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The U.S. is burning through forests, and replanting them is expensive.

Wildfires are razing U.S. forests faster than either natural regrowth or active replanting can restore them. There’s a nearly 4 million-acre backlog in the western U.S. of forests that have burned and not been re-seeded. That’s slightly larger than the size of Connecticut. And unless we pick up the pace, the shortfall could increase two to three times over by 2050 as wildfires get worse under a warming climate.
These are the findings of a study published last week on the yawning gap between reforestation needs and reforestation capacity in the western U.S. Trees are still the country’s most important resource to counteract climate change, offsetting more than 12% of annual greenhouse gas emissions as of 2021. But in some areas like in the fire-ravaged Rocky Mountain region, forests have become a net source of carbon to the atmosphere, releasing more than they draw down. To prevent the reforestation gap from widening, the new study warns, we have to fix the “reforestation pipeline” — our capacity to collect seeds, grow seedlings, and plant them.
It also highlights solutions. The research was primarily funded by a company that finances tree-planting efforts by selling credits to carbon-emitting businesses based on the amount of carbon the trees suck up, allowing those businesses to offset their own emissions. To rebuild the country’s reforestation capacity, the study recommends — surprise, surprise — expanding the role of forest carbon offsets, among other ideas.
Some might look at this paper and dismiss it as biased science, but it got me thinking about the long-running debate in the climate community over trees. Should companies be allowed to offset their emissions from burning fossil fuel by planting carbon-sucking forests? It’s easy to say no. Too many forest-related carbon offset projects have come under fire for using faulty accounting methods or for “protecting” forests that were at no risk of being felled. Plus, there’s the larger risk that offsets provide a license to emit.
But when you contemplate the chasm between the funding and infrastructure required to restore forests and current capacity and incentives — not just in the U.S., but also globally — it’s easy to see why so many people ignore these realities and say we must finance reforestation through carbon markets. The new study spells out the predicament quite clearly.
Solomon Dobrowski, the lead author and a professor of landscape ecology at the University of Montana, was quick to tell me that these numbers were a rough estimate. “I'm not so hung up on the absolute number,” he said. “We can increase the precision of that number. But the take-home message here is that the needs are rapidly outstripping our capacity to fill them.”
Dobrowski studies how forests grow back after a disturbance like a wildfire, and he’s been documenting a concerning trend. Larger, more severe fires are “punching these big holes into landscapes,” he told me. A severe burn might leave a mile-long stretch between nearest living trees, making it impossible for the forest to regenerate through natural seed dispersal.
At the same time, the government is struggling to pick up the slack. Due to funding shortfalls, the U.S. Forest Service has managed to address “just 6% of post-wildfire replanting needs” per year over the last decade.
The average area burned in the U.S. more than doubled from 2000 to 2017 compared to the preceding 17-year period. But the uptick in severe fires is not the only reason we’ve fallen so far behind on reforestation. At the same time fires have increased, both public and private forestry shops have collapsed. Ironically, the decline of an ecologically destructive industry — logging — also gutted the potential for an ecologically regenerative forestry industry to thrive.
Previously, most of the Forest Service’s reforestation work was funded by the agency’s timber sales. But beginning in the 1990s, logging on public lands sharply declined due to a confluence of factors, including over-harvesting in previous decades and the listing of the northern spotted owl as protected under the Endangered Species Act. The agency’s non-fire workforce has decreased by 40% over the past two decades. It also shut down more than half its nurseries, leaving just six remaining. Many state-owned nurseries have also closed due to budget cuts and reduced demand for seedlings.
Today, the reforestation supply chain is mostly sustained by private companies serving what’s left of the wood product and fiber industry. State and local regulations require companies to replant in the areas they harvest. But since the industry is concentrated on the west coast, so is the supply chain — 95% of seedling production in the western U.S. occurs in Washington, Oregon, and California. That means interior states like Montana, Colorado, Arizona, and New Mexico, which are seeing increasingly large fires, have no mature supply chain to support reforestation.
