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A handful of startups are promising better, cheaper, safer water purification tech.

The need for desalination has long been clear in water-scarce regions of the planet. But with roughly a quarter of the global population now facing extreme water stress and drought conditions only projected to intensify, the technology is becoming an increasingly necessary tool for survival in a wider array of geographies.
Typically, scaling up desalination infrastructure has meant building costly, energy-intensive coastal plants that rely on a process called reverse osmosis, which involves pushing seawater through semi-permeable membranes that block salt and other contaminants, leaving only fresh water behind. Now, however, a number of startups are attempting to rework that model, with solutions that range from subsea facilities to portable desalination devices for individuals and families.
They could find potential customers across the globe. Many countries in the Middle East — including Saudi Arabia, Israel, Bahrain, Kuwait, and Qatar — rely on desalination for the bulk of their municipal water. Meanwhile, drought-prone regions from Australia to the Caribbean and California have also turned to the technology to shore up supply. But as the Iran war has underscored, this vital infrastructure is increasingly being treated as a military target, exposing a significant vulnerability in a resource relied upon by hundreds of millions.
One more resilient alternative is to move the plants underwater — making them more difficult to target while also harnessing subsurface pressure to do some of the energy-intensive work of desalination.
“I came up with the idea of using natural pressure to run the process,” Robert Bergstrom, a veteran of the water industry and CEO of the desalination startup OceanWell, told me. That meant “putting the membranes in a place where it’s already 800 pounds [of pressure] per square inch” — e.g. inside pods on the ocean floor, each capable of producing 1 million gallons of freshwater daily. By using the natural pressure of the ocean to drive the reverse osmosis process, this approach cuts energy use by about 40%, he said, thus slashing the system’s largest operating cost: electricity.
OceanWell’s design maintains a lower internal pressure within each pod than the surrounding environment, causing seawater to flow passively inside and push through membranes — just like on land, but without the high-pressure pumps. Compact pumps inside the pods then push the freshwater up a pipeline to the shore, while the resulting brine dissipates in the deep ocean.
The method also helps solve another problem with conventional desalination: environmental impact. Today’s facilities typically produce a more concentrated brine that they discharge at the ocean’s surface, which is more disruptive to marine ecosystems. The plants also frequently cause damage to organisms large and small by either trapping them against water intake screens or pulling them into the plant itself. That’s been a big sticking point when it comes to permitting these facilities, especially in California where the startup is based. OceanWell’s system, Bergstrom said, is able to filter out larger organisms while allowing microscopic ones to pass through the pods and return to the ocean.
The company began a trial last year in partnership with Las Virgenes Municipal Water District in southern California, testing its system in a freshwater reservoir full of marine life to verify its safety. Next it will test its pods in the ocean before undertaking a pilot in a to-be-determined location — California, Hawaii, and Nice in southern France are all contenders. If all goes according to plan, OceanWell will follow that up with a full-fledged commercial system targeted for 2030.
But it’s not the only startup pursuing underwater desalination — or even the one with the most aggressive timeline. Two years ago, Norwegian startup Flocean spun out of the subsea pump specialist FSubsea with a similar technical approach and a plan to deploy its first commercial system off Norway’s western coast this year. Flocean has already logged over a year of testing in the deep ocean, a stage OceanWell has yet to reach.
OceanWell thinks it can differentiate itself by meeting the unusually stringent permitting required in California. “If we can get it done in California, then the rest of the world will follow,” Bergstrom told me, meaning more resilient, more energy-efficient freshwater infrastructure for all. But it’s a high bar. The last major effort to build a desalination facility in the state led to a long-running fight that ended in 2022 with a rejection. Over 100 groups opposed the facility proposed for Orange County, citing risks to marine life, as well as high energy requirements and costs, with many arguing that alternatives — such as conservation and wastewater treatment — would be more superior options.
