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The CEO of Cleveland-Cliffs cast doubt on a new mill funded in part by $500 million in federal grants. What does that say about corporate commitments to decarbonization?
American steelmaker Cleveland-Cliffs cast doubt last week on the country’s most important green steel project. Chief executive Lourenco Goncalves suggested in an interview that the company was considering passing up $500 million of federal grants to build a new hydrogen-powered mill at its Middletown Works facility in Ohio, blaming fears that there won’t be buyers for the lower-carbon product, which he claimed could cost 40% more to produce than steel made by conventional methods. Cleveland-Cliffs later issued a short press release walking back Goncalves’s comments and reaffirming its commitment to the “transformational” project.
It’s, of course, possible that Goncalves was just expressing personal concerns that do not reflect the company’s official position. But either way, those doubts were not only real, but revealing about our prospects for decarbonization by mid-century.
First, the episode is a stark indictment of the many attempts to create demand for cleaner products by conjuring up corporate ambition on climate change. The entire rationale for cajoling corporations to quantify the emissions in their supply chains, known as Scope 3 emissions, has been to pressure them into sourcing greener inputs. The steel sector produces 7% to 9% of emissions globally: if it were a country, it would be the world’s third-biggest emitter after the United States and China. And steel represents the biggest single source of Scope 3 emissions for many companies in other industries — on the order of 40% to 45% for auto companies and as high as 85% for construction, for example. This makes steel a litmus test for whether Scope 3 footprinting and corporate commitments to green their supply chains are delivering as promised.
Worse, these types of steel buyers have ostensibly already been organized to show demand for green inputs. Before he stepped down as President Biden’s special envoy for climate, one of John Kerry’s cornerstone initiatives was the First Mover’s Coalition, an effort to secure advanced purchasing commitments from corporate buyers for green steel and other industrial materials. The fact that the coalition’s members – many of which are major steel buyers like Ford and General Motors – were not publically jumping all over the outputs of Cleveland-Cliffs’s heavily subsidized project is itself troubling. After all, while the green premium on steel may be significant, the material is typically a relatively cheap input into much more expensive, high value-added products.
Goncalves’s comments also underscore how uncomfortable incumbent industries perceive the jump to new, low-carbon products to be. Assume that the new Cleveland-Cliffs mill does in fact pencil out at the cost originally expected and that it has a reasonable prospect of finding offtakers. The company still says it has to invest $1.1 billion to complete the project. It is not really enough, in the logic of the market, for that investment to be profitable: It has to compete against the opportunity cost of alternative investments, including manufacturing conventional steel. Even if both outputs would find buyers, conventional steel may still be more profitable.
Now imagine the company is looking at the larger direction of the industry. If they don’t do this project, they may well forestall a shift to cleaner steel and be able to keep the sector chugging along more profitably for a little longer. Complete the project, and they may bring about changes that, while maybe inevitable, are uncomfortable for the industry. After all, Cleveland-Cliffs and U.S. Steel produce the vast majority of American primary steel; they are steel production in the United States – and so they get to shape its transformation.
This behavior is similar to that of the American car industry. U.S. automakers have largely conceded that electric vehicles will eventually overtake their combustion-engine counterparts, but they are still clinging to the better margins that gas-powered SUVs provide. The short-term profits are hard to pass up, even if it means getting farther behind EV first-movers like Tesla, BYD, and Hyundai. Once the technology pathway to a sector’s transition becomes clear — even when it feels inevitable — incumbents may still have an extremely hard time ripping off the bandaid.
It’s as if decarbonization is a massive marshmallow test for corporate America, and it’s failing.
There are essentially two ways out of this dilemma.
The first is that society will need to rely on new entrants to each sector to disrupt the status quo. Companies developing entirely novel steelmaking technologies like Boston Metals become more important to the steel transition than Cleveland-Cliffs, just as Tesla has been to the American EV market. Sublime Systems may be vital for green cement, just as Fervo Energy may be for enhanced geothermal. The problem with this approach is that it is extremely expensive to build projects in heavy industries like steel, so most pathways assume that even technology developed outside of the incumbents will get deployed by them (Sublime just this week announced a tie-up with cement giant Holcim).
This leads to option two: comprehensive industrial policy. Cleveland-Cliffs may want to see not only that one green project pencils out, but that strategic opportunities and risks favor going green. This might means measures like implementing a U.S. carbon border adjustment mechanism (CBAM) to prevent foreign competitors from dumping dirty steel, the government guaranteeing offtake using public procurement programs like Buy Clean and Contracts for Difference, and ultimately policy sticks like carbon pricing that send a long-term signal favoring clean products over polluting ones, instead of relying on corporate social responsibility for a demand signal.
