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To do it right, you’re going to need a building science pro.

When Zara Bode, a musician from Brooklyn, New York, first walked into the old seven-bedroom Victorian in downtown Brattleboro, Vermont, it just felt right. Her husband, also a traveling musician, had grown up nearby. “You walk in this house and you’re like, oh, there’s a good vibe,” she told me. Since the 1890s, when it was built, it had been a community health center and a food co-op, before being lovingly restored by the older woman who sold it to Bode and her husband in January of 2020. Bode hoped to make it their forever home, a place for friends and family to gather.
Within a month of moving in, she and her husband both lost their incomes in the pandemic. Then they made a brutal discovery: the house was ruinously expensive to heat.
They spent all their time huddled in the kitchen with their two young children in front of the wood burning cookstove and kept the thermostat at 65. Even so, they were running through a full tank of oil every nine days. Each delivery cost more than $1,000, adding up to twice their mortgage every month. They had to ask for government emergency assistance.
Bode started asking around to other families, who told her about a state-funded program that gives out 0% weatherization loans with deferred repayment to low-income families. She got quotes from two different reputable companies, each of which proposed using polyurethane spray foam insulation in the large basement. The buzz in the community was that spray foam is a miracle product — so incredibly insulating that it would cut their heating oil needs down by two-thirds or or more. But Bode was protective of the old Victorian. “I knew it was lucky for us to get this house in the first place. We don’t have the money to make mistakes,” she says.
Without any outside expert to turn to, desperate for relief, and grateful for Vermont’s robust social safety net, she went for it.
She would come to regret it.
To hit its climate goals, the U.S. is going to have to upgrade its old housing stock. Residential energy use accounts for about 20% of U.S. carbon emissions, and the lion’s share of that energy is used to heat and cool homes. At the same time, low-income families are struggling more than ever to shoulder the financial burden of doing that. In 2023, the number of American families needing assistance jumped by 1.3 million to over 6 million.
The Inflation Reduction Act is aiming to tackle these twin crises, with a tax credit covering 30% of the cost of insulation and air-sealing materials, up to $1,200 annually per household. So far only New York has an active IRA-funded home rebate program, but more states have applied to start handing out funds to homeowners over the next year, which should also help shield Americans from the health effects of extreme temperatures.
The problem is, insulating an old home is a delicate and complex process. Improper installation can lead to mold, dry rot in your home’s framing and roof, and poor indoor air quality that can make you sick.
“It’s potentially a huge problem,” Francis Offerman, a.k.a. Bud, an industrial hygienist who does indoor air quality testing for homeowners (and lawyers) who suspect a house or apartment is making its inhabitants ill, told me. “Especially if your mindset is, we’re going to just spray foam the home, and that’s it.”
Bode reached out to me last year after she read my viral story for VT Digger, which raised the alarm about the risks of spray foam insulation in particular. (Though experts say any insulation done badly can cause problems.) She and her family had vacated their Victorian for a few days in early 2021 while the basement was spray foam insulated. When they moved back in, Bode was struck by the bad paint smell. That eventually went away, and oil deliveries dropped from every nine days to every three weeks.
But then she realized the basement, which used to be bone dry, was now damp all the time. She bought two industrial dehumidifiers that run constantly, and still the smell of mildew wafts up through the floorboards. Bode has allergies to mold and mildew and worries the bad air quality could affect her kids, who also have allergies and asthma. She’s had to move all her furniture and art out of the basement lest it get damaged.
When she saw my article, she felt a mix of emotions. On the one hand, after having her concerns dismissed by the insulation company, she finally felt validated. “That was the first time that I had heard about air exchangers and other things I can’t afford,” Bode told me about reading my article. But she wondered, “Did I ruin a house that’s been standing strong for 140 years?”
The kind of person that could have advised Bode on how to safely insulate her historic home would be someone trained in building science — that is, someone educated in the physics of buildings, who can identify moisture issues and air leaks, recommend appropriate materials and HVAC solutions, and give you a step-by-step plan for implementing them so your home stays healthy and whole.
Unfortunately, many insulation companies, architects, and contractors have either never heard of or are actively hostile to these concepts, which they see as expensive, unnecessary, overly complicated, and (in the case of many spray foam contractors) an impediment to making the sale.
“In the grand scheme of things, building science is a relatively new field,” Eric Werling, who recently retired after 30 years of directing the U.S. Department of Energy’s Building America program to run his own consulting business, told me. “People have studied structural engineering for thousands of years. But air-tightening buildings is a relatively new phenomenon.”
