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A little insulation goes a long way toward decarbonizing.
When you think about ways to decarbonize, your mind will likely go straight to shiny new machines — an electric vehicle, solar panels, or an induction stove, perhaps. But let’s not forget the low-tech, low-hanging fruit: your home itself.
Adding insulation, fixing any gaps, cracks or leaks where air can get out, and perhaps installing energy efficient windows and doors are the necessary first steps to decarbonizing at home — though you may also want to consider a light-colored “cool roof,” which reflects sunlight to keep the home comfortable, and electric panel and wiring upgrades to support broader electrification efforts.
Getting started on one or multiple of these retrofits can be daunting — there’s lingo to be learned, audits to be performed, and various incentives to navigate. Luckily, Heatmap is here to help.
Cora Wyent is the Director of Research at Rewiring America, where she conducts research and analysis on how to rapidly electrify the entire economy.
Joseph Lstiburek is the founding principal at the Building Science Corporation, a consulting firm focused on designing and constructing energy efficient, durable, and economic buildings.
Lucy de Barbaro is the founder and director of Energy Efficiency Empowerment, a Pittsburgh-based organization that seeks to transform the home renovation process and help low and middle-income homeowners make energy efficiency improvements.
Definitively, yes! When people hear the word “insulation” they often think of how it can protect them from the cold. And while it certainly does do that, insulation’s overall role is to slow the transfer of heat both out of your home when it’s chilly and into your home when it’s hot. That means you won’t need to use your air conditioning as much during those scorching summer days or your furnace as much when the temperatures drop.
Quite possibly! The most definitive way to know if your home could be improved by weatherization is by getting a home energy audit —- more on that below. While a specific level of insulation is required for all newly constructed homes, these codes and standards are updated frequently. So if you’re feeling uncomfortable in your living space, or if you think your heating and cooling bills are unusually high, it’s definitely worth seeing what an expert thinks. And if you’re interested in getting electric appliances like a heat pump or induction stove, some wiring upgrades will almost certainly be necessary.
Energy efficient appliances like electric heat pumps or induction stoves are fantastic ways to decarbonize your life, but serve a fundamentally different purpose than most of the upgrades that we’re going to talk about here. When you get better air sealing, insulation, windows, or doors, what you’re doing is essentially regulating the temperature of your home, making you less reliant on energy intensive heating and cooling systems. And while this can certainly lead to savings on your energy bill and a positive impact on the environment at large, these upgrades will also allow you to simply live more comfortably.
This is the starting point for making informed decisions about any energy efficiency upgrades that you’re considering. During a home energy audit, a certified auditor (sometimes also referred to as an energy assessor or rater or verifier) will inspect your home to identify both the highest-impact and most cost-effective upgrades you can make, including how much you stand to save on your energy bills by doing so.
Wyent told me checking with your local utility is a good place to start, as many offer low-cost audits. Even if your utility doesn’t do energy assessments, they may be able to point you in the direction of local auditors or state-level resources and directories. The Residential Energy Services Network also provides a directory of certified assessors searchable by location, as does the Department of Energy’s Energy Score program, though neither list is comprehensive.
Audits typically cost between $200 and $700 depending on your home’s location, size, and type, as well as the scope of the audit. Homeowners can claim 30% of the cost of their audit on their federal taxes, up to $150. To be eligible, make sure you find a certified home energy auditor. The DOE provides a list of recognized certification programs.
Important: Make sure the auditor performs both a blower door test and a thermographic inspection. These diagnostic tools are key to determining where air leakage and heat loss/gain is occurring.
Your energy audit isn’t the only thing eligible for a credit. The 25C Energy Efficient Home Improvement Credit allows homeowners to claim up to 30% of the cost of a variety of home upgrades, up to a combined total of $1,200 per year. This covers upgrading your insulation, windows, doors, skylights, electrical wiring, and/or electrical panel. Getting an energy audit is also included in this category.