Megan Mauter, an associate professor of civil engineering at Stanford, thinks the groups may have a point, especially when it comes to overall system costs. The high capex of desalination can be hard to justify in California, she told me, since the state doesn’t need it 100% of the time, only in bad drought years. For example, just a few weeks ago, The Wall Street Journal reported that San Diego County’s desalination plant, by far the largest in California, now has a surplus of desalinated water that it’s looking to sell to drought-ridden Western states such as Nevada and Arizona.
And while desalination startups purport to cut overall system costs, she has her doubts about that. “The energy savings that they’re going to get are offset by some pretty high increased costs of the other elements of their plant designs,” Mauter told me. “In a subsea system, you’ve got these unproven and not mass-manufactured skids. You’ve got subsea installation, and then mooring it, and putting in pipelines that you’ve got to maintain all the way to land. You’ve got to convey water back to shore, which takes energy, and you are going to have significantly higher maintenance burdens in an open ocean environment.”
Despite her reservations, she certainly sees the appeal of non-traditional water sources, “even at costs that would have been totally infeasible a decade ago.” Municipal planners are staring down a future of worsening drought at the same time that states in the Colorado River basin remain locked in contentious negotiations over water rights, debating how to allocate cuts as river flows have declined nearly 20% since 2000. California’s narrow continental shelf also makes it an ideal environment for subsea desalination, as having deep water close to shore allows the system to harness pressure depths while minimizing the length of the pipeline needed to transport freshwater to land. Norway is also favored in this way.
“I don’t know whether the cost gaps can be solved, but I bet that the technology gaps could be solved,” Mauter told me.
Ultimately, she thinks the binding constraint is likely to be regulatory rather than technical. “Permitting is going to be a nightmare unless something fundamentally changes,” she said. Bergstrom told me that OceanWell is currently working with the California State Water Resources Control Board to revise its rules that govern desalination facilities in order to account for new technologies, though how long that process will take is anyone’s guess.
There’s one idea emerging in this ecosystem that largely sidesteps the regulatory constraints that control our land and seas. The startup Vital Lyfe has developed a portable desalination unit roughly the size of a small cooler that allows individuals and households to produce freshwater on demand with reverse osmosis — effectively decentralizing the desalination industry in the same way that the startup’s founders, former SpaceX engineers, helped decentralize internet infrastructure with Starlink.
“We’ve seen this paradigm shift coming out of Starlink that traditional, large, centralized, systems are very expensive,” Vital Lyfe CEO Jon Criss told me. “They’re hard to deploy and hard to scale up when you really need them.”
After raising a $24 million seed round in December, the startup launched its first product a few weeks ago, which retails for $750. At that price point, it’s a great deal for sailors spending days or weeks at sea, but likely too expensive for the individuals in remote communities far from water infrastructure that might need it most. Criss’s goal is to quickly iterate on this first product to bring more affordable models to the market in short order.
Portable desalination devices aren’t anything new in and of themselves — they’ve been used in military, maritime, and humanitarian scenarios for decades. The startup’s breakthrough, Criss explained, is more about manufacturing efficiency than technology. “We went all the way back, looked at why every component was designed and how to redesign it for high rate manufacturing. So we were able to substantially drop the cost of ownership and operation of these things.”
You’ll soon find Vital Lyfe’s product in big box retail stores, Criss said, though he also aims to partner with large-scale desalination facilities and utilities to help boost their output. Either way, the startup is already generating buzz — it’s seen significant inbound interest as of late, as the inherent resilience of its small system stands in sharp contrast to the vulnerability of conventional desalination infrastructure now being targeted in the Middle East.
The company is scaling up to meet the moment, building out a facility in Los Angeles county that Criss said will eventually produce 120 portable units per hour. He’s aiming to start production by summer’s end, ramping to full capacity by October. “Within the next three years we plan to account for about 10% of total membrane production at Vital Lyfe alone,” he told me, referring specifically to the production for the desalination industry.
The future of the industry, of course, could look like any combination of all of these approaches — portable devices, conventional plants on land, and modular systems at sea. What seems certain is that as the globe continues to heat up, so will desalination tech.
