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A little insulation goes a long way toward decarbonizing.

When you think about ways to decarbonize, your mind will likely go straight to shiny new machines — an electric vehicle, solar panels, or an induction stove, perhaps. But let’s not forget the low-tech, low-hanging fruit: your home itself.
Adding insulation, fixing any gaps, cracks or leaks where air can get out, and perhaps installing energy efficient windows and doors are the necessary first steps to decarbonizing at home — though you may also want to consider a light-colored “cool roof,” which reflects sunlight to keep the home comfortable, and electric panel and wiring upgrades to support broader electrification efforts.
Getting started on one or multiple of these retrofits can be daunting — there’s lingo to be learned, audits to be performed, and various incentives to navigate. Luckily, Heatmap is here to help.
Cora Wyent is the Director of Research at Rewiring America, where she conducts research and analysis on how to rapidly electrify the entire economy.
Joseph Lstiburek is the founding principal at the Building Science Corporation, a consulting firm focused on designing and constructing energy efficient, durable, and economic buildings.
Lucy de Barbaro is the founder and director of Energy Efficiency Empowerment, a Pittsburgh-based organization that seeks to transform the home renovation process and help low and middle-income homeowners make energy efficiency improvements.
Definitively, yes! When people hear the word “insulation” they often think of how it can protect them from the cold. And while it certainly does do that, insulation’s overall role is to slow the transfer of heat both out of your home when it’s chilly and into your home when it’s hot. That means you won’t need to use your air conditioning as much during those scorching summer days or your furnace as much when the temperatures drop.
Quite possibly! The most definitive way to know if your home could be improved by weatherization is by getting a home energy audit —- more on that below. While a specific level of insulation is required for all newly constructed homes, these codes and standards are updated frequently. So if you’re feeling uncomfortable in your living space, or if you think your heating and cooling bills are unusually high, it’s definitely worth seeing what an expert thinks. And if you’re interested in getting electric appliances like a heat pump or induction stove, some wiring upgrades will almost certainly be necessary.
Energy efficient appliances like electric heat pumps or induction stoves are fantastic ways to decarbonize your life, but serve a fundamentally different purpose than most of the upgrades that we’re going to talk about here. When you get better air sealing, insulation, windows, or doors, what you’re doing is essentially regulating the temperature of your home, making you less reliant on energy intensive heating and cooling systems. And while this can certainly lead to savings on your energy bill and a positive impact on the environment at large, these upgrades will also allow you to simply live more comfortably.
This is the starting point for making informed decisions about any energy efficiency upgrades that you’re considering. During a home energy audit, a certified auditor (sometimes also referred to as an energy assessor or rater or verifier) will inspect your home to identify both the highest-impact and most cost-effective upgrades you can make, including how much you stand to save on your energy bills by doing so.
Wyent told me checking with your local utility is a good place to start, as many offer low-cost audits. Even if your utility doesn’t do energy assessments, they may be able to point you in the direction of local auditors or state-level resources and directories. The Residential Energy Services Network also provides a directory of certified assessors searchable by location, as does the Department of Energy’s Energy Score program, though neither list is comprehensive.
Audits typically cost between $200 and $700 depending on your home’s location, size, and type, as well as the scope of the audit. Homeowners can claim 30% of the cost of their audit on their federal taxes, up to $150. To be eligible, make sure you find a certified home energy auditor. The DOE provides a list of recognized certification programs.
Important: Make sure the auditor performs both a blower door test and a thermographic inspection. These diagnostic tools are key to determining where air leakage and heat loss/gain is occurring.
Your energy audit isn’t the only thing eligible for a credit. The 25C Energy Efficient Home Improvement Credit allows homeowners to claim up to 30% of the cost of a variety of home upgrades, up to a combined total of $1,200 per year. This covers upgrading your insulation, windows, doors, skylights, electrical wiring, and/or electrical panel. Getting an energy audit is also included in this category.
