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Getting a commercial reactor online by the 2030s doesn’t sound as crazy as it used to.
There’s a reason they call a seemingly impossible technological reach a “moonshot.” Over the years, the term has been used to refer to virtual reality, self-driving cars, and biometric identification such as DNA fingerprinting. Now, it’s fusion’s turn.
“Where we are on fusion is kind of where we were on getting to the moon when Kennedy gave his speech,” Phil Larochelle, a founding partner at Breakthrough Energy Ventures who leads its fusion investment strategy, told me, referencing John F. Kennedy’s 1962 speech about putting a man on the moon by 1970. “Did they have any idea how they were going to make a guidance computer that was actually going to get on the moon? No. Did they have the rockets that they needed that were strong enough to get to the moon? No. And so it’s kind of like that in fusion.”
There have already been some high-profile milestones over the past few years. Toward the end of 2022, the National Ignition Facility at Lawrence Livermore National Lab beat breakeven, creating a fusion reaction that produced more energy than it took to heat up the fusion plasma. Or when the startup Commonwealth Fusion Systems, a.k.a. CFS, announced that it had developed a new type of extremely powerful magnet to better contain and control superheated plasma. Now, startups and investors think the next decade will be critical for commercialization.
“When we started BEV, we kind of assumed that fusion was going to be too far off,” said Larochelle. But after talking with CFS and learning more about the company’s magnet tech, minds changed. Breakthrough invested in the company — and eventually three other fusion startups, too. “These better magnets matter a lot,” Larochelle told me. “It matters as much as the transistor did to a computer. It’s that level of component level breakthrough that totally changes the game.”
For the ordinary optimist, fusion energy might invoke a cheerful Jetsons-style future of flying cars and interplanetary colonization. For the cynic, it’s a world-changing moment that’s perpetually 30 years away. But investors, nuclear engineers, and physicists see it as a technology edging ever closer to commercialization and a bipartisan pathway towards both energy security and decarbonization.
To some extent at least, the data backs them up. According to the Fusion Industry Association, over 60% of all private fusion companies were founded in 2019 or later. And in the past three years alone, fusion companies have brought in over $5.1 billion, over 70% of the sector’s total funding since 1992.
“We would hope to see a breakeven moment by private companies in the next two to three years, by 2028-ish,” followed by a commercial reactor in the mid-2030s, Julien Barber, an investor at Emerson Collective, told me. Thus far, Emerson, which is headed by Laurene Powell Jobs, has invested in two fusion companies, CFS and Xcimer Energy.
The major players in the startup ecosystem say they’re on track to get there. “The progress has actually been faster than Moore’s law,” Ally Yost, senior vice president of corporate development at CFS, told me, “but people weren't looking at that.”
Moore’s law is a prediction — largely validated for decades — that the number of transistors on a microchip, and thus a computer’s processing speed, would generally double every two years. The performance of fusion reactors, especially the donut-shaped tokamak reactors that CFS uses, has historically improved at an even faster rate. But due to some midcentury researchers and technology enthusiasts overpromising on the near-term feasibility of fusion, cynicism remains. It also doesn’t help that the large, intergovernmental fusion megaproject known as ITER has consistently faced delays and huge cost overruns due to the technical complexity of the project, as well as the difficulty of wrangling 35 countries to work together.
Thus far, though, the private sector is faring better. CFS has raised over $2 billion, more than any other private company in the space. It uses an approach known as magnetic confinement fusion, which involves using strong magnets to confine fusion fuel in the form of a plasma. If you can keep the plasma dense enough and hot enough for long enough, atoms start fusing together, releasing a vast amount of energy in the process. ITER, as well as startups including Type One Energy, Thea Energy, and Renaissance Fusion are pursuing the same fundamental route, though with their own technical twists.
Lawrence Livermore, on the other hand, achieved its breakthrough fusion reaction (which it’s since repeated several times) using an approach known as inertial confinement, in which powerful lasers fire at a pellet of fusion fuel, causing rapid compression and heating that leads to nuclear fusion. But the national lab is not aiming to create a commercial reactor. So when the founders of the startup Xcimer Energy saw that the National Ignition Facility was closing in on its goal, they jumped to get inertial confinement tech ready for market.
“In August of 2021, NIF achieved a fusion gain of about 0.6,” Xcimer’s President and CTO, Alexander Valys, told me, referring to the ratio of the energy generated by the fusion reaction to the energy required to heat the fusion plasma. An energy gain of one constitutes breakeven, so the moment didn’t get any mainstream press to speak of. “But inside the field, everyone knew that the previous NIF shot record was effectively a gain of like 0.01,” Valys said. The massive jump indicated to him that, “If we’re going to do this, we have to do it now.” Since then Xcimer has gotten backing from the biggest names in the space, including BEV, Lowercarbon Capital, and Emerson Collective, as it looks to build lasers at lower cost and higher power.
