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To the tune of more than half the models delivered in the first quarter.
Americans might remain tepid on electric vehicles. But they are snapping up conventional hybrids.
More than half of the Ford Maverick compact pickup trucks sold last quarter had conventional hybrid engines, the automaker said on Wednesday, a sign of how rapidly hybrids and plug-in hybrids are ascending in the American car market.
Ford sold nearly 20,000 Maverick hybrids during the first three months of 2024, 77% more than during the first quarter of 2023, the automaker said. Those Mavericks made up the majority of the 38,421 hybrids that Ford sold across its line-up last quarter.
“We listened to our customers and want to offer them freedom of choice,” Jim Baumbick, the vice president of product development and operations at Ford, told me in an exclusive interview. “Customers can do the math — a lot of Maverick customers are very focused on value for money.”
The sales success comes as Ford, the domestic automaker that has been most enthusiastic about EVs, has intensified its focus on conventional and plug-in hybrids. On Thursday, Ford announced that it plans to offer a hybrid version of each of its gasoline-burning vehicles by the end of the decade. The company recently added an additional shift at its Hermosillo, Mexico, factory that makes Maverick trucks, and it doubled the production of full-size F-150 hybrid pickups.
In the same announcement, however, Ford also said it would push back the launch of its next-generation electric vehicle, a new three-row electric SUV, from 2025 to 2027. That suggests that the automaker’s current EV offerings — the Ford Mustang Mach-E, F-150 Lightning, and Ford E-Transit delivery van — will remain its flagship electric vehicles for much of the rest of the decade.
“We know the destination: EVs are going to be a much bigger part of our product portfolio in the future,” Baumbick said a day before the announcement. “But we also know the tail on internal combustion-based products is going to be much longer.”
On the one hand, Ford’s sudden success with hybrids is unsurprising. Hybrids are a 20-year-old technology that cuts air pollution, saves on gas costs, and can improve a car’s performance. While hybrids aren’t nearly as good for the climate as purely electric vehicles, they can cut carbon emissions without forcing customers to seek out or install charging stations.
For those reasons, auto experts once predicted that hybrids would percolate across the marketplace like, say, automatic transmission or power steering — they were general-purpose features that would improve any car. But instead they are only now catching on, after the initial electric vehicle boom. Perhaps that’s because hybrids were long seen as the green or environmentally premium choice, and only the arrival of mainstream EVs has defanged hybrids as an option for more drivers.
In the interview, Baumbick noted that adding a hybrid powertrain to a Maverick or F-150 now adds only an extra $1,500 or so to a truck’s suggested retail price. “Our goal from the getgo on Maverick was to take a different approach, and it was all about the value. When we launched, we were really trying to lean into attracting more customers to hybrids, because we knew from all the research we had done that they were looking for value. It was a bit of a departure from how we approached it before as a premium offering.”
That idea of hybrids as premium persists elsewhere in the automaker’s line-up. A conventional gas-burning Ford Escape plug-in hybrid can be bought for as little as $29,495, for instance, while a plug-in hybrid Escape has a suggested retail price of $40,500.
For what it’s worth, Ford also reported strong EV growth in the year’s first quarter, but its raw EV sales totals are lower than its hybrid sales. The company sold 20,223 electric vehicles during the year’s first three months, an increase of 86% over the same period a year earlier.
The Mustang Mach-E, a family-friendly crossover that has emerged as the automaker’s best-performing EV, made up about half of those deliveries; its sales were up 77% over the year prior. The company also sold 7,743 F-150 Lightning models, 80% more than a year earlier. What’s not yet clear is whether these better sales translated into financial returns. The automaker lost tens of thousands of dollars for every EV that it sold last year, and it slashed the price of its most premium EVs further at the beginning of 2024. Ford will announce its quarterly earnings at the end of April.
Even as it has slowed its rollout of EVs, Ford has insisted that it believes they represent its future. The very first line of its press release on Thursday was: “Ford continues to invest in a broad set of EV programs as it works to build a full EV line-up.” But in our conversation, Baumbick compared the reasons a customer might buy a fully electric versus a hybrid full-size F-150 pickup. “If their usage is best suited to an EV, we’ve got an F-150 Lightning,” he said. But “if you’re towing for higher distances or longer weights, it increases demand on charging. That’s where a hybrid can be a perfect tool for the job.”
Here at Heatmap, we’ve argued that Ford should add a plug-in hybrid Maverick to its lineup, too — after all, the Maverick is built on the same underlying platform as the Escape. A semi-electric compact pickup could be the “forever truck” for many Millennials. So I asked Baumbick: With Ford now expanding its hybrid offerings, is there any chance we’ll see a plug-in hybrid Maverick anytime soon? He told me that the company doesn’t comment on rumors or speculation. Hey — that’s better than a straight-up “no.”
