While the story of coal demand has been largely about rapid industrialization in Asia — especially India and China — the United States under President Trump has been working hard to make itself a main character.
Case in point is in Middletown, Ohio, where a one-time clean steel project may be refashioned as a standard-bearer for an industry-driven U.S. coal revival. The company behind the project, Cleveland-Cliffs, won a Biden-era award of up to $500 million to develop and deploy hydrogen-based technology for iron and steel production. CEO Laurenco Goncalves began casting doubt on that project as long ago as September, when he told Politico that he was struggling to find buyers willing to pay more for low-carbon materials, and that he wasn’t sure the project “even makes sense with the grants.” Earlier this year, he told investors that the company was working with the Department of Energy to “explore changes in scope to better align with the administration’s energy priorities.”
During an earnings call Monday morning, Goncalves said the company had scrapped the project not because of the DOE, but rather because it was unable to get sufficient hydrogen for use as fuel.
“The very first thing: It’s clear by now that we will not have availability of hydrogen. So there is no point in pursuing something that we know for sure that’s not going to happen,” Goncalves said. “We informed the DOE that we would not be pursuing that project.”
Instead, the company has had “a very good conversation” with the DOE “on revamping that project in a way that we preserve and enhance Middletown using beautiful coal, beautiful coke,” Goncalves said. (Where have we heard that kind of language before?) “We are vertically integrated, and we use American iron ore and American coal and American natural gas as feedstock, all produced right here in the United States of America, employing American workers,” he added.
The evidence for coal’s stubborn persistence globally has been mounting for years. In 2021, the International Energy Agency forecast that by 2024, annual coal demand would hit an all-time high of just over 8,000 megatons. In 2024, it reported that coal demand in 2023 was already at 8,690 megatons, a new record; it also pushed out its prediction for a demand plateau to 2027, at which point it predicted annual demand would be 8,870 megatons.
The IEA largely chalked up the results to the world’s energy needs, writing that “the power sector has been the main driver of coal demand growth, with electricity generation from coal set to reach an all-time high of 10 700 terawatt-hours (TWh) in 2024.”
More recent analyses confirm that power demand, especially in Asia, could prop up global coal demand possibly for decades.
“Coal-fired power could be a bigger part of the energy mix for longer than expected, scuppering efforts to meet climate change goals,” a pair of Wood Mackenzie analysts, David Brown and Anthony Knutson, wrote in a report last week, echoing the IEA’s findings. China alone is responsible for almost three-quarters of global coal consumption, according to Wood Mackenzie. “New realities for energy markets in recent years have become more, not less, supportive of coal-fired power,” Brown and Knutson write.
The analysts put peak global coal demand a year earlier than the IEA, at 2026. But they also noted that “coal demand has consistently proven more resilient than expected.”
It’s possible that these fast-growing Asian nations could, for reasons of energy security or economy, decide to keep younger coal plants active for decades while extending the life of older plants to keep costs down. In this scenario, much of the world largely transitions away from using coal for power generation, but thanks to persistent Asian demand, global coal demand peaks as late as 2030. That could mean an extra 2 billion tons of greenhouse gas emissions compared to a base case scenario.
The U.S. federal government, meanwhile, has taken on a role as both a coal-friendly analyst and an active promoter of every facet of the industry.
A couple of weeks ago, a Department of Energy report declared that “absent intervention, it is impossible” for the U.S. to power the growth of the artificial intelligence industry “while maintaining a reliable power grid and keeping energy costs low for our citizens.” That energy-poor status quo, the DOE argued, was due in part to scheduled retirements of coal-fired generation.
The DOE has been doing its part to keep that generation online, using its emergency authorities to keep some coal plants open. It has joined President Trump in becoming a kind of all-purpose pitch man for the industry. Over the weekend, the Department’s X account posted an image of Secretary of Energy Chris Wright with a shovel, copied and pasted in front of an open-pit mine, with the words “MINE, BABY, MINE.”
On the supply side, congressional Republicans tucked into the One Big Beautiful Bill Act a tax credit specifically for domestic metallurgical coal production, which could be worth hundreds of millions of dollars a year.
Some of the largest end users of U.S.-mined metallurgical coal are outside the U.S., including the countries driving worldwide coal demand. India imported over 3 million tons of U.S. metallurgical coal in the first three months of 2025, with China just under a million, according to U.S. Energy Information Administration data.
The tie-up between Nippon Steel and U.S. Steel authorized in June, meanwhile, grants a “golden share” of the American company to the U.S. government, in part to ensure increased investment and capacity. That deal also explicitly provides for at least $1 billion of investment into U.S. Steel’s existing blast furnace operation, Mon Valley Works, in Western Pennsylvania. The investments “ensure Mon Valley Works operates for decades to come,” the company said in an announcement.
That means more coal: Mon Valley Works is the “largest coke manufacturing facility in the United States,” according to U.S. Steel, producing 4.3 million tons of the coal product both for its own operations and for sale to other steelmakers.
In an interview with Japanese media, Nippon Steel’s chief executive Eiji Hashimoto said that the newly expanded company will likely build a new steel mill in the U.S., as part of its goal to catch up in steel production with its Chinese rival China Baowu Steel Group Corp, while also using more of its existing capacity to increase production, hoping to eventually more than double its output by the middle of next decade.
(For what it’s worth, Japan is also a major importer of metallurgical coal from the United States, taking in just over a million tons in the first three months of 2025.)
While the future of coal will be determined in Asia, the U.S. steel industry is happy to work with the Trump administration and the coal industry to keep things burning.
“They see the value in blast furnaces just as we at Cleveland Cliffs do,” Cleveland-Cliffs’ Goncalves said of the U.S. industry’s new Japanese partners.