While $1,200 is the max amount you can claim for all retrofits combined, certain renovations come with their own specific limitations. Let’s break it down:
State and local incentives:
Depending on where you live, there may be additional state and local incentives, and we suggest asking your contractor what you are eligible for. But since incentive programs change frequently, it’s a good idea to do your own research too. Get acquainted with Energy Star, a joint program run by the Environmental Protection Agency and the DOE which provides information on energy efficient products, practices, and standards. On Energy Star’s website, you can search by zip code for utility rebates that can help you save on insulation, windows, and electrical work.
“Starting by looking at your local utility programs can be a great resource too, because utilities offer rebates or incentives for weatherizing your home or installing a new roof,” said Wyent.
Everyone wants to minimize the number of times they break open or drill into their walls. To that end, it’s useful to plan out all the upgrades you might want to get done over the next five to 10 years to figure out where efficiency might fit in.
Some primary examples: Installing appliances like a heat pump, induction stove, or Level 2 EV charger (all of which you can read more about in our other guides) often require electrical upgrades. Even if you don’t plan to get any of these new appliances now, pre-wiring your home to prepare for their installation (with the exception of a heat pump — see our heat pump guide for more info on that) will save you money later on.
De Barbaro also notes that if you’re planning to repaint your walls anytime soon, this would also be a convenient time to add insulation, as that involves drilling holes which then need to be patched and repainted anyway. Likewise, if you were already planning to replace your home’s siding, this would be a natural time to insulate. Finally, if you’re planning to get a heat pump in the coming years, getting better insulation now will ensure this system is maximally effective.
Conversely, if you’re cash-strapped, spreading out electrical and weatherization upgrades over the course of a few years allows you to claim the full $1,200 tax credit every year. Whether those tax savings are enough to cover the added contractor time and clean-up costs, though, will depend on the particulars of your situation.
“Come in with a plan and talk to the contractor about everything that you want to do in the future, not just immediately,” said Wyent.
Unlike solar installers, which are often associated with large regional and national companies, the world of weatherization and electrical upgrades is often much more localized, meaning you’ll need to do a bit of legwork to verify that the contractors and installers you come across are reliable.
Wyent told me she typically starts by asking friends, family, and neighbors for references, as well as turning to Google and Yelp reviews. Depending on where you live and what type of work you want done, your local utility may also offer incentives for weatherization and electrification upgrades, and can possibly provide a list of prescreened contractors who are licensed and insured for this type of work.
These questions will help you vet contractors and gain a better understanding of their process regardless of the type of renovation you’re pursuing.
Common wisdom says you should always get three quotes. But that doesn’t mean you should automatically choose the cheapest option. Lstiburek says the old adage applies: “If it sounds too good to be true, it's probably too good to be true.” Be sure that your contractors and installers are properly licensed and insured and read the fine print of your contract. Beyond this, how to find qualified professionals and what to ask largely depends on the type of upgrade you are pursuing. So let’s break it down, starting with the biggest bang for your buck.
Air sealing and insulating your home is usually the number one way to increase its energy efficiency. Energy Star says nine out of 10 homes are underinsulated, and many also have significant air leaks. In general, homes lose more heating and cooling energy through walls and attics than through windows and doors, so air sealing and adding insulation in key areas should be your first priority.
“People don't realize how collectively, small holes everywhere add up. So on average here in Pennsylvania, typically those holes would add up to the surface of three sheets of paper, continuously open to the outdoors,” said de Barbaro.
Determining where air is escaping is the purpose of the blower door test and the thermographic inspection, so after your energy audit you should have a good idea of where to begin with these retrofits. This guide from the Department of Energy is a great resource on all the places in a home one might consider insulating.
Choosing an insulation type:
Every home is different, and the type of insulation you choose will depend on a number of factors including where you’re insulating, whether that area is finished or unfinished, what R-Value is right for your climate, and your budget. You can check out this comprehensive list of different insulation types to learn about their respective advantages and use cases. But when it comes to attic rafters and exterior walls, De Barbaro said that one option rises above the rest.
“The magic word here is dense-packed cellulose insulation!” De Barbaro told me.
