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Silicon Valley is betting better design will bring heat pumps to the masses.

Gleaming solar panels, soaring wind turbines, sleek electric cars. These are the Avengers of the climate technoverse, the most widely recognized symbols of the fight to kick fossil fuels and halt global warming. But the lineup is incomplete. Clean electricity and transportation are covered, but what about heat?
There’s a clear emerging hero waiting in the wings to warm our buildings without emissions. It’s called a heat pump, and it’s a technology that’s been around for decades. The problem is that heat pumps are still largely unfamiliar to most Americans, and the process of trying to get them installed can be a nightmare.
A new cohort of Silicon Valley entrepreneurs is trying to change that by applying a proven formula. The idea is not just to build a better heat pump, but to make one that’s as attractive, convenient, and envy-inducing as a Tesla.
“That’s the only way you win, right?” said Paul Lambert, the founder and CEO of the startup Quilt, which recently raised $9 million in seed funding from Lowercarbon Capital and other investors. “You almost need, like, this Trojan horse. You need to be able to convince people who are skeptical. It needs to be better on its own merits.”
Heat pumps are key to tackling climate change because they run fully on electricity, are far more energy efficient than furnaces and boilers, and function as air conditioners in addition to heaters. Rather than warming a room by means of an electrical current or a flame, they move latent heat around, transferring it either inside or outside of the building, depending on the season.
Only about 16 percent of American homes use heat pumps today, according to the advocacy group Rewiring America. In a recent report, the organization estimated that in order to achieve the U.S. climate goal of net-zero emissions by 2050, heat pump sales need to grow three times faster than they’re expected to by 2032 and to take over the entire residential heating market by 2035. New federal tax credits and rebates created by last year’s Inflation Reduction Act will help, but likely won’t be enough.
“It's going to require lots of new choices for people and continued improvement in all aspects of product design,” Rewiring America’s head of market transformation Stephen Pantano told me. “So the more people investing in this and paying attention to this, the better.”
Despite their technological wizardry, heat pumps are rather dull looking. Some are big metal boxes that get hidden in an attic or closet and push hot or cool air through ducts and vents, while other models require mounting a rectangular hunk of plastic on the wall of every room. Quilt is redesigning the latter.
It’s unclear whether a heat pump could ever achieve the cultural capital of a sports car, no matter how nice it looks. Pantano recalled the scene in Home Alone where Kevin goes looking for his parents in the basement, and the glowing maw of the furnace sends him running. “I think that represents the way a lot of people think about their heating systems, which is that they don't, until they have to, which is usually when it breaks.”
Nonetheless, the heat pumps on the market now aren’t exactly turning heads.
“Whenever we do want to put a unit on the wall, we always get pushback from the consumer regarding the aesthetics,” said Larry Waters, the president of Electrify My Home, a heat pump installation company in Northern California. That’s one of many reasons Waters prefers selling systems that use ductwork. But every building is different, and that isn’t possible in all cases.
That’s especially true for small apartments or for renters who have no power over their HVAC system. Another startup, Gradient, is trying to serve those segments of the market with an attractive heat pump that sits in the window like an air conditioner. It doesn’t require a professional to install, and hangs over the sill like a saddle, solving a key drawback of the average AC by allowing continued use of the window. Last year, the company won a contract to provide 10,000 units for New York City public housing developments.

When I spoke to Gradient’s founder Vince Romanin in the summer of 2021, he also compared his approach to Tesla’s. “People didn’t start off buying electric cars because they’re better for the environment, but because they provided a dramatically different and better experience,” he told me.
Gradient’s heat pump recently hit the market. Emily Grubert, a civil engineer and sociologist at the University of Notre Dame, told me she got one for an unheated and un-air conditioned room in her house where her pet rabbits spend most of their time, and where the temperature fluctuates from below freezing in the winter to more than 100 degrees in the summer. It cost $2,000, took about an hour to install, and so far has maintained a comfortable temperature “through multiple days of 90-plus degree weather.”
A third design-forward heat pump startup, Electric Air, was founded by a former Tesla thermal engineer, and is literally advertising itself as “The Tesla of home heating and cooling.” The company’s other selling point is that it plans to combine regular heat pump functionality with improved air purification.

