Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

Elon Musk Is Putting the EV Transition in Peril

Inside episode 15 of Shift Key.

Elon Musk.
Heatmap Illustration/Getty Images

Tesla is now facing its worst crisis in years. Last week, CEO Elon Musk laid off the automaker’s roughly 500-person Supercharger team and what remained of its policy and new vehicle teams. Before that, it reported its first-quarter financial results — and they were even worse than the lackluster performance that investors were expecting.

Already this year, Tesla has cut around 10% of its employees. Now Musk is promising that it will shift toward becoming an “AI” company. And on Wednesday — after we recorded this episode — Reuters reported that the Justice Department is investigating Tesla for lying about its so-called Full Self Driving software to investors.

Does Tesla, long a stalwart of America’s EV transition, now pose a danger to it? On this week’s episode of Shift Key, Rob and Jesse discuss the automaker’s turn away from EVs, and why Musk’s decision to lay off the Supercharger team could throw the entire country’s EV transition off track. Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap, and Jesse Jenkins, a professor of energy systems engineering at Princeton University.

Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.

You can also add the show’s RSS feed to your podcast app to follow us directly.

Here is an excerpt from our conversation:

Jesse Jenkins: I just want to note one thing you said there, which is the role of the [National Electric Vehicle Infrastructure] funding. So the government funding here required that any recipient of the federal infrastructure funding would be open to multiple automakers’ vehicles. So you could not, Tesla could not have kept its network closed and received any of the federal money.

And so it is interesting to think like, you know: If NEVI hadn’t existed, I’m not sure if Tesla would have made that pivot. So it’s interesting, this is an example of where government funding and requirements can really open up standards and, you know, kind of force change. So maybe it was they thought they had to do it in order to stay competitive, to get a chunk of that federal infrastructure funding. And maybe they would have been better off if they just kept a closed network and ignored the shiny pot of money that the federal government was out there … it’s hard to say, at this point.

Robinson Meyer: There’s a second aspect of this, though, that I think is also confusing, which is basically that if Tesla — over the next year, every American who drives an electric vehicle is going to encounter a Tesla Supercharger for the first time, whether or not they own a Tesla, right? Because they’re, the vehicle they own is going to be integrated into the Tesla network and they’re going to be able to charge.

That is such a sales opportunity for Tesla. Tesla needed to nail that integration, first of all, and execution, because these are not hard customers to convince to buy a Tesla. These are customers who already own an electric vehicle. And so if they’re coming to your Supercharger network, and they’re like, ‘This is an amazing network. This, like, works so much better than any other network. This works better than the chargers that my automaker wants to direct me to that aren’t Tesla, whether they be Electrify America or something else,’ that would have been an incredible marketing and sales opportunity for Tesla to convert drivers who already had chosen to go electric.

There’s not a better market out there. There’s not a more accessible market out there for them than people who already drive an EV and are thinking about their next EV purchase. And so it has now, if nothing else, guaranteed that the next year will feel chaotic. Maybe, through some miracle, the Supercharger network keeps working, and it keeps working pretty well. How they’re going to manage that with no remaining team, I don’t really understand — but let’s say it keeps working pretty well. They’ve really fumbled an opportunity to make Tesla seem like the easiest and most secure and most reliable, you know, value proposition out there for drivers.

And I think that’s just … that’s happened now. That’s water under the bridge. They’ve really screwed this up, no matter what else happens over the next year.

This episode of Shift Key is sponsored by…

Watershed’s climate data engine helps companies measure and reduce their emissions, turning the data they already have into an audit-ready carbon footprint backed by the latest climate science. Get the sustainability data you need in weeks, not months. Learn more at watershed.com.

Music for Shift Key is by Adam Kromelow.

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Politics

AM Briefing: Trump and COP29

On the looming climate summit, clean energy stocks, and Hurricane Rafael

What Trump Means for COP29
Heatmap Illustration/Getty Images

Current conditions: A winter storm could bring up to 4 feet of snow to parts of Colorado and New Mexico • At least 89 people are still missing from extreme flooding in Spain • The Mountain Fire in Southern California has consumed 14,000 acres and is zero percent contained.

THE TOP FIVE

1. Climate world grapples with fallout from Trump win

The world is still reeling from the results of this week’s U.S. presidential election, and everyone is trying to get some idea of what a second Trump term means for policy – both at home and abroad. Perhaps most immediately, Trump’s election is “set to cast a pall over the UN COP29 summit next week,” said the Financial Times. Already many world leaders and business executives have said they will not attend the climate talks in Azerbaijan, where countries will aim to set a new goal for climate finance. “The U.S., as the world’s richest country and key shareholder in international financial institutions, is viewed as crucial to that goal,” the FT added.

Keep reading...Show less
Yellow
Politics

The 2 Climate Bulwarks Against the Next Trump Presidency​

State-level policies and “unstoppable” momentum for clean energy.

A plant growing out of a crack.
Heatmap Illustration/Getty Images

As the realities of Trump’s return to office and the likelihood of a Republican trifecta in Washington began to set in on Wednesday morning, climate and clean energy advocates mostly did not sugarcoat the result or look for a silver lining. But in press releases and interviews, reactions to the news coalesced around two key ways to think about what happens next.

Like last time Trump was elected, the onus will now fall on state and local leaders to make progress on climate change in spite of — and likely in direct conflict with — shifting federal priorities. Working to their advantage, though, much more so than last time, is global political and economic momentum behind the growth of clean energy.

Keep reading...Show less
Green
Podcast

The Inflation Reduction Act Is About to Be Tested

Rob and Jesse talk about what comes next in the shift to clean energy.

Donald Trump.
Heatmap Illustration/Getty Images

Last night, Donald Trump secured a second term in the White House. He campaigned on an aggressively pro-fossil -fuel agenda, promising to repeal the Inflation Reduction Act, Biden’s landmark 2022 climate law, and roll back Environmental Protection Agency rules governing power plant and car and truck pollution.

On this week’s episode of Shift Key, Jesse and Rob pick through the results of the election and try to figure out where climate advocates go from here. What will Trump 2.0 mean for the federal government’s climate policy? Did climate policies notch any wins at the state level on Tuesday night? And where should decarbonization advocates focus their energy in the months and years to come? Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap, and Jesse Jenkins, a professor of energy systems engineering at Princeton University.

Keep reading...Show less