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A handful of startups are promising better, cheaper, safer water purification tech.

The need for desalination has long been clear in water-scarce regions of the planet. But with roughly a quarter of the global population now facing extreme water stress and drought conditions only projected to intensify, the technology is becoming an increasingly necessary tool for survival in a wider array of geographies.
Typically, scaling up desalination infrastructure has meant building costly, energy-intensive coastal plants that rely on a process called reverse osmosis, which involves pushing seawater through semi-permeable membranes that block salt and other contaminants, leaving only fresh water behind. Now, however, a number of startups are attempting to rework that model, with solutions that range from subsea facilities to portable desalination devices for individuals and families.
They could find potential customers across the globe. Many countries in the Middle East — including Saudi Arabia, Israel, Bahrain, Kuwait, and Qatar — rely on desalination for the bulk of their municipal water. Meanwhile, drought-prone regions from Australia to the Caribbean and California have also turned to the technology to shore up supply. But as the Iran war has underscored, this vital infrastructure is increasingly being treated as a military target, exposing a significant vulnerability in a resource relied upon by hundreds of millions.
One more resilient alternative is to move the plants underwater — making them more difficult to target while also harnessing subsurface pressure to do some of the energy-intensive work of desalination.
“I came up with the idea of using natural pressure to run the process,” Robert Bergstrom, a veteran of the water industry and CEO of the desalination startup OceanWell, told me. That meant “putting the membranes in a place where it’s already 800 pounds [of pressure] per square inch” — e.g. inside pods on the ocean floor, each capable of producing 1 million gallons of freshwater daily. By using the natural pressure of the ocean to drive the reverse osmosis process, this approach cuts energy use by about 40%, he said, thus slashing the system’s largest operating cost: electricity.
OceanWell’s design maintains a lower internal pressure within each pod than the surrounding environment, causing seawater to flow passively inside and push through membranes — just like on land, but without the high-pressure pumps. Compact pumps inside the pods then push the freshwater up a pipeline to the shore, while the resulting brine dissipates in the deep ocean.
The method also helps solve another problem with conventional desalination: environmental impact. Today’s facilities typically produce a more concentrated brine that they discharge at the ocean’s surface, which is more disruptive to marine ecosystems. The plants also frequently cause damage to organisms large and small by either trapping them against water intake screens or pulling them into the plant itself. That’s been a big sticking point when it comes to permitting these facilities, especially in California where the startup is based. OceanWell’s system, Bergstrom said, is able to filter out larger organisms while allowing microscopic ones to pass through the pods and return to the ocean.
The company began a trial last year in partnership with Las Virgenes Municipal Water District in southern California, testing its system in a freshwater reservoir full of marine life to verify its safety. Next it will test its pods in the ocean before undertaking a pilot in a to-be-determined location — California, Hawaii, and Nice in southern France are all contenders. If all goes according to plan, OceanWell will follow that up with a full-fledged commercial system targeted for 2030.
But it’s not the only startup pursuing underwater desalination — or even the one with the most aggressive timeline. Two years ago, Norwegian startup Flocean spun out of the subsea pump specialist FSubsea with a similar technical approach and a plan to deploy its first commercial system off Norway’s western coast this year. Flocean has already logged over a year of testing in the deep ocean, a stage OceanWell has yet to reach.
OceanWell thinks it can differentiate itself by meeting the unusually stringent permitting required in California. “If we can get it done in California, then the rest of the world will follow,” Bergstrom told me, meaning more resilient, more energy-efficient freshwater infrastructure for all. But it’s a high bar. The last major effort to build a desalination facility in the state led to a long-running fight that ended in 2022 with a rejection. Over 100 groups opposed the facility proposed for Orange County, citing risks to marine life, as well as high energy requirements and costs, with many arguing that alternatives — such as conservation and wastewater treatment — would be more superior options.
Megan Mauter, an associate professor of civil engineering at Stanford, thinks the groups may have a point, especially when it comes to overall system costs. The high capex of desalination can be hard to justify in California, she told me, since the state doesn’t need it 100% of the time, only in bad drought years. For example, just a few weeks ago, The Wall Street Journal reported that San Diego County’s desalination plant, by far the largest in California, now has a surplus of desalinated water that it’s looking to sell to drought-ridden Western states such as Nevada and Arizona.
And while desalination startups purport to cut overall system costs, she has her doubts about that. “The energy savings that they’re going to get are offset by some pretty high increased costs of the other elements of their plant designs,” Mauter told me. “In a subsea system, you’ve got these unproven and not mass-manufactured skids. You’ve got subsea installation, and then mooring it, and putting in pipelines that you’ve got to maintain all the way to land. You’ve got to convey water back to shore, which takes energy, and you are going to have significantly higher maintenance burdens in an open ocean environment.”