I recently visited Quilt’s headquarters just south of San Francisco to see how the company’s device was shaping up. There I met Lambert along with his two co-founders, Bill Kee and Matthew Knoll. The trio got acquainted while working at Google, and also all recently became fathers, which they said was a big part of what inspired them to leave the tech giant to work on climate solutions. They guided me over to a wall mounted with a few iterations of heat pump designs, as well as a Mitsubishi mini-split, one of the most popular models currently on the market.
Lambert praised the unit’s efficiency, near-silent operation, and ability to heat and cool a room very quickly. “On the other hand, it’s kind of cheap plastic,” he said, rapping his knuckles on the casing. “And it’s quite tall, which is an issue because in a lot of American homes you can’t fit this in the place where people most want it.”
Quilt’s design is certainly more sleek, but it’s by no means a total overhaul. The company doesn’t plan to make its design public until early next year, so I can’t share much, but the improvements are subtle: A slightly smaller frame, a customizable aesthetic, and a few other bells and whistles added based on feedback from focus groups.
Design wasn’t the only factor in Tesla’s success, and Quilt is working on a number of other upgrades, like user experience. Today, when people install wall-mounted heat pumps in multiple rooms in their house, they each come with a separate remote control that has a ton of buttons and looks straight out of the 1980s. In addition to building a more convenient app to control the settings, the company is developing software that will help customers optimize efficiency based on how they use their homes.
“The areas of efficiency that have been exploited in this space have largely been at the mechanical level,” said Kee. “But we think there's a major gain to be made in efficiency by managing the system with intelligence.”
Quilt is also trying to improve the sales process. In addition to being new fathers, Lambert, Kee, and Knoll all recently went through a great deal of trouble trying to get heat pumps installed in their own buildings. “I had people telling me categorically that they wouldn’t work, or that I had to use my ducts, or that I couldn’t use my ducts,” Kee said. “I was totally disempowered. I just became obsessed with the idea that like, this has to be easier for people to do.”
They hope that the direct-to-consumer model, with transparent pricing and predictable scheduling, will help. But it hinges on building an army of ace partner contractors who know the systems inside and out, which could be quite a challenge. The team at Electrify My Home runs heat pump trainings for other contractors in California. Alex Sloan, the company’s vice president of business operations, told me it’s already an uphill battle getting the workforce to adopt existing technology, and to learn to do higher quality installations.
That just may be the one issue a Tesla makeover alone can’t solve.
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In practice, direct lithium extraction doesn’t quite make sense, but 2026 could its critical year.
Lithium isn’t like most minerals.
Unlike other battery metals such as nickel, cobalt, and manganese, which are mined from hard-rock ores using drills and explosives, the majority of the world’s lithium resources are found in underground reservoirs of extremely salty water, known as brine. And while hard-rock mining does play a major role in lithium extraction — the majority of the world’s actual production still comes from rocks — brine mining is usually significantly cheaper, and is thus highly attractive wherever it’s geographically feasible.
Reaching that brine and extracting that lithium — so integral to grid-scale energy storage and electric vehicles alike — is typically slow, inefficient, and environmentally taxing. This year, however, could represent a critical juncture for a novel process known as Direct Lithium Extraction, or DLE, which promises to be faster, cleaner, and capable of unlocking lithium across a wider range of geographies.
The traditional method of separating lithium from brine is straightforward but time-consuming. Essentially, the liquid is pumped through a series of vast, vividly colored solar evaporation ponds that gradually concentrate the mineral over the course of more than a year.
It works, but by the time the lithium is extracted, refined, and ready for market, both the demand and the price may have shifted significantly, as evidenced by the dramatic rise and collapse of lithium prices over the past five years. And while evaporation ponds are well-suited to the arid deserts of Chile and Argentina where they’re most common, the geology, brine chemistry, and climate of the U.S. regions with the best reserves are generally not amenable to this approach. Not to mention the ponds require a humongous land footprint, raising questions about land use and ecological degradation.
DLE forgoes these expansive pools, instead pulling lithium-rich brine into a processing unit, where some combination of chemicals, sorbents, or membranes isolate and extricate the lithium before the remaining brine gets injected back underground. This process can produce battery-grade lithium in a matter of hours or days, without the need to transport concentrated brine to separate processing facilities.
