’re only slightly more open to arguments about the parochial interests of members of Congress from their own party. As in almost every budget negotiation, we probably won’t know until the last minute which programs survive and which get the axe. But there are going to be casualties; the only question is how many.
A new Data for Progress poll provided exclusively to Heatmap shows steep declines in support for the CEO and his business.
Nearly half of likely U.S. voters say that Elon Musk’s behavior has made them less likely to buy or lease a Tesla, a much higher figure than similar polls have found in the past, according to a new Data for Progress poll provided exclusively to Heatmap.
The new poll, which surveyed a national sample of voters over the President’s Day weekend, shows a deteriorating public relations situation for Musk, who has become one of the most powerful individuals in President Donald Trump’s new administration.
Exactly half of likely voters now hold an unfavorable view of Musk, a significant increase since Trump’s election. Democrats and independents are particularly sour on the Tesla CEO, with 81% of Democrats and 51% of independents reporting unfavorable views.
By comparison, 42% of likely voters — and 71% of Republicans — report a favorable opinion of Musk. The billionaire is now eight points underwater with Americans, with 39% of likely voters reporting “very” unfavorable views. Musk is much more unpopular than President Donald Trump, who is only about 1.5 points underwater in FiveThirtyEight’s national polling average.
Perhaps more ominous for Musk is that many Americans seem to be turning away from Tesla, the EV manufacturer he leads. About 45% of likely U.S. voters say that they are less likely to buy or lease a Tesla because of Musk, according to the new poll.
That rejection is concentrated among Democrats and independents, who make up an overwhelming share of EV buyers in America. Two-thirds of Democrats now say that Musk has made them less likely to buy a Tesla, with the vast majority of that group saying they are “much less likely” to do so. Half of independents report that Musk has turned them off Teslas. Some 21% of Democrats and 38% of independents say that Musk hasn’t affected their Tesla buying decision one way or the other.
Republicans, who account for a much smaller share of the EV market, do not seem to be rushing in to fill the gap. More than half of Republicans, or 55%, say that Musk has had no impact on their decision to buy or lease a Tesla. While 23% of Republicans say that Musk has made them more likely to buy a Tesla, roughly the same share — 22% — say that he has made them less likely.
Tesla is the world’s most valuable automaker, worth more than the next dozen or so largest automakers combined. Musk’s stake in the company makes up more than a third of his wealth, according to Bloomberg.
Thanks in part to its aging vehicle line-up, Tesla’s total sales fell last year for the first time ever, although it reported record deliveries in the fourth quarter. The United States was Tesla’s largest market by revenue in 2024.
Musk hasn’t always been such a potential drag on Tesla’s reach. In February 2023, soon after Musk’s purchase of Twitter, Heatmap asked U.S. adults whether the billionaire had made them more or less likely to buy or lease a Tesla. Only about 29% of Americans reported that Musk had made them less likely, while 26% said that he made them more likely.
When Heatmap asked the question again in November 2023, the results did not change. The same 29% of U.S. adults said that Musk had made them less likely to buy a Tesla.
By comparison, 45% of likely U.S. voters now say that Musk makes them less likely to get a Tesla, and only 17% say that he has made them more likely to do so. (Note that this new result isn’t perfectly comparable with the old surveys, because while the new poll surveyed likely voters , the 2023 surveys asked all U.S. adults.)
Musk’s popularity has also tumbled in that time. As recently as September, Musk was eight points above water in Data for Progress’ polling of likely U.S. voters.
Since then, Musk has become a power player in Republican politics and been made de facto leader of the Department of Government Efficiency. He has overseen thousands of layoffs and sought to win access to computer networks at many federal agencies, including the Department of Energy, the Social Security Administration, and the IRS, leading some longtime officials to resign in protest.
Today, he is eight points underwater — a 16-point drop in five months.
“We definitely have seen a decline, which I think has mirrored other pollsters out there who have been asking this question, especially post-election,” Data for Progress spokesperson Abby Springs, told me.
The new Data for Progress poll surveyed more than 1,200 likely voters around the country on Friday, February 14, and Saturday, February 15. Its results were weighted by demographics, geography, and recalled presidential vote. The margin of error was 3 percentage points.