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“That’s going to cause confusion.”
It’s been nearly two years since the Inflation Reduction Act passed, and two of its programs designed to encourage home electrification and energy efficiency — worth a combined $8.8 billion — are still not operational.
The delay has already caused consternation among homeowners who can’t understand why they still don’t know when the rebates will be available or what they will cover. Now it’s becoming apparent that these programs could look quite different state by state.
This is, to some extent, by design. The rebates will be distributed by state governments, who must first apply to the Department of Energy for their share of the funding. Most states are still in the process of putting together their applications. The law laid out some rules for how these programs would work, e.g. which kinds of appliances and upgrades the rebates will subsidize and the maximum subsidy per appliance and per household. It also put restrictions on who could benefit from the programs, with most of the money earmarked for low- and moderate-income households. But it left plenty of flexibility for states to tailor the programs to their own needs.
That’s mostly a good thing. Many states already offer robust electrification and efficiency rebates, but their existing programs have major shortcomings. Apartment buildings, in particular, have been hard to reach — both because landlords have little incentive to make upgrades and because it’s much more complicated to retrofit a big apartment building than a single-family home. The IRA rebates create an opportunity to try and fill these kinds of gaps.
But the result is also, frankly, messy. The money is taking a long time to get out the door, and when it does the programs are going to be convoluted and challenging to communicate to consumers.This could turn out to be a missed opportunity for Biden. When the polling nonprofit Data for Progress asks voters about their greatest concerns relating to climate, they point to energy costs, pollution, and extreme weather. The IRA rebates are an opportunity to address these concerns, and 71% of voters support the programs — including majorities across party lines — according to the group’s surveys.
“Nobody would say that this rollout has been as fast as they would have wanted,” Sage Briscoe, the federal policy director for Rewiring America, told me. “But I’m hopeful that it's going to be really impactful, and at the end of the day, that’s the main thing.”
Information on how states are thinking about distributing the money is scarce. Some did extensive stakeholder engagement prior to submitting their applications and made their proposed plans public, while others are saving that process until after they apply. I combed through as much publicly available information as I could find and discovered a number of ways in which these rebate programs could diverge. The programs may go by different names in different states. Moreover, a heat pump discount in Maine may not exist in Rhode Island, or a family that qualifies for funding in Wisconsin may not have qualified had they lived in New Jersey.
Here are some of the big themes.
The challenge in understanding these programs starts with their most basic feature. What are they called?
One of the programs will provide point-of-sale rebates on specific appliances and upgrades such as heat pumps, insulation, or a new electric panel. This was originally called the High-Efficiency Electric Home Rebate Act, or HEEHRA. Some states have continued to use that acronym. Others have adopted the name the Home Electrification and Appliance Rebates, or HEAR. (For the sake of brevity, I’ll use HEAR.)
The other program, which is a bit more complicated, provides rebates based on the amount of energy a home retrofit project saves. For example, if a homeowner implements a bunch of improvements that will reduce their energy consumption by at least 20%, they could get up to $4,000 back, while upgrades that result in a 35% reduction are eligible for up to $8,000. This was originally called the HOPE for HOMES Act, and many states simply refer to it as HOMES. Others prefer the title Home Efficiency Rebates, or HER. (To make things more confusing, the Department of Energy refers to its two programs together as the Home Energy Rebates and also uses the acronym HER. For the sake of clarity, I’ll refer to this one as HOMES.)
Meanwhile, some states are funneling the money into their own pre-existing rebate programs or creating new programs with new names. For example, New York — the only state to have received funding under the IRA rebate programs so far— will distribute at least some of the HEAR money through its Empower+ program, which already helps low- and moderate-income households save energy. The state will be able to expand the program’s offerings to include paying for electrical upgrades needed to install heat pumps or induction stoves. Vermont wants to allocate most of the HOMES funding to its Weatherization Assistance Program, which is an older, federally funded, state-implemented efficiency program for low-income households. New Jersey is considering putting most of the funding from both pots toward a new program called M-RISE.