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This week’s conversation is with Duncan Campbell of DER Task Force and it’s about a big question: What makes a socially responsible data center? Campbell’s expansive background and recent focus on this issue made me take note when he recently asked that question on X. Instead of popping up in his replies, I asked him to join me here in The Fight. So shall we get started?
Oh, as always, the following conversation was lightly edited for clarity.
Alright let’s start with the big question: What is a socially responsible data center?
So first, there’s water, which I think is pretty solvable.
Part of me thinks water is not even the right thing to be focusing on necessarily, and it’s surprising that it became at least for a while the center of the controversy around data centers.
I think there’s energy, which is mostly a don’t-raise-people’s-bills kind of thing. Or in extreme cases, actually reducing people’s access to energy.”
I think air pollution is another key. This is one of the biggest own-goals our [climate] space is making, because people are installing behind-the-meter power and we can talk about why they’re doing that, the shifting reasons, but the real shame in it is you really shouldn’t have to run those 24/7. If you’re building your own power plant, it should enable you to get a grid connection, because you’re bringing your own capacity and they can provide you firm service, and you should only have to run that gas plant 1% of the year, so air pollution is a non-issue. If only the grid and its institutions could get their act together, this is a no-brainer. But instead people run them 24/7.
There’s noise, which has been very misunderstood and bungled on a handful of well-known projects. That’s just a do-good engineering and site layout type of problem.
And then there’s other. Beyond the very concrete impacts of a data center, what else can it do for the community it's siting itself in? That’s going to be specific for every community.
There’s going to be a perspective that data centers are takers. They get tax incentives. They’re this big new thing. If data centers were to bring something compelling when [they’re] siting in communities, and it is specific to whatever they’re dealing with, maybe they’d be considered socially responsible.
I don’t think I have the master answer here. Everyone’s trying to figure it out.”
What do you hear from other folks in decarb and climate spaces when you ask this question? Do you hear people come up with solutions, or do they knock down the entire premise of the question — that there isn’t such a thing as a socially responsible data center?
You get both. You definitely get both. It depends on who you're talking to.
I can understand both sides of the equation here. There’s definitely solutions, first of all. I do think there’s a group of people whether it is in the energy world or the data center world or tech who would have this incredulous disbelief that anyone could not want what they’re doing. And that then, after being poked and prodded enough, transforms into a very elitist, almost pejorative explanation of everybody’s just NIMBYs.
I think that’s really unproductive. It kind of just throws gas on the fire.
But there’s a lot of people working on solutions, too. The non-firm grid service thing is just a huge opportunity. To be able to connect these sites to the grid in such a manner they either get curtailed some small amount of hours per year or they show up with accredited capacity, absolving them from curtailing. I mean, we can do that. It’s very doable.
The second question becomes, what are the forms of accredited capacity that can be deployed quickly? I think that’s where there’s a lot of cool stuff around VPPs and such. Sure, build a gas power plant, run it once or twice a year. If anything that’s good for a community — back-up power at grid scale.
There’s also other solutions. A really cool effort right now, former Tesla people building a purely solar and battery DC microgrid in New Mexico.
And there’s also a lot of inertia. The folks making decisions about data centers have been doing stuff a certain way for 20 years and it’s hard to change. The inertia within the culture combined with the enormous pressure to deploy just makes it less dynamic than one would hope.
On my end, I’ve been grappling with the issue of tax revenue. We’re seeing a declining amount of money for social services, things that can really help people for both personal and academic reasons. There's quite a bit a lot of people could say on that topic. At the same time, this is another form of industrial development. People are upset at the amount of resources going to this specific thing.
So when it comes to the data center boom in general, where do you stand on social cost-versus-benefit analysis?
That’s a good question. I’m not an expert. I’m mostly just someone who designs energy projects. But I can say where I’m at personally.
Yeah, but isn’t everyone in the energy space talking about data centers? Shouldn’t we all be thinking about this?
Of course. I’m not in a place to proclaim what is right but I’ll tell you where I’m at right now.
With any large-scale industrial build out it is tough relative to other technological changes that were simpler at the infrastructure layer. Like, the smartphone. Massive technological change but pretty straightforward in a lot of ways. But industrial buildout stresses real physical resources, so people have much more of an opinion of whether it’s worth it or not.