To decarbonize the economy, we will probably have to rely both on more robust industrial policy and the sector disruption from new entrants. While the story of this Cleveland-Cliffs project is far from over, the company’s apparent hesitancy, like that of U.S. automakers, may be teaching us a lesson that we have to learn quickly if we want to see decarbonization any time soon.
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On major nuclear news, the Doomsday Glacier, and Canada’s emissions
Current conditions: Cleanup efforts have begun in Italy’s washed out Emilia-Romagna region • Endangered freshwater dolphins are washing ashore at Brazil’s Lake Tefe as water levels recede due to drought • The Colorado Rockies could see some snow this weekend.
We’ll start with some breaking news today: Pennsylvania’s Three Mile Island nuclear plant, the site of an infamous 1979 partial reactor meltdown, will be revived by 2028 as part of a plan to provide power for Microsoft’s data centers. Constellation Energy, the plant’s owner and the largest nuclear operator in the country, announced the news today. Microsoft agreed to buy all of the plant’s power for 20 years – enough energy to power 800,000 homes.
If approved, this decision “would mark a bold advance in the tech industry’s quest to find enough electric power to support its boom in artificial intelligence,” The Washington Post reported. “The symbolism is enormous,” Joseph Dominguez, chief executive of Constellation, toldThe New York Times. “This was the site of the industry’s greatest failure, and now it can be a place of rebirth.”
“Now, THIS is additional clean supply,” said Heatmap Shift Key co-host Jesse Jenkins. “Bravo. It is remarkable to see a handful of nuclear reactors shuttered in the last decade due to poor revenues contemplating restart now. Palisades, now TMI. Who is next? Maybe it was unwise to let these plants close in the fist place eh?”
The World Bank Group yesterday announced it delivered a record $42.6 billion in climate finance in fiscal year 2024 (which ran from July to June), a 10% increase year-over-year. Climate financing made up 44% of the group’s total lending, which is awfully close to its goal, set at COP28, of 45% for fiscal year 2025. However this remains “well short of the trillions of dollars in additional resources needed annually to finance the clean energy transition in emerging markets and developing countries,” notedReuters.
Carbon removal startup Equatic announced it has started manufacturing its “oxygen-selective anode,” which has the potential to pave the way for a two-for-one climate solution: commercial hydrogen production and carbon removal. Equatic wants to use seawater electrolysis – sending an electrical current through seawater – to sequester carbon dioxide from the air in the ocean while also producing hydrogen. But as Heatmap’s Emily Pontecorvo reported, electrolysis tends to turn the salt in the water into the toxic and corrosive gas chlorine, which makes commercializing such a process challenging. So Equatic set out to find the right combination of catalysts to make an anode – a sheet of conductive, positively-charged metal – that, when used in electrolysis, would screen out the salt and not allow it to react. Using ARPA-E funding, they landed on a design that produced less than one part per million of chlorine (lower than the amount in drinking water) and performed reliably for more than 20,000 hours of testing.
The company’s San Francisco facility will be able to produce 4,000 of these anodes per year to start, and is expected to operate at full capacity by the end of 2024. It will produce the anodes for Equatic’s first demonstration-scale project, a new plant in Singapore designed to remove 10 metric tons of CO2 and produce 300 kilograms of hydrogen per day — 100 times larger than the pilot version. Equatic also has plans to build an even bigger plant in Quebec that can remove 300 tons per day. That’s about three times the capacity of Climeworks’ Mammoth plant, the world’s largest direct air capture plant operating today.
Scientists who spent six years examining the Thwaites Glacier in Antarctica warned this week that the outlook for the glacier is “grim.” Thwaites, often referred to as the “Doomsday Glacier,” is massive, spanning an area equal to the state of Florida. It has been retreating for nearly a century, but this melting has accelerated significantly over the last 30 years and the new research suggests it is set to worsen. Within 200 years, the glacier could collapse, raising sea levels worldwide. CNN succinctly summarized why this matters:
“Thwaites holds enough water to increase sea levels by more than 2 feet. But because it also acts like a cork, holding back the vast Antarctic ice sheet, its collapse could ultimately lead to around 10 feet of sea level rise, devastating coastal communities from Miami and London to Bangladesh and the Pacific Islands.”