Ultimately, this could mean that many people who apply for or receive these rebates will have no idea that they’re benefiting from Biden’s Inflation Reduction Act.
“That was baked in the cake the way the law was written,” Andy Frank, the founder of the home electrification company Sealed, told me. He said he thinks the bigger communication challenge will be when the first few states start launching their programs. Biden officials may take the opportunity to do a victory lap, inviting national press. People in other states may see the news and think they can get rebates too. “That’s going to cause confusion,” he said.
Briscoe acknowledged the branding challenge but said it was not the most important part of the legislation. “The most important thing is getting families the help that they need, and I think that’s rightfully where the emphasis has been,” she told me.
Congress included a long list of technologies that would be eligible for discounts under the HEAR program: Heat pump space heaters, heat pump water heaters, heat pump clothes dryers, electric stoves, electric panels, electric wiring, insulation, air sealing, and ventilation systems.
While it seems that most states plan to copy and paste the whole list into their plans, a few are narrowing it down. Maine, for example, has proposed offering rebates only for heat pumps, plus electric wiring and panel upgrades if needed. Its draft strategic plan from January says that the state has alternative funding streams to sustain its existing programs for water heaters and insulation, and that the other appliances, like stoves and clothes dryers, “have less impact on home energy costs and carbon emissions.”
Rhode Island, on the other hand, may not allocate any of the funding for heat pumps. The state conducted a “gap analysis” to identify which of the technologies have the least funding support under its existing programs and determined that stoves, clothes dryers, electric panels, and wiring were the best use of the HEAR funds. That doesn’t mean Rhode Islanders wouldn’t be able to get rebates for heat pumps — the state energy office offers incentives, as do all of its utilities. It just means they wouldn’t be able to get more funding on top of what’s already offered.
Wisconsin, which is further behind these Northeast states in promoting electrification, is opting to make all of the technologies eligible. Though narrowing the list would extend the budget for each one, state officials noted, it would also “preclude the state from accelerating market adoption for those upgrades.”
Congress restricted HEAR program funding to low-income households, defined as those making less than 80% of the area median income, and moderate-income households, or those making between 80% and 150% of the area median income. The HOMES program is not income-restricted, though states were instructed to offer higher rebates for low-income households.
There’s going to be a lot of variation between states regarding how much funding they dedicate to each income bracket. But there also may be some variation in the types of buildings that are eligible.
Maine has proposed dedicating 100% of the funding under the HOMES program and much of the funding under HEAR to multifamily buildings. For the HEAR program, it might also prioritize subsidizing heat pump retrofits in manufactured housing, formerly referred to as “mobile homes.” That means if you’re a single family homeowner in Maine, you probably won’t benefit from the program — although Maine already has extensive subsidies for single-family homes and has completed more than 100,000 heat pump retrofits since 2019.
“They're taking this funding to try and move beyond that section of housing and open up robust programs for areas where they still have really high need,” said Briscoe.
New Jersey has proposed a similar approach, dedicating 100% of HOMES funding and 85% of HEAR funding to multifamily buildings in low-income neighborhoods. The remaining 15% will go toward an existing state program called Comfort Partners that subsidizes energy efficiency measures to expand its offerings to heat pumps, electrical panels, wiring, and water heaters.
Sealed and Rewiring America are both working on tools to help consumers and contractors navigate all of this confusion. Frank told me Sealed was developing software for contractors that will help them determine customer eligibility and calculate total savings at the point of sale, and then process the rebate paperwork as quickly and easily as possible. Rewiring America is building what it intends to be a user-friendly calculator in which a homeowner will be able to enter their zip code and income and get information about all of the programs they are eligible for, including state, local, and utility-run offerings.
Or at least Californians are. Dozens have written to the California Energy Commission to ask when the rebates will be available, whether they will qualify, or to express their frustration with how long it’s taking to get the program up and running.
Consider the following comment submitted in April by Kristen Talley, a homeowner who wants to replace her gas furnace with an electric heat pump. “We’d hoped to do the project last fall … and we can’t proceed until the rebates are available,” she wrote. “Please establish criteria and make applications available NOW!!! It’s crazy that it's taken this long!”