Up until the 1970s, people in the U.S. didn’t think much about insulation. Then the energy crisis struck, and oil shortages caused prices to skyrocket. President Jimmy Carter told Americans to put on a sweater and turn down the thermostat. Letting all that expensive energy flow outside suddenly seemed like a waste of money.
The Department of Energy launched its Weatherization Assistance Program in 1976 for low-income families and created efficiency standards for commercial buildings that relied on the new, synthetic materials that had emerged after WWII. The problem was, as homes and commercial buildings were sealed, a lot of people got sick. The most high profile cases were cancer from chronic radon exposure or quiet but shocking deaths from carbon monoxide poisoning. But there also emerged the autoimmune-adjacent condition called Sick Building Syndrome, a constellation of symptoms related to breathing in VOCs from furniture, carpeting, pesticides, and cleaning products circulating inside a tight building.
“The Department of Energy… screwed it up a lot at the very beginning,” Joe Lstiburek, a longtime building science consultant, told me. But the DOE started training its weatherization crews, establishing standards for proper insulation, and providing additional funding for safety measures, including mechanical ventilation. “America became a world leader at figuring out how not to rot houses and how not to kill people,” Lstiburek said.
Today, indoor air quality in the workplace has dramatically improved. Aspects of building science have been codified in residential homes as well, with some states requiring that new builds with a tight air seal include mechanical ventilation. But nobody I talked to could point to similar requirements for an existing home that has been retrofitted with insulation. And when I asked Lstiburek if low-income renters and homeowners have access to building science information and advice, he said, “No, they do not.”
According to Werling, there are still probably fewer than a thousand building science experts, and many are eyeing retirement. “Their teachings have impacted thousands –– probably hundreds of thousands –– of people in the construction industry.” He points to New York and Wisconsin as two states that have had robust contractor training programs for the longest. But he admits that’s still a small percentage of the millions of people involved in construction in the U.S.
“There are just too many companies with people who don’t know enough about the issues regarding moisture doing whatever they want and leaving the homeowner with the bill,” Chris West, a Vermont-based certified consultant and trainer for Passive House, a design standard for ultra-low-energy-consumption homes, told me. “Often these companies have some kind of caveat in their contract that makes the owner responsible for any future issues.”
To make things worse, our homes are more delicate today. New building construction has largely switched from rot- and mold-resistant materials such as hardwood and plaster to cheaper manufactured mold-prone materials like plywood and drywall.
“Green” or “eco” home programs that advise homeowners focus solely on energy efficiency, and tightened energy codes are requiring ever more robust insulation without taking into account existing moisture problems (such as a wet basement or unventilated bathroom), which are not rare. NIOSH estimates about half of all homes have some sort of moisture or mold issue. Residential contractors, architects, and developers, meanwhile, are largely free to ignore building science concepts and go about their business doing things the way they’ve always been done. And there doesn’t seem to be a good plan in place to upskill contractors for this next weatherization push or protect consumers from shoddy workmanship.
“There isn’t an educational track that’s indoor air quality in universities or colleges,” Offerman told me. “I’m 71 now. I’m gonna retire eventually, and where are the replacements?”
I’ve talked to several homeowners who have been burned by bad insulation jobs, and every one expressed dismay that contractors aren’t required to at least share the potential risks or downsides of getting your home weatherized. For example, homeowners may have to install mechanical ventilation at an extra cost of a few thousand dollars, and spray foam, as opposed to traditional batting insulation, is permanent and all but impossible to remediate or take out.
This information is largely hidden from consumers, even savvy ones like me. I was pitched spray foam by an energy auditor for my own old farmhouse, and I had to go out and interview a half dozen experts for an article and pay $1,000 to West to drive two hours down to audit our house (again) and come up with an alternative plan I was comfortable with.
Werling doesn’t want homeowners to be scared away from weatherizing their homes. “In the vast majority of cases, homeowners are better off when they insulate and air-seal their homes,” he said, “but it’s important to be aware that the house is a complicated system of parts. Hire the right contractor to help avoid potentially costly problems down the road.” He points to the Home Improvement Expert section of the Building America Solution Center from the U.S. Department of Energy, which has detailed checklists you can go over with your contractor to ensure the work is done properly. West suggests homeowners find a certified consultant at Passive House Institute US.