Dr. Ted Scambos, U.S. science coordinator of the International Thwaites Glacier Collaboration and glaciologist at the University of Colorado, said “immediate and sustained climate intervention will have a positive effect, but a delayed one.”
ITGC
A sweeping new report from the World Resources Institute paints a bleak picture of what 996 of the world’s biggest cities will feel like in a world that is 1.5 degrees Celsius warmer than pre-industrial records, and compares that to a scenario in which temperatures warm by 3 degrees Celsius. Here are some stats:
The report also looks at what warmer temperatures mean for mosquito-borne diseases. Some, like dengue, Zika, and West Nile, will become more common. But malaria could actually decline “as temperatures in many places become warmer than what is optimal for malaria-transmitting mosquitos.”
Canada’s carbon emissions dropped last year for the first time since the pandemic, falling 0.8% between 2022 and 2023.
It’s tough out there for an electric truck.
Rivian’s R1T was the showpiece that launched the company; I was blown away the moment I saw its concept version at a car show in the 2010s. But the truck’s sales are down 38% over last year as the R1S SUV becomes the brand’s signature vehicle. Ford has found some footing with the F-150 Lightning, but is lowering expectations for the vehicle as Detroit faces fierce headwinds trying to convince its legion of truck drivers to go electric — and backtracks toward plug-in hybrids. The category leader in sales, the Tesla Cybertruck, exists primarily to inspire TikTok derision, which would be easier to swallow if its sales, while rising, didn’t pale in comparison to the Model Y and 3.
There are practical reasons for sluggish truck sales — the SUV shape is more useful than a pickup truck for the kinds of people currently buying EVs. There are political reasons, of course. Even with Donald Trump’s softening his EV hatred thanks to support from Elon Musk, lots of pickup drivers remain electric-averse. There are financial reasons, since many of the electric truck offerings to date are staggeringly expensive. Above these concerns floats a broader, more all-consuming problem: Maybe it’s just not the right time to make an all-electric truck, at least not the monstrous kind America buys.
Lucid’s CEO recently remarked on this idea in response to drawings of a theoretical Lucid pickup circulating on the internet. Despite America’s insatiable appetite for pickups, the company is absolutely not making a truck right now, he said.
His rationale boils down to the conundrum for today’s EVs: Vehicles of all stripes have been getting bigger as American drivers choose crossovers, SUVs, and trucks. Since those are the shapes Americans want, and want to pay extra for, those are the kinds of EVs carmakers want to sell. But a larger EV is a less efficient one. It takes lots of energy to move a heavy vehicle, which means they need huge batteries just to achieve a normal driving range.
As I noted earlier this month, Lucid has been counterculturally hyper-focused on making efficient vehicles that can maximize range. Its Air sedans achieve an industry-leading 4 miles per kilowatt-hour of electricity, which lets the cars claim more than 400 miles per charge despite having a battery of average size. The excellent but heavyweight R1T is only about half as efficient. You can buy one with 420 miles of range, but doing so requires an enormous and expensive battery pack.
Weight alone is not the only issue. Pickup owners — even those who never stray from the smooth pavement of the suburbs — want their vehicles to be able to tow a boat or tackle the Rubicon trail. Towing with an EV dings the driving range that’s already low because of the vehicle’s heft. Knowing that, Lucid CTO and CEO Peter Rawlinson estimated the minimum battery size threshold for a workable electric pickup at 150 kilowatt-hours — nearly double the size of the 84-kilowatt hour battery that powers the simplest Lucid Air, and well past the 118-kilowatt hour pack in the long range Grand Touring edition. Given the cost of today’s batteries and their physical limitations, it’s simply difficult to make the math work for the kind of megavehicle that full-size pickups have become.
Downsizing the truck would help, of course. It’d be much easier, and cheaper, to fully electrify something the size and weight of the Chevy S-10. However, the chorus of car enthusiasts and compact truck fans calling for the pickup to return to its reasonably sized roots has been drowned out by all the money Detroit is making on monster trucks. Don’t pin your hopes there.
But just because the full-size EV pickup is in a tough spot now doesn’t mean it’ll stay that way. The battery calculus will change as technologies improve and economies of scale emerge. At some point, it might be possible to squeeze 150 or 200 kilowatt-hours of juice into a not-gargantuan battery pack, and to build it for less than a small fortune, at which point the fully electric F-150 or Silverado becomes a far more attractive proposition.