Richard Pellin, a 77-year-old retiree who does not have enough income to qualify for the tax credits, wrote that he wants to install a new heat pump system so that he can have air conditioning. “We suffered badly last year from the summer heat … Waiting until the state programs are ready to issue rebates would cause us to suffer longer,” he said. He implored the commission to allow the rebates to be claimed retroactively, warning that otherwise there might be “a surge of activity when rebates are approved” that will tax supply chains and labor and cause further delays. (The Department of Energy has specified that the HEAR rebates cannot be claimed retroactively, but it may be possible for the HOMES rebates.)
Some of this frustration is misplaced. California submitted its application for the HEAR program in January and is waiting on the Department of Energy to approve it. In the meantime, it may even be possible that Talley and Pellin are eligible for existing California rebate programs, though discounts through those are significantly lower.
Another public comment from Richard Bailey had the subject line: “Time is of the essence.” Bailey warned that the rebates could be “canceled, denied, delayed, etc” if Trump was elected. “Much is at risk. Do not delay,” he wrote.
I asked Briscoe how much of a risk this was. She said it would require an act of Congress to cancel the programs — in other words, it’s not something Trump could do on day one. Even then, money that’s already been awarded to states cannot be clawed back. Fifteen states have already submitted their applications, and are expected to receive funding by the end of the year.
“Hopefully, we can get a lot of these applications in and processed before any new administration were to take over,” said Briscoe.
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And how ordinary Americans will pay the price.
No one seems to know exactly how many employees have been laid off from the National Oceanic and Atmospheric Administration — or, for that matter, what offices those employees worked at, what jobs they held, or what regions of the country will be impacted by their absence. We do know that it was a lot of people; about 10% of the roughly 13,000 people who worked at the agency have left since Donald Trump took office, either because they were among the 800 or so probationary employees to be fired late last month or because they resigned.
“I don’t have the specifics as to which offices, or how many people from specific geographic areas, but I will reiterate that every one of the six [NOAA] line offices and 11 of the staff offices — think of the General Counsel’s Office or the Legislative Affairs Office — all 11 of those staff offices have suffered terminations,” Rick Spinrad, who served as the NOAA administrator under President Joe Biden, told reporters in a late February press call. (At least a few of the NOAA employees who were laid off have since been brought back.)
Democratic Representative Jared Huffman of California, the ranking member of the House Natural Resources Committee, said in recent comments about the NOAA layoffs, “This is going to have profound negative consequences on the day-to-day lives of Americans.” He added, “This is something that [Elon Musk’s government efficiency team] just doesn’t even understand. They simply have no idea what they are doing and how it’s hurting people.”
There is the direct harm to hard-working employees who have lost their jobs, of course. But there is also a more existential problem: Part of what is driving the layoffs is a belief by those in power that the agency is “one of the main drivers of the climate change alarm industry,” according to the Project 2025 playbook. As one recently fired NOAA employee put it, “the goal is destruction,” and climate science is one of the explicit targets.
NOAA is a multifaceted organization, and monitoring climate change is far from its only responsibility. The agency researches, protects, and restores America’s fisheries, including through an enforcement arm that combats poaching; it explores the deep ocean and governs seabed mining; and its Commissioned Officer Corps is one of the eight uniformed services of the United States, alongside the Army, Marines Corps, and Coast Guard. But many of its well-known responsibilities almost inevitably touch climate change, from the National Hurricane Center’s forecasts and warnings to drought tools for farmers to heat forecasts from the National Weather Service issued on hot summer days. Cutting climate science out of NOAA would have immediate — and in some cases, deadly — impacts on regular Americans.
And it’s likely this is only the beginning of the purge. Project 2025 calls for the complete disbanding of NOAA. Current agency employees have reportedly been told to brace for “a 50% reduction in staff” as part of Elon Musk’s government efficiency campaign. Another 1,000 terminations are expected this week, bringing the total loss at NOAA to around 20% of its staff.