The building science experts I spoke to suggested things like an educational program for consumers so they know to ask about ventilation, third party inspections before and after weatherization projects with the results entered into the public record, pre-sale energy audits, and mandatory building science training for contractors and their crews. Offerman said weatherization programs should hold installers accountable for insulating and ventilating according to the latest building science standards as a condition of receiving funds.
The question is how many homeowners like Zara will have their homes and health damaged before the situation is addressed. “It’s not that we don’t know that this is happening,” Listiburek says. “It’s that it’s not painful enough yet.”
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And data centers might be collateral damage.
After derailing gigawatts of renewable power with a permitting freeze, the Trump administration is expanding its war on renewable energy, retaining one of country music’s biggest stars in a PR offensive against utility-scale projects on “prime farmland.”
The administration recently onboarded John Rich – one half of the stadium-packing American musical duo Big & Rich – to be Trump’s “special envoy for American landowners.” Rich entered activism around landowner rights last January when he backed opponents fighting a large Tennessee Valley Authority transmission project routed through his home county of Cheatham, Tennessee. This led to him joining the Trump team, where he’s fashioning himself as a go-to guy and cheerleader for anyone who wants Trump to help stop a solar or wind farm they don’t want built.
Rich’s first fight on behalf of the Trump team? Battling solar projects in upstate New York. Over the weekend, Agriculture Secretary Brooke Rollins, EPA Administrator Lee Zeldin, and the freshly-annointed Rich wrote New York Governor Kathy Hochul grilling her on the state’s definition of “prime farmland” and claiming “the absence of a clear plan” for disposing of solar panels after projects are decommissioned. The letter resulted from Rich’s conversations with a prominent anti-solar Substack author in upstate New York, Alexandra Fasulo, and it references a specific Repsol project under development in Glen, New York, that she is fighting in state court.
“Only 8 weeks ago, I decided to start posting my written content from Facebook and Substack to X. It didn’t take long before John Rich and I connected,” Fasulo wrote in a blog on Monday. “John and I spoke on the phone a few times. We texted and I began to share my research with him. Many meetings later… and the US Department of Agriculture, the Environmental Protection Agency (EPA), and John Rich put their heads together.” In her post Fasulo signaled more is coming. “If you read the letter slowly, you’ll get the gist of what the feds are trying to do here. For legal purposes, I am not going to explain that in writing. Read between the lines,” she said. “This lays the foundation for battling destruction at the hands of solar and wind complexes, battery storage, and so much more. Have a little faith and patience. There is A LOT to come.”
Trump is pivoting to farmland fights because there are few battlegrounds left for the federal government to fire upon. He has totally undermined large-scale renewable energy development in the ocean – I mean, look at offshore wind. He’s wrecked progress in the desert, where large solar farms on federal lands remain trapped in bureaucratic permitting delays. Some facilities are now getting through, like Primergy Power’s Purple Sage Energy Center south of Pahrump, Nevada, which got its permits last month. Yet other large projects are petering out; permitting on at least three large solar proposals – Smith Blythe’s Desert Energy Charger Project and Intersect Power’s Perkins Renewable Energy Project in California and Balanced Rock Power’s Samantha Solar effort in Nevada – has been paused or canceled outright since the start of the year.
The president’s turn to fighting projects on farmland also makes sense from a political standpoint. He’s facing an enormous backlash to a buildout of hyperscale data centers he supported, many of which are sited on acreage suitable for agriculture. Republicans running statewide in must-watch midterms battlegrounds – Texas and Iowa, for example – will have to navigate this rocky terrain where something their president supported is deeply unpopular. By bringing Rich aboard and letting him wail on renewable energy in the public square, it’ll be a signal that the Big Man is still listening to rural MAGA voters wary of industrial development.
In media interviews, Rich has claimed Trump created this new, unpaid special envoy position after the country star turned down an offer to sit on the TVA. “I said [to Trump], ‘if I serve with the TVA I cannot disparage the TVA, and I fully intend on keeping my right to disparage them intact.’” He said, ‘You know what, I respect that. So what do you want to do?’ And I said, ‘Man, give me a position where I’ve got some authority and I can work with the highest agencies in the land to protect landowners. Can you create something like that for me?’”
That’s at least the public story for how the president created the “special envoy” role, which Rich has described in ways that are equal parts citizen-government liaison and culture warrior. It’s now clear from his many posts on X that he’ll be heavily involved in messaging against the construction of new renewable energy facilities, carbon pipelines and, potentially, hyperscale data centers.