One thing that ties fusion’s various technical approaches together is the fact that they’ve all benefited tremendously from advances in supercomputing, which allows researchers to better model plasma physics and rapidly simulate fusion experiments. “It’s really taken the advent of modern computational methods and supercomputers to be able to model that process with sufficient accuracy, that you can actually develop a machine that recreates those conditions,” Christofer Mowry, CEO of the magnetic confinement startup Type One Energy, told me.
At this point, many leading companies say that the problem is no longer about basic science, but cost. Clea Kolster, head of science at Lowercarbon Capital, told me that once CFS turns on its demonstration reactor, the company knows its fusion gain will be “at least greater than two.” (Lowercarbon is a CFS investor.) That said, there’s still loads of uncertainty around the reactor’s performance, as outside studies project that its energy gain will be more like 11 — although even that might not be enough for it to make economic sense.
So while the economics of fusion are a large part of what venture capitalists are betting on these days, private investment in the industry has actually fallen over the past two years, after peaking in 2022 at $2.8 billion. “A step change in growth will be required once private companies deliver results on their prototype machines,” Andrew Holland, CEO of the Fusion Industry Association, said in a statement, adding that last year’s $900 million in funding “will not be enough to deliver fusion’s ambitious goals.”
To date, government funding has comprised a mere 6% of the industry’s total, but contra the private funding trend, that figure has been ticking up as of late. Last year, the Department of Energy announced $46 million in funding for eight private fusion companies to help the administration reach its goal of demonstrating fusion at pilot scale within a decade.
All the companies I spoke with were awardees, and all agreed that much more would be needed, pointing to the public-private partnership between NASA and SpaceX as a model for how the government could more deeply support commercialization of fusion. That partnership was the product of NASA’s Commercial Orbital Transportation Services program, designed to catalyze the development of private spacecraft and funded to the tune of $800 million.
China, meanwhile, is outspending the U.S. on fusion, just as it’s done with solar, and launched a national fusion consortium at the beginning of this year.
“We are about to harness the sun a second time, and we can’t make that mistake again. We have to get serious about building this industry here in the United States,” Clay Dumas, a partner at Lowercarbon Capital, told me. The firm has a dedicated $250 million fusion fund, and has invested in a total of eight companies in the space, spanning a wide array of technical approaches. “That is going to take the combined efforts of investors and entrepreneurs and policymakers and energy companies and governments to make sure that we can drive this forward on the timeframe that it needs to happen.”
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The CEO’s $1 billion share buy changes nothing — except in the eyes of his shareholders.
Elon Musk’s signature talent, the thing that made him the world’s richest man, has long been his ability to make Tesla’s stock price soar. It’s a superpower that manifests through a combination of financial lever-pulling and promises of world-changing innovations to come. For this reason, it leads to glaring disconnects such as Tesla having become the world’s most valuable automaker despite selling only a 10th as many vehicles as a true manufacturing superpower like Toyota.
By that yardstick, this week’s news might be his biggest achievement yet.
On Monday, headlines declared that Tesla has turned itself around. Its share price has rebounded after taking a nosedive early this year. In this case, the bullish stock market performance is divorced not only from the reality of the company’s electric car sales, but also from, well, everything else that’s happened lately.
Remember the protests? Remember the celebrities performatively selling their Teslas? The “I bought this before Elon went crazy” bumper stickers? With Musk having abandoned his dalliance with the Trump administration, other crises have taken over the spotlight. Even so, the echo of discontent is visible. Protests dogged the opening of the new Tesla Diner charging station here in Los Angeles, and plenty of Teslas in my neighborhood still have the apology stuck to their bumpers.
Most crucially for Tesla, the anger did real damage to its bottom line. The brand’s sales around the world fell dramatically as public disgust with Musk rose and EV shoppers ran toward a growing number of competitors, especially those from China. But even in the U.S., where cheap Chinese EVs are not an option, Tesla’s dominance has shrunk. In August 2025, the company’s share of the U.S. EV market fell to 38%. That was Tesla’s lowest figure since 2017, before the Model 3 or Model Y rolled off assembly lines. It was enough to inspire another round of speculation over whether the company might be better off freeing itself from the PR albatross that is Elon Musk.
