You’re out of free articles.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
Sign In or Create an Account.
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Welcome to Heatmap
Thank you for registering with Heatmap. Climate change is one of the greatest challenges of our lives, a force reshaping our economy, our politics, and our culture. We hope to be your trusted, friendly, and insightful guide to that transformation. Please enjoy your free articles. You can check your profile here .
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Subscribe to get unlimited Access
Hey, you are out of free articles but you are only a few clicks away from full access. Subscribe below and take advantage of our introductory offer.
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Create Your Account
Please Enter Your Password
Forgot your password?
Please enter the email address you use for your account so we can send you a link to reset your password:
From what it means for America’s climate goals to how it might make American cars smaller again

The Biden administration just kicked off the next phase of the electric-vehicle revolution.
The Environmental Protection Agency unveiled Wednesday some of the world’s most aggressive climate rules on the transportation sector, a sweeping effort that aims to ensure that two-thirds of new cars, SUVs, and pickups — and one-quarter of new heavy-duty trucks — sold in the United States in 2032 will be all electric.
The rules, which are the most ambitious attempt to regulate greenhouse-gas pollution in American history, would put the country at the forefront of the global transition to electric vehicles. If adopted and enforced as proposed, the new standards could eventually prevent 10 billion tons of carbon pollution, roughly double America’s total annual emissions last year, the EPA says.
The rules would roughly halve carbon pollution from America’s massive car and truck fleet, the world’s third largest, within a decade. Such a cut is in line with Biden’s Paris Agreement goal of cutting carbon pollution from across the economy in half by 2030.
Transportation generates more carbon pollution than any other part of the U.S. economy. America’s hundreds of millions of cars, SUVs, pickups, 18-wheelers, and other vehicles generated roughly 25% of total U.S. carbon emissions last year, a figure roughly equal to the entire power sector’s.
In short, the proposal is a big deal with many implications. Here are seven of them.

Heatmap Illustration/Getty Images
Every country around the world must cut its emissions in half by 2030 in order for the world to avoid 1.5 degrees Celsius of temperature rise, according to the Intergovernmental Panel on Climate Change. That goal, enshrined in the Paris Agreement, is a widely used benchmark for the arrival of climate change’s worst impacts — deadly heat waves, stronger storms, and a near total die-off of coral reefs.
The new proposal would bring America’s cars and trucks roughly in line with that requirement. According to an EPA estimate, the vehicle fleet’s net carbon emissions would be 46% lower in 2032 than they stand today.
That means that rules of this ambition and stringency are a necessary part of meeting America’s goals under the Paris Agreement. The United States has pledged to halve its carbon emissions, as compared to its all-time high, by 2020. The country is not on track to meet that goal today, but robust federal, state, and corporate action — including strict vehicle rules — could help it get there, a recent report from the Rhodium Group, an energy-research firm, found.

Heatmap Illustration/Getty Images
Until this week, California and the European Union had been leading the world’s transition to electric vehicles. Both jurisdictions have pledged to ban sales of new fossil-fuel-powered cars after 2035 and set aggressive targets to meet that goal — although Europe recently watered down its commitment by allowing some cars to burn synthetic fuels.
The United States hasn’t issued a similar ban. But under the new rules, its timeline for adopting EVs will come close to both jurisdictions — although it may slightly lag California’s. By 2030, EVs will make up about 58% of new vehicles sold in Europe, according to the think tank Transportation & Environment; that is roughly in line with the EPA’s goals.
California, meanwhile, expects two-thirds of new car sales to be EVs by the same year, putting it ahead of the EPA’s proposal. The difference between California’s targets and the EPA’s may come down to technical accounting differences, however. The Washington Post has reported that the new EPA rules are meant to harmonize the national standards with California’s.

Heatmap Illustration/Getty Images
With or without the rules, the United States was already likely to see far more EVs in the future. Ford has said that it would aim for half of its global sales to be electric by 2030, and Stellantis, which owns Chrysler and Jeep, announced that half of its American sales and all its European sales must be all-electric by that same date. General Motors has pledged to sell only EVs after 2035. In fact, the EPA expects that automakers are collectively on track for 44% of vehicle sales to be electric by 2030 without any changes to emissions rules.