The New Mexico Natural Resources Department, for example, estimates it needs 150 million to 390 million seedlings to replant the acres burned in the past 20 years. But the only big nursery in the state, a research center at New Mexico State University, can supply just 300,000 seedlings per year. The nearest U.S. Forest Service nursery serving the region is in Boise, Idaho, more than 700 miles away. Matthew Hurteau, a forest ecologist at the University of New Mexico who is a co-author on the reforestation study, told me he has been working with the state to develop a new nursery capable of producing 5 million seedlings a year. The project has received some funding from the U.S. Department of Agriculture and the state government, but still needs to raise roughly $60 million more, Hurteau said.
Nurseries aren’t the only bottleneck. Hurteau has also been working to build the state’s seedbank, a time-consuming process that requires going out into the field and collecting seeds one by one. Another piece of the puzzle is workforce development. Dowbrowski pointed out that the majority of tree planting today is not done by government workers but rather by private contractors that hire H2B guest workers. Due to federal limits on immigration, reforestation contractors haven’t even been able to hire enough to meet current planting demand.
The new paper is far from the first to highlight these issues, and policymakers are beginning to address the problem. In 2021, the Forest Service got a major infusion of cash from the Bipartisan Infrastructure Law, which lifted the cap on its annual budget for reforestation from $30 million to at least $140 million with the directive to clear its backlog.
But Dobrowski said this is a far cry from all that’s needed. In the study, he and his co-authors estimated that clearing the existing backlog in the West alone could cost at least $3.6 billion. And that’s a conservative estimate — it doesn’t include the cost of building more greenhouses or expanding the workforce. “The reality is that the feds don’t have the infrastructure and workforce to address this at scale,” he told me. The Forest Service budget also won’t address reforestation needs on private lands, which account for about 30% of forested land in the western U.S.
After establishing the scale of the problem, the paper raises a followup question: How can we scale the reforestation supply chain? There, it pivots to argue that “new economic drivers” — like carbon markets — “can modernize the reforestation pipeline and align tree planting efforts with broader ecosystem resilience and climate mitigation goals.”
This is precisely what Mast Reforestation, the company that funded the research, is trying to do. Mast is vertically integrated — it collects seeds, grows seedlings, and plants them. The company has developed software to improve the efficiency of each of these steps and increase the chances of success, i.e. to minimize tree deaths. To fund its tree-planting efforts, Mast sells carbon credits based on the amount of CO2 the trees will remove from the atmosphere over their lifetimes. It only plants on privately owned, previously burned land that wouldn’t have otherwise been replanted (because the owner couldn’t afford it) or regenerated (because the burn was so severe). The idea is to create a more stable source of financing for reforestation not subject to the whims of congressional appropriations.
Matthew Aghai, an ecologist who works as the chief science officer at Mast and another of the study’s co-authors, told me there’s a misunderstanding among policymakers and the general public that when forests burn, the government is ready to step in, and all that’s needed is more funding for seedling production. Aghai hopes the new paper illuminates the truth, and how risky it is to wait for state backing that may never arrive. He told me that he sought out Dobrowski to work with him because he knew, as a former academic himself, that if he had written the paper on his own, there would have been a stigma attached to it. “I think the best way for me to get those ideas out was actually something that needs to happen in our broader market, which is a lot more collaboration,” he said.
There are many climate advocates who believe the problems with carbon offsets can be fixed, that the markets can be reformed, and that “high quality” nature-based credits are possible. Indeed, many consider restoring trust in nature-based carbon credits an imperative if we are to fund reforestation at the level that tackling climate change requires. A few weeks ago, Google, Meta, Microsoft, and Salesforce announced a new coalition called Symbiosis that will purchase up to 20 million tons of carbon removal credits from nature-based projects that “meet the highest quality bar” and “reflect the latest and greatest science.” Then, last Tuesday, the Biden administration followed up with a show of support for fixing the voluntary carbon market, because it can “deliver steady, reliable revenue streams to a range of decarbonization projects, programs, and practices, including nature-based solutions.”
