Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Sparks

MAGA World Loves a Cybertruck

Watch Donald Trump and Tucker Carlson get EV-pilled.

MAGA World Loves a Cybertruck
Illustration by Simon Abranowicz

By now, there’s a decent chance that you’ve seen a Cybertruck out in the wild — perhaps blocking the visibility at an intersection or surrounded by gawkers in the Whole Foods parking lot. And upon seeing it, I’ll bet you had precisely one question:

How does a Cybertruck function in rural Maine?

Tucker Carlson is on the case. On Monday, the Tucker on X host posted an hour-long video to determine whether a “man with a real job” could replace his F-350 with a Cybertruck. I’ll be honest: Out of respect for my time and sanity, I did not actually watch the entire thing. But within the first three minutes, Carlson’s interview subject — a guy who’d been loaned a Cybertruck for all of five days — confirmed that he could swap out his Ford for a Tesla with a resounding “so far, yes.”

It was not the only unexpected Cybertruck endorsement of Monday, however. On the other end of the Eastern Seaboard, at Mar-a-Lago, Donald Trump appeared in his own (also quite long) video with a far-right personality, the gamer Adin Ross. Over an hour into the livestream, Ross presented the former president with a custom Cybertruck featuring a red, white, and blue “Make America Great Again” wrap and the picture of Trump lifting his fist in the air after the attempt on his life in Pennsylvania emblazoned on its side. (In addition to possibly committing a campaign finance violation, the pair also inadvertently proved that the only thing more outré than owning a Cybertruck is owning a Cybertruck with your own face on it.)

For anyone who has followed the Republican Party’s stance on EVs, the fact that an all-electric truck is now apparently being used to own the libs might cause your head to explode. But on the other hand: Of course it is. While the far right has for years pushed the idea that EVs are somehow emasculating, Tesla designed the Cybertruck to be just the opposite. It’s such a conspicuously masculine status symbol that it provoked an anthropologist to wonder to The New York Times whether “I’ll ever see a nice lady driving this kind of car.” The right’s change of heart on EVs (or at least one EV) has also coincided neatly with Elon Musk’s announcement of a new conservative super PAC. (Musk is credited as the supplier of the loaner vehicle in Carlson’s video.)

But is it possible the right’s embrace of the Cybertruck could have benefits beyond giving us amusing, if extremely long videos? The upside, of course, is that the planet would be much better off if every person who’d ever bought a gas-guzzling truck to project an image of “rural culture and manhood” had decided to get an EV instead. Removing political and cultural barriers to EVs as a whole is certainly something to celebrate, even while the exact motivations remain suspect.

And hey, I won’t turn my nose up at more fast chargers in rural Maine.

Blue

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Sparks

Why Really Tiny Nuclear Reactors Are Bringing In Big Money

Last Energy just raised a $40 million Series B.

A Last Energy microreactor.
Heatmap Illustration/Last Energy

Nuclear energy is making a comeback, conceptually at least. While we’re yet to see a whole lot of new steel in the ground, money is flowing into fusion, there’s a push to build more standard fission reactors, and the dream of small modular reactors lives on, even in the wake of the NuScale disappointment.

All this excitement generally revolves around nuclear’s potential to provide clean, baseload power to the grid. But Washington D.C.-based Last Energy is pursuing a different strategy — making miniature, modularized reactors to provide power directly to industries such as data centers, auto manufacturing, and pulp and paper production. Size-wise, think small modular reactors, but, well, even smaller — Last Energy’s units provide a mere 20 megawatts of electricity, whereas a full-size reactor can be over 1,000 megawatts. SMRs sit somewhere in between.

Keep reading...Show less
Blue
Sparks

Why That One Tesla Cybertruck Caption Is Suddenly Everywhere on TikTok

Believe it or not, it doesn’t have anything to do with Elon Musk.

A Cybertruck.
Heatmap Illustration/Tesla

It shows up when you are most vulnerable. Maybe it’s under a reel of Fleabag’s season 2, episode 5 confession scene, in which Phoebe Waller-Bridge finally gets together with Andrew Scott’s “hot priest.” Or maybe it’s slapped on a TikTok of an industrial hydraulic press squashing some gummy bears. No matter what, it’s always the caption of the video you find yourself transfixed by without quite knowing why: “The Tesla Cybertruck Is an All-Electric Battery-Powered Light-Duty Truck.”

For the past few months, Instagram and TikTok users have been inundated by posts with the same caption, a seemingly AI-generated paragraph about Tesla’s Cybertruck, providing a “comprehensive overview of its key features and specifications.” The caption could be applied to anything and pops up seemingly at random, creating the disconcerting effect that Elon Musk is lurking around every digital corner. This is not because legions of social media users have suddenly become lunatic Cybertruck stans, however (though there are certainly some of those, too). Rather, it’s a technique for spam accounts to game the algorithm and boost their engagement.

Keep reading...Show less
Yellow
Sparks

China Might Not Need Coal to Grow Anymore

And if it doesn’t, that’s very good news, indeed, for global emissions.

China Might Not Need Coal to Grow Anymore

First it was the reservoirs in China’s massive network of hydroelectric dams filling up, then it was the approval of 11 new nuclear reactors — and it’s all happening as China appears to be slowing down its approval of new coal plants, according to a research group that closely follows the Chinese energy transition.

While China is hardly scrapping its network of coal plants, which power 63% of its electric grid and makes it the world’s biggest consumer of coal (to the tune of about half of global coal consumption), it could mean that China is on the verge of powering its future economic growth non-carbon-emitting energy. This would mean a break with decades of coal-powered growth and could set the table for real emissions reductions from the world’s largest emitter of greenhouse gases.

Keep reading...Show less