This tech has been studied for decades, but aside from a few Chinese producers using it in combination with evaporation ponds, it’s largely remained stuck in the research and development stage. Now, several DLE companies are looking to build their first commercial plants in 2026, aiming to prove that their methods can work at scale, no evaporation ponds needed.
“I do think this is the year where DLE starts getting more and more relevant,” Federico Gay, a principal lithium analyst at Benchmark Mineral Intelligence, told me.
Standard Lithium, in partnership with oil and gas major Equinor, aims to break ground this year on its first commercial facility in Arkansas’s lithium-rich Smackover Formation, while the startup Lilac Solution also plans to commence construction on a commercial plant at Utah’s Great Salt Lake. Mining giant Rio Tinto is progressing with plans to build a commercial DLE facility in Argentina, which is already home to one commercial DLE plant — the first outside of China. That facility is run by the French mining company Eramet, which plans to ramp production to full capacity this year.
If “prices are positive” for lithium, Gay said, he expects that the industry will also start to see mergers and acquisitions this year among technology providers and larger corporations such as mining giants or oil and gas majors, as “some of the big players will try locking in or buying technology to potentially produce from the resources they own.” Indeed, ExxonMobil and Occidental Petroleum are already developing DLE projects, while major automakers have invested, too.
But that looming question of lithium prices — and what it means for DLE’s viability — is no small thing. When EV and battery storage demand boomed at the start of the decade, lithium prices climbed roughly 10-fold through 2022 before plunging as producers aggressively ramped output, flooding the market just as EV demand cooled. And while prices have lately started to tick upward again, there’s no telling whether the trend will continue.
“Everyone seems to have settled on a consensus view that $20,000 a tonne is where the market’s really going to be unleashed,” Joe Arencibia, president of the DLE startup Summit Nanotech, told me, referring to the lithium extraction market in all of its forms — hard rock mining, traditional brine, and DLE. “As far as we’re concerned, a market with $14,000, $15,000 a tonne is fine and dandy for us.”
Lilac Solutions, the most prominent startup in the DLE space, expects that its initial Utah project — which will produce a relatively humble 5,000 metric tons of lithium per year — will be profitable even if lithium prices hit last year’s low of $8,300 per metric ton. That’s according to the company’s CEO Raef Sully, who also told me that because Utah’s reserves are much lower grade than South America’s, Lilac could produce lithium for a mere $3,000 to $3,500 in Chile if it scaled production to 15,000 or 20,000 metric tons per year.
What sets Lilac apart from other DLE projects is its approach to separating lithium from brine. Most companies are pursuing adsorption-based processes, in which lithium ions bind to an aluminum-based sorbent, which removes them from surrounding impurities. But stripping the lithium from the sorbent generally requires a good deal of freshwater, which is not ideal given that many lithium-rich regions are parched deserts.
Lilac’s tech relies on an ion-exchange process in which small ceramic beads selectively capture lithium ions from the brine in their crystalline structure, swapping them for hydrogen ions. “The crystal structure seems to have a really strong attraction to lithium and nothing else,” Sully told me. Acid then releases the concentrated lithium. When compared with adsorption-based tech, he explained, this method demands far fewer materials and is “much more selective for lithium ions versus other ions,” making the result purer and thus cheaper to process into a battery-grade material.
Because adsorption-based DLE is already operating commercially and ion-exchange isn’t, Lilac has much to prove with its first commercial facility, which is expected to finalize funding and begin construction by the middle of this year.
Sully estimates that Lilac will need to raise around $250 million to build its first commercial facility, which has already been delayed due to the price slump. The company’s former CEO and current CTO Dave Snydacker told me in 2023 that he expected to commence commercial operations by the end of 2024, whereas now the company plans to bring its Utah plant online at the end of 2027 or early 2028.
“Two years ago, with where the market was, nobody was going to look at that investment,” Sully explained, referring to its commercial plant. Investors, he said, were waiting to see what remained after the market bottomed out, which it now seems to have done. Lilac is still standing, and while there haven’t yet been any public announcements regarding project funding, Sully told me he’s confident that the money will come together in time to break ground in mid-2026.
It also doesn’t hurt that lithium prices have been on the rise for a few months, currently hovering around $20,000 per tonne. Gay thinks prices are likely to stabilize somewhere in this range, as stakeholders who have weathered the volatility now have a better understanding of the market.