Here are just a few of the ways those layoffs are already impacting climate science.
NOAA collects more than 20 terabytes of environmental data from Earth and space daily, and through its paleoclimatology arm, it has reconstructed climate data going back 100 million years. Not even Project 2025 calls for the U.S. to halt its weather measurements entirely; in fact, Congress requires the collection of a lot of standard climate data.
But the NOAA layoffs are hampering those data collection efforts, introducing gaps and inconsistencies. For example, staffing shortages have resulted in the National Weather Service suspending weather balloon launches from Kotzebue, Alaska — and elsewhere — “indefinitely.” The Trump administration is also considering shuttering a number of government offices, including several of NOAA’s weather monitoring stations. Repairs of monitors and sensors could also be delayed by staff cuts and funding shortfalls — or not done at all.
Flawed and incomplete data results in degraded and imprecise forecasts. In an era of extreme weather, the difference of a few miles or degrees can be a matter of life or death.
In the case of climate science specifically, which looks at changes over much longer timescales than meteorology, “I think you could do science with the data we have now, if we can preserve it,” Flavio Lehner, a climate scientist at Cornell University who uses NOAA data in his research, told me.
But therein lies the next problem: the threat that the government could take NOAA climate data down entirely.
Though data collection is in many cases mandated by Congress, Congress does not require that the public have access to that data. Though NOAA’s climate page is still live, the Environmental Protection Agency has already removed from its website the Keeling Curve tracker, the daily global atmospheric carbon dioxide concentration measurement that Drilled notes is “one of the longest-running data projects in climate science.” Many other government websites that reference climate change have also gone dark. Solutions are complicated — “downloading” NOAA to preserve it, for example, would cost an estimated $500,000 in storage per month for an institution to host it.
“At the end of the day, if you’re a municipality or a community and you realize that some of these extreme weather events are becoming more frequent, you’ll want to adapt to it, whether you think it’s because of climate change or not,” Lehner said. “People want to have the best available science to adapt, and I think that applies to Republicans and Democrats and all kinds of communities across the country.” But if the Trump administration deletes NOAA websites, or the existing measurements it’s putting out are of poor quality, “it’s not going to be the best possible science to adapt moving forward,” Lehner added.
I wouldn’t want to be a NOAA scientist with the word “climate” attached to my title or work. The Trump administration has shown itself to be ruthless in eliminating references to words or concepts it opposes, including flagging pictures of the Enola Gay WWII airplane for removal from the Defense Department’s website in an effort to cut all references to the LGBT community from the agency.
“Climate science” is another Trump administration boogey-word, but the NOAA scientists who remain employed by the agency after the layoffs will still have to deal with the realities of a world warmed by the burning of fossil fuels. “Ultimately, what we’re dealing with are changes in our environment that impact ecosystems and humans, and whether you think these changes are driven by humans or not, it’s something that can now be seen in data,” Lehner told me. “From that perspective, I find it hard to believe that this is not something that people [in the government] are interested in researching.”
Government scientists who want to track things like drought or the rapid intensification of hurricanes going forward will likely have to do so without using the word “climate.” Lehner, for example, recalled submitting a proposal to work with the Bureau of Reclamation on the climate change effects on the Colorado River during the first Trump administration and being advised to replace words like “climate change” with more politically neutral language. His team did, and the project ultimately got funded, though Lehner couldn’t say if that was only because of the semantics. It seems likely, though, that Trump 2.0 will be even stricter in CTRL + F’ing “climate” at NOAA and elsewhere.
Climate research will continue in some form at NOAA, if only because that’s the reality of working with data of a warming planet. But scientists who don’t lose their jobs in the layoffs will likely find themselves wasting time on careful doublespeak so as not to attract unwanted attention.
Another major concern with the NOAA layoffs is the loss of expert knowledge. Many NOAA offices were already lean and understaffed, and only one or two employees likely knew how to perform certain tasks or use certain programs. If those experts subsequently lose their jobs, decades of NOAA know-how will be lost entirely.