But every manufacturer is on a different timeline, and some weren’t planning to move quite this quickly. John Bozella, the president of Alliance for Automotive Innovation, has struck a skeptical note about the proposal. “Remember this: A lot has to go right for this massive — and unprecedented — change in our automotive market and industrial base to succeed,” he told The New York Times.
The proposed rules would unify the industry and push it a bit further than current plans suggest.

Heatmap Illustration/Getty Images
The EPA’s proposal would see sales of all-electric heavy trucks grow beginning with model year 2027. The agency estimates that by 2032, some 50% of “vocational” vehicles sold — like delivery trucks, garbage trucks, and cement mixers — will be zero-emissions, as well as 35% of short-haul tractors and 25% of long-haul tractor trailers. This would save about 1.8 billion tons of CO2 through 2055 — roughly equivalent to one year’s worth of emissions from the transportation sector.
But the proposal falls short of where the market is already headed, some environmental groups pointed out. “It’s not driving manufacturers to do anything,” said Paul Cort, director of Earthjustice’s Right to Zero campaign. “It’s following what’s happening in the market in a very conservative way.”
Last year, California passed rules requiring 60% of vocational truck sales and 40% of tractors to be zero-emissions by 2032. Daimler, the world’s largest truck manufacturer, has said that zero emissions trucks would make up 60% of its truck sales by 2030 and 100% by 2039. Volvo Trucks, another major player, said it aims for 50% of its vehicle deliveries to be electric by 2030.

Heatmap Illustration/Getty Images
One of the more interesting aspects of the new rules is that they pick up on a controversy that has been running on and off for the past 13 years.
In 2010, the Obama administration issued the first-ever greenhouse-gas regulations for light-duty cars, SUVs, and trucks. In order to avoid a Supreme Court challenge to the rules, the White House did something unprecedented: It got every automaker to agree to meet the standards even before they became law.
This was a milestone in the history of American environmental law. Because the automakers agreed to the rules, they were in effect conceding that the EPA had the legal authority to regulate their greenhouse-gas pollution in the first place. That shored up the EPA’s legal authority to limit greenhouse gases from any part of the economy, allowing the agency to move on to limiting carbon pollution from power plants and factories.
But that acquiescence came at a cost. The Obama administration agreed to what are called “vehicle footprint” provisions, which put its rules on a sliding scale based on vehicle size. Essentially, these footprint provisions said that a larger vehicle — such as a three-row SUV or full-sized pickup — did not have to meet the same standards as a compact sedan. What’s more, an automaker only had to meet the standards that matched the footprint of the cars it actually sold. In other words, a company that sold only SUVs and pickups would face lower overall requirements than one that also sold sedans, coupes, and station wagons.
Some of this decision was out of Obama’s hands: Congress had required that the Department of Transportation, which issues a similar set of rules, consider vehicle footprint in laws that passed in 2007 and 1975. Those same laws also created the regulatory divide between cars and trucks.
But over the past decade, SUV and truck sales have boomed in the United States, while the market for old-fashioned cars has withered. In 2019, SUVs outsold cars two to one; big SUVs and trucks of every type now make up nearly half the new car market. In the past decade, too, the crossover — a new type of car-like vehicle that resembles a light-duty truck — has come to dominate the American road. This has had repercussions not just for emissions, but pedestrian fatalities as well.
Researchers have argued that the footprint rules may be at least partially to blame for this trend. In 2018, economists at the University of Chicago and UC Berkeley argued Japan’s tailpipe rules, which also include a footprint mechanism, pushed automakers to super-size their cars. Modeling studies have reached the same conclusion about the American rules.
For the first time, the EPA’s proposal seems to recognize this criticism and tries to address it. The new rules make the greenhouse-gas requirements for cars and trucks more similar than they have been in the past, so as to not “inadvertently provide an incentive for manufacturers to change the size or regulatory class of vehicles as a compliance strategy,” the EPA says in a regulatory filing.
The new rules also tighten requirements on big cars and trucks so that automakers can’t simply meet the rules by enlarging their vehicles.
These changes may not reverse the trend toward larger cars. It might even reveal how much cars’ recent growth is driven by consumer taste: SUVs’ share of the new car market has been growing almost without exception since the Ford Explorer debuted in 1991. But it marks the first admission by the agency that in trying to secure a climate win, it may have accidentally created a monster.

