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Turns out, when you reduce electricity rates for heat pump owners, more people buy heat pumps.

One of the most significant actions a person can take to fight climate change is to swap out their fossil fuel-fired furnace or boiler for electric heat pumps. But while rebates and other subsidies can help defray the up-front cost of the switch, the price of electricity relative to natural gas is still a major deterrent in many places. Lower emissions for higher monthly bills is not much of a tradeoff.
Could the solution be as simple as utilities giving heat pump users a discounted rate in the winter?
There’s a growing consensus among climate and clean energy experts that this is a crucial and urgent step toward decarbonizing, at least in the near term. A number of recent reports make the case not just that discounted rates for heat pump users will help spur adoption of the technology, but also that these customers are currently being overcharged.
The reason why is that today, most utilities operate in “summer peaking” systems, where electricity demand is highest on the hottest days of the year. Utilities spend lots of money on infrastructure like power plants, substations, transformers, and wires to make sure they can deliver power reliably on those days. But in the winter, a lot of that stuff sits unused. So it doesn’t increase overall system costs for people to use more electricity in the winter.
In fact, “it’s less expensive to offer electricity in the winter in summer peaking systems,” Matthew Malinowski, who directs the buildings program at the nonprofit American Council for an Energy-Efficient Economy, told me. And yet a lot of utilities charge customers a flat rate, no matter the time of year. “It seems only fair to charge people less for the electricity they use in the winter,” Malinowski said.
Some utilities are already starting to do this. Malinowski and his colleagues published a study on Tuesday that used real utility rates to examine the current cost of operating heat pumps in four cold-weather states. Their modeling illustrates how heat pump-specific rates can make the technology much more attractive compared to natural gas-fired heating. (Households switching from fuel oil or propane heating to heat pumps will almost always save money.)
The first state they looked at, Maine, has famously had a lot of success getting residents to switch to heat pumps. It turns out favorable rates may have been a big part of that. The cost of electricity there is not much higher than natural gas, so when a household there switches to heat pumps, its annual bills remain roughly the same. Additionally, Maine’s biggest utility recently ran a pilot program where it offered customers the option to sign up for a “heat pump rate,” giving them discounted electricity in the winter and slightly higher than normal electricity in the summer. The study estimated that an average household in Maine using this rate would save just over $200 per year compared to one that heats with natural gas.
Just 6% of households in Maine used heat pumps a decade ago, before the state began offering incentives. As of last year, that number had grown to 26%, although many homes still use natural gas boilers and furnaces as back-up systems.
The other three states the study focuses on — Minnesota, Colorado, and Connecticut — have much higher electricity rates relative to natural gas, and simply switching to a heat pump would not be economic. But Minnesota has a winter pricing program similar to Maine’s. The utility Xcel offers a deeply discounted rate to customers who heat their homes with electricity through the colder months, whether they use heat pumps or less efficient electric resistance systems. The report estimates that heat pump users who opt-in to this rate will save about $400 per year compared to if they heated their homes with natural gas.
Xcel is also the largest utility in Colorado, where it does not yet offer a winter discount rate. There, the authors calculate that heat pumps currently cost about $500 more per year than natural gas heating. But a new law in Colorado requires utilities to submit new heat pump-specific electric rates to regulators for approval by 2027. If Xcel offered the same discount as it does in Minnesota, that would bring heat pump operating costs roughly on par with gas heating.
Colorado isn’t the only state actively pursuing heat pump-specific rates to spur adoption. In Massachusetts, which the study did not look at, a small utility called Unitil began offering a discounted heat pump rate on March 1 of this year, and regulators are requiring National Grid, which serves about 15% of the state, to offer one beginning next winter.
Meanwhile, in Connecticut, electricity prices are so much higher than gas prices that the authors conclude that “rate interventions are ultimately not enough” to make heat pumps competitive. “The state needs deep investment in making electric power more affordable to its residents,” they write, such as “taking on some costs of grid maintenance and upgrades, putting a price on carbon, or implementing clean heat standards.”
