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What happens when you can’t run and you can’t hide?
You did everything right.
You had your go-bag ready and you knew your evacuation route. You monitored the wildfire as it moved closer and closer to your home, and you kept the volume turned up on your phone so you could heed a “LEAVE NOW” notice if one came. When it finally does, jolting you awake in the middle of the night, you realize that you can smell the smoke inside. When did the fire get so close?
The power is out, so you make your way downstairs using your phone’s flashlight. You have to Google how to manually open the garage door since the electronic clicker doesn’t work (oh, so that’s what the red cord is for). Your heart is thumping, but you’ve made it, you’re in your car; you even remembered to keep it filled to half a tank in preparation. You pull out of your driveway and onto the dirt road that leads out of your rural neighborhood. The night sky ahead of you is a weird neon orange.
You have to hit your brakes when you reach the intersection at the main road. It’s completely backed up with other evacuees, their red taillights stretching ahead through the thickening smoke as far as your eye can see. Some of your neighbors are pulling their boats on trailers; there is an RV up ahead. And you can see the fire burning down the side of the hill now — toward you, toward the gridlocked traffic that isn’t moving.
Harrowing Fort McMurray wildfire escapeyoutu.be
Leaving your home is only the beginning of a wildfire evacuation. But the next step — the drive to a safe location — is usually given no more attention in preparedness guides than the reminder to “follow the directions of emergency officials.” In the best-case scenarios, where communication is clear and early and residents are prepared, that might be enough. But when communication breaks down, or fires move fast and unpredictably, traffic can reach a dangerous standstill and familiar roads can transform into death traps.
In 2015, some 20 vehicles were overcome by a fire while stuck in a traffic jam on Interstate 15 between Los Angeles and Las Vegas; on the same interstate in Utah five years later, a backup nearly became deadly as a fire burned up to the road’s shoulder and panicked travelers abandoned their cars. Fire evacuations in New South Wales, Australia, in 2020 resulted in a 10-hour backup, and Canada’s Highway 3 had bumper-to-bumper traffic earlier this month because it was the only road out of imperiled Yellowknife. In 2020, some 200 people had to be evacuated by helicopter from California’s Sierra National Forest after a fire cut off their only exit route.
And when people die in wildfires, they are often found in their vehicles. In Portugal, 47 of the 64 people killed during a 2017 forest fire were in their cars, trying to escape. At least 10 people were found dead in or near their cars after the 2018 Camp fire, the deadliest blaze in California’s history. And in Lahaina, Hawaii, this month, in what the Los Angeles Times has called “surely … the deadliest traffic jam in U.S. history,” the lack of advanced warning combined with inexplicably blocked roads led an untold number of people to perish in their cars while trying to evacuate, including a 7-year-old boy who was fleeing with his family; a man who used his last moments attempting to shield a beloved golden retriever in his hatchback; and a couple who were reportedly found in each other’s arms.
In a best-case scenario, emergency managers are able to phase evacuations in such a way that the roads don’t get backed up and residents have plenty of time to make it to safety. But wildfire is anything but predictable, and officials who call for an evacuation too soon can risk skeptical residents deciding to take a “wait and see” approach, where they only get in their car once things start to look dicey. In one 2017 study, only a quarter of people in wildfire-prone neighborhoods actually left as soon as they received an evacuation notice (other studies have found higher levels of compliance). This is the worst nightmare from an emergency management standpoint, since “evacuating at the last minute is probably the most dangerous thing you can do,” Sarah McCaffrey, one of the 2017 study’s authors, told The New Yorker.
Further complicating matters is the fact that many wildfire-prone areas are isolated or rural regions with a limited number of egresses to work with. One 2019 investigation found that in California alone, 350,000 people live in areas “that have both the highest wildfire risk designation, and either the same number or fewer exit routes per person as Paradise” — the site of the 2018 Camp fire, where backups on roads prevented many from escaping.
Evacuation traffic also doesn’t behave like the rush hour traffic we’re more familiar with. It’s “a peak of a peak,” with the congestion caused by “the sheer amount of people trying to leave and load onto the roadway at the same time in the same direction,” Stephen Wong, a wildfire evacuation researcher and an assistant professor of transportation engineering at the University of Alberta, told me. Burnovers and hazards like downed powerlines or trees can further reduce exit options, funneling all evacuees onto the same low-capacity roads. Worse, once that congestion starts to form, “you actually reduce the number of vehicles being able to go through that section,” Wong added. “So you go from 2,000 vehicles per hour [per lane], and it drops to, like, 500 vehicles per hour.”
