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To do it right, you’re going to need a building science pro.

When Zara Bode, a musician from Brooklyn, New York, first walked into the old seven-bedroom Victorian in downtown Brattleboro, Vermont, it just felt right. Her husband, also a traveling musician, had grown up nearby. “You walk in this house and you’re like, oh, there’s a good vibe,” she told me. Since the 1890s, when it was built, it had been a community health center and a food co-op, before being lovingly restored by the older woman who sold it to Bode and her husband in January of 2020. Bode hoped to make it their forever home, a place for friends and family to gather.
Within a month of moving in, she and her husband both lost their incomes in the pandemic. Then they made a brutal discovery: the house was ruinously expensive to heat.
They spent all their time huddled in the kitchen with their two young children in front of the wood burning cookstove and kept the thermostat at 65. Even so, they were running through a full tank of oil every nine days. Each delivery cost more than $1,000, adding up to twice their mortgage every month. They had to ask for government emergency assistance.
Bode started asking around to other families, who told her about a state-funded program that gives out 0% weatherization loans with deferred repayment to low-income families. She got quotes from two different reputable companies, each of which proposed using polyurethane spray foam insulation in the large basement. The buzz in the community was that spray foam is a miracle product — so incredibly insulating that it would cut their heating oil needs down by two-thirds or or more. But Bode was protective of the old Victorian. “I knew it was lucky for us to get this house in the first place. We don’t have the money to make mistakes,” she says.
Without any outside expert to turn to, desperate for relief, and grateful for Vermont’s robust social safety net, she went for it.
She would come to regret it.
To hit its climate goals, the U.S. is going to have to upgrade its old housing stock. Residential energy use accounts for about 20% of U.S. carbon emissions, and the lion’s share of that energy is used to heat and cool homes. At the same time, low-income families are struggling more than ever to shoulder the financial burden of doing that. In 2023, the number of American families needing assistance jumped by 1.3 million to over 6 million.
The Inflation Reduction Act is aiming to tackle these twin crises, with a tax credit covering 30% of the cost of insulation and air-sealing materials, up to $1,200 annually per household. So far only New York has an active IRA-funded home rebate program, but more states have applied to start handing out funds to homeowners over the next year, which should also help shield Americans from the health effects of extreme temperatures.
The problem is, insulating an old home is a delicate and complex process. Improper installation can lead to mold, dry rot in your home’s framing and roof, and poor indoor air quality that can make you sick.
“It’s potentially a huge problem,” Francis Offerman, a.k.a. Bud, an industrial hygienist who does indoor air quality testing for homeowners (and lawyers) who suspect a house or apartment is making its inhabitants ill, told me. “Especially if your mindset is, we’re going to just spray foam the home, and that’s it.”
Bode reached out to me last year after she read my viral story for VT Digger, which raised the alarm about the risks of spray foam insulation in particular. (Though experts say any insulation done badly can cause problems.) She and her family had vacated their Victorian for a few days in early 2021 while the basement was spray foam insulated. When they moved back in, Bode was struck by the bad paint smell. That eventually went away, and oil deliveries dropped from every nine days to every three weeks.
But then she realized the basement, which used to be bone dry, was now damp all the time. She bought two industrial dehumidifiers that run constantly, and still the smell of mildew wafts up through the floorboards. Bode has allergies to mold and mildew and worries the bad air quality could affect her kids, who also have allergies and asthma. She’s had to move all her furniture and art out of the basement lest it get damaged.
When she saw my article, she felt a mix of emotions. On the one hand, after having her concerns dismissed by the insulation company, she finally felt validated. “That was the first time that I had heard about air exchangers and other things I can’t afford,” Bode told me about reading my article. But she wondered, “Did I ruin a house that’s been standing strong for 140 years?”
The kind of person that could have advised Bode on how to safely insulate her historic home would be someone trained in building science — that is, someone educated in the physics of buildings, who can identify moisture issues and air leaks, recommend appropriate materials and HVAC solutions, and give you a step-by-step plan for implementing them so your home stays healthy and whole.
Unfortunately, many insulation companies, architects, and contractors have either never heard of or are actively hostile to these concepts, which they see as expensive, unnecessary, overly complicated, and (in the case of many spray foam contractors) an impediment to making the sale.
“In the grand scheme of things, building science is a relatively new field,” Eric Werling, who recently retired after 30 years of directing the U.S. Department of Energy’s Building America program to run his own consulting business, told me. “People have studied structural engineering for thousands of years. But air-tightening buildings is a relatively new phenomenon.”