Heatmap Illustration/Buenavista Images via Getty Images
The EPA is trumpeting the energy security benefits of the proposal, in addition to its climate benefits.
While the U.S. is a net exporter of crude — and that’s not expected to change in the coming decades — U.S. refineries still rely on “significant imports of heavy crude which could be subject to supply disruptions,” the agency notes. This reliance ties the U.S. to authoritarian regimes around the world and also exposes American consumers to wilder swings in gas prices.
But the new greenhouse gas rules are expected to severely diminish the country’s dependence on foreign oil. Between cars and trucks, the rules would cut crude oil imports by 124 million barrels per year by 2030, and 1 billion barrels in 2050. For context, the United States imported about 2.2 billion barrels of crude oil in 2021.
This would also be a turning point for gas stations. Americans consumed about 135 billion gallons of gasoline in 2022. The rules would cut into gas sales by about 6.5 billion gallons by 2030, and by more than 50 billion gallons by 2050. Gas stations are going to have to adapt or fade away.

Heatmap Illustration/Getty Images
Although it may seem like these new electric vehicles could tax our aging, stressed electricity grid, the EPA claims these rules won’t change the status quo very much. The agency estimates the rules would require a small, 0.4% increase in electricity generation to meet new EV demand by 2030 compared to business as usual, with generation needs increasing by 4% by 2050. “The expected increase in electric power demand attributable to vehicle electrification is not expected to adversely affect grid reliability,” the EPA wrote.
Still, that’s compared to the trajectory we’re already on. With or without these rules, we’ll need a lot of investment in new power generation and reliability improvements in the coming years to handle an electrifying economy. “Standards or no standards, we have to have grid operators preparing for EVs,” said Samantha Houston, a senior vehicles analyst at the Union of Concerned Scientists.
The reduction in greenhouse gas emissions from replacing gas cars will also far outweigh any emissions related to increased power demands. The EPA estimates that between now and 2055, the rules could drive up power plant pollution by 710 million metric tons, but will cut emissions from cars by 8 billion tons.
This article was last updated on April 13 at 12:37 PM ET.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
Plus a startup harvesting energy from roadways nabs a new funding round and more of the week’s big money moves.
Uncertainty may have dried up venture funding for early stage climate, but that doesn’t mean there aren’t still deals getting done — or past commitments now coming to light as funding rounds close. This week, for example, brings early-stage backing for a European startup working to convert wasted kinetic energy from braking vehicles into power at ports, as well as a software company helping utilities visualize and manage the increasingly complex electrical grid. Meanwhile, nuclear company Deep Fission proved that the private markets aren’t the only game in town — after going public via SPAC, it’s now planning to list its shares on the Nasdaq stock exchange.
There’s also some promising news for companies looking to scale up, with thermal battery company Antora turning on its first commercial plant in South Dakota this week. That project was made possible in large part by backing from one Australian billionaire. But there’s also S2G Investments, which last week closed a $1 billion fund focused on growth-stage companies and will perhaps help more climate technologies reach that critical commercial milestone.
Every day, hundreds of millions of vehicles travel the world’s roads, converting fuel into motion and exerting mechanical force on the roads’ surface. Much of that kinetic energy is shed as heat when a vehicle throws on the brakes to navigate curves, intersections, ramps, and traffic signals. Austria-based startup REPS plans to capture some of that wasted energy, raising $23.6 million to “turn roads into power plants” by embedding hydraulic plates into road surfaces in braking zones, converting a vehicle’s momentum into clean electricity.
The mechanism is straightforward: As cars and trucks drive over the plates, they compress hydraulic cylinders built into the system, generating pressure that drives an onsite generator. The resulting electricity is routed to on-site battery storage systems, where it’s put to use powering on-site operations or feeding directly back into the local grid, turning high-traffic roads, ports, industrial sites, and other logistics hubs into their own small power sources. The company claims that capturing the energy lost through traffic could account for about 5% of global electricity demand, at least in theory.
REPS isn’t the first to attempt this form of so-called "energy harvesting,” but it says past efforts have failed due to the inferior efficiency and durability of existing mechanical energy converters. The company says its proprietary system, however, can operate for over 20 years. It’s already got one commercial system up and running in the Port of Hamburg, and says that if it were to install hundreds of such systems around the port, costs could be recovered in under four years. Now the startup is engaging with ports around the world and looking to build installations in other logistics hubs and cities.