This type of insulation (which falls under the “loose fill and blown-in” category) is made from recycled paper products, meaning it has very low embodied carbon emissions. It’s also cheap and effective. For exterior walls and attic rafters, be sure to avoid loose-fill cellulose, as that can settle and become less effective over time — although for attic floors, loose-fill works well. Both are installed by drilling holes into the wall or floor space and blowing the insulation in under pressure.
We recommend discussing all of these options with your contractor, but here are the other materials you’re most likely to come across:
In addition to asking friends, family, and your local utility for contractor recommendations, Energy Star specifically recommends these additional resources where you can find licensed and insured contractors for insulation work.
While air sealing and insulation should definitely be number one on your weatherization checklist, plenty of heat gets lost through windows, doors, and skylights, as well. Single pane glass is a particularly poor insulator, and while fewer houses these days have it, upgrading to double or triple pane windows or skylights can be a big energy saver. Likewise, steel or fiberglass doors are much better insulators than traditional wooden doors.
But be warned: These can be pricey upgrades. The cost of installing windows alone ranges from hundreds of dollars up to $1,500 per window, and many homes have ten or more. It’s unlikely you’ll fully recoup the outlay through your energy savings, so before going about these retrofits, be sure that you’ve taken care of the easy stuff first.
Once you’ve done your research, it’s time to schedule a consultation with an installer, who can help you refine your project needs, discuss design and installation options, and provide you with a quote.
“So if you pick a Marvin window, make sure that you have a Marvin certified installer in your location, installing the Marvin window according to the Marvin instructions.” said Lstiburek.
Insulating your attic floor or your roof rafters is the best way to ensure that your home is sealed off from the elements. But if you live in a hot climate and need a new roof anyway (most last 25 to 50 years), then you might consider getting a cool roof, which can be made from a variety of materials and installed on almost any slope. However, they won’t lead to energy efficiencies in all geographies, so be sure to do your research beforehand!
Last but certainly not least is a retrofit that’s a little different from the rest. Unlike getting insulation, new windows, or a new roof, upgrading your wiring or electric panel doesn’t lead to greater energy efficiency by regulating the temperature of your home. What it does instead is enable greater energy efficiency by making it possible to operate an increasing number of electrified appliances and devices in your house.
For example, getting an electric or induction stove or dryer, a standard heat pump, a heat pump water heater, or an electric vehicle charger will require that you add new electric circuits to support these devices. And as these new loads add up, you may need to install a larger electric panel to support it all.
After sourcing electrician recommendations from family and friends, a good place to turn is Rewiring America’s contractor directory network. (Rewiring America is also a sponsor of Decarbonize Your Life.)Networks in your area can then provide you with a list of qualified electricians.
“Most people are really only using somewhere around 40% of what their current panels space. So you can actually add a fair amount of new circuits to your existing panel and upgrade your wiring while not having to upgrade your panel at all,” Wyent said.
Once you have three quotes in hand, all that’s left to do is evaluate your options, choose a contractor or installer, and sign a contract. Cost will likely be a major factor in the decision, but you’ll also want to ensure that the cheapest quote doesn’t mean corners will be cut. Here’s what to look out for.
Pay close attention to warranties. This applies both to the warranty for the work being performed and to the warranties for the products themselves. If an installation job or a product is well priced but comes with a short warranty, this should give you pause.
Avoid “same day signing specials.” If you’re being rushed into signing a contract, this is also a bad sign. Be sure to read the fine print — most cost estimates should be good for a few weeks at minimum.
Get specific. Your quotes should specify the type of work being performed, the scope of the work, cost (broken down by materials, labor, permits, and other expenses), payment method, and a tentative timeline for completion. A quote is much less formal than a contract, so if some of this information isn’t provided up front, don’t hesitate to ask for clarification so that you can make apples-to-apples comparisons between different contractors.
When you get a contract in hand, double check that:
Then it’s time to sign, sit back, and enjoy the soothing sounds of hammering, drilling, insulation blowing, and wire tinkering, content in knowing that you’re decarbonizing your home down to its very bones!