Up until the 1970s, people in the U.S. didn’t think much about insulation. Then the energy crisis struck, and oil shortages caused prices to skyrocket. President Jimmy Carter told Americans to put on a sweater and turn down the thermostat. Letting all that expensive energy flow outside suddenly seemed like a waste of money.
The Department of Energy launched its Weatherization Assistance Program in 1976 for low-income families and created efficiency standards for commercial buildings that relied on the new, synthetic materials that had emerged after WWII. The problem was, as homes and commercial buildings were sealed, a lot of people got sick. The most high profile cases were cancer from chronic radon exposure or quiet but shocking deaths from carbon monoxide poisoning. But there also emerged the autoimmune-adjacent condition called Sick Building Syndrome, a constellation of symptoms related to breathing in VOCs from furniture, carpeting, pesticides, and cleaning products circulating inside a tight building.
“The Department of Energy… screwed it up a lot at the very beginning,” Joe Lstiburek, a longtime building science consultant, told me. But the DOE started training its weatherization crews, establishing standards for proper insulation, and providing additional funding for safety measures, including mechanical ventilation. “America became a world leader at figuring out how not to rot houses and how not to kill people,” Lstiburek said.
Today, indoor air quality in the workplace has dramatically improved. Aspects of building science have been codified in residential homes as well, with some states requiring that new builds with a tight air seal include mechanical ventilation. But nobody I talked to could point to similar requirements for an existing home that has been retrofitted with insulation. And when I asked Lstiburek if low-income renters and homeowners have access to building science information and advice, he said, “No, they do not.”
According to Werling, there are still probably fewer than a thousand building science experts, and many are eyeing retirement. “Their teachings have impacted thousands –– probably hundreds of thousands –– of people in the construction industry.” He points to New York and Wisconsin as two states that have had robust contractor training programs for the longest. But he admits that’s still a small percentage of the millions of people involved in construction in the U.S.
“There are just too many companies with people who don’t know enough about the issues regarding moisture doing whatever they want and leaving the homeowner with the bill,” Chris West, a Vermont-based certified consultant and trainer for Passive House, a design standard for ultra-low-energy-consumption homes, told me. “Often these companies have some kind of caveat in their contract that makes the owner responsible for any future issues.”
To make things worse, our homes are more delicate today. New building construction has largely switched from rot- and mold-resistant materials such as hardwood and plaster to cheaper manufactured mold-prone materials like plywood and drywall.
“Green” or “eco” home programs that advise homeowners focus solely on energy efficiency, and tightened energy codes are requiring ever more robust insulation without taking into account existing moisture problems (such as a wet basement or unventilated bathroom), which are not rare. NIOSH estimates about half of all homes have some sort of moisture or mold issue. Residential contractors, architects, and developers, meanwhile, are largely free to ignore building science concepts and go about their business doing things the way they’ve always been done. And there doesn’t seem to be a good plan in place to upskill contractors for this next weatherization push or protect consumers from shoddy workmanship.
“There isn’t an educational track that’s indoor air quality in universities or colleges,” Offerman told me. “I’m 71 now. I’m gonna retire eventually, and where are the replacements?”
I’ve talked to several homeowners who have been burned by bad insulation jobs, and every one expressed dismay that contractors aren’t required to at least share the potential risks or downsides of getting your home weatherized. For example, homeowners may have to install mechanical ventilation at an extra cost of a few thousand dollars, and spray foam, as opposed to traditional batting insulation, is permanent and all but impossible to remediate or take out.
This information is largely hidden from consumers, even savvy ones like me. I was pitched spray foam by an energy auditor for my own old farmhouse, and I had to go out and interview a half dozen experts for an article and pay $1,000 to West to drive two hours down to audit our house (again) and come up with an alternative plan I was comfortable with.
Werling doesn’t want homeowners to be scared away from weatherizing their homes. “In the vast majority of cases, homeowners are better off when they insulate and air-seal their homes,” he said, “but it’s important to be aware that the house is a complicated system of parts. Hire the right contractor to help avoid potentially costly problems down the road.” He points to the Home Improvement Expert section of the Building America Solution Center from the U.S. Department of Energy, which has detailed checklists you can go over with your contractor to ensure the work is done properly. West suggests homeowners find a certified consultant at Passive House Institute US.