While $1,200 is the max amount you can claim for all retrofits combined, certain renovations come with their own specific limitations. Let’s break it down:
State and local incentives:
Depending on where you live, there may be additional state and local incentives, and we suggest asking your contractor what you are eligible for. But since incentive programs change frequently, it’s a good idea to do your own research too. Get acquainted with Energy Star, a joint program run by the Environmental Protection Agency and the DOE which provides information on energy efficient products, practices, and standards. On Energy Star’s website, you can search by zip code for utility rebates that can help you save on insulation, windows, and electrical work.
“Starting by looking at your local utility programs can be a great resource too, because utilities offer rebates or incentives for weatherizing your home or installing a new roof,” said Wyent.
Everyone wants to minimize the number of times they break open or drill into their walls. To that end, it’s useful to plan out all the upgrades you might want to get done over the next five to 10 years to figure out where efficiency might fit in.
Some primary examples: Installing appliances like a heat pump, induction stove, or Level 2 EV charger (all of which you can read more about in our other guides) often require electrical upgrades. Even if you don’t plan to get any of these new appliances now, pre-wiring your home to prepare for their installation (with the exception of a heat pump — see our heat pump guide for more info on that) will save you money later on.
De Barbaro also notes that if you’re planning to repaint your walls anytime soon, this would also be a convenient time to add insulation, as that involves drilling holes which then need to be patched and repainted anyway. Likewise, if you were already planning to replace your home’s siding, this would be a natural time to insulate. Finally, if you’re planning to get a heat pump in the coming years, getting better insulation now will ensure this system is maximally effective.
Conversely, if you’re cash-strapped, spreading out electrical and weatherization upgrades over the course of a few years allows you to claim the full $1,200 tax credit every year. Whether those tax savings are enough to cover the added contractor time and clean-up costs, though, will depend on the particulars of your situation.
“Come in with a plan and talk to the contractor about everything that you want to do in the future, not just immediately,” said Wyent.
Unlike solar installers, which are often associated with large regional and national companies, the world of weatherization and electrical upgrades is often much more localized, meaning you’ll need to do a bit of legwork to verify that the contractors and installers you come across are reliable.
Wyent told me she typically starts by asking friends, family, and neighbors for references, as well as turning to Google and Yelp reviews. Depending on where you live and what type of work you want done, your local utility may also offer incentives for weatherization and electrification upgrades, and can possibly provide a list of prescreened contractors who are licensed and insured for this type of work.
These questions will help you vet contractors and gain a better understanding of their process regardless of the type of renovation you’re pursuing.
Common wisdom says you should always get three quotes. But that doesn’t mean you should automatically choose the cheapest option. Lstiburek says the old adage applies: “If it sounds too good to be true, it's probably too good to be true.” Be sure that your contractors and installers are properly licensed and insured and read the fine print of your contract. Beyond this, how to find qualified professionals and what to ask largely depends on the type of upgrade you are pursuing. So let’s break it down, starting with the biggest bang for your buck.
Air sealing and insulating your home is usually the number one way to increase its energy efficiency. Energy Star says nine out of 10 homes are underinsulated, and many also have significant air leaks. In general, homes lose more heating and cooling energy through walls and attics than through windows and doors, so air sealing and adding insulation in key areas should be your first priority.
“People don't realize how collectively, small holes everywhere add up. So on average here in Pennsylvania, typically those holes would add up to the surface of three sheets of paper, continuously open to the outdoors,” said de Barbaro.
Determining where air is escaping is the purpose of the blower door test and the thermographic inspection, so after your energy audit you should have a good idea of where to begin with these retrofits. This guide from the Department of Energy is a great resource on all the places in a home one might consider insulating.
Choosing an insulation type:
Every home is different, and the type of insulation you choose will depend on a number of factors including where you’re insulating, whether that area is finished or unfinished, what R-Value is right for your climate, and your budget. You can check out this comprehensive list of different insulation types to learn about their respective advantages and use cases. But when it comes to attic rafters and exterior walls, De Barbaro said that one option rises above the rest.
“The magic word here is dense-packed cellulose insulation!” De Barbaro told me.