Yet once again, the performance of Tesla’s stock would suggest that none of this had ever happened, or at least that it didn’t matter. Tesla offered Musk a trillion-dollar pay package — so absurd that even the pope felt compelled to condemn it. Musk then turned around and bought a billion dollars of Tesla stock to signal his self-confidence, which in turn propelled Tesla’s share price back up again and wiped out the losses from earlier this year.
The “why” of this financial madness is the same refrain that’s been playing for the past two years, ever since Musk rolled out the disastrous Cybertruck rather than building Tesla’s volume EV business. The man cares about robotics, AI, and autonomy — and decidedly not about building cars — and has convinced shareholders that his pivot in this direction will reap untold rewards. Once again, it’s possible that he’s right.
I am, admittedly, a cynic about Tesla and self-driving, for reasons personal and general. My Model 3 encounters the occasional worrisome blip with its relatively simpler Autopilot system, for instance on the part of Interstate 5 near Disneyland where it suddenly decides it’s on the 45 mile-per-hour access road rather than the freeway and hits the brakes.
This error alone is enough that I wouldn’t entrust my family’s safety to Tesla Full Self-Driving, to say nothing of Musk’s lifelong habit of overstating the abilities of his tech. But I know plenty of people who are already allowing versions of FSD to chauffeur them. Conversations with industry sources often settle on the inevitability of autonomy, if for no other reason than they worry about younger folks who can’t be bothered with learning to drive. Maybe Tesla will win the race to sell them self-driving electric cars. (Or, as a Bloomberg op-ed says, maybe the big buy is just window dressing, though a more apt metaphor might have been lipstick on a pig.)
Either way, it’s not great news for the here and now, the EV market of the present that Musk loves to neglect. South Korean competitors Hyundai and Kia — which are both building cool EVs for today that humans drive and trying to do much of their manufacturing in the United States — are nonetheless getting hammered by Trump tariffs and ICE raids. The federal tax credit set to expire at the end of this month is a particularly hard hit for forthcoming vehicles such as the new Chevy Bolt and Nissan Leaf, which could have reached compellingly cheap prices had the government not killed the incentive and slapped tariffs in its place.
Will Tesla, which has long teased an affordable EV, at least redouble its efforts to sell more cars? If anything can motivate Musk to refocus on Tesla rather than trolling on X, it’s money. To date, the company has sold a little more than 7 million vehicles; 20 million Tesla cars sold is one of the many strings attached to Musk actually earning the entire “trillion-dollar” deal.
Another condition is that he aid the company in its search for his successor, a sign that those who’ve always wanted to see a Tesla without Musk might get their wish sooner rather than later.
On Toyota’s recalls, America’s per-capita emissions, and Sierra Club drama
Current conditions: Drought is worsening in the U.S. Northeast, where cities such as Pittsburgh and Bangor, Maine have recorded 30% less rainfall than average • Temperatures in the Mississippi Valley are soaring into the triple digits, with cities such as Omaha, Nebraska and St. Louis breaking daily temperature records with highs of up to 20 degrees Fahrenheit above average • A heat wave in Mecca, Saudi Arabia, has sent temperatures as high as 114 degrees.
Orsted is offering investors a nearly 70% discount on the new shares issued to raise money to save its American offshore wind projects amid the Trump administration’s aggressive crackdown on the industry. The Danish energy giant won nearly unanimous approval from its shareholders earlier this month for a rights issue aimed at raising $9.4 billion. Shares in the company, which is half owned by the government in Copenhagen, closed around $32 each on Friday. But the offering of 901 million new shares came at a subscription rate of about $10.50 each. Orsted’s projects in the northeastern U.S. already “struggled” with what The Wall Street Journal listed as “supply-chain bottlenecks, higher interest rates, and trouble getting tax credits,” which culminated in the restructuring last year that saw the company “pull out of two high-profile wind projects off the coast of New Jersey.”
The offshore wind industry, as I noted in yesterday’s newsletter, is just starting to fight back. The owners of the Rhode Island offshore project Revolution Wind, which Trump halted unilaterally, filed a lawsuit claiming the administration illegally withdrew its already-finalized permits. After the administration filed a lawsuit to revoke the permits of US Wind’s big project off Maryland’s coast, the company said it intends “to vigorously defend those permits in federal court, and we are confident that the court will uphold their validity and prevent any adverse action against them.” But the multi-agency assault on offshore turbine projects has only escalated in recent months, as the timeline Heatmap’s Emily Pontecorvo produced shows. And Orsted is facing other headwinds. The company just warned investors of lower profits this year after weaker-than-forecast wind speeds reduced the output of its turbines.