One caveat to the study is that it uses electric rates in 2024 but meteorological data from 2018. Since the world was notably warmer last year than in 2018, the authors’ cost estimates are likely conservative. In reality, heat pumps may already be more affordable than the study makes them seem.
Another is that heat pump-specific rates are only really a solution for the next five to 10 years. As more households adopt heat pumps, the electric grid will begin to shift toward a winter-peaking system, and there won’t really be a case to charge heat pump users less. Massachusetts regulators have acknowledged they will need to monitor this and re-evaluate heat pump rates regularly as the situation evolves.
“We’re just responding to the situation today,” Malinowski told me. “Heat pump penetration is very small, and those users are overpaying based on the service they're demanding of the grid, and what they're providing to the grid, which is revenue during off-peak times when electricity is cheaper to provide.”
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Invest in Tomorrow Coalition says it took out clean energy adversaries in the midterms. Now it’s setting its sights on 2028.
A pro-renewables Super PAC – Invest in Tomorrow Coalition – is taking a victory lap, claiming it played a key role in the blue wave and announcing plans to be involved in the 2028 presidential primaries.
When I first heard of the Invest in Tomorrow Coalition, it was clearly a revenge operation. Backed by renewables companies and crypto magnate Chris Larsen, the Super PAC waded into primary elections this year to take out Republicans who voted to repeal most of the Inflation Reduction Act. Tom Matzzie, a renewables executive leading the Super PAC, described the organization to me as “focused on accountability for elected officials who decide they want to attack the clean energy industry.” Shortly afterwards, Invest in Tomorrow announced an investment in seven races before ultimately expanding to 18 races.
Now that the dust is settled, Matzzie told me that most of the races they intervened in wound up flipping red to blue: “I think we’re on track to win 12 or 13 of the 18 we invested in. We had seven or eight marquee races and we’re winning the majority of those. We were hopeful we’d get one in a tough district. We didn’t expect to get this many.”
Their favorite trophy is Indiana’s 5th congressional district in the northern Indianapolis region, where Rep. Victoria Spartz lost a historically comfortable GOP seat to J.D. Ford, a Democratic state senator. Matzzie told me the Super PAC invested $2 million in the race to beat Spartz, which he claimed is more than both campaigns spent combined. (My search of FEC records shows that may be true, if you don’t count other outside assistance.)
After Spartz was declared the loser, the Super PAC sent an email blast to the media with a short statement: “Tell Victoria Spartz. We want her to know it was us.”
The Super PAC also claims at least partial responsibility for helping oust Rep. Lauren Boebert of Colorado, who lost by just a few thousand votes. I’m told they invested $1.5 million in the race, including on a digital ad centered around an incident where Boebert was escorted out of a live stage performance of “Beetlejuice.” The ad claimed Boebert couldn’t be trusted around children. It prompted Boebert to do a whole segment bashing the Super PAC while guest hosting former Rep. Matt Gaetz’s One America News show.
“Oh, I love it when they complain about us. I love it when they whine about us. We want them to spread the word to other members of Congress about what we’re doing,” Matzzie told me. “We want to send a message that we will do what is necessary to defeat you in your next election, including getting down in the mud if needed, and we have limits on what we say and won’t say, but it has to be truthful.”
Since it is already time for 2028 discussions, I asked Matzzie if the Super PAC had any ambitions to be involved in the presidential primaries next. Absolutely, he said. First that involvement will look like education. That could look like having pro-renewables voices urging GOP candidates to be more receptive to the sector, whether they be representatives of the business community or landowners with solar on their properties.
“The accountability part of this comes later as people firm up their point of view on what they’re running on and we don’t know what that is yet. We totally invite all of the candidates to be supportive of the clean energy industry if they’re running for president. That is our ideal outcome,” Matzzie said.
But if candidates don’t get the message will they go on the attack against primary candidates? “I have no hesitation about doing it.”
On electrification’s shortfall, AI for nuclear, and Alva Energy’s big plans
Current conditions: Heavy rain is overflowing rivers in the Dominican Republic’s eastern inland towns, including Monte Plata, where floodwaters are washing away cars • With weeks to go before the Atlantic hurricane season officially ends, a new tropical storm may be forming between the Bahamas and Bermuda • It’s cloudy and 51 degrees Fahrenheit in London, where the British are marking Guy Fawkes Day, a holiday commemorating the 421st anniversary of the failed plot by English Catholics to assassinate King James VI of Scotland and I of England by blowing up the House of Parliament.