This type of insulation (which falls under the “loose fill and blown-in” category) is made from recycled paper products, meaning it has very low embodied carbon emissions. It’s also cheap and effective. For exterior walls and attic rafters, be sure to avoid loose-fill cellulose, as that can settle and become less effective over time — although for attic floors, loose-fill works well. Both are installed by drilling holes into the wall or floor space and blowing the insulation in under pressure.
We recommend discussing all of these options with your contractor, but here are the other materials you’re most likely to come across:
In addition to asking friends, family, and your local utility for contractor recommendations, Energy Star specifically recommends these additional resources where you can find licensed and insured contractors for insulation work.
While air sealing and insulation should definitely be number one on your weatherization checklist, plenty of heat gets lost through windows, doors, and skylights, as well. Single pane glass is a particularly poor insulator, and while fewer houses these days have it, upgrading to double or triple pane windows or skylights can be a big energy saver. Likewise, steel or fiberglass doors are much better insulators than traditional wooden doors.
But be warned: These can be pricey upgrades. The cost of installing windows alone ranges from hundreds of dollars up to $1,500 per window, and many homes have ten or more. It’s unlikely you’ll fully recoup the outlay through your energy savings, so before going about these retrofits, be sure that you’ve taken care of the easy stuff first.
Once you’ve done your research, it’s time to schedule a consultation with an installer, who can help you refine your project needs, discuss design and installation options, and provide you with a quote.
“So if you pick a Marvin window, make sure that you have a Marvin certified installer in your location, installing the Marvin window according to the Marvin instructions.” said Lstiburek.
Insulating your attic floor or your roof rafters is the best way to ensure that your home is sealed off from the elements. But if you live in a hot climate and need a new roof anyway (most last 25 to 50 years), then you might consider getting a cool roof, which can be made from a variety of materials and installed on almost any slope. However, they won’t lead to energy efficiencies in all geographies, so be sure to do your research beforehand!
Last but certainly not least is a retrofit that’s a little different from the rest. Unlike getting insulation, new windows, or a new roof, upgrading your wiring or electric panel doesn’t lead to greater energy efficiency by regulating the temperature of your home. What it does instead is enable greater energy efficiency by making it possible to operate an increasing number of electrified appliances and devices in your house.
For example, getting an electric or induction stove or dryer, a standard heat pump, a heat pump water heater, or an electric vehicle charger will require that you add new electric circuits to support these devices. And as these new loads add up, you may need to install a larger electric panel to support it all.
After sourcing electrician recommendations from family and friends, a good place to turn is Rewiring America’s contractor directory network. (Rewiring America is also a sponsor of Decarbonize Your Life.)Networks in your area can then provide you with a list of qualified electricians.
“Most people are really only using somewhere around 40% of what their current panels space. So you can actually add a fair amount of new circuits to your existing panel and upgrade your wiring while not having to upgrade your panel at all,” Wyent said.
Once you have three quotes in hand, all that’s left to do is evaluate your options, choose a contractor or installer, and sign a contract. Cost will likely be a major factor in the decision, but you’ll also want to ensure that the cheapest quote doesn’t mean corners will be cut. Here’s what to look out for.
Pay close attention to warranties. This applies both to the warranty for the work being performed and to the warranties for the products themselves. If an installation job or a product is well priced but comes with a short warranty, this should give you pause.
Avoid “same day signing specials.” If you’re being rushed into signing a contract, this is also a bad sign. Be sure to read the fine print — most cost estimates should be good for a few weeks at minimum.
Get specific. Your quotes should specify the type of work being performed, the scope of the work, cost (broken down by materials, labor, permits, and other expenses), payment method, and a tentative timeline for completion. A quote is much less formal than a contract, so if some of this information isn’t provided up front, don’t hesitate to ask for clarification so that you can make apples-to-apples comparisons between different contractors.
When you get a contract in hand, double check that:
Then it’s time to sign, sit back, and enjoy the soothing sounds of hammering, drilling, insulation blowing, and wire tinkering, content in knowing that you’re decarbonizing your home down to its very bones!