As one example, late last year, NOAA updated its system to process grants, causing delays as its staff learned how to use the new program. Given the new round of layoffs, the odds are that some of the employees who may have finally figured out how to navigate the new procedure may have been let go. The problem gets even worse when it comes to specialized knowledge.
“Some of the expertise in processing [NOAA’s] data has been abruptly lost,” Lehner told me. “The people who are still there are scrambling to pick up and learn how to process that data so that it can then be used again.”
The worst outcome of the NOAA layoffs, though, is the extensive damage it does to the institution’s future. Some of the brightest, most enthusiastic Americans at NOAA — the probationary employees with under a year of work — are already gone. What’s more, there aren’t likely to be many new openings at the agency for the next generation of talent coming up in high school and college right now.
“We have an atmospheric science program [at Cornell University] where students have secured NOAA internships for this summer and were hoping to have productive careers, for example, at the National Weather Service, and so forth,” Lehner said. “Now, all of this is in question.”
That is hugely detrimental to NOAA’s ability to preserve the institutional knowledge of outgoing or retiring employees, or to build and advance a workforce of the future. It’s impossible to measure how many people ultimately leave the field or decide to pursue a different career because of the changes at NOAA — damage that will not be easily reversed under a new administration. “It’s going to take years for NOAA to recover the trust of the next generation of brilliant environmental scientists and policymakers,” Spinrad, the former NOAA administrator, said.
Climate change is a global problem, and NOAA has historically worked with partner agencies around the world to better understand the impacts of the warming planet. Now, however, the Trump administration has ordered NOAA employees to stop their international work, and employees who held roles that involved collaboration with partners abroad could potentially become targets of Musk’s layoffs. Firing those employees would also mean severing their relationships with scientists in international offices — offices that very well could have been in positions to help protect U.S. citizens with their research and data.
As the U.S. continues to isolate itself and the NOAA layoffs continue, there will be cascading consequences for climate science, which is inherently a collaborative field. “When the United States doesn’t lead [on climate science], two things happen,” Craig McLean, a former assistant administrator of NOAA for research, recently told the press. “Other nations relax their own spending in these areas, and the world’s level of understanding starts to decline,” and “countries who we may not have as collegial an understanding with,” such as China, could ostensibly step in and “replace the United States and its leadership.”
That leaves NOAA increasingly alone, and Americans of all political stripes will suffer as a result. “The strategy to erase data and research, to pull the rug from under activism — it’s time-tested,” Lehner, the Cornell climate scientist, said. “But that’s where it’s very infuriating because NOAA’s data is bipartisanly useful.”
Rob and Jesse talk with Heatmap senior reporter Jael Holzman.
Donald Trump’s second term has now entered its second month. His administration is doing much to slow down renewables, and everything it can to slow down offshore wind. Jael Holzman is a senior reporter at Heatmap and the author of our newsletter, “The Fight,” about local battles over renewable permitting around the country.
On this week’s episode of Shift Key, Rob and Jesse talk to Jael about the bleak outlook for offshore wind, the use of presidential authority to impede energy development, and why solar has been spared — so far. Shift Key is hosted by Jesse Jenkins, a professor of energy systems engineering at Princeton University, and Robinson Meyer, Heatmap’s executive editor.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
You can also add the show’s RSS feed to your podcast app to follow us directly.
Here is an excerpt from our conversation:
Robinson Meyer: It seems like there’s a mix here of, you know, some projects are now facing active legal trouble because they still had major permits to secure and the Trump administration is now denying those permits. But some projects, as you were saying, seemed safe, but now they’re not. They’re worried about getting these kind of iterative findings from the government that you need to conduct any major work in federal waters.
How much of the chill that we’re seeing is about active permitting denials, versus how much of it is developers being like, we don’t want to risk getting a permit denied, or asking for something that would be very normal to get a normal approval in the course of normal business operations, getting it rejected and then just being stuck. And so we’d rather just pause, not ask for anything for four years, and then come back and start asking again?