It’s a rebuke of President Donald Trump! A new era! A sign that President Lyndon B. Johnson’s prediction that the Democrats would lose the South until the end of young Bill Moyers’ lifetime (he died last year) was true! Maybe it’s all of these things. But one thing is certain: Democrats’ big victory Tuesday night halts what my colleague Robinson Meyer called “Trump’s energy revolution,” meant to defy the economics of renewables. There’s still much to dissect — we don’t even know who won shockingly competitive U.S. Senate races in Mississippi and Alaska. But my colleagues have a nice slate of stories to help us get started:
Vice President JD Vance is openly blaming the Trump administration’s war with Iran for Republicans’ midterm shellacking, and Democrats are formulating a new approach after campaigning against the conflict and its associated energy shock. Iran, meanwhile, is signaling its openness to peace talks, even as Tehran turns to guerrilla tactics to regain control over the Strait of Hormuz. All that looks to oil traders like more crude hitting the market. On Wednesday, the price of West Texas Intermediate crude, the U.S. benchmark, fell more than 8% to $88 per barrel. Brent crude, the global price measure, plunged nearly 9% to just under $95 per barrel. Murban crude, the stuff that leaves a Persian Gulf port in the United Arab Emirates, dropped 1% to just under $101 per barrel.

Big meals, big trucks, big computers — it’s the American way. Only one of those is a problem for electricity prices — a problem that’s also uniquely American. New projections from the Rhodium Group suggest that the U.S. is the only major market where data centers are the primary driver behind surging electricity demand, constituting between 62% and 77% of gross demand growth. In China, Europe, India, and the Middle East, residential and commercial buildings are by far the biggest new sources of demand for electricity to power air conditioning, heating, and appliances. Meanwhile, according to data from the consultancy Cleanview, upward of 41% of planned data centers in the U.S. are in states where newly elected governors are considering moratoria on new projects
.

The Rhodium forecast also shows big global challenges for the fight to slow global warming. Electricity serves just 21% of the world’s end-use energy; by 2035, countries pledged to raise that figure to 35%. But the global average for electrification is on track to hit just 28% in the next nine years, threatening to maintain planet-heating pollution levels even as renewables surge and power emissions fall. Low-carbon sources of electricity are on track to generate upward of 80% of the power in China and the world’s richest economies, with variable renewables such as wind and solar producing the bulk of the output. Clean firm sources such as nuclear power and geothermal maintain a steady share of total output as variable sources eat into fossil fuels’ market. As a result, emissions shift to the parts of the world where fossil fuels will remain dominant. China and rich countries will account for 37% of emissions in 2050, down from 54% in 2024. India’s emissions will rise 26% by the middle of the century, and the entire African continent’s output by 37%. Worldwide industrial emissions are on track to stay static as the benefits of low-carbon steel are offset by the spike in production from coal-fired blast furnaces.
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Whenever OpenAI or Anthropic releases a new model, the healthcare industry, say, can measure its capabilities by seeing how quickly it can pass a medical board test. Last year, the AI startup Atomic Canyon — which formed to help nuclear plant operators sift through mountains of documents using large language models — inked a deal with the Idaho National Laboratory to create a test that can check the software’s ability to work with a nuclear plant. Fourteen months later, the partnership has yielded results. On Thursday, I can report exclusively for this newsletter, Atomic Canyon is set to launch what it calls NuclearBench, the first open-source benchmark designed specifically to evaluate how LLMs perform on questions related to nuclear energy. “Think about it like an open-book exam for AI models,” Trey Lauderdale, Atomic Canyon’s founder and chief executive, told me. The company worked with INL to design a 280-question exam, which can then be administered to AI models, whose answers are judged by accuracy and context.