Now that you’re living comfortably in a maximally energy efficient home, you’re probably wondering when you’ll start seeing all those incentives you researched pay off. First off, know that you must wait until all renovations are complete and paid for to claim your federal tax credit. That means that even if you purchased new windows this year, if you have them installed in 2025, you’ll file for a tax credit with your 2025 return. Here’s how to go about it.
For state and local incentives, check the website for your local utility as well your local and state government and energy office to see what documentation is required. When in doubt, keep all of your records and receipts!
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The more Hurricanes Helene and Milton we get, the harder it is to ignore the need.
As the southeastern U.S. recovers from hurricanes Helene and Milton, the destruction the storms have left behind serves to underline the obvious: The need for technologies that support climate change adaptation and resilience is both real and urgent. And while nearly all the money in climate finance still flows into mitigation tech, which seeks to lower emissions to alleviate tomorrow’s harm, at long last, there are signs that interest and funding for the adaptation space is picking up.
The emergence and success of climate resilience advisory and investment firms such as Tailwind Climate and The Lightsmith Group are two signs of this shift. Founded just last year, Tailwind recently published a taxonomy of activities and financing across the various sectors of adaptation and resilience solutions to help clients understand opportunity areas in the space. Next year, the firm’s co-founder Katie MacDonald told me, Tailwind will likely begin raising its first fund. It’s already invested in one company, UK-based Cryogenx, which makes a portable cooling vest to rapidly reduce the temperature of patients experiencing heatstroke.
As for Lightsmith, the firm held the final close of its $186 million growth equity fund for climate adaptation solutions in 2022, which co-founder and managing director Jay Koh told me is one of the first, if not the first fund with a climate resilience focus. As Koh sees it, the evolution of climate adaptation and resilience technologies can be broken up into three stages, the first being “reactive and incremental.” That’s largely where we’re at right now, he said — think rebuilding a dam higher after it’s been breached in a flood, or making a firebreak broader after a destructive wildfire. Where he’s seeing interesting companies emerge, though, is in the more proactive second stage, which often involves anticipating and preparing for extreme weather events. “Let’s do a lot more data and analytics ahead of time. Let’s deploy more weather satellites. Let’s look at deploying artificial intelligence and other technologies to do better forecasting,” Koh explained to me.
The third and final stage, he said, could be categorized as “systemic or transcendent adaptation,” which involves systems-level changes as opposed to incremental improvements. Source Global, one of Lightsmith’s portfolio companies which makes solar-powered hydropanels that produce affordable drinking water, is an example of this. As Koh told me, “It’s not simply improving the efficiency of desalination filters by 5% or 10%. It’s saying, listen, we’re going to pull water out of the air in a way that we have never done before.”
But while the activity and interest around adaptation tech may be growing, the money just isn’t there yet. “We’re easily $50 [billion] to $60 billion below where we need to be today,” MacDonald told me. “And you know, we’re on the order of around $150 [billion] to $160 billion below where we need to be by 2030.” Everyone else I spoke with echoed the sentiment. “The latest statistics are that less than 5% of total climate finance tracked on planet Earth is attributable to adaptation and climate resilience,” Koh said. “Of that, less than 2% is private investment.”
There’s a few reasons why early-stage investors especially may be hesitant to throw their weight behind adaptation tech despite the clear need in the market. Amy Francetic, co-founder and managing general partner at Buoyant Ventures, which focuses on early-stage digital solutions for climate risk, told me that the main customer for adaptation solutions is often a government entity. “Municipalities and other government contracts, they’re hard to win, they’re slow to win, and they don’t pay that much, either, which is the problem.” Francetic told me. “So it’s not a great customer to have.”
One of Buoyant’s portfolio companies, the now defunct StormSensor, reinforced this lesson for Francetic. The company used sensors to track water flow within storm and sewage systems to prevent flooding and was able to arrange pilot projects with plenty of water agencies — but few of them converted into paying contracts. “The municipalities were willing to spend money on an experiment, but not so many of them had a larger budget.” Francetic told me. The same dynamic, she said, is also at play in the utility industry, where you often hear about new tech succumbing to “death by pilot.”