At the end of last year, I identified Deep Fission, a startup looking to build small nuclear reactors inside underground, water-filled boreholes, as one of the wackiest recent bets in climate tech. Now the company has announced plans to go public at a target valuation of roughly $1.7 billion, seeking to raise $156 million in the process. Its thesis is that placing car-sized, 15-megawatt reactors about a mile underground could dramatically reduce both costs and safety risks. The surrounding rock would effectively serve as a natural barrier and containment vessel, negating the need for many of the bulky structures typically required to house reactors and prevent radioactive leaks.
The planned Nasdaq listing comes less than a year after the company’s somewhat unusual SPAC merger, which listed Deep Fission on the lesser-known and lightly traded OTCQB stock exchange and netted just $30 million. According to an SEC filing, the stock never actually traded, and at the time of the offering, it read as a quick attempt to secure cash. The startup had been attempting to raise a $15 million seed round earlier in the year that never panned out, and to date has raised only a modest $4 million in venture funding.
Deep Fission’s fortunes might be shifting, however, given that it’s transferring its listing to a major national exchange. The company’s public markets strategy does appear to be working as of late — In February, the startup raised $80 million by selling over 5 million restricted shares directly to investors. Whether this will all be enough to achieve its goal of beginning commercial operations in 2027 or 2028 remains to be seen, however. As a part of the Department of Energy’s Reactor Pilot Program, Deep Fission initially aimed to reach criticality — the point at which a nuclear chain reaction becomes self-sustaining — by this July, a target that now looks highly unlikely.
As utilities scramble to keep pace with surging electricity demand, expanding grid-scale renewables, increasingly extreme weather while also coordinating new, distributed resources coming online, modern grid management is getting too complex for traditional software to keep up. Texture, the startup billing itself “the operating system for the energy grid,” wants to simplify the ecosystem by giving utilities, virtual power plant operators, and grid service companies a unified view of every device and associated data sources across their network — and it just raised a $12.5 million Series A to scale this solution further.
Texture’s software aggregates data from various sources — everything from smart meters to battery storage systems, electric vehicles, and smart thermostats — and consolidates it into a single layer for grid operators, flagging problems such as voltage irregularities or outage risks in real time. The platform sits atop an operator’s legacy software infrastructure, thus avoiding the need for utilities to overhaul their existing systems or implement customized and expensive enterprise solutions that require dedicated engineering teams to maintain.
The tech has gained traction among utility cooperatives — customer-owned nonprofits that often serve rural communities and maintain smaller staffs and tighter budgets than investor-owned utilities. With this latest raise, the startup is looking to access greater scale in the co-op market through a partnership with the National Rural Telecommunications Cooperative, a network of 850 utility cooperatives across the country which will now gain access to some of Texture’s software. As Texture’s CEO Sanjiv Sanghavi said about its co-op customers in the company’s press release, "They wanted to run modern grid programs but didn't have software built for their scale or budget. A co-op serving 15,000 members shouldn't have to build custom technology to launch a battery program or manage transformer load. We built Texture so they don't have to."
I was off last week, which means I missed the chance to bring you a piece of news that I’m particularly excited about: The sustainability-focused firm S2G Investments closed a $1 billion fund in what managing partner Aaron Rudberg described in a post on the firm’s website as “one of the most difficult fundraising environments in over a decade.” What’s more, this fund is specifically designed to help growth-stage companies bridge the persistent capital gap that emerges for climate tech companies after early-stage venture rounds but before institutional investors deem them bankable. This void often prevents startups from building first-of-a-kind facilities or deploying their solutions broadly enough to prove out their tech and drive down costs.
This fund is also a milestone for S2G itself, marking the firm’s first close after spinning off two years ago from Builder’s Vision, a family office managing investments for Walmart heir Lukas Walton. According to Rudberg, the fund is writing checks in the $25 million to $100 million range, and has already invested $300 million across 10 companies, largely in food and agriculture, energy, and ocean systems. The various recipients include the agricultural input startup Exacto, maritime battery supplier Echandia, and the industrial power optimization company ANA, Inc.
So-called missing middle financing is difficult precisely because it often involves technologies that, at least initially, carry a green premium or depend on policy support. But S2G is adamant that there are plenty of competitive startups, even in a political environment where climate policy is on the outs and affordability is a top concern.