Jael Holzman: Offshore wind industry executives won’t say this on the record, but they have anonymously told me, in many words, that they view what is happening to them in the federal permitting system as not only a barometer check for where the energy transition is, but even broader, it is a risk, it is a challenge, it is a threat to integrity.
With respect to our federal permitting processes, generally what we’re seeing here is, I’ve had some folks in conservative energy circles compare it to the Keystone XL-ification of the energy sector, where the political party that doesn’t like a particular technology weaponizes the permitting system against one particular sector. Now, obviously, it’s politically advantageous for conservatives to describe it this way, but I actually find it to be very useful because what it means is as the politics becomes more fraught for the party in power around a technology, there’s increasingly a willingness to step beyond the realm of what the permitting system is legally supposed to do. And that’s a danger if it’s weaponized against an entire sector.
You know, Keystone pipeline, that was one project. It was exemplary — there was a lot of fervor around that one project — that is not an entire sector having the thumb put on its scale by political officials to derail it, especially one that had been a decade-plus in the works and is required for the energy grids to remain stable in various parts of our country. You know, what we’re seeing here is federal officials not even being willing to schedule meetings for permitting processes that are legally required under the law.
For example, my reporting indicated that at least one project that was prioritized under a permitting reform law to have at least an idea public and put out there for when they would expect to get all their permits — this was the Blue Point Wind offshore wind proposal off the coast of New England and New Jersey, New York. And what we’re seeing here is essentially the obscuring of even what permitting reform ostensibly was supposed to do, right?
There was this conversation in D.C. before Trump took office that maybe if you couple statutory reforms that streamline the processes that currently exist, and you put some sort of timetable into the statute, and you combine that with some gimmes to the oil and gas people, right, at least you could grease the skids enough to have everyone benefit. But my reporting on what’s happened to offshore wind has truly revealed that in many respects, “all of the above” is really a Lucy-with-the-football moment for many proponents of an energy transition.
Music for Shift Key is by Adam Kromelow.
The EV-maker is now a culture war totem, plus some AI.
During Alan Greenspan’s decade-plus run leading the Federal Reserve, investors and the financial media were convinced that there was a “Greenspan put” underlying the stock market. The basic idea was that if the markets fell too much or too sharply, the Fed would intervene and put a floor on prices analogous to a “put” option on a stock, which allows an investor to sell a stock at a specific price, even if it’s currently selling for less. The existence of this put — which was, to be clear, never a stated policy — was thought to push stock prices up, as it gave investors more confidence that their assets could only fall so far.
While current Fed Chair Jerome Powell would be loath to comment on a specific volatile security, we may be seeing the emergence of a kind of sociopolitical put for Tesla, one coming from the White House and conservative media instead of the Federal Reserve.
The company’s high-flying stock shed over $100 billion of value on Monday, falling around 15% and leaving the price down around 50% from its previous all-time high. While the market as a whole also swooned, especially high-value technology companies like Nvidia and Meta, Tesla was the worst hit. Analysts attributed the particularly steep fall to concerns that CEO Elon Musk was spending too much time in Washington, and that the politicization of the brand had made it toxic to buyers in Europe and among liberals in the United States.
Then the cavalry came in. Sean Hannity told his Fox News audience that he had bought a Model S, while President Donald Trump posted on Truth Social that “I’m going to buy a brand new Tesla tomorrow morning as a show of confidence and support for Elon Musk, a truly great American.” By this afternoon, Trump had turned the White House lawn into a sales floor for Musk’s electric vehicles. Tesla shares closed the day up almost 4%, while the market overall closed down after Trump and his advisors’ furious whiplash policy pronouncements on tariffs.
Whether the Tesla put succeeds remains to be seen. The stock is still well, well below its all-time highs, but it may confirm a new way to understand Tesla — not as a company that sells electric vehicles to people concerned about climate change, but rather as a conservative culture war totem that has also made sizable investments in artificial intelligence and robotics.