But there is one fundamental problem with selling carbon credits based on trees, which no amount of reform or commitment to high integrity can solve. Fossil fuel CO2 emissions are essentially permanent — they stay in the atmosphere for upward of a thousand years. The CO2 sequestered by forests is not. Trees die. In a warming world, with worsening pest outbreaks, drought, and wildfires, the chances of a tree making it to a thousand years without releasing at least some of its stored carbon are slimmer than ever.
Hurteau, despite contributing to the paper, is deeply skeptical of financing reforestation through the sale of carbon credits. “We need to be making monster investments in maintaining forest cover globally, and I understand why people look at carbon finance to do this,” he said. “But you can't fly in an airplane and pay somebody to plant trees and have it zero out. From an energy balance perspective, for the Earth’s system, that's not real.”
When I raised this with Dobrowski, who endorsed the paper’s conclusions about the potential for carbon markets, he said it’s something he struggles with. He agreed that a ton of fossil fuel emissions is not the same as a ton of carbon sequestered in trees, but comes back to the fact that we need new incentive structures for people to do reforestation and be better stewards of our forests. It’s something I’ve heard echoed many times over in my reporting — the unspoken subtext essentially being, do you have any better ideas to raise the billions of dollars needed to do this?
Aghai had a slightly different take. To him, the one-to-one math isn’t so important “as long as the trajectory is moving forward, we're accumulating carbon, we're protecting watersheds, we're increasing the biodiversity index.” That may sound a bit hand-wavy — and it still gives a pass to polluters. But then he raised an interesting point, one that I don’t think I’ve heard before. The environmental damage caused by fossil fuels is not just the carbon they spew into the atmosphere. And the value forests provide is not just the carbon they sequester.
“Carbon’s our currency right now. It’s the thing that everyone is measuring around,” he said. “But what about all the other destruction that comes with the energy sector? There's cascading effects that impact water, soils, methane. Forests tend to stabilize everything by moving us toward homeostasis at a landscape level. For me, these markets will work when we catalyze them at a regional, dare I say global scale.”
Are these benefits enough to dismiss the incongruity inherent to forest carbon offsets? To say, for example, that trees might not actually offset the full amount of carbon that Google is putting in the atmosphere, but the funding Google is providing to get these trees in the ground makes some greater, unquantifiable progress toward our climate goals?
Some scientists have proposed alternative solutions. Myles Allen, a professor of geosystem science at the University of Oxford, has advocated for “like for like” offsetting, in which companies only buy nature-based carbon credits to offset their emissions from nature-based sources, such as land cleared to grow food. To offset fossil fuel emissions, the logic goes, they could buy other kinds of credits, like those based on carbon captured from the air and sequestered deep underground for millenia. The European Union is currently considering a rule that would require companies adhere to this principle. Others have suggested companies could make “contributions” to climate mitigation through investments in forests, rather than buying offsets.
Both would be significant departures from the way corporate sustainability managers have used carbon markets in the past. But the current system is in crisis. The volume of carbon credits traded declined precipitously in the last two years as buyers were spooked off buying offsets. Forestry-related credits, in particular, contracted from $1.1 billion in sales in 2022 to just $351 million in sales in 2023, a 69% drop. Within that, the vast majority of the credits traded during both years came from forestry projects that reduced emissions, not reforestation projects like Mast’s that remove carbon from the atmosphere.
Even if you agree with Aghai that carbon markets are our best hope at addressing the reforestation gap, gaining the trust of buyers is a prerequisite. That means that scientists, companies, and governance groups like the Integrity Council for the Voluntary Carbon Market first have to converge on what these credits actually mean and how they can be used.
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On Palisades’ progress, Taliban minerals, and New York’s climate superfund
Current conditions: Tropical Depression Five is barreling northwest from the Caribbean to Houston • In the Pacific, Hurricane Karina has strengthened into a Category 4 storm, but it’s unlikely to make landfall anywhere • The surface temperature of the Yellow Sea is nearly 85 degrees Fahrenheit, fueling storms across South Korea.