The building science experts I spoke to suggested things like an educational program for consumers so they know to ask about ventilation, third party inspections before and after weatherization projects with the results entered into the public record, pre-sale energy audits, and mandatory building science training for contractors and their crews. Offerman said weatherization programs should hold installers accountable for insulating and ventilating according to the latest building science standards as a condition of receiving funds.
The question is how many homeowners like Zara will have their homes and health damaged before the situation is addressed. “It’s not that we don’t know that this is happening,” Listiburek says. “It’s that it’s not painful enough yet.”
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Rob takes Jesse through our battery of questions.
Every year, Heatmap asks dozens of climate scientists, officials, and business leaders the same set of questions. It’s an act of temperature-taking we call our Insiders Survey — and our 2026 edition is live now.
In this week’s Shift Key episode, Rob puts Jesse through the survey wringer. What is the most exciting climate tech company? Are data centers slowing down decarbonization? And will a country attempt the global deployment of solar radiation management within the next decade? It’s a fun one! Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap, and Jesse Jenkins, a professor of energy systems engineering at Princeton University.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
You can also add the show’s RSS feed to your podcast app to follow us directly.
Here is an excerpt from our conversation:
Robinson Meyer: Next question — you have to pick one, and then you’ll get a free response section. Do you think AI and data centers energy needs are significantly slowing down decarbonization, yes or no?
Jesse Jenkins: Significantly. Yeah, I guess significantly would … yes, I think so. I think in general, the challenge we have with decarbonization is we have to add new, clean supplies of energy faster than demand growth. And so, in order to make progress on existing emissions, you have to exceed the demand growth, meet all of that growth with clean resources, and then start to drive down emissions.
If you look at what we’ve talked about — are China’s emissions peaking, or global emissions peaking? I mean, that really is a game. It’s a race between how fast we can add clean supply and how fast demand for energy’s growing. And so in the power sector in particular, an area where we’ve made the most progress in recent years in cutting emissions, now having a large, and rapid growth in electricity demand for a whole new sector of the economy — and one that doesn’t directly contribute to decarbonization, like, say, in contrast to electric vehicles or electrifying heating —certainly makes things harder. It just makes that you have to run that race even faster.
I would say in the U.S. context in particular, in a combination of the Trump policy environment, we are not keeping pace, right? We are not going to be able to both meet the large demand growth and eat into the substantial remaining emissions that we have from coal and gas in our power sector. And in particular, I think we’re going to see a lot more coal generation over the next decade than we would’ve otherwise without both AI and without the repeal of the Biden-era EPA regulations, which were going to really drive the entire coal fleet into a moment of truth, right? Are they gonna retrofit for carbon capture? Are they going to retire? Was basically their option, by 2035.
And so without that, we still have on the order of 150 gigawatts of coal-fired power plants in the United States, and many of those were on the way out, and I think they’re getting a second lease on life because of the fact that demand for energy and particularly capacity are growing so rapidly that a lot of them are now saying, Hey, you know what, we can actually make quite a bit of money if we stick around for another 5, 10, 15 years. So yeah, I’d say that’s significantly harder.
That isn’t an indictment to say we shouldn’t do AI. It’s happening. It’s valuable, and we need to meet as much, if not all of that growth with clean energy. But then we still have to try to go faster, and that’s the key.
Mentioned:
This year’s Heatmap Insiders Survey
Last year’s Heatmap Insiders Survey
The best PDF Jesse read this year: Flexible Data Centers: A Faster, More Affordable Path to Power
The best PDF Rob read this year: George Marshall’s Guide to Merleau-Ponty's Phenomenology of Perception
This episode of Shift Key is sponsored by …
Heatmap Pro brings all of our research, reporting, and insights down to the local level. The software platform tracks all local opposition to clean energy and data centers, forecasts community sentiment, and guides data-driven engagement campaigns. Book a demo today to see the premier intelligence platform for project permitting and community engagement.
Music for Shift Key is by Adam Kromelow.
They still want to decarbonize, but they’re over the jargon.
Where does the fight to decarbonize the global economy go from here? The past 12 months, after all, have been bleak. Donald Trump has pulled the United States out of the Paris Agreement (again) and is trying to leave a precursor United Nations climate treaty, as well. He ripped out half the Inflation Reduction Act, sidetracked the Environmental Protection Administration, and rechristened the Energy Department’s in-house bank in the name of “energy dominance.” Even nonpartisan weather research — like that conducted by the National Center for Atmospheric Research — is getting shut down by Trump’s ideologues. And in the days before we went to press, Trump invaded Venezuela with the explicit goal (he claims) of taking its oil.