Now that you’re living comfortably in a maximally energy efficient home, you’re probably wondering when you’ll start seeing all those incentives you researched pay off. First off, know that you must wait until all renovations are complete and paid for to claim your federal tax credit. That means that even if you purchased new windows this year, if you have them installed in 2025, you’ll file for a tax credit with your 2025 return. Here’s how to go about it.
For state and local incentives, check the website for your local utility as well your local and state government and energy office to see what documentation is required. When in doubt, keep all of your records and receipts!
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Plus three big announcements from the annual hullabaloo.
Now in its fourth year, San Francisco Climate Week is noticeably bigger and buzzier each time I go. When I first attended in 2024, everyone was trying to shoehorn generative artificial intelligence into climate solutions. Last year, founders and funders were struggling to figure out how to deploy capital and stay afloat after Trump took a hammer to Biden-era climate incentives.
This year — which reportedly saw double 2025’s attendance, with roughly 60,000 people choosing from more than 700 events — everyone was banking on the data center buildout, the speed-to-power race, and the broader effort to squeeze more capacity out of the existing grid to save climate tech. Given that the AI race is essentially keeping the U.S. economy afloat during a tumultuous year of tariffs, war, and ongoing energy price shocks, that doesn’t look like such a bad bet, at least for now.
But it wasn’t the only issue at play. Critical minerals were another hot topic, while conversations around adaptation and resilience are finally becoming a bigger part of the picture. I also moderated a surprisingly technical panel on distributed energy resources and virtual power plants, though that inevitably managed to touch on data centers and strategies for managing AI-driven load growth, too.
At Heatmap House, our day of conversations and roundtables with leading climate thinkers, one investor mentioned he had recently backed a lab-grown meat startup – a true contrarian investment if I’ve ever seen one. And my colleague Robinson Meyer hosted a fascinating pair of back-to-back conversations on a controversial geoengineering approach known as solar radiation management, which proposes using aerosolized chemicals to reflect sunlight away from Earth. He first spoke with the CEO of Stardust Solutions, a private company actively building this tech, followed by an advocate for research into solar engineering but certainly not near-term commercial deployment.
It’s impossible to capture the exact essence of a conference with hundreds of individual events — at some level, it’s always going to be what you make of it. But as I bopped around the city shaking hands, I picked up a range of interesting perspectives, along with three pieces of news that I thought were worth unpacking here — one related to funding for critical minerals, and two focused on bringing data centers online as quickly and cleanly as possible.
At a Climate Week event, Atana Elements CEO Thomas Wilson disclosed that the critical minerals exploration startup has quietly closed its seed round, which totals $27.5 million, according to an SEC filing. The round includes participation from Earthshot Ventures, as well as Lowercarbon Capital, and Hitachi Ventures. Last year Atana officially — but stealthily — spun out of Lilac Solutions, a startup developing a cleaner method of extracting lithium from saltwater brines.
But while Lilac is focused on commercializing its novel lithium extraction technology, Atana is tackling the broader upstream mineral discovery process. Its scope includes lithium, but extends to other so-called “flowing” critical minerals dissolved in brines, such as helium, hydrogen, and copper. In the years before the spinout, Atana compiled reams of historical geological datasets — think “Soviet-era oil and gas reports,” Wilson said. It used these to train predictive artificial intelligence models designed to identify previously overlooked mineral deposits.
“You can think of Atana as somewhat analogous to Kobald, but for flowing minerals such as lithium brines rather than hard rock resources,” said Matt Logan of Earthshot Ventures at the event, hosted by the nonprofit climate tech investor Elemental Impact. Kobald similarly uses AI for minerals discovery, and following a $537 million Series C round last year, is reportedly valued at nearly $3 billion.
Atana formed as a team within Lilac back in 2019, benefiting from the more mature startup’s relatively long and well-funded runway — Lilac has raised about $315 million to date. “We have found some of the biggest deposits in the world, and we’ve drilled 19 exploration wells across three continents,” Wilson said. “Around 2% to 3%of the world’s new minerals have been found by this particular team.” That’s a huge number for a startup that’s yet to even formally launch.