The more immediate solution, though, is the ongoing rise of the hybrid. Trucks make terrific hybrids. The hybrid version of the current Ford F-150 has plenty of power and driving range for serious work or play, and also gets 25 miles per gallon in the city compared to 18-20 mpg for combustion-only trucks. If that doesn’t sound like a lot, remember that when it comes to cutting fossil fuels consumption and emissions, improving gas-guzzlers by a little can be more powerful than improving already-efficient cars by a lot. (With mpg, it’s better to go from bad to decent than from good to great. It’s a bad statistic.)
Crucially for the potential to cut the carbon emissions of America’s truck fleet, conventional hybrids are less weighed down by a feeling of foreignness and political baggage. There was a time when vehicles like the Prius were the peak of conspicuous car consumption for lefty greens. Now a slew of vehicles, including trucks, come in hybrid configurations (and some cars, like the Toyota Camry, have ditched combustion-only models altogether). A hybrid is just a car, one you can pump gas into and drive without thinking too much about the partisan implications of its powertrain.
The idea of plug-in hybrid full-size trucks is alluring, too. Owners could live out the fantasy of driving a weekend warrior 4x4 — and enjoy the in-group signaling that comes with pickup ownership — all while using electricity for the local driving that makes up most of their actual transportation needs. Perhaps someday we could even get Heatmap’s dream vehicle, a plug-in hybrid version of the reasonably sized Ford Maverick.
Trucks are good candidates for unusual hybrid configurations, too. This week, some American reviewers tested, and loved, the BYD Shark, a Chinese-made pickup on sale in Mexico but not here. The Shark’s hybrid setup is a range extender, meaning that although the gas engine can drive the front wheels in some situations, it exists primarily to charge a generator that powers electric motors, and those motors push the vehicle. Its battery pack can hold enough energy for an estimated 60 miles of electric driving.
The Shark won’t swim to America, given the ongoing tariffs battle. But it doesn’t have to. For 2025, Ram has promised us the Ramcharger extended-range pickup that puts this tech into a truck Americans can buy. Heatmap’s Jesse Jenkins called it an “ideal near-term product to satisfy some of the trickiest American market segments to electrify: namely the uniquely American demand for full-size pickups and massive SUVs.”
Indeed, if truck shoppers give this new kind of electrified vehicle a chance, they’re going to like what they find.
How Equatic solved seawater’s toxic gas problem and delivered a two-for-one solution: removing carbon while producing green hydrogen
Since at least the 1970s, electrochemists have cast their gazes upon the world’s vast, briny seas and wondered how they could harness the endless supply of hydrogen locked within. Though it was technically possible to grab the hydrogen by running an electrical current through the water, the reaction turned the salt in the water into the toxic and corrosive gas chlorine, which made commercializing such a process challenging.
But last year, a startup called Equatic made a breakthrough that not only solves the chlorine problem, but has the potential to deliver a two-for-one solution: commercial hydrogen production and carbon removal. With funding from the Department of Energy’s Advanced Research Projects Agency-Energy, or ARPA-E, the company moved swiftly to scale its innovation, called an “oxygen-selective anode,” from the lab to the factory. On Thursday, it announced it had started manufacturing the anodes at a facility in San Diego.
“I want to emphasize how fast this has moved,” Doug Wicks, a program director at ARPA-E, told me. “They made some pretty large claims about what they could do, so we took it as a high risk project, and really within the first year, they were able to clearly demonstrate that they could make great progress.”
In 2021, Equatic’s co-founders Xin Chen and Gaurav Sant, who are researchers at the University of California, Los Angeles, applied for an ARPA-E grant to work on their idea for a hybrid system that would use seawater electrolysis — sending an electrical current through seawater — to sequester carbon dioxide from the air in the ocean while also producing hydrogen.
Setting aside the chlorine issue for a moment, the process of getting hydrogen out of water is pretty established science. The carbon removal part was new. To achieve it, they would exploit another aspect of the electrolytic reaction: It could separate the seawater into two streams — one very acidic, the other very alkaline and able to easily absorb CO2. If they exposed the alkaline stream to air, it would suck up CO2 like a sponge and convert it into a more stable molecule that couldn’t easily return to the atmosphere. Then they could feed the water back into the sea, enhancing the ocean’s natural carbon pump.