“As you’d expect, the more advanced models perform better. You’ve got OpenAI, Google, and Anthropic all vying at the top,” Lauderdale said. “Nothing we wouldn’t expect, but it’s nice to have actual metrics and information that validate general hypotheses you might have. You could instinctively say, This model is doing better. But it’s really important as an industry that you start benchmarking what these models can do.” Atomic Canyon’s test is not yet at the level of a medical board exam, he said. But the company plans to continuously update its exam to account for the growing sophistication of LLMs. Eventually, Lauderdale hopes to roll out more targeted tests focusing on safety and risk, reactor engineering, emergency preparedness, radiation, and other factors. “It’s the equivalent of the tests to become a general physician or those to become a cardiologist, dermatologist, or gastroenterologist,” he said.
Last month, I told you when tech giants announced a series of deals to help fund “uprates” at existing nuclear plants, renovations that potentially squeeze hundreds of megawatts of new generation out of reactors that are already running. The deals with Google and Amazon looked to generate more than a gigawatt of new power through uprates across PJM Interconnection, the most stressed grid system in the U.S. Now a startup specifically designed to affordably uprate reactors is considering projects to generate as much as 1.2 gigawatts of new power out of existing plants — and it just received a major endorsement from a utility industry heavyweight. I can exclusively report that, on Thursday, the developer Alva Energy plans to announce that Jeff Lyash, the former chief executive of the Tennessee Valley Authority and Ontario Power Generation, would join its board of directors. Lyash has plenty of nuclear experience. OPG, owned by Canada’s most populous province, operates the second-largest nuclear fleet in North America after the U.S.-based Constellation Energy. It’s also building the continent’s first small modular reactor, the first of GE Vernova Hitachi Nuclear Energy’s 300-megawatt units. The federally owned TVA, from which Lyash retired last year following Trump’s return to the White House, operates three nuclear plants and is building what’s expected to be America’s first SMR, the second GE-Hitachi BWRX-300 after OPG’s project at its Darlington plant. Lyash will be the fifth member of Alva’s board. After former Intel CEO Pat Gelsinger, he’s the second to come from outside the company; the other three board members are Alva’s co-founders.
“What’s been pretty amazing is that we’re starting to attract top-tier industry talent,” James Krellenstein, Alva’s chief executive and co-founder, told me. “Jeff joining the board has been pretty transformational because he brings a massive amount of experience in modifying existing plants.” At OPG in particular, Krellenstein said, Lyash oversaw refurbishments of the utility’s CANDU reactors. He also sits on the boards of the utility Dominion Energy, the Canadian construction giant Aecon, the industrial conglomerate Curtiss-Wright, and the European reactor startup Newcleo, which Krellenstein said lends Alva greater insight into other sectors’ large-scale project management. “What the economy of the United States is looking for is sources of clean, 24/7 power. Nuclear power uprates are a way in the short term to get that demand fulfilled in the United States while simultaneously rebuilding the execution capability necessary to create new plants. That’s the exact scaling strategy that Alva is working on.”
It’s no Norway, where electric vehicles make up nearly 99% of new car sales. But EVs’ share of Germany’s new car market soared to a record 37% last month, according to data from the country’s national motor vehicle authority, the Kraftfahrt-Bundesamt. That, according to Electrek, equates to 94,086 new battery-electric vehicles, up nearly 80% from the 53,425 sold a year earlier.
‘It’s truly possible that a lot of people will wake up and realize that the spell is broken from Trump.’
After Donald Trump won his second term two years ago, I wrote about “the death of climate tech” — or at least the death of the term. That largely held up. Climate-focused investors and startups increasingly dropped the label in favor of energy security, efficiency, and infrastructure resilience, often reframing their pitch to serve the booming data center industry along the way. Following the Democrats’ midterm sweep on Tuesday, I checked in with “climate tech” investors to see whether the industry might be ready for a rhetorical — and ideally literal — comeback.
On the rhetoric, they were largely unconvinced. On the substance, they were a bit more hopeful.
“This was not an election that was a referendum about climate or energy or anything even close to that,” Lara Pierpoint, managing director at the philanthropic climate tech firm Trellis Climate, told me. The consensus was that voters were far more concerned with affordability, Trump’s deep unpopularity, and, to some extent, the data center backlash. Sure, all of these issues touch on climate, but it was by no means anyone’s central message.