To date, Atana has identified a high-grade lithium brine resource in an Argentinean salt flat and secured 1.5 million acres across Germany and Poland, where it’s conducting exploration for lithium brine deposits. While lithium is likely to remain a core market, Wilson said he’s looking forward to broadening Atana’s ambition, asking “now that we’ve been released from the Lilac lithium play, what can we do in copper, helium, hydrogen, and where can we do that in other parts of the world?”
Data center-driven load growth, speed-to-power, and grid flexibility dominated the conversation at SF Climate Week, and the much-hyped data center management platform Emerald AI came prepared with a fitting announcement: It’s partnering with Silicon Valley Power, Santa Clara’s municipally owned utility, not only to demonstrate the benefits of flexible data centers for the grid, but to actually attempt to implement a program that expedites grid interconnection for data centers with flexible loads.
The latter objective differentiates this from Emerald AI’s earlier utility pilots, which were primarily technical demonstrations of its software — proving it can slow, pause, or reroute AI workloads during periods of peak demand without disrupting critical operations, which research shows could unlock nearly 100 gigawatts of grid capacity. This new pilot appears to go a step further by explicitly linking that flexibility to interconnection outcomes. As Emerald AI’s business development lead Daniel Padilla confirmed at a panel, data centers operating flexibly in Silicon Valley Power’s territory “will get material acceleration in time-to-power.”
Santa Clara, which sits about 45 miles south of San Francisco, is a major West Coast data center hub, with roughly 58 facilities packed into 19 square miles, according to Chris Karwick, Silicon Valley Power’s assistant director of utility operations, who spoke later at the same event. Karwick confirmed that the pilot with Emerald includes a “flexible load interconnection program,” and noted that while utilities broadly recognize the need for solutions to rising data center load growth, few are eager to be first movers. “We’re the electric utility for a city. We’re not known for being innovative — we’re usually followers. So this is big for us,” he explained.
Since emerging from stealth last summer, Emerald AI has already raised $67.5 million, and is now working with Nvidia to develop a 96-megawatt flexible data center facility in Virginia called Aurora, which Padilla said is expected to come online in October.
As Heatmap’s end-of-year survey revealed, experts widely consider Meta to be among of the worst hyperscalers when it comes to its climate impact and sustainability efforts. But the company nevertheless maintains a net-zero by 2030 target, even as it continues to bring plenty of new natural gas capacity online to power its AI expansion. Now, however, the company is throwing its weight behind a markedly greener — and less proven — technology, the ultra-long duration energy storage startup Noon Energy.
Meta announced this week that it has reserved 100 gigawatt-hours of storage capacity from Noon, which completed a successful demonstration of its 100-plus-hour carbon-oxygen battery earlier this year. Noon’s system charges by breaking down CO2 and discharges by recombining it using a technology known as a reversible solid-oxide fuel cell, and is certainly one of the earliest-stage data center power technologies that Meta has supported.
“There’s an urgency now that I don’t think existed before,” Carolyn Campbell, head of clean technology innovation at Meta said at a Climate Week panel, referring to the need to deploy emerging energy tech to meet the surge in data-center driven electricity demand. She added that Meta is evaluating how its procurement strategy can help commercialize early-stage climate tech — an area it so far hasn’t backed as extensively as its peers Google and Microsoft.
“When we sign a partnership agreement with a new company, does that help them with their next financing round because their investors see a different level of interest in the technology than they would have otherwise?” Campbell speculated. “Can we provide some upfront development capital to support a pilot that was maybe conceptual — going from concept to reality? So I think that’s one of the things that I’m really excited about with the Noon partnership.”
As I reported earlier this year, Noon CEO Chris Graves expects initial commercial deployments to begin as soon as next year, with early systems installed onsite to allow data centers or other large loads to draw power directly from Noon’s batteries rather than interconnecting to the grid itself. The startup’s collaboration with Meta will kick off with a 2.5-gigawatt-hour project, scheduled for completion by 2028.
Climate tech investors talk investing in moonshots at SF Climate Week.
Three climate investors walked onto a boat.
That’s not the start of a joke — it’s a description of a panel at Heatmap House, a day of conversations and roundtables with leading policymakers, executives, and investors at San Francisco Climate Week (at the Klamath, a venue made out of an old ship).
