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Shine Technologies is getting close to breakeven — on operations, at least — by selling neutrons and isotopes.

Amidst the frenzied investment in fusion and the race to get a commercial reactor on the grid by the 2030s, one under-the-radar fusion company has been making money for years. That’s Shine Technologies, which has been operating in some form or another since 2005, making neutrons for materials testing and nuclear isotopes for medical imaging, all while working toward an eventual energy-generating reactor of its own.
“I think we can moonshot ourselves to net energy,” Greg Piefer, founder and CEO of Shine, told me, referring to the point at which the energy produced from a fusion reaction exceeds the energy required to sustain it. “But I don’t think we can moonshot ourselves to break even costwise.”
Rather than trying to build a full-scale reactor that can produce net energy via a self-sustaining fusion reaction right off the bat, Shine uses a particle accelerator to drive a series of small-scale fusion reactions. When high-energy ions connect with fuels, such as tritium or deuterium, they undergo a fusion reaction that produces high-energy neutrons and specialized isotopes more often generated for use in industry via fission.
Piefer, who has a PhD in nuclear engineering from the University of Wisconsin-Madison, started up his company by making neutrons for materials testing in the aerospace and defense industries. Unlike other forms of radiation, such as X-rays, neutrons can penetrate dense materials such as metals, hydrogen-containing fuels, or ceramics, making it possible to spot hidden flaws. An otherwise invisible crack in a turbine blade, for example, could still block or scatter neutrons, while contamination from water or oil would absorb neutrons — making these faults clear in a radiographic image.
Scientists also use neutrons to test nuclear fission fuel by identifying contamination and verifying uranium enrichment levels. According to Piefer, Shine produces the neutrons used to test half of all fission fuel today. “Fusion actually already enables the production of 50% of the fission fuel in this country,” he told me.
My mind was blown. I didn’t understand how fusion — a famously expensive endeavor — could be an economically viable option for these applications.
Piefer understood. “I’ll sit here in one breath and I’ll tell you fusion is way too expensive to compete making electricity, and in another breath that it’s much cheaper than fission for making isotopes and doing testing,” he said. As Piefer went on to explain, if the goal isn’t net energy, you can strip the fusion reactor of a good deal of complexity — no superconducting magnets, complicated structures to produce tritium fuel, or control systems to keep the burning fusion plasma contained.
With a simplified system, Piefer told me, it’s much easier to produce a fusion reaction than a fission reaction. The latter, he explained, “operates on the razor’s edge of something called criticality” — a self-sustaining reaction that must be precisely balanced. If a fission reaction accelerates too quickly, power surges dangerously and you get a disaster like Chernobyl. If it slows, there’s simply no reaction at all. Plus, even after a fission reactor shuts down, it keeps producing heat, and thus must be actively cooled. But when it comes to fusion, there’s no danger of an out of control power surge, because, unlike fission, it’s not a chain reaction — if the input conditions change, fusion stops immediately. Furthermore, fusion produces no heat after the reaction stops.
Some of Shine’s customers include manufacturers of turbine blades and explosives such as the U.S. Army and GE Hitachi, as well as the biopharmaceutical companies Blue Earth Therapeutics and Telix Pharmaceuticals. Piefer told me that the company is now “on the verge of essentially breakeven” — no fusion pun intended — when it comes to its operating expenses. These days, it’s reinvesting much of its revenue to build out what Piefer says will be the largest isotope production facility in the world in Wisconsin. Isotopes are created when high energy neutrons strike stable elements, causing the nuclei to absorb the neutron and become radioactive. The isotope’s radioactive properties make them useful for targeting particular tissues, cells, or organs in medical imaging or focused therapies..
Shine’s in-progress facility will primarily produce molybdenum‑99, the most commonly used isotope for medical imaging. The company already operates one smaller isotope facility producing lutetium-177, which features in cutting-edge cancer therapies.