President Donald Trump is among the few politicians in America willing to stand 10-toes-down in defense of the need to build out more data centers. In a post Monday on Truth Social, the president admonished communities that reject data centers as misguided and foolish. “The only reason that communities throughout the U.S.A. should not want data centers is if they want to end up being backwards and poor,” Trump wrote. “If they want to be successful and rich, with far lower taxes and jobs all over the place, let data reign.” Still, he said “plenty of other places” want them. “If we kill the Golden Goose, you will only have yourselves to blame,” he wrote. “China could not be happier with this anti data center movement.” It’s not a popular stance. Heatmap Pro’s latest polling shows that three-quarters of Americans now oppose data centers built in their backyards.
The U.S. District Court for the Northern District of New York struck down the state’s Climate Change Superfund Act on Monday, ruling that the 2024 law is invalid under the federal Clean Air Act. The law set up a cost recovery scheme whereby fossil fuel companies would pay into a fund used to finance climate change adaptation-related infrastructure projects. The state’s argument rested in part on the Trump administration’s decision earlier this year to rescind the Environmental Protection Agency’s endangerment finding on greenhouse gases, which gave the agency authority to regulate climate pollution. That move “cannot be reconciled” with the administration’s argument that the CAA preempts New York’s law, the state said. Judge Brenda K. Sannes dismissed that reasoning in her decision, citing the Supreme Court’s ruling in American Electric Power v. Connecticut from 2011, which, as my colleague Emily Pontecorvo put it, “established companies’ protection from federal public nuisance claims over greenhouse gas emissions. That decision sprang from the Court’s earlier 2007 decision that the Clean Air Act covers greenhouse gas emissions — which the EPA is now contesting.”
The case was one of at least four the Trump administration has pursued against states attempting to make fossil fuel companies cover the costs of adapting to climate change. Judges have already ruled against its attempts to prevent Hawaii and Michigan from suing fossil fuel companies, however a case against a similar superfund law in Vermont is still pending. “New York’s law would have expropriated $75 billion from energy companies around the world during an energy emergency and in direct defiance of American foreign policy and federal law,” Adam Gustafson, principal deputy assistant attorney general of the Justice Department’s Energy and Natural Resources Division and the administration’s lead attorney in this case, said in a statement. “We will continue to fight for affordable, reliable energy for all Americans.”
A sign of how much an industry is really booming is whether startups begin popping up to provide ancillary services. Here’s a prime example of the artificial intelligence buildout’s energy boom: The AI energy software provider Verse told Heatmap exclusively for this newsletter that it now has 30 gigawatts of power under its platform’s management. The company’s flagship product, Aria, is an intelligence platform for data center companies that brings utility bills, contracts, power purchase agreements, and live power usage data under one dashboard. The company also helps manage on-site assets such as batteries. “You can't solve for speed, cost, risk, and carbon while your supply contracts, your load, and your flexible assets sit in separate silos,” Seyed Madaeni, Verse’s chief executive and co-founder, said in a statement.
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When Holtec International starts the Palisades nuclear plant back up, the facility in western Michigan will be the first in the nation to return to life after a permanent shutdown. Once complete, the Palisades restart will set off a series of other projects, including some to repower defunct nuclear plants in Pennsylvania and Iowa. That makes each milestone in the Palisades project notable — but the one it reached Monday is particularly promising. Holtec started loading fuel into the reactor, setting the stage for it to return to service potentially before the end of the year, months before the official March 2027 start date. “Loading fuel into the Palisades reactor is an important milestone and a reflection of the tremendous effort of the men and women who have brought this plant to this point,” Fadi Diya, Holtec’s chief nuclear officer, said in a statement. Palisades’ completion won’t just kick off more restarts. Holtec also plans to build its first two 300-megawatt small modular reactors at the site. Based on the industry’s standard pressurized water technology, the company has received hundreds of millions from the Department of Energy to support its construction.