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Households will also frequently evacuate with multiple cars — rather than leave a valuable asset behind to burn — and tow trailers, boats, and RVs. As a result, the average vehicle length increases by 3% during wildfire evacuations, one recent study that looked at the 2019 Kincade fire in California found — leading, of course, to even worse congestion. (Agonizingly, Wong’s research further uncovered that over half of evacuating households “had at least two or more spare seats available”). The Kincade study also discovered that drivers significantly slow down during wildfire evacuations — contrary to the common misconception of careening, panicked escapees — likely due to a combination of factors such as lowered visibility and more cautious driving.
Because “most [evacuation] research focuses on hurricanes and then tornadoes,” Salman Ahmad, a traffic engineer at the civil engineering firm Fleis & VandenBrink, told me, “traffic simulations — how traffic moves during a wildfire — are still lacking.” When emergency planners use computer models to calculate minimum evacuation times for their jurisdictions, for example, their assumptions can be deadly. “If you plan for an allocation considering normal traffic as a benchmark, you’re basically not making the right assumption because you need to put in that extra safety margin” to account for “the fact that people slow down,” Enrico Ronchi, a fire researcher at Lund University in Sweden and the author of the Kincade study, told me.
Wong agreed, stressing that the number of variables fire managers need to juggle is dizzying. “Evacuations are really complex events that involve human behavior, risk perceptions, communication, emergency management, operations, the transportation system itself, psychology, the built environment, and biophysical fire,” Wong said. “So we have a long way to go for evidence-based and sufficient planning that can actually operationalize and prepare communities for these types of events.”
And that’s the scary thing: A person or a community might do everything right and still be at grave risk because of all the unknowns. Evacuation alerts might not get sent or arrive too late; exit routes might become unexpectedly blocked; fires might leapfrog, via flying embers, to create new spot fires that cut off egresses. Paradise, California, famously had a phased evacuation plan in place and had even run community wildfire drills, but even the best-laid plans can unravel.
Tom Cova, a geography professor at the University of Utah who has been studying wildfire evacuations for 30 years, told me that “too many communities may be planning for the roads to be open, the wireless emergency alert systems to work, there not to be tons of kids at home that day — you can just go down the list of things that [could go] wrong and think, What’s the backup plan?” The uncomfortable truth is that we need plans B, C, and D for when evacuations fail. Because they will fail.
Take Lahaina, where a closed bypass road concentrated outbound traffic onto a single, jam-packed street. When people started to panic and abandon their cars, it ultimately further obstructed the road for everyone behind them. “It’s like a chain reaction, where each car is seeing the [people in the] car in front of them run,” Cova said. “And then you look behind you, you can’t back up. If you look to the sides, you’re stuck. And then you say, ‘We’re going into the ocean, too.’”
That improvisation ultimately saved some lives. But “it’s hard for emergency managers to order this kind of thing because what if people drowned?” Cova went on. “So you’re trading one risk for another risk.”
But the need for creative improvisation is also a conclusion that’s been reached by the National Institute of Standards and Technology (NIST), the government agency tasked with issuing guidelines and regulations for engineers and emergency responders. In new guidance released last week, NIST used the Camp fire as its case study and found “evacuation is not a universal solution,” explaining there are times when “it may be better for residents to shelter in their community at a designated safety zone” rather than attempt to drive out of town.
This is a somewhat radical position for a U.S. agency since evacuations have long been the foundation of American wildfire preparations. But the thinking now appears to be turning toward asking “what shelters do we have?” if and when a worst-case scenario arises, as Cova further explained to me. “Temporary refuge areas, high schools, churches, large parking lots, large sports fields, golf courses, swimming pools — I wouldn’t recommend using any of these things, and I wouldn’t recommend people being told to use them,” he said, “but [people] have to know what to do when they can’t get out.”
In the case of Paradise, for example, NIST reports that there were 31 such “temporary refuge areas” that ultimately saved 1,200 lives during the fire, including 14 parking lots, seven roadways, six structures, and a handful of defensible natural areas, like a pre-established wildfire assembly area in a meadow that had already burned and ended up serving as a refuge for as many as 85 people. Once established, these concentrated refuge areas can be defended by firefighters, as was the case for 150 people who memorably hunkered down to wait out the blaze in a strip mall parking lot. It’s far from a best-case scenario, but that’s still 150 people who would’ve otherwise been stuck in potentially deadly traffic jams trying to get out of town.