I’m pretty optimistic about AI generally. It’s very hand-wave-y. It’s hard to cite data or anything, because we’re talking about something that hasn’t happened yet, but I’m very optimistic about increasing the amount of intelligence we have access to per person on Earth.
A similar thing I think about is when everyone stopped getting lead poisoning all the time, we all jumped five IQ points and killed each other less. Intelligence is good. A lot of our story as a species is about increasing intelligence and learnings-per-person so we can do more. The idea that we would be able to synthesize it, operate it as a machine outside of our own bodies. It feels pretty inevitable.
There’s questions about what that [AI] will do to the economy and jobs, which is what people are really concerned about and is the case with any major technological change.
Are data centers being deployed at a rate and in a way that is responsible? Like, does it need to be this fast? That’s a question people ask and that’s in a way the question being posed by the moratoriums. They’re not saying let’s ban this forever. They’re saying, let’s take a breather. And I do understand that.
There’s a lot of good solutions that could just be pursued and it’s hard for me to separate my feelings about the current path data centers are taking from what I think is objectively right. We could just be doing way better.
On the energy front, what do you make of the way our energy mix — carbon versus renewables, our resilience — is headed? And where do you think we’re heading in five years?
For the energy and climate world, this is the real question. Data centers are a complicated thing but at the end of the day, for us, they’re a source of electricity demand.
From an electricity perspective, there’s been no growth for 20 years. So the theory of addressing climate change was, as the old stuff breaks we’ll replace it with new clean stuff. That was what we were doing, while saying, a lot of the old stuff we’ll keep around. We’ll layer on the new clean stuff.
It was always the case though that we could enter a new phase of electricity growth. Actually, five years ago, when the phrase “electrify everything” was coined, it explicitly became our goal! We were going to massively and rapidly grow the electricity system in order to switch industry, heating, and transport off of fossil fuels. That’s the right prescription, the right way to do it.
My understanding of it is that while this feels really big, because we haven’t grown in so long, compared to the challenge we were all talking about doing is not big at all. It increases the challenge by 15% or 20%. That’s meaningful. But it just seems like we should be able to do this.
From a climate perspective, as someone who’s been trying to do everything I can on it for a while now, I can’t help but feel a little dismayed that today the growth we’re experiencing is some tiny, tiny percentage of what we actually set out to do. And it’s causing chaos. We’re institutionally falling apart from a single percent of what our goals should be.
This is the time for the electrification case. We can all demonstrate this is possible over the next few years. I think confidence in the electricity system as our energy path can remain high. Or this utterly fails, where it’s really hard to imagine governments and businesses making any sincere attempt at a high electrification pathway.
Plus the week’s biggest development fights.
1. LaPorte County, Indiana — If you’re wondering where data centers are still being embraced in the U.S., look no further than the northwest Indiana city of LaPorte.
2. Cumberland County, New Jersey — A broader splashback against AI infrastructure is building in South Jersey.
3. Washington County, Oregon — Hillsboro, a data center hub in Oregon, is turning to a moratorium.
4. Champaign County, Ohio — We’re still watching the slow downfall of solar in Ohio and there’s no sign of it getting any better.
5. Essex County, New York — Man oh man, what’s going on with battery storage in rural pockets of the Empire State?
Mounting evidence shows that Republican voters are rapidly turning against artificial intelligence.
The data center backlash is causing a crisis of faith amongst American conservatives over land use, energy abundance, and corporate regulation. The Republican Party — not to mention the politics of AI infrastructure — may never be the same.
In the last week, I’ve seen a surge of Republican politicians pushing to temporarily ban data centers in conservative states. In South Carolina, Representative Nancy Mace, a leading GOP gubernatorial primary candidate, called for a statewide moratorium on new data centers. In Texas, the sitting agriculture commissioner Sid Miller proposed the same for the Lone Star State. Ditto in North Dakota where the idea got backing from a GOP primary candidate for a Public Service Commission seat.