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The Esmeralda 7 project is another sign that Trump’s solar freeze is over.
The Esmeralda 7 solar project, a collection of proposed solar farms and batteries that would encompass tens of thousands of acres of federal public lands in western Nevada, appears to be moving towards the end of its federal permitting process.
The farms developed by NextEra, Invenergy, Arevia, ConnectGen, and others together would add up to 6,200 megawatts of solar generation capacity, making it the largest solar project in already solar-rich Nevada.
To get a sense of the massive scale of the project, the two newly installed nuclear reactors at Plant Vogtle in Georgia are about 1,000 megawatts each and the Empire Wind offshore wind project that Secretary of the Interior Doug Burgum ordered a halt to this week had a planned capacity of just over 800 megawatts.
Earlier this month, the Bureau of Land Management updated its website for the project, indicating that the final Environmental Impact Statement for the project would be published on April 25 and the record of decision would be published on July 18.
A Bureau of Land Management spokesperson told me that the Bureau wouldn’t have anything new to share until the publication of the final environmental impact statement “in the coming days or week or so.”
Still, the fact that the BLM is making progress on a decision at all is yet another sign that the “freeze” on renewables projects put in place in the early days of the Trump administration has begun to thaw, at least for solar and transmission projects.
The new decision date is also consistent with the freeze being over. A timeline presented at a BLM meeting in September envisioned the final Environmental Impact Statement being issued sometime between the fall of last year and spring of this year, with a record of decision in April. The listed July date would roughly match with the project’s permitting being delayed by two months.
The 60-day renewable permitting pause was one of Trump’s first actions in office and the offshore wind industry especially has continued to bear the brunt of the administration’s anti-renewable wrath.
But solar and transmission appear to be a different story: a Bureau of Land Management spokesperson told Heatmap in March that “there is currently no freeze on processing renewable applications for solar” or for “making authorization decisions.” Earlier that month, BLM had approved a transmission line for a solar project in Southern California saying that the project would “Unleash American Energy.”
Like many large scale Nevada solar projects, the Esmeralda 7 has attracted some opposition from some area residents and conservation groups. The transmission line necessary for the project, Greenlink West, was approved in September.
For the first time, his administration targets an offshore wind project already under construction.
The Trump administration will try to stop work on Empire Wind, an offshore wind project by Equinor south of Long Island that was going through active construction, Interior Secretary Doug Burgum posted to X on Wednesday.
Burgum announced that he directed the Bureau of Ocean Energy Management to “halt all construction activities on the Empire Wind Project until further review of information that suggests the Biden administration rushed through its approval without sufficient analysis.”
A memo to the agency, which was obtained by The Washington Free Beacon, references “revelations” of “serious deficiencies” in the approval process for Empire Wind. The reported memo does not provide any further description or evidence to back this claim. When we requested comment on the Free Beacon story, an Interior spokesperson simply pointed to Burgum’s short announcement.
Equinor provided a statement to Heatmap confirming after Burgum’s announcement that it “just received a notification from the Bureau of Ocean Energy Management (BOEM) regarding our Empire Wind 1 project, which has been in construction since 2024.”
“We will engage directly with BOEM and the Department of Interior to understand the questions raised about the permits we have received from authorities,” Equinor spokesman David Schoetz said. “We will not comment about the potential consequences until we know more.”
This is the second fully permitted offshore wind project that the Trump administration has publicly targeted and attempted to stop.
Last month, the Environmental Protection Agency pulled a Clean Air Act permit for Atlantic Shores, a wind farm under development off the coast of New Jersey, after anti-wind groups petitioned the agency to do so. The agency did not attempt to justify its decision other than to say that it gives the agency “the opportunity to reevaluate the Project and its environmental impacts in light of” Trump’s executive order requesting an assessment of the government’s leasing and permitting practices for wind projects.
A few days later, we were first to report that Representative Chris Smith — one of the loudest anti-wind voices in Congress — asked Burgum to halt work on Empire Wind, asserting that the environmental review process for the project was “completely inadequate.”
If Empire Wind is indeed halted, it would be the first offshore wind project under construction to be stopped by the Trump administration. Equinor disclosed in a project update that it started subsea rock installation last month, although the company’s statement to Heatmap indicates construction may have begun as early as last year. A halt to work on Empire Wind would cast a shadow over other offshore wind projects under construction, including Dominion Energy’s Coastal Virginia project, which we scooped could also wind up in the Trump administration’s crosshairs.