It’s not all doom and gloom, though, when it comes to working with larger, risk-averse agencies. AiDash, another of Lightsmith’s portfolio companies that uses artificial intelligence to help utilities assess and address wildfire risk, has five utility partnerships, and earlier this year raised $58.5 million in an oversubscribed Series C round. Francetic and MacDonald both told me they’re seeing the conversation around climate adaptation evolve to include more industry stakeholders. In the past, Francetic said, discussing resilience and adaptation was almost seen as a form of climate doomerism. “They said, oh, why are you doing that? It shows that you’re giving up.” But now, MacDonald told me that her experience at this year’s climate week in New York was defined by productive conversations with representatives from the insurance industry, banking sector, and venture capital arena about injecting more capital into the space.
Bill Clerico, the founder and managing partner of the venture firm Convective Capital, is also deeply familiar with the tricky dynamics of climate adaptation funding. Convective, founded in 2022, is solely dedicated to wildfire tech solutions. The firm’s portfolio companies span a range of technologies that address suppression, early identification, prevention, and insurance against damages, and are mainly looking to work with utilities, governments, and insurance companies. When I talked to Clerico back in August, he (understatedly) categorized these establishments as “not necessarily the most fast-moving or innovative.” But the bleak silver lining, he told me, is that extreme weather is forcing them to up their tempo. “There is so much destruction happening so frequently that it’s forcing a lot of these institutions to think about it totally differently and to embrace newer, more novel solutions — and to do it quickly.”
People, it seems, are starting to get real. But investors and startups alike are also just beginning to define exactly what adaptation tech encompasses and what metrics for success look like when they’re less measurable than, say, the tons of carbon sucked out of the atmosphere via direct air capture, or the amount of energy produced by a fusion reactor.
“Nobody wakes up in the morning and buys a loaf of adaptation. You don’t drive around in an adaptation or live in an adaptation,” Koh noted. “What you want is food, transport, shelter, water that is resilient and adapted to the effects of climate change.” What Koh and the team at Lightsmith have found is that many of the companies working on these solutions are hiding in plain sight. “They call themselves business continuity or water efficiency or agricultural precision technologies or supply chain management in the face of weather volatility,” Koh explained.
In this way, the scope of adaptation technology balloons far beyond what is traditionally climate-coded. Lightsmith recently invested in a Brazil-based digital health company called Beep Saude, which enables patients to get rapid, in-home diagnostics, vaccination services, and infusion therapies. It falls under the umbrella of climate adaptation tech, Koh told me, because rising temperatures, increased rainfall, and deforestation in the country have led to a rapid increase in mosquitoes spreading diseases such as dengue fever and the Zika virus.
Naturally, measuring the efficacy of solutions that span such a vast problem space means a lot of customization. “Your metric might be, how many people have asked for water in a drought-prone area?” MacDonald told me. “And with health, it might be, how many children are safe from wildfire smoke during fire season? And for ecosystems, it might be, how many hectares of ecosystem have been saved as a means to reduce storm surge?” Insurance also brings up a host of additional metrics. As Francetic told me, “we measure things like lives and livelihoods covered or addressed. We measure things like losses covered or underwriting dollars spent on this.”
No matter how you categorize it or measure it, the need for these technologies is not going away. “The drivers of adaptation and climate resilience demand are physics and time,” Koh told me. “Whoever develops climate resilience and adaptation technology will have a competitive advantage over any other company, any other society, and the faster that we can scale it up, and the smarter and more equitable we are about deploying it, the better off we will all be.”
On the Cybercab rollout, methane leaks, and Taylor Swift
Current conditions: England just had its one of its worst crop harvests ever due to extreme rainfall last winter • Nevada and Arizona could see record-breaking heat today, while freeze warnings are in effect in four northeastern states • The death toll from Hurricane Milton has climbed to 16.