When Musk bought Twitter and devoted more of his time, energy, money, and public pronouncements to right wing politics, some observers thought that maybe he could lift the dreadful image of electric vehicles among Trump voters. But when Pew did a survey on public attitudes towards electric vehicles back in 2023, it found that “Democrats and Democratic-leaning independents, younger adults, and people living in urban areas are among the most likely to say they would consider purchasing an EV” — hardly a broad swathe of Trump’s America. More than two-thirds of Republicans surveyed said they weren’t interested in buying an electric car, compared to 30% of Democrats.
On the campaign trail, Trump regularly lambasted EVs, although by the end of the campaign, as Musk’s support became more voluminous, he’s lightened up a bit. In any case, the Biden administration’s pro-electric-vehicle policies were an early target for the Trump administration, and the consumer subsidies for EVs passed under the 2022 Inflation Reduction Act are widely considered to be one of the softest targets for repeal.
But newer data shows that the tide may be turning, not so much for electric vehicles, but likely for Tesla itself.
The Wall Street Journalreported survey data last week showing that only 13% of Democrats would consider buying a Tesla, down from 23% from August of 2023, while 26% of Republicans would consider buying a Tesla, up from 15%. Vehicle registration data cited by the Journal suggested a shift in new Tesla purchases from liberal urban areas such as New York, San Francisco, and Los Angeles, towards more conservative-friendly metropolises like Las Vegas, Salt Lake City, and Miami.
At the same time, many Tesla investors appear to be mostly seeing through the gyrations in the famously volatile stock and relatively unconcerned about month-to-month or quarter-to-quarter sales data. After all, even after the epic fall in Tesla’s stock price, the company is still worth over $700 billion, more than Toyota, General Motors, and Ford combined, each of which sells several times more cars per year than Tesla.
Many investors simply do not view Tesla as a luxury or mass market automaker, instead seeing it as an artificial intelligence and robotics company. When I speak to individual Tesla shareholders, they’re always telling me how great Full Self-Driving is, not how many cars they expect the company to sell in August. In many cases, Musk has made Tesla stockholders a lot of money, so they’re willing to cut him tremendous slack and generally believe that he has the future figured out.
Longtime Tesla investor Ron Baron, who bought hundreds of millions of dollars worth of shares from 2014 to 2016, told CNBC Tuesday morning, that Musk “believes that digitization [and] autonomy is going to be driving the future. And he thinks we’re … on the verge of having an era of incredible abundance.”Baron also committed that he hasn’t, won’t, and will never sell. “I’m the last in, I’ll be the last out. So I won’t sell a single share personally until I sell all the shares for clients, and that’s what I’ve done.”
Wedbush Securities’ Dan Ives, one of the biggest Tesla bulls on the street, has told clients that he expects Tesla’s valuation to exceed $2 trillion, and that its self-driving and robotics business “will represent 90% of the valuation.”
Another longtime Tesla bull, Morgan Stanley’s Adam Jonas, told clients in a note Monday that Tesla remained a “Top Pick,” and that his price target was still $430, compared to the stock’s $230.58 close price on the day. His bull case, he said, was $800, which would give the company a valuation over $2.5 trillion.
When the stock lags, Jonas wrote, investors see Tesla as a car company. “In December with the stock testing $500/share, the prevailing sentiment was that the company is an AI ‘winner’ with untapped exposure to embodied AI expressions such as humanoid robotics,” Jonas wrote. “Today with the stock down 50% our investor conversations are focused on management distraction, brand degradation and lost auto sales.”
In a note to clients Tuesday, Ives beseeched Musk to “step up as CEO,” and lamented that there has been “little to no sign of Musk at any Tesla factory or manufacturing facility the last two months.” But his bullishness for Tesla was undaunted. He argued that the scheduled launch of unsupervised Full Self-Driving in June “kicks off the autonomous era at Tesla that we value at $1 trillion alone on a sum-of-the-parts valuation.”
“Autonomous will be the biggest transformation to the auto industry in modern day history,” Ives wrote, “and in our view Tesla will own the autonomous market in the U.S. and globally.”
The most effective put of all may not be anything Trump says or does, but rather investors’ optimism about the future — as long as it’s Elon Musk’s future.