“[I’ll] go out, find these egregious situations where landowners are being infringed upon and I can go in, work with USDA, EPA, Secretary of the Interior, HUD, the Energy Department, and then all the way of course [to] the Oval Office – to throw up a defense against American landowners,” Rich told Atkisson. He added that data centers will also be a focus of his in government, and there are “two or three” projects out there where he wanted to intervene.
“The president wants to see the data centers built, but he also wants the farm and ranchland to be preserved. We have to have food security for America. We have to.”
Rich and Fasulo then joined Rollins and other administration officials at a press conference Thursday in Washington, D.C. Fasulo spoke at length against New York solar and wind development. Pressed on how data centers square with farmland protection, Rollins spoke about the anxiety in rural America around hyperscalers.
“That debate is raging right now,” she said. “I think that the importance of private property rights, the importance of preserving American farmland, the importance of ensuring we’re going to have another 250 years of freedom is paramount. Does that mean it is completely incompatible with data centers? I don’t think so and I know President Trump doesn’t think so. But what it does mean is that we have to be extremely intentional. There should be plenty of land in this country where data centers can be built that will not be on prime, important farmland. That’s my take on that.”
When Rich joined the federal government is unclear. The Agriculture Department formally announced Rich joined the administration on June 10, but Rich first disclosed Trump “made an offer for a position” in a subscriber-only post made to X on July 24, 2025. He then provided updates in similarly paywalled statements, revealing the Trump appointment to his subscribers in April. Then in May, he told subscribers that he’d completed federal onboarding. “I’m really looking forward to pushing bad guys off of good guys’ land:) You’ll be seeing the official announcement soon, but I wanted you to know 1st!”
What’s clear, however, is that Rich has other targets too. As Rich was brought into federal service, he began routinely sharing a URL – “usda.gov/lawfare” – and directed aggrieved landowners to report potential misdeeds around land seizure. A review of his back-and-forth communications on social media indicate several potential fights he may wade into. Wind energy projects in Kansas. Solar development in rural Virginia. An aluminum smelter in Oklahoma. Carbon capture proposals in Louisiana.
Prior to formally joining the administration, Rich got involved in a conflict over eminent domain and transmission for data centers in Coweta County, Georgia, which had gone viral on right-wing social media. On May 12, Rich said he “just had a great phone call” with Rep. Brian Jack, the GOP congressman who represents the transmission battleground in question. “I will be speaking more on the matter soon,” he tweeted, declaring the power lines threatened “not only homes, but cattle farms and row crops.” Rich also says he facilitated federal engagement between the USDA and Casey Murph, a rancher in Navajo County, Arizona, who claims the state prematurely ended a land lease he held so Orsted can build a solar project.
It’s also apparent Rich will be the first major Trump administration official to publicly root for more counties to indefinitely ban solar and wind development. “The best way for farm and ranch land to be protected from wind/solar projects is for the county to pass a moratorium on those energy sources, disallowing them to ever be built in the county,” Rich told an X follower on May 16.
No one can predict how harmful it’ll be to have one of country music’s most famous artists turning into a spokesperson against renewable energy. But I doubt even paying Katie Miller to say nice things about solar will be able to overcome newly-empowered activism from a Nashville legend.
And more of the week’s top news around project fights.
1. Kansas City, Missouri – Data centers are so toxic that politicians are using them as boogeymen in totally unrelated policy discussions.
2. Ingham County, Michigan – We have our first major anti-data center candidate in a Democratic congressional primary.
3. Nueces County, Texas - The Longhorn State is on a bull run towards data center hostility.
4. Pulaski County, Arkansas - We have yet another municipal employee losing their job over helping a data center.
5. Marathon County, Wisconsin - Yet again rural residents are poised to lose against state permitting primacy laws benefiting renewable energy.
This week’s conversation is with Grant Gutierrez, head of community impacts at carbon management company Carbon Direct. This week Carbon Direct published a white paper Gutierrez authored on opposition around data centers he’s studied. His research reinforces much of what Heatmap Pro has uncovered, but I was particularly intrigued by a topline finding – that transparency is the most common thread in the 46 data center fights he looked into. Was he seeing what I’ve been seeing? So I asked him to hop onto a Zoom call and let me know his thoughts.
The following conversation was lightly edited for clarity.
If you were to explain the findings in your white paper to someone at a bar… how would you put it?