Compared to materials testing, producing medical isotopes has required Shine to increase the temperature and thus the efficiency of its fusion target. Subsequent applications will require greater efficiency still. The idea is that as Shine applies its tech to increasingly challenging and energy-intensive tasks, it will also move step by step toward a commercially viable, net-energy-generating fusion reactor. Piefer just doesn’t know what exactly those incremental improvements will look like.
The company hasn’t committed to any specific reactor design for its fusion energy device yet, and Piefer told me that at this stage, he doesn’t think it’s necessary to pick winners. “We don’t have to, and don’t want to,” he said. “We’ve got this flexible manufacturing platform that’s doing all the things you need to do to get really good at making fusion systems, regardless of technology.”
Fusion energy aside, the company doesn’t even know how it’s going to reach the heat and efficiency requirements needed to achieve its next target — recycling spent fission fuel. But Piefer told me that if Shine can get there, scientists do already understand the chemistry. First, Shine would separate out the long-lived, highly radioactive waste products from the spent fuel using much the same approach it uses for isolating medical isotopes, no fusion reaction needed. Then, Piefer told me, “fusion can turn those long-lived wastes into short-lived waste” by using high-energy fusion neutrons to alter the radioactive nuclei in ways that make them decay faster.
If the company pulls that off — a big if indeed — it would then move on to building an energy-generating reactor. Overall, Piefer guesses this final stage will wind up taking the fusion industry “more time and money than most people predict.” Perhaps, he said, investors will prove willing to bankroll buzzy fusion startups far longer than their ambitious timelines currently imply. But perhaps not. And in the meantime, he thinks many companies will end up turning to the very markets that Shine has been exploring for decades now.
“So we’re well positioned to work with them, well positioned to help create mutual success, or well positioned to use our position to move ourselves forward,” Piefer told me, hinting that the company would be interested in making acquisitions.
Indeed, some fusion companies are already following Shine’s lead, eyeing isotopes as an early — or primary — revenue generating opportunity. Microreactor company Avalanche Energy eventually wants to replace diesel generators, but in the meantime plans to produce radioisotopes for medical and energy applications. U.K.-based fusion company Astral Systems is also making desktop-sized reactors, but with the central aim of selling medical isotopes.
If too many companies break their promises or extend their timelines interminably, as Piefer thinks is likely, more and more will come around to the pragmatism of Shine’s approach, he said. “Near term applications are increasingly talked about,” Piefer told me. “They’re not the highlight of the show yet, but I’d say the voice is getting louder.”
So while he still doesn’t have any idea what the final form for Shine’s hypothetical fusion power plant will take, in his mind the company is leading the race. “I believe we’re actually on the fastest path to fusion commercialization for energy of anybody out there,” Piefer told me. “Because commercial is important to us, and it always has been.”
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According to a new analysis shared exclusively with Heatmap, coal’s equipment-related outage rate is about twice as high as wind’s.
The Trump administration wants “beautiful clean coal” to return to its place of pride on the electric grid because, it says, wind and solar are just too unreliable. “If we want to keep the lights on and prevent blackouts from happening, then we need to keep our coal plants running. Affordable, reliable and secure energy sources are common sense,” Chris Wright said on X in July, in what has become a steady drumbeat from the administration that has sought to subsidize coal and put a regulatory straitjacket around solar and (especially) wind.
This has meant real money spent in support of existing coal plants. The administration’s emergency order to keep Michigan’s J.H. Campbell coal plant open (“to secure grid reliability”), for example, has cost ratepayers served by Michigan utility Consumers Energy some $80 million all on its own.
But … how reliable is coal, actually? According to an analysis by the Environmental Defense Fund of data from the North American Electric Reliability Corporation, a nonprofit that oversees reliability standards for the grid, coal has the highest “equipment-related outage rate” — essentially, the percentage of time a generator isn’t working because of some kind of mechanical or other issue related to its physical structure — among coal, hydropower, natural gas, nuclear, and wind. Coal’s outage rate was over 12%. Wind’s was about 6.6%.
“When EDF’s team isolated just equipment-related outages, wind energy proved far more reliable than coal, which had the highest outage rate of any source NERC tracks,” EDF told me in an emailed statement.