“We believe some of the most attractive investment opportunities are in growth-stage businesses that deliver economic superiority through improved efficiency, margins, and resilience in industries fundamental to the global economy,” Rudberg wrote, as companies with unfavorable economics are being weeded out. “What remains are businesses with genuine commercial advantage, and those are the companies this Fund is built to back.”
Bonus: Antora Turns On Colossal 5 Gigawatt-Hour Thermal Battery in South Dakota
Over two years ago, I wrote about how super hot rocks — that is, thermal batteries — were one of the coolest things in climate tech. Since then, the companies I profiled, Rondo Energy and Antora Energy, have both brought their first commercial plants online, with the latter announcing that milestone this week. On Tuesday, as we covered in Heatmap AM, Antora turned on its 5 gigawatt-hour project in South Dakota, which stores excess wind power as heat for a bioethanol plant operated by POET, the world’s largest biofuel producer. Once the facility ramps to full capacity later this year, it will rank among the world’s largest energy storage projects, relying on over 200 of Antora’s thermal batteries.
For this project, Antora’s tech works by absorbing surplus wind power that would otherwise go to waste in windy South Dakota, where generation often outpaces what the region’s congested transmission lines can handle. The startup converts that renewable electricity to heat using resistive heating, essentially the same technology as a toaster. That’s then stored in insulated carbon blocks for later use, where it can be delivered as direct heat to power high-temperature industrial processes, or converted back into electricity. In this case, the heat is transferred to a circulating fluid that carries it to the POET plant, where it’s then delivered as steam to power boilers, distillers, and other machinery used in ethanol production.
Neither POET nor Antora have disclosed the value of this long-term offtake agreement. The sole external investor providing project-level financing was Australian firm Grok Ventures, a climate-focused investment company bankrolled by Mike Cannon-Brookes, co-founder and CEO of enterprise software company Atlassian. One of Australia’s richest people, Cannon-Brookes has emerged as one of world’s foremost climate investors, pledging $1.5 billion of his wealth to climate projects by 2030. Perhaps its telling of the investment environment at large that an Australian billionaire — rather than the U.S. government or institutional investors — had to push this first-of-a-kind project over the finish line.
On Exxon’s Venezuela flipflop, SpaceX’s fears, and a nuclear deal spree
Current conditions: U.S. government forecasters project just one to three major storms in the Atlantic this hurricane season • The Meade Lake Complex, a wildfire that scorched 92,000 acres in southwest Kansas, is now largely contained • Temperatures in Vientiane, the sprawling capital of Laos, are nearing 100 degrees Fahrenheit amid a week of lightning storms.
A years-long megadrought. Reduced snowpack in the northern mountains. Rising water demand from southwestern farms and cities whose groundwater is depleting. It is no wonder the water levels in Lake Mead are getting low. Now the Trump administration is giving the Hoover Dam money for a makeover to make do in the increasingly parched new normal. The Great Depression-era megaproject in the Colorado River’s Black Canyon boasts the largest reservoir capacity among hydroelectric dams. But the facility’s actual output of electricity — already outpaced by six other dams in the U.S. — is set to plunge to a new low if drought-parched Lake Meade’s elevation drops below 1,035 feet, the level at which bubbles start to form damage the turbines. At that point, the dam’s output could drop from its lowest standard generating capacity of 1,302 megawatts to a meager 382 megawatts. Last night, federal data showed the water level perilously close to that boundary, at 1,052 feet. The Bureau of Reclamation’s $52 million injection will pay for the replacement of as many as three older turbines with new, so-called wide-head turbines, which are designed to operate efficiently at levels below 1,035 feet. Once installed, the agency expects to restore at least 160 megawatts of hydropower capacity. “This action ensures Hoover Dam remains a cornerstone of American energy production for decades to come,” Andrea Travnicek, the Interior Department’s assistant secretary for water and science, said in a statement.
Like geothermal, hydropower is a form of renewable energy that President Donald Trump appreciates, given its 24/7 output. Last month, the Department of Energy’s recently reorganized Hydropower and Hydrokinetic Office announced that it would allow nearly $430 million in payments to American hydropower facilities to move forward after stalling the funding for 293 projects at 212 facilities. Last year, the Federal Energy Regulatory Commission proposed streamlining the process for relicensing existing dams and giving the facilities a categorical exclusion from the National Environmental Policy Act. The Energy Department also withdrew from a Biden-era agreement to breach dams in the Pacific Northwest in a bid to restore the movement of salmon through the Columbia River.