Temporary refuges are unplanned areas of last resort, but establishing a larger safety zone network and preemptively hardening gathering places like schools and community centers could also potentially reduce exposure on roads by shortening the distance evacuees need to travel to get to lower-hazard areas. So-called WUI fire shelters — essentially, personal fire bunkers that NIST warns against because they aren’t standardized in the U.S. but are popular in Australia — could also be explored. “That’s the direction we’re heading in with wildfire communities,” Cova told me grimly, “because we don’t seem to be able to stop the development in these areas. That means we’re forcing people into a corner where shelter is their only backup plan.”
Maybe this is difficult for you to imagine: Your community is different; a wildfire couldn’t happen here. You’d evacuate as soon as you got the notice; there’s no way you’d get stuck. You’re a good driver; you could get out without help. But as Lahaina and other “unprecedented” fires show, it’s the limits of our lived experiences that we’re up against now.
“We should think about possible scenarios that we have not seen before in our communities,” Ronchi, the Swedish fire researcher, said. “I understand that it’s a bit of a challenge for everyone because often you have to invest money for something that you have not experienced directly. But we are [living] in scenarios now in which we cannot anchor ourselves on our past experiences only.”
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Unlike just about every other car sales event, this one has a real — congressionally mandated — end date.
Car salespeople, like all salespeople, love to project a sense of urgency. You know the familiar seasonal rhythm of the TV commercial: Toyotathon is on now — but hurry in, because these deals won’t last. The end of the discount is, of course, an arbitrary deadline invented to juice that month’s sales figures; there’ll be another sale soon.
But in the electric vehicle market there’s about to be a fire sale, and this time it really is a race against the clock.
Federal incentives for EVs and EV equipment were critically endangered the moment Donald Trump won the 2024 presidential election. Now, with the passage of the omnibus budget reconciliation bill on the Fourth of July, they have a hard expiration date. Most importantly, the $7,500 federal tax credit for an EV purchase is dead after September 30. Drivers who might want to go electric and dealerships and car companies eager to unload EVs are suddenly in a furor to get deals done before the calendar turns to October.
The impending end of the tax credit has already become a sales pitch. Tesla, faced with sagging sales numbers thanks in part to Elon Musk’s misadventures in the Trump administration, has been sending a steady slog of emails trying to convince me to replace my just-paid-off Model 3 with another one. The brand didn’t take long to turn the impending EV gloom into a short-term sales opportunity. “Order soon to get your $7,500,” declared an email blast sent just days after Trump signed the bill.
On Reddit, the general manager of a Mississippi dealership posted to the community devoted to the Ioniq 9, Hyundai’s new three-row all-electric SUV, to appeal to anyone who might be interested in one of the three models that just appeared on their lot. It’s an unusual strategy, a local dealer seeking out a nationwide group of enthusiasts just to move a trio of vehicles. But it’s not hard to see the economic writing on the wall.
The Ioniq 9 is a cool and capable vehicle, but one that starts at $59,000 in its most basic form and quickly rises into the $60,000s and $70,000s with fancier versions. Even with the discount, the Ioniq 9 costs far more than many of the more affordable gas-powered three-row crossovers. And now the vehicle has come down with a serious case of unlucky timing, with deliveries beginning this summer just ahead of the incentive’s disappearance. As of October 1, the EV could become an albatross that nobody in suburban Memphis wants to drive off the lot.
Over the past year, Ford has offered the Ford Power Promise, an excellent deal that throws in a free home charger plus the cost of installation to anyone who buys a new EV. That deal was supposed to expire this summer. But the Detroit giant has extended its offer until — surprise — Sept. 30, in the hopes of enticing a wave of buyers while the getting is good.
This isn’t the first time EV-makers have been through such a deadline crunch. When the $7,500 federal tax credit for EV purchases first started in 2010, the law was written so that the benefit phased out over time once a car company passed a particular sales threshold. By the time I bought my EV in the spring of 2019, for example, Tesla had already sold so many vehicles that its tax credit was halved from $7,500 to $3,750. We had to rush to take delivery in the last few days of June as the benefit was slated to fall again, to $1,875, on July 1, before it disappeared completely in 2020.
The Inflation Reduction Act passed under President Biden not only reinstated the $7,500 credit but also took away the gradual decline of the benefit; it was supposed to stick around, in full, until 2032. But despite Trump’s on-again, off-again bromance with Elon Musk, the president followed through on his long-term antagonistic rhetoric against EVs by repealing the benefit as part of this month’s disastrous big bill.