At that price, hard rock mining would be a feasible option, though still more expensive than traditional evaporation ponds and far above what DLE producers are forecasting. And while some mines operated at a loss or mothballed their operations during the past few years, Gay thinks that even if prices stabilize, hard-rock mines will continue to be the dominant source of lithium for the foreseeable future due to sustained global investment across Africa, Brazil, Australia, and parts of Asia. The price may be steeper, but the infrastructure is also well-established and the economics are well-understood.
“I’m optimistic and bullish about DLE, but probably it won’t have the impact that it was thought about two or three years ago,” Gay told me, as the hype has died down and prices have cooled from their record high of around $80,000 per tonne. By 2040, Benchmark forecasts that DLE will make up 15% to 20% of the lithium market, with evaporation ponds continuing to be a larger contributor for the next decade or so, primarily due to the high upfront costs of DLE projects and the time required for them to reach economies of scale.
On average, Benchmark predicts that this tech will wind up in “the high end of the second quartile” of the cost curve, making DLE projects a lower mid-cost option. “So it’s good — not great, good. But we’ll have some DLE projects in the first quartile as well, so competing with very good evaporation assets,” Gay told me.
Unsurprisingly, the technology companies themselves are more bullish on their approach. Even though Arencibia predicts that evaporation ponds will continue to be about 25% cheaper, he thinks that “the majority of future brine projects will be DLE,” and that DLE will represent 25% or more of the future lithium market.
That forecast comes in large part because Chile — the world’s largest producer of lithium from brine — has stated in its National Lithium Strategy that all new projects should have an “obligatory requirement” to use novel, less ecologically disruptive production methods. Other nations with significant but yet-to-be exploited lithium brine resources, such as Bolivia, could follow suit.
Sully is even more optimistic, predicting that as lithium demand grows from about 1.5 million metric tons per year to around 3.5 million metric tons by 2035, the majority of that growth will come from DLE. “I honestly believe that there will be no more hard rock mines built in Australia or the U.S.,” he said, telling me that in ten years time, half of our lithium supply could “easily” come from DLE.
As a number of major projects break ground this year and the big players start consolidating, we’ll begin to get a sense of whose projections are most realistic. But it won’t be until some of these projects ramp up commercial production in the 2028 to 2030 timeframe that DLE’s market potential will really crystalize.
“If you’re not a very large player at the moment, I think it’s very difficult for you to proceed,” Sully told me, reflecting on how lithium’s price shocks have rocked the industry. Even with lithium prices ticking precariously upwards now, the industry is preparing for at least some level of continued volatility and uncertainty.
“Long term, who knows what [prices are] going to be,” Sully said. “I’ve given up trying to predict.”
A chat with CleanCapital founder Jon Powers.
This week’s conversation is with Jon Powers, founder of the investment firm CleanCapital. I reached out to Powers because I wanted to get a better understanding of how renewable energy investments were shifting one year into the Trump administration. What followed was a candid, detailed look inside the thinking of how the big money in cleantech actually views Trump’s war on renewable energy permitting.
The following conversation was lightly edited for clarity.
Alright, so let’s start off with a big question: How do investors in clean energy view Trump’s permitting freeze?
So, let’s take a step back. Look at the trend over the last decade. The industry’s boomed, manufacturing jobs are happening, the labor force has grown, investments are coming.
We [Clean Capital] are backed by infrastructure life insurance money. It’s money that wasn’t in this market 10 years ago. It’s there because these are long-term infrastructure assets. They see the opportunity. What are they looking for? Certainty. If somebody takes your life insurance money, and they invest it, they want to know it’s going to be there in 20 years in case they need to pay it out. These are really great assets – they’re paying for electricity, the panels hold up, etcetera.
With investors, the more you can manage that risk, the more capital there is out there and the better cost of capital there is for the project. If I was taking high cost private equity money to fund a project, you have to pay for the equipment and the cost of the financing. The more you can bring down the cost of financing – which has happened over the last decade – the cheaper the power can be on the back-end. You can use cheaper money to build.
Once you get that type of capital, you need certainty. That certainty had developed. The election of President Trump threw that into a little bit of disarray. We’re seeing that being implemented today, and they’re doing everything they can to throw wrenches into the growth of what we’ve been doing. They passed the bill affecting the tax credits, and the work they’re doing on permitting to slow roll projects, all of that uncertainty is damaging the projects and more importantly costs everyone down the road by raising the cost of electricity, in turn making projects more expensive in the first place. It’s not a nice recipe for people buying electricity.