But that doesn’t mean Tuesday wasn’t still a win for the energy transition.
“This new Congress, controlled by Democrats, will focus mostly on energy affordability and access,” Gabriel Kra, managing director at Prelude Ventures, told me. That, he said, will likely encompass a push for more solar, wind, and batteries in energy planning — but “all in the name of affordability and reliability, not focused on climate.”
Susan Su, a climate investor and analyst, expects this El Niño cycle to bring climate back into the conversation, but “maybe more in the form of adaptation, extreme weather, and just resilience,” she told me.
“I don’t think we’re going to rush back to talk about climate this or that. I think we will rush back to acknowledging that this is the macro of all macros,” Andrew Beebe of Obvious Ventures told me, meaning climate remains one of the biggest forces shaping the global economy, whether or not investors and policymakers choose to call it that. “Maybe it’ll just get more attention in whatever name, I don’t really care.”
Still, investors aren’t expecting an immediate flood of federal climate action in the lame-duck session, although, of course, passing the permitting bill would ease the way for economy-wide electrification. And Kra told me it’s still too soon to know whether some of the Trump administration’s canceled or frozen grants for technologies like clean cement, steel, hydrogen, and carbon capture could be revived under a Democratic Congress. Restarting that funding would certainly offer a beacon of hope for clean industries that have yet to move down the cost curve and into the realm of true affordability.
Investors’ most realistic near-term hope is that Tuesday’s results mark the beginning of a more stable era for the clean energy ecosystem. “The Trump administration has just introduced so much chaos, and markets hate chaos. They love certainty,” Su told me. She pointed out that as the results rolled in, the 10-year Treasury yield dipped. Su read that as a sign that investors were rushing to lock in today’s higher rates, betting that a more stable political environment would lower borrowing costs down the road. That would both make first-of-a-kind projects cheaper to finance and push investors to chase riskier, higher-return bets in the venture market.
“Even just the perception of more certainty via a potential check on Trump — a legislative check on Trump — could bring cost of capital down, which is going to have a positive halo effect across our whole sector,” Su told me.
Kra expressed a similar hope: that the next two years will lay the groundwork for a more durable U.S. energy and industrial policy framework. “By durable, I mean guidelines and rules and laws that can survive a changed administration and a change of control of Congress,” he told me. “That will unlock affordable reshoring of American manufacturing. That will unlock an industrial and commercial response that will really catalyze growth in the economy, in clean electricity and energy, and in the innovation economy.”
I also heard some optimism that Republicans, battered by Tuesday’s results, might start to find their voice on clean energy as they begin to break free from Trump’s yoke. “My big hope would be that we finally enter a phase where Republicans can not be threatened to say what I think most of them already know, which is that the climate issues are real and need addressing,” Beebe told me. “It’s truly possible that a lot of people will wake up and realize that the spell is broken from Trump, and they will be able to, in the plain light of day, evaluate things at face value again.”
That could help depoliticize and expedite the rollout of technologies like electric vehicles and heat pumps, which have become partisan products in recent years. Meanwhile, Rajesh Swaminathan of Khosla Ventures told me via email that he sees lots of potential for bipartisan momentum behind superhot rock geothermal, fusion, critical minerals, and cost-competitive clean cement and steel.
Now, Su told me, it’s time for climate technologies that have talked a big game on affordability to prove it, giving investors and Republican skeptics no reason to dismiss them. “For years, founders have been talking about, ‘Oh, we’re not just cleaner, but we’re actually cheaper and better.’ Okay, so now it’s time to put your money where your mouth is,” she told me.
She’s also optimistic that this younger generation of newly elected lawmakers will be more open to the full spectrum of climate solutions, from adaptation and carbon removal to more speculative and unconventional ideas like solar geoengineering. “It’s not going to be Al Gore anymore,” she told me. “I think younger people have a very different view on, let’s do what we need to do to make ourselves have a livable future versus sticking to older mental models.”
But perhaps the most liberating takeaway from Tuesday night for Su and her fellow investors? “We don’t have to pretend that we’re friends with Donald Trump anymore.”