You’re out of free articles.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
Sign In or Create an Account.
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Welcome to Heatmap
Thank you for registering with Heatmap. Climate change is one of the greatest challenges of our lives, a force reshaping our economy, our politics, and our culture. We hope to be your trusted, friendly, and insightful guide to that transformation. Please enjoy your free articles. You can check your profile here .
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Subscribe to get unlimited Access
Hey, you are out of free articles but you are only a few clicks away from full access. Subscribe below and take advantage of our introductory offer.
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Create Your Account
Please Enter Your Password
Forgot your password?
Please enter the email address you use for your account so we can send you a link to reset your password:
“That’s going to cause confusion.”

It’s been nearly two years since the Inflation Reduction Act passed, and two of its programs designed to encourage home electrification and energy efficiency — worth a combined $8.8 billion — are still not operational.
The delay has already caused consternation among homeowners who can’t understand why they still don’t know when the rebates will be available or what they will cover. Now it’s becoming apparent that these programs could look quite different state by state.
This is, to some extent, by design. The rebates will be distributed by state governments, who must first apply to the Department of Energy for their share of the funding. Most states are still in the process of putting together their applications. The law laid out some rules for how these programs would work, e.g. which kinds of appliances and upgrades the rebates will subsidize and the maximum subsidy per appliance and per household. It also put restrictions on who could benefit from the programs, with most of the money earmarked for low- and moderate-income households. But it left plenty of flexibility for states to tailor the programs to their own needs.
That’s mostly a good thing. Many states already offer robust electrification and efficiency rebates, but their existing programs have major shortcomings. Apartment buildings, in particular, have been hard to reach — both because landlords have little incentive to make upgrades and because it’s much more complicated to retrofit a big apartment building than a single-family home. The IRA rebates create an opportunity to try and fill these kinds of gaps.
But the result is also, frankly, messy. The money is taking a long time to get out the door, and when it does the programs are going to be convoluted and challenging to communicate to consumers.This could turn out to be a missed opportunity for Biden. When the polling nonprofit Data for Progress asks voters about their greatest concerns relating to climate, they point to energy costs, pollution, and extreme weather. The IRA rebates are an opportunity to address these concerns, and 71% of voters support the programs — including majorities across party lines — according to the group’s surveys.
“Nobody would say that this rollout has been as fast as they would have wanted,” Sage Briscoe, the federal policy director for Rewiring America, told me. “But I’m hopeful that it's going to be really impactful, and at the end of the day, that’s the main thing.”
Information on how states are thinking about distributing the money is scarce. Some did extensive stakeholder engagement prior to submitting their applications and made their proposed plans public, while others are saving that process until after they apply. I combed through as much publicly available information as I could find and discovered a number of ways in which these rebate programs could diverge. The programs may go by different names in different states. Moreover, a heat pump discount in Maine may not exist in Rhode Island, or a family that qualifies for funding in Wisconsin may not have qualified had they lived in New Jersey.
Here are some of the big themes.
The challenge in understanding these programs starts with their most basic feature. What are they called?
One of the programs will provide point-of-sale rebates on specific appliances and upgrades such as heat pumps, insulation, or a new electric panel. This was originally called the High-Efficiency Electric Home Rebate Act, or HEEHRA. Some states have continued to use that acronym. Others have adopted the name the Home Electrification and Appliance Rebates, or HEAR. (For the sake of brevity, I’ll use HEAR.)
The other program, which is a bit more complicated, provides rebates based on the amount of energy a home retrofit project saves. For example, if a homeowner implements a bunch of improvements that will reduce their energy consumption by at least 20%, they could get up to $4,000 back, while upgrades that result in a 35% reduction are eligible for up to $8,000. This was originally called the HOPE for HOMES Act, and many states simply refer to it as HOMES. Others prefer the title Home Efficiency Rebates, or HER. (To make things more confusing, the Department of Energy refers to its two programs together as the Home Energy Rebates and also uses the acronym HER. For the sake of clarity, I’ll refer to this one as HOMES.)
Meanwhile, some states are funneling the money into their own pre-existing rebate programs or creating new programs with new names. For example, New York — the only state to have received funding under the IRA rebate programs so far— will distribute at least some of the HEAR money through its Empower+ program, which already helps low- and moderate-income households save energy. The state will be able to expand the program’s offerings to include paying for electrical upgrades needed to install heat pumps or induction stoves. Vermont wants to allocate most of the HOMES funding to its Weatherization Assistance Program, which is an older, federally funded, state-implemented efficiency program for low-income households. New Jersey is considering putting most of the funding from both pots toward a new program called M-RISE.