Heatmap’s Katie Brigham moderated the roundtable conversation with Prelude Ventures Managing Director Gabriel Kra, Azolla Ventures co-founder Matthew Nordan, and Toba Capital Partner Susan Su. Many of their investments are in moonshot climate technologies that other financial players might avoid.
“Things that look contrarian is kind of what we do,” said Kra. “Occasionally, there’s an idea that looks bad that’s actually a good idea.”
Prelude Ventures funds early-stage climate companies that are “weird, or non-consensus, or counter cyclical, or just ahead of the curve,” according to Kra.
Nordan, for instance, said he backs cultivated meat despite some doubts that the category will achieve widespread popularity.
“I’m presently leading an investment in a company called Pythag Technologies,” said Nordan, talking about the generative AI company focused on lab-grown meat. “It’s actually a really interesting time to invest counter-cyclically in a field like that.”
Like Nordan, Su described her firm as one that is open to unconventional choices.
“We are very weird in that we invest across lots of different categories and lots of different stages,” said Su.
One of her personal investments is in Xeno. “This company does electric motorbikes for commercial drivers, as well as swapping and energy networks in emerging markets, starting in East Africa,” she explained.
The panelists told Katie that opting for less popular investments can be rewarding because they may help fund a major breakthrough.
“We placed a couple of bets on fusion before this current melée occurred that sort of had everybody thinking that, you know, fusion was the next hot thing,” said Kra (who claimed that he intended the pun).
Nordan emphasized the gap that venture can fill, left by larger institutional investors who may shy away from high-risk technologies.
“If there are true breakthroughs out there that just may not be investable by mainstream finance at the earliest stages,” Nordan said, “not because people don’t think they’re really good ideas, but they may be crazy early-stage or kind of weird, or non-consensus, or counter-cyclical, or just ahead of the curve, it would be a real shame.”
Noise ordinances won’t necessarily stop a multi-resonant whine from permeating the area.
What did you do for Earth Day this year? I spent mine visiting a notoriously loud artificial intelligence campus in Virginia’s Data Center Alley. The experience brought home to me just how big a problem noise can be for the communities adjacent to these tech campuses – and how much further local officials have to go in learning how to deal with them.
The morning of April 22, I jumped into a Toyota Highlander and drove it out to the Vantage VA2 data center campus in Sterling, Virginia, smack dab in the middle of a large residential community. The sensation when I got out of the car was unignorable – imagine an all-encompassing, monotonous whoosh accompanied by a low rumble you can feel in your body. It sounds like a jet engine that never stops running or a household vacuum amplified to 11 running at all hours. It was rainy the day I visited and planes from nearby Dulles International Airport were soaring overhead, but neither sound could remotely eclipse the thudding, multi-resonant hum.
If you want to hear the sound for yourself, this video accurately sums it up.
After parking nearby I walked to one of the residential enclaves adjacent to VA2. One resident of a home across the street, who declined to give me her name, said she moved there before the project was completed. When asked how she felt about the noise, she told me, “It’s not as bad as it could be on the other side [of the data center], where all the equipment is.” (While the sound does get louder on the other side, I could clearly hear VA2 from her driveway.)
VA2’s noise has been causing problems for months, as documented by numerous social media posts, local news clips, and a feature published in Politico. It’s doubtful many of those living near the data center wanted it there. The project was built quite quickly – so quickly that Google Earth still shows undeveloped woodlands on the site. Per public filings, Vantage first proposed the facility in 2022 under the county’s fast-track commercial incentive program, an expedited permitting process for specific preferred industries. It was under construction as recently as October 2024, according to images captured by Google Street View.
Noise is one of the most common issues associated with data centers. At least a third of all conflicts over data centers are over noise complaints, and noise is the number one reason for opposition in cases where projects were ultimately canceled, according to Heatmap Pro data.
This issue goes back almost a decade. In 2019, residents of the Phoenix ex-urb Chandler, Arizona, became irate after a loud monotonous hmmmm began emanating from a CyrusOne data center. In that case, CyrusOne traced the noise back to chilling fans, and the company reduced the sound with muffling devices.