Commerce can, at times, be the ultimate salve. Raw materials flowed from the U.S. to British factories even after the American Revolution and the War of 1812. Japanese and German automobiles dominate American roads decades after those nations’ defeats in World War II. As memories of war fade, Americans buy nearly $200 billion in Vietnamese goods each year, helping to transform the Southeast Asian country into a top manufacturing hub. Now the Taliban is making its pitch to Washington’s wallet. The Islamist group now leading Afghanistan said it would “absolutely” welcome U.S. investments in the rural, mountainous, and underdeveloped Central Asian country’s mining, infrastructure, or agriculture industries. “Relations between Afghanistan and the United States should not be assessed through the lens of the past 20 years of war, but rather on the basis of future co-operation,” Taliban foreign minister Amir Khan Muttaqi told the Financial Times at his office in Kabul. “Our economic policy is open.”
Meanwhile, from China to the U.S., lithium producers are posting what Bloomberg called “bumper profits.” Demand for energy storage is soaring, especially as countries seek to insulate themselves from the effects of the Iran War energy shock. As a result, Chinese companies such as Tianqi Lithium and Ganfeng Lithium Group reported their strongest net income in three years during the first six months of 2026. North Carolina-based Albemarle said global lithium demand had grown 45% compared to a year earlier. Australia’s PLS Group, meanwhile, “swung a $377 million profit in the 12 months to June 30 from a loss the year before,” the newswire reported.
You don’t need to be an expert in emerging markets to recognize the potential for solar. Countries that haven’t yet extended grid networks into rural areas can electrify villages using panels that are increasingly cheap and flooding into places such as sub-Saharan Africa, as I told you last week. You won’t need deep connections in those countries to start investing in that renewable energy potential, either. The startup Odyssey Energy Solutions, as my colleague Katie Brigham put it, “acts as a middleman between local installers and global capital providers that want exposure to developing markets but typically wouldn’t take the risk of financing small companies in unfamiliar environments.” This morning, the company told Katie exclusively, it’s announcing that it has raised another $74 million to fund its buildout.
Across the Global South, distributed energy is “leapfrogging a centralized grid,” Odyssey’s cofounder told Heatmap.
As old and increasingly strained as the U.S. electric grid is, Americans can still mostly count on it to keep the lights on. The average U.S. resident experiences just a few hours of power outages each year thanks to the country’s sprawling electricity distribution system. But that level of reliability is far from standard globally. Across parts of Africa, Asia, and South America, grids can be fragmented, undersupplied, and unreliable, forcing businesses to turn to expensive diesel generators for backup power — or even as their primary source of electricity when the grid can’t reliably reach them.
But as energy demand surges across the Global South, diesel prices rise with the ongoing Strait of Hormuz closure, and costs for solar and batteries continue to fall, the economics of energy in emerging markets are rapidly shifting. Commercial and industrial customers are increasingly turning to distributed solar as a reliable, affordable supplement — or alternative — to a conventional grid connection. The problem is that the small and midsize local companies capable of building these projects often lack the cash to purchase panels and batteries upfront. Equipment suppliers, meanwhile are often reluctant to extend them credit because they see the small businesses as too risky.
Odyssey Energy Solutions is built to solve that disconnect. Founded in 2017, the startup acts as a middleman between local installers and global capital providers that want exposure to developing markets but typically wouldn’t take the risk of financing small companies in unfamiliar environments. After raising a $15 million Series A in 2023, the company announced on Tuesday that it has closed a $74 million fundraising round — $27 million of equity, $47 million of debt — to expand its financing and procurement platform, deepen its presence in core markets such as Nigeria and India, and widen its business in Mexico and adjacent Latin American countries.
“It’s the same story as cell phones leapfrogging landlines,” Emily McAteer, Odyssey’s co-founder and CEO, told me. “It’s distributed energy leapfrogging a centralized grid.”
Today the company has about 6,000 commercial and industrial solar installers on its platform across more than 50 countries, and has facilitated over $3.6 billion in financing for distributed energy projects. Odyssey is planning to use its latest funding to expand beyond solar into other offerings, including financing batteries for electric two- and three-wheelers such as motorcycles and rickshaws, common modes of transit in many of its markets.