Despite her reservations, she certainly sees the appeal of non-traditional water sources, “even at costs that would have been totally infeasible a decade ago.” Municipal planners are staring down a future of worsening drought at the same time that states in the Colorado River basin remain locked in contentious negotiations over water rights, debating how to allocate cuts as river flows have declined nearly 20% since 2000. California’s narrow continental shelf also makes it an ideal environment for subsea desalination, as having deep water close to shore allows the system to harness pressure depths while minimizing the length of the pipeline needed to transport freshwater to land. Norway is also favored in this way.
“I don’t know whether the cost gaps can be solved, but I bet that the technology gaps could be solved,” Mauter told me.
Ultimately, she thinks the binding constraint is likely to be regulatory rather than technical. “Permitting is going to be a nightmare unless something fundamentally changes,” she said. Bergstrom told me that OceanWell is currently working with the California State Water Resources Control Board to revise its rules that govern desalination facilities in order to account for new technologies, though how long that process will take is anyone’s guess.
There’s one idea emerging in this ecosystem that largely sidesteps the regulatory constraints that control our land and seas. The startup Vital Lyfe has developed a portable desalination unit roughly the size of a small cooler that allows individuals and households to produce freshwater on demand with reverse osmosis — effectively decentralizing the desalination industry in the same way that the startup’s founders, former SpaceX engineers, helped decentralize internet infrastructure with Starlink.
“We’ve seen this paradigm shift coming out of Starlink that traditional, large, centralized, systems are very expensive,” Vital Lyfe CEO Jon Criss told me. “They’re hard to deploy and hard to scale up when you really need them.”
After raising a $24 million seed round in December, the startup launched its first product a few weeks ago, which retails for $750. At that price point, it’s a great deal for sailors spending days or weeks at sea, but likely too expensive for the individuals in remote communities far from water infrastructure that might need it most. Criss’s goal is to quickly iterate on this first product to bring more affordable models to the market in short order.
Portable desalination devices aren’t anything new in and of themselves — they’ve been used in military, maritime, and humanitarian scenarios for decades. The startup’s breakthrough, Criss explained, is more about manufacturing efficiency than technology. “We went all the way back, looked at why every component was designed and how to redesign it for high rate manufacturing. So we were able to substantially drop the cost of ownership and operation of these things.”
You’ll soon find Vital Lyfe’s product in big box retail stores, Criss said, though he also aims to partner with large-scale desalination facilities and utilities to help boost their output. Either way, the startup is already generating buzz — it’s seen significant inbound interest as of late, as the inherent resilience of its small system stands in sharp contrast to the vulnerability of conventional desalination infrastructure now being targeted in the Middle East.
The company is scaling up to meet the moment, building out a facility in Los Angeles county that Criss said will eventually produce 120 portable units per hour. He’s aiming to start production by summer’s end, ramping to full capacity by October. “Within the next three years we plan to account for about 10% of total membrane production at Vital Lyfe alone,” he told me, referring specifically to the production for the desalination industry.
The future of the industry, of course, could look like any combination of all of these approaches — portable devices, conventional plants on land, and modular systems at sea. What seems certain is that as the globe continues to heat up, so will desalination tech.
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Why local governments are getting an earful about “infrasound”
As the data center boom pressures counties, cities, and towns into fights over noise, the trickiest tone local officials are starting to hear complaints about is one they can’t even hear – a low-frequency rumble known as infrasound.
Infrasound is a phenomenon best described as sounds so low, they’re inaudible. These are the sorts of vibrations and pressure at the heart of earthquakes and volcanic activity. Infrasound can be anything from the waves shot out from a sonic boom or an explosion to very minute changes in air pressure around HVAC systems or refrigerators.
Knowing some of these facilities also have the capacity to produce significant audible noise, growing segments of the population’s more tech-skeptical and health-anxious corners are fretting some data centers could be making a lot of infrasound, too. The whizzing of so many large computational machines combined with cooling fans and other large devices creating so many new columns of air flow. Add onto that any rotational onsite power generation – think natural gas turbines, for example – and you get quite a lot of movement that could potentially produce what they say is infrasound.
Some of the virality of this chatter about infrasound and data centers comes from a video about infrasound created by audio engineer and researcher Benn Jordan. Currently sitting at more than 1 million views, this short YouTube film documents claims that some data centers are operating like “acoustic weapons” through infrasound and harming people. Andy Masley, an “effective altruist” writer, has become the chief critic of the Jordan video, getting into a back-and-forth that’s raised the issue to Internet discourse territory.