Toyota issued a voluntary recall for some 591,000 Toyota and Lexus cars over a slight glitch in the display screen. The 12.3-inch screen could fail to turn on after the car started, or go black while driving. Toyota said it will begin notifying owners if affected vehicles by mid-November. The move came just days after the Japanese auto giant — which owns both its eponymous passenger car brand and the associated luxury line, Lexus — recalled 62,000 electric vehicles, including the Toyota bZ4X SUV and the Lexus RZ300e sedan and its luxury SUV, the RZ450. Subaru, in which Toyota owns a minority stake, is also recalling its electric SUV, the Solterra. With all four EVs, the issue revolved around a faulty windshield defroster that “may not remove frost, ice and/or fog from the windshield glass due to a software issue in the electrical control unit,” the company said in a press release..
States such as Mississippi and Idaho had the lowest drop in energy-related per-capita emissions.EIA
Americans who complain that the U.S. should bear less responsibility for mitigating climate change like to point out that China produces far more planet-heating emissions per year, and that India is not far behind. The cumulative nature of carbon in the atmosphere makes for an easy rebuke, since the U.S. and Western Europe are overwhelmingly responsible for the emissions of the past two centuries. But a less historically abstract response could be that Americans still have by far the highest per capita emissions of any large country. That doesn’t mean the U.S. isn’t making progress on a per capita level, though. Between 2005 and 2023, per capita emissions from primary energy consumption decreased in every U.S. state, with an average drop of 30%, even as the American population grew by 14%, according to a new analysis by the U.S. Energy Information Administration. The dip is largely thanks to the electric power sector burning less coal. Increased electricity generation from natural gas, which releases about half as much carbon per unit of energy when burned as coal, and the growth of renewables such as wind and solar have reduced the need for the dirtier fuel. But the EIA forecasts that overall U.S. emissions are set to climb by 1% as electricity demand increases.
For those keen to shrink their individual carbon output at a much faster pace than American society at large, Heatmap’s award-winning Decarbonize Your Life series walks through the benefits and drawbacks to driving less, eating less steak, installing solar panels, and renovating homes to be more energy efficient.
Following rebellions from various state chapters, the Sierra Club terminated its executive director, Ben Jealous, last month, as I reported here in this newsletter at the time. Now the group has named its new leader: Loren Blackford. The Sierra Club veteran, who served in various senior roles before taking on the interim executive director job last month, won unanimous support from the group’s board of directors on Saturday.
Jealous had previously served as a chief executive of the National Association for the Advancement of Colored People and the 2018 Democratic nominee for Maryland governor before becoming the first non-white leader of the 133-year-old Sierra Club. His appointment marked a symbolic turning of the page from the group’s early chapters under its founder, John Muir, who made numerous derogatory remarks about Black and Native Americans. Jealous was accused of sexual harassment earlier this year.
Thermal battery company Fourth Power just announced $20 million in follow-on funding, building on its $19 million Series A round from 2023. While other thermal storage companies such as Rondo and Antora are targeting the decarbonization of high-temperature industrial processes such as smelting or chemical manufacturing, Fourth Power aims to manufacture long-duration energy storage systems for utilities and power producers.
“In our view, electricity is the biggest problem that needs to be solved,” Fourth Power’s CEO Arvin Ganesan told Heatmap’s Katie Brigham. “There is certainly a future application for heat, but we don’t think that’s where to start.” The company’s tech works by taking in excess renewable electricity from the grid, which is used to heat up liquid tin to 2,400 degrees Celsius, nearly half the temperature of the sun’s surface. That heat is then stored in carbon blocks and later converted back into electricity using thermophotovoltaic cells. This latest funding will accelerate the deployment of the startup’s first one megawatt hour demonstration plant.
The tropical storm that later became Hurricane María formed exactly eight years ago today and went on to lay waste to Puerto Rico’s aging electrical system. The grid remains fragile and expensive, with frequent outages and some of the highest rates in the U.S. on the hours when the power is accessible. That has spurred a boom in rooftop solar panels. Now more than 10% of the island’s electricity consumption comes from rooftop solar power. Data released by the grid operator LUMA Energy showed approximately 1.2 gigawatts of residential and commercial rooftop solar had been installed under Puerto Rico’s net-metering regulations as of June 2025. New analysis by the Institute for Energy Economics and Financial Analysis found that is equal to about 10.3% of Puerto Rico’s total power consumption — and that’s not counting any off-grid systems.
Republicans are more likely to accuse Democrats, and vice versa, but there are also some surprising areas of agreement.