But in September, I went to the RE+ conference in California – I thought that was going to be a funeral march but it wasn’t. People were saying, Now we have to shift and adjust. This is a huge industry. How do we get those adjustments and move forward?
Investors looked at it the same way. Yes, how will things like permitting affect the timeline of getting to build? But the fundamentals of supply and demand haven’t changed and in fact are working more in favor of us than before, so we’re figuring out where to invest on that potential. Also, yes federal is key, but state permitting is crucial. When you’re talking about distributed generation going out of a facility next to a data center, or a Wal-Mart, or an Amazon warehouse, that demand very much still exists and projects are being built in that middle market today.
What you’re seeing is a recalibration of risk among investors to understand where we put our money today. And we’re seeing some international money pulling back, and it all comes back to that concept of certainty.
To what extent does the international money moving out of the U.S. have to do with what Trump has done to offshore wind? Is that trade policy? Help us understand why that is happening.
I think it’s not trade policy, per se. Maybe that’s happening on the technology side. But what I’m talking about is money going into infrastructure and assets – for a couple of years, we were one of the hottest places to invest.
Think about a European pension fund who is taking money from a country in Europe and wanting to invest it somewhere they’ll get their money back. That type of capital has definitely been re-evaluating where they’ll put their money, and parallel, some of the larger utility players are starting to re-evaluate or even back out of projects because they’re concerned about questions around large-scale utility solar development, specifically.
Taking a step back to something else you said about federal permitting not being as crucial as state permitting–
That’s about the size of the project. Huge utility projects may still need federal approvals for transmission.
Okay. But when it comes to the trendline on community relations and social conflict, are we seeing renewable energy permitting risk increase in the U.S.? Decrease? Stay the same?
That has less to do with the administration but more of a well-structured fossil fuel campaign. Anti-climate, very dark money. I am not an expert on where the money comes from, but folks have tried to map that out. Now you’re even seeing local communities pass stuff like no energy storage [ordinances].
What’s interesting is that in those communities, we as an industry are not really present providing facts to counter this. That’s very frustrating for folks. We’re seeing these pass and honestly asking, Who was there?
Is the federal permitting freeze impacting investment too?
Definitely.
It’s not like you put money into a project all at once, right? It happens in these chunks. Let’s say there’s 10 steps for investing in a project. A little bit of money at step one, more money at step two, and it gradually gets more until you build the project. The middle area – permitting, getting approval from utilities – is really critical to the investments. So you’re seeing a little bit of a pause in when and how we make investments, because we sometimes don’t know if we’ll make it to, say, step six.
I actually think we’ll see the most impact from this in data center costs.
Can you explain that a bit more for me?
Look at northern Virginia for a second. There wasn’t a lot of new electricity added to that market but you all of the sudden upped demand for electricity by 20 percent. We’re literally seeing today all these utilities putting in rate hikes for consumers because it is literally a supply-demand question. If you can’t build new supply, it's going to be consumers paying for it, and even if you could build a new natural gas plant – at minimum that will happen four-to-six years from now. So over the next four years, we’ll see costs go up.
We’re building projects today that we invested in two years ago. That policy landscape we invested in two years ago hasn’t changed from what we invested into. But the policy landscape then changed dramatically.
If you wipe out half of what was coming in, there’s nothing backfilling that.
Plus more on the week’s biggest renewables fights.
Shelby County, Indiana – A large data center was rejected late Wednesday southeast of Indianapolis, as the takedown of a major Google campus last year continues to reverberate in the area.
Dane County, Wisconsin – Heading northwest, the QTS data center in DeForest we’ve been tracking is broiling into a major conflict, after activists uncovered controversial emails between the village’s president and the company.
White Pine County, Nevada – The Trump administration is finally moving a little bit of renewable energy infrastructure through the permitting process. Or at least, that’s what it looks like.
Mineral County, Nevada – Meanwhile, the BLM actually did approve a solar project on federal lands while we were gone: the Libra energy facility in southwest Nevada.
Hancock County, Ohio – Ohio’s legal system appears friendly for solar development right now, as another utility-scale project’s permits were upheld by the state Supreme Court.