The Jordan-Masley infrasound debate is honestly a bit of a mess. So I want to be clear: I’m not going to get into the science of whether or not infrasound poses any kind of public health risk in this article. We can get to that later. It’s worth saying that this subject may need more study and that work is ongoing. Also, talking about infrasound at all can make you honestly sound a little wacky (see: this study blaming people seeing ghosts on infrasound). It might also remind you of another panic in the Electric Age: electromagnetic fields, also known as EMFs. Developers of transmission lines and solar projects have long had to deal with people worried about transmission lines and large electrical equipment potentially glowing with invisible, unhealthy radiation.
In late 2024, I wrote about how an RFK Jr. supporter worried about this form of electrical emission was helping lead the fight against a transmission line in New Jersey for offshore wind. Maybe that’s why it didn’t surprise me one bit when the Health and Human Services secretary himself told a U.S. Senate Committee last week that he was asking the Surgeon General’s office to “do either meta reviews” or “base studies” on noise pollution and EMF radiation from data centers “so we can better inform the American public.”
“There’s a range of injuries that are very, very well documented. They’re neurological – very, very grave neurological injuries, cancer risk,” Kennedy Jr. told the Senate Health, Education, Labor and Pensions Committee on April 22 in response to a request from Sen. Josh Hawley of Missouri to study the issue. “The risks, to me, are tremendous.”
There’s also the unfortunate reality that infrasound impacts have previously been a cudgel to slow down renewable energy deployment. Wind turbines create infrasound because of the subharmonic frequencies created when one turbine rotates at a slightly different pace than another, producing a slightly dissonant low frequency noise. Groups like the Heartland Institute proudly list this infrasound as one of the reasons wind energy “menaces man and nature.”
But regardless of merit, this concern is already impacting local government decisions around data center projects, much like how one Michigan county sought to restrict solar energy on the same basis.
In February Adrian Shelley, the Texas director for environmental group Public Citizen, implored the city of Red Rock to study changing their noise ordinance to take into account infrasound. “It has effects on sleep patterns, on stress, on cardiovascular health, and it is potentially a very serious concern,” Shelley said at a February 11 city council discussion on data center rules. “It will not be covered by the city’s noise ordinance, which only deals with audible sound.”
Earlier this month in Calvert County, Maryland, a volunteer for their environmental commission recently told the county government that infrasound needs to be factored into their future data center planning. “It will have significant impacts on our region and the Chesapeake and the Patuxent because infrasound isn’t stopped by walls,” commission member Janette Wysocki, a proud land conservationist, said at an April 15 hearing. “It will keep going, it will move through anything. It’s a very long wavelength. So we need to protect our ecosystem.” Wysocki implored the county to consider whether to adjust its noise regulations.
Around the same time, similar concerns were raised in Lebanon, a small city in east-central Pennsylvania. “It permeates through concrete walls, it permeates through the ground,” Thomas Dompier, an associate professor at Lebanon Valley College, said at an April 16 Lebanon County commission hearing on data centers.
Lastly, last week I explained how Loudon County wants to rethink its noise ordinance to deal with low-frequency “hums” from data centers – a concern echoing those who fret infrasound.
Ethan Bourdeau, executive director of standards at Quiet Parks Intentional and a career acoustician and building standards writer, told me that what makes data centers unique is the “constant drone” of noise that could potentially carry subharmonic frequencies. Bourdeau said cities or counties could possibly factor concerns about infrasound into noise ordinances to address those who are most concerned. One way they could do it is by changing how decibels are weighted in the government’s measurements. A-weighting decibel meters are a common form of sound measurement geared toward perceptible noise. Using different systems, like C-weighting or G-weighting, would avoid ways that A-weighting can filter out sub-hearing frequencies.
“These are reporting and weighting systems where a sound level meter taking background noise receives all the unweighted sound and then you apply all these filters afterwards, like an EQ curve,” Bourdeau said.
So I guess if those most concerned about infrasound have their way, a lot of country commissioners and local elected leaders will be heading to the mixing booth.
And more on the week’s top fights around project development.
1. King County, Washington – The Moss Landing battery backlash is alive and well more than a year after the fiery disaster, fomenting an opposition stampede that threatens to delay a massive energy storage project two dozen miles east of Seattle.
2. Prince Williams County, Virginia – It was a big week for data center troubles. Let’s start with Data Center Alley, which started to show cracks this week as data center developer Compass announced it was pulling out of the controversial Digital Gateway mega-project.
