Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

Subaru Is Finally Getting Its EV Act Together

The car brand with a crunchy reputation has started to earn it, at last.

The Subaru Trailseeker.
Heatmap Illustration/Subaru, Getty Images

At the New York International Auto Show this week, Subaru revealed a pair of fully electric vehicles. The newly announced Trailseeker and an updated version of the brand’s Solterra EV are nothing special compared to the other electric vehicles on the market — their range figures, charging speeds, and other stats are solidly middle-of-the-road. Yet their very existence is a leap forward for a car brand that has been wasting an opportunity to target climate-conscious car buyers.

I’ve dragged Subaru for dragging its heels on electrification. Like fellow Japanese carmaker Toyota, Subie has lagged at the back of the pack in putting desirable EVs on the market. Its only plug-in hybrid, the Crosstrek PHEV, delivered a paltry 17 miles of electric-only range and has since been replaced by a forthcoming traditional hybrid. Subaru’s first true EV effort, the Solterra, was developed in collaboration with Toyota and is essentially the same car as the Toyota bZ4x. Both of those vehicles delivered a subpar range starting in the 220s and paled in comparison to better EVs on the market.

Toyota’s reluctance to embrace EVs, if disappointing, is at least understandable. The world’s largest carmaker prints money selling fossil fuel-burning vehicles and can afford to wait on the sidelines while other companies endure the bumps in the road on the way to making and selling EVs. Subaru is a different story.

In the United States, at least, Subaru has successfully branded itself as the car of the hiking set. Car commercials play up Subaru’s donations to the National Park Service and portray its customers as animal lovers and explorers. Yes, people outside of Colorado buy Subarus, but the brand’s American base is built on the green types who might be first in line to buy an electric car — if they were confident it could get them out to the wilderness and back, anyway.

With the uninspiring original Solterra as its sole electric offering, Subaru was in danger of losing a burgeoning market that should have been — or at least could have been — theirs. Rivian stormed into that market with a pickup and SUV that delivered outdoorsy looks, rugged capability, and enough range to reach many of the most popular off-the-beaten-path locations. R1T and R1S are luxury vehicles that start around $70,000, yes, but Rivian’s promised R2 and R3 vehicles would start in the $30,000 and $40,000 range — much closer to the cost of, say, a Subaru Crosstrek. It’s not alone, either. EVs like the Hyundai Ioniq 5 XRT show that other carmakers see the potential of building an off-road EV, especially if it could beat Subaru to the market and steal some of its buyers.

Yet here, at least, come signs of life from Subaru. By introducing the Trailseeker and the new Solterra as 2026 models, the company not only delivers a couple of decent outdoorsy EVs, but probably also gets them to market ahead of the R2 and R3, which are still in development.

The 2026 Solterra delivers an estimated 285 miles of range from its 74.7-kilowatt-hour battery, a huge and hugely needed jump from the 227 miles of the outgoing model. The 150-kilowatt charging speed lags behind the best in the industry — the Hyundai Ioniq 5 can do 350 kilowatts, for example — but at least it’s an improvement from the 100 kilowatts of the old car, and makes road trip charging stops acceptably brief. Crucially, the Solterra will come with the NACS charging port, the former Tesla proprietary standard around which the industry has now coalesced. That means the Subaru should be able to charge at lots and lots of Tesla Supercharger stations without the need for a dongle.

Perhaps more compelling is the all-new Subaru Trailseeker, which looks a bit like the electrified version of an Outback (though I’m not sure about the two-tone fender aesthetic). In other words, it’s exactly what you would’ve imagined if someone said to picture a Subaru EV. The range figure is a tad lower than the Solterra, at 260 miles, but that’s because the Trailseeker is longer, more spacious, and more powerful than its cousin. That might be more appealing to many buyers even with the slight range deduction. It, too, gets a NACS plug and 150-kilowatt charging. No surprise, it comes with all-wheel-drive and special driving modes to help the car handle mud, snow, and other uncertain terrain.

Subaru has yet to announce exact arrival dates and prices for these vehicles. The latter — particularly whether it can offer the Solterra and Trailseeker at a cost reasonably close to its gas-powered Crosstreks and Outbacks — will go a long way in deciding whether Subaru is finally ready to claim its slice of the EV space.

Green

You’re out of free articles.

Subscribe to access Heatmap’s expert analysis of climate change, clean energy, and sustainability. Save $57 on an annual subscription, just $156 $99/year.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Daily Briefing

Ford’s Fathom? Drive!

Facing down a sea change, the automaker has staked its next EV bet on a compact, sporty pickup.

Ford headquarters.
Heatmap Illustration/Getty Images

“Full fathom five, your father lies,” the invisible spirit Ariel sings early in The Tempest, as a handsome and grieving prince listens, rapt. The song tells of a shipwrecked skeleton transforming into something else — its eyes have become pearls, and its bones pink coral — as it undergoes, yes, a “sea change.” It is the first time that phrase appears in the English language.

Ford is now facing its own kind of sea change. Over the past decade, the automaker has doubled down on its most profitable and exciting vehicles — pickups, SUVs, and the Mustang muscle car — and dropped from its line-up the cheap, boring cars that once made it famous. It embraced, then backed off, the transition to electric vehicles, in part because it failed to make money from them; and it began to reckon with the surge of cheaper, cleaner, and “far superior” EVs from Chinese producers that are transforming global auto markets around the world.

Keep reading...Show less
Blue
Energy

Amazon Is Building America’s Biggest Fossil Fuel Plant to Power AI

The company confirmed its plans to market research company Cleanview.

The Amazon logo and smokestacks.
Heatmap Illustration/Getty Images

The data center buildout has hit a new inflection point. It has long been true that artificial intelligence is fueling climate change by driving up power demand; more recently, tech companies have started directly financing new natural gas plants in their quest for AI glory. Now one is backing the biggest fossil fuel-fired power plant ever to exist in the United States — exclusively to power an AI data center complex.

That company is Amazon, according to the market research company Cleanview, which reported on Friday that the tech giant is building an AI data center campus in Texas powered by an up to 7.65-gigawatt off-grid natural gas plant.

Keep reading...Show less
Red
Climate

Which Wildfire Smoke Is Worst?

The smoke pouring into Seattle from Spokane is particularly bad, but there’s also no such thing as good smoke.

An AQI city.
Heatmap Illustration/Getty Images

I wrote this story from inside a cloud of smoke. Owing to some funky meteorology in the Seattle area this week — a pressure ridge paired with a thermal trough — the region’s usual westerly winds reversed, causing smoke from the fires burning in the eastern half of the state to pour through the mountain passes and river valleys of the Cascades and pool over the populous Puget Sound lowlands, where I live.

Though it’s cleared up some today, I’m still running my air purifier on full blast because I know what’s in the lingering smoke. Unlike the still blazing wildfires in Ontario that are burning through mostly uninhabited forests, the smoke in the Seattle area this week came to us partially from Spokane, where the Old Trails fire razed at least 700 buildings and homes last weekend. That means that beyond the usual organic matter associated with wildfire smoke, the pollution that has hung over Seattle has likely also contained particles and chemicals from burned plastics, batteries, cars, and household appliances.

Keep reading...Show less