Ultimately, this could mean that many people who apply for or receive these rebates will have no idea that they’re benefiting from Biden’s Inflation Reduction Act.
“That was baked in the cake the way the law was written,” Andy Frank, the founder of the home electrification company Sealed, told me. He said he thinks the bigger communication challenge will be when the first few states start launching their programs. Biden officials may take the opportunity to do a victory lap, inviting national press. People in other states may see the news and think they can get rebates too. “That’s going to cause confusion,” he said.
Briscoe acknowledged the branding challenge but said it was not the most important part of the legislation. “The most important thing is getting families the help that they need, and I think that’s rightfully where the emphasis has been,” she told me.
Congress included a long list of technologies that would be eligible for discounts under the HEAR program: Heat pump space heaters, heat pump water heaters, heat pump clothes dryers, electric stoves, electric panels, electric wiring, insulation, air sealing, and ventilation systems.
While it seems that most states plan to copy and paste the whole list into their plans, a few are narrowing it down. Maine, for example, has proposed offering rebates only for heat pumps, plus electric wiring and panel upgrades if needed. Its draft strategic plan from January says that the state has alternative funding streams to sustain its existing programs for water heaters and insulation, and that the other appliances, like stoves and clothes dryers, “have less impact on home energy costs and carbon emissions.”
Rhode Island, on the other hand, may not allocate any of the funding for heat pumps. The state conducted a “gap analysis” to identify which of the technologies have the least funding support under its existing programs and determined that stoves, clothes dryers, electric panels, and wiring were the best use of the HEAR funds. That doesn’t mean Rhode Islanders wouldn’t be able to get rebates for heat pumps — the state energy office offers incentives, as do all of its utilities. It just means they wouldn’t be able to get more funding on top of what’s already offered.
Wisconsin, which is further behind these Northeast states in promoting electrification, is opting to make all of the technologies eligible. Though narrowing the list would extend the budget for each one, state officials noted, it would also “preclude the state from accelerating market adoption for those upgrades.”
Congress restricted HEAR program funding to low-income households, defined as those making less than 80% of the area median income, and moderate-income households, or those making between 80% and 150% of the area median income. The HOMES program is not income-restricted, though states were instructed to offer higher rebates for low-income households.
There’s going to be a lot of variation between states regarding how much funding they dedicate to each income bracket. But there also may be some variation in the types of buildings that are eligible.
Maine has proposed dedicating 100% of the funding under the HOMES program and much of the funding under HEAR to multifamily buildings. For the HEAR program, it might also prioritize subsidizing heat pump retrofits in manufactured housing, formerly referred to as “mobile homes.” That means if you’re a single family homeowner in Maine, you probably won’t benefit from the program — although Maine already has extensive subsidies for single-family homes and has completed more than 100,000 heat pump retrofits since 2019.
“They're taking this funding to try and move beyond that section of housing and open up robust programs for areas where they still have really high need,” said Briscoe.
New Jersey has proposed a similar approach, dedicating 100% of HOMES funding and 85% of HEAR funding to multifamily buildings in low-income neighborhoods. The remaining 15% will go toward an existing state program called Comfort Partners that subsidizes energy efficiency measures to expand its offerings to heat pumps, electrical panels, wiring, and water heaters.
Sealed and Rewiring America are both working on tools to help consumers and contractors navigate all of this confusion. Frank told me Sealed was developing software for contractors that will help them determine customer eligibility and calculate total savings at the point of sale, and then process the rebate paperwork as quickly and easily as possible. Rewiring America is building what it intends to be a user-friendly calculator in which a homeowner will be able to enter their zip code and income and get information about all of the programs they are eligible for, including state, local, and utility-run offerings.
Or at least Californians are. Dozens have written to the California Energy Commission to ask when the rebates will be available, whether they will qualify, or to express their frustration with how long it’s taking to get the program up and running.
Consider the following comment submitted in April by Kristen Talley, a homeowner who wants to replace her gas furnace with an electric heat pump. “We’d hoped to do the project last fall … and we can’t proceed until the rebates are available,” she wrote. “Please establish criteria and make applications available NOW!!! It’s crazy that it's taken this long!”