Abroad, the picture hardly seems rosier. China’s new climate pledge struck many observers as underwhelming. Mark Carney, who once led the effort to decarbonize global finance, won Canada’s premiership after promising to lift parts of that country’s carbon tax — then struck a “grand bargain” with fossiliferous Alberta. Even Europe seems to dither between its climate goals, its economic security, and the need for faster growth.
Now would be a good time, we thought, for an industry-wide check-in. So we called up 55 of the most discerning and often disputatious voices in climate and clean energy — the scientists, researchers, innovators, and reformers who are already shaping our climate future. Some of them led the Biden administration’s climate policy from within the White House; others are harsh or heterodox critics of mainstream environmentalism. And a few more are on the front lines right now, tasked with responding to Trump’s policies from the halls of Congress — or the ivory minarets of academia.
We asked them all the same questions, including: Which key decarbonization technology is not ready for primetime? Who in the Trump administration has been the worst for decarbonization? And how hot is the planet set to get in 2100, really? (Among other queries.) Their answers — as summarized and tabulated by my colleagues — are available in these pages.
You can see whether insiders think data centers are slowing down decarbonization and what folks have learned (or, at least, say they’ve learned) from the repeal of clean energy tax credits in the Inflation Reduction Act.
But from many different respondents, a mood emerged: a kind of exhaustion with “climate” as the right frame through which to understand the fractious mixture of electrification, pollution reduction, clean energy development, and other goals that people who care about climate change actually pursue. When we asked what piece of climate jargon people would most like to ban, we expected most answers to dwell on the various colors of hydrogen (green, blue, orange, chartreuse), perhaps, or the alphabet soup of acronyms around carbon removal (CDR, DAC, CCS, CCUS, MRV). Instead, we got:
“‘Climate.’ Literally the word climate, I would just get rid of it completely,” one venture capitalist told us. “I would love to see people not use 'climate change' as a predominant way to talk to people about a global challenge like this,” seconded a former Washington official. “And who knows what a ‘greenhouse gas emission’ is in the real world?” A lobbyist agreed: “Climate change, unfortunately, has become too politicized … I’d rather talk about decarbonization than climate change.”
Not everyone was as willing to shift to decarbonization, but most welcomed some form of specificity. “I’ve always tried to reframe climate change to be more personal and to recognize it is literally the biggest health challenge of our lives,” the former official said. The VC said we should “get back to the basics of, are you in the energy business? Are you in the agriculture business? Are you in transportation, logistics, manufacturing?”
“You're in a business,” they added, “there is no climate business.”
Not everyone hated “climate” quite as much — but others mentioned a phrase including the word. One think tanker wanted to nix “climate emergency.” Another scholar said: “I think the ‘climate justice’ term — not the idea — but I think the term got spread so widely that it became kind of difficult to understand what it was even referring to.” And one climate scientist didn’t have a problem with climate change, per se, but did say that people should pare back how they discuss it and back off “the notion that climate change will result in human extinction, or the sudden and imminent end to human civilization.”
There were other points of agreement. Four people wanted to ban “net zero” or “carbon neutrality.” One scientist said activists should back off fossil gas — “I know we’re always trying to try convince people of something, but, like, the entire world calls it ’natural gas’” — and another scientist said that they wished people would stop “micromanaging” language: “People continually changing jargon to try and find the magic words that make something different than it is — that annoys me.”
Two more academics added they wish to banish discussion of “overshoot”: “It’s not clear if it's referring to temperatures or emissions — I just don't think it's a helpful frame for thinking about the problem.”
“Unit economics,” “greenwashing,” and — yes — the whole spectrum of hydrogen colors came in for a lashing. But perhaps the most distinctive ban suggestion came from Todd Stern, the former chief U.S. climate diplomat, who negotiated the Kyoto Protocol and the Paris Agreement.
“I hate it when people say ’are you going to COP?’” he told me, referring to the United Nations’ annual climate summit, officially known as the Conference of the Parties. His issue wasn’t calling it “COP,” he clarified. It was dropping the definite article.
“The way I see it, no one has the right to suddenly become such intimate pals with ‘COP.’ You go to the ball game or the conference or what have you. And you go to ‘the COP,’” he said. “I am clearly losing this battle, but no one will ever hear me drop the ‘the.’”