I also witnessed a wave of anti-data center sentiment bursting forth online over the last few weeks. Major figures in the online right like Matt Walsh and Tucker Carlson have been posting videos lambasting the pace and practices of the data center boom, joined by a flood of commentary on YouTube and conservative video platforms like Rumble. On X and Facebook, the right has split into factions with figures like Marjorie Taylor Greene siding with activists while other pundits and personalities play data center defense, mocking critics as misinformed and antithetical to free market conservatism.
“Right now, frankly, anti-AI politics, anti-data center politics, that’s working for some people in some campaigns,” right-wing pundit Scott Jennings said Wednesday on his Salem News Channel show in a discussion with Republican Senator Dave McCormick of Pennsylvania, one of the biggest AI boosters in Congress.
Conservative and GOP-aligned political and policy advisers told me all of this ruckus is a lagging indicator for genuine anger amongst their voters. “It’s a collision between the Republicans’ traditional pro-business identity and a new populist identity,” Chris Wilson, CEO of political data firm EyesOver, told me in an interview Wednesday. “The old Republican consensus would’ve been pretty straightforward. The challenge is you have this emerging Republican electorate asking who owns this? Who is consuming it? Who is it going to benefit?” Wilson previously founded GOP polling firm WPA Intelligence.
It’s all in the data, pun intended. On Friday, GOP pollster Frank Luntz posted about this anxiety over data center development spreading to “regions led by both Democrats and Republicans.” Luntz pointed to a new Gallup poll confirming a trendline we reported in February using Heatmap Pro data: Opposition to data centers in GOP areas rose more than 300% over the previous six months.
Other recent data points make it obvious Trump Country is turning against data centers, such as in New Jersey, where a Stockton University poll found nearly half of Republican voters would support a data center ban “in the town where they live.” Meanwhile, new analysis out of Houston University in Texas found roughly 45% of Republicans in that city’s metro area would oppose a data center within a mile of their home.
Let’s be honest, here — those are approaching offshore wind-levels of abysmal support.
“The fact the polling has changed so negatively so quickly has shown there is very real concern, very real worry about what these data centers are doing and how they affect a region,” said Will Reinhart, a senior fellow at the American Enterprise Institute. Reinhart admitted that with the way winds are blowing, there may be a “very real” possibility that a major 2028 Republican candidate for president supports a national data center moratorium. The fact Florida Governor and 2024 candidate Ron DeSantis has been so critical of data center development “is a bellwether.”
“I would imagine there’s going to be more support for [moratoria], especially as energy prices are going to continue to rise. To me it feels like this is coming. What this portends for a larger electorate is you’ll have a push and pull. You’ll have some regions that want to see development and know they can benefit from a data center. Some regions are going to say no, we don’t want this.”
This level of profound opposition threatens to disrupt what was once Republican political consensus behind land use policy and energy development. Plainly, even once catnip for the GOP like a fossil-friendly permitting approach could face political hurdles in the future if Republican voters don’t want pipelines to power the largest driver of new energy demand.
Perhaps it’s understandable then why so many figures on the Right are coming to defend data centers. The leading counterargument? Data center opponents are agitators armed with misinformation and backed by foreign governments trying to undermine American dominance in artificial intelligence. Pro-AI advocates are seizing on the idea, as is Shark Tank magnate Kevin O’Leary (with lackluster results). Conservative energy pundits in D.C. are asking GOP lawmakers to investigate whether foreign funding is playing a role in the backlash. It’s even endorsed by Interior Secretary Doug Burgum, who said last week at a conference in Alaska that some of the opposition was funded by “foreign-sourced dark money.”
“I worry about us on the Build Baby Build where we’re still running into this thing where there are some states that are literally passing bans on AI data centers,” Burgum said, “and it’s not organic and local.”
When it comes to swaying skeptical members of the public, blaming outsiders for local conflicts over energy and tech infrastructure development is unlikely to work. The past is very much prologue here; some Republicans have long argued — with scant evidence — that foreign adversaries and wealthy Europeans are quietly puppeteering the American environmental movement. But we’ve never seen the national discourse ever pick up the topic, really. Meanwhile, we all know this strategy never really worked when defending solar farms from opposition in rural areas.