Shortly after the U.S. capture of Venezuelan leader Nicolas Máduro in January, Exxon Mobil CEO Darren Woods told CNBC the South American nation would need to embark on a serious transition to democracy before the largest U.S. energy company could invest in production in a country the firm exited two decades ago amid the socialist government’s crackdown. Five months later, he may be changing his tune. On Thursday, The New York Times reported that Exxon Mobil was in talks to acquire rights to start drilling for oil in Venezuela. If finalized, such a deal would mark what the newspaper called “a victory for President Trump, who has declared the country’s vast natural wealth open to American businesses.”
It’s not just Elon Musk’s xAI data centers that brace for the data center backlash that Heatmap’s Jael Holzman clocked last fall as the thing “swallowing American politics.” In its S-1 filing to the Securities and Exchange Commission ahead of one of the country’s most anticipated stock market debuts this year, SpaceX warned that mounting public skepticism over AI could harm the growth of America’s leading private space firm. “If AI technologies are perceived to be significantly disruptive to society, it could lead to governmental or regulatory restrictions or prohibitions on their use, societal concerns or unrest, or both, any of which could materially and adversely affect our ability to develop, deploy, or commercialize AI technologies and execute our business strategy,” the company disclosed in the filing, a detail highlighted in a post on X by Transformer editor Shakeel Hashim. “Our implementation of AI technologies, including through our AI segment’s systems, could result in legal liability, regulatory action, operational disruption, brand, reputational or competitive harm, or other adverse impacts.”
Sign up to receive Heatmap AM in your inbox every morning:
Yesterday, I told you that corporate energy buyers last year inked deals for more nuclear power than wind energy. But if you needed more proof that, as Heatmap’s Katie Brigham called last summer, “the nuclear dealmaking boom is real,” just look at this week:
Separately, this week saw two projects take big steps forward:
It’s been the year of Chinese automotives. Ford’s chief executive admits he can’t get enough of his Xiaomi SU7. Chinese auto exports are booming. And now Beijing’s ultimate automotive champion, BYD, is accelerating talks to enter Formula 1. On Thursday, the Financial Times reported that the company had met with former Red Bull Racing chief Christian Horner in Cannes. “Following talks between Stella Li, executive vice-president at BYD, and Horner last week, BYD intends to hold further meetings with senior figures involved in F1 and at the FIA, the governing body,” the newspaper reported.
China’s hydrogen boom continues. The country’s electrolyzers are quickly going the way of batteries and solar panels by securing global export deals that reflect their efficiency and competitive prices. On Thursday, Hydrogen Insight reported that Chinese manufacturer Sungrow Hydrogen inked a deal to supply a 2-megawatt alkaline electrolyzer to a Spanish cement facility. That same day, another Chinese manufacturer, Hygreen Energy, announced an agreement to supply a 1.3-megawatt system to a green hydrogen project in Nova Scotia.
With both temperatures and electricity prices rising, many who are using less energy are still paying more, according to data from the Electricity Price Hub.
In 135 years of record-keeping, Tampa, Florida, has never been hotter than it was last July.
Though often humid, the city on the bay is typically breezy, even in summer. But on July 27, it broke 100 degrees Fahrenheit on the thermometer for the first time ever; two days later, it hit its highest-ever heat index, 119 degrees. The family of Hezekiah Walters, the 14-year-old who died of heat stroke during football practice in Tampa in 2019, urged neighbors at a local CPR certification event to take the heat warnings seriously. Local HVAC companies complained about the volume of calls. Area hospitals struggled to keep their rooms and clinics comfortable. Experts later said the record temperatures were made five times more likely by climate change.
But according to data from Heatmap and MIT’s Electricity Price Hub, Tampa Electric customers used 14% less electricity in July 2025 than they did in the same month of 2020, which was Tampa’s previous hottest July on record — about 216 kilowatt-hours per household less, roughly the equivalent of running a central AC a couple hours fewer per day for an entire month. Tellingly, Tampa Electric raised rates over that period by 84%, with the average bill growing from $111 to $190 per month.