Whether it’s solar or motorcycles, Odyssey’s model works much the same way: The company places equipment orders on behalf of installers, letting them pay off the cost over time, after their own customers pay them first. While Odyssey places many small orders rather than large bulk orders with suppliers, its high transaction volume gives it significant purchasing power, allowing it to negotiate far better prices than a small business could. That lets Odyssey earn a margin on the equipment it sells while still offering installers a better deal than they would be able to secure independently.
For the installer, McAteer explained, it’s a pretty straightforward process, “You come to Odyssey’s procurement platform; you upload [the materials you need]. We come back, give you some options and good pricing on the [photovoltaic panels], the inverters, the batteries. You buy from us; you put a little bit down — a small deposit — and then the rest of the payment is due once you’ve gone and built your system, you’ve commissioned, and you’ve been paid by your client.”
Fronting that equipment cost requires significant debt on Odyssey’s own balance sheet. But because installers repay Odyssey once their projects are built, debt is a cheaper way to secure that working capital than equity, which is why it makes up the bulk of this latest funding round. McAteer says the company expects to raise another $50 million in debt over the next six months specifically to fund the extended payment terms it offers installers.
Working with thousands of these small and medium sized businesses also gives Odyssey another valuable asset: a wealth of data on their projects and performance over time. In 2021, the company acquired remote monitoring and controls startup Ferntech, giving it visibility into things like a solar project’s energy output and how customers are using that power. The data then feeds into Odyssey’s underwriting tools, giving prospective investors and lenders a way to evaluate which installers are creditworthy.
That matters because while Odyssey can help small businesses get equipment, these installers still require longer-term institutional capital from the likes of banks or development finance institutions to build their projects and support their ongoing operations. By giving capital providers a window into which installers are reliable and what projects perform well, Odyssey helps derisk the fragmented distributed energy market.
The company’s timing is certainly fortuitous. In Nigeria, one of Odyssey’s primary markets, the cost of diesel has risen over 93% in a matter of months this year due to supply disruptions in the Middle East. That’s thrown the country’s energy markets into disarray, as the country spends roughly three times as much on power from backup diesel generators as it does on grid electricity.
“There is more diesel generator capacity than there are power plants connected to the grid,” McAteer said of Nigeria. “So you already have distributed energy resources — just not renewable resources — powering the grid.” The near doubling of diesel prices has made solar and storage more compelling than ever for the country and the continent as a whole. Governments in many African countries are already offering cash incentives to distributed energy developers once their projects are up and running as part of a broader electrification push backed by a $30 billion joint commitment between the World Bank and the African Development Bank.
India, another core market for Odyssey, has also set ambitious clean electricity goals, aiming to install 500 gigawatts of non-fossil capacity by 2030, while also requiring solar cells to be manufactured domestically. At the same time, the country’s booming data center buildout is poised to drive up electricity demand, putting strain on an already unreliable grid that also depends on backup diesel power. Together, these trends are fueling a solar surge in the country — a wave that Odyssey wants to capture. India is now on track to become the world’s second largest solar market by annual installations this year, according to BloombergNEF — overtaking the U.S. and trailing only China.
“Pretty much in any market where we work, there’s just a lot happening that’s all converging around distributed energy as the future,” McAteer told me. If she’s right, some of the nations with the world’s weakest grids could be the ones best positioned to build what comes next.
A bill awaiting Governor Gavin Newsom’s signature would require utilities to at least offer to subsidize home electrification.
Going into this final stretch of the summer, I’m keeping an eye on California. Today is the last day for the state legislature to pass bills as part of its 2026 session, and lawmakers have already sent some interesting clean energy proposals to Governor Gavin Newsom’s desk.
On Friday, the legislature passed the Home Energy Choice Act, a bill supporting the transition to all-electric homes in the state, which builds on a growing set of policies and programs I’ve been writing about called “non-pipeline alternatives.”