Republican energy politics strategist Chris Johnson told me that ironically, the solar and wind fights of recent years laid the groundwork for openness to conspiracies about technology as well as “muscle memory built for NIMBYism, to fight against anything.”
“There has to be this much more empathetic effort to meet people where they’re at,” Johnson said, adding he believes the conflicts over solar and farmland became an example of a “mistake” that wound up undermining other GOP priorities.
“The overemphasis on solar’s land use and the imagery of farmland being taken by solar panels like a scene out of Blade Runner, that is not helpful when you’re now seeing an environment with such tremendous growth in energy demand,” he told me. “I think it was a mistake for folks on the right to go so hard against some technologies we clearly need right now.”
All this being said, all hope is not lost for the right-coded AI and data center optimists out there.
David Blackmon, a longtime lobbyist for oil and gas based in Texas who writes about energy for The Daily Caller, told me how this backlash reminded him of the fracking boom of the 2010s. Perhaps famously to those in oil and gas, scares about water and air pollution from fracking were plentiful throughout that era, typified by the film Gasland — specifically a viral segment from the film involving flammable water from a faucet. The fracking boom ran through rural and often conservative-leaning towns and counties, and Blackmon remembers companies were “pretty close to losing our license to operate” in major parts of the shale patch “because of the ham-handed way we handled communications and public outreach.”
“This pretense that all the opposition to their projects is somehow bussed in from other places, or amounts to astroturf, is the down-playing of real, valid public concerns that are raised related to their projects,” he said. “The data center industry, at least in a few high profile cases, has really made a mess of things. It’s a lack of understanding of the industry. The case hasn’t been effectively made at a national level, or a local level. Why is this big industrial complex being plopped down?”
Blackmon and many others in conservative political circles believe the pathway to regenerating support for data centers rests in effectively communicating local benefits. The Rainey Center, another right-leaning D.C. organization, shared new polling with me that shows educating voters about policies like President Trump’s Ratepayer Protection Pledge makes them overall more likely to support AI data centers. “The public isn’t opposed to data centers, they’re opposed to paying for them on their power bill,” Hunt told me. “The industry’s social license is being written right now.”
This is also how some Republican AI and data center optimists in Congress seem to think.
Speaking with Scott Jennings on his show Wednesday, Dave McCormick expressed his belief data centers can be “economic engines.” But he, too, stressed that data center developers should fulfill a “covenant” with the communities hosting them.
“When these data centers come to town, they need to bring more energy than they use. So they should lower energy prices, not raise them. They need to have water recycled so it’s a closed-loop system. They need to make commitments on what they’re going to bring to the tax base. They need to promise to use local workers. I think if that covenant is in place most communities are going to opt in,” McCormick said. “But there’s a lot of disinformation, a lot of lies out there about it. And frankly the Chinese are behind a lot of it, Scott. ”
So where does this leave us? I believe we’ll see more Republican-led counties, states, and congressional offices back restrictions of some kind on data centers, as well as new rules and regulations on the burgeoning sector’s energy and water impacts. Whether the GOP’s traditionally business-friendly orthodoxy is permanently fissured by the data center backlash is yet to be determined. But we might be about to see a Republican race to a populist top on this issue — or bottom, depending on where you’re sitting.
“If they’re just pro data centers, that’s a problem,” Wilson, the GOP pollster, told me. “If they’re pro-AI, that idea is still politically safe, and it’s safer than being anti-growth or anti-technology. You don’t want to be perceived that way as a Republican.” Republican voters will still be supportive of AI competitiveness, beating China, domestic infrastructure, and lower energy bills, he said. But they’ll be skeptical of taxpayer subsidies for data centers, straining on energy and water supplies, secrecy around data center deals, or use of eminent domain.
“Vulnerabilty emerges when support for data centers is perceived as support for big corporate interests over local control,” Wilson concluded.
Editor’s note: This story has been updated to correct Wilson’s title.