Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Economy

Poll: Americans Broadly Skeptical of Climate Pledges

But they do want corporations to step up.

A BP sign.
Heatmap Illustration/Getty Images

From BP to Shein, businesses are promising that they’re greener than ever. But Americans are skeptical these pledges are anything but greenwashing, a term for deceptive advertising practices around sustainability that was formally added to the dictionary last year. Perhaps with good reason, too: Of 702 companies that have made net-zero targets and were scrutinized by Net Zero Tracker, two-thirds hadn’t actually offered details on how they plan to reach those goals.

A majority of Americans (64%) think corporations’ pledges around climate change are just for appearances and that they won’t stick to their promises, the inaugural Heatmap Climate Poll, published Thursday, found. But Americans do want corporations to step up: Sixty-seven percent of Americans feel that large corporations have an important role to play in mitigating the effects of global warming.

Heatmap's findings were consistent across political parties. Sixty-three percent of Democrats distrusted climate pledges, compared to 61% of Republicans and 69% of independents. The findings were also fairly consistent across incomes, geographies, and education levels.

They are also optimistic about future action. When Americans consider which entity will have the greatest positive impact on the climate in the next five years, big businesses and corporations were ranked second, just behind individuals and ahead of the federal government. A plurality of Republicans ranked corporations first.

This comes as something of a surprise considering the hard line the Republican Party has taken recently against corporate environmental, social, and governance practices — otherwise known as ESG. Conservatives argue businesses are being unfairly pressured to make overtures to climate activists. Still, a plurality of Republicans are optimistic about corporations’ ability to make a difference on climate change.

Americans also expressed a high level of concern around pollutants, the majority of which are generated by industry, agriculture, and big business. Over 40% of respondents individually ranked air pollution, water pollution, and plastic pollution as “an extremely serious problem”; 39% said the same for toxic waste (the Heatmap Climate Poll was conducted shortly after the toxic chemical spill caused by a train derailment in East Palestine, Ohio).

The impression that businesses are powerful climate actors also carried over into concerns about their potential to serve as obstacles to renewable and sustainable solutions to address climate change. Forty-one percent of Americans (including 37% of Republicans and 43% of Democrats) characterized lobbyists and special interests having too much power in Washington as being an “extremely serious problem.” Just under a third of Americans (30%, including 19% of Republicans and 40% of Democrats) felt that big corporations standing in the way of the government taking action we need on climate change is another “extremely serious” barrier.

The Heatmap Climate Poll of 1,000 Americans adults was conducted via online panels from Feb. 15 to 20, 2023. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 3.02 percentage points. Read more about the topline results here.

Blue

You’re out of free articles.

Celebrate the Fourth of July with us and save 20% off an annual subscription, now just $99 $79/year with code: FIREWORKS
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Ideas

The Engineering Mindset Breaking the Grid

A longtime energy analyst argues that there are no solutions to the hyperscale problem, only tradeoffs.

Power lines and cords.
Heatmap Illustration/Getty Images

Sam Altman, Dario Amodei, and Elon Musk need sign-off from fewer than a dozen board members to commit their companies to multibillion-dollar moves. The power plants that supply their data centers need sign-off from 13 states (plus D.C.), thousands of generators, millions of customers, and a federal regulator whose ratemaking standard predates the personal computer in order to build anything new.

Everyone in tech knows about the CEOs of the foundational artificial intelligence labs. Only energy nerds know the names of the people running our grid operators. That anonymity is a feature, not a bug. Grid operators generally think in decades, not years. But right now, they’re telling the U.S. that it has years, not decades, to figure out its own new path forward.

Keep reading...Show less
Blue
AM Briefing

Sayonara, Equinor

On Greenland’s rare earths, Baker Hughes’ geothermal bet, China’s green H2

The Other Country Losing Offshore Wind Developers
Heatmap Illustration/Getty Images

Current conditions: A sprawling heat dome stretching from the Midwest to the East Coast is raising temperatures for more than 200 million Americans upward of 100 degrees Fahrenheit this week • Three firefighters died battling wildfires along the Colorado-Utah border on Saturday, while winds fanned the flames of the Cottonwood Fire in southwest Utah into the largest blaze in the U.S. right now • Back-to-back tropical storms Mekkhala and Higos battered Japan’s coast over the weekend, leaving at least one dead in a landslide.


THE TOP FIVE

1. The U.S. isn’t the only country losing offshore wind developers

For much of the past decade, Japan looked primed for offshore wind development for the same reasons the American industry first took root in the Northeast: It’s coastal, densely populated, and — with its nuclear power stations either shut down or idled — it’s more reliant on fossil fuels that it doesn’t locally produce than ever before. But building turbines off Japan’s shores has proven tricky as project costs ballooned. On Friday, Norway’s Equinor announced its decision to close its offshore wind division in Japan, after failing to win any leases at repeated auctions over the past eight years. “This decision reflects a reassessment of Equinor’s strategic direction, with a strengthened focus on integrated power markets,” the company said in a statement on its Japanese website.

Keep reading...Show less
Yellow
Air conditioners in Spain.
Heatmap Illustration/Getty Images

There is a heat wave in Europe, the world’s fastest warming continent. And so, as you may have heard, a perennial topic of online climate discourse has returned: Why don’t more Europeans have air conditioning?

I’m partially convinced this is psy op, or at least a figment of how social media organizes attention. I have a hypothesis that various “For You” page algorithms, especially that of the social network X, began to reward content that performed unusually well across national borders a few years ago. Since then, the amount of America vs. Europe content has surged. (Of course, writers have been comparing American and European lifestyles for much longer than that.)

Keep reading...Show less
Yellow