Natural gas companies are constantly replacing and expanding the pipelines that deliver gas to people’s homes, but these kinds of investments are starting to look less prudent in states that are trying to transition off of fossil fuels. Utilities recover the costs of pipelines over decades through the rates their customers pay; but as people start to electrify their homes, there will be fewer customers to absorb those expenses, risking ballooning energy bills. Non-pipeline alternative programs typically require utilities to consider options for deferring or even avoiding these investments.
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Several states have created pilot programs that enable utilities to take the money they would have spent replacing an aging pipeline and instead use it to help customers go electric. Two years ago, California lawmakers authorized such a pilot focused on decarbonizing entire neighborhoods, but the implementation has been slow. The deadline for utilities to submit proposals for the first round of pilot projects isn’t until next April.
The Home Energy Choice Act would complement that program. Whereas the pilots are designed to work around replacing gas mains, the larger pipes that run down the middle of streets, the new bill would target gas service lines, the smaller pipes that connect individual homes to the mains.
In some ways, the new bill is more aggressive than the existing pilot program. In the case of the pilots, the utility has to get 67% of a neighborhood onboard before seeking approval from the utility commission to decarbonize. The new program would set no such threshold. Every time a utility identifies a service line that needs to be replaced, it will have to offer the customer at the end of the line a financial incentive to electrify instead. If Governor Newsom signs the bill, it will be the first law in the country to require investor-owned utilities to offer their customers non-pipeline alternatives.
Still, it’s entirely up to the customer whether or not to accept the incentive, so it’s unclear how effective it will be. The bill doesn’t specify how much money the utility has to offer, punting that decision to the state’s regulators. But it does say the incentive has to be lower than the average cost of a service line replacement so that it creates net savings for the utility — and therefore for the utility’s ratepayers. Service line replacements average $35,000 to $55,000 in California, according to an evaluation of the Home Energy Choice Act by University of California, Los Angeles, researchers. Earthjustice and the Natural Resources Defense Council, the environmental groups that backed the bill, propose a base incentive of $15,000 per home, with a bump to $20,000 for homes in disadvantaged communities.
While that might sound substantial, it’s not going to be enough, in many cases, to cover the entire cost of heat pumps, an electric water heater, an electric or induction stove, and an electric clothes dryer. The UCLA study pins average costs for whole-home electrification in California at upwards of $25,000.
Homeowners will be able to combine the incentive with other state subsidies, but that can get complicated. One of the biggest challenges with these kinds of programs is that planning a whole-home electrification project is essentially a full time job.
Last fall, I wrote about an incentive program run by the utility Con Edison in New York State called Electric Advantage. It’s similar to California’s neighborhood pilots, in that it targets gas mains instead of service lines. If all the homeowners served by a main agree to go electric, ConEd will cover 100% of the cost of replacing their gas-powered appliances with electric versions, plus installing insulation and air sealing. My story was about Julie Liu, a contractor the utility hires to manage these projects. Liu fronts the cost of the retrofit and handles all of the scheduling and coordination between electricians, plumbers, insulation specialists, and other building professionals. She braids together various incentives to get the job done for as little money as possible. And what I learned in writing about her is that she was basically one of a kind — ConEd hadn’t been able to find anyone else to do what she did.
That leads me to one of my big questions about this California bill: Will the gas companies manage the retrofits themselves, contract with third parties like Liu, or just give the money directly to homeowners? The bill doesn't specify, so that’s something utility regulators will have to work out if Newsom signs it into law.
I also wonder about relying on utilities to sell the idea of electrification to customers, especially since not all natural gas companies in California offer electricity service. How hard will they try to lose business? The bill does contain some safeguards to ensure the companies make a concerted effort, such as requiring that they notify customers of the climate and health benefits of going electric and of additional incentives they might be eligible for. The UCLA report recommends that regulators create additional incentives to get utilities on board, such as giving them a generous rate of return on the cost of the program.
Despite these questions, the bill looks well-suited for this moment of concerns about energy affordability, with its focus on reducing capital spending and maintaining customer choice. Newsom has until September 30 to veto it or sign it into law.