Richard Pellin, a 77-year-old retiree who does not have enough income to qualify for the tax credits, wrote that he wants to install a new heat pump system so that he can have air conditioning. “We suffered badly last year from the summer heat … Waiting until the state programs are ready to issue rebates would cause us to suffer longer,” he said. He implored the commission to allow the rebates to be claimed retroactively, warning that otherwise there might be “a surge of activity when rebates are approved” that will tax supply chains and labor and cause further delays. (The Department of Energy has specified that the HEAR rebates cannot be claimed retroactively, but it may be possible for the HOMES rebates.)
Some of this frustration is misplaced. California submitted its application for the HEAR program in January and is waiting on the Department of Energy to approve it. In the meantime, it may even be possible that Talley and Pellin are eligible for existing California rebate programs, though discounts through those are significantly lower.
Another public comment from Richard Bailey had the subject line: “Time is of the essence.” Bailey warned that the rebates could be “canceled, denied, delayed, etc” if Trump was elected. “Much is at risk. Do not delay,” he wrote.
I asked Briscoe how much of a risk this was. She said it would require an act of Congress to cancel the programs — in other words, it’s not something Trump could do on day one. Even then, money that’s already been awarded to states cannot be clawed back. Fifteen states have already submitted their applications, and are expected to receive funding by the end of the year.
“Hopefully, we can get a lot of these applications in and processed before any new administration were to take over,” said Briscoe.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
1. Marion County, Indiana — State legislators made a U-turn this week in Indiana.
2. Baldwin County, Alabama — Alabamians are fighting a solar project they say was dropped into their laps without adequate warning.
3. Orleans Parish, Louisiana — The Crescent City has closed its doors to data centers, at least until next year.
A conversation with Emily Pritzkow of Wisconsin Building Trades
This week’s conversation is with Emily Pritzkow, executive director for the Wisconsin Building Trades, which represents over 40,000 workers at 15 unions, including the International Brotherhood of Electrical Workers, the International Union of Operating Engineers, and the Wisconsin Pipe Trades Association. I wanted to speak with her about the kinds of jobs needed to build and maintain data centers and whether they have a big impact on how communities view a project. Our conversation was edited for length and clarity.
So first of all, how do data centers actually drive employment for your members?
From an infrastructure perspective, these are massive hyperscale projects. They require extensive electrical infrastructure and really sophisticated cooling systems, work that will sustain our building trades workforce for years – and beyond, because as you probably see, these facilities often expand. Within the building trades, we see the most work on these projects. Our electricians and almost every other skilled trade you can think of, they’re on site not only building facilities but maintaining them after the fact.
We also view it through the lens of requiring our skilled trades to be there for ongoing maintenance, system upgrades, and emergency repairs.
What’s the access level for these jobs?
If you have a union signatory employer and you work for them, you will need to complete an apprenticeship to get the skills you need, or it can be through the union directly. It’s folks from all ranges of life, whether they’re just graduating from high school or, well, I was recently talking to an office manager who had a 50-year-old apprentice.
These apprenticeship programs are done at our training centers. They’re funded through contributions from our journey workers and from our signatory contractors. We have programs without taxpayer dollars and use our existing workforce to bring on the next generation.
Where’s the interest in these jobs at the moment? I’m trying to understand the extent to which potential employment benefits are welcomed by communities with data center development.
This is a hot topic right now. And it’s a complicated topic and an issue that’s evolving – technology is evolving. But what we do find is engagement from the trades is a huge benefit to these projects when they come to a community because we are the community. We have operated in Wisconsin for 130 years. Our partnership with our building trades unions is often viewed by local stakeholders as the first step of building trust, frankly; they know that when we’re on a project, it’s their neighbors getting good jobs and their kids being able to perhaps train in their own backyard. And local officials know our track record. We’re accountable to stakeholders.
We are a valuable player when we are engaged and involved in these sting decisions.
When do you get engaged and to what extent?
Everyone operates differently but we often get engaged pretty early on because, obviously, our workforce is necessary to build the project. They need the manpower, they need to talk to us early on about what pipeline we have for the work. We need to talk about build-out expectations and timelines and apprenticeship recruitment, so we’re involved early on. We’ve had notable partnerships, like Microsoft in southeast Wisconsin. They’re now the single largest taxpayer in Racine County. That project is now looking to expand.
When we are involved early on, it really shows what can happen. And there are incredible stories coming out of that job site every day about what that work has meant for our union members.
To what extent are some of these communities taking in the labor piece when it comes to data centers?