What I would say is that we were really interested in the kinds of concerns communities were articulating as they were opposing or resisting data center development in the U.S. To answer and explore those questions, we developed our own data center cancellation tracker where we looked for cases where we could find a strong correlation between cancelation or withdrawal status and opposition. Then we did high-level analyses of the demographics surrounding those data centers, using standard best practices from environmental justice methodologies and pulling sociodemographic and environmental burden characters from EPA’s EJScreen tool. We were mostly looking at public records. Press materials. City council meeting minutes. Things you wouldn’t have to dig too hard to find.
The kinds of communities we saw successfully resisting data centers tracked across the demographic middle of the United States – slightly more middle income, slightly more white than a majority of the American community, but mostly what you’d consider the average American community.
What is the intended audience of this paper and what are you hoping to communicate?
I think it’s important for data center developers and the capital behind them is that they need to move their engagement to early stage, responsible design. A second audience is regulators, city councils, and local zoning commissions about how to engage with developers and advocate for the right disclosure requirements from industry.
The key topline message is that developers who treat community engagement as a permitting formality instead of a critical early stage input are burdening communities, breaking trust. This is resulting in reputational risk for developers, stranded assets, losing capital – and the loss of future opportunities as developers want to build 21st century infrastructure.
Walk me through what you saw evaluating these projects. What’s the development pattern that leads to such opposition?
We saw five key themes. Some of them you might expect – concerns around natural resources, water impacts, electricity rates, land. The rural character came up quite consistently. And then there was a lack of transparency through the use of NDAs.
The NDA example I was surprised to see was the most consistent in all of our case studies. Communities are largely concerned with the process that unfolds as much as the impacts. That’s a very important signal that transcends political lines. Communities want to be heard, involved in the process. They want large infrastructural development with impacts to listen to their concerns. When those decisions are made behind NDAs or with no transparency or equitable engagement, communities quickly mobilize and organize at a hyperlocal level and are successful in opposing these data centers.
I know there are a number of companies out there – without naming names – that are putting responsible development principles forward. The ones we advocate for across our business, whether we’re working in carbon removal or other things. I see companies leading and saying, if we’re involved in this infrastructure, we are not going to sign an NDA. Those who are pushing forward renewable energy commitments, community benefit agreements, and local public-private partnerships are leading with transparency and equity in their engagements.
How any of this carries in the broader industry is yet to be seen.
In your report you point to various ways opposition can crop up to a project. One of those ways was due to the presence of co-located gas – you note that gas power at a data center engendered environmental opponents, which then strengthened those fighting a data center. Can you elaborate on whether you think a new gas power presence is making it harder to get a data center built?
The case you’re pointing to, that’s the Ballico case where on top of the data center there was a 3,500 megawatt co-located gas plant. That quickly led to major community concerns and a partnership with the Southern Environmental Law Center, which became the legal anchor for thinking through the opposition here and commissioned the technical evidence, and provided the legal [support] there.
You see a broad coalition coalesce around not only the data center concern but the climate concerns that arise. I wouldn’t be surprised if we saw a repeated concern around the expansion of fossil energy and combustion sources going hand in hand with community opposition and organizing on data centers. But that remains to be seen.
What in your research have you seen when you compare opposition to data centers and campaigns against, let’s say, fossil fuels? Or mining? Or renewables?
What I think about with data centers is they’re the highways of the 21st century. As we know through the highway projects in the U.S., there were major disproportionate impacts on communities of color. I think there’s potential for data centers if they follow that playbook to have that same impact.
When it comes to comparing these, that’s something I have not done yet. But I think there’s a few things happening. I think the scale and scope of the buildout is taking the American public by surprise. Articulation around impacts to natural resources and electricity prices in a heightened political climate and a difficult economy. It’s also the existential problem AI introduces, which is the role AI plays in society. This is unique compared to other kinds of extraction, which feed technologies already at play.
How do you feel about the fact that so many of us in energy, environment and climate are now talking about data centers all the time?
Never in my career, working in carbon removal and nature based solutions, I never thought data centers would be a major focus in my career as an environmental justice advocate and social scientist.
Data centers are probably emerging to be one of the biggest environmental justice problems of our time so while it’s not something I planned to work on, I am emboldened to see the response from the nonprofit community and others trying to wrap their heads around this. What is the right kind of information? What does the public need to know? How do we advocate for our communities and build the world we would like to build?
While data centers are moving fast, I’m encouraged to see communities organizing and advocating for their own needs as well. Over the next few years, the story will tell itself.
Last question – what was the last song you listened to?
DtMF by Bad Bunny.