Trump, despite his best efforts, won’t kill the EV. The electric horse has simply left the barn — the world has come too far and seen too much of what electrification has to offer to turn back just because the current U.S. president wants it to. But the end of the EV tax credit (until a different regime comes into power, at least) seriously imperils the economic math that allowed EV sales to rise steadily over the past few years.
As a result, now might be the best time for a long time to buy or lease an electric vehicle, with remarkably low lease payments to be found on great EVs like the Hyundai Ioniq 5 and Chevy Equinox. Once the tax breaks are gone, lease deals (which got lots of drivers into EVs without them having to worry about long-term ownership questions) are likely to grow less enticing. EVs that would have been cost-competitive with gasoline counterparts when the tax credits taken into account suddenly aren’t.
Plenty of drivers will continue to choose electric even at a premium price because it’s a better product, sure. But hopes of reaching many more budget-first buyers have taken a serious hit. It could be a dream summer to buy an EV, but we’re all going to wake up when September ends.
On the NRC, energy in Pennsylvania, and Meta AI
Current conditions: Air quality alerts will remain in place in Chicago through Tuesday evening due to smoke from Canadian wildfires • There is a high risk of a tropical depression forming in the Gulf this week • The rain is clearing on the eastern seaboard after 2.64 inches fell in New York’s Central Park on Monday, breaking the record for July 14 set in 1908.
The Trump administration is putting pressure on the Nuclear Regulatory Commission to “rubber stamp” all new reactors, Politico reports based on conversations with three people at the May meeting where the expectation was relayed. The directive to the NRC’s top staff came from Adam Blake, a representative of the Department of Government Efficiency, who apparently used the term “rubber stamp” specifically to describe the function of the independent agency. NRC’s “secondary assessment” of the safety of new nuclear projects would be a “foregone conclusion” following approval by the Department of Energy or the Pentagon, NRC officials were made to believe, per Politico.
A spokesperson for the NRC pointed to President Trump’s recent executive order aiming to quadruple U.S. nuclear power by 2050 in response to Politico’s reporting. Skeptics, however, have expressed concern over the White House’s influence on the NRC, which is meant to operate independently, as well as potential safety lapses that might result from the 18-month deadline for reviewing new reactors established in the order.
President Trump and Republican Senator Dave McCormick of Pennsylvania will announce a $70 million “AI and energy investment” in the Keystone State at the inaugural Pennsylvania Energy and Innovation Summit today in Pittsburgh. The event is meant to focus on the development of emerging energy technologies. Organizers said that more than 60 CEOs, including executives from ExxonMobil, Chevron, BlackRock, and Palantir, will be in attendance at the event hosted by Carnegie Mellon University. BlackRock is expected to announce a $25 billion investment in a “data-center and energy infrastructure development in Northeast Pennsylvania, along with a joint venture for increased power generation” at the event, Axios reports.
Ahead of the summit, critics slammed the event as a “moral failure,” with student protests expected throughout the day. Paulina Jaramillo, a professor of engineering and public policy at Carnegie Mellon, wrote on Bluesky that the summit was a “slap in the face to real clean energy researchers,” and that there is “nothing innovative about propping up the fossil fuel industry.” “History will judge institutions that chose short-term gain over moral clarity during this critical moment for climate action and scientific integrity,” she went on.
On Monday, Meta founder and CEO Mark Zuckerberg confirmed on Threads that the company aims to become “the first lab to bring a 1GW+ supercluster online” — an ambitious goal that will require the extensive development of new gas infrastructure, my colleague Matthew Zeitlin reports. The first gigawatt-level project, an Ohio data center called Prometheus, will be powered by Meta’s own natural gas infrastructure, with the natural gas company Williams reportedly building two 200-megawatt facilities for the project in Ohio. The buildout for Prometheus is in addition to another Meta project in Northeast Louisiana, Hyperion, that Zuckerberg said Monday could eventually be as large as 5 gigawatts. “To get a sense of the scale we’re talking about, a new, large nuclear reactor has about a gigawatt of capacity, while a newly built natural gas plant could supply only around 500 megawatts,” Matthew writes. Read his full report here.
BYD
Electric vehicle sales are currently on track to outpace gasoline car sales in China this year, Bloomberg reports. In the first six months of 2025, new battery-electric, plug-in hybrid, and extended-range electric cars accounted for 5.5 million vehicles sold in the country (compared to 5.4 million sales of new gasoline cars), and are projected to top 16 million before the end of December — both of which put EVs a hair over their combustion-powered competitors.