Tesla unveiled a prototype of its “Cybercab” self-driving robotaxi last night at an investor event in California. The 2-seater vehicle has no steering wheel or pedals, and will feature wireless induction charging. CEO Elon Musk said the vehicle will cost less than $30,000, with the goal of starting production by 2027, depending on regulatory approvals. At the same event, Musk unveiled the autonomous “Robovan,” which can carry 20 people.
Tesla
A UN expert group agreed this week on some key rules around carbon markets and carbon crediting. This will be a major topic at COP29 next month, where negotiators will be tasked with deciding how countries can use international carbon markets. As the Financial Timesexplained, a carbon market “would allow governments to claim other countries’ emission cuts towards their own climate targets by trading instruments that represent one tonne of carbon dioxide removed or saved from the atmosphere.” The experts this week said projects seeking carbon credits will have to carry out an extensive risk assessment process aimed at flagging and preventing human rights abuses and environmental harm. The assessment will be reviewed by external auditors.
The first detections from Carbon Mapper’s Tanager-1 satellite are in, just two months after the satellite launched. It spotted a 2.5-mile-long methane plume spewing from a landfill in Pakistan, which Carbon Mapper estimates could be releasing 2,600 pounds of methane per hour. It also identified a methane plume in the oilfields of the Permian Basin in Texas, estimated to be releasing 900 pounds of methane hourly. And it found a carbon dioxide plume over a coal-fired power plant in South Africa releasing roughly 1.3 million pounds of CO2 per hour.
A Permian Basin methane plume.Carbon Mapper
In a press release, the company said the observations were “a preview of what’s to come as Carbon Mapper will leverage Tanager-1 to scale-up emissions observations at unprecedented sensitivity across large areas.”
As the cleanup efforts continue in the southeast after back-to-back hurricanes Helene and Milton devastated the region, pop star Taylor Swift announced she is donating $5 million to relief efforts. Specifically she has given money to a national food bank organization called Feeding America. The charity’s CEO said the funds “will help communities rebuild and recover, providing essential food, clean water, and supplies to people affected by these devastating storms.” Last week country music legend Dolly Parton said she personally donated $1 million to the Mountain Ways Foundation, and then another $1 million through her Dollywood foundation.
AccuWeather estimated that Milton caused up to $180 billion in economic losses, and Helene caused up to $250 billion in losses. Two rapid attribution studies out of Imperial College London found that human-caused climate change could be credited for roughly half the economic damages from the storms. “This analysis clearly shows that our failure to stop burning fossil fuels is already resulting in incredible economic losses,” said Dr. Friederike Otto, co-founder of World Weather Attribution.
In Rhode Island, the Providence City Council passed an amendment this week that bans the construction of new gas stations “while prioritizing the development and installation of electric vehicle charging stations.” That would make Providence the first city on the East Coast to enact such a ban. Mayor Brett Smiley could veto it, but the city council could override a veto with a two-thirds majority, The Boston Globereported. Several towns in California have already banned new gas pumps.
Chiquita has developed a new hybrid banana variety it says is resistant to some fungal diseases that have threatened the future of America’s most popular fruit. The variety is called Yelloway 1.
Chiquita Brands International
It’s known as the 50% rule, and Southwest Florida hates it.
After the storm, we rebuild. That’s the mantra repeated by residents, businesses and elected officials after any big storm. Hurricane Milton may have avoided the worst case scenario of a direct hit on the Tampa Bay area, but communities south of Tampa experienced heavy flooding just a couple weeks after being hit by Hurricane Helene.
While the damage is still being assessed in Sarasota County’s barrier islands, homes that require extensive renovations will almost certainly run up against what is known as the 50% rule — or, in Southwest Florida, the “dreaded 50% rule.”
In flood zone-situated communities eligible to receive insurance from the National Flood Insurance Program, any renovations to repair “substantial damage” — defined as repairs whose cost exceeds 50% of the value of the structure (not the land, which can often be quite valuable due to its proximity to the water) — must bring the entire structure “into compliance with current local floodplain management standards.” In practice, this typically means elevating the home above what FEMA defines as the area’s “base flood elevation,” which is the level that a “100-year-flood” would reach, plus some amount determined by the building code.