Now, since I talked to Stern, the United States has moved to drop the COP entirely — with or without the “the” — because Trump took us out of the climate treaty under whose aegis the COP is held. But precision still counts, even in unfriendly times. And throughout the rest of this package, you’ll find insiders trying to find a path forward in thoughtful, insightful, and precise ways.
You’ll also find them remaining surprisingly upbeat — and even more optimistic, in some ways, than they were last year. Twelve months ago, 30% of our insider panel thought China would peak its emissions in the 2020s; this year, a plurality said the peak would come this decade. Roughly the same share of respondents this year as last year thought the U.S. would hit net zero in the 2060s. Trump might be setting back American climate action in the near term. But some of the most important long-term trends remain unchanged.
OUR PANEL INCLUDED… Gavin Schmidt, director of the NASA Goddard Institute for Space Studies | Ken Caldeira, senior scientist emeritus at the Carnegie Institution for Science and visiting scholar at Stanford University | Kate Marvel, research physicist at the NASA Goddard Institute for Space Studies | Holly Jean Buck, associate professor of environment and sustainability at the University at Buffalo | Kim Cobb, climate scientist and director of the Institute at Brown for Environment and Society | Jennifer Wilcox, chemical engineering professor at the University of Pennsylvania and former U.S. Assistant Secretary for Fossil Energy and Carbon Management | Michael Greenstone, economist and director of the Energy Policy Institute at the University of Chicago | Solomon Hsiang, professor of global environmental policy at Stanford University | Chris Bataille, global fellow at Columbia University’s Center on Global Energy Policy | Danny Cullenward, senior fellow at the Kleinman Center for Energy Policy at the University of Pennsylvania | J. Mijin Cha, environmental studies professor at UC Santa Cruz and fellow at Cornell University’s Climate Jobs Institute | Lynne Kiesling, director of the Institute for Regulatory Law and Economics at Northwestern University | Daniel Swain, climate scientist at the University of California Agriculture and Natural Resources | Emily Grubert, sustainable energy policy professor at the University of Notre Dame | Jon Norman, president of Hydrostor | Chris Creed, managing partner at Galvanize Climate Solutions | Amy Heart, senior vice president of public policy at Sunrun | Kate Brandt, chief sustainability officer at Google | Sophie Purdom, managing partner at Planeteer Capital and co-founder of CTVC | Lara Pierpoint, managing director at Trellis Climate | Andrew Beebe, managing director at Obvious Ventures | Gabriel Kra, managing director and co-founder of Prelude Ventures | Joe Goodman, managing partner and co-founder of VoLo Earth Ventures | Erika Reinhardt, executive director and co-founder of Spark Climate Solutions | Dawn Lippert, founder and CEO of Elemental Impact and general partner at Earthshot Ventures | Rajesh Swaminathan, partner at Khosla Ventures | Rob Davies, CEO of Sublime Systems | John Arnold, philanthropist and co-founder of Arnold Ventures | Gabe Kleinman, operating partner at Emerson Collective | Amy Duffuor, co-founder and general partner at Azolla Ventures | Amy Francetic, managing general partner and founder of Buoyant Ventures | Tom Chi, founding partner at At One Ventures | Francis O’Sullivan, managing director at S2G Investments | Cooper Rinzler, partner at Breakthrough Energy Ventures | Gina McCarthy, former administrator of the U.S. Environmental Protection Agency | Neil Chatterjee, former commissioner of the Federal Energy Regulatory Commission | Representative Scott Peters, member of the U.S. House of Representatives | Todd Stern, former U.S. special envoy for climate change | Representative Sean Casten, member of the U.S. House of Representatives | Representative Mike Levin, member of the U.S. House of Representatives | Zeke Hausfather, climate research lead at Stripe and research scientist at Berkeley Earth | Shuchi Talati, founder and executive director of the Alliance for Just Deliberation on Solar Geoengineering | Nat Bullard, co-founder of Halcyon | Bill McKibben, environmentalist and founder of 350.org | Ilaria Mazzocco, senior fellow at the Center for Strategic and International Studies | Leah Stokes, professor of environmental politics at UC Santa Barbara | Noah Kaufman, senior research scholar at Columbia University’s Center on Global Energy Policy | Arvind Ravikumar, energy systems professor at the University of Texas at Austin | Jessica Green, political scientist at the University of Toronto | Jonas Nahm, energy policy professor at Johns Hopkins SAIS | Armond Cohen, executive director of the Clean Air Task Force | Costa Samaras, director of the Scott Institute for Energy Innovation at Carnegie Mellon University | John Larsen, partner at Rhodium Group | Alex Trembath, executive director of the Breakthrough Institute | Alex Flint, executive director of the Alliance for Market Solutions
The Heatmap Insiders Survey of 55 invited expert respondents was conducted by Heatmap News reporters during November and December 2025. Responses were collected via phone interviews. All participants were given the opportunity to record responses anonymously. Not all respondents answered all questions.
