Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Economy

A Green Steel Dust-Up Is a Warning

The CEO of Cleveland-Cliffs cast doubt on a new mill funded in part by $500 million in federal grants. What does that say about corporate commitments to decarbonization?

Steel pollution and nature.
Heatmap Illustration/Getty Images

American steelmaker Cleveland-Cliffs cast doubt last week on the country’s most important green steel project. Chief executive Lourenco Goncalves suggested in an interview that the company was considering passing up $500 million of federal grants to build a new hydrogen-powered mill at its Middletown Works facility in Ohio, blaming fears that there won’t be buyers for the lower-carbon product, which he claimed could cost 40% more to produce than steel made by conventional methods. Cleveland-Cliffs later issued a short press release walking back Goncalves’s comments and reaffirming its commitment to the “transformational” project.

It’s, of course, possible that Goncalves was just expressing personal concerns that do not reflect the company’s official position. But either way, those doubts were not only real, but revealing about our prospects for decarbonization by mid-century.

First, the episode is a stark indictment of the many attempts to create demand for cleaner products by conjuring up corporate ambition on climate change. The entire rationale for cajoling corporations to quantify the emissions in their supply chains, known as Scope 3 emissions, has been to pressure them into sourcing greener inputs. The steel sector produces 7% to 9% of emissions globally: if it were a country, it would be the world’s third-biggest emitter after the United States and China. And steel represents the biggest single source of Scope 3 emissions for many companies in other industries — on the order of 40% to 45% for auto companies and as high as 85% for construction, for example. This makes steel a litmus test for whether Scope 3 footprinting and corporate commitments to green their supply chains are delivering as promised.

Worse, these types of steel buyers have ostensibly already been organized to show demand for green inputs. Before he stepped down as President Biden’s special envoy for climate, one of John Kerry’s cornerstone initiatives was the First Mover’s Coalition, an effort to secure advanced purchasing commitments from corporate buyers for green steel and other industrial materials. The fact that the coalition’s members – many of which are major steel buyers like Ford and General Motors – were not publically jumping all over the outputs of Cleveland-Cliffs’s heavily subsidized project is itself troubling. After all, while the green premium on steel may be significant, the material is typically a relatively cheap input into much more expensive, high value-added products.

Goncalves’s comments also underscore how uncomfortable incumbent industries perceive the jump to new, low-carbon products to be. Assume that the new Cleveland-Cliffs mill does in fact pencil out at the cost originally expected and that it has a reasonable prospect of finding offtakers. The company still says it has to invest $1.1 billion to complete the project. It is not really enough, in the logic of the market, for that investment to be profitable: It has to compete against the opportunity cost of alternative investments, including manufacturing conventional steel. Even if both outputs would find buyers, conventional steel may still be more profitable.

Now imagine the company is looking at the larger direction of the industry. If they don’t do this project, they may well forestall a shift to cleaner steel and be able to keep the sector chugging along more profitably for a little longer. Complete the project, and they may bring about changes that, while maybe inevitable, are uncomfortable for the industry. After all, Cleveland-Cliffs and U.S. Steel produce the vast majority of American primary steel; they are steel production in the United States – and so they get to shape its transformation.

This behavior is similar to that of the American car industry. U.S. automakers have largely conceded that electric vehicles will eventually overtake their combustion-engine counterparts, but they are still clinging to the better margins that gas-powered SUVs provide. The short-term profits are hard to pass up, even if it means getting farther behind EV first-movers like Tesla, BYD, and Hyundai. Once the technology pathway to a sector’s transition becomes clear — even when it feels inevitable — incumbents may still have an extremely hard time ripping off the bandaid.

It’s as if decarbonization is a massive marshmallow test for corporate America, and it’s failing.

There are essentially two ways out of this dilemma.

The first is that society will need to rely on new entrants to each sector to disrupt the status quo. Companies developing entirely novel steelmaking technologies like Boston Metals become more important to the steel transition than Cleveland-Cliffs, just as Tesla has been to the American EV market. Sublime Systems may be vital for green cement, just as Fervo Energy may be for enhanced geothermal. The problem with this approach is that it is extremely expensive to build projects in heavy industries like steel, so most pathways assume that even technology developed outside of the incumbents will get deployed by them (Sublime just this week announced a tie-up with cement giant Holcim).