Stopping Empire Wind would also mean a huge blow to New York State’s climate and clean energy goals.
After the state’s Indian Point nuclear plant closed in 2021, the population-dense metro area in and around New York City has mostly replaced that carbon-free source of energy with natural gas. Offshore wind was supposed to be a path to moving away from reliance on the fossil fuel. The state’s target of deploying 9 gigawatts of offshore wind by 2035 was already going to be nearly impossible due to Trump’s pause on new leases and permits. Without the 800 megawatt Empire Wind project, New York will only have 1 gigawatt in the pipeline.
This news has already sparked an aggressive response from the American Clean Power Association, the largest renewables trade association, which released a statement pleading for the administration to “quickly address perceived inadequacies in the prior permit approvals” and that “halting construction of fully permitted energy projects is the literal opposite of an energy abundance agenda.”
“With skyrocketing energy demand and increasing consumer prices, we need streamlined permitting for all domestic energy resources,” American Clean Power CEO Jason Grumet stated. “Doubling back to reconsider permits after projects are under construction sends a chilling signal to all energy investment.”
“NOAA Fisheries does not anticipate any death or serious injury to whales from offshore wind related actions.”
A group of Republican lawmakers were hoping a new report released Monday would give them fresh ammunition in their fight against offshore wind development. Instead, they got … pretty much nothing. But they’re milking it anyway.
The report in question originated with a spate of whale deaths in early 2023. Though the deaths had no known connection to the nascent industry, they fueled a GOP campaign to shut down the renewable energy revolution that was taking place up and down the East Coast. New Jersey Congressman Chris Smith joined with three of his colleagues to solicit the Government Accountability Office to launch an investigation into the impacts of offshore wind on the environment, maritime safety, military operations, commercial fishing, and other concerns.
The resulting document is more of an overview than an investigation, and its findings are far from the smoking gun Republicans were looking for. Its main message is that the government and developers should do a better job engaging with Tribes and the fishing industry. As for whales, it basically shrugs. “NOAA Fisheries does not anticipate any death or serious injury to whales from offshore wind related actions and has not recorded marine mammal deaths from offshore wind activities,” it says.
But Smith seized on other findings to declare that the report “gives credibility and vindication” to concerns he has raised about offshore wind, pointing specifically to a section about defense and radar systems. The steel in offshore wind turbines has “high electromagnetic reflectivity,” which can disrupt certain radar systems, the report says. In a short paragraph about strategies to mitigate the issue, it notes that the Department of Defense can request that certain areas be excluded from development — which it has already done — or curtail operations as needed.
Smith also highlighted a portion of the report that says “large shipping vessels may have trouble avoiding turbines in the event of a mechanical failure.” Most projects on the East Coast have proposed spacing turbines at least 1 nautical mile apart, but shipping vessels may need up to 2 nautical miles in the event they need to make a sharp turn. The report doesn’t make any specific recommendations, but notes that the BOEM can prohibit construction within a certain distance of shipping lanes and require developers to create a “lighting, marking, and signaling plan” to improve safety.
Smith recently joined anti-offshore wind activists calling on the government to halt work on Empire Wind 1, an offshore wind farm off the coast of New York and New Jersey developed by Equinor that started construction this month. In a letter to Secretary of the Interior Doug Burgum, he wrote that the environmental review process under the Biden administration “was completely inadequate,” and that the Empire Wind project could thus be “catastrophic.”
The GAO report finds little fault in the previous administration’s environmental review process. It does, however, identify “gaps in Interior’s oversight of development.” For example, the BOEM has been inconsistent in the way it consults with Tribes to identify areas for wind development, as well as in how it considers or addresses the concerns Tribes raise. Part of the problem, per the report, is that Tribes have limited capacity to review documents and engage with the agency, and that government grants meant to address this gap are inaccessible because they require the Tribes to cover some of the costs. The report also finds that while the agency has taken steps to incorporate the fishing industry’s concerns into developing new lease areas, it hasn’t adequately communicated those steps to the industry. In addition, while the agency has called for a compensation mechanism to reimburse fishing companies for losses related to offshore wind, it has not yet established one.
The five recommendations the GAO makes in light of its findings are all related to boosting agency capacity for engagement and information sharing. Far from building up the office, however, the Trump administration has laid off more than 2,000 interior department employees, including eight of the roughly 80 staffers who worked on planning and permitting offshore wind.
Smith is taking the report’s findings — including a note that there are still unknowns about offshore wind’s impacts — as proof that development should be shut down. “Ocean wind energy development is an egregiously flawed and dangerous initiative and must be stopped,” he said in a press release Monday.