By contrast, battery-electric cars only accounted for 28% of new-car sales in China last year, per the nation’s Passenger Car Association. But “sales this year have been spurred by the extension of a trade-in subsidy” as well as the nation’s expansive electrified lineup, including “several budget options” like BYD’s Seagull, Bloomberg writes. “China is the only large market where EVs are on average cheaper to buy than comparable combustion cars,” BloombergNEF reported last month.
Window heat pumps are an extremely promising answer to the conundrum of decarbonizing large apartment buildings, a new report by the nonprofit American Council for an Energy-Efficient Economy has found. Previously, research on heat pumps had primarily focused on their advantages for single-family homes, while the process of retrofitting larger steam- and hot-water-heated apartment buildings remained difficult and expensive, my colleague Emily Pontecorvo explains. But while apartment residents used to have to wait for their building to either install a large central heat pump system for the whole structure, or else rely on a more involved “mini-split” system, newer technologies like window heat pumps proved to be one of the most cost-effective solutions in ACEEE’s report with an average installation cost of $9,300 per apartment. “That’s significantly higher than the estimated $1,200 per apartment cost of a new boiler, but much lower than the $14,000 to $20,000 per apartment price tag of the other heat pump variations,” Emily writes, adding that the report also found window heat pumps may be “the cheapest to operate, with a life cycle cost of about $14,500, compared to $22,000 to $30,000 for boilers using biodiesel or biogas or other heat pump options.” Read Emily’s full report here.
California was powered by two-thirds clean energy in 2023 — the latest year data is available — making it the “largest economy in the world to achieve this milestone,” Governor Gavin Newsom’s office announced this week.
CEO Mark Zuckerberg confirmed the company’s expanding ambitions in a Threads post on Monday.
Meta is going big to power its ever-expanding artificial intelligence ambitions. It’s not just spending hundreds of millions of dollars luring engineers and executives from other top AI labs (including reportedly hundreds of millions of dollars for one engineer alone), but also investing hundreds of billions of dollars for data centers at the multi-gigawatt scale.
“Meta is on track to be the first lab to bring a 1GW+ supercluster online,” Meta founder and chief executive Mark Zuckerberg wrote on the company’s Threads platform Monday, confirming a recent report by the semiconductor and artificial intelligence research service Semianalysis that
That first gigawatt-level project, Semianalysis wrote, will be a data center in New Albany, Ohio, called Prometheus, due to be online in 2026, Ashley Settle, a Meta spokesperson, confirmed to me. Ohio — and New Albany specifically — is the home of several large data center projects, including an existing Meta facility.
At the end of last year, Zuckerberg said that a datacenter project in Northeast Louisiana, now publicly known as Hyperion, would take 2 gigawatts of electricity; in his post on Monday, he said it could eventually be as large as 5 gigawatts. To get a sense of the scale we’re talking about, a new, large nuclear reactor has about a gigawatt of capacity, while a newly built natural gas plant could supply only around 500 megawatts.
As one could perhaps infer from the fact that their size is quoted in gigawatts instead of square feet or number of GPUs, whether or not these data centers get built comes down to the ability to power them.
Citing information from the natural gas company Williams, Semianalysis reported that Meta “went full Elon mode” for the New Albany datacenter, i.e. is installed its own natural gas infrastructure. Specifically, Williams is building two 200-megawatt facilities, according to the gas developer and Semianalysis, for the Ohio project. (Williams did not immediately respond to a Heatmap request for comment.)
Does this mean Meta is violating its commitments to reach net zero? While the data center buildout may make those goals more difficult to achieve, Meta is still investing in new renewables even as it’s also bringing new gas online. Late last month, the company announced that it was procuring almost 800 new megawatts of renewables from projects to be built by Invenergy, including over 400 megawatts of solar in Ohio, roughly matching the on-site generation from the Prometheus project.
But there’s more to a data center’s climate footprint than what a big tech company does — or does not — build on site.
The Louisiana project, Hyperion, will also be served by new natural gas and renewables added to the grid. Entergy, the local utility, has proposed 1.5 gigawatts of natural gas generation near the Meta site and over 2 gigawatts of new natural gas in total, with another plant in the southern part of the state to help balance the addition of significant new load. In December, when the data center was announced, Meta said that it planned to “bring at least 1,500 megawatts of new renewable energy to the grid.” Entergy did not immediately respond to a Heatmap request for comment on its plans for the Hyperion project.
“Meta Superintelligence Labs will have industry-leading levels of compute and by far the greatest compute per researcher. I'm looking forward to working with the top researchers to advance the frontier!” Zuckerberg wrote.