This leads to option two: comprehensive industrial policy. Cleveland-Cliffs may want to see not only that one green project pencils out, but that strategic opportunities and risks favor going green. This might means measures like implementing a U.S. carbon border adjustment mechanism (CBAM) to prevent foreign competitors from dumping dirty steel, the government guaranteeing offtake using public procurement programs like Buy Clean and Contracts for Difference, and ultimately policy sticks like carbon pricing that send a long-term signal favoring clean products over polluting ones, instead of relying on corporate social responsibility for a demand signal.

To decarbonize the economy, we will probably have to rely both on more robust industrial policy and the sector disruption from new entrants. While the story of this Cleveland-Cliffs project is far from over, the company’s apparent hesitancy, like that of U.S. automakers, may be teaching us a lesson that we have to learn quickly if we want to see decarbonization any time soon.

Green

You’re out of free articles.

Subscribe to access Heatmap’s expert analysis of energy, climate change, and sustainability, including coverage of our regular survey research. Save $57 on an annual subscription, just $156 $99/year.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Climate Tech

Perovskite Solar Is Having Another Moment

The industry has gotten excited before, to no avail. Will it stick this time?

Perovskite solar.
Heatmap Illustration/Getty Images

Over a decade ago, when the global price of silicon-based photovoltaic modules was roughly five times what it is today, the solar industry and media were already hyping up the next big thing: perovskites, a class of materials defined by their specific cube-like crystal structure. The technology promised to boost photovoltaic efficiency while driving down costs, and the industry was atwitter.

All the cool solar-cell scientists are working on perovskites photovoltaics,” IEEE Spectrum proclaimed in a 2014 article. In the same piece, Oxford Photovoltaics predicted that it would have commercially available cells within four years. The Wall Street Journal profiled the tech that same year, and in 2015, The Guardian declared that perovskites could be “game changing.” The excitement centered around the potential for higher output at lower costs: Perovskite cells were seeing rapid efficiency gains, could be made from cheap materials, and were remarkably thin and lightweight. When the question of durability came up, it was often as an afterthought. But that has turned out to be the technology’s biggest obstacle.

Keep reading...Show less
Blue
AM Briefing

The Worst Labor Day Deal

On Duane Arnold, Germany’s far-right win, and Israel’s Falklands play

Gas prices.
Heatmap Illustration/Getty Images

Current conditions: After decades without a major storm, Hawaii is set to be brushed by its second hurricane this season as Hurricane Lowell comes within 100 miles of the state’s western islands • Typhoon Krovanh is stalling over Okinawa, Japan, and weakening back into a tropical depression • Eastward in the Pacific, Hurricane Marie battered Southern California with 10-foot waves.


THE TOP FIVE

1. Oil prices surge near $100 per barrel as Labor Day gas prices soar

On Labor Day, I took a long drive through southern New England and filled the tank of my typically very efficient Honda Accord. The price at the pump made me grateful for work. Gas prices hit a record high for America’s end-of-summer holiday, reaching an average of $4.14, according to the AAA motor club. The national average has never been above $4 for Labor Day weekend, and the new figure easily bested the previous peak of $3.82, set on September 3, 2012. I was too irritated to write down the exact price I paid on Interstate 95 in Connecticut, but it was somewhere closer to $4.30.

Keep reading...Show less
Blue
Q&A

How Building Transmission Could Lower Electricity Costs

Talking with National Grid’s Matthew Satterwhite about his new report with S&P Global.

The Q&A subject.
Heatmap Illustration

This week’s conversation is with Matthew Satterwhite, head of U.S. policy for National Grid. This week National Grid released a report in collaboration with S&P Global I found noteworthy amidst the data center backlash, asserting that building new transmission lines can potentially reduce consumer costs. I reached out asking if we could chat about how this argument leans into the fight over hyperscale infrastructure. I found our conversation illuminating and educational.

The following Q&A was lightly edited for clarity.

Keep reading...Show less
Yellow