Though there are many instances in many places around the country where usage has dropped as rates rose, the correlation doesn’t necessarily mean people were rationing their electricity. Climate-related factors like anomalously cool summers can lower summer bills, while energy efficiency upgrades can also result in changes to residential consumption. Southern California Edison customers, for example, used 24% less electricity in 2025 than they did in 2020, at least in part due to the widespread adoption of rooftop solar.
Thanks to recent efforts by the Energy Information Agency to track energy insecurity and utility disconnections, however, we can start to tease out deficiency from efficiency. By cross-referencing that data with rate and usage statistics from the Electricity Price Hub, we find a handful of places like Tampa, where people have seemingly reduced their electricity usage because they couldn’t afford the added cost, even during a deadly heatwave. (Tampa Electric did not return our request for comment.)
The EIA’s tracking program, known as the Residential Energy Consumption Survey, tells a clear story: Across the country, people are struggling to absorb the rising costs of electricity. In 2020, nearly one in four Americans reported some form of energy insecurity, meaning they were either unable to afford to use heating or cooling equipment, pay their energy bills, or pay for other necessities due to energy costs. By 2024, the most recent data available, that number had risen to a third — and two-thirds of households with incomes under $10,000. In 2024 alone, utilities sent 94.9 million final shutoff notices to residential electricity customers.
Since 2020, 98% of the more than 400 utilities in the Heatmap-MIT dataset have raised their rates — more than half of them by greater than 20%; about one in 10 utilities have raised their rates by 50% or more. And 219 of those utilities raised rates even as usage in their service area fell, meaning that as customers used less, they still paid more.
“I don’t feel like [the rates have] ever been all that affordable, but they have steadily increased more and more and more,” Janelle Ghiorso, a PG&E customer in California who recently filed for bankruptcy due to the debt she incurred from her electricity bills, told me. She added: “When do I get relief? When I’m dead?”
The people hit hardest by rate increases tend to be those already struggling the most. For example, about 30% of Kentucky residents reported going without heat or AC, leaving their homes at unsafe temperatures, or cutting back on food or medicine to pay energy bills, per the EIA’s 2020 RECS report. Since then, Kentucky Power has raised rates in the eastern part of the state by 45%, adding about $64 to the average monthly bill in a service area where the median monthly household income can be less than $4,000.
The Department of Energy’s Low-income Energy Affordability Data, which measures energy affordability patterns, actually obscures some of this burden. It reports that for all of Kentucky, annual electricity costs account for about 2% of the state’s median household income, which is about average for the nation. But in Kentucky Power’s Appalachian service area specifically, many households live under 200% of the poverty level, and $15 of every $100 someone earns might go toward their energy costs, Chris Woolery, the residential energy coordinator at Mountain Association, a nonprofit economic development group that serves the region, told me. “The situation is just dire for many folks,” he said.
Kentucky Power is aware of this; its low-income assistance charge has grown by 110% since 2020, the Heatmap-MIT data shows. Woolery also noted that the utility agreed to voluntary protections against disconnections, such as a 24-hour moratorium during extreme weather, in a rate case settlement with the Kentucky Public Service Commission. The commission rejected the proposal, but the utility kept the protections anyway, Woolery told me.
Customers in other areas are not so lucky.
In states like Oklahoma, where one in three households reported energy insecurity in 2020, rates rose about 30% from 2020 to 2025, according to our data. Per the EIA survey, Oklahoma’s monthly disconnection rate is more than three times the national average. Oklahoma doesn’t have the highest electricity rates in the country — far from it. But median incomes there are low enough that even moderate rate increases leave some with hard choices.
Interestingly, in bottom-income-quartile states, where median household incomes are below $81,337, only about 30% of utilities show a pattern of rising bills and falling electricity usage, which would suggest energy rationing. The other 70% of utilities show the opposite effect: usage is rising despite electricity rates becoming a bigger burden of customers’ incomes. In Kentucky Power’s service area, for example, bills may be up $64 a month, but usage remained essentially flat.
“Think of it this way: The electric company goes to the front of the line,” Mark Wolfe, the executive director of the National Energy Assistance Directors Association, a policy group for administrators of the Low-Income Home Energy Assistance Program, told me of how households triage their bills. If you need to buy something from the grocery store, the drug store, or pay your electricity bill, then “the utility goes to the front of the line because they can shut off your power, which causes lots of other problems.”