Chandler wound up adopting a new ordinance in 2023 requiring sound mitigation measures to prevent companies from exceeding certain ambient noise levels in the surrounding areas. That did nothing to improve the mood of the people who live there, however. Now Chandler, once known as a potential data center development hub, is now firmly in the anti- camp. The city council unanimously rejected a proposed $2.5 billion data center campus in December over noise concerns, despite an expensive lobbying push backed by former Arizona Senator Kyrsten Sinema.
As data centers spread across the U.S., noise is becoming an ever-more-common complaint. You can hear the familiar hum at a DataOne data center project in Vineland, New Jersey. DataOne told us they “understand concerns about ambient noise in the area” and are operating within the limits of local noise ordinances.
The hum is also in Dowegiac, Michigan, where people living nearby are calling their new Hyperscale Data facility a “noise trap,” with little explanation to date for the issue. Hyperscale Data did not respond to a request for comment.
And the hum is in Mount Pleasant, Wisconsin, where the sound from a new Microsoft data center campus rises above any din from rain. The hyperscaling giant is doing more to mitigate the issue than I’m used to seeing from data center developers, however.
On April 15, the company published an update on its own internal investigations into noise complaints. “Although the facility noise levels meet the requirements set by local ordinance, we take this feedback seriously and understand the impact this has had on our neighbors,” the update read. “We anticipated that our systems would need adjustments and create some noise as part of the datacenter startup, but we did not expect the tonal quality of the sound to travel as far as it has.”
To address the noise, Microsoft said it was “manually adjusting the cooling fans” to reduce noise, and that “we expect this change to address community concerns about the tonal humming.” On top of that, the company said it will install “additional sound reduction components” to “provide even further reductions in measured sound levels.” A Microsoft spokesperson told me in an email: “We’ve identified the source of the noise concerns and have implemented changes to significantly reduce sound from our facility.”
It isn’t cooling fans causing the noise at Vantage’s VA2 in Virginia, however. The sound, according to media reports, is coming from gas turbines powering the data center.
VA2 is one of the first in Virginia to function entirely off-grid, a design companies are adopting in order to avoid lengthy grid connection processes. Company spokesman Mark Freeman told me the facility is “fully compliant with all local noise ordinances, and this has been verified by third-party sound studies.”
“Additionally, in line with our commitment, we are actively working with third-party engineers to explore additional sound mitigation options,” Freeman continued. Freeman said “Our goal is to further reduce noise levels where possible and continue to foster a positive environment for everyone.”
Here’s the thing, though: I visited the Vantage campus after initially hearing from the company, and it was loud. Very loud.
I did not bring a decibel meter with me, so I cannot know whether they were operating within legal limits that day. What I do know is that noise ordinances struggle to properly capture sounds in multiple frequency ranges, making high and low frequencies challenging to regulate, according to the Environmental and Energy Study Institute, a bipartisan non-profit think tank. Officials representing Loudon County, where VA2 is located, have acknowledged that the local ordinance may need to change in order to address the most distressing frequencies from the data center campus.
“We can change the zoning ordinance and noise ordinance,” Loudon County supervisor Mike Turner told local TV station WUSA9 last week. “Noise can be mitigated. I just don’t believe that the noise problem cannot be solved.”
I wrote Freeman, the Vantage spokesman, to tell him I had visited the VA2 campus and found the noise to be “quite foul.” He replied soon after, telling me that Vantage is going “above and beyond what is required in order to address concerns from nearby residents.” The company is using “targeted enhancements to turbine-related equipment such as dampening equipment, enclosure inlets and enclosure exhausts.” These measures “represent meaningful progress and will help us better evaluate the effectiveness of the broader solutions under consideration.” Freeman also said the company is “actively assessing additional options” focused on “targeted frequency ranges.”
As we continue to track local regulation of data centers, I’m we’ll see many more cases like VA2, in which obtrusive sound prompts forms of regulation we may have never seen before.
Or, people will just hear these noises and say no to more data centers.