Electricity is getting more expensive. In the past 12 months, electricity prices have increased more than twice as fast as overall inflation — and the most recent government inflation data, released last week, shows prices are continuing to rise.
The Trump administration knows that power bills are a political liability. In a recent interview with Politico, Energy Secretary Chris Wright affirmed that power prices were rising, but blamed the surge on “momentum” from Biden and Obama-era policies. “That momentum is pushing prices up right now,” he said. But the Trump administration, he continued, is “going to get blamed because we’re in office.”
Is he right? Who do Americans blame for rising power prices?
It might not be who you think.
A new Heatmap Pro poll of more than 3,700 registered voters across the United States finds that Americans tend to look beyond national politics for at least some of the causes of electricity price inflation.
When asked who they blame for rising power prices, Americans are more likely to say that rising energy demand, their local utility, and their state government are to blame than they are to cite the Trump or Biden administrations.
Americans also blame extreme weather and the oil and gas industry at least somewhat for electricity inflation. Only then do they blame a national political party.
Beyond those, other trendy national topics made only a dent in how Americans think about rising power prices. About 28% of Americans said that the construction of new data centers bears “a lot” of the blame for spiking power prices. Forty-three percent of Americans said that the data center buildout should get “a little” of the blame, and about a quarter of Americans said data centers were “not at all” responsible.
The renewable energy industry, which President Trump has claimed is causing the surge, also failed to get much traction among Americans. More than a third of respondents said that renewables were “not at all” responsible for rising electricity prices, while 27% said that they bore “a lot” of responsibility. At the same time, Americans aren’t pinning the increase on tariffs: 40% of registered voters said that in their view, the new trade levies were not the cause of higher bills.
In general, Americans aren’t wrong to look to their state government when thinking about their power bills. Although many states participate in regional electricity markets, electricity is primarily regulated at the state level by public utility commissioners. States really do bear more responsibility for power prices than they do over, say, the price of a loaf of bread — or a gallon of gasoline.
No matter their self-reported political affiliation, Americans still tend to blame their state government, rising demand, and their local utility for rising power bills.
But there are trends. Democrats, of course, are far more likely to blame the Trump administration and Republicans — as well as tariffs — for electricity inflation. Republicans likewise blame the Biden administration and Democrats in much greater numbers.
Nearly 80% of Republicans say the renewable energy industry bears some amount of blame for rising prices, although only 36% of GOP respondents said it bore “a lot” of responsibility. But more than half of Republicans also allocated “a lot” or “a little” blame to the oil and gas industry.
Some causes seemed to unite respondents across the parties. Roughly the same share of Democrats, Republicans, and independents said that the buildout of new data centers was putting upward pressure on power prices.
Independent voters turned to the same big three explanations as other registered voters. But they were much more likely to blame Trump, tariffs, and the oil industry than Republicans were. Only a little more than a quarter of independents said that the renewable energy industry bore “a lot” of the blame for power price spikes as well.
In my reporting, I’ve found that surging investment in the local distribution grid — literally, the small-scale poles, wires, and transformers that get electricity to businesses and households — is the biggest driver of rising power prices. Extreme weather, higher natural gas prices, and — in some markets — rising power demand, especially from data centers, also play a role.
Some experts blame those drivers of higher bills on underlying failures — such as too little oversight from state-level regulators or excessive investment from utilities — that show up in this poll result. But just at a mechanical level, many Americans did cite some of the same causes that utility researchers themselves do. Most Americans, for instance, said that extreme weather and especially “investments in the local electric grid” are driving rising bills, although they didn’t assign it the same prominence that I would. About three quarters of respondents said that those causes bore “a lot” or “a little” of the blame.
Of course, just because rising grid spending, extreme weather, and higher gas prices have driven electricity inflation so far doesn’t mean that they will continue to do so. The Energy Information Administration projects that demand will keep rising, especially if the artificial intelligence boom continues. The Trump administration’s decision to hike taxes on electricity equipment — via tariffs and recent changes in President Trump’s spending bill — may eventually push up costs as well. So too will the Trump administration’s regulatory war on some types of new electricity infrastructure, including offshore wind farms and long-distance transmission lines.
Those policies may eventually hit voters — and their wallets. But right now, Americans aren’t looking at Washington, D.C., when thinking about their power bills.
The Heatmap Pro poll of 3,741 American registered voters was conducted by Embold Research via text-to-web responses from August 22 to 29, 2025. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 1.7 percentage points.
Interested in more exclusive polling and insights? Explore Heatmap Pro here.