Wolfe added, “Plus, if you’re really in dire straits, you can go to the food bank. You can’t go to the ‘other’ utility company.”
Even as resource-strapped households put a higher share of their income toward electricity, they’re also least able to afford energy efficiency upgrades like newer appliances, smart thermostats, or solar panels. The pattern is prevalent in places with extreme climates, such as Louisiana, Mississippi, and Alabama, where turning off the AC in the middle of summer could mean death. It shows up most starkly among the most extreme rate examples in our data set, like the utilities serving remote Alaska villages — despite astronomical electricity prices, usage hasn’t fluctuated much because its customers are already using it as little as they can afford. The elderly and other individuals living on fixed incomes are also often unable to cut their electricity usage beyond what little they’re already using.
In middle-income states like Florida, roughly 60% of the utilities in our dataset show rising bills and falling electricity use — more than twice the rate we see in the lowest-income states. While the poorest Americans have already reduced their electricity use to the bare minimum and are cutting groceries and medicine in order to keep the heat and AC on, in places like Tampa, where the median income is $96,480, the electricity rate shocks have caused even middle- and even high-earning households to start worrying about their bills. According to a new survey released Tuesday by Ipsos and the energy policy nonprofit PowerLines, 74% of respondents with household incomes over $100,000 said they are worried about their utility bills increasing.
“People are seeing their utility bill as one of the few things that changes so much month to month, that is so unpredictable, and that they don’t have any control over,” Charles Hua, the founder and executive director of PowerLines, told me.
Wolfe, the executive director at NEADA, agreed, saying that for the first time, the association has begun hearing from families with incomes above the threshold who need assistance. “An extra $100 a month for a family, but they’re middle class — that shouldn’t push them over the edge,” at least in theory, Wolfe said. But for those with no flexibility in their budgets, anything additional or unpredictable “pushes them close to the edge — from going from middle class to lower middle class — and I think that’s why this affordability crisis is becoming such an issue.”
We can also see this phenomenon in the explosion of line items on utility bills going toward funding assistance programs. Appalachian Power Co.’s low-income surcharge, for instance, is up 3,200% for customers in Virginia; Puget Sound Energy’s low-income program is up 970% for customers in Washington; and PacifiCorp Oregon’s low-income cost-recovery charge, up 879%.
The EIA data, too, bears this out: Florida had one of the highest rates of people reporting they were “unable to use air conditioning equipment” due to costs in the RECS data, and in 2024, there were 186,202 disconnections in the state in July alone — every one of which would have meant people no longer had the power to run their ACs. (FPL and Duke Energy Florida also show usage declines as rates rose, although neither raised rates as much as Tampa.)
The data also shows places where higher-income earners have aggressively pursued efficiency upgrades to lower their usage. In the LA Department of Water and Power service area in California, usage is down more than 11% overall between 2020 and 2025, one of the biggest drops in our dataset. But the lower usage is more evenly distributed month to month, indicating that things like solar adoption and efficiency programs are likely behind the drop, rather than cost pressures. (Rates there still rose more than 28%, or about $15 per month.)
Even doing everything right wasn’t enough to save customers in the end — households that cut their electricity use still saw their bills rise by an average of $20 a month, our data shows.
Perhaps most concerning, though, is the relentless upward trajectory. PowerLines reports that utilities have submitted $9.4 billion in new requests in the first quarter of 2026 alone. Heatmap and MIT’s numbers show that 79% of utilities raised rates in 2025, and 55% have raised them again already this year.
But the advocates I talked to stressed that utilities have more agency than they get credit for. Take Kentucky Power, for example, with its voluntary disconnection protections. “It just shows that you don’t necessarily have to make disconnections to be financially solvent,” Woolery of the Mountain Association pointed out. Or take Ouachita Electric in Arkansas, which passed a 4.5% rate decrease after investing in efficiency upgrades in consumers’ homes through a pay-as-you-save model.
But that’s the rare exception. For most customers, relief is not obviously on the way. Signs increasingly point to the imminent onset of a super El Niño, which could bring punishing, climate-change-intensified heat waves across the United States. The July 2025 record in Tampa will almost certainly not stand; someday, it’ll be the second-hottest summer, or the third. In a few decades, it might even look cool.
And still there will be bills to pay.