3. Washtenaw County, Michigan – Turning to Michigan, real estate firm Sansone abandoned plans to purchase land owned by Toyota to build a hyperscale data center campus after the local township instituted a 6-month moratoria.
4. Okeechobee County, Florida – The backlash to data centers is killing projects in deep-red Florida too, as this county’s commission decides to kill a 205-acre prospective data center campus led by a state college.
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A conversation with Holly Jean Buck, author of a buzzy story about Bernie Sanders’ proposal for a national data center moratorium.
This week’s conversation is with Holly Jean Buck, an associate professor at the University of Buffalo and former official in the Energy Department’s Office of Fossil Energy and Carbon Management. Buck got into the thicket of the data center siting debate this past week after authoring a polemic epistemology of sorts in Jacobin arguing against a national data center ban. In the piece, she called a moratorium on AI data centers “a massive strategic blunder for the left, and we should think through the global justice implications and follow-on effects.” It argued that environmental and climate activists would be better suited not courting a left-right coalition that doesn’t seem to have shared goals in the long term.
Her article was praised by more Abundance-leaning thinkers like Matthew Yglesias and pilloried by some of the more influential people in the anti-data center organizing space, such as Ben Inskeep of Citizens Action Coalition of Indiana. So I wanted to chat with her about the discourse around her piece. She humbly obliged.
The following conversation was lightly edited for clarity.
So my first question is kind of a broad one and perhaps a suitable polemic to open with: are data center moratoria (bans) “slopulism”?
Haha, oh no. I don’t know if I have a working definition of that term.
“Slopulism” is colloquially known as low-effort or performative populism slop that is focused on emotional gratification and elite resentment instead of substantive policy.
I think, sometimes? Moratoria have been proposed at a lot of different levels in a lot of different forms. With the national moratorium, as written in the AI Data Center Moratorium Act [proposed by Senator Bernie Sanders and Representative Alexandria Ocasio-Cortez], I thought from a rhetorical and textual standpoint it was a pretty amazing document. I just don’t think it’s a great policy proposal, so maybe that’s a little bit closer, but I don’t think people working on that theory of change would see it as slopulism. They’re thinking of this as a negotiating tactic and thinking, how do we leverage this moment and make it clear to the tech industry they don’t have social license?
I wouldn’t personally call it slopulism. I just don’t think it’ll work. I don’t think it's effective but I'm not big on labels.
Personally, I come down sort of where you’re at on the yes-and-no kind of tack. There’s definitely some vibes based stuff going on, which you address in your piece, but historically there’s a pretty long legacy of advocacy campaigns for, well, let’s ban this until we’ve finished regulating it.
You write part of why a moratoria push can be a dead end is that the right and left coalitions pushing to stop data centers have different interests on other issues and that it may not follow that stopping data centers will result in a clean energy buildout, or the social policies to address job displacement.
When you talk about the left-right coalition, help me understand what’s driving the opposition and why you think it’s happening the way it is?
I think there’s a lot of layers here. It’s pretty complex. It’s well established there are left-right coalitions. I don’t think we have a great body of social science research but I think that is a solid working assumption. So I think the people who are a part of this, it’s easy for them to come together and stop a thing that’s happening near them. But I don’t think they’re going to agree on how we build a decarbonized, resilient grid. The people in that coalition are going to have vastly different perspectives on whether we want to decarbonize, what measures are feasible and worth paying for to get there. Same thing when it comes to the thornier questions about AI governance. The solution set is just not something the members of that coalition are going to agree on.
So it feels maybe on the ground like this really cool moment about rising up against these big forces. It’s cool. I get it. I was actually very much on board with that a while ago. And my views on that have shifted. I don’t think it’s going to be productive unless it’s coupled with a lot of very real coalition building work I don’t see happening.
I’ve had conversations with environmental activists about that issue. I did a Q&A with someone from Public Citizen about this particular issue right after the national data center moratoria was introduced with Senator Sanders. I asked, do you have any concerns about pushing for a moratoria on new tech infrastructure when this tool is also used by those trying to stop solar, wind and batteries? Is there any concern that in some communities it’ll go from data centers to renewables?
I wondered reading your piece if this is part of what you’re getting at here, that this backlash doesn’t necessarily seem to be rooted as much in a transition away from fossil fuels or building lots of new renewable energy.
I think in the absence of systematic research, it’s one of these things where people can see it the way they want, through their own lens.
I’ve been following this in a few different places in the country, especially through online Facebook groups, and there is a noticeable overlap between some of those Facebook groups and the content and many of the anti-renewable groups I follow. Some of the themes remind me of this piece I wrote about para-environmentalism. There’s a lot of places where it dips into conspiracy and fears about new technology, electro-magnetic radiation, sorts of places where a data center is mundane but can take on creepy, supernatural overtones in some of these groups. Before I was studying para-environmentalism more generally I was thinking we really need this left-right coalition to rise up against these companies. Now I’m much more cautious about where it’ll lead.
