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Tesla Finally Gives a Cybertruck Release Date: November 30

It’s coming. Probably.

A Tesla Cybertruck.
Heatmap Illustration/Tesla

Tesla’s electric Cybertruck might actually hit the roads before the end of the year.

The automaker will deliver its first pickup trucks on November 30, it announced today, amid a disappointing set of financial earnings that saw its sales rise but profits fall.

“I’ve driven the car — it’s an amazing product,” Elon Musk said on Wednesday evening. “But I do want to temper expectations for Cybertruck,” he added, warning that production of the vehicle will take at least 18 months to scale. “While I think this is potentially our best product ever, I think this is going to require immense work to reach volume production and be cashflow-positive at a price that people can afford,” he said.

The delivery will (probably) end a chapter of the Tesla-made pickup’s nearly decade-long odyssey to market. As early as January 2014, Musk expressed interest in selling an all-electric pickup. Two years later, he mentioned a pickup in the company’s master plan, before teasing the truck again in early 2019.

Musk finally unveiled the Cybertruck in November of that year — you might remember him accidentally smashing the truck’s window when trying to demonstrate its shatterproof glass — and he promised to deliver the first vehicles by 2021. But the stainless-steel-clad pickup faced supply chain and scaling issues, and its debut was kicked to 2022 … and then to early 2023 … before getting delayed again to late 2023. We’ll see next month whether the automaker can hit this final deadline; in the meantime, Ford beat Tesla to market with an all-electric pickup, and Musk bought a social network.

Setting aside its production delays and Pokemon-like geometry, the Cybertruck may help the broader car industry better understand the contours of the electric-pickup market. Ford, GM, and other automakers have slowed down their EV pickup build-outs after initially embracing the body type. Tesla says that nearly two million people have paid $150 to “preorder” the Cybertruck, but it has yet to announce a price for the vehicle, and Musk sounded uncharacteristically daunted on Wednesday by how challenging its scale-up might be. Now we’ll see whether customer interest for the Cybertruck translates into actual demand — and whether America’s most famous electric automaker can produce, and sell, America’s most iconic type of vehicle.

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Robinson Meyer profile image

Robinson Meyer

Robinson is the founding executive editor of Heatmap. He was previously a staff writer at The Atlantic, where he covered climate change, energy, and technology.

Sparks

Why the Vineyard Wind Blade Broke

Plus answers to other pressing questions about the offshore wind project.

A broken wind turbine.
Illustration by Simon Abranowicz

The blade that snapped off an offshore turbine at the Vineyard Wind project in Massachusetts on July 13 broke due to a manufacturing defect, according to GE Vernova, the turbine maker and installer.

During GE’s second quarter earnings call on Wednesday, CEO Scott Strazik and Vice President of Investor Relations Michael Lapides said there was no indication of a design flaw in the blade. Rather, the company has identified a “material deviation” at one of its factories in Gaspé, Canada.

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Sparks

Trump’s Suspicious Pivot on EVs

Elon Musk pledged a huge campaign donation. Also, Trump is suddenly cool with electric vehicles.

Trump’s Suspicious Pivot on EVs

Update, July 24:Elon Musk told Jordan Peterson in an interview Monday evening that “I am not donating $45 million a month to Trump,” adding that he does not belong to the former president’s “cult of personality.” Musk acknowledged, however, that helped create America PAC to promote “meritocracy and individual freedom,” and that it would support Trump while also not being “hyperpartisan.”

When former President Donald Trump addressed a crowd of non-union autoworkers in Clinton Township, Michigan, last fall, he came with a dire warning: “You’re going to lose your beautiful way of life.” President Biden’s electric vehicle transition, Trump claimed, would be “a transition to hell.”

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Sparks

Wind Is More Powerful Than J. D. Vance Seems to Think

Just one turbine can charge hundreds of cell phones.

J.D. Vance.
Heatmap Illustration/Getty Images

It’s a good thing most of us aren’t accountable for every single silly thing we’ve ever said, but most of us are not vice presidential running mates, either. Back in 2022, when J.D. Vance was still just a “New York Times bestselling author” and not yet a “junior senator from Ohio,” much less “second-in-line to a former president who will turn 80 in office if he’s reelected,” he made a climate oopsie that — now that it’s recirculating — deserves to be addressed.

If Democrats “care so much about climate change,” Vance argued during an Ohio Republican senator candidate forum during that year, “and they think climate change is caused by carbon emissions, then why is their solution to scream about it at the top of their lungs, send a bunch of our jobs to China, and then manufacture these ridiculous ugly windmills all over Ohio farms that don’t produce enough electricity to run a cell phone?”

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