Plus, which is the best hyperscaler on climate — and which is the worst?
The biggest story in energy right now is data centers.
After decades of slow load growth, forecasters are almost competing with each other to predict the most eye-popping figure for how much new electricity demand data centers will add to the grid. And with the existing electricity system with its backbone of natural gas, more data centers could mean higher emissions.
Hyperscalers with sustainability goals are already reporting higher emissions, and technology companies are telling investors that they plan to invest hundreds of billions, if not trillions of dollars, into new data centers, increasingly at gigawatt scale.
And yet when we asked our Heatmap survey participants “Do you think AI and data centers’ energy needs are significantly slowing down decarbonization?” only about 34% said they would, compared to 66% who said they wouldn’t.
There were some intriguing differences between different types of respondents. Among our “innovator” respondents — venture capitalists, founders, and executives working at climate tech startups — the overwhelming majority said that AI and data centers are not slowing down decarbonization. “I think it’s the inverse — I think we want to launch the next generation of technologies when there’s demand growth and opportunity to sell into a slightly higher priced, non-commoditized market,” Joe Goodman co-founder and managing partner at VoLo Earth Ventures, told us.
Not everyone in Silicon Valley is so optimistic, however. “I think in a different political environment, it may have been a true accelerant,” one VC told us. “But in this political environment, it’s a true albatross because it’s creating so many more emissions. It’s creating so much stress on the grid. We’re not deploying the kinds of solutions that would be effective."
Scientists were least in agreement on the question. While only 47% of scientists thought the growth of data centers would significantly slow down decarbonization, most of the pessimistic camp was in the social sciences. In total, over 62% of the physical scientists we surveyed thought data centers weren’t slowing down decarbonization, compared to a third of social scientists.
Michael Greenstone, a University of Chicago economist, told us he didn’t see data centers and artificial intelligence as any different from any other use of energy. “I also think air conditioning and lighting, computing, and 57,000 other uses of electricity are slowing down decarbonization,” he said. The real answer is the world is not trying to minimize climate change.”
Mijin Cha, an assistant professor of environment studies at the University of California Santa Cruz, was even more gloomy, telling us, “Not only do I think it’s slowing down decarbonization, I think it is permanently extending the life of fossil fuels, especially as it is now unmitigated growth.”
Some took issue with the premise of the question, expressing skepticism of the entire AI industry. “I’m actually of the opinion that most of the AI and data center plans are a massive bubble,” a scientist told us. “And so, are there plans that would be disruptive to emissions? Yes. Are they actually doing anything to emissions yet? Not obvious.”
We also asked respondents to name the “best” and “worst” hyperscalers, large technology companies pursuing the data center buildout. Many of these companies have some kind of renewables or sustainability goal, but there are meaningful differences among them. Google and Microsoft look to match their emissions with non-carbon-power generation in the same geographic area and at the same time. The approach used by Meta and Amazon, on the other hand, is to develop renewable projects that have the biggest “bang for the buck” on global emissions by siting them in areas with high emissions that the renewable generation can be said to displace.
Among our respondents, the 24/7 “time and place” approach is the clear winner.
Google was the “best” pick for 19 respondents, including six who said “Google and Microsoft.” By contrast, Amazon and Meta had just three votes combined.
As for the “worst,” there was no clear consensus, although two respondents from the social sciences picked “everyone besides Microsoft and Google” and “everyone but Google and Microsoft.” Another one told us, “The best is a tie between Microsoft and Google. Everyone else is in the bottom category.”
A third social scientist summed it up even more pungently. “Google is the best, Meta is the worst. Evil corporation” — though with more expletives than that.
The Heatmap Insiders Survey of 55 invited expert respondents was conducted by Heatmap News reporters during November and December 2025. Responses were collected via phone interviews. All participants were given the opportunity to record responses anonymously. Not all respondents answered all questions.