The rule almost invites conflict. Because just as much as local communities and homeowners want to restore things to the way they were, the federal government doesn’t want to insure structures that are simply going to get destroyed. On Siesta Key, where Milton made landfall, the base flood elevation ranges from 7 feet to 9 feet, meaning that elevating a home to comply with flood codes could be beyond the means — or at least the insurance payouts — of some homeowners.
“You got a 1952 house that’s 1,400 square feet, and you get 4 feet of water,” Jeff Brandes, a former state legislator and president of the Florida Policy Project, told me on Wednesday, explaining how the rule could have played out in Tampa. “That means new kitchens and new bathrooms, all new flooring and baseboards and drywall to 4 or 5 feet.” That kind of claim could easily run to $150,000, which might well surpass the FEMA threshold. “Now all of the sudden you get into the 50% rule that you have the entire house up to current code levels. But then you have to do another half-a-million above what [insurance] paid you.”
Simple probability calculations show that a 100-year flood (which is really a flood elevation that has a 1-in-100 chance of occurring every year) has a more than 25% chance of occurring during the lifetime of a mortgage. If you browse Siesta Key real estate on Zillow, much of it is given a 100% chance of flooding sometime over the course of a 30-year mortgage, according to data analysis by First Street.
Sarasota County as a whole has around 62,000 NFIP policies with some $16.6 billion in total coverage (although more than 80% percent of households have no flood insurance at all). Considering that flood insurance is required in high-risk areas for federally-backed mortgages and for new homeowners insurance policies written by Florida’s state backed property insurer of last resort, Citizens, FEMA is likely to take a close interest in whether communities affected by Milton and Helene are complying with its rules.
If 2022’s Hurricane Ian is any indication, squabbles over the 50% rule are almost certain to emerge — and soon.
Earlier this year, FEMA told Lee County, which includes Fort Myers and Cape Coral, that it was rescinding the discount its residents and a handful of towns within it receive on flood insurance because, the agency claimed, more than 600 homeowners had violated the 50% rule after Hurricane Ian. Following an outcry from local officials and congressional representatives, FEMA restored the discount.
In their efforts to avoid triggering the rule, homeowners are hardly rogue actors. Local governments often actively assist them.
FEMA had initiated a similar procedure in Lee County the year before, threatening to drop homeowners from the flood insurance program for using possibly inaccurate appraisals to avoid the 50% rule before eventually relenting. The Fort Myers News Press reported that the appraisals were provided by the county, which was deliberately “lowering the amount that residents could use to calculate their repairs or rebuilds” to avoid triggering the rule.
Less than a month after Ian swept through Southwest Florida, Cape Coral advised residents to delay and slow down repairs for the same reason, as the rule there applied to money spent on repairs over the course of a year. Some highly exposed coastal communities in Pinellas County have been adjusting their “lookback rules” — the period over which repairs are totaled to see if they hit the 50% rule — to make them shorter so homeowners are less likely to have to make the substantive repairs required.
This followed similar actions by local governments in Charlotte County. As the Punta Gordon Sun put it, “City Council members learned the federal regulation impacts its homeowners — and they decided to do something about it.” In the Sarasota County community of North Port, local officials scrapped a rule that added up repair costs over a five-year period to make it possible for homeowners to rebuild without triggering elevation requirements.
When the 50% rule “works,” it can lead to the communities most affected by big storms being fundamentally changed, both in terms of the structures that are built and who occupies them. The end result of the rebuilding following Helene and Milton — or the next big storm to hit Florida’s Gulf Coast — or the one after that, and so on — may be wealthier homeowners in more resilient homes essentially serving as a flood barrier for everyone else, and picking up more of the bill if the waters rise too high again.
Florida’s Gulf Coast has long been seen as a place where the middle class can afford beachfront property. Elected officials’ resistance to the FEMA rule only goes to show just how important keeping a lid on the cost of living — quite literally, the cost of legally inhabiting a structure — is to the voters and residents they represent.
Still, said Brandes, “There’s the right way to come out of this thing. The wrong way is to build exactly back what you built before.”