This approach to carbon removal has two big things going for it. First, by driving this reaction through a closed system on land, Equatic can measure the carbon sequestered much more precisely than related methods that are deployed in the open ocean. “You can count what comes in, you can count what goes out, you just have greater control,” David Koweek, the chief scientist at Ocean Visions, a nonprofit that advocates for ocean-based climate solutions, told me. But with that control comes a trade-off, Koweek said. It requires more infrastructure, energy, and operational complexity than something like adding antacids directly to the water. That’s where Equatic’s second advantage could help. Its process produces clean hydrogen, a valuable commodity, which can help defray the cost of the carbon removal.
“We're not just a one way street, only energy in — you actually get some energy out,” Edward Sanders, the company’s chief operating officer, told me. He provided some numbers: For every 2.5 megawatt-hours of electricity Equatic’s system consumes, it can remove 1 metric ton of carbon from the air and produce 1 megawatt-hour worth of energy in the form of hydrogen. The company can either use the hydrogen to help power its operations or sell it. Therefore, the net energy use is more like 1.5 megawatts, he said, which is lower than what a direct air capture plant, for example, requires. (A direct air capture plant using a solid sorbent needs about 2.6 megawatts per ton of CO2 removed, according to the International Energy Agency.) Energy accounts for about 70% of costs, Sanders said.
Equatic was able to prove its concept out in two small pilot projects deployed in the Los Angeles harbor and in Singapore that each removed about 100 kilograms of carbon from the air, and produced just a few kilograms of hydrogen, per day. But because of the chlorine issue, the two plants were expensive, using bespoke, corrosion-resistant materials. Sanders told me it would cost on the order of millions of dollars to manage the chlorine gas at scale. The company would need to find a more economic solution.
The formation of chlorine in seawater electrolysis is a problem that has stumped scientists for so long that it has split the electrochemists into two camps — those who still believe it’s solvable, and those who think it makes more sense to just purify the water first.
When I asked Chen what the day-to-day work of trying to overcome this looked like, he said it was materials science research. He needed to find the right combination of catalysts to make an anode — a sheet of conductive, positively-charged metal — that, when used in electrolysis, would screen out the salt and not allow it to react. “It’s like Gandalf holding the way to tell chlorine, ‘you shall not pass.’” he said. “That’s essentially how it works. Only water molecules can pass through.”
Chen and Sant were awarded $1 million from ARPA-E for the research in 2022. About a year later, they felt they were on to something. As with most scientific “breakthroughs,” there was no single moment of discovery — Chen was not even the first to do what he did, which was to use manganese oxide. “There’s a lot of literature that indicates it’s doable,” he told me. “There’s pioneering work by other scientists from almost 30 years ago, but they didn’t pursue it far enough because I don’t think the opportunity was right at that time.”
What Chen did was push to find an iteration that was more effective, durable, and affordable. He ultimately landed on a design that produced less than one part per million of chlorine — lower than the amount in drinking water — and performed reliably for more than 20,000 hours of testing. When he showed his progress to Wicks at ARPA-E, the agency was impressed enough to grant the scientists an additional $2 million. That funding helped them get their first production line up and running.
The facility in San Diego will be able to produce 4,000 anodes per year to start, and is expected to operate at full capacity by the end of 2024. It will produce the anodes for Equatic’s first demonstration-scale project, a new plant in Singapore designed to remove 10 metric tons of CO2 and produce 300 kilograms of hydrogen per day — 100 times larger than the pilot version. Equatic also has plans to build an even bigger plant in Quebec that can remove 300 tons per day. That’s about three times the capacity of Climeworks’ Mammoth plant, the world’s largest direct air capture plant operating today.
The manufacturing line will also be able to refurbish the anodes after about three years of use, simply by applying a new layer of catalysts. Wicks of ARPA-E told me this was a “breakthrough coating technique” that will allow the company to really decrease costs.
When I asked Wicks what he sees as the next milestones for Equatic, what will determine whether it will be successful, he said a lot was riding on the scale up in Singapore and Canada. The company has already signed an agreement to deliver 2,100 metric tons of hydrogen to Boeing and remove 62,000 metric tons of CO2 from the air on the aerospace giant’s behalf. The companies have not made the price of the deal public.
One challenge ahead will also be navigating the permitting environment in the different countries. Koweek of Ocean Visions told me that this kind of seawater chemistry modification was “relatively benign,” but he said there were still risks that had to be characterized.
In the meantime, Chen isn’t done trying to optimize his anode in the lab. I asked him how he felt after his initial discovery — were you excited? Did you celebrate?
“Not really,” he replied. “So I’m very excited inside. But I was generally thinking about it, can we push it further?”