Coal’s reliability has, in fact, been decreasing, Oliver Chapman, a research analyst at EDF, told me.
NERC has attributed this falling reliability to the changing role of coal in the energy system. Reliability “negatively correlates most strongly to capacity factor,” or how often the plant is running compared to its peak capacity. The data also “aligns with industry statements indicating that reduced investment in maintenance and abnormal cycling that are being adopted primarily in response to rapid changes in the resource mix are negatively impacting baseload coal unit performance.” In other words, coal is struggling to keep up with its changing role in the energy system. That’s due not just to the growth of solar and wind energy, which are inherently (but predictably) variable, but also to natural gas’s increasing prominence on the grid.
“When coal plants are having to be a bit more varied in their generation, we're seeing that wear and tear of those plants is increasing,” Chapman said. “The assumption is that that's only going to go up in future years.”
The issue for any plan to revitalize the coal industry, Chapman told me, is that the forces driving coal into this secondary role — namely the economics of running aging plants compared to natural gas and renewables — do not seem likely to reverse themselves any time soon.
Coal has been “sort of continuously pushed a bit more to the sidelines by renewables and natural gas being cheaper sources for utilities to generate their power. This increased marginalization is going to continue to lead to greater wear and tear on these plants,” Chapman said.
But with electricity demand increasing across the country, coal is being forced into a role that it might not be able to easily — or affordably — play, all while leading to more emissions of sulfur dioxide, nitrogen oxide, particulate matter, mercury, and, of course, carbon dioxide.
The coal system has been beset by a number of high-profile outages recently, including at the largest new coal plant in the country, Sandy Creek in Texas, which could be offline until early 2027, according to the Texas energy market ERCOT and the Institute for Energy Economics and Financial Analysis.
In at least one case, coal’s reliability issues were cited as a reason to keep another coal generating unit open past its planned retirement date.
Last month, Colorado Representative Will Hurd wrote a letter to the Department of Energy asking for emergency action to keep Unit 2 of the Comanche coal plant in Pueblo, Colorado open past its scheduled retirement at the end of his year. Hurd cited “mechanical and regulatory constraints” for the larger Unit 3 as a justification for keeping Unit 2 open, to fill in the generation gap left by the larger unit. In a filing by Xcel and several Colorado state energy officials also requesting delaying the retirement of Unit 2, they disclosed that the larger Unit 3 “experienced an unplanned outage and is offline through at least June 2026.”
Reliability issues aside, high electricity demand may turn into short-term profits at all levels of the coal industry, from the miners to the power plants.
At the same time the Trump administration is pushing coal plants to stay open past their scheduled retirement, the Energy Information Administration is forecasting that natural gas prices will continue to rise, which could lead to increased use of coal for electricity generation. The EIA forecasts that the 2025 average price of natural gas for power plants will rise 37% from 2024 levels.
Analysts at S&P Global Commodity Insights project “a continued rebound in thermal coal consumption throughout 2026 as thermal coal prices remain competitive with short-term natural gas prices encouraging gas-to-coal switching,” S&P coal analyst Wendy Schallom told me in an email.
“Stronger power demand, rising natural gas prices, delayed coal retirements, stockpiles trending lower, and strong thermal coal exports are vital to U.S. coal revival in 2025 and 2026.”
And we’re all going to be paying the price.
Rural Marylanders have asked for the president’s help to oppose the data center-related development — but so far they haven’t gotten it.
A transmission line in Maryland is pitting rural conservatives against Big Tech in a way that highlights the growing political sensitivities of the data center backlash. Opponents of the project want President Trump to intervene, but they’re worried he’ll ignore them — or even side with the data center developers.
The Piedmont Reliability Project would connect the Peach Bottom nuclear plant in southern Pennsylvania to electricity customers in northern Virginia, i.e.data centers, most likely. To get from A to B, the power line would have to criss-cross agricultural lands between Baltimore, Maryland and the Washington D.C. area.