I know Twitter isn’t real life, but the discourse around your work – those who have criticized it – are saying, why can’t we do both? Why can’t we go after the data center sector without potentially heading towards that form of politics you’re afraid of?
I don’t think it's the moratoria necessarily but the left-right blocking approach.
There’s a couple things I want to make discernments about. I want to make a discernment between people who want to stop a data center and a moratorium that’s more of a blanket, larger regional or national thing. I do think there are data centers being sited in really bad places, under really bad agreements. They shouldn’t move forward.
There’s bad data centers and there’s okay data centers and we need to be discerning between them. There’s also normal processes in this country for siting large facilities, whether they’re county level zoning commissions and something else.
But to your question of why can’t we do both, we could have a viable left-right anti-tech organizing that makes real demand for how we go about the lithium and AI age if people were investing in the social infrastructure necessary to make that happen. We’re very far from it because the framing of stopping a thing… We need people who are convening real conversations about what to do. I think they’re focused on stopping a thing.
I don’t know if they’re focused on whether we need universal basic income, a public wealth fund or something else, in a way that’s across the aisle. That would be a whole movement building infrastructure and it’s one we need if we’re going to decarbonize.
But that’s not what I am seeing – I’m seeing NGOs funded by wealthy and non-transparent donor-advised funds focused on some parts of the country and not others. We’re not getting to having those conversations happening or even having a shared media reality.
Can you go a bit deeper on how a situation where there is a national moratoria results in equity concerns? How are those less fortunate hurt by that?
There are three things I am concerned about. The first thing is that people who are better organized because they have more resources say we need a national moratoria which pushes development to regions with weaker organizing. Maybe they have weaker environmental and social regulations. I’m concerned about that because there’s a huge history of that happening across different regions and industries.
The second thing I am concerned about is driving up the cost of computation in ways that would make AI less affordable and accessible for people who may be able to use it for a variety of things. I realize that’s controversial for the segment of the population who thinks AI is useless but I think it’s tremendously valuable and I want a world where everybody has access to these capabilities and I think it’s made less likely by making computation less expensive.
The third thing, which I didn’t have room in my piece to address, is to what extent this moment is about the data centers. This is a new focus for the climate movement, which is understandable because there’s been a sideshift away from climate and the Trump administration has put everything in such a dire place that they need wins to hold on to. I’m worried about whether that displaces energy and funding away from other environmental issues. Are we taking space away from other priority areas? I’m not saying we know about those things but these are concerns we need to focus on. And if they’re not concerns, that’s good news. But we should think of them.
On that note, on the bigger question, do you believe artificial intelligence and these data centers are a net positive or a net negative for the effort to solve for climate change?
I think it’s too soon to say what the net effect will be and that net effect will be indirect. We can count the carbon emissions from these and say, great we have a whole new industrial sector to contend with among all these other industries we’re trying to decarbonize. And it’s bad from that point of view.
Then you have efficiencies that AI might discover. I have no clue about the extent of that.
Then you have AI impacting the information ecosystem, what they want to believe and what they want to do. Maybe the greatest impacts of AI will be it causes people to take climate more seriously. Or ways through social media that convince people it is a hoax.
It’s hard to measure all these factors and speculations against each other. So I have no idea what the net effect will be on climate and I don’t believe anyone who says they know what it’ll be at this point.
But the data centers – from your perspective, is this boom helping or hurting?
I think it’s definitely a setback. But if I look at the whole picture of climate change I think this is more tractable than some of the challenges we have with decarbonization. Number one, we know how to decarbonize data centers. It’s a lot harder than something like cement where we don’t know how to stop the emissions themselves. I think agriculture is really challenging to decarbonize – it’s mixed up in what people eat and land use. Data centers is a problem. But it seems tractable because of that.
We also have all these people working on this. All of these climate professionals who’ve pivoted to framing their work into being about AI. I think we have the knowledge and the personnel to do it. If I compare data centers to other parts of decarbonization, it’s not on the top of my list of things I’m worried about. But it is tough – we knew we had this many tonnes to deal with and now we’re adding things. It’s a challenge but I want to have perspective about the challenge.
Can I close on a fun question?
Sure.
What’s the last song you listened to?
Oh, gee. It was some terrible ‘80s song because my kind is really into that kind of music right now. The one that sticks out is “Sunglasses At Night,” which is always playing in the Buffalo airport.