I think that’s a challenging question to answer because it varies on the individual person, on what their priority is as a member of a community. What they know, what they prioritize.
Across the board, again, we’re a known entity. We are not an external player; we live in these communities and often have training centers in them. They know the value that comes from our workers and the careers we provide.
I don’t think I’ve seen anyone who says that is a bad thing. But I do think there are other factors people are weighing when they’re considering these projects and they’re incredibly personal.
How do you reckon with the personal nature of this issue, given the employment of your members is also at stake? How do you grapple with that?
Well, look, we respect, over anything else, local decision-making. That’s how this should work.
We’re not here to push through something that is not embraced by communities. We are there to answer questions and good actors and provide information about our workforce, what it can mean. But these are decisions individual communities need to make together.
What sorts of communities are welcoming these projects, from your perspective?
That’s another challenging question because I think we only have a few to go off of here.
I would say more information earlier on the better. That’s true in any case, but especially with this. For us, when we go about our day-to-day activities, that is how our most successful projects work. Good communication. Time to think things through. It is very early days, so we have some great success stories we can point to but definitely more to come.
The number of data centers opposed in Republican-voting areas has risen 330% over the past six months.
It’s probably an exaggeration to say that there are more alligators than people in Colleton County, South Carolina, but it’s close. A rural swath of the Lowcountry that went for Trump by almost 20%, the “alligator alley” is nearly 10% coastal marshes and wetlands, and is home to one of the largest undeveloped watersheds in the nation. Only 38,600 people — about the population of New York’s Kew Gardens neighborhood — call the county home.
Colleton County could soon have a new landmark, though: South Carolina’s first gigawatt data center project, proposed by Eagle Rock Partners.
That’s if it overcomes mounting local opposition, however. Although the White House has drummed up data centers as the key to beating China in the race for AI dominance, Heatmap Pro data indicate that a backlash is growing from deep within President Donald Trump’s strongholds in rural America.
According to Heatmap Pro data, there are 129 embattled data centers located in Republican-voting areas. The vast majority of these counties are rural; just six occurred in counties with more than 1,000 people per square mile. That’s compared with 93 projects opposed in Democratic areas, which are much more evenly distributed across rural and more urban areas.
Most of this opposition is fairly recent. Six months ago, only 28 data centers proposed in low-density, Trump-friendly countries faced community opposition. In the past six months, that number has jumped by 95 projects. Heatmap’s data “shows there is a split, especially if you look at where data centers have been opposed over the past six months or so,” says Charlie Clynes, a data analyst with Heatmap Pro. “Most of the data centers facing new fights are in Republican places that are relatively sparsely populated, and so you’re seeing more conflict there than in Democratic areas, especially in Democratic areas that are sparsely populated.”
All in all, the number of data centers that have faced opposition in Republican areas has risen 330% over the past six months.
Our polling reflects the breakdown in the GOP: Rural Republicans exhibit greater resistance to hypothetical data center projects in their communities than urban Republicans: only 45% of GOP voters in rural areas support data centers being built nearby, compared with nearly 60% of urban Republicans.

Such a pattern recently played out in Livingston County, Michigan, a farming area that went 61% for President Donald Trump, and “is known for being friendly to businesses.” Like Colleton County, the Michigan county has low population density; last fall, hundreds of the residents of Howell Township attended public meetings to oppose Meta’s proposed 1,000-acre, $1 billion AI training data center in their community. Ultimately, the uprising was successful, and the developer withdrew the Livingston County project.
Across the five case studies I looked at today for The Fight — in addition to Colleton and Livingston Counties, Carson County, Texas; Tucker County, West Virginia; and Columbia County, Georgia, are three other red, rural examples of communities that opposed data centers, albeit without success — opposition tended to be rooted in concerns about water consumption, noise pollution, and environmental degradation. Returning to South Carolina for a moment: One of the two Colleton residents suing the county for its data center-friendly zoning ordinance wrote in a press release that he is doing so because “we cannot allow” a data center “to threaten our star-filled night skies, natural quiet, and enjoyment of landscapes with light, water, and noise pollution.” (In general, our polling has found that people who strongly oppose clean energy are also most likely to oppose data centers.)
Rural Republicans’ recent turn on data centers is significant. Of 222 data centers that have faced or are currently facing opposition, the majority — 55% —are located in red low-population-density areas. Developers take note: Contrary to their sleepy outside appearances, counties like South Carolina’s alligator alley clearly have teeth.