As we chronicle time and time again in The Fight, residents in farming communities are fighting back aggressively – protesting, petitioning, suing and yelling loudly. Things have gotten so tense that some are refusing to let representatives for Piedmont’s developer, PSEG, onto their properties, and a court battle is currently underway over giving the company federal marshal protection amid threats from landowners.
Exacerbating the situation is a quirk we don’t often deal with in The Fight. Unlike energy generation projects, which are usually subject to local review, transmission sits entirely under the purview of Maryland’s Public Service Commission, a five-member board consisting entirely of Democrats appointed by current Governor Wes Moore – a rumored candidate for the 2028 Democratic presidential nomination. It’s going to be months before the PSC formally considers the Piedmont project, and it likely won’t issue a decision until 2027 – a date convenient for Moore, as it’s right after he’s up for re-election. Moore last month expressed “concerns” about the project’s development process, but has brushed aside calls to take a personal position on whether it should ultimately be built.
Enter a potential Trump card that could force Moore’s hand. In early October, commissioners and state legislators representing Carroll County – one of the farm-heavy counties in Piedmont’s path – sent Trump a letter requesting that he intervene in the case before the commission. The letter followed previous examples of Trump coming in to kill planned projects, including the Grain Belt Express transmission line and a Tennessee Valley Authority gas plant in Tennessee that was relocated after lobbying from a country rock musician.
One of the letter’s lead signatories was Kenneth Kiler, president of the Carroll County Board of Commissioners, who told me this lobbying effort will soon expand beyond Trump to the Agriculture and Energy Departments. He’s hoping regulators weigh in before PJM, the regional grid operator overseeing Mid-Atlantic states. “We’re hoping they go to PJM and say, ‘You’re supposed to be managing the grid, and if you were properly managing the grid you wouldn’t need to build a transmission line through a state you’re not giving power to.’”
Part of the reason why these efforts are expanding, though, is that it’s been more than a month since they sent their letter, and they’ve heard nothing but radio silence from the White House.
“My worry is that I think President Trump likes and sees the need for data centers. They take a lot of water and a lot of electric [power],” Kiler, a Republican, told me in an interview. “He’s conservative, he values property rights, but I’m not sure that he’s not wanting data centers so badly that he feels this request is justified.”
Kiler told me the plan to kill the transmission line centers hinges on delaying development long enough that interest rates, inflation and rising demand for electricity make it too painful and inconvenient to build it through his resentful community. It’s easy to believe the federal government flexing its muscle here would help with that, either by drawing out the decision-making or employing some other as yet unforeseen stall tactic. “That’s why we’re doing this second letter to the Secretary of Agriculture and Secretary of Energy asking them for help. I think they may be more sympathetic than the president,” Kiler said.
At the moment, Kiler thinks the odds of Piedmont’s construction come down to a coin flip – 50-50. “They’re running straight through us for data centers. We want this project stopped, and we’ll fight as well as we can, but it just seems like ultimately they’re going to do it,” he confessed to me.
Thus is the predicament of the rural Marylander. On the one hand, Kiler’s situation represents a great opportunity for a GOP president to come in and stand with his base against a would-be presidential candidate. On the other, data center development and artificial intelligence represent one of the president’s few economic bright spots, and he has dedicated copious policy attention to expanding growth in this precise avenue of the tech sector. It’s hard to imagine something less “energy dominance” than killing a transmission line.
The White House did not respond to a request for comment.
Plus more of the week’s most important fights around renewable energy.
1. Wayne County, Nebraska – The Trump administration fined Orsted during the government shutdown for allegedly killing bald eagles at two of its wind projects, the first indications of financial penalties for energy companies under Trump’s wind industry crackdown.
2. Ocean County, New Jersey – Speaking of wind, I broke news earlier this week that one of the nation’s largest renewable energy projects is now deceased: the Leading Light offshore wind project.
3. Dane County, Wisconsin – The fight over a ginormous data center development out here is turning into perhaps one of the nation’s most important local conflicts over AI and land use.
4. Hardeman County, Texas – It’s